Project Vespa 1 Rama Ravikanth V IIM Raipur Contents Slide NumberDescription 3 to 6Introduction to the current products 7Comparison of Features across products 8,9,10Comparison of Price 11Available comparable model of different Make. 12Competitors Considered 13An overview of current offerings 14,15Excerpts from secondary Reading (with links in notes section) 16,17Excerpts from Primary data. 18 to 25Analysis of Promotions from 2012 to2014 26Proposal 2 Variants Vespa LX (Entry Level) 3 Vespa VX 4 Vespa S 5 Vespa Elegante Limited Edition78,999 6 Engine Transmission Body Suspension Electricals Stability Chrome Elements (facial & looks) Colors (6) {Overlap(2) with Model S} Wheels Seats Disc Brakes Tubeless Tires Common Features LXVXSElegante Black hexagon Silver Dial Silver Hexagon Black Dial Instrument Cluster Black dials Black base Silver dials Black base Drum Brakes Nylogrip Tires Colors (4) Noticeably different Chrome elements Different leather pattern, singular seat Unique Colors (2) Distinctive Double Seat Rear Saddle Handle Bar Chrome Chrome with Hand grip Optional Chrome with Hand Grip life by Vespa 7 Vespa LX Priced 42.96% and 44.78% higher than the average price and median price of scooters across all segments (