PROJECT TITLE :-

BEHAVIOUR CHANGE AND COMMUNICATION INTERVENTION CAMPAIGN FOR YOUNG FATHERS

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Ruth Phillips Fevrier (Ms.)Saint Lucia

THEME:-

WE MEN…….“From Conception to Fatherhood”

PROJECT GOAL :-1)TO PROMOTE POSITIVE INTERACTION AMONG MALES AND THEIR YOUNG CHILDREN WITH SPECIAL EMPHASIS ON HELPING YOUNG MALES (18 – 35 YRS.) FROM LOWER SOCIO - ECONOMIC BACKGROUNDS BUILD RELATIONSHIPS WITH THEIR CHILDREN AND BECOME MORE ABLE TO PROVIDE SUPPORT.

PROJECT GOAL (C0NT’D)2)To support relationships between

the parents and enable them to work as a team in the best interest of the child(ren).

“Men need Women Women need Men CHILDREN NEED BOTH”

MeninChildCare.UK

SCOPETo undertake a Knowledge, Attitude, Behaviour and Practices (KABP) Survey of young men 18-35 years in select communities to ascertain the underlying cause(s) for the apparent lack of involvement of fathers in the lives of their young children.

PURPOSE1. To influence the design of a

Behavioural Change Intervention Communication Campaign to address this issue.

2. To influence the development and implementation of a Parent Education Training Programme specifically designed to target young males and fathers in 10 identified communities.

PROJECT DESIGNPHASE 1 2012

Research & Development of Materials for BCC Campaign

PHASE 2 2013

Intervention campaign

PHASE 3 2014

Evaluation of the BCC Campaign and Other Interventions

ADVOCACY STRATEGIES EMPLOYEDMarketing of the Idea

Be Part Of The ChangeTarget Group:- UNICEF Ministry of Education Early Childhood Services Unit Roving Caregivers Programme Staff

Help Make A Difference

FORGING OF PARTNERSHIPS

Old Friends Working on A New Idea

UNICEFMedia ZoneNational Statistics Department

NETWORKINGStrengthening The ForceNew Alliances:-Mothers’ & Fathers’ GroupMini-bus AssociationChurchesSports ClubsOne Thousand Man March

The Force Be With You

THE INTERVENTIONComing Soon To a Community Near You Official Launch of BCC Campaign Release of PSAs Hosting of Male Parent Education

Workshops Certification & Graduation of Male

Participants Formation of Fathers’ Advocacy Group Release of 2014 Fathers’ Calendar

THANK YOU