Project Report Heimalya Herbal

8/18/2019 Project Report Heimalya Herbal

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A

PROJECT REPORT ON

“Marketing Strength of Himalaya Herbal Healthcare”

Conducted at

( Submitted in partial fulfillment for the award of degree

of Bachelor of Buine Adminitration!

(Seion" #$%&'#$%!

Submitted to" Submitted b)"

*r+ Shi,ha Arora Ba,hi Ja)anti Bhandari

At+ prof+ BBA --

St+.a/ier0 college 1Jaipur

St.Xavier’s College

jaipur


2/78

CERTIFICATE

Thi i to certif) that miss ayanti bhan!ari i tudent of econd )ear of

BBA (Bachelor of Buine adminitration! ha completed pro2ect entitled

“Marketing Strength of Himalaya Herbal Healthcare”under m) uper/iion+

To the bet of m) ,nowledge1 it i the Original piece of wor, and the pro2ect

i fit for the ubmiion in partial fulfillment of the degree of BBA+

"ate###.. $"r. Shikha %rora &akshi'

%ssistant professor

St. (aviers college

")C*%+%,-/


3/78

- Ja)anti Bhandari tudent of BBA -- 3ear of St+4a/ier College - hereb) declare

that the report entitled “H-M%*%0% H)+&%* H)%*,HC%+)” i

ubmitted b) me in the line of partial fulfillment of the coure for Bachelor of

Buine Adminitration degree+

- aure that thi pro2ect i part of m) own effort and that an) other intitute

for the award of an) degree or diploma ha not ubmitted it+

$ayanti &han!ari'

1+)2%C)


4/78

Training i the eence for the practical orientation of the profeional

tudie underta,en and without practical training one cannot undertand

the real baic and theoretical application in practice and e/er)thing 2ut

goe in /ain+

Pro2ect training form an integral component of an) profeional0 coure

li,e management coure /i5+ BBA+ A Trainee come to face li/e problem

in the indutrie and the field the intitution where one peron purue hi

tudie cannot pro/ide her that practical ,nowledge on all apect of

learning often the tudie of a ub2ect i aid to be incomplete until the

tudent ha been e4poe to hi practical+

The theoretical tudie build manager in her b) pro/iding pool of

,nowledge wherea the practical application ma,e her agile and

component+ -f theoretical ,nowledge teache her the principal and policie

the practical e4poe tell her how to ue thee principle+

6) area of performance area wa to 7H-M%*%0% H)+&%*

HEALTHCARE” and management trainee - got to learn the /ital

e4perience of mar,et cenario+

ACKNOWLEGDMENT


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-t gi/e me great pleaure to e4pre m) boundle ene of gratitude to

each and e/er) peron who directl) or indirectl) helped me with hand in

hand completing the humble piece of wor, +

- am indebted to *r+ Shi,ha Arora Ba,hi pro2ect uper/ior for her

/aluable guidance 1 co'operation 1 continuoul) moti/ati/e commandment

and her moral upport which wa necear) for ucceful completion of

m) pro2ect+ - am alo than,ful to m) parent 1 clamate and friend who

were in ome or the other wa) helpful to me in uccefull) completing thi

reearch tud)+

%0%/,-

&H%/"%+-

INDEX


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1%+,-C3*%+S

4. -ntroduction

5. -ntroduction of the Organi5ation

6. Product

7. Reearch 6ethodolog)

8. En/ironmental Anal)i

9. *ata Anal)i 8 -nterpretation

:. S9OT Anal)i

;. Concluion


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INTRODUTION


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The word :A)ur/eda0 come from the word :A)ur0 meaning :life0 and the word

:;eda0 meaning :to ,now0+ A)ur/eda mean :the cience of life01 and i amedical )tem practiced in -ndia1 Sri urrian and >ittite language in Tur,e)1 and in the San,rit language in -ndia+

A)ur/eda i conidered the ?pa/eda or acceor) ;eda to the Ather/a ;eda+

The four ;eda are the world0 oldet literar) document in an indo'European

language+

A claic A)ur/edic te4t1 that parallel the time frame of the Athar)a ;eda1 i

the Chara,a Sanhita+ 9ritten in the -ndu ;alle) area around %$$$ B+C+E+

(Before the Common Era! in San,rit1 it i a treatie on general medicine+

Thi trongl) ugget the probabilit) that A)ur/eda1 though of pan -ndo'

European origin earlier1 had begun to e/ol/e into a ditinct entit) within the

ubcontinent b) the firt millennium B+C+E+

A)ur/eda0 lating influence in the non -ndo'European phere began after therie and pread of Buddhim in the @th centur) B+C+E+ Buddhit mon,

introduced A)ur/eda to China1 Tibet1 orea1 6ongolia and Sri


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Suruta mention eight branche in A)ur/eda eneral medicine1 Surger)1

ENT and E)e dieae1 To4icolog)1 P)chiatr)1 Pediatric1 )necolog)1

Se4olog) and ;irilit)+

The >imala)a *rug compan)1 ince %D&$1 ha blended A)ur/edic e4pertie

with modern medical reearch methodolog)1 to e4tend the cience of A)ur/eda

to produce cientificall) /erified herbal olution+

%yurve!a at Himalaya>

A)ur/eda or the :Science of imala)a1 reearch begin with raw herb choen from traditional te4t and

from ober/ation and e4perience of indigenou plant+ Our team herbalit

tud) te4t1 both traditional and cientific1 e4hauti/el) for rele/ant data+ A few

herb of promiing acti/it) are hort'lited+

Pol)herbal formulation of thee hort'lited herb are made in order to

pro/ide a wider cope of pharmacological and cometic acti/it)+

6ulticentered1 double'blind trial according to 9>O criteria further ait in

cientificall) /alidating the formulation+


10/78

Toda)1 the compan) ha created a tate'of'the art Reearch and *e/elopment

facilit) at Bangalore that i one of the bet a/ailable1 for traditional medicine

an)where de/eloping and e/aluating new drug and therapie+

-n the %D&$01 >imala)a de/eloped a pioneering e4perimental herb farm1 which

grew rare endangered herb for commercial ue+ The compan) toda) ha in

addition to thi an unparalleled databae of dedicated herb upplier1 an

herbarium1 an Agrotech di/iion and a nurer)+

The tandardi5ation of herbal medicine i a more daunting challenge than the

procee ued for allopathic medicine+ The tabletting of A)ur/eda medicine imore arduou1 with multiple granulating1 proceing and coating bribable+

Toda)1 >imala)an0 manufacturing unit ha the larget coating capacit) in

Aia+

Reearching A)ur/eda and capturing it benefit in formulation1 ha been the

hallmar, of A)ur/eda at >imala)a+ ?ing modern reearch methodolog) and

manufacturing practice1 >imala)a ha made a/ailable to people all o/er the

world1 an alternate method of treatment1 which ha no ,nown ide effect+

-/,+"3C,-/ 2 %03+?)"% -/"3S,+0

A)ur/eda ha been a li/el) )tem of health with an unbro,en practice ince

&$$$ )ear+ Although1 A)ur/eda a a )tem of medicine ha been in practice

in -ndia for centurie but it growth a an indutr) ha commenced onl) a few


11/78

)ear bac,+ Thi wa mainl) on account of lac, of awarene and initiati/e b)

it practitioner1 indutr) and e/en the o/ernment+

9e ha/e been non'recepti/e and reclui/e for modern techniFue and

ad/ancement that ha occurred in the modern techniFue and ad/ancement that

ha occurred in the modern pharma indutr)+ The claical drug li,e

*ahmmolarihta and Ar2unarihta are alo in practice ince then+

-n recent pat1 the tradition of preparation of medicine b) the A)ur/edic

practitioner ha almot come to an end+ Now we find a much organi5ed and

commercial production of A)ur/edic medicine in big factorie+ A)ur/edic andit product are becoming popular with increaing demand the world o/er+ The

preure of the people of the repecti/e countrie to adopt+

A)ur/edic product ha amounted to man) countrie now allowing and

regulari5ing ale of thee product in to their countrie+ Thi ha booted the

globali5ation proce+ But thi initial phae i primaril) the phae of enFuir)

and curioit)+

A)ur/eda ha to li/e unto the e4pectation otherwie we ha/e the ri, of

getting wahed out fore/er+ >ence1 A)ur/eda need immediate and e4teni/e

reorientation to gain cientific credibilit)1 a thi traditional old )tem of

medicine if gi/en the opportunit)1 i poied for an unprecedented e4panion

globall)+

There i1 therefore1 a need to tranform A)ur/eda into a d)namic1 cientificall)

/alidated and e/idence baed which ta,e it root from rich ,nowledge bae

of oral


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Tradition and cripture+ The ma2or hurdle in the wider acceptabilit) of

A)ur/eda and it product i the lac, of proper tandardi5ation techniFue and

it unpreparedne to accept global challenge+

The Fualit) of raw drug ued in manufacturing a well a the finihed drug of

A)ur/eda and other traditional )tem from -ndia are een with a upicion+

9e need to reaure our global partner b) pro/iding them e/idence of

medicine we prepare in term of reproducible efficac) and tandardi5ation+

Some of the reaon for our unpreparedne are"


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in the mot of the countrie ha been the ma2or hindrance for the growth of thi

ector+

There i a trong need to rectif) the thing at home a well a in term of

tandardi5ing A)ur/edic finihed product on Fualit) parameter which in/ol/e

the =PS (=inihed product pecification !1 the claim upport tudie whether

clinical or e4perimental and the afet) of thee preparation through to4icit)

tudie done in 6AB


14/78

Authentic ubtitute are important pecificall) for claical product a number

of herb are not a/ailable toda) and man) more are alread) categori5ed a

endangered pecie+ -f official ubtitute are not gi/en 1 the indutr) will ha/e

to hut down hop or ha to gi/e fale ingredient lit+

There ha to be re/iew committee pecificall) for declaring the official

ubtitute+ Beide la)ing down the tandard of raw material1 the A3?S>

department ha alo commenced a programmed to la) down tandard for

herbal e4tract with the help of -S6 indutr)+

-ndutr) i full) cooperating with the o/ernment to e/ol/e the tandard of e4tract of t)pe1 /i5+ water and h)dro alcoholic e4tract of medicinal plant+

=acilitie of teting the raw material a well a the finihed product ha/e to

be made a/ailable to the mall manufacturer who cannot afford e4peni/e

reearch laboratorie+ Thi can be done either b) a conortium of A)ur/edic

indutr) or b) the initiati/e of the o/ernment plant+

Thi i all the important a maller A)ur/edic indutrie cannot afford to ha/e

in houe facilitie for teting and product de/elopment+ Contract reearch and

other facilitie agencie need to be encouraged b) pro/iding them with ingle

window clearance+ =inancial aitance for contract reearch organi5ation and

reearch laboratorie e4clui/el) wor,ing for A)ur/edic indutr) alo need to

be aited financial for the promotion of indigenou )tem which ha/e till

date been ignored+

The reearch going on in A)ur/edic college1 A)ur/edic intitute and other

allied dicipline li,e Pharmac) college+ Chemitr) department1 6edical

college1 all need to be re/iewed b) one ingle agenc) and the bet of the

reearch need to be publihed in inde4ed 2ournal+


15/78

All thee ?ni/erit) reearche ma) not ha/e been the bet one but for ure

will gi/e u lead in man) area of healthcare+ 9ith too trict and tringent

regulation1 the A)ur/eda indutr) which i till in it infanc) will be

dicouraged to grow+

That i what ha been happening ince lat #'& )ear+ E/er) month or two1

there i a new regulation for thi nacent indutr)+ The indutr) i not againt

an) regulation1 but bringing in regulation one after the other in Fuic,

ucceion ,eep a /er) mall window for the indutr) to operate+ 9hat wa

unregulated for centurie hould be regulated in a phaed manner+

Some of the Stalwart in indutr) put thi a the foremot reaon for the non

tarter of A)ur/edic indutr)0 growth+ E4port Certification of A)ur/eda and

other herbal product b) the o/ernment Agencie ha been a long pending

demand of the indutr)+

Thi will increae the creditabilit) of the A)ur/edic indutr) abroad+ E/en the

local certification for the dometic mar,et will do wonder for the

manufacturer a well a in winning the confidence of the conumer+

Therefore1 it i time for the o/ernment1 academician and reearcher in

A)ur/edic and allied dicipline to 2oin hand to meet the common goal of

ha/ing an e/idence baed A)ur/eda+


16/78


17/78

-/,+"3C,-/ 2 ,H) +@/-A%,-/

The >imala)a *rug Compan) wa founded in %D&$ b) 6r+ 6anal with a clear

/iion to bring A)ur/eda to ociet) in a contemporar) from and to unra/el the

m)ter) behind the H$$$ )ear old )tem of medicine+

Thi included referring to ancient A)ur/edic te4t1 electing indigenou herb

and ub2ecting the formulation to modern pharmacological1 to4icological and

afet) tet to create new drug and therapie+

Se/ent) e/en )ear ago1 on /iit to Burma1 6r+ 6anal aw retle elephant being fed with a root to pacif) them+ The plant from which thi wa ta,en i

Rauwolfia erpentine+ =acinated b) the plant0 effect on elephant1 he had it

cientificall) e/aluated+

After e4teni/e reearch1 :Serpina01 the world0 firt anti h)perteni/e drug1

wa launched in %D&+

The legac) of reearching nature form the foundation of >imala)a0

operation+ >imala)a ha pioneered the ue of modern cience to redico/er and

/alidate A)ur/eda0 ecret+ Cutting edge technolog) i emplo)ed to create

pharmaceutical grade A)ur/edic product+

A a confirmation that >imala)a i dedicated to pro/iding the highet Fualit)

and conitenc) in herbal care1 the compan) wa awarded an -SO D$$%"#$$$

certification in #$$&+


18/78

M-SS-/

Etablihed >imala)a a a cience baed1 problem ol/ing1 head to heel brand1

harneed from nature0 wealth and characteri5ed b) trut and health) li/e+

de/elop mar,et worldwide with an in'depth and long'term approach1 maintain

at each tep the highet ethical tandard+

Repect1 collaborate with and utili5e the talent of each member of the

>imala)a famil) and the local communitie where >imala)a product are

de/eloped and conumed1 to dri/e our eed'to'helf polic) and to rigoroul)

adopt eco friendl) practice to upport the en/ironment we inhabit+

Enure that each >imala)a emplo)ee trongl) bac, the >imala)a promice to

e4pectation of the conumer1 each time and e/er) time+

?-S-/

Since it inception1 the compan) ha focued on de/eloping afe natural and

inno/ati/e remedie that will help people lead richer1 healthier li/e+ =or

future1 >imala)a product ha/e been endore b) o/er #1H$1$$$ doctor around

the globe and conumer in o/er HD countrie rel) on >imala)a for their health

and peronal care need according to annual report of >imala)a drug compan)


19/78

*C%,-/

Starting off operation in *ehradun wa) bac, in the %D&$01 the compan) later

pread it wing to 6umbai and acro the countr)+ -n %DIH1 the compan) et

up an ad/anced manufacturing facilit) in 6a,ali1 Bangalore1 -ndia1 in which

toda) houe the Corporate >eadFuarter+

-n %DD%1 the compan) relocated it R8* facilit) to Bangalore+ The compan)

manufacturing facilit) at 6a,ali ha the larget tablet coating unit in the

countr)+

O/er one crore tablet are punched e/er) da)+

+)S)%+CH B ")?)*1M)/,


20/78

Each >imala)a product undergone )ear of primar) reearch and clinical trial

before it reache the mar,et+

>imala)a ha a well defined Reearch and *e/elopment polic)+ -t tate that

no in/etment i too much when it come to cientificall) creating afe drug

and therapie+ >imala)a0 hitor) i one of inno/ation through reearch+

The compan) belie/e that the ideal healthcare )tem lie in the )nerg)

between A)ur/eda and modern cience+ >imala)a contant endea/or i to

create inno/ati/e product that atif) the health and peronal care reFuirement

of contemporar) li/ing+

>imala)a pride itelf on being a completel) reearch oriented compan)+

-ndeed it i thi emphai on R8* that allow >imala)a to produce afe

efficaciou and contant remedie uing A)ur/edic principal+

The R8* department i focued on product de/elopment1 Fualit) control and

tandardi5ation+ All product are deri/ed through rigorou reearch and

produced in tate of the art facilitie+

The product repreent commitment to continuou in/etment in the bet

people1 practice and technolog)+ >imala)a doe not upport 7Borrowed

Science or the practice of uing publihed literature to ubtantiate claim+

Each >imala)a product undergoe )ear of primar) reearch and clinical trial

before it reearch the mar,et+

&+%/" -")/,-,0


21/78

The promie of health1 well being and a precription for good li/ing+

The >imala)a brand ha much in common with the mountain range from

which it draw it name+ =or centurie1 the >imala)a ha/e been an icon of

apiration1 of man0 Fuet to unloc, nature0 ecret+ The) repreent purit) and

loft) ideal+

The fact that the >imala)a i the ource of man) of the herb that are ued in

our product ma,e our brand name all the more appropriate+

The >imala)a logo i a /iual definition of it brand identit)+ The leaf that

form the crobar of the letter > e/o,e the compan) focu on herbal

healthcare+ The teal green repreent pro4imit) to nature1 while the orange i

e/ocati/e of warmth1 /ibranc) and commitment to caring+

The >imala)a brand carrie with it the promie of good health and well being+


22/78

1+"3C,-/

>imala)a produce Fualit) Pol)herbal formulation+ To monitor Fualit)1 man)

endangered herb are grown b) the compan) on it farmland+ The principle of

ood 6anufacturing Practice (6P! are rigoroul) followed in the plant and

compan) pride itelf on being en/ironment friendl)+

A part of the en/ironment control )tem1 it ha intalled a modern effluent

treatment plant long before regulation mandated it+ A high tre on Fualit)1

e/eral Fualit) circle and pecial pro2ect team wor,ing on Total Kualit)

6anagement (TK6! pro2ect ma,e Fualit) a wa) of life in >imala)a+

The manufacturing plant ue automatic1 high peed punching1 coating and

filling machine+ The table coating facilit) i one of the larget in -ndia+ The

plant can produce nearl) H billion tablet and @$ million bottle of liFuid

annuall)+

Thi enable >imala)a to produce ph)topharmaceticul with uniform le/el of

batch'to batch conitenc)+ Thi enure that the cutomer get the ame high

Fualit) product regardle of where it i purchaed+

+)C@/-A%,-/


23/78

-n 6arch #$$%1 we were granted a 7ood 6anufacturing Practice (6P!

certificate1 iued b) the imala)a i the firt A)ur/edic facilit) to get 6P

certification in the countr)+

9e are the onl) ph)toh'pharmaceutical compan) whoe A)ur/edic product1


24/78

a+ Acti/it) pharmacological

b+ Clinical tudie phae -1--1---

2ormulation of pro!ucts

a+ -dentification (


25/78

A+ Organi5ational proce included the condition under which laborator)

tudie are planned1 performed1 monitored1 recorded and reported+

B+ Purpoe

to promote de/elopment of Fualit) tet data+

Comparable for mutual acceptance in different countrie

To a/oid technical barrier to trade

To de/elop tandard for herbal formulation

To protect human health and en/ironment

Standard operating procedure

@oo! Clinical 1ractices

A+ An international ethical and cientific Fualit) tandard for deigning1

conducting1 recording and reporting trial that in/ol/e human ub2ect+

B+ Compliance with thi tandard pro/ide public aurance that the right1

afet) and well'being of trial ub2ect are protected1 conitent with

principle in the declaration of >elin,i+

C+ Ob2ecti/e to pro/ide a unified tandard

@oo! %gricultural 1ractices

A+ A benchmar, of acceptable crop production method

B+ A prereFuiite to manufacturing pharmaceutical grade product

C+ A code of conduct that la) down how crop mut be grown right o

Fualit) of

*+ product i not compromied+


26/78

E+ Stipulate that ue of peticide and herbicide1 if an)1 be documented1

)nthetic fertili5er be minimi5ed and banning human ewage ludge in

field+

=+ -ntroduced b) European >erb rower Aociation+

@oo! Harvesting 1ractices

Co/er wild crafting of medicinal plant

*eined to enure that wild material i har/eted in a utainable and

en/ironmentall) acceptable wa)+

+esearch %ctivities

Pharmacogno)

Etablih bona fide of herbal material through morphological and

microcopic tudie+

6aintain herbarium of ph)to'medical material+

=ormulation and de/elopment

Pre'formulation tudie to chec, the biochemical action of ingredient+

Trial to ae afet) and efficac) of formulation+

Standardi5e procee for uniform Fualit)+

-mmune pharmacolog)+

Stud) the mechanim of drug action at a molecular le/el+

Attempt to undertand the endogenou mediator in/ol/ed in the

acti/it)+

*e/elopment immune protecti/e agent to counter opportunitic

infection in A-*S

Subtitute wor, with /itro cell line model for in /i/o e4periment+


27/78

;eterinar) pharmacolog)

Stud) the afet) and efficac) of /eterinar) formulation in e4perimental

and clinical trial on different animal pecie+

Stud) the mechanim of action in the formulation+


28/78


29/78

1+"3C,S

>imala)a0 product can broadl) be categori5ed into three main range1 /i5+ Pharmaceuitical

Peronal care

Animal >ealth

1harmaceuitical +ange > >ealth maintenance1 e)e1 cardiac and ,in care1

immune booter and cough control

The medicinal range of product carrie the >imala)a hallmar, of reearching

A)ur/eda and capturing it benefit in formulation+ ?ing modern reearch

methodolog) and manufacturing practice1 >imala)a ha made a/ailable to

people all o/er the world1 an alternate method of treatment1 which ha no

,nown ide effect+The medical range comprie o/er &H product and i broadl) claified into

four categorie /i5+

Children0 healthcare product

6en0 healthcare product

9omen0 healthcare product

eneral healthcare product

Chil!ren’s Healthcare pro!ucts


30/78

Bonnian' ,eep babie health) and happ)

6entate ' channeli5e mental energ)

oflet the cough relie/er

Septilin build the bod)0 own defene mechanim

imcolin Strengthen erectile power and impro/e e4ual

potenc)

Tente4 forte Reliable non hormonal1 afe e4 timulant for man


31/78

>implaia A new dimenion in BP> management

Tente4 Ro)al Enhance deire and impro/e performance

Rumala)a forte *ual ad/antage arthriti control

Domen’s Healthcare pro!ucts

Clarina Clear acne effecti/el) and afetl)

Renali,a The coolant of the urinar) tract

E/ecare Enure complete uterine care

Reoto Bone inurance Llifelong

elp her glow again

Tele,t A new ad/ance in derma care

; el Kuell infection1 relie/e )mptom


32/78

eneral >ealthcare product

Rumala)a" eep the 2oint mobile

*iabecon" The beacon of hope for diabetic

>imcopa5" The brea,through antipamodic

Sunthi" *ependable anti'nauea therap)

Ah/agandha" Calm ner/e1 re/i/e mind

ae4" -mpro/e digetion1 relie/e gaeou problem

Pile4" The combination that ol/e the problem of pile

Purehand" Enure total hand h)giene

>erbole4" The gentle bowel regulator

Tagara" Rela4e mind

1)+S/%* C%+) 1+"3C,S

(>ealth Care1 Oral Care1 >air Care1 S,in care and Bab) Care!

>imala)a herbal health care ha ued it wealth of ,nowledge and reearch in

natural herbal remedie+ The range comprie of fairne cream1 oap free face

wahe1 facial cleaner1 face toner1 moituri5er1 oap free hampoo1

conditioner1 hair lo control+ =oot care multipurpoe cream1 ,in nutrient1

dandruff control1 anti tre cough 8 cold relie/er oral care and bab) care

product+


33/78

>ealth Care"

Pain Balm1 Cold Balm1 A)urlim Capule1 *ail) >ealth capule1 Acne'n'

Pimple cream1 =oot care cream1 Antieptic cream1 Pain 6aage oil1 6ucle

8 Joint Rub1 Pure >and1 Anti Stre 6aage oil1 Ch)a/anapraha1 >one)

and Tea etc+

ral Care> "ental cream

>air care "

Anti *andruff >air Shampoo1 Anti *andruff >air oil1 Protein Conditioner1

Protein >air Cream1 >air air poil1 etc+

Bab) Care"

Bab) Cream1 Bab)


34/78


35/78


36/78

+)S)%+CH M),H"*@0

Reearch i a )tematic and integrated proce of collection1 interpreting1

anal)i and preentation for the purpoe of gathering of necear) concluion+

=ollowing are the tep in brief of reearch methodolog)" '

A+ *ata gathering" ' b) primar) and econdar) ource+

B+ athered data in integrated+

C+ -ntegrated data i anal)5ed and interpreted to form concluion+

*+ Concluion deri/ed and report i formed+

E+ Preentation of pro2ect report+

-t i an eential part and procedure of a pro2ect report and i generall)conducted for the purpoe of finding out the cenario of mar,et egment1

conumer perception and where the compan) i tanding and it rele/ant

reputation among the cutomer+

- furnih the following rele/ant criteria for the purpoe of accomplihment of

the reearch" '

,-,*) 2 ,H) S,3"0> E


37/78

6ar,eting trength of >imal)a >erbal >ealthcare

"3+%,-/ 2 ,H) 1+)C,> E

Company 3n!ergone>E >imala)a >erbal >ealthcare ' Peronal Care product for which ur/e) i ought

%rea >' Jaipur

&)C,-?) 2 ,H) S,3"0>E

To ae the mar,et potential

To anal)i the competiti/e force

To undertand the monitoring competition

To undertand mar,et egmentation le/el

Segment 6ar,eting

-ndi/idual 6ar,eting

Niche 6ar,eting

O= >-6AERBA< >EACARE i through the

collection of primar) and econdar) data+


38/78

1rimary "ata" ' Conduct of mar,et ur/e) b) er/ing Fuetionnaire and

peronal inter/iew to the general people+

Secon!ary "ata" ' athered data from publihed ource er/ing the

rele/ant and ound information uch a newpaper1 maga5ine1 compan)

leaflet and brochure1 internet webite etc+

S%M1*) S-A) B M),H" 2 S)*)C,-/@ S-A)

Sampling" ' ampling i a procedure of obtaining a ample which i a mall

number or ma of indi/idual for the purpoe of repreentation of entire

population+

Two t)pe of ampling are followed" ' A Random ampling and a )tematic

ampling+ >ere for the purpoe of carr)ing out the mar,et ur/e) and reearch

of data+

- performed random ampling where - randoml) elected the people and

Fuetioned them directl) pertaining to the reearch ob2ecti/e+

Sample siFe> ' %$$ indi/idual a repondent are belonging to e/eral

categorie li,e alaried or profeional1 buinemen and tudent etc+

=orm of Kuetionnaire" ' The Fuetionnaire wa cloed ended with the

pro/iion of choice and the inter/iewed people had to anwer from the

choice onl)+ The Fuetionnaire wa imple and ea) to put+

SC1) 2 ,H) S,3"0

The cope of thi tud) i limited confined to onl) one compan) and due to

limitation of time - wa able to co/er repone of elected cutomer group from

Jaipur cit) +


39/78

*-M-,%,-/S 2 S,3"0

A limitation i the wea,ne point of the an)thing li,e tud)+ Some ,ind of

limitation are a followed"'

People are not much aware about the product+

Sometime the ue of product doe not lea/e an) impact or if lea/e to a /er)

low e4tent on the conumer+ >e purpoe for

There i a tendenc) of people to rel) more on cometic then on A)ur/edic

product+A)ur/edic indutr) ha een a leep downfall from the reent pat therefore the

cience i lowing down+

-t i indeed /er) ad to ,now that people are ha/ing /er) little or no ,nowledge

with regard to A)ur/edic product and till do not recommend to other or

mileading other to bu) other product+

There i a lac,ing of efficient ale and mar,eting profeional team+


40/78

)/?-+/M)/, %/%*0S-S

The performance of a compan) depend on it ale and it ale depend upon

the mar,eting en/ironment that influence it mar,eting acti/itie+ The

mar,eting acti/itie of an organi5ation focu on atif)ing cutomer need+

Cutomer need and want are again the en/ironment+ Therefore1 the demand

of a product i alo affected b) the en/ironment1 in which the organi5ation

function+ 9ith the mar,eting en/ironment becoming increaingl) d)namic1 it

i necear) for firm to ,eep pace with the changing en/ironment+


41/78

The mar,eting en/ironment conit of the force that are e4ternal to the

mar,eting function of an organi5ation but influence it mar,eting abilitie1 in

dealing with cutomer+

A /ariet) of internal and e4ternal force impinge on an organi5ation and it

mar,eting )tem+ -nternal force are inherent to the firm and can be controlled

b) the management+ E4ternal factor cannot be controlled and uuall) affect

the indutr) a a whole1 rather than indi/idual pla)er+

The e4ternal force are di/ided into microen/ironment and macro'

en/ironment+ The micro'en/ironment conit of the upplier1 mar,etingintermediarie and cutomer+

9hile macro'en/ironment conit of the demograph) ocio'cultural1 political1

technological and legal en/ironment+

En/ironment force d)namic and an) change in them bring uncertaintie1

threat and opportunitie for the mar,et+ Change in the en/ironmental force

can be monitored through en/ironmental canning1 that i1 ober/ation of

econdar) ource uch a buine trade and o/ernment+

En/ironmental anal)i that i interpretation of the information gathered

through en/ironmental canning+ 6ar,eter tr) to predict what ma) happen in

the future with the help of tool li,e mar,eting reearch and mar,eting

informationGintelligence )tem1 and continue to modif) their mar,eting effortand build future mar,eting trategie+

An anal)i of the e4ternal en/ironment and identification of opportunitie and

threat i e4tremel) important for the ur/i/al of a firm in the long run+

6anager1 who fail to recogni5e the change1 lea/e their companie /ulnerable+


42/78

Thee companie fail to capitali5e on the opportunitie pro/ided b) or cope

with threat poed b) the en/ironment change+

-n the %DM$1 indutr) leader lot their competiti/e ad/antage to relati/el)

new entrant due to the lac, of proper anal)i of the e4ternal en/ironment+ -n

the automobile indutr)1 >indutan 6otor and Premier Automobile lot out

to 6aruti ?d)og 6T mar,et hare+ Therefore1 it i /er) important for organi5ation to undertand the en/ironment1 and the force that ma) affect

them and change the competiti/e cenario+

Competitive 2orces

Competition ha a ignificant impact on the mar,eting en/ironment+ The le/el

of competition depend upon the tructure of an indutr)+ The le/el of

competition in an indutr) decide the mar,eting d)namic+

=or e4ample1 the go/ernment had total control o/er the telecom ector1 with

BSN< and 6TN< being the onl) pla)er1 before thi ector wa opened to the

pri/ate partie+

Toda)01 there are a number of pla)er in the mar,et and the mar,et d)namic

ha totall) changed due to the competition+ A large number of inno/ation ha/e

ta,en place in thi ector in the lat few )ear+


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>uman

=irm

Production

R 8 *

=inancial

Compan) -mage

Supplier


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Monitoring Competition

A firm mut de/elop a )tem to gather to gather information about the

competitor undertand mar,et trend and what cutomer want+

6ar,eter mut tud) the action of ma2or competitor1 a thi will help them

ae the performance of their mar,eting trategie /i''/i the competitor

and recogni5e the trength and wea,nee of their trategie+

6onitoring alo aid in ad2uting the current mar,eting trategie1 planning

new one and de/eloping a competiti/e ad/antage+

6ar,eting

-ntermediarie

Cutomer

*emograph)

E4ternal

En/ironment

6icro

En/ironment

6acro

En/ironment

Economic

Socio

Technologic

Political


45/78

Market Segmentation *evels

A mar,et comprie of different conumer poeing innumerable tate and

reference+ *epending on their mar,eting approach and the nature of the product1 mar,eter can adopt different le/el of egmentation+

The le/el of mar,et egmentation are "'

Segment 6ar,eting

-ndi/idual 6ar,eting

Niche 6ar,eting


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>owe/er1 the focu of egmenting the mar,et will pro/ide enhanced er/ice to

the cutomer b) offering cutomi5ed product that will atif) the need and

want of cutomer in that particular egment to a large e4tent+

Segmentation i alo ometime identif)ing1 capturing and retaining potential

new mar,et+ =or e4ample1 Tata entered the 2ewelr) mar,et with the brand

name TanihF+

-t egmented the mar,et on the bai of the le/el of purit) reFuired b) and

targeted people who wanted # carat gold unli,e the gold being old b) other

con/entional 2ewelr) tore+ Another /er) good e4ample i O)5terba)+

-t egmented the mar,et on the bai of the uage of 2ewelr) and targeted the

egment+ 9hich no other 2eweler had targeted1 with it dail) wear 2ewelr)

priced between1 which no other branded 2eweler had targeted+

-n!ivi!ual Marketing

-ndi/idual mar,eting i the e4treme le/el of egmentation in which mar,eter

focu on indi/idual mar,eting+ -n fact1 almot all the buine'to'buine

mar,eting i indi/idual mar,eting+

Thee da)1 mot companie are approaching indi/idual through e'mail to

promote their product and er/ice+ Thee companie uuall) ha/e a tie'up

with popular webite li,e )ahoo and rediff and end their promotional mail to

the large cutomer bae of thee ite+


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Ama5on+ Com ,eep trac, of indi/idual tate 8 preference of cutomer and

end mail alert whene/er a boo, i introduced in the mar,et that uit their

preference+

/iche Marketing

Niche mar,eting can be defined a the mar,eter0 effort to poition their

product or er/ice in maller mar,et that ha/e imilar attribute and ha/e been

neglected b) other mar,eter+

Thee maller mar,et egment hould alo be profitable+ The mar,et egment

when further di/ided into ub'egment to identif) and cater to the unatified

need of a mall group i called a niche+

enerall)1 a niche i a mall egment of the mar,et that ha ome pecific

unatified need+ The fundamental difference between a egment and a niche

i that a egment i uuall) a broader mar,etplace where man) competitor

operate+

=or e4ample in the mid'i5e car egment1 we ha/e 6aruti en1 Alto1 9agon R1

Tata -ndica and =iat Palio to name a few+ A niche i a comparati/el) maller

egment li,e the *C6 Benetton which will ha/e a limited cutomer bae

becaue of it peciali5ed product offering+

Certain other product can alo be claified into niche uch a writwatche

li,e Cartier1 ucci and TA >euer etc+ for niche mar,eting to be ucceful1 a

compan) hould undertand it trength and wea,nee it cutomer and it

competitor+

The firm hould alo clearl) differentiate itelf from it competitor+ The

compan) hould not introduce product that compete with it own product in

the mar,et+


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6an) reearcher ha/e propoed that countr) egmentation be adopted to

uccefull) er/e thee mar,et with their product and er/ice+ Countrie

falling in imilar macro le/el factor are grouped together a homogenou

mar,et o that the) can be er/ed more efficientl)+

6ultinational egmentation i alo done on the bai of the new product

diffuion proce+ To tud) the new product diffuion proce1 a wide range of

ocioeconomic1 cultural and political factor are ta,en into mar,et for

egmentation+

Emplo)ing mar,eting mi4 /ariable on tud)ing thee pattern i a better option+ 9hen international mar,et how imilar tate and preference in

maller group1 the) are egmented with the help of comparati/e cluter

anal)i+

)ffective segmentation

-f mar,eter egment potential mar,et1 the egmentation need to be uch that

the) can target their effecti/el) and de/elop communication program to

con/ert potential cutomer into real cutomer and ma4imi5e their profit+

>owe/er1 it i not alwa) necear) to egment a mar,et+ -f the need and

want of all potential cutomer are homogeneou1 the mar,et need not be

egmented+

=or effecti/e egmentation1 egmentation /ariable need to e4hibit certain

characteritic+ The) are dicued below+

Measurable


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The /ariable ued for the egmentation of the mar,et hould be meaurable to

be effecti/e+ -f it not meaurable1 the mar,eter will not be able to find out

whether the egment i worth targeting+

=or e4ample1 a /ariable li,e the purchaing power of potential cutomer i

meaurable+

Substantial

9hen di/iding the mar,et into egment a mar,eter hould ta,e enough care to

ee that each egment conit of an adeFuate number of cutomer worth

catering to+ -t hould be big enough to ma,e economic ene+

-f a product i manufactured for them1 the compan) hould be able to ma,e a

profit b) targeting them+ =or e4ample1 traditionall) mot manufacturer

produced tool and eFuipment uitable for right handed peron becaue the

manufacturer conidered that the mar,et for left hander peron wa not

ubtantial+ >owe/er1 thi trend i changing now+

%ccessible

The egment of the mar,et that a tr)ing to target hould be acceible to him+

The appropriate election of the media1 it co/erage and other factor li,e the

product ditribution facilitie pla) a ma2or role in a mar,eter becoming

acceible to cutomer+

The media hould be elected in uch a wa) that the mar,eter can reach the

target egment mot effecti/el) and at the minimum cot+ Similarl)1 the

ditribution facilitie hould be efficient enough to reach the target cutomer

on time+

The product hould be a/ailable to cutomer where/er the) want it+ Therefore1

acceibilit) to the egment i /er) important to reach and cater to it+ There i


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no point producing product for thoe mar,et that the mar,eter are unable to

reach profitabl)+

"ifferentiable

Each egment of the mar,et hould be different from other in term of it

need and want+ Each egment reFuire different mar,eting trategie becaue

it repond to different trategie differentl)+ A motorc)cle manufacturing can

egment the mar,et on the bai of uage of the product+

People bu)ing motorc)cle for fuel efficienc) are different from people bu)ing

them for t)le and both need different mar,eting trategie+

%ctionable

A egmentation /ariable hould help mar,eter de/elop effecti/e mar,eting

program to attract and potential cutomer effecti/el)+

,arget Market Selection 1rocess

After the proce of effecti/e egmentation1 mar,eter mut focu their

attention on the targeting the mar,et egment that are rele/ant to their

product and li,el) to repond poiti/el) to their mar,eting trategie+

)valuating the Market Segments

9hile e/aluating the mar,et egment1 a firm mut firt e/aluate the potential of

the egment and alo it own abilit) to tap it+ 6ar,eter need to enure that the


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organi5ation ob2ecti/e are fulfilled while er/ing a particular egment of the

mar,et+

Selecting the Market Segments

After e/aluating different mar,et egment1 the compan) or the mar,eter

hould decide which egment to target+ Targeting the cutomer in a highl)

competiti/e en/ironment i a comple4 proce+

Therefore1 mar,eter are earching for new wa) of targeting cutomer+

Companie uch a Philip are adopting new wa) to target their cutomer+

Philip formed a committee comprie engineer from R8* and ocial

cientit to interact with children to come out with new product idea+

The reult1 Philip came out with a new online product targeted at children+

Thi method of in/ol/ing the target cutomer in the proce of idea generation

for new product i beneficial for the producer1 becaue the target cutomer

then tend to be lo)al to the compan)0 product line+

Thi ,ind of trateg) wor, well becaue the le/el of acceptance of the

product in the mar,et will be high enough to help the compan) car/e out the

ma4imum mar,et hare and ta) ahead of the competition+

Single segment Concentration

Single egment concentration for a mar,eter ha it own merit and demerit+

=ocuing on a ingle egment gi/e the mar,eter the ad/antage of high ale1

a he put all hi mar,eting effort on that egment and on impro/ing the

product to e4actl) match the tate and preference of the cutomer in the

egment+ howe/er1 if that egment top portioning the product for ome reaon1

the mar,eter will face er/e loe a he had been concentrating on onl) thi

egment+


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>owe/er1 the trateg) of targeting a ingle egment ha wor,ed well for ome

mar,et+ =or e4ample1 6ercede onl) concentrate on the upper income group

cutomer+

Selective specialiFation

Selecti/e peciali5ation i a proce in which the compan) focue it

reource on a few mar,et egment and de/elop it e4pertie in fulfilling the

need of thoe egment+ Thu1 b) concentrating on more than one egment1

the compan) can minimi5e it ri,+

So e/en if one egment become unattracti/e1 it can concentrate on the other

egment and fulfill it organi5ational ob2ecti/e of earning profit+

=or e4ample1 automobile manufacturing uch a >)undai1 manufacture

different model li,e Santro1 Accent and Sonata to cater to different egment

with different le/el of income+

-n thi cae1 the compan) peciali5e in car but target a few egment of the

mar,et+ There e4it a )nerg) between the /ariou egment1 but it i not

eential that )nerg) e4it between in all cae+

1ro!uct specialiFation

A compan) peciali5ing in a pecific product categor) uppl)ing to different

egment effecti/el) will gain a ubtantial reputation in manufacturing uch

product+

=or e4ample1 illette i famou worldwide for it erie of ha/ing product+

>owe/er1 there i a ri, in product peciali5ation+ -f a computer de/elop a

brea,through technolog)1 the compan)0 product will be totall) replaced in the

mar,et+


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Segment interrelationship an! super segments

A compan) that i targeting more than one egment need to e4amine the

interrelationhip between the egment o that it can optimi5e it cot and

performance+

=or e4ample1 iant >)permar,et1 a dicount tore at >)derabad1 target people

who want to bu) apparel1 ,itchenware1 electronic good1 /egetable1 liFuor

and grocerie etc+

Therefore1 it target the uper egment rather than indi/idual egment+ A uper

egment i a et of egment that are imilar+ 6ar,eter can utili5e thi

imilarit) to increae their ale+


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8.= "%,% %/%*0S-S B -/,)+1+),%,-/

K+% Are )ou"

>ealth conciou H%

S,in care conciou

Both $D

Other $M


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-nterpretation " according to the repondent of Jaipur cit) H% of people are

health conciou wherea of people are ,in care conciou 1 $D are

both health and ,in care conciou and $M i other +

.5 "o you use healthcare pro!uctsG

Regularl) HH

Sometime &% Ne/er %

S,in


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-nterpretation" according to the repondent of Jaipur cit) HH of people

regularl) ue the product wherea &% of people ue ometime and % of

people ne/er ued the product +

.6 "o you apply an! use the pro!ucts onG

=ace $

>air %M

and &%

9hole Bod) %%


59/78

-nterpretation" according to the repondent of Jaipur cit) $ of people ue

himal)a health care product on face 1 %M on hair wherea &% on leg and

hand and %% of people ue on whole bod)

.7 "o you believe in %yurve!ic care pro!ucts for your skin care or

health careG

3e H

No &M

Sometime %I


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-nterpretation" according to the repondent of Jaipur cit) H of people

belie/e in a)ur/edic care product wherea &M people don0t belie/e ina)ur/edic product and %I people belie/e ometime +

.8 "o you believe that mo!ern skin care pro!ucts leave si!e effects after

a span of timeG

K+H *O )ou belie/e that modern ,in care product lea/e ide effect after a

pan of time Q

Of coure #@

No HD


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6a) be %H

-nterpretation" according to the repondent of Jaipur cit) #@ of people

thin, that definitel) there i a ide effect of uing modern ,in care product

while HD of people thin, that there i no ide effect of uing modern

product wherea %H peron are neutral+

.9 have you hear! the name of Himalaya an! availability of its pro!uctsG

3e #

No &@

*idn0t ,now ##


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-nterpretation"+ according to the repondent of Jaipur cit) # of people are

aware of himal)a product while &@ are unaware of the product and ##

were ilent +

.: "o you ant to kno about the pro!uct’s gainG

3e I

No &@


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-nterpretation> according to the repondent of Jaipur cit) I people are

willing to ,now about the product 1 &@ of people are not intereted and %I

of people ha/e left it on later+

.; "o you agree that the company Himalaya has a huge market potentialto gro an! avail its %yurve!ic pro!uctsG

>uge H

Sufficient &

3et to be achie/ed %#


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-nterpretation> according to the repondent of Jaipur cit)H of people a)

himal)a ha a huge mar,et potential to grow while & of people a) it i

ufficient and %# people a) that it i )et to be achie/ed +

.< "o you agree that to!ay no company is 4==I guarantee! about the

successful applications of their pro!uctsG

3e I%

No #$

6a) be $D


65/78

-nterpretation> according to the repondent of Jaipur cit) I% of people

guaranteed abot the pro2ect while #$ of people do not guaranteed and $D of

people are neutral+

.4= Dhich of the folloing you oul! like choose primarily for you

health an! skin careG

A)ur/edic product H#

Non A)ur/edic product &H

Both %&


66/78


67/78


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S9OT ANAimala)a i the larget tablet coating unit in the countr)+

' 9ide range of health care and ,in care product uitable for all lea/ing

no ide effect+

' >imala)a0 product are the /er) good in A)ur/edic tandard+

Deaknesses>

Slow promotion trategie

' Slac, ha been ober/ed in A)ur/edic indutr) from the recent pat+

' Product are cotl) and people prefer other cometic in relation to it

offering the ame ad/antage+

pportunities

Since product are a/ailable in wide /ariet) a well a with


69/78

No ide effect1 the compan) ha an open mar,et potential

To capture and build it brand /alue among people+

Compan) can adopt the acceptable price range of the product+

,hreats

There i a tiff competition and low demand for product+

Entrance of new competitor1 6NC poting a threat+

There i the price war at the global le/elG

o/ernment0 rule and regulation can affect the compan)0 progre+

C/C*3S-/


70/78

There i a great mar,et potential for the compan) >imala)a and i entire range

of product to be old in the mar,et+

Since thi i indeed true that people are not /er) atified with the ue of the

preent /ariet) of health and peronal care product+

Therefore1 the) are rela)ing on the product a deli/ered b) the compan)

>imala)a and there are deli/ering eFual atifaction from it alo+

9hat - got to ,now the mot that due to immene pollution and corching heat

,illing ,in and health people are more health conciou and more ,in

conciou from the recent pat+

There do not mind pending a lot more mone) in parlour to get loo, beautifuland thu the) need to be aware with the compan) product+

So compan) can build it great reputation if it undergo aggrei/e promotion

toward ale and conumer awarene+

+)CMM)/"%,-/


71/78

A+ Compan) hould focu on ale promotion and publicit) meaure uch

a ad/ertiement in T;1 newpaper etc+

B+ Compan) hould emplo) bet mar,eting and ale peronnel and

profeional who ait it growing compan)+C+ Since the mar,et potential i tremendou therefore compan) hould

focu on de/eloping cutomer oriented awarene campaign and

programme o that the) ma) well /ered with repect to the compan)

product and their ucceful benefit+

*+ Compan) hould be ma,e a famou peronalit) whether it be a cric,et

tar or film tar to be the brand ambaador for puhing up the ale and

mar,et compan) product+

S3@@)S,-/


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A+ Regular training and de/elopment hould be gi/en with repect to new

product being launched and in regard to the mar,et propect+

B+ -t i alo uggeted that compan) hould carr) out regular updating b)

the conduct of freFuent of mar,et ur/e) on different apect uch a aboutconumer perception1 beha/ior1 mar,et cenario and indutr) cenario+

C+ Compan) can adopt the imple price polic)+

*+ The) hould tr) to undertanding the people about the product0 feature+


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BIBLIOGRAPHY

www+himala)ahealthcare+com www+a)ur/eda'herbal'remed)+com

www+thehindubuineline+com

www+ciionline+com

http://www.himalayahealthcare.com/http://www.ayurveda-herbal-remedy.com/http://www.thehindubusinessline.com/http://www.ciionline.com/http://www.himalayahealthcare.com/http://www.ayurveda-herbal-remedy.com/http://www.thehindubusinessline.com/http://www.ciionline.com/


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www+wi,ipedia+com

K?EST-ONA-RE

Q.1 Are you?

>ealth conciou

S,in care conciou

Both


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Sometime to either one

Q.2 Do you use healthcare products?

Regularl) Sometime

Ne/er

Q.3 Do you apply and use the products on?

=ace

>air

and

9hole bod)

Q.4 Do you believe in Ayurvedic care products for your skin care or

health care?

3e

No

Sometime

Q.5 Do you believe that modern skin care products leave side effects

after a span of time?

Of coure

No

6a) be

Q. !ave you heard the name of !imalaya and availability of its

products?


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3e

No

6a) be

Q." Do you #ant to kno# about it?

3e

No

uge

Sufficient

3et to be achie/e

Q.& Do you a%ree that today no company is 1''( %uaranteed about

the successful applications of their products? 3e

No

6a) be

Q.1' )hich of the follo#in% you #ould like choose primarily for you

health and skin care?

A)ur/edic product

Non A)ur/edic product

Both t)pe


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*ate" LLL+

Place" LLL+


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Project Report Heimalya Herbal

Documents

Transcript of Project Report Heimalya Herbal