Project Report (Madhur Shah)

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    ANNEXURE - 1

    STEEL PROCESSING CENTRE FUTURE OF PROCESSED STEEL

    PROJECT REPORT

    Submitted in partial fulfillment of the requirements for the award of the

    INTERNATIONAL MBA IN LEADERSHIP AND ENTERPRUNERSHIP

    By

    MADHUR SHAH

    UBI/MBA/I/JUL11/6592

    Under the guidance of

    Ms. Manjushri Shah (B.E. Electronics, MBA) Sr. Manager Secure Metering Ltd

    JARO EDUCATION

    MUMBAI

    April 2012

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    ANNEXURE -2

    DECLARATION

    I,Mr. Madhur Dhondilal Shah hereby declare that this project report titled STEEL PROCESSING

    CENTRE FUTURE OF PROCESSED STEEL submitted in partial fulfillment of the requirement

    for the in Specialization name is my original work and it

    has not formed the basis for the award of any other degree.

    (Signature of the Student)

    Madhur Shah

    Place: Mumbai

    Date: 16th

    April 2012

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    ACKNOWLEDGMENT

    I sincerely take this opportunity to thank every one involved in completing my

    project report STEEL PROCESSING CENTRE FUTURE OF PROCESSED

    STEEL. Content of this project report is combined analysis of both theoretical

    and practical data. Theoretical data is backed by news and reports published in

    weekly / quarterly steel magazines and bulletins. Practical data is gathered from

    my own experience of about 8 to 9 years while working in this Industry. I thank all

    those institutions / organizations who shared valuable information during these 8

    to 9 years that made this project report complete in actual sense.

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    TABLE OF CONTENTS

    Sr. No Particulars

    1 Steel Industry - Overview

    2 Steel Processing India (Preface)

    3 Business Outline Steel Processing Centre

    4 Salient features Steel Processing Centre

    5 Factors In Establishing Steel Processing Centre

    6 Activities at Steel Processing Centre

    7 Pictorial re-presentation - Slitting process (a) & Shearing process (b)

    8 Automotive Steel Processing Centre Entrepreneurs point of view

    9 Specimen Project feasibility Costing

    10 SWOT Analysis

    11 Conclusion

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    (1) STEEL INDUSTRY OVERVIEW

    Indias finished steel demand is expected to grow to some 113.3m tones in fiscal

    2016-17 a jump of more than 60% from about 70m t for the year ending March

    2011. Over the next five years domestic demand would be driven chiefly by

    planned massive investments in infrastructure, rising urbanization, growth in

    manufacturing and various government initiatives to drive steel usage in rural

    areas. The Indian steel industry is currently experiencing a slowdown and faces

    grim and gloomy prospects for short-term steel demand. An expected

    slowdown in the Indian economy would be further aggravated by the uncertain

    global economic environment. Nevertheless, Indias growth is largely driven by

    domestic demand rather than being export-led. One of the significant drivers for

    increased steel consumption would be Indias plans to invest the equivalent of $1

    trillion during 2012-17 in infrastructure. This alone is expected to generate

    incremental steel demand of some 40m tones/year. Per capita steel consumption

    in India was 51.7 kg in 2010 compared to the world average of 202.7 kg. Indias

    rising middle-class population would generate additional demand for

    automobiles, white goods and other steel-containing goods. Higher urbanization

    would also drive steel usage as per capita steel consumption is only about 10kg

    in rural areas.

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    TOP STEEL PRODUCING COUNTRIES

    Unit:- Million TonsCountry 2010 2011 % Change

    China 638.7 695.5 +8.9

    Japan 109.6 107.6 -1.8

    USA 80.50 86.2 +7.1

    India 68.3 72.2 +5.7

    Russia 66.9 68.7 +2.7

    S. Korea 58.9 68.5 +16.2

    Germany 43.8 44.3 +1.0

    Ukraine 33.4 35.3 +5.7

    Brazil 32.9 35.2 +6.8

    Turkey 29.1 34.1 +17.0

    Source:- Steel Business Briefings Edition 24h Jan 2012

    India steel demand forecast until 2016-17 (Unit:- Million Tones)

    Domestic Demand Imports Exports

    2011-2012 66.50 3.50 7.00 3.30

    2012-2013 73.30 4.00 6.00 4.00

    2013-2014 80.80 4.25 5.50 5.00

    2014-2015 89.10 4.50 5.50 6.00

    2015-2016 98.30 4.75 5.00 7.00

    2016-2017 108.30 5.00 5.00 7.00

    Source:- Planning commission report in context of Indias twelfth five-year plan for April 2012-March 2017.

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    India has acquired central Position on Global Steel Map with

    Giant Steel Mills

    Acquisition of global scale capacities

    Continuous modernization & up gradation of Old Plants

    Improving Energy Efficiency

    Backward Integration into Global raw Material sources

    Curd Steel Production in India registered a year-on-year growth of 6.4% in

    2010 and will grow at a CAGR of around 10% during 2010-2013.

    (Source:- Indian Steel Industry Outlook 2012)

    Led by stronger demand for Automobile and Engineering services, pipe

    Industry, power, infrastructure, construction Industry, the domestic steel

    demand in India remains robust.

    (Source:- Moodys sectoral analysis on Asias steel sector)

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    (2) STEEL PROCESSING CENTER INDIA (PREFACE)

    Steel Processing activity was highly fragmented and unorganized before 1993.

    In 1993, Mahindra & Mahindra in partnership with Mitsubishi Corporation (Japan)

    and Nisho Iwai Corporation (Japan) set up first organized steel processing centre

    in Maharashtra.

    With advent of globalization and entry of global players in business segments like

    Automobile, White Goods etc in Indian market, there felt a need of stringent

    quality requirements, tight delivery commitments and expectation of professional

    service thus making steel processing business more organized. Late 90s and

    early 20s witnessed entry of renowned professional players from Far east,

    Europe etc investing in organized steel processing centers in India looking at the

    growth potential in Indian Industry.

    At present, organized steel services centers play a vital role as an ancillary

    industry to many business clusters like Automobile, electrical, electronics etc

    spread across prominent states like Maharashtra, Gujarat, Karnataka,

    Tamilnadu, National Capital region (Delhi NCR) among others..

    At the moment, Approximately 300,000 firms buy large portion of their metal

    requirements from steel processing centers. It is estimated that in future, Steel

    Service Centers will process around 25-30% of Indian steel output as demand

    grows for smaller batch and shorter lead time.

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    (3) BUSINESS OUTLINE STEEL PROCESSING CENTER

    STEEL MILL OEM / TRADERS

    STOCK YARD

    STEEL PROCESSING CENTER

    RETAIL OUTLET STATION

    CUSTOMER

    TRADERS

    VALUE

    ADDITION

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    (4) SALIENT FEATURES - STEEL PROCESSING CENTRE

    SUPPLY CHAIN

    Steel processing center fill in the service gap between steel producers and

    final consumers by providing supply chain management.

    VALUE ADDITION

    Steel Processing Center is VALUE adding intermediary and the link

    between global steel producers and final end user

    STOCK AND INVENTORY

    Steel processing centre maintain stock and inventory for end users with Just

    In Time (JIT) Delivery thus enabling end users to focus on core business

    activities

    SHORT LEAD TIME

    Ability of Steel processing center to provide steel products with shorter lead

    time as compared to Steel Mills rolling schedule is added advantage to End

    Users as it saves time and cost.

    WIDE PRODUCT RANGE

    Ability of steel processing center to cater various business verticals with

    diverse product portfolio from Branded steel Mills helps to ensure right

    product at right place and at right time.

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    LOGISTICS ADVANTAGE

    Proximity to customers enables steel processing center to reduce cost on

    transportation.

    TAILOR MADE PRODUCTS

    With improved infrastructure and modern technology, steel processing center

    play an active role in supplying tailor made products as per customers design

    & requirement, as steel mills prefer to supply in big orders as per their

    standard specifications and size mix.

    QUALITY CERTIFICATION

    Organized steel processing center with ISO certification is very critical in

    determining the process & delivery of material to End users. Quality

    Certification ensures optimum product quality and customer satisfaction.

    PAYMENT AND CREDIT TERMS

    Steel processing center can extend relaxed payment and credit terms in local

    currency to end clients thereby reducing foreign exchange risk incurred by

    end users while dealing directly with global steel mills in foreign currency.

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    (5) FACTORS IN ESTABLISHING STEEL PROCESSING

    CENTRE

    QUALITY CERTIFICATION: - Is one of the most important criteria for

    a successful steel processing center. Quality management system is

    designed to help organizations ensure they meet the needs of

    customers and other stakeholders

    COMMERCIAL & CREDIT TERMS: - Customers and end users prefer

    sourcing processed steel from steel processing centre instead of Steel

    Mill directly due to better credit facility and foreign exchange risk.

    DELIVERY:- Prompt & Just In Time delivery enables steel processing

    center to offload work pressure of End Client by controlling their

    inventory and keeping overhead cost under control.

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    LEAD TIME - ORDER PROCESSING:- Ability to process orders in

    minimum time make steel processing centre first choice of OEM

    companies as preferred trade partners for sourcing raw materials.

    LOCATION:- Is the most important factor in establishing steel

    processing centers. The location should be ideal considering proximity

    to end users facility and well connected with Sea ports & industrial

    clusters etc...

    INFRATRUCTURE & ANIMITIES:- Modern Infrastructure is essential

    for establishing a potential steel service center. The establishment

    should be well connected with good roads, highways etc.

    Uninterrupted electricity supply (If possible should have dedicated Kv

    lines from State Electricity Boards), Ample of drinking & industrial

    water. Employee quarters (If required), canteen, fist aid medical

    services (As it is under industrial category), Social activities for

    employees (indoor & outdoor) among others.

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    (6) ACTIVITIES AT STEEL PROCESSING CENTRE

    SLITTING: - Is a mechanical process of dividing wide steel mother

    coils into customized steel narrow strips with modern equipments.

    CUT TO LENGTH: - Process that allows Steel coils to cut steel

    sheet into the required length.

    SHEARING: - Is a cutting processes in which a piece of sheet

    metal is separated by applying a great enough force to cause the

    material to fail. The most common cutting processes are performed

    by applying a shearing force, and are therefore sometimes referred

    to as shearing processes.

    PICKLING & OILING:- Metal surface treatment used to remove

    impurities, such as stains, inorganic contaminants, rust or scale

    from ferrous metals, copper, and aluminum alloys.

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    ROLL FORMING: - is a continuous bending operation in which a

    long strip of sheet metal (typically coiled steel) is passed through

    sets of rolls mounted on consecutive stands, each set performing

    only an incremental part of the bend, until the desired cross-section

    profile is obtained. Roll forming is ideal for producing constant-

    profile parts with long lengths and in large quantities.

    PLATE BURNING: - Include oxy-fuel & plasma burning, straight

    line burning, track burning, custom burning & beveling.

    Burning is performed using computerized & networked tables,

    AutoCAD & Sigma Nest auto-nesting programs. Multitorch

    plasma & oxyfuel cutting machines with straight plasma

    heads, high definition pneumatic punch marker, &

    programmable rotating plasma bevel heads

    BENDING:- Is a process that produces a V-shape, U-shape, or

    channel shape along a straight axis in ductile materials, most

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    commonly sheet metal.[1] Commonly used equipment include box

    and pan brakes, brake presses, and other specialized machine

    presses.

    BLANKING:- The process of cutting metal coils in the shape

    required by customers. The advantage of this process is to allow for

    greater finished product savings.

    PUNCHING: - Is a metal fabricating process that removes a scrap

    slug from the metal workpiece each time a punch enters the

    punching die. This process leaves a hole in the metal workpiece.

    Characteristics of the punching process include:

    o Ability to produce economical holes in both strip and sheet

    metal during medium or high production processes

    o Ability to produce holes of varying shapes - quickly.

    Note:- Pictorial representation of commonly followed Slitting and Shearing

    process up to CUT to Length is outlined below. The process for other

    functions as above is product specific & case to case basis.

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    (7a) SLITTING PROCESS

    UNCOILER

    SLITTER KNIFE

    SEPERATOR

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    Continued..

    SLIT NARROW PACKED

    RECOILER

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    (7b) SHEARING PROCESS

    UNCOILER

    LEVELLER

    SHEARING

    GUILLOTHINE

    SHEARING

    CUT TO SIZE

    SHEETS

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    (8) AUTOMOTIVE STEEL PROCESING CENTER

    (ENTREPRENEURS POINT OF VIEW)

    India is emerging as automobile hub for International market after China.

    Automakers in India import nearly 75% of high-grade automotive steel for

    outer panels of cars and other vehicles. Taking this opportunity, Major

    automotive steel manufacturers in Far East have forayed in Indian market to

    support Indian automobile industry to tap the growing automobile demand.

    Major collaborations / joint ventures to acquire a production base for auto

    steel by global steel producers is as below

    Nippon Steel, Japan with Tata Steel

    JFE Steel, Japan with JSW Steel

    Sumitomo Steel, Japan with Bhushan Steel

    Arcelor Mittal, Luxembourg with Uttam Steel (For re-rolling)

    Biggest ever planned FDI investment in India by Posco Steel Korea.

    In a small car, the cost competition is a big factor. Sourcing steel from

    domestic steelmakers is cost effective. Moreover, unlike in the Western world,

    new steelmaking capacities are being added in India," a sector analyst points

    out. However, at 2 to 3 million tonnes (mt), auto steel is likely to remain a

    niche segment in quality and quantity, accounting for only a slice of the 50-60

    mt planned capacity additions in steel sector by 2014-15

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    INDIAN AUTOMOTIVE INDUSTRY PROJECTIONS.

    15.65 %CAGR

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    AUTOMOBILE CLUSTERS IN INDIA

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    (9) SPECIMEN PROJECT FEASIBILITY COSTING

    PLANT ECONIMIES

    Operations:- Processing of flat steel products (Ex. Plates, Coils etc)

    Rated Plant Capacity:- 0.70 MT / Day (210 Tons / Anum)

    Number of Working Days:- 25 Days / Month (300 Days / Anum)

    No. of Shifts:- 1 per day

    Working Hours:- 8 Hours / Shift

    LAND AND BUILDING

    Particulars Costing

    Factory Area (400 Sq. Meter @ Rs. 250 / Sq. Meter)Rs.1,00, 000 /-

    Working Shed (150 Sq. Meter @ Rs. 900 / Sq. MeterRs.1,35,000 /-

    Godown for raw material and finished products

    (60 Sq. Meter @ Rs. 900 / Sq. Meter)Rs.54,000 /-

    Administrative Block (20 Sq. Meter @ Rs. 1000 / Sq. Meter)Rs.20,000/-

    Boundary Wall Etc..Rs.10,000/-

    Total Rs.3,19,000/-

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    PLANT AND MACHINERY

    Particulars Costing

    Sheet Metal Slitting Machine (1 Nos) Rs.50,000 /-

    Sheet Metal Shearing Machine (1 Nos) Rs.50,000 /-

    Spare Dies Rs.5,000 /-

    Work Bench, Hand Tools, Spanner, Screw Driver,

    Weighing Machine etcRs.5,000/-

    Total Rs.1,10,000/-

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    OTHER FIXED ASSETS

    Particulars Costing

    Office equipment, furniture, other equipments accessories Rs.20,000/-

    Instillation cost of water, electricity, fuel etc Rs.20,000/-

    Total Rs.40,000/-

    FIXED CAPITAL

    Particulars Costing

    Land And Building Rs.3,19,000/-

    Plant And Machinery Rs.1,10,000/-

    Other Fixed Assets Rs.40,000/-

    Total Rs.4,69,000/-

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    WORKING CAPITAL REQUIREMENT PER MONTH

    Raw Materials Costing

    Flat Steel (Plates, Coils etc.) 18.50 MT @34000 / MT Rs.6,29,000/-

    Lubricants and other Consumable Items Rs.500/-

    Total Rs.6,29,500/-

    SALARY AND WAGES PER MONTH

    Particulars Staff Salary

    Foreman 1 Nos. Rs.1,400 /-

    Skilled Labor 4 Nos. Rs.4, 400/-

    Semi Skilled Labor 2 Nos. Rs.2,000/-

    Watchman / Peon 1 Nos. Rs.900 /-

    Total Rs.8,700/-

    Plus Perks @20% / Anum Rs.1,740 /-

    Total Rs.10, 440/-

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    UTILITIES AND OVERHEADS

    Particulars Costing

    Power Consumption of 1000 Kwatt hrs @ Rs. 1.10 per

    Kwatt hr.Rs.1,100/-

    Water Consumption of 200 KLs @ Rs. 1.00 / KL Rs.2,00/-

    Postage, Stationery & Telephone Rs.500/-

    Miscellaneous Rs.500/-

    Total Rs.2,300/-

    TOTAL WORKING CAPITAL / MONTH

    Particulars Costing

    Raw Material Rs.6,29,500/-

    Salary & Wages Rs.10,440/-

    Utilities & Overheads Rs.2,300/-

    Total Rs.6,42,240/-

    a. Working capital for 3 months Rs.1,926,720/-

    b. Margin money for working capital for Loan Rs.4,81,680/-

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    COST OF PROJECT

    Particulars Costing

    Total Fixed Capital Rs.4,69,000/-

    Margin Money Rs.4,81,680/-

    Total Rs.950,680/-

    TOTAL CAPITAL INVESTMENT

    Particulars Costing

    Total fixed capital Rs.4,69,000/-

    Total Working Capital for 3 months Rs.1,926,720/-

    Total Rs.2,395,720/-

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    COST OF PRODUCTION / ANUM

    Particulars Costing

    Working Capital for 1 year Rs.7,706,880.00/-

    Interest @16.5% on T.C.I (Total Capital Investment) Rs.395,293.80/-

    Depreciation @ 6.50% on Buildings Rs.14,235.00/-

    Depreciation @33.33% on Plant and Machinery Rs.36,663.00/-

    Depreciation @20% on office equipment & furniture Rs.4,000.00/-

    Total Rs.8,157,071.80/-

    TURN OVER PER ANUM

    Particulars Costing

    By sale of 210 Tons of processed flat products (Various

    Sizes @ Rs. 42,000 / TonRs.88,20,000/-

    By sale of steel scrap of 21 Tons @ Rs. 9,000 / Ton Rs.1,89,000/-

    Total Rs.9,009,000/-

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    PROFIT (RECEIPTS - COST OF PRODUCTION)

    Particulars Costing

    Receipts Rs.9,009,000/-

    (Less) Cost of Production Rs.8,157,071.80/-

    Profit Rs.851,928.20/-

    PROFIT SALES RATIO (PROFIT / SALES X 100)

    Particulars Costing

    Profit Rs.851,928.20/-

    Sales Rs.9,009,000/-

    Profit 9.46%

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    RATE OF RETURN ( OPERATING PROFIT / TOTAL CAPITAL

    INVESTED X100)

    Particulars Costing

    Operating Profit Rs.851,928.20/-

    Total Capital Invested Rs.2,395,720/-

    Rate of return 35.56%

    FIXED COSTS FOR BREAK EVEN POINT (B.E.P)

    Particulars Costing

    Interests Rs.395,293.80 /-

    Depreciation Rs,54,898/-

    40% of Salaries Rs.4,176 /-

    40% of Overheads Rs.920/-

    Total Rs.455,287.80/-

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    BREAK EVEN POINT

    FIXED COST

    B.E.P = --------------------------------------- X 100

    FIXED COST + PROFIT

    Particulars Costing

    Fixed Cost Rs.455,287.80/-

    Fixed Cost + Profit Rs.1,307,216/-

    Rate of return 34.83%

    LAND MAN RATIO (TOTAL LAND / MANPOWER)

    400 : 9 :: 44 : 1

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    RESOURCES OF FINANCE

    Particulars Costing

    Term Loans from Financial institutions (80% of fixed

    capital) @14% Rate of Interest per anumRs.375,200/-

    Bank Loan for 3 months (75% of working Capital)

    @18% rate of interest per anum.Rs.1,445,040/-

    Self raised capital from even funds & loans from closed

    ones to meet the margin money needs @ 20% rate of

    interest per anum

    Rs.575,480/-

    Total Rs.2,395,720/-

    INSTALLMENT PAYABLE IN 5 YEARS

    YearFinancial

    InstitutionsCommercial

    BanksOthers Total

    1 Rs.75,040 Rs.289,008 Rs.115,096 Rs.479,144

    2 Rs.75,040 Rs.289,008 Rs.115,096 Rs.479,144

    3 Rs.75,040 Rs.289,008 Rs.115,096 Rs.479,144

    4 Rs.75,040 Rs.289,008 Rs.115,096 Rs.479,144

    5 Rs.75,040 Rs.289,008 Rs.115,096 Rs.479,144

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    INTEREST PAYABLE IN 5 YEARS

    YearTerm Loans@14% P.A

    Comm. Banks @ 18%P.A

    Others @ 20%P.A

    Total

    1 Rs.52,528 Rs.260,107 Rs.115,096 Rs.427,731

    2 Rs.42,022 Rs.208,086 Rs.92,077 Rs.342,185

    3 Rs.31,517 Rs.156,064 Rs.69,058 Rs.256,639

    4 Rs.21,011 Rs.104,043 Rs.46,038 Rs.171,092

    5 Rs.10,506 Rs.52,021 Rs.23,019 Rs.85,546

    TOTAL REPAYMENT SCHEDULE FOR 5 YEARS

    Year Interests Installments Total

    1 Rs.427,731 Rs.479,144 Rs.906,875

    2 Rs.342,185 Rs.479,144 Rs.821,329

    3 Rs.256,639 Rs.479,144 Rs.735,783

    4 Rs.171,092 Rs.479,144 Rs.650,236

    5 Rs.85,546 Rs.479,144 Rs.564,690

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    DEPRECIATION CHART FOR 5 YEARS

    Year

    Building Cost

    (@6.50% P.A)

    Plant & Machinery (@

    33.33% P.A)

    Fur. & Office Eqp

    (@20% P.A) Total

    1 Rs.14,235 Rs.36,663 Rs.4,000 Rs.54,898

    2 Rs.13,310 Rs.24,443 Rs.3,200 Rs.40,953

    3 Rs.12,445 Rs.16,296 Rs.2,560 Rs.31,301

    4 Rs.11,636 Rs.10,865 Rs.2,048 Rs.24,548

    5 Rs.10,879 Rs.7,244 Rs.1,638 Rs.19,761

    PROFIT ANALYSIS FOR 5 YEARS (Currency Rupee)

    YrCapacity

    UtilizationSales Mfg. Exp.

    Gross

    ProfitDepreciation Interest NPBT

    Tax

    35.85%NP

    1 70% 6,306,300 5,394,816 911,484 13,833 59,882 837,769 300,340 53

    2 80% 7,207,200 6,165,504 1,041,696 15,809 68,437 957,450 343,246 61

    3 80% 7,207,200 6,165,504 1,041,696 15,809 68,437 957,450 343,246 61

    4 90% 8,108,100 6,936,192 1,171,908 17,785 76,992 1,077,131 386,152 69

    5 100% 9,009,000 7,706,880 1,302,120 19,761 85,546 1,196,812 429,057 76

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    CASH FLOW STATEMENT FOR 5 YEARS

    YrCapacity

    UtilizationNet Profit(After Tax)

    DepreciationCash inHand

    Repay ofinstallment

    NetSurplus

    1 70% Rs.537,429 Rs.54,898 Rs.592,327 Rs.369,135 Rs.223,192

    2 80% Rs.614,204 Rs.40,953 Rs.655,157 Rs.369,135 Rs.286,022

    3 80% Rs.614,204 Rs.31,301 Rs.645,505 Rs.369,135 Rs.276,370

    4 90% Rs.690,980 Rs.24,548 Rs.715,528 Rs.369,135 Rs.346,393

    5 100% Rs.767,755 Rs.19,761 Rs.787,516 Rs.369,135 Rs.418,382

    PROJECTED BALANCE SHEET FOR 5 YEARS (Currency Rupee)

    Construction Period

    Liabilities1 year(70% Cap

    Util)

    2 year(80% Cap

    Util)

    3 year(80% Cap

    Util)

    4 year(90% Cap.

    Util)

    5 Year(100% Cap.

    Util))

    Promoter's Capital 575,480 575,480 798,672 1,084,694 1,361,064 1,707,457

    Net Surplus 0 223,192 286,022 276,370 346,393 418,382

    Term Loans 375,200 300,160 225,120 150,080 75,040 0

    W/C Loans 1,445,040 1,156,032 867,024 578,016 289,008 0

    Total 2,395,720 2,254,864 2,176,838 2,089,160 2,071,505 2,125,839

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    Assets1 year(70% CapUtil)

    2 year(80% CapUtil)

    3 year(80% CapUtil)

    4 year(90% Cap.Util)

    5 Year(100% Cap.Util))

    1. W.D.V of FixedAssets

    349,000 294,102 253,149 221,848 197,300 177,539

    2. Working capital instock

    0 1,348,704 1,541,376 1,541,376 1,734,048 1,926,720

    3. Surplus funds 2,046,720 612,058 382,313 325,936 140,157 21,580

    Total 2,395,720 2,254,864 2,176,838 2,089,160 2,071,505 2,125,839

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    (10) SWOT ANALYSIS

    Strength

    Just in time Delivery

    Customized steel processing

    Inventory Control

    Diverse product portfolio

    Value addition

    Weakness

    Unstable sourcing of raw material

    No or limited control on pricing

    High operational cost

    Long cash conversion cycle

    Capital intensive Industry

    Opportunity

    Growing Industrial clusters

    Introduce modern technology

    Increase in foreign exchange

    Vast export market.

    Threats

    Limited modern infrastructure

    Complex government policies

    Inadequate productive resources

    Rigid approval process with Clients

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    (11) CONCLUSION

    In recent times steel processing business has gained momentum as ancillary

    Industry for Industrial clusters (like Automobile, Electrical hubs Etc). Ability to

    provide quality processed steel at Just in Time delivery from various sources

    remains the key success factor for this business.

    Renowned Multinational steel trading giants from Far East and Europe are

    looking at India as attractive destination for setting up steel processing centers.

    1) Mahindra Inter Trade (In JV between Mahindra and Nippon steel Japan)

    2) POSCO IPCC (100% Subsidiary of POSCO Korea)

    3) POS Hyundai (JV between POSCO & Hyundai (Korea)

    4) Thyssen India German company (For stampings)

    5) Tata Steel processing & Distribution Limited

    6) JSWs recent tie up with Marubeni Itochu to set up steel processing centre

    7) JFE Shoji (Japanese Steel Trading Company)

    It is very important for a Prospective Entrepreneur to deeply analyze market

    potential and fine tune the project costing to set-up steel processing centre

    before making investment plans.