Promenade 3 - Downtown Santa Monica · Promenade 3.0 — Part 1: Needs Assessment Report 14...

Promenade3.0

Part 1: Needs Assessment Report

14 February 2019

2Promenade 3.0 — Part 1: Needs Assessment Report 14 February 2019

Table of Contents

Part 1: Needs Assessment Report

I. Introduction

A Project Purpose

B. Design Process

C. How To Use This Document

D. Relevant Plans & Reports

II. Context

A. Region

B. City

C. Downtown

D. Site

III. Physical Conditions

A. Furnishings

B. Vegetation

C. Signage & Artwork

D. Paving

E. Drainage & Utilities

F. Pavilions & Facades

IV. Public Space & Public Life

A. Methods

B. Insights

V. Project Goals

VI. Improvement Menus

A. Long-term Improvements

1. Social Spaces

2. Vegetation

3. Architecture

4. Infrastructure

B. Near-term Improvements

1. Pilot Projects

2. Retrofits

3. Events

C. Goals / Improvements Survey

VII. Appendix

(Part 2: Concept Plan forthcoming in Summer 2019)


Project Credits

Design Team:

Rios Clementi Hale StudiosDesign Lead

Bob Hale, Creative DirectorNate Cormier, Managing Studio DirectorPeter Emerson, Senior Project DesignerGraham Sandelski, Project DirectorBertilla Baudiniere, Designer

KPFFCivil Engineering

Thomas Gsell, Principal Civil EngineerAstrid Theeuwes, Associate Civil EngineerJames Rice, Civil Engineer

Gehl PeoplePublic Life & Activation

Blaine Merker, Partner, Managing US DirectorSofie Kvist, Project ManagerAlex Schuknecht, Urban Designer

MGAC Cost Management

Rick Lloyd, Lead Cost Estimator

City of Santa Monica:

City CouncilGleam Davis, Mayor Terry O’Day, Mayor Pro TemporeAna Maria JaraKevin McKeownSue HimmelrichGreg MorenaTed Winterer

Planning CommissionMario Fonda-BonardiNina FrescoJason PerryRichard McKinnonLeslie LambertAmy Nancy AndersonShawn Landres

Promenade 3.0 Task Force Gleam Davis, MayorNina Fresco, Planning CommissionBarbara Kaplan, Architectural Review BoardTherese Kelly, Architectural Review BoardLeslie Lambert, Planning CommissionShawn Landres, Planning CommissionRobert Resnick, Property Owners RepresentativeScott Schonfeld, DTSM BoardJohannes Van Tilburg, DTSM Board

City StaffRick Cole, City ManagerKatie Lichtig, Assistant City Manager

Planning & Community DevelopmentDavid Martin, DirectorAlan Loomis, City Urban DesignerPeter James, Principal Planner

Public Works DepartmentSusan Cline, DirectorRick Valtes, City EngineerCurtis Castle, Principal Civil EngineerJoshua Carvalho, Civil EngineerTom Shabazi, Civil EngineerMatthew Wells, Public Landscape ManagerJose Aguilar, Promenade Maintenance Supervisor

Downtown Santa Monica, Inc.:

DTSM Board of DirectorsJulia Ladd, ChairPatricia Hoffman, Vice ChairJuan Matute, Vice ChairScott Schonfeld, Vice ChairBarry Snell, Vice ChairRob Rader, Secretary/Treasurer Katie Lichtig, Board MemberBruria Finkel, Board MemberJohannes Van Tilburg, Board MemberJoshua Gilman, Board MemberEric Sedman, Board MemberTara Barauskas, Board MemberMichele Aronson, Board Member

Downtown Santa Monica, Inc. StaffKathleen Rawson, Chief Executive OfficerSteven Welliver, Deputy Chief ExecutiveNick Efron, Public Space ManagerBenjamin DeWitte, Research & Data ManagerMackenzie Carter, Director of Marketing & Comm.

Public Space Public Life Survey Volunteers & StaffJay BenjaminMichele BiagioniRoberto CabezasGary CooperAnthony De LaireSara FauldsMatt FoleyLauren FrankShannon HeffernanLatoya JamesMichael McAleveyIhab MankaryousChristy MoodyPrincess NewsomBruce PierceJennifer SchabAndy ServellonShruti ShankarJoyce ShelbyPaul ThompsonBarbara TenzerSaige Washington

I.Introduction


Project Purpose

The Third Street Promenade’s roots date back to the 1960s when three blocks of Third Street were converted into a pedestrian mall. The second iteration of the Third Street Promenade that we see today was constructed in the late 1980s. Since then, it has attracted visitors and tourists from around the nation and throughout the world and has been a driver in the success of Santa Monica’s local economy. These days, many other revitalized shopping districts and open-air malls provide direct competition to the Promenade. After almost three decades, the Promenade’s success needs to be sustained with refreshed infrastructure and amenities. These improvements constitute a Promenade 3.0 and will allow it to continue to flourish and remain relevant for visitors and residents.


Design Process

Part 2: Concept PlanPart 1: Needs Assessment Report

Dec Mar JulFeb

The first part of this project, summarized in this Needs Assessment Report, provides a comprehensive analysis of the physical and social conditions of the space and establishes a clear set of project goals. It also includes a menu of permanent improvements and temporary pilot projects and events that can help achieve the project goals.

• ReviewExistingPlansandReports• ConductFieldSurveyofPhysicalConditions• ConductPublicLifeAssessment• DefineProjectGoals• PrepareImprovementsMenu• SummarizeinNeedsAssessmentReport• ShareFindingswithStakeholders

The second part of the project, to commence in March 2019, will involve the design of three alternative scenarios for redevelopment of the Promenade. Each scenario will be evaluated against the project goals and global benchmarks. With continued input from stakeholders, the preferred program, configuration, and character will be incorporated and refined in draft and final concept plans.

• Prepare(3)ImplementationScenarios• EvaluateScenariosAgainstProjectGoalsand Global Benchmarks• PrepareDraftConceptPackage• PrepareFinalConceptPackage• PresentConcepttoStakeholders


How To Use This Report

The most critical feedback you can provide will be to confirm or refine the project goals in Section V and identify which improvements in Section VI you believe will have the greatest impact to achieve these goals as we consider implementation scenarios in the second part of the project.

In this report, you will find:

• Section I introduces the purpose, planning process, and past studies.

• Section II provides context for the project at a range of scales. Who are our competitors regionally? What are the other community landmarks in and around Santa Monica? And how does Third Street Promenade contribute to the daily life of Downtown Santa Monica?

• Section III details the physical conditions of the Promenade today. In what kind of shape is the paving, furnishings, infrastructure, and vegetation? What role

does public art, signage and architecture play in the life of the Promenade?

• Section IV summarizes the findings of the first Public Space and Public Life Assessment on the Promenade. Who is visiting the Promenade and when? Why do they choose to stay or move along? What are we missing in terms of activation and programming?

• Section V lists the goals for the project based on the physical and social conditions identified above and the broader goals of the City of Santa Monica.

• Section VI is a menu of long-term improvements for the Promenade, as well as near-term pilot projects and event-based activities that can achieve the project goals. There is also a worksheet in the report and online where you can add to the project goals and help prioritize improvements.


Relevant Plans & Reports

The Downtown Community Plan

City of Santa Monica, July 2017

Third Street Promenade 3.0

Shook Kelley Workshop, April 2018

Placemaking and Design Workshop

MIG Workshop, May 2018

- Guidelines for increasing public space and sidewalk

- Strategies for a pedestrian and transit oriented neighborhood

- The signature sidewalks concept proposes four new streetscapeprojects(DowntownStreetManual)

- Increase the amount of public spaces through a network of interconnected courtyards, plazas woven together through improved streets, sidewalks and pathways

- Increase public places at a more intimate scale

- Increase green landscaped spaces which are in short supply

- Integrate new and existing public spaces and privately-owned public spaces into a cohesive network

- DTSM has a well-established behavior pattern

- Not a mall and needs to keep evolving

- Not living up to its full economic potential

- Let go some elements to make space for progress

- Change the shopping center lexicon and to embrace the existing downtown environment

- Focus on a strategic retail position

- Conduct substantive changes, bold, controversial and visionary

- Make the Promenade a place for the community

- Honor the history of the Promenade

- Explore options for altering the curb-cuts

- Consider shifts in mobility

- Create a space for all ages and abilities

- Foster a clear connection with ocean/pier

- Adress zoning issues that limit potential

- Consider focusing residential uses along the 1200 block to establish a unique community character


Relevant Plans & Reports

Retail Trends 2018

Kosmont Retail NOW!, May 2018

Destination Perception Study

Coraggio Group, June 2018

- Study of Millenials economy

- Analysis of population and income

- Analysis of city, county, population by age

- Major shopping centers map by gross leasable area

- List of issues Third Street Promenade is facing

- Pier and beach, primary assets

- Value of DTSM is threatened by stagnation

- Not enough activity to talk about

- Challenges related to safety and cleanliness

- Decline in small local business

- Develop and maintain a sufficient open space system so that it is diverse in uses and opportunities and includes natural function/wildlife habitat

- Implement land use and transportation planning and policies to encourage walking, bicycling and the use of existing and future public transit systems

- Targets for 2020 : 80% of new or replaced, non-turf, public landscaped area and non-recreational turf area

Sustainable City Plan

City of Santa Monica, 2014

II.Context


When Third Street Promenade was last reimagined, in the late 1980s, it was one of the only major outdoor retail destinations in the region. As illustrated at left, shoppers today have many more options and of course the entire retail landscape is changing as more and more purchases are made online. Retail districts that thrive today succeed by creating an authentic experience that draws people together. Kevin Kelley calls this the “Bonfire Effect,” and it is critical to the future of Third Street Promenade.

Regional Retail

Retail

Palisades village125 000 sq ft

Santa Monica Place520 000 sq ft

Main Street

Universal City Walk

Monta

na

Abbot Kinney

Colorado Blvd, Pasadena

Third Street Promenade210 000 sq ft

Westfield Century City

1.3 M sq ft

The Grove600 000 sq ft

Beverly Center880 000 sq ft

Platform50 000 sq ft

Hawthorne Plaza835 000 sq ftThe Point

115 000 sq ft

South Bay Galleria 960 000 sq ft

Malibu Country Market90 000 sq ft

10 miles

5 miles

3 miles

The Village 500 000 sq ft

The Commons at Calabasas215 000 sq ft

Galleria / Americana1.8 M sq ft

Row DTLA200 000 sq ft

Citadel700 000 sq ft

Major freeways

Shopping streets

Expo Line

Los Angeles

Santa Monica


Westside Attractions

Westside attractions

Trails

Retail street

Major freeways

Neighborhoods

Green spaces

Schools

Expo line

Will Rogers Sate Historic Park

Los Leones Canyon Trailhead

Palisades Park

Monta

na

Annenberg Community Beach House

Eames Fondation

Palisades Village

Getty Villa

Rustic Canyon

Temescal Canyon Park

Santa Monica Pier

Venice Beach

Venice Canals

Marina del Rey

Runway at Playa Vista

Ballona C

reek

Sunset Park

Expo Line

Sunset Blvd

Monta

na Ave

Wils

hire B

lvd

Pico Blvd

Ocean Park Blvd

Santa Monica Blvd

San Vicente Blvd

Pico

Mid-City

Northeast

UCLA

WestwoodCentury City

Baldwin Hills

Culver City

Wilshire Montana

North of Montana

Ocean Park

Main Street

Abbot Kinney

Third Street

Ballona Wetlands Ecological Reserve

Santa Monica residents and visitors have a wide range of destinations to choose from for compelling natural, cultural, and social experiences. Situated beside the Santa Monica mountains and the Pacific Ocean, outdoor adventures from hiking and biking to surfing and sunbathing abound. The Santa Monica Pier, Venice Beach, and Tongva Park offer lively attractions and amenities. The extension of the Expo Line to Downtown reinforces the role that Santa Monica plays as a recreational asset for all of the LA metropolitan area. How can Third Street Promenade differentiate itself as a place for community gathering?

2 miles

1 miles


Downtown Daily Life

Bike routes

Bus route

Expo line

DTSM boundary

Green spaces

Major redevelopment sites

Existing public space

Daily life destinations

Santa Monica State Beach

City Hall

Tongva Park

to Crescent Bay Park

Palisades Park

Reed Park

Courthouse

Santa Monica Theater

to Main street

Santa Monica Pier

Annenberg Community Beach House

Public Library

Santa Monica Place

History Museum

Santa Monica High School

Santa M

onica B

lvd

Colo

rado A

ve

Downtown Santa Monica Metro

Pico Blvd

Ocean Ave

4th street

PCH

6th street

Lincoln Blvd

to Montana Ave

Wils

hire B

lvd

Downtown Santa Monica is home to 4,400 residents and more than 2,300 businesses. Third Street Promenade is part of the daily life of residents and workers who come to eat, shop, work, and relax. Predominantly residential areas border Downtown to the northwest and northeast. Palisades Park and the 10 Freeway frame the other sides. New development sites are changing the mix of Downtown. People have many options to get around Downtown and arrive at the Promenade. Many nearby destinations such as the Santa Monica Pier are also encouraging people to pass through Downtown.


Public Realm Network

Views

Expo Line

Districts

Public space improvement

Proposed project sites

Privately owned public spaces

Existing improved sidewalk

Existing alley

Proposed location of parklets

Existing hardscape public space

Existing green space

Proposed green spaces

Existing art scramble

Proposed art scramble

Bike share

Parking

Santa Monica State Beach

Tongva Park

Palisades Park

Santa Monica Pier

Bro

ad

wa

y

Sa

nta

Mo

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a B

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Ari

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a B

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Wil

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1200 1300 1400

Downtown Santa Monica Metro

Third Street Promenade is part of a network of public and semi-public space on the southwest edge of Downtown. It works together with surrounding streets, parks, alleys, plazas, and paseos to offer an enhanced urban experience. Connections between the Promenade and other public realm assets should be strengthened. How should the three blocks of the Promenade respond differently to their adjacent land uses? And what related improvements, such as on Arizona Blvd, could enhance the overall public realm network?

III.Physical Conditions

There are no permanent places to sit on

the 1200 block.


Furnishings — 1200 Block

ConcretePlanter(4)

LightPolew/Speakers(12)

LightPolew/Speakers&Cameras(10)

BikeRack(20)

TrashReceptacle(10)

WaterStation(1)

Bollard(10)

TheExperimentInstallations(20)

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Hydraulic bollards would improve ease

of access as well as safety.



ConcretePlanter(4)



BikeRack(16)

TrashReceptacle(12)

WaterStation(1)

Bollard(8)

Telephones(7)

Chair(13)

Bench(10)

VendorCart(5)

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Corridor

Underutilized site furnishings take up

valuable space on the Promenade.



ConcretePlanter(4)



BikeRack(17)

TrashReceptacle(16)

WaterStation(2)

Bollard(12)

Telephones(3)

Chair(18)

Bench(9)

VendorCart(3)

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Seasonal flowers offer a much welcome

splash of changing colors.


Vegetation — 1200 Block

SmallJacaranda(#)

MediumJacaranda(#)

LargeJacaranda(#)

MexicanFanPalm(#)

Turf Area

Seasonal Planting

ContainerPlants(2)

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Corridor

Palm trees are an iconic part of

the promenade landscape.



SmallJacaranda(#)

MediumJacaranda(#)

LargeJacaranda(#)

MexicanFanPalm(#)

Turf Area

Seasonal Planting

ContainerPlants(#)

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There are a variety of planters along the

promenade.



SmallJacaranda(#)

MediumJacaranda(#)

LargeJacaranda(#)

MexicanFanPalm(#)

Turf Area

Seasonal Planting

ContainerPlants(#)

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Art on the promenade consists entirely

of permanent and stationary works.


Signage & Artwork — 1200 Block

PublicArt(4)

LightPoleDecoration(10)

LocalizationSignage(3)

RegulationSignage(3)

TemporarySignage(3)

InformationPlaque(5)

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Corridor

Temporary signage should be made

permanent and integrated with a

complete wayfinding strategy.



PublicArt(5)



TemporarySignage(1)


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Regulation and localization signage are

part of two separate graphic identities.



PublicArt(5)




Decomposed granite is not

recommended as a top dress for the

tree wells.


Paving Conditions — 1200 Block

DisparityofPavementColors(Diagrammatically ShownasDifferentColorsonPlan)

CracksinPavementatUtilityBox(TypicalCondition, Diagrammatically Shown as onPlan)

OldFurnitureAnchorage(TypicalCondition)

Concrete Patch

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Pavement needs to be able to handle

the weight of maintenance and

emergency vehicles.





OldFurnitureAnchorage(TypicalCondition)

Concrete Curb Repair

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Removing the curbs will provide

numerous operational and accessibility

benefits.





ADA Curb Ramp without Truncated Domes (TypicalCondition)

0” Curb Face at Pedestrian Crossing

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Lighting should not be

supported by trees.


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Lack of functioning irrigation

provides an opportunity to

tie into the City’s purple pipe

system for future planting

improvements.


Drainage & Utilities — 1400 Block

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IV.Public Space & Public LifePublic Life is the social activity that takes place in everyday public spaces - on streets, in parks and plazas, and in the spaces between buildings. It is what a collective group of people create when they live their lives outside of their homes, workplaces and cars.

Visitors interact with the public spaces of Third Street Promenade in ways that are unique to its location, and much insight about its design can be gained by studying patterns of daily life on and near the street. Studying public life allows the social life of Third Street Promenade to be understood in the context of Downtown Santa Monica, while identifying important insights about its strengths and weaknesses by comparing this data with similar pedestrian streets around the world. This section includes information gathered throughvolumecountsofpeoplemoving(animportanttaskthathasbeensupplementedherewithdatafromdigitalsensors)andprovides a snapshot of how people use the space, who visits, why and how often they visit, and how they arrived. The following insights about public life provide a glimpse of what’s working and locate opportunities for improvement.


Public Life Survey Methods

A group of volunteers were deployed over two days during the height of the 2018 holiday shopping season to record patterns of public life.

From 10am to 10pm on Thursday, December 13th and 8am to 10pm on Saturday, December 15th, observational surveyors recorded volumes of people moving, including which ‘mode’ (foot,bike,etc.)theywereusing;theageandgenderofpeoplemoving;andtheactivities,posture,ageandgenderof people staying on each block. Intercept surveyors also tasked visitors with an anonymous survey that asked a variety of questions relating to users’ experience of and relationship to the space, and their demographic information. Below are some of the findings and insights from this survey.

Mode of People Moving Age + Gender of People Moving

Intercept SurveysStationary Activities


Public Life insights for Third Street Promenade:

Third Street Promenade knows retail

Third Street Promenade attracts a young and diverse audience

People come from all over the world, but mostly from nearby

Santa Monica is a hub for active mobility

The space is so successful that nobody stops to stay

The people that do stop, stop where they are invited

Third Street could be a Third Place

It is a strong spine that could be a part of a strong network

1

2

3 7

8

5

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Yet it lacks local retail offerings

This should be leaned into!

And they want more than just shopping

But there are opportunities to invite for more well-rounded patterns of daily life

This could mean that people are overwhelmed by the crowds. It could also mean that there aren’t enough invitations to stay

And this varies from block to block

People who spend a long time on Third Street Promenade should be met with amenities that encourage them to stay in public space

There is room for activity to spill beyond Third Street Promenade, AND there are opportunities to borrow from the successes of surrounding streets

Promenade 3 - Downtown Santa Monica · Promenade 3.0 — Part 1: Needs Assessment Report 14...

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Transcript of Promenade 3 - Downtown Santa Monica · Promenade 3.0 — Part 1: Needs Assessment Report 14...