Promote, promote, promote:

How to make your PLTW program stand out and gain the recognition it deserves

Project Lead The Way is the largest and most influential STEM organization in the United States, with over 5,200 schools currently offering at least one program of study.

You are part of something bigger than yourself.

Together, we’re solving a national crisis. A workforce skills crisis. PLTW students from your school & district will go on to be the next generation of leaders, thinkers, and do-ers.

Let’s tell people about it.

What’s newsworthy?

More than you think!• Course activities – Anna Garcia, 3D printing,

aerospace, civil engineering, EDD projects• Adding new courses• Mentorships, industry experiences• Student success, scholarships• Teachers completing core training• Becoming a master teacher• Competitions

If you don’t feel comfortable tooting your own horn, as someone else to!

Coverage doesn’t happen overnight.

Build the relationships

Media Advisories / Press releases

Op-Eds

The power of partnerships

Community support is critical. • School partnership teams• Business and industry support (Chevron We Agree)

Social networks

@PLTWorg Facebook.com/ProjectLeadTheWay TeamPLTW

Project Lead The Way@PLTWorg

Social networks

Share:• Photos• Projects• Stories & News

Tag @PLTWorg or #PLTW or post to PLTW’s Facebook wall

Grow your programCurrent students

Open Houses

Display Cases

Photos

Banners & posters

Stickers

Newsletters

Spirit Wear

Graduation Cords White coat

ceremony

Grow your programIncoming students

Personal letters!

School visits

Open houses

Get girls involved!

Girls in Engineering:The story of Hilliard Davidson High

School

• Link to YouTube video:http://www.youtube.com/watch?v=Ytax6qmzsi8&feature=share&list=SPcCTPHuIP75Lve1V8TknvRKMNrJ9G7rB0

Own the brand

Data and Resources

Houston, we have a problem.

The United States ranks 17th in science achievement; 25th in math ability out of 65 countries.1

By 2018…– STEM jobs will grow by 17 percent2

– 1.2 million STEM jobs will go unfilled3

Houston, we have a problem.

Women constitute 48 percent of the U.S. workforce but hold just 24 percent of the U.S. jobs in STEM4.

Only 1 in 10 STEM professionals is a minority woman.

PLTW is solving it.

Highlights of PLTW’s success to date:

PLTW contributes to a strong, positive impact on mathematics and science achievement (Tai, 2012)

Seventy percent of high school seniors who are taking PLTW courses intend to study engineering, technology, computer science, or another applied science5.

Over 93% of PLTW students intend to pursue at least a two-year or four-year degree after high school5.