Project speaker investor slide deck - final

1.Speakers &Everything Elsetel.: [email protected] [email protected] m

2. TODAYS MARKET2tel.: [email protected] [email protected] m 3. CATEGORIESMeeting ServicesVenuesTravelCommunicationsAV RentalCateringArenasBanquet HallsAnimationApparelAirlinesAirport TransfersChairsGamesB&BBowling AlleysBrandingCopy WritingCharter BusesConvention ShuttlesPicnicsSpeakersCasinosConvention CentersComputer RentalsDirect MailCruise ShipsFreight ServicesDisplaysFinancial ServicesCVBsDude RanchesGiftsGraphic DesignGround TransportHelicoptersFormal WearFurnitureGolf CoursesHealth ClubsLead RetrievalList BrokeringLimousinesPrivate JetsHousingInsuranceHotelsMuseumsLoyalty ProgramsLive MessagingRental CarsToursBadgesLightingResortsRestaurantsMarket ResearchPrintingTravel AgenciesYacht ChartersLinensMassageShopping MallsSki ResortsMicrophonesOnline RegistrationWhite Water RaftingTourism BoardsFirst AidMeeting SoftwareSpasSports FacilitiesAd SpecialtiesPRVisitors BureausHot Air BallonsCartsCustoms BrokerageTheatersUniversitiesPublicationsSignageSafarisTrainsTicketingFloristsVineyardsConcert HallsWeb ConferencingTelemarketingRVFestivalsApparelGraphic ServicesCampsBarsTradeshow DisplaysWebcastingTrekkingSailingtel.: [email protected] [email protected] m 4. CATEGORIESMeeting ServicesVenuesTravelCommunicationsAV RentalCateringArenasBanquet HallsAnimationApparelAirlinesAirport TransfersChairsGamesB&BBowling AlleysBrandingCopy WritingCharter BusesConvention ShuttlesPicnicsSpeakersCasinosConvention CentersComputer RentalsDirect MailCruise ShipsFreight ServicesDisplaysFinancial ServicesCVBsDude RanchesGiftsGraphic DesignGround TransportHelicoptersFormal WearFurnitureGolf CoursesHealth ClubsLead RetrievalList BrokeringLimousinesPrivate JetsHousingInsuranceHotelsMuseumsLoyalty ProgramsLive MessagingRental CarsToursBadgesLightingResortsRestaurantsMarket ResearchPrintingTravel AgenciesYacht ChartersLinensMassageShopping MallsSki ResortsMicrophonesOnline RegistrationWhite Water RaftingTourism BoardsFirst AidMeeting SoftwareSpasSports FacilitiesAd SpecialtiesPRVisitors BureausHot Air BallonsCartsCustoms BrokerageTheatersUniversitiesPublicationsSignageSafarisTrainsTicketingFloristsVineyardsConcert HallsWeb ConferencingTelemarketingRVFestivalsApparelGraphic ServicesCampsBarsTradeshow DisplaysWebcastingTrekkingSailingtel.: [email protected] [email protected] m 5. CATEGORIESMeeting ServicesAV RentalCateringVenuesArenasTravelCommunicationsBanquet HallsAnimationApparelAirlinesAirport TransfersChairsGamesB&BBowling AlleysBrandingCopy WritingCharter BusesConvention ShuttlesPicnicsSpeakersCasinosConvention CentersComputer RentalsDirect MailCruise ShipsFreight ServicesDisplaysFinancial ServicesCVBsDude RanchesGiftsGraphic DesignGround TransportHelicoptersFormal WearFurnitureGolf CoursesHealth ClubsLead RetrievalList BrokeringLimousinesPrivate JetsHousingInsuranceHotelsMuseumsLoyalty ProgramsLive MessagingRental CarsToursBadgesLightingResortsRestaurantsMarket ResearchPrintingTravel AgenciesYacht ChartersLinensMassageShopping MallsSki ResortsMicrophonesOnline RegistrationWhite Water RaftingTourism BoardsFirst AidMeeting SoftwareSpasSports FacilitiesAd SpecialtiesPRVisitors BureausHot Air BallonsCartsCustoms BrokerageTheatersUniversitiesPublicationsSignageSafarisTrainsTicketingFloristsVineyardsConcert HallsWeb ConferencingTelemarketingRVFestivalsApparelGraphic ServicesCampsBarsTradeshow DisplaysWebcastingTrekkingSailingSpeakerstel.: [email protected] [email protected] m 6. CATEGORIESMeeting ServicesVenuesCommunicationsTravelSellers Market Buyers MarketSpeakerstel.: [email protected] [email protected] m 7. MARKET SIZE$14 BILLION North AmericaIn 2012$4.7 BILLION 1.1 MILLION RFPStel.: [email protected] [email protected] m 8. RELATIVE MARKET SIZES$14 BILLION 1412$9 B108$7B$7 B64$1 B20 PrintingTobacco GrowingLiquorSolar & WindPharmaceuticalMeeting & Tradeshow All figures N.A.tel.: [email protected] [email protected] m 9. 2 CORE REVENUE STREAMSProjected July, 2014: Figures are based on: - 2,000 active planners and using actual industry figures for average events, services and transaction amounts.RFP (Request for Proposal)Planners2,000Events per yearX6XServices booked per event=Total transactions@96,0008Average transaction amount=$6,000Total sales volume$57.6 million7.5 %ProjectSpeaker revenue$4.32 millionBusiness Intelligence (Planner Activity Reports)Planners2,000Events per yearX6XData points per event25Total data points=300,000@Average annual subscription feeX$3,000tel.: 613.220.0156Projected subscribers500@projectspeaker=ProjectSpeaker revenue$1.5 millionwww.projectspeaker.com [email protected] m 10. THE TEAMPierre BisaillonMatt HicksCEOCTO- Founded Focus (acquired by TSW) - Co-founded MagazineContent (acquired by Media Pro AG) - Established Zmags Inc. Grew sales to $6 million/yr in 13 months. Led development teams at Overstock.com and iMirus.Stefan Gutsch Moritz von der Linden CFO/COO Co-founded MagazineContent A widely recognized Scala expert. GM and Board member of Ziehm Imaging (+100 million in revenue) EC-Council Certified Ethical Hacker. Board member at Weissman & Co.Director/Advisor Co-founded ValuePrice (acquired by Aurelius) Founded 360T (acquired by Summit Partners) Co-founder of CRX Markets- 20 years of event, sales and comp sci experiencetel.: [email protected] [email protected] m 11. SO FARAfter 1 year of due diligence, CODING BEGINS! Event planners are invited to try out event management tools and search from speakers.Scala-based (high scalability) Other Scala sites: Twitter Foursquare LinkedIn KloutSep. 2012Supplier business model pivotMVP is launched!Margins too low with cold calling suppliers. New model scales directory exponentially and leverages deflationary economics and email campaigns to grow. Builds database for RFP and AnalyticsLaunch with 200 speakers. Gained key insights from plannersNov. 2012First module (speakers) goes live. Platform is designed around 3 core modules: Planners Speakers/Bureaus Suppliers Speaker module is launched to populate the platformMar. 2013Jun. 2013Sep. 2013Oct. 2013Supplier Directory launches. Speakers bureaus invited.Supplier Directory about to rival Cvent in number of suppliersInvited limited number of suppliers using email campaigns and cold calling. Signed a handful of suppliers up to paid monthly listings. 15 bureaus have joined. Speakers number over 2,000We have a database of over 200,000 suppliers to import to the Directory. We will market to planners and capture supplier agreements as planners contact the suppliers.tel.: [email protected] [email protected] m 12. GLOBAL NETWORKGlobal Network of Speakers Bureau Partnerstel.: [email protected] [email protected] m 13. WHATS NEXTDemand has been established on a small scale in the past 5 months with planner activity in speaker searches and supplier look-ups. Critical point is to be able to scale as planners, speakers and suppliers dramatically increase in numbers.Analytics module will provide proof of planner activity to speakers, bureaus and suppliers. This is critical to establishing ProjectSpeaker as a solid marketing platform for speakers, bureaus and suppliers.Mobile and how we integrate the key functions of the platform to mobile devices is of paramount importance to planner acceptance. Essentially, planners are either at the office or at the event and require access to their info managed through ProjectSpeaker.TodayFuture Milestone:Key Proof Point:Traction: Increase supplier directory to over 200,000 suppliers Heavy ramp up of marketing to planners to increase numbers. Developing a user-friendly RFP process from both the planners and suppliers perspective is key to widespread use. Initiate email campaign to 15,000 planners Bring speaker total to 3,000 Planner acceptance is key to project.tel.: [email protected] [email protected] m 14. HURDLESCompetitors or Partners Current directories geared to serve event planners tend to com in two forms; Sites such a Mpoint, Hotelplanners.com, BizBash and Cvent which focus mainly on hotels and venues Event industry magazines who maintain a directory of their advertisers on their own sites. Our focus will be on the hundred of other service categories catering to event planners. By successfully integrating the other services, we will position ourselves as a potential acquisition target for one of the mainstream directories. Of course, to better serve our planners, we will seek to partner as an affiliate with one of the mainstream sites to cover the hotels/venues category.MarketingTechnicalAt its core, ProjectSpeaker is a BtoB acquisition play. Unlike general consumer sites which require millions of users to scale, our target market is a relatively small 80,000 (N.A. figures) but each one has very high potential value.As confident as I am in my skills and those of our CFO/COO, we truly shine from a technical perspective with our CTO, Matt Hicks.As such, our challenge is not one of blasting to huge numbers but rather focusing on properly delivering our value proposition.Critical to our decision to choose Scala was howrock-solid the platform would be regardless of how big we scaled. Scala, think next generation Java, became the obvious choice in regards to stability, security and clean code.I personally have spent a significant part of my career helping companies discover and communicate their unique selling proposition. The challenge at ProjectSpeaker is tailor-made for me and my team.This decision was made that much easier by the fact that Matt Hicks is one of the most recognized experts in Scala. In fact, hes been recently courted by both Google and TypeSafe, whos cofounder, Martin Odersky, designed Scala.Our USP:On the downside, Scala devs are harder to find but with full Java interoperability, we can access a huge market of Java developers.Find your speaker, and everything else.All the core modules have been developed, launched and tested. The two remaining pieces to the puzzle are the RFP Engine and the Analytics module. We anticipate a development time of 1.5 months for the RFP Engine and

Project speaker investor slide deck - final

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