Projects The Mansion Adv
Transcript of Projects The Mansion Adv
-
8/3/2019 Projects The Mansion Adv
1/80
Building Solid Brands
-
8/3/2019 Projects The Mansion Adv
2/80
Who we are
2
-
8/3/2019 Projects The Mansion Adv
3/80
3
ABOUT US
The Mansion Advertising is a BTL and Advertising companywhich delivers its clients the added value needed for their productor service to get the attention and to capture the heartof theconsumer.
The Mansion Advertising relies on people from multinationalcompanies and agencies, with more than seven years of experiencein marketing and advertising.
-
8/3/2019 Projects The Mansion Adv
4/80
4
OUR COMPETENCIES
Through our fields ofexpertise we bring our clients' products andservices closer to the consumer, aiming to shorten the gapbetween information and acquisition.
BTL (Below the Line)Integrated Campaigns
Digital/interactive
Public Relations
-
8/3/2019 Projects The Mansion Adv
5/80
5
OUR SERVICES
Here at The Mansion Advertising the client we will always come
first and we will always strive to offer a unique experience throughexcellent services.
Services:
Brand & Account management
Creative Development: Promotional mechanics Sampling & Tasting Integrated campaigns
Strategy Development: Brand positioning
Planning & Research New Product Launch
Field implementation & supervision: HR (promoters, hostesses, supervision) Logistics & reporting
DTP &Production: Print
OOH PVC, mesh, outdoor posters Event setup & decor Special executions & projects
Media production: Radio & TV Digital
PR Media relations Press monitoring
-
8/3/2019 Projects The Mansion Adv
6/80
6
OUR CLIENTS
Here are some of the clients who have entrustedus with their brands and projects:
EuroNautica Motors
-
8/3/2019 Projects The Mansion Adv
7/80
Our projects
7
-
8/3/2019 Projects The Mansion Adv
8/80
8
OUR PROJECTS - BTL
Vitantis Shopping Center Halloween Event31 Oct Nov 2008
Objectives : Generate traffic for Vitantis Shopping Center Increase awareness & consideration as a preferredshopping destination among target consumers
Core Target: People living in surrounding areas (Vitan, Timpuri Noi,Berceni)
Campaign Mix overview:Pre-amplifyHalloween Experience: Visibility, Decoration & Activities
Post-amplify
-
8/3/2019 Projects The Mansion Adv
9/80
9
OUR PROJECTS - BTL
Vitantis Shopping Center Halloween Event31 Oct Nov 2008
Experience -The Witch Castle: a Halloween experience for children and parents aswell.
MC - Evil Witch inviting children on stage for special activities, contests
Portraits of children on special Halloween papers
Face painting
Balloon figure artist
Zombie Dancers
Security staff in vampire capes
Ghost promoters Drawing contest for children
-
8/3/2019 Projects The Mansion Adv
10/80
10
OUR PROJECTS - BTL
Vitantis Shopping Center Halloween Event
Quantitative results:
over 4000 persons contacted in 3 days of activation: flyers were distributed to people inperson and also placed on the cars in the parking
about 500 persons (children & adults) assisted at the shows
approx. 100 children took part at the drawing contest
Qualitative results:
extremely positive reactions from public
children were especially attracted by the drawing contest and the face painting
many parents returned to see the drawings their children made
-
8/3/2019 Projects The Mansion Adv
11/80
11
OUR PROJECTS - BTL
Vitantis Shopping Center Halloween EventDecorations, Branded stage
-
8/3/2019 Projects The Mansion Adv
12/80
12
OUR PROJECTS - BTL
Vitantis Shopping Center Halloween Event
-
8/3/2019 Projects The Mansion Adv
13/80
13
OUR PROJECTS - BTL
Vitantis Shopping Center Christmas
magazine1-19 Dec 2008
Objectives:
Increase awareness & consideration as a preferred shopping
destination among target consumers Generate traffic in the outlet for holiday shopping
Core Target:People living in surrounding areas (Vitan, Timpuri Noi,
Berceni)
Campaign overview: Creative development for magazine layout Production 100.000 pcs Direct distribution in nearby areas: door to door & postbox
Record timing from concept to distribution: 3 weeks
-
8/3/2019 Projects The Mansion Adv
14/80
14
OUR PROJECTS - BTL
Vitantis Shopping Center Christmas
magazine
-
8/3/2019 Projects The Mansion Adv
15/80
15
OUR PROJECTS - BTL
Vitantis Shopping Center Christmas
magazine
Distribution:
-
8/3/2019 Projects The Mansion Adv
16/80
16
Vitantis Shopping Center Christmasmagazine
Distribution:
OUR PROJECTS - BTL
-
8/3/2019 Projects The Mansion Adv
17/80
17
OUR PROJECTS - BTL
Valentines fara pereche la Vitantis Shopping Center!9-14 Feb 2009
Objectives : Generate traffic for Vitantis Shopping Center Increase awareness & consideration as a preferredshopping destination among target consumers Increase sales for tennants
Core Target: People living in surrounding areas (Vitan, TimpuriNoi, Berceni)
Campaign Mix overview: Pre-amplify
Valentines Day Experience: Visibility, Decoration &ActivitiesPost-amplify
-
8/3/2019 Projects The Mansion Adv
18/80
18
OUR PROJECTS - BTL
Valentines fara pereche la Vitantis Shopping Center!9-14 Feb 2009
Experience : a Valentines Day romantic experience experience especiallyfor young couples. Live concerts: Anda Adam & Alb-NegruSpectacular live ice sculpting show
Contest with very interesting prizes: romantic dinner with VIPs: AndaAdam, Alb-Negru & Alina Plugaru
-
8/3/2019 Projects The Mansion Adv
19/80
-
8/3/2019 Projects The Mansion Adv
20/80
20
Poster Flyers
OUR PROJECTS - BTL
Valentines fara pereche la Vitantis Shopping Center!
Communication materials
Scracthcards
-
8/3/2019 Projects The Mansion Adv
21/80
21
Valentines fara pereche la Vitantis Shopping Center!
Communication
PR: Article in Libertatea
OUR PROJECTS - BTL
-
8/3/2019 Projects The Mansion Adv
22/80
22
Valentines fara pereche la Vitantis Shopping Center!
OUR PROJECTS - BTL
-
8/3/2019 Projects The Mansion Adv
23/80
23
OUR PROJECTS - BTL
Valentines fara pereche la Vitantis Shopping Center!Live concerts: Anda Adam & Alb/Negru
-
8/3/2019 Projects The Mansion Adv
24/80
24
Valentines fara pereche la Vitantis Shopping Center!Dinners for the 4 winners
Anda Adam Andrei Alb/Negru
Kamara Alb/Negru Alina Plugaru
OUR PROJECTS - BTL
-
8/3/2019 Projects The Mansion Adv
25/80
25
OUR PROJECTS - BTL
De 8 Martie, Vitantis Shopping Center Iti Aduce Primavara!28 Feb-8 Mar 2009
Objectives: Generate traffic for Vitantis Shopping Center Increase awareness & consideration as a preferredshopping destination among target consumers Increase sales for tennants
Core targets: People (mostly women) living in surrounding areas(Vitan, Timpuri Noi, Berceni)
Campaign Mix overview:Pre-amplifyMarch Experience: Visibility, Decoration & Activities
Post-amplify
-
8/3/2019 Projects The Mansion Adv
26/80
26
OUR PROJECTS - BTL
De 8 Martie, Vitantis Shopping Center Iti Aduce Primavara!28 Feb-8 Mar 2009
Experience : an 1-8 March experience experience dedicated especially for ladies. Very pleasant surprises for ladies visiting the center: free flowers were offered to them asgifts by elegantly dressed stewards Live concerts: Andreea Balan & Andra Contest with an attracting prize: an Easter vacation in a 4* hotel in Vienna, Austria
-
8/3/2019 Projects The Mansion Adv
27/80
-
8/3/2019 Projects The Mansion Adv
28/80
28
Poster
Print Ads in: Connect, Photo Magazine, Audio-Video
De 8 Martie, Vitantis Shopping Center Iti Aduce Primavara!
Communication Materials
OUR PROJECTS - BTL
Flyer
Scractchcards
-
8/3/2019 Projects The Mansion Adv
29/80
29
De 8 Martie, Vitantis Shopping Center Iti Aduce Primavara!
Promoters for outdoor flyering
Promotional mechanic + Flowers gifting
OUR PROJECTS - BTL
-
8/3/2019 Projects The Mansion Adv
30/80
30
De 8 Martie, Vitantis Shopping Center Iti Aduce Primavara!
Live concerts: Andreea Balan & Andra
OUR PROJECTS - BTL
-
8/3/2019 Projects The Mansion Adv
31/80
31
OUR PROJECTS BTL
1 year Anniversary campaign1-19 sept 2009
Objectives:
Generate traffic for Vitantis Shopping Center Increase awareness & consideration as a preferredshopping destination among target consumers bydemonstrating entertainment qualities and
credentials :- Anniversary Experience and Event (indoor)
- Promotional mechanic
Core Target: People living in surrounding areas (Vitan, TimpuriNoi, Berceni)
Campaign Mix overview:Pre-amplify
Anniversary Event
Post amplify
-
8/3/2019 Projects The Mansion Adv
32/80
32www.themansionadv.com
OUR PROJECTS - BTL
1 year Anniversary campaign1-19 sept 2009
Experience:
Special Anniversary experience activities:
- 2 x live concerts : Andra, Alex
- Special show : magic show with Johannes
- MC Buzdugan from Radio Zu
- Live lucky draw show for the big prizes
Promotional mechanic:
- grand prize a Kia pro_cee'd car (offered by partner KiaRomauto); LCDTV LG, Vacuum cleaner LG
- small guaranteed prizes: key chains, car odorizers,vouchers
-
8/3/2019 Projects The Mansion Adv
33/80
33
1 year Anniversary campaign
1-19 sept 2009
Quantitative results:
approx. 6000 scratch cards in the lottery urn
over 70.000 people reached by indoor and outdoor flyering
about 300-400 persons attended the Event
over 9476 visitors in average (a 10% increase comparing to other months)
Qualitative results:
very positive reactions from the participants
children especially enjoyed the racing games, the concerts and the live Magic moment
OUR PROJECTS - BTL
-
8/3/2019 Projects The Mansion Adv
34/80
34
OUR PROJECTS BTL
1 year Anniversary campaign
1-19 sept 2009
Communicationmaterials
-Scratchcards- Vouchers
-
8/3/2019 Projects The Mansion Adv
35/80
35
OUR PROJECTS BTL
1 year Anniversary campaign
1-19 sept 2009
Communication materials
Meshes: Cal Vitan & Camil Ressu Mesh at the location
-
8/3/2019 Projects The Mansion Adv
36/80
36
1 year Anniversary campaign1-19 sept 2009
Guerrilla activation
A guerrilla team of 2 x Can-Am Spyders with 2drivers and 2 gorgeous racing girls cruisingaround the town(in nearby areas Dristor, Berceni, MihaiBravu, Timpuri Noi, Unirii, Marriott, etc)
The girls gave away flyers with invitation to
Vitantis Campaign
OUR PROJECTS - BTL
-
8/3/2019 Projects The Mansion Adv
37/80
37
1 year Anniversary campaign
1-19 sept 2009
OUR PROJECTS - BTL
-
8/3/2019 Projects The Mansion Adv
38/80
38
1 year Anniversary campaign
1-19 sept 2009
OUR PROJECTS - BTL
-
8/3/2019 Projects The Mansion Adv
39/80
39
OUR PROJECTS - BTL
Vitantis Shopping Center Halloween Workshop Campaign
29 - 31 Oct 2010
Objectives : Generate traffic for Vitantis Shopping Center Increase awareness & consideration as a great funDestination for children (and parents)
Core Target: Children living in surrounding areas (Vitan, Timpuri Noi,Berceni)
Campaign Mix overview:Pre-amplifyHalloween Experience: Visibility, Decoration &Activities
Post-amplify
-
8/3/2019 Projects The Mansion Adv
40/80
40
OUR PROJECTS - BTL
Vitantis Shopping Center Halloween Event
29 - 31 Oct 2010
Experience:
Halloween Creative Workshop with Toothie the Vampire and Didi the Funny Witch:Decorating pumpkins & other Halloween itemsFace paintingDecorated pumkins parade
Halloween costume parade
-
8/3/2019 Projects The Mansion Adv
41/80
41
OUR PROJECTS - BTL
Vitantis Shopping Center Halloween Event
Quantitative results:
over 8000 persons contacted in 4 days of activation: flyers were distributed to people inperson and also distributed to kindergartens in Sector 3 and 4
about 500 persons (children & adults) assisted at the Workshop and final Shol
over 230 children took part at the Workshop and aprox 100 people (children + parents)attended the show
Qualitative results:
extremely positive reactions from public
children were especially attracted by the Pumpkin decoration contest contest andHaloween costume parade
Over 50% of the participants returned to see the decorated pumpkins their children made
and to take part at the parades
-
8/3/2019 Projects The Mansion Adv
42/80
42
OUR PROJECTS - BTL
Vitantis Shopping Center Halloween Event
OUR PROJECTS BTL
-
8/3/2019 Projects The Mansion Adv
43/80
43
OUR PROJECTS - BTL
Vitantis Shopping Center Halloween Event
OUR PROJECTS BTL
-
8/3/2019 Projects The Mansion Adv
44/80
44
OUR PROJECTS - BTL
Vitantis Shopping Center Halloween Event
OUR PROJECTS BTL
-
8/3/2019 Projects The Mansion Adv
45/80
45
OUR PROJECTS - BTL
Vitantis Shopping Center Halloween Event
OUR PROJECTS
-
8/3/2019 Projects The Mansion Adv
46/80
46
OUR PROJECTS BTL / integrated campaign
Can-Am Spyder image campaignSummer 2009
Objectives :Building a good image of the brand Strong image association with Transformers blockbuster Create a relevant experience for Can-Am => link for futurepurchase
Core targets: Mostly men, A and B demographics -> potential buyers
Communication Mix :PR activities: appearance in ProMotor show, in LuxurymagazineSpecial visibility campaign: special visibiliy project incinema and
brand management
OUR PROJECTS BTL / i t t d i
-
8/3/2019 Projects The Mansion Adv
47/80
47
Can-Am Spyder image campaignSummer 2009
Special visibility project in cinema
We aimed to create a relevant experience for Can-AmSpyder brand, with a strong image association with theTransformers 2 blockbuster.
Campaign Mix overview:Amplification:
visibility campaign - in cinema, onlineExperience:
a real Can-Am Spyder placed in the cinema dedicated webpage for promotion mechanic
Post-amplify: online
OUR PROJECTS BTL / integrated campaign
OUR PROJECTS BTL / i t t d i
-
8/3/2019 Projects The Mansion Adv
48/80
48
Can-Am Spyder image campaignSummer 2009
OUR PROJECTS BTL / integrated campaign
OUR PROJECTS BTL / i t t d i
-
8/3/2019 Projects The Mansion Adv
49/80
49
Can-Am Spyder image campaignSummer 2009
OUR PROJECTS BTL / integrated campaign
OUR PROJECTS BTL
-
8/3/2019 Projects The Mansion Adv
50/80
50
OUR PROJECTS - BTL
Michelin - Evil gas pump vs Michelin Man campaign for low fuelconsumption tyres10 Apr - 30 May 2010
Objectives: Support the main ATL campaign; Increase awareness & intrerest through a funny BTL
activity in Vitan Mall
Core targets: Vitan Mall customers; medium to high incomepeople
Campaign Mix overview:BTL support activity: flyering & gift sampling- 8 weekends
- 4 promoters in 2 teams; 2 costumes (MichelinMan & Evil Pump)
OUR PROJECTS BTL
-
8/3/2019 Projects The Mansion Adv
51/80
51
Michelin - Evil gas pump vs Michelin Man campaign for lowfuel consumption tyres
Quantitative results:
over 30.000 people reached by indoor flyering
About 15.000 gift distributed
Qualitative results:
very positive reactions from the participants, especially from children & teens who
absolutely loved taking pictures with the Michelin Man
OUR PROJECTS - BTL
OUR PROJECTS BTL
-
8/3/2019 Projects The Mansion Adv
52/80
52
Michelin - Evil gas pump vs Michelin Man campaign
OUR PROJECTS - BTL
OUR PROJECTS BTL
-
8/3/2019 Projects The Mansion Adv
53/80
53
Michelin - Evil gas pump vs Michelin Man campaign
OUR PROJECTS - BTL
OUR PROJECTS BTL
-
8/3/2019 Projects The Mansion Adv
54/80
54
OUR PROJECTS - BTL
TNT in HMultiplex - Robin Hood campaign14 Jun-14 Jul 2010
Objectives: Increase awareness & interest for sponsor (TNT) through a funny
campaign, related to Robin Hood film
Core targets:
movie going people; Hmultiplex clients
Campaign Mix overview:Pre-amplify Robin Hood Experience: Decoration & Activities (mechanics) Post-amplify
-
8/3/2019 Projects The Mansion Adv
55/80
OUR PROJECTS BTL
-
8/3/2019 Projects The Mansion Adv
56/80
56
TNT in HMultiplex - Robin Hood campaign
Quantitative results:
over 50.000 people reached by indoor flyering
About 40.000 people reached through online campaign
about 50 persons registered on the webpage (and counting)
Qualitative results:
very positive reactions from the participants, especially from children & teens who
enjoyed playing Robin Hood in cinema
OUR PROJECTS - BTL
OUR PROJECTS BTL
-
8/3/2019 Projects The Mansion Adv
57/80
57
Hollywood Multiplex - Robin Hood campaign
OUR PROJECTS - BTL
OUR PROJECTS - BTL
-
8/3/2019 Projects The Mansion Adv
58/80
58
Hollywood Multiplex - Robin Hood campaign
OUR PROJECTS - BTL
OUR PROJECTS - BTL
-
8/3/2019 Projects The Mansion Adv
59/80
59
OUR PROJECTS - BTL
Visa1 Sep - 13 Oct 2010
Objectives: Increase awareness & intrerest through a national BTL campaign
Core targets: Mall customers; medium to high income
people Kaufland customers
Campaign Mix overview:- National BTL campaign:- 10 Malls in 10 cities - flyering & gift sampling in 4 weekends- 15 Kaufland stores: branding: shopping trolley + entrance
OUR PROJECTS - BTL
-
8/3/2019 Projects The Mansion Adv
60/80
60
OUR PROJECTS - BTL
Visa1 Sep - 13 Oct 2010
Kaufland Stores ActivationCity Kaufland unit
Arad Kaufland Banu Maracine
Brasov Kaufland Calea Bucuresti
BucurestiKaufland Colentina
Kaufland Barbu Vacarescu
ClujKaufland Str Fabricii
Kaufland Str Campului
Constanta Kaufland 1 Dec
Galati Kaufland Otelarilor
Iasi
Kaufland Mitropolit Varlaam
Kaufland Pacurari
Kaufland Str Pavlov
Ploiesti Kaufland Vestului
Sibiu Kaufland Selimbar
Timisoara Kaufland Gh Lazar
Timisoara Kaufland D. Bojinca
OUR PROJECTS - BTL
-
8/3/2019 Projects The Mansion Adv
61/80
61
OUR PROJECTS - BTL
Visa1 Sep - 13 Oct 2010
National Mall ActivationCity Mall
Bucuresti
Baneasa Shopping City
Plaza Romania
Bucuresti Mall Vitan
Iasi Iulius Mall
Cluj Napoca Iulius Mall
Timisoara Iulius Mall
Suceava Iulius Mall
Brasov Magnolia
Arad Armonia
Sibiu Promenada
OUR PROJECTS - BTL
-
8/3/2019 Projects The Mansion Adv
62/80
62
OUR PROJECTS BTL
Visa1 Sep - 13 Oct 2010
Quantitative results:*
- over 70.000 people reached by indoor flyering in all malls cities
- over 65.000 flyers distributed
- over 6.500.000 people exposed to the Visa campaign around the country
Qualitative results:
- very positive reactions from the participants, especially because of the prizes
*in Malls
OUR PROJECTS - BTL
-
8/3/2019 Projects The Mansion Adv
63/80
63
OUR PROJECTS BTL
Visa
OUR PROJECTS - BTL
-
8/3/2019 Projects The Mansion Adv
64/80
64
OUR PROJECTS BTL
Visa
OUR PROJECTS - BTL
-
8/3/2019 Projects The Mansion Adv
65/80
65
OUR PROJECTS BTL
Visa
OUR PROJECTS - BTL
-
8/3/2019 Projects The Mansion Adv
66/80
66
OUR PROJECTS BTL
Visa
OUR PROJECTS tactical campaign
-
8/3/2019 Projects The Mansion Adv
67/80
67www.themansionadv.com
OUR PROJECTS tactical campaign
KIA Discount Service Campaign
COMMUNICATION MIX:-Digital:
WebannersBanner on home page
-Radio:
Radio AD on Radio Guerilla
OUR PROJECTS tactical campaign
-
8/3/2019 Projects The Mansion Adv
68/80
68www.themansionadv.com
OUR PROJECTS tactical campaign
Home page: www.kia.roWebbanner
KIA Discount Service Campaign
OUR PROJECTS Brand Identity
-
8/3/2019 Projects The Mansion Adv
69/80
69
OUR PROJECTS Brand Identity
Royal ChickenFast-food restaurant
Services:
Brand identity logo, uniforms
Location decoration
Menu design
OUR PROJECTS Brand Identity & more
-
8/3/2019 Projects The Mansion Adv
70/80
70
Prokinesis - Kinesiology Tape distributor
Services: Brand identity logoWebsite development: www.prokinesis.roStationery Business CardsAdvertising materials: Brochure, Poster, Flyer, Presentation moviePR: articles in sport newspapers, websites
OUR PROJECTS Brand Identity & more
OUR PROJECTS Brand Identity & more
http://www.prokinesis.ro/http://www.prokinesis.ro/ -
8/3/2019 Projects The Mansion Adv
71/80
71
OUR PROJECTS Brand Identity & more
Prokinesis - Kinesiology Tape distributor
Logo
Business card
-
8/3/2019 Projects The Mansion Adv
72/80
OUR PROJECTS Brand Identity & more
-
8/3/2019 Projects The Mansion Adv
73/80
73
Prokinesis - Kinesiology Tape distributor
Brochure
OU O C S a d de y & o e
OUR PROJECTS Brand Identity & more
-
8/3/2019 Projects The Mansion Adv
74/80
74
Prokinesis - Kinesiology Tape distributor
Poster
y
OUR PROJECTS Brand Identity & more
-
8/3/2019 Projects The Mansion Adv
75/80
75
Prokinesis - Kinesio Tape distributor
Flyer
y
OUR PROJECTS Brand Identity & more
-
8/3/2019 Projects The Mansion Adv
76/80
76
Prokinesis - Kinesio Tape distributor
PR
y
OUR PROJECTS Brand Identity & more
-
8/3/2019 Projects The Mansion Adv
77/80
77
Prokinesis - Kinesio Tape distributor
PR
y
OUR PROJECTS Brand Identity & more
-
8/3/2019 Projects The Mansion Adv
78/80
78
Prokinesis - Kinesio Tape distributor
PR
y
OUR PROJECTS Special projects
-
8/3/2019 Projects The Mansion Adv
79/80
79
p p j
3D Visibility stands
Opel, Nissan, Ford, Toyota
The Mansion Adv.
The Mansion Adv.
The Mansion Adv.
The Mansion Adv. The Mansion Adv.
-
8/3/2019 Projects The Mansion Adv
80/80
Thank you!
www.themansionadv.com
mailto:[email protected]://www.themansionadv.com/http://www.themansionadv.com/mailto:[email protected]