Project Report on Current Market Share Market Potential Paints

1

Executive Summary

Objective: “To determine market potential of Acrylic exterior paints”. Durations of Project: 1/06/2007 to 31/07/2007 (2 month) Method of Data Collection:

� Primary Data collection – Questionnaire Method.

� Secondary data Collection – Yellow Page, Phone Call, Internet. Scope:

Scope of the project is to determine the market potential of exterior acrylic paints and creating awareness of Beck India’s products.

Samples: 1) Retailers 2) Painting Contractors 3) Architects Area Covered: Customer Area

Retailers

Painting Contractors

Architects

Pune City

16

47

56

Pimpri-Chinchwad

12

12

17

Total Market sale of exterior paints in pune (month): 4500 tonnes. Main competitors:

1) Asian Paints 2) ICI Paints 3) Nerolac Paints. 4) Berger Paints. 5) Shalimar Paints.

Beck India’s products are known for quality. These products are in initial phase of introduction. Customer gives good response for these products. These products should be called as future products.

www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/

2

Company Profile

ELANTAS Beck India

Formerly known as Dr. Beck & Co. India Ltd., ELANTAS Beck India was incorporated in 1956 to cater to the growing demand for wire enamels, varnishes and resins, and the company today produces the widest range of electrical insulating materials to satisfy the ever-changing needs of the most quality conscious customers in electrical insulation systems, as well as construction chemicals.

ELANTAS Beck India is a Group Company of ALTANA AG, an international Chemicals Group with sales of about EUR 985 million in the first three quarters of 2006 and approx. 13,500 employees all over the world. With a return on sales (EBT) of around 22%, ALTANA is one of the most profitable and chemicals companies in Europe.

One of its operating companies ALTANA AG provides innovative, environmentally sound solutions based on specialty products for the electrical industry, coating manufacturers, coating and plastics processors and the electronics industry. The business unit Electrical Insulation of ALTANA AG headquartered in Wesel, Germany comprises 9 companies in 6 countries.


3

Mission Statement

• To maintain its market leadership in India in electrical insulation products and its reputation for consistent quality and customer service.

• To become a leading participant in the growing market for construction chemicals.

• To support business objectives with high technical standards with respect to production processes, safety, health, environment and information technology.

• To achieve objectives through individuals and work groups who are well qualified, trained and highly motivated to take up challenges and achieve excellence in their pursuits.

Quality Policy

• We are committed to continually improve our products and services to meet our customers' requirements, and conform to applicable regulatory standards.

Quality Objectives

• Retain market leadership in Electrical Insulation business by consistently offering high quality products

• Share information on developments in the international Market with our customers to enhance their global competitiveness

• Continuously enhance customer satisfaction by improving Logistic support and technical services

• Utilise group R & D and external know-how for enhancement of product and process technology

• Improve and continuously upgrade production processes.


4

Environmental Policy

ELANTAS Beck India, manufacturer of Electrical Insulation and Construction Chemicals, is wholly committed to environmental protection at Pimpri & Ankleshwar works and Beck House at Pune.

The company seeks to achieve this commitment through environmental consciousness and setting objectives & targets based on the following practices:

• Safety in production, handling, use & disposal of its products • Prevention of environmental and health hazards • Informing the employees, users and society at large about environmental

protection and product safety • Imparting environment related training to its employees.

ELANTAS Beck India accords the same importance to Environmental Protection as it gives to Quality Systems.

Environmental Objectives

• Reduce waste • Reduce resources depletion • Establish significant presence in high value Coatings & Sealants business • Minimise environmental pollution & health hazard • Design and develop products & processes for minimal environmental impact • Minimise environmental impact of raw material sourcing • Promote environmental, health & safety awareness among the employees,

contractors, users and transporters • Conform to applicable laws and Government regulations


5

Management

Key Personnel

Name Designation Email Addresses

Manu Tandon Managing Director [email protected]

Prashant Deshpande Director - Marketing [email protected]

Sharad Shetye Director - Manufacturing

[email protected]

Rajeev Bhide Director - Finance & Corporate Affairs

[email protected]

Dr. Vinayak Bhanu Manager - R&D [email protected]

Kedar Gokhale Sales Manager [email protected]

R. S. Salunkhe Business Manager - Construction Chemicals

[email protected]

Certification

It is often believed that the success of an organization is measured by its achievements. ELANTAS Beck has crossed many milestones in its journey on the path of excellence. ELANTAS Beck is the first Indian manufacturer of insulation and resin products to receive the approbation of product certifications from the Underwriters Laboratory, USA. The company has also been awarded both the EN ISO 9001: 2000 Quality Management System Certification and EN ISO 14001 Environment Management System Certification given by the globally respected agency that's TUV of Germany.


6

Marketing Network

Marketing & Export Head Office:

Beck House, Damle Path, Pune – 411004 India

Phone: +91 (020) 30210600 Fax: +91 (020) 30210634 Email: [email protected] Email: [email protected]

Technical services:

147, Bombay-Pune Road, Pimpri, Pune - 411018 India

Phone: +91 (020) 30610600 Fax: +91 (020) 30610601 Email: [email protected]

Regional Offices

Northern Region: New Delhi

Regional Sales Manager 403, World Trade Centre, Babar Road, New Delhi - 110001 India

Phone: +91 (11) 23411664, 23412940 Fax: +91 (11) 23413408 Email: [email protected]

Eastern Region: Kolkata

Regional Sales Manager Unit 708, 7th Floor Om Tower, 32, J. L. Nehru Road Kolkata - 700079

Phone: +91 (33) 22271841 Fax: +91 (33) 22271843 Email: [email protected]


7

Western Region: Pune & Mumbai (contact head office)

Regional Sales Manager Beck House, Damle Path, Pune - 411004 India

Phone: +91 (020) 30210600 Fax: +91 (020) 30210740 Email: [email protected] (Electrical Insulation) Email: [email protected] (Construction Chemicals)

Southern Region: Bangalore

Regional Sales Manager 1176, 12th H.A.L. II stage, Bangalore - 560008 India

Phone: +91 (80) 25281649, 25283093 Fax: +91 (80) 25280831 Email: [email protected]


8

Background:

Paint -- the group of emulsions generally consisting of pigments suspended in a liquid medium for use as decorative or protective coatings -- made its earliest appearance about 30,000 years ago. Cave dwellers used crude paints to leave behind the graphic representations of their lives that even today decorate the walls of their ancient rock dwellings. The paint and coatings industry, however, had to wait for the Industrial Revolution before it became a recognized element of the American national economy. The first recorded paint mill in America was reportedly established in Boston in 1700 by Thomas Child. A century and a half later, in 1867, D.R. Averill of Ohio patented the first prepared or "ready mixed" paints in the United States.

In the mid-1880s, paint factories began springing up in population and industrial centers across the nation. Mechanization was making the manufacturing process accessible to a larger and less specialized group of entrepreneurs. The weight of prepared paint makes it expensive to transport, so a decentralized structure of small manufacturers in discrete markets dominated the industry until the mid-1900s.

That structure still continues to some extent today with the significant industry segment of small- to medium-sized paint manufacturers who serve limited regional markets.

Industry consensus standards limiting the use of lead pigments date back to the 1950s. Common house paints, contrary to some consumers' beliefs, contained little, if any, lead since then. Household paints have not included any lead since its use was banned by the Consumer Product Safety Commission in 1978.

Contemporary paints and coatings consist of countless compounds uniquely formulated to fulfill the varied requirements of hundreds of thousands of applications. "Paint" ranges from the broad group of environmentally-sound latex paints that many consumers use to decorate and protect their homes and the translucent coatings that line the interior of food containers, to the chemically-complex, multi-component finishes that automobile manufacturers apply on the assembly line.


9

Introduction to Paint: “Paint is a combination of different chemicals while spread on surface which gives uniform films, Clear or opaque which decorates and protects the surface”

Intergradient of Paint:

Pigments

Gives Paint film its color and filling properties. Undisclosed by water or solvent. Powder forms added in paints for specific color & also for specific nature.

Resin Its main part & act as a glove to paint. Binds and wets pigment giving paint its adhesion, gloss, hardness and durability.

Solvent Dissolves resin, mixes pigment and resin to form liquid past.

Additive Improves paint and paint film properties added in small quantities foe specific future. (e.g. anti fungal)

Paints

Thinner Improves and assists paint application

Body Pigment

Improves films build and abrasion workability. The main pigment are primers and undercoats

Rust Inhibitive

Used mainly in premier to improve anti corrosion properties.

Pigments

Color Pigments

Gives color and hiding power

Inorganic Pigment

Metal Oxides, Usually dull color (e.g. titanium dioxide and oxide red pigment Color

Pigments Organics Pigment

Mainly bright in color but poor in hiding (e.g. pthalocyanine blue and quinacridone red)


10

Types of paints:

1) Interior Paints.

2) Exterior Paints

Exterior Paints: Types of exterior paints: • Latex paint is durable, dries fast and easy to cleanup. As it is mildew proof it

can be applied over damp exterior as well. It has to be applied without using a thinner as it is. Do not spread too thin while applying.

• Acrylic paint is a type of latex paint. This paint is thinned with water and can

be applied on any kind of surface including primer-applied metal. This too dries rapidly

• Alkyd paint is a synthetic paint that has to be diluted with solvent. This paint is a little like oil based paints but dries quickly. Can be used over old oil based paint or alkyd based paint as it covers and hides perfectly.

• Oil paint takes a long time to dry up and it quite messy. But is extremely

durable. As it takes a long time to dry, using it for exteriors can be a problem due to insects and rain

• Primers are used to seal fresh wood and metal. Use only one coat of primer. The same applies for finish use only one coat. Primer cannot be used as finish and vice versa. Applying primer is easier than applying finish, but as the surface is fresh a lot of paint is required.

• Stains can be solvent thinned or water thinned and produce a transparent,

semitransparent or solid finish for original wood siding and trim. Some stains have preservatives and other give wood an antique finish.


11

History and Need of Acrylic Paints: In the 1940's after the 2nd world war, the paint manufacturing industry moved away from the old tried and true methods of making linseed oil paint and began heavily promoting chemical, petroleum and solvent based paints. With the awareness of the danger of petroleum products in the environment, we are entering a new period for the painting industry. A major difference in modern paints is the change in binder from the used of natural boiled linseed oil to alkyd oil which is generally derived from soybean and safflower oil. Use of synthetic resins, such as acrylics and epoxies, has become prevalent in paint manufacture in the last 30 years of so. Acrylic resin emulsions in latex paints, with water thinners, have also become common.

Objective: Primary Objective:

1) To Determine Market Potential of Exterior Paints in Pune and Pimpri – Chinchwad.

2) To analyzing the buying motive of consumer for Exterior Paints.

3) To study the awareness of Beck India’s exterior paints.

Secondary Objective: 1) To Determine Market Potential of Exterior Acrylic Paints in Pune and Pimpri – Chinchwad.

2) To give suggestion and recommendation for making a suitable and a Sound strategy in future.

3) To promote Beck India’s products.

4) To determine current market share of exterior acrylic paints.


12

Research Methodology: 1) Research Framework: In this project I had to survey the various areas in pune and pimpari-chichwad which

were given to me by the company. As I had to survey primarily to find out who would

be my potential customers, the competitors presence and the other factors that would

facilitate the company to take decision for expansion among pune and pimpari-

chichwad.

For these objectives the research methodology that I followed was:

1. Defining the objective

2. Develop the research plan

3. Collect the information

4. Analysing and interpretation of the data

5. Conclusion 2) Research Plan:

• Time Span – 1st June to 31st July • Total 8 week working. • Actual field working – To meet retailers, contractors, architects directly. • Data collection time – 6 weeks. • Analysis of the data - 1 week. • Final Preparation of project – 1 week.


13

3) Scope of the study:

Scope of the project is to determine the market potential of exterior

acrylic paints and creating awareness of Beck India’s products 4) Sources of Data Collection:

� Primary Data collection – Questionnaire Method

� Secondary data Collection – Yellow Page, Phone Call, Internet 5) Sample Size:

1) Retailers.

2) Painting Contractors.

3) Architects.

From Pune and Pimpari-Chichwad.

6) Sampling Techniques: Questionnaire Method. Questions are Open ended and Close ended.


14

Product Profile: Beck Coat EXShield – -- Protection against UV & rain water. -- Excellent weather resistance. -- Breathable coating. -- Forms a protective cover over the hairline cracks. -- Withstands extreme climatic conditions: Hot, humid and freezing cold. -- Assurance of good looks, quality finish designed for a Wide range of exterior surfaces. -- Resistance to peeling, blistering, fading, chalking. Beck Coat EXGuard – - Excellent Weather resistance. - Breathibility. - Durability. - Elastomeric film. - Excellent anchoring. - High quality exterior finish. - 300% Elongation


15

Competitors Analysis: 1) Asian Paints: a) Ace Exterior Emulsion:

Ace Exterior Emulsion is a water-based exterior wall finish suitable for dry to moderately humid climatic conditions. It offers excellent resistance to chalking, cracking and weathering in comparison to Cement Paint. Ace gives cleaner shades which do not fade and last longer. Ace offers good anti-algal performance in dry to moderately humid climatic conditions.

b) Apex: Apex Weatherproof Exterior Emulsion is a water-based 100% acrylic, exterior wall finish. A high performance, long-lasting exterior paint specially formulated to withstand extreme tropical conditions of high rainfall, humidity and heat, Apex provides excellent resistance against the growth of algae and fungi on the walls. It offers excellent protection against alkali and UV degradation too.

c) Apex Ultima: It incorporates the latest state-of-the-art technology to provide long-lasting exterior performance even in the most extreme tropical conditions of india. Its unique advanced anti algal chemistry ensures that exterior walls are provided with power-packed resistance against algae and fungi growth. It has very good dirt pick up resistance and dirt cleaning properties.


16

2) Nerolac Paints: a) Nerolac suruksha: Product Description: Nerolac Suraksha Advanced Plastic Exterior Paint is an economical water thinnable coating, specially designed for application on exterior walls in dry or moderatey humid climatic conditions. It has good Washability, Anti-Algal & Anti Fungal properties.

Performance Features & Benefits:

• Economical water thinnable coating • Better outdoor durability • Smooth and pleasing finish with Sheen • Performance much superior to cement paint • No need of curing.

Recommended Usage:

Nerolac Suraksha Advanced Plastic Exterior Paint is specially designed for application on exterior walls of houses and architectural buildings situated in dry or moderately humid climatic conditions.

b) Excel:

Product Description: Nerolac Impressions Excel Total All in One Acrylic Exterior Emulsion is high performance premium water based, long lasting exterior paint, with UPF (Ultimate Paint Formula). It is formulated to suit the extreme tropical conditions of high rainfall, humidity and heat. The product is based on 100% Acrylic resin and hence it forms a tough and flexible protective film, with an excellent bonding to the substrate, which prevents peeling off or cracking for years together. It contains special type of emulsion which gives Excellent Dirt-pickup Resistance and Excellent Sheen. 1`All In One Acrylic Exterior Emulsion contains a unique combination of surface protectants, which are released slowly over a long period of time. This actively helps not only to prevent the fungal and algae growth, but also, ensures constant surface activity against these irritants for a long period. It also offers a 7 year warranty*


17


• Excellent Dirt Pick up Resistance • Excellent resistance to fungal and algae growth • 7 year warranty* • Excellent out-door durability • Very good colour retention • Smooth & High Sheen finish • Easy to apply and maintain • Superior washability & scrub resistance • Very wide range of beautiful colours • Very good coverage thus good value for money.

Recommended Usage:

Recommended for exterior and interior of houses, architectural and commercial buildings, where high standard of surface protection is expected.

c) Everlast:

Product Description: Nerolac Everlast with pliolite is a specially designed solvent based exterior coating having superior properties with respect to protection of masonry surfaces from aggressive environmental conditions. It is formulated by using ideal combination of true pigments and special type of extenders, dispersed in a balanced combination of different grades of Styrene Acrylate Resins and plasticized with ultra violet stabilized grade of plasticizer.


• Excellent durability • Excellent adhesion to masonry surfaces • Very good alkali resistance • Unique breathable film properties • Self cleaning characterstics • Very good resistance to mould growth • Can be applied on freshly constructed masonry surfaces.

Usage: For painting of the exterior surfaces of houses, architectural buildings, bridges, etc. where masonary surface needs to be protected from adverse climatic conditions.


18

3) Berger Paints: In Decorative Paints, Berger has paints and paint systems for every application - interior, exterior, every surface, concrete, plaster, metal and wood - as well as special applications like water storage, etc. Berger acrylic brands like Luxol Silk and Rangoli for interiors, and Weathercoat for exteriors are quality leaders in technology and represent decor statements that redefined the premium category. Luxol Hi-Gloss is the national hallmark for excellence in paint enamel. In addition to these premium trendsetters, Berger offers paint users other attractive options across the price spectrum in every category - thus enabling buyers to make the choices most appropriate to their budget, always with the Berger assurance of the best quality for the price.

BERGER PAINTS is the culmination of over seven-decade process of evolution and growth that began in 1923. Its growth has been closely linked with the business and industrial development of modern India. BERGER'S performance is anchored today in a wide variety of Decorative and Industrial paints which continue to gain an increasing share of the highly competitive Indian paint market. Being an ISO 9001 company its quality products have attained instant recognition, worldwide, and continues to meet quality requirements that are demanded today even in the domestic market. The Country's third largest paint manufacturer, with its Headquarters in Calcutta, BERGER controls a distribution network comprising of 66 stock points and approximately 10,000 dealers, spread across the country.


19

4) Shalimar Paints: a) Shalimar Xtra:

Shalimar Xtra is a premium exterior finish formulated with 100% pure acrylic emulsion. Its tough & durable film effectively withstands extreme tropical conditions of high rainfall, humidity, heat & cold, ensuring extra protection for exterior masonry, brickwork, rendering & concrete. Its state-of-the-art co-polymer system is specially formulated with light-fast pigments and highly effective fungicides to keep exterior walls looking their best year after year.

Area Of Application: Exterior masonry, Brickwork, Rendering & Concrete.


20

LIST OF RETAILERS Name Address Exterior

Paints company’s

More demanded products

Distribution channels

Remarks on our products

Suggestions

Hardik Enterprises

Nilayam Theatre chowk

Asian(apex, Ace, ultima), Nerolac (suruksha), ICI (weathershield and max)

ICI weathershield and max

Direct purchase from company

Products are good.

Advertising required, Credit period required, Suggest products to painting contractors.

Aarati Enterprises

Singhad road.

Asian(apex, Ace, ultima), Nerolac (suruksha), ICI (weathershield and max)

Asian paints apex and ultima


Best products

Advertising required, Credit period required, Suggest products to painting contractors. Some discounts on bulk quantity.

Supreme electricals and hardware

Bibwewadi

Asian (apex, Ace, ultima), Nerolac (suruksha), ICI (weathershield and max), Berger paints


From wholesalers. And only asian paints direct from company.

Good products

Advertising required, Credit period required, Suggest products to painting contractors. Some discounts on bulk quantity.


21

Amit enterprises

Bibwewadi

Asian (apex, ss, ultima), Nerolac (suruksha), ICI (weathershield and max), Berger paints, Shalimar paints, some local companies like ambika paints



Not good. No suggestions

Aman enterprises

Swargate

Asian(apex, ss, ultima), Nerolac (suruksha), ICI (weathershield and max)


Direct from company as well as from wholesaler.

Good quality.

Advertising required.

Krishna paints

Market yard

Asian (apex, ss, ultima), Nerolac (suruksha), ICI (weathershield and max), Berger paints, Shalimar paints, some local companies.

Nerolac suruksha

Direct purchase from company.

Good quality.

Advertising required. And some credit period required.

Om Traders Navi peth

Only Asian paints



Good quality.

Make shade cards small. Easy to handle. Advertising required.


22

Unique paints and hardware

Erandwana

Asian, Dulux, Nerolac & Duco paints, Berger, Unilite cement paints & Decolight distemper


Depends on margin offered from company or wholesaler.

Good quality

Advertising required, Credit period required, Suggest products to painting contractors. Some discounts on bulk quantity. Make big size shade cards.

Aditya sales Paud road

Only Asian paints



Good quality

No such suggestions.

A. G. Khanbhai & sons

Budhwar peth, Bohari ali.

Asian paints , Johnson dry distemper



Good quality

No such suggestions

Rangoli paints & hardware

Erandwana

Only Asian paints and on small scale ICI weathershield & max



Good quality


Pooja Enterprises.

Narayan peth, Kelkar road.

Asian (apex, ss, ultima), Nerolac (suruksha), ICI (weathershield and max), Berger paints.

Asian paints apex and ultima & ICI weathershield and max


Good quality



23

Adarsh Enterprises

Narayan peth, Kelkar road.

Asian (apex, ss, ultima), Nerolac (suruksha), ICI (weathershield and max), Berger paints, Shalimar paints, some local companies.

Asian paints apex and ultima & ICI weathershield and max & sometimes Nerolac


Good quality

Advertising required. And some credit period required. Suggest to open own retail outlet. Suggest to make direct contact with contracters & builders.

Amar sales Paud road

Asian paints, Nerolac, berger paints, ICI, Shalimar paints, etc.



Not good. No such suggestions.

Rangtarang Sadashiv peth

All paints & painting materials

Asian paints apex and ultima & ICI weathershield and max


Good quality


Sharda painter

Near Telco road ,Bhosri Pune

Asian(apex, ultima), Nerolac (suruksha), ICI (weathershield and max)


Direct purchase from retailers.

Products are good.



24

Shiv Kailash Genral & Hardware

Nehru Road Bhosri


Asian Paints Direct purchase from retailers.

Products are good.


Geeta Hardware

Nehru Road Bhosri



Products are good.


Ruprang Traders

Shewale Road, chinchwad, Pune

Only Nerolac Nerolac , Asian paints apex and ultima,


Good quality


Kasturi Hardware & Electricals

Kasturi Market, chinchwad, pune.

Asian(apex, ultima), Nerolac (suruksha), ICI (weathershield and max),Berger


Products are good.



25

Mr.LalwaniEnterprises

Pimpri, Pune


Asian Paints Direct purchase from company

Products are good.

Advertising required. And some credit period required. Suggest to open own retail outlet. Suggest making direct contact with contracters & builders.

Dealer Trading Corporation

Delux Cinema compound, pimpri.



Products are good.

Advertising required. And some credit period required. Suggest to open own retail outlet. Suggest to make direct contact with builders.

Kataria Paints

pimpri, pune



Products are good.

Advertising required. And some credit period required. Suggest to open own retail outlet. Suggest making direct contact with contracters.

Vijay Hardware & paints

Bhosri, pune

Asian(apex, ss, ultima), Nerolac (suruksha), ICI (weathershield and max)

Asian Paints Direct purchase from Dealer

Products are good.



26

Central Hardware

Bhosri, pune



Products are good.


Ram Agencies

Bhosri , Pune



Products are good.


Bhau painter

chinchwad



Products are good.


Tushar Paint Sadasiv Peth

Asian(apex, ultima), ICI weathershield

ICI weathershield


Want to use product Sample

Advertising Suggest to open own retail outlet required

Chandan Hardware & Electrical

Nigdi Bus stand

Asian(apex, ultima),

Asian(apex, ultima),

Direct purchase from dealer

Products are good

Advertising Suggest to open own retail outlet required

Bombay Hardware & Sanitary

Nigdi Near Bus stop


Asian(apex, ultima), ICI weathershield


Products are good

Advertising required. And some credit period required. Suggest to open own retail outlet. Suggest making direct contact.


27

Analysis of visit to Retailers: Product Available in Shop –

Product Type

Manufacturers

Brand

Acrylic Paint

Asian Paint

Ace, Apex, Ultima

Acrylic Paint

Nerolac Paint

Suraksha, Excel, Everlast

Acrylic Paint

ICI

Weathershield, Wmax

Acrylic Paint

Berger

Weathercoat

Acrylic Paint

Shalimar

Xtra


28

Pack Sizes available in shop:

Company Name

Pack Sizes

Asian paints

1,4,10,20 ( in liters)

ICI Paints

1,4,10,20 ( in liters)

Nerolac paints

1,4,10,20 ( in liters)

Berger paints

1,4,10,20 ( in liters)

Shalimar paints

1,4,10,20 ( in liters)

Beck India paints

1,20 ( in kgs)


29

Average Price of Products: (20 liters) (Depend on shade & channel):

Company Name

Price (Approx.)

Asian Paints (Ace)

Rs. *2900 - 3200

(Apex)

Rs. 3200 - 3500

(Ultima)

Rs. 3700 - *4000

ICI (Weathershield)

Rs. *3300 - 3600

(Weathershield Max)

Rs. 3700 - *4100

Nerolac (Suraksha)

Rs. 2700 - 3500

Berger paints (Weathercoat)

Rs. 3500 - 3800

Shalimar paints (Xtra)

Rs. 3000 - 3500

Beckcoat Exshield

Rs. *2500 - 2600

Beckcoat Exshield

Rs. 3400 - *3500

Note- * shows (Min to Max Rrise)


30

Distribution Channel (two level):

Manufacturers

Distributors

Retailers

Customers


31

Distribution Channel (one level):

Manufacturers

Retailers

Customers


32

LIST OF CONTRACTORS

Name Address Using exterior paints

Customer view about Product

Point of Purchase

Remarks on our products

Suggestions

Mr. Sanjay patwardhan

“Rangsiddhi” Salokha appt. Near panchami hotel, Pune- Satara road, pune.

Asian paints apex & ICI weathershield & max.

Asian paints apex.

Purchase from retailers & company outlet.

Good quality.

Need proper advertising. Open some retail outlet or appoint some distributors. Take contracter meet. Want some credit period.

Mr. Somas kulkarni

“ Perfect Décor” Pentagon, near panchami hotel, pune- satara road, pune.

Asian paints apex & ICI weathershield & max. sometimes Beckcoat exshield & exguard.

ICI weathershield & max.

Purchase from retailers and from company also.

Best quality.

Need proper advertising. Open some retail outlet or appoint some distributors. Take contracter meet. Interested to become distributer of our company.


33

Mr. Ajay khaire-patil

“khaire-patil” associates, ramlila appt., pulachi wadi, deccan gymkhana, near hotel chatrapati, pune.

Asian paints apex

Asian paints apex.

Purchase from

retailers &

company outlet.

Good quality.

Need proper advertising. Open some retail outlet or appoint some distributors. Take contracter meet.

Price doesn’t matters, quality matters.

Mr.anil apte. “Akashay colours & textures” near Dshabhuja ganapati, karve road, pune.

Asian paints apex, nerolac suruksha, ICI weathershield.

ICI weathershield.

Purchase from retailers and from company outlet also. If quantity is big then at that time directly from company.

Best quality.

No such suggestions. He is the customer of our company.

Mr. Dilip joshi.

“Alankar paints” opp. Kohinur mangal karyalay, ivary towers, karvenagar, pune.

Asian paints apex, nerolac suruksha,

nerolac suruksha


Good quality.

Need proper advertising. Open some retail outlet or appoint some distributors.


34

Mr. subhash majgaonkar

“Raviraj painting works”, karve statue, nandan arcade, shop no.5, karve road, pune.


ICI weathershield

& max.

Purchase from retailers. But now wants to purchase direct from company.

Best quality.

Need proper advertising. Make direct contact with customers.

Mr. sandeep gadgil.

“Madhurang painters” shop no.2 ankita appt., hingane khurd, vikram nagar, near hingane post office, pune.

Only ICI weathershield.



Best quality.

Open some retail outlet. Take contracter meet. Need of proper advertising.

Mr. Vishnu ingale.

“Laxmi construction” singhgad road (nanded phata) pune.

Asian paints apex and some local paints.

Asian paints apex.


Good quality.

Open some retail outlet. Take contracter meet. Need of proper advertising. To contact b


35

J. B. Shigwan.

430/431, shaniwar peth, pune. Opp. Shaniwar peth police chowky.




Best quality.

Need proper advertising. Open some retail outlet or appoint some distributors. Take contracter meet. Want some credit period.

Mr. Sanjay mone

Sanjay mone & co. 128/2, swaroop nagari, opp. Maruti mandir, kothrud, pune.

Only ICI weathershield.


Purchase direct from company.

Best quality.

Open some retail outlet. Take contracter meet. Need of proper advertising. To contact big builders.

Mr. M. D. Gholap

Gholap painting co. Matrukrupa app., 2/14, Erandawana, karve road, pune.




Best quality.

Need proper advertising. Open some retail outlet or appoint some distributors.


36

Mr. T. T. Gholap

“Tulsi developers” Matrukrupa app., 2/14, Erandawana, Karve road, pune.




Best quality.


Mr. Harendra R. kankaria

“Buidwell traders” Mahadkar chambers, shop no. G- 13, 127/3A, karve road, opp. Kasat chemicals, kothrud, pune.




Best quality.


Mr. E. A. Chindhy

4, east street, Medhora blocks, camp, pune.




Best quality.



37

Mr.S.V.Ingle Near Bus stand,Bhosri,Pune

Asian paints apex & ICI weathershield & max & Nerolac Surakhsha

Asian Paints apex & Nerolac suraksha

Purchase direct from dealer

Good quality

Need proper advertising & awareness. Open some retail outlet or appoint some distributors. Take contracter meet

Mr.Jawant Wagmode

Chinchwad, Pune

Asian paints apex & ICI

weathershield & max & Nerolac

Surakhsha

Asian Paints apex & Nerolac suraksha


Good quality

Need proper advertising & awareness.

Pradeep Paranjape

103,Kalpataru 27/1B, Erandwane, Pune-411004

Asian paints apex & ICI weathershield & max & Nerolac Surakhsha

Asian paints apex & ICI weathershield


Want to Use sample of Beck Proof WAC

More Preferred Beck proof WAC, Open some retail outlet, Required seminar

Tushar Buruk 378,Shukarwar Peth, Shahu Chawk, Shivaji Road Pune

Asian paints apex & ICI weathershield & max. some cement paint



Like but want use some Sample

Need proper advertising & awareness, open some stockest

Somnath Barage

64/1A,Janaseva Vasahat, Padmavati


Asian paints apex

Purchase direct from company

Good Quality

Open some retail outlet or appoint some distributors.


38

Satish Enterprises

1164,Sadashiv Peth, Opp. Hatti Ganapati Chowk, Pune-411030

Nerolac Paint & ICI weathershield

Nerolac Paint (suraksha)



Open some retailer stock, Take contracter meet tail outlet appoint some distributors

Nareindrra (MORBI Eligance)

321/4,Munot Bhavan Shantnagar Soc, opp Union Bank of India, Timbar Market Road

Asian paints apex & ICI weathershield & max Nerolac Paint (suraksha)

Asian paints apex,Ultima & ICI weathershield & max

Purchase direct from company also from Dealer

Good Quality but want use some Sample

Open some retailer stock, Take contracter meet.

M/s Sujata Agencies

1152 Sadashiv Peth, pune 411030

Asian paints apex & ICI weathershield & max Nerolac Paint (suraksha)

Asian paints apex & ICI weathershield & max Nerolac Paint (suraksha



Take contracter meet. Open some retail outlet. Want some credit period Interested to become distributer of our company


39

S.N Panse 313/3, BIZZYLAND Sadashiv Peth, Pune-411030

Asian paints apex,Ultima & ICI weathershield & max Nerolac Paint (suraksha)

Asian paints apex,Ultima & ICI weathershield & max


Best Quality but want use some Sample

Open some retailer stock, Take contracter meet, Want some credit period, use distribution channel

Hemant Deshpande

A-10 Kumar Ashiyana Panmala, singad, Pune-41130

ICI weathershield & max Nerolac Paint (suraksha)& some cement Paint

ICI weathershield & some cement Paint

Purchase direct from company also from dealer


Open some retail outlet. Want some credit period, want more shade, change shade card pattern, also want price list.

Amar Gunjal B/4 Chandrabhaga Apts, Anandnagar Sinhgad Road,pune411051

Asian paints apex ,ICI weathershield & max Nerolac Paint (suraksha)& some cement Paint

Asian paints apex ,ICI weathershield & some cement Paint

Purchase direct from dealer & retailer, company

Like but want use some Sample, want use Beck proof WAC & biowash want waterproof paint

Open some retail outlet. Want some credit period. Want more shade; want dealers pries.


40

Deepak Patwardhan

Ulka Paints Near Mati Ganapati, Narayan Peth Pune-411030

Asian paints apex, Ultima Nerolac Paint (suraksha)

Nerolac Paint (suraksha Asian paints apex,Ultima

Purchase direct from company also from dealer

Like but want use some Sample, also demand for biowash, WAC

Want some credit period. Want more shade Take contracter meet, paste paint on shade card ask for basic colour

Vishwas Karve

108,shaniwar peth, pune-411030

Asian paints apex, ICI weathershield & max Nerolac Paint (suraksha)& some cement Paint, waterproofing

ICI weathershield & max Nerolac Paint (suraksha)& some cement Paint waterproofing



Want some credit period. Want more shade Open some retail outlet. distributer of our company

Narendra Salunke

47,shivaji Housing soc,Senapati Bapat Road Pune 411016

Asian paints apex, ICI weathershield & max Nerolac Paint (suraksha)

Asian paints apex,ultimas ICI weathershield & max

Purchase direct from company & retailer


Take contracter meet, paste paint on shade card ask for basic colour, open retail outlet, about dealer price any distrit


41

Harsh Halbe 107, Narayan Peth Mati Ganpati building pune 411030

Asian paints apex,Ultima ICI weathershield & max

Asian paints apex,Ultima ICI weathershield & max

Purchase direct from company & retailer

like product but want sample of biowash

Open some retail outlet. Want some credit period. Want more shade; want dealers price

Ajit Bhide 123/4B, ’Shirniwas’, Erandwan,

Pune-411004

Asian paints apex ultima, ICI weathershield & max, Nerolac Paint (suraksha)

Asian paints apex ultima, ICI weathershield & max

Purchase from dealer& from company

Good Quality, want some sample to use

Take contracter meet, paste paint on shade card ask for basic colour, appoint some distributor, price list.

Best Paint& Hardware store

Shop No 16 satlok, Gadital Next to Hadapar Bus stop Depot Pune-411028

ICI weathershield & max, Nerolac Paint (suraksha), cement paint

Nerolac Paint (suraksha), cement paint

Purchase direct from dealer & retailer


appoint some distributor, price list& want some discount ,open some ratail stocket


42

Mukesh Mehata

Chaitanya Krupa, Sasane Nagar, Hadapsar, Pune-28

Asian paints apex ultima, ICI weathershield & max, Nerolac Paint (suraksha), cement paint

ICI weathershield & max, Nerolac Paint (suraksha), cement paint

Purchase direct from retailer

like but interested in Biowash & beck Proof WAC

Take contracter meet, , appoint some distributor, price list want also some discount on bulk Purchase, increase the size shade card,

Jayant, Hemant

419, Narayan Peth,Laxmi Road, Pune 411030

Asian paints apex ultima, ICI weathershield & max, Nerolac Paint (suraksha),

Asian paints apex ICI weathershield & max, Nerolac Paint (surksha)


like but interested in Biowash, transparent coat

Advertising Required, , appoint some distributor, Want some credit period. Want more shade; want dealers price

Pramod Ghadge

156/1 Mangawal Peth, Barane Road, Pune 411011

ICI weathershield & max, Nerolac Paint (suraksha),

ICI weathershield & max, Nerolac Paint (suraksha)


like but want to use sample & Biowash, WAC

Appoint some distributor, Want some credit period. Want more shade; want dealers


43

Murlidhar Vaijayee

Shree Apts., Survey No 163,Aundh, Pune411007

Asian paints apex ultima, ICI weathershield & max, Nerolac Paint

Asian paints apex ultima, ICI weathershield & max,



Product should required lit, Compliant about Biowash, credit Period, Dealer Price.

Dhanyakumar Darde

F C Annex, Shirole Road Off F C Collage Main Gate Pune 411004

ICI weathershield & max, Nerolac Paint (suraksha)

ICI weathershield & max, Nerolac Paint (suraksha



No such suggestions

Jaydeep Dhamdhere

1314 sadashiv Peth Opp Bharat Natya Mandir Pune 411030

Asian paints apex ultima, ICI weathershield & max, Nerolac Paint (suraksha) Bergar Paints (Dulex) Paint

ICI weathershield & max, Nerolac Paint (suraksha) Bergar Paints (Dulex) Paint


Good Quality, want some sample to use & Biowash, WAC

Take contracter meet, , appoint some distributor, price list want also some discount on bulk Purchase, increase the size shade card

Kamdar decorator & Paint

Shakutal Apts, sadashiv Peth Behind Nilayam Theatar Pune 41030

ICI weathershield & max, Nerolac Paint (suraksha) Bergar Paints (Dulex) Paint

ICI weathershield & max, Nerolac Paint (suraksha



Take contracter meet, , appoint some distributor, price list want also some discount on bulk Purchase, increase


44

Ashok Puri Near senapati Bapat Road Pune 411016

Asian paints apex ultima, ICI weathershield & max, Nerolac Pa (suraksha) Bergar

Asian paints apex ultima, ICI weathershield & max,Nerola


want some sample to use & Biowash, WAC

Take contracter meet price list want also some discount on bulk Advertising Required

United Hardware & Paint

8/3/8/4A Ramoshi Gate Padmaji Police Chowk,Mehata Apts Bhavani peth Pune 411042

Asian paints apex ultima, ICI weathershield & max, Nerolac Paint (suraksha) Bergar (Dulex) Paint, cement paint

Asian paints apex , ICI weathers Nerolac Paint (suraksha) Bergar (Dulex) Paint, cement paint



No such suggestions

S p Enterprise 188 Shukarwar Peth Near to Badami Houd

Asian paints apex ultima, ICI weathershield & max, Nerolac Paint (suraksha)

Asian paints apex ICI weathershield & max, Nerolac Paint (suraksha)



Take contracter meet, , appoint some distributor, price list want, Advertising Required

Raju Dalavi Sasane Nagar, Hadapsar, Pune-28

Asian paints apex ultima, Bergar (Dulex) Paint, cement paint

Bergar (Dulex) Paint, cement paint



No such suggestions

Ganesh decorators

Erandawana Asian paints apex & ICI weathershield & max.




No such suggestions


45

Mr. Sunil pawar

Singhgad road

Asian paints apex

Asian paints apex


Good Quality

Take contracter meet, , appoint some distributor

Mr. Vinay apte

Paud road Asian paints apex & ICI weathershield & max.



Best quality

Take contracter meet, , appoint some distributor

Mr. Vijay kakade

Shukrawar peth




Good Quality

No such suggestions

Mr. patil Padmavati, near kalubai mandir

Asian paints apex, nerolac suraksha & cement paint.

Asian paints apex & cement paint


Good Quality

No such suggestions

Diamond Residency

Near pradhikaran , nigdi ,

Asian paints apex & ICI weathershield & max..

Asian paints apex & cement paint , Berger

Purchase direct from Dealer

Good Quality

Take contractor meet, , appoint some distributor, price list want also some discount on bulk Purchase.

Mr.Saurabh Eng. & Contractor

Chinchwad Asian paints apex, nerolac suraksha & cement paint.



Good Quality

Take contractor meet, , appoint some distributor, price list want also some discount on bulk Purchase, increase the size shade card


46

Mr.Khinswara

Dapodi Asian paints apex, nerolac suraksha & cement paint.



Good Quality


Mr.Keshav Kulkarni

Kunal Estate,Kesav nagar, chinchwad

Asian paints apex ultima, Berger (Dulex) Paint, cement paint



Good Quality


Om Enterprises

pradhikaran,Near appu ghar,Nigdi

Asian paints apex ultima, ICI weathershield & max, Nerolac Pa (suraksha) Berger



Best quality



47

Soft Touch Decorators

Ganesh nagar ,Thergaon, Chinchwad

Asian paints apex, nerolac suraksha & cement paint.



Good Quality

Take contractor meet, , appoint some distributor


48

Analysis of Visited Contractors: Products in Use –

Product Type

Manufacturers

Brand

Acrylic Paint

Asian Paint

Ace, Apex, Ultima

Acrylic Paint

Nerolac Paint


Acrylic Paint

ICI

Weathershield, Wmax

Acrylic Paint

Berger

Weathercoat

Acrylic Paint

Shalimar

Xtra


49

Distribution Channel (zero level)

Manufacturers

Contractors.


50

Indian Paint Industry: ORGANIZED SECTOR BY MARKET SHARE: # 1 Asian Paints (33%) # 2 Goodlass Nerolac (18%) # 3 Berger Paints (14%) # 4 ICI India (11%) # 5 Jenson and Nicholson (6%)

Organised sector by By market sector

0

5

10

15

20

25

30

35

Asian Paints NerolacPaints

BergerPaints

ICI Paints Jenson andNicholson Companys

Per

cen

t (%

)


51

Demand Hierarchy:

Product Type

Manufacturers

Brand

No of plants in India

Acrylic Paint

Asian Paint

Ace, Apex, Ultima

5

Acrylic Paint

Nerolac Paint


5

Acrylic Paint

ICI

Weathershield, Wmax

5

Acrylic Paint

Berger

Weathercoat

3

Acrylic Paint

Shalimar

Xtra

3

Graphical Form of demand Hierarchy:

No of plant in India

0

1

2

3

4

5

6

AsianPaints

NerolacPaints

BergerPaints

ICI Paints Jensonand

Nicholson Company

Pla

nts


52

Sale of products in Pune (Monthly):

Company Name

Sale (Approx.)

Asian Paints

1500 tonnes

ICI Paints

1000 tonnes

Nerolac Paints

700 tonnes

Berger Paints

300-400 tonnes

Cement paint & Local Companies

900-1000 tonnes

Graphical Form of Sale in Pune (Monthly):

Sale Of Paints in pune in TonnesAsian Paints

ICI Paints

Nerolac Paints

Berger Paints

Cement &local Paint


53

LIST OF ARCHITECTS

Name Adress Cont No Suggestions Pradeep Niphadker

2nd floor, AjayChamber, Above Hotel Banjara,Nigdi,Pune

9371087789 Product Quality is good And need some Advertisement regarding your Antifungal concept

Karan Developers

Gulab Seth ,Near Ashok talkies, Pimpri

9822797555 To give main focus on your product strength through advertising

Sanjeev Bhosle Spot Consultant,Near Ashok Theatre,Pimpri

9820033636 Product Quality is good And need some Advertisement regarding your Antifungal concept as well as about your elongation

Uday Kulkarni Off.No.229/230,Kohinoor Arcade,Mumbai-Pune Road,Pradhikaran,Nigdi


S.M. Kanitkar Indranil,P.No.46,Deoghar Housing Society,Chinchwad,Pune

9822043083 Product Quality is good And need some Advertisement regarding your Antifungal concept and when require they'll contact to us

Prestige group Near Chinchwad Station ,Telco Road , pune

020-27470025 Product Quality is good And need some Advertisement regarding your Antifungal concept.

Babu Mhetre Renuka Construction 8,Deepalaxmi Building,Near Morya Hospital,Link Road Chinchwad, Pune

020-27452400 Product Quality is good And need some Advertisement regarding your Antifungal concept


54

H.P.Associates Ashirwad Complex,Power House Chowk,Talera Hospital Road, Chinchwad,Pune


Rajas Architects

Off.No.R-2,Kakade Park,Chinchwad,Pune

020-27610429 Product Quality is good And need some Advertisement regarding your Antifungal concept

M/s Geeta developers

Pooja Apartment,Shop No.5,Tanaji Nagar Chinchwad,Pune

020-30623510/11 Product Quality is good And need some Advertisement regarding your Antifungal concept

Dhananjay Mane

Creative Shelters , 7A, B Wing, !st Floor, Premeir Plaza, Mumbai -Pune Highway, Chinchwad, Pune


Mr.Subhodh Sagar Complex, Behind Patni Computers,Kasarwadi.Nashik Phata,Pune


Mr.Kailash P.B.Constructions,Bhoir Estate,Dange Chowk,Thergaon,Chinchwad, Pune


Vastu Rekha Architect

Chinchwad Gaon,Opp.P.C.M.C,auditorium,Ramkrishna More, Gokhle Plaza,First floor off.104,Pune

9371006651 Antifungal concept is very benificial for industrial point of view

Satputes Architects

Near Akurdi Station ,Pune 9822664356 Product Quality is good And need some Advertisement .

Venketeswar Construction

Dange Chowk,Thergaon,Chinchwad ,Pune

9822087383 Product Quality is good And need some Advertisement.


55

Kan's Design Zone

Thergaon,Chinchwad Gaon,Pune 9850808472 Required more advertising. Suggest to take Architects , Builders meet

Laxman Thite Architect

18, Sita park, opp. S.T. stand Exit gate, shivajinagar, pune-5.

020-25536109/25536714

Products have good quality. It requires more advertising. It should be good competitor to cement paints as well as other acrylic paints.

Sanjeev-Meeta Joshi

4,mangalam chambers, paud road, pune-411038.

020-25442648, 9822030896

It should be good competitor to cement paints as well as other acrylic paints. Want to see some Practical applications. Suggest to take Architects & Painting contracters meet.

S.S.Kulkarni associates

E-4, Patil Regency, Erandawana, pune-411004. [email protected]

020-25468923, 9822604794

Shown good interest in our product. He mostly suggest Cement paints to builders but they will definitely think on our product. Want to see some practical applications.

V.V.Architects private ltd.

26,Amar society, Erandawana, Gulmohar path,off law college road,pune-411004

020-25433879/25431293


K.B.Mahindrakar&associates

"saj chambers", 562/5/4, Shivajinagar, near congress bhavan, pune-411005.

020-25534254, 9822408351, 9822442499.

Required more advertising. Suggest to take Architects meet. Want to see some practical applications.


56

Keshav N. Desai

759/118-a, Deccan gymkhana, prabhat road, lane no.2, pune-411004.

020-25672456

If there is some requirement then he will call us. No such specific suggestions.

Associated Designers

"Bilwa Nidhi", 4th floor,1394, shukrawar peth opp.nava vishnu mandir, bajirao road, pune-2.

9422007500

Shown good interest in our product. He mostly suggest Cement paints to builders but they will definitely think on our product. Want to see some practical applications.

Studio United

59, Alankar society, opp. Shailesh hall, Karvenagar, pune-411052.

020-25458988/25456066


Vikas Bhandari

Gokul nagar, F.C. Road, 1184, Shivajinagar, pune-411005.

020-25535656

Want to see some practical applications. Cost is cheaper than other products. It is been beneficial for the company. Required more advertising. Suggest to take Architects meet.

M.H.Dalal Architects

Dalal House, kondhawa khurd, pune-411048. [email protected], www.mhdadal.com

020-26930500/26930700

Shown good interest in our product. He wants our samples for practical applications. He have some requirement.

3d Architects and Designers

34/12, Shrinivas Villa, near C.D.S.S. Erandawana, pune-411004.

020-25466166



57

Arati Pitre & Associates

1204/15, "Vithal Nivas" Ghole Road, Shivajinagar, pune-411004.

020-25532092

IF there is some requirement then she will call us. Suggest to take contracters meet as early as possible. It is very large market & with advertising company can capture good market share.

Umesh Desai Architects

#25/26, A-Wing, 3rd floor, Gurudatta Sahwas, Mehunpura, 470, Shaniwar peth, pune-411030

020-24455561, 9890488548

Want to see some practical applications. Required more advertising. Suggest to take Architects meet.

Kumar Limaye & Associates

1229, Subhashnagar, lane no.4 A, shukrawar peth, pune-411002.

020-25513380, 25512807, 9823053099

Product have good quality. It requires more advertising. It should be good competitor to cement paints as well as other acrylic paints.

Modern Architects Pvt.ltd.

585, (new) shaniwar peth, pune 411030.

020-24450188

If there is some requirment then she will definitely call us. Shown good interest in our product. She will definitely pramote our product to Painting contractors & builders.

Peshave & Associates

10/3, Shantai vihar commercial complex, opp. Tilak ayurved college hostel, rasta peth, pune-411011. [email protected]

020-26137731


Deepak S. Vaidya & Associates.

863, Sadashiv peth, near gyan prabodhini, snehavardhan prakashan building.

020-24476852



58

J.P.Deshpande

Near prayag hospital, apte road, deccan gymkhana, success chamber.

020-25531141

Want to see some practical applications.Product should be cost effective in comparison with cement paints.

Nachiket & Jayod Patwardhan

Prabhat road, second turn left side, third lane, kumud building, uttam thorat colony.

020-25430457


B.K.Goagte

1446, shukrawar peth, jai gandhi chambers, bajirao road, Near janata sahakari bank

020-24458670

Shown good interest in our products. He wants samples of our products. Want to see some practical applications.

Bureau of Designers

Mauli app., plot no. 74, tulshibagwale colony, parvati, pune - 9. sarang society, sahakarnagar.

020-24225804

Awareness of products is required. Want to see some practical applications. Suggest to take contracters meet.

De Tel Architects

25/26 'A' wing gurudatta sahwas society, Mehunpura, shaniwar peth, pune.

020-24455561

Want to see some practical applications. Required more advertising. Suggest to take Architects meet.

Arun Sangvikar

95/A Rupanand app., shahaji sujan park, lullanagar kondhawa.

020-25534785



59

Arvind G. Shah

Aswini Heights' pune vidyarthi gruha road, Tilak road, pune.

020-24472721


Ravindra Banchhod

Indraprastha near symbiosis, S.B.Road, pune.

020-25678784

Shown good interest in our products.He also shown interest in our waterprofings.

Sumant Muganekar

Karve Road, pune.

9890939625

Shown interest in our PU Coating products.Wants samples of our products.

The Design Cell

320, Patil plaza, 493 parvati, pune - 9.

020-24464395


Vastuyojak Associates

742, Sadashiv peth, near nagnath par, pune.

020-24475348


Mr. Anand Uplekar

1, Teej apts., Senapati Bapat Road, Opp. State Bank Of India, Pune - 411016

9823078681

Product should be more awared with some adversting.required more shead.Suggest to take Architects & Painting contracters meet.

Mr Ajay Sardesai

S NO 37/2 Shop No 6 Mahadev Chambers, Erandwane,Ppud Phata Near Abinav School Pune 411038

9822013038

Product should be good, but required more techinal data for their tender.Suggest to take Architects meet.

Mr Mohan Kelkar

Flat No 5 Buld No2 Pratik Nagar Society Poud road Kothrud Pune 4111038

25433574

He using Beck Product rather than exterior paint.he will call us when he required paint


60

Mr Girish Doshi

Manikanchan, Shirol Road,Pune 411004

9371007392

Product should be more awared with some adversting. Suggest to take Architects meet.

Mr Vinod Khanzode

1Sunbeam Apts. Gulmohar path,Amar Society, Erandwana,Pune 4

2544399

No suggestions

Mr C V Shah

A-3 Shirole Park,Vetal Chowk Senapati Bapat Road Pune 411016

9422302715


Mrs Medha Wagh

4 Dattprasad, 1206,B/7.Off J M Road Shivajinagar,Pune 411004

9890191403


Mr Vijay Khandekar

124/6B Shrikarro path,Erandwana, Pune- 4

2561087


Mr D O Nikam

Flat No.201,Shelake Bldg, Deccan Gymkhana Pune- 411004

9822008198

He was concentrated on total application cost.

Mr Dilip G Kale

1443, Sadashiv peth,Near Khajina Vihir Pune 411030

24478869

No suggestions

Mr Manoj Agarwal

8 Veena Apts,776 Bhawani Peth Pune- 411042

9823044860

Shown interest in our PU Coating products.Wants samples of our products


61

Mr C R Kulkarni

1528 sadashiv Peth Satvik Thali Buld Pune - 411030

9819091166

Shown good interest in our products.He also shown interest in our waterprofing products

Mr D S Ranade

105/2 Rama Madhav Apts Narayan Peth , behind Mati Ganapati Pune 41030

24490286


Mr Makarand Khare

14, Patil Arcade Off Karve Road Erandwana,Pune-411004

9823116349

Product should be good, but required more techinal data for their tender.Suggest to take Architects meet

Mr Sachin Solanki

Moti Height 2nd Floor 722,Budhwar Peth Near Jijamata Baug, Pune- 411002

9822443323

he very price concious, want some technical information on industrial flooring.

Panit Joshi Associ

216 Narayan Peth Akshay Chamber N C Kelkar road Pune

24450899


Miss Medha Devar

Moti Height 2nd Floor 722,Budhwar Peth Near Jijamata Baug, Pune- 411002

9822625564

Product should be more awared with some adversting.required more shead.Suggest to take Architects & Painting contracters meet.


62

Mr Rajiv Khanse

Opp jungli Maharaj Road pruthvi Apts 1st Floor

25536178

No suggestions

Mr Ram Pradakar

Flat No 7 1614 Samrpita Apts Gopal Gyan Samaj Road Sadashiv peth Pune 411030

4331565

he is more instructed in industrial floorings.Suggest to take Architects & Painting contracters meet.

Mr Raj Jape

12, New Era Heights, Lane No 20, Dahanukar Colony, Kothrud, Pune- 411029

25445015

Product should be more awared with some adversting. Suggest to take Architects meet.he will call us when he required paint

Mr Ramesh Tepan

117/118, Poornima Towar, Shankar sheth Road Pune 411037

24443689

No suggestions

Mr Rvi Gadre

Rutu 23 andar Society Off Pune- Satara Road Near Padmavati Temple pune 411009

24223402

No suggestions

Mr P Deshmukh

1/62B Padmdarshan Society Pune- satara Road,Near walvekar lawn

24931288

He knows Beck product, he will call us when he required paints.required more techinal data for their tender.Suggest to take Architects meet

Mr S G Belsare

Flat No 9, Bramaha Darshan Society, Near Hotel Safari, Shivaji Nagar Pune 411005

9890954301


Mr sharad Salunkhe

3, Neelkanth,1st floor Off J M Road, Near Hotel Swan Inn 1297, shaivaji Nagar Pune 411005

9822403672

he very price concious, want some technical information on industrial flooring


63

Mr Raju Ghadge

Prasad ' Shivaji Colony Poud Phata Near Fly over Bridge Pune 411038

25444456


Parag Architest

49/33 A Gulmohar Pah Erandwana Pune

9822400099

He knows Beck product, he will call us when he required paints.required more techinal data for their tender.

Miss Priya Gokhale

1195/8 ghole Road Near ICICI bank pune

9850091334

No suggestions

Neogen consultant

E/2 Sakhai Plaza Shivaji Putala opp Belake Nagar Kothrud

982240099

He was concentrated on total application cost.


64

Analysis of Visited Architects: Suggested Products:

Product Type

Manufacturers

Brand

Acrylic Paint

Asian Paint

Ace, Apex, Ultima

Acrylic Paint

Nerolac Paint


Acrylic Paint

ICI

Weathershield, Wmax

Acrylic Paint

Berger

Weathercoat

Acrylic Paint

Shalimar

Xtra


65

Findings:

Comparison Chart (Technical): Company Feature

Asian

ICI

Nerolac

Berger

Shalimar

Beck India

UV Resistant

Yes

Yes

Yes

Yes

Yes

Yes

Antifungal (Biowash)

No

No

No

No

No

Yes

Elongation

-----

-----

-----

-----

-----

300%

Washability

Yes

Yes

Yes

Yes

Yes

Yes

Hide Hairline cracks

No

No

No

No

No

Yes

Coverage (20 lit. in sq.ft.)

1200- 1400

1200- 1400

1100– 1300

1100– 1300

1100– 1300

1200 – 1400

Declared Life Expectance

7 years

7 years

4 years

5 years

5 years

5 years

Price Range (Rs.)

2900-4000

3300-4100

2700-3500

3500-3800

3000-3500

2500-3500

Conclusions:

1. Our Product have good Antifungal (Biowash) Property.

2. Product gives 300% Elongation throughout decleared life expectancy.

3. Product have Low Density which can Eaisly Hide Hairline Cracks.

4. Total apply-supply cost of products goes Rs. 7 to 8 per sq. ft.

5. Cost is more Economical than other company’s product.


66

Suggestions from Retailers:

� Product should be in liters.

� Attractive Price � Discount on bulk purchase. � Product awareness. � Take retailers meet. � Suggest product to contractors. � Appoint distributors & Stockiest.

Suggestions from Contractors:

• Product should be in liters.

• Credit period.

• Discount on bulk purchase.

• Advertisement.

• Packing size of products.

• “Deposit colour” on shade cards.

• Suggest product to architects & builders.

• Appoint distributors & retailers.

• Take Contractors & retailers meet.

• Sample requirement.


67

Suggestions from Architects:

• Product should be more awared. • Want to see some practical applications. • Product should be easily available. • Product should be in liters. • Product pack sizes should be more convenient.

• Need more advertising.

• Take Architects meet.


68

Recommendations:

• Take contractors & Architects meet.

• Appoint distributors.

• Advertisement & Awareness required.

• “Deposit colour” on shade cards.

• Different Packing size of products.

• Dealers & contractor Price list is required.


69

Conclusion:

• Products have good quality.

• It requires some attractive prices.

• It requires more awareness & advertising.

• It requires proper distribution channel.


70

Limitations:

1) Product is not awared.

2) No proper distribution channel for the products.

3) Shade cards are not attractive.

4) Credit period is not allowed

5) Promotional schemes are very less.

6) Product pack sizes are not convenient.


71

Bibliography: During the completion of the project I have taken the references from various sources. They are mentioned below-

� Yellow pages of Indiacom.

� Marketing management by Dr. Rajan Saxena, Philip Kotler.

� Annual report of the company.

� Marketing Research by G. C. Beri.

Web sites referred www.beckindia.com www.asianpaints.com www.nerolacpaints.com www.shalimarpaints.com www.bergerpaints.com www.icipaints.com www.google.com


72

Annexure: Questionnaire for Retailers: Personal information: Name: Address: Contact no.:

I. Do you have Exterior paints? Ans. 1) Yes 2) No

II. Do you have Exterior Acrylic paints? Ans. 1) Yes 2) No

III. How many brands of Exterior acrylic paints available in your shops?

Ans.

IV. Which company’s Exterior paints have more demand in the market? Ans.

V. What are the prices of different Exterior acrylic paints? Ans.

VI. Which seasons have more demand of Exterior acrylic paints?

Ans. 1) Summer 2) Rainy 3) Winter

VII. Which distribution channel are you using? Ans. 1) Two level 2) One level 3) Zero level

VIII. How much your sales of exterior acrylic paints in a month? (tonnes) Ans.

IX. How many shades of different Exterior acrylic paints are available in your shops?

Ans.


73

X. What is the mode of payments of other companies?

Ans. 1) Cash payment 2) Check payment

XI. How much credit period they are offering? Ans. 1) 10 days 2) 15 days 3) 21 days 4) 30 days

XII. What are the pack sizes available of other companies products? Ans.

XIII. Give some suggestions about our products? Ans.


74

Questionnaire for Painting Contractors: Personal information: Name: Address: Contact no.:

1) Are you using Exterior acrylic paints?

Ans. 1) Yes 2) No

2) Which Exterior acrylic paints you are mostly using?

Ans.

3) Which Exterior acrylic paints more demanded from customers? Ans.

4) Are you suggesting some products to the customers? Ans.

5) Which is your point of purchase for the products? Ans. 1) Direct from company. 2) Direct from wholesaler. 3) From retailer.

6) Which seasons have more demand of Exterior acrylic paints?

Ans. 1) Summer 2) Rainy 3) Winter

7) How much you consume Exterior acrylic paints in a month? (tonnes) Ans.

8) How much credit period you required?

Ans. 1) 10 days 2) 15 days 3) 21 days 4) 30 days

9) Give some suggestions about our products? Ans.


75

Questionnaire for Architects: Personal information: Name: Address: Contact no.:

1. Which Exterior acrylic paints are you suggesting to the customers? Ans.

2. Which Exterior acrylic paints more demanded from customers? Ans.

3. Which seasons have more demand of Exterior acrylic paints?

Ans. 1) Summer 2) Rainy 3) Winter 4. Give some suggestions about our products? Ans.


Pawan

FYP

Project Report on Current Market Share Market Potential Paints

Documents

Transcript of Project Report on Current Market Share Market Potential Paints