Projector - Social Media Marketing Workshop
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Transcript of Projector - Social Media Marketing Workshop
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Social Media MarketingAudience Development
Sunday, 20 October 13
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Sunday, 20 October 13
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ERDF
• 1960s, the European Commission occasionally tried to establish a regional fund.
• Britain made it an issue for its accession in 1973, and pushed for its creation.
• It was only established in 1975 under considerable English and Italian pressure
Sunday, 20 October 13
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Shine With Projector
Managed by Broadway, the project is funded by European Regional Development Fund (ERDF) and continues until June 2015. Projector, Broadway’s business development programme is aimed at people looking to start or grow a creative or digital business in Nottingham.
Sunday, 20 October 13
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PCM projects• Organic Audience Development
• Audience Sustainability
• Progressive Legacy Networking
• Using Twitter for Awareness
• Online Community Building
• Social Media Real-Time Feeds
Sunday, 20 October 13
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7 Roads of Social Media
• Platforms
• Tools
• Services
Sunday, 20 October 13
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7 Roads of Social Media Networking & Lead Generation
Business Productivity
Personal Development
Establishing Authority
Customer Service
Audience Retention
Measurements & Analytics
Sunday, 20 October 13
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2013 LandscapeThe Conversation Prismby Brian Solis and JESS3
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Sunday, 20 October 13
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Good, Bad & Ugly
•2013 wins
•2013 fails
•Twitter Joke Trial
•Sharpie
•Old Spice
•Delta Airlines
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Sunday, 20 October 13
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Little Wins...
St Pancras to the left of me, British Library to the right...
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Sunday, 20 October 13
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Digital Footprint
• Google Search
✴ Company Name
✴ Keywords
✴ Keywords geographic
• Platform Search
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18 Twitter accounts
3 Company profiles
5 Facebook Profiles12 Facebook Pages
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Audience Mapping
Total Recall(iPad app)
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Impact•Metrics
•Measurement
•Management
•Monitoring
•Maintenance
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7 Roads of Social Media Networking & Lead Generation
Business Productivity
Personal Development
Establishing Authority
Customer Service
Audience Retention
Measurements & Analytics
Sunday, 20 October 13
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Sunday, 20 October 13
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Social Media Tool Kit• Digital Footprint
• Audience Mapping
• Impact
• Comms Management
• Media Making
• Contact Capture
Sunday, 20 October 13
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Twitter Management
• SocialBro
• Friend or Follow
• Hootsuite
• Janetter
• Tweetdeck
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Twitter Management
Sunday, 20 October 13
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Twitter AudiencePCM creative - 2992
PCM projects - 331
Audiences Europe - 579
Equity_ITAC - 809
LaceMarketHouse - 673
SocialWomble - 18
CansChat - 95
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Sunday, 20 October 13
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Media Making
• Vine
• Audioboo
• Bambuser
• Vyclone
HashTag #smProjector
Sunday, 20 October 13
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7 Roads of Social Media Networking & Lead Generation
Business Productivity
Personal Development
Establishing Authority
Customer Service
Audience Retention
Measurements & Analytics
Sunday, 20 October 13
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Next...
• Petal Co-Working
• Open Link Nottingham
• Cellar 54
• Monica SWA
Sunday, 20 October 13