Project Report Banking(KEY PLAYERS in BANKING)

NIS ACADEMY AHMEDABAD

A

Project Report

On

“BFSI PRODUCT & SERVICES (KEY PLAYERS IN BANKING)”

ANNAMALAI UNIVERSITY

Submitted to:

BECAUSE BECOMING SUCCESSFUL CAN BE TAUGHTA division of NIS SPARTA LTD,

Anil Dhirubhai Ambani Group CompanyAHMEDABAD

In partial fulfillment of academic requirement of the MBA

& PGPM Programme, year – 2011-2012

DEVELOPED BY:

PARSHU H ATTIGUDDAMBA & PGPM

APP NO: 271259



BFSI PRODUCT & SERVICES (KEY PLAYERS IN

BANKING) << AHMEDABAD>>

A comparative analysis

BATCH CODE: MBA (1th YEAR)

NAME OF COORDINATOR: RITU ARORA

NAME OF STUDENT: PARSHU H ATTIGUDDA

DATE OF SUBMISSION: 12th MARCH 2012



INDEX

NO.

CONTENTS PAGE NO.

ACKNOWLEDGEMENTDECLARATION

1 ICICI BANK1.1 INTRODUCTION 11.2 HISTORY 21.3 CORPORATE PROFILE 41.4 ICICI BANK GROUP 51.5 BOARD OF DIRECTORS 61.6 BUSINESS OBJECTIVE 7

1.6.1 VISION, MISSION1.7 BUSINESS PROFILE 8

1.7.1 PRODUCTS & SERVICES1.7.2 PERSONAL BANKING1.7.3 NRI BANKING1.7.4 BUSINESS BANKING1.7.5 CAPITAL STRUCTURE

1.8 PS OF ICICI BANK 131.9 FINANCIAL SERVICES 141.10 INSURANCE PRODUCTS 161.11 SELLING STRATEGY 17

2 HDFC BANK2.1 INTRODUCTION 182.2 HISTORY 192.3 CORPORATE PROFILE 202.4 BOARD OF DIRECTORS 212.5 BUSINESS OBJECTIVE 22

2.5.1 VISION, MISSION2.6 BUSINESS PROFILE 23

2.6.1 PRODUCTS AND SERVICES2.7 4 PS OF HDFC BANK 252.8 FINANCIAL SERVICES 262.9 INSURANCE PRODUCTS 282.10 SELLING STRATEGY 29

3 AXIS BANK3.1 INTRODUCTION 303.2 HISTORY 313.3 CORPORATE PROFILE 323.4 BOARD OF DIRECTORS 33



3.5 BUSINESS OBJECTIVE 343.5.1 VISION

3.6 BUSINESS PROFILE 353.7 PS OF AXIS BANK 363.8 INSURANCE PRODUCTS 383.9 SELLING STRATEGY 403.10 REFERENCES 41

ACKNOWLEDGEMENT



It’s a great pleasure for me to make a project on BFSI PRODUCT & SERVICES

(KEY PLAYERS IN BANKING)

First of all I would like to thank NIS Academy for giving me a chance to work on

this project. I express my deepest sense of gratitude towards my project coordinator

RITU ARORA who has helped me a lot throughout this project. I learnt many new

things from her and I am thankful to her for her kind support.

I would also like to thanks bank companies like ICICI BANK, AXIS BANK, HDFC

BANK.

Finally, yet importantly I would like to express my heartfelt thanks to my beloved

parents for their blessings, my friends and classmates for their help and wishes for

successful completion of this project.

DECLARATION



I will take pleasure in declaring that the dissertation project work that is

undertaken by me is an original and authentic work done by me. This

dissertation project is being submitted by me for the partial fulfillment for

award of MBA & PGPM from Nis Academy Ahmedabad (Annamalai

University)

INTRODUCTION

TYPES



Private

BSE & NSE: ICICI, NYSE: IBN

INDUSTRY

Banking

Insurance

Capital Markets and allied industries

FOUNDED

1955 (as Industrial Credit and Investment Corporation of India)

PRODUCTS

Loans, Credit Cards, Savings, Investment vehicles, Insurance etc.

REVENUE

▲ USD 15.06 billion

TOTAL ASSETS

▲ USD 120.61 billion

HEAD OFFICEICICI Bank9th Floor, South TowersICICI TowersBandra Kurla ComplexBandra (E) Mumbai.Phone: 91-022-653 7914Website: www.icicibank.com

HISTORY

ICICI Bank was originally promoted in 1994 by ICICI Limited, an Indian financial institution, and was its wholly-owned subsidiary. ICICI's shareholding in ICICI Bank was


http://www.icicibank.com/


reduced to 46% through a public offering of shares in India in fiscal 1998, an equity offering in the form of ADRs listed on the NYSE in fiscal 2000, ICICI Bank's acquisition of Bank of Madura Limited in an all-stock amalgamation in fiscal 2001, and secondary market sales by ICICI to institutional investors in fiscal 2001 and fiscal 2002. ICICI was formed in 1955 at the initiative of the World Bank, the Government of India and representatives of Indian industry. The principal objective was to create a development financial institution for providing medium-term and long-term project financing to Indian businesses.

In the 1990s, ICICI transformed its business from a development financial institution offering only project finance to a diversified financial services group offering a wide variety of products and services, both directly and through a number of subsidiaries and affiliates like ICICI Bank. In 1999, ICICI become the first Indian company and the first bank or financial institution from non-Japan Asia to be listed on the NYSE.

After consideration of various corporate structuring alternatives in the context of the emerging competitive scenario in the Indian banking industry, and the move towards universal banking, the managements of ICICI and ICICI Bank formed the view that the merger of ICICI with ICICI Bank would be the optimal strategic alternative for both entities, and would create the optimal legal structure for the ICICI group's universal banking strategy. The merger would enhance value for ICICI shareholders through the merged entity's access to low-cost deposits, greater opportunities for earning fee-based income and the ability to participate in the payments system and provide transaction-banking services. The merger would enhance value for ICICI Bank shareholders through a large capital base and scale of operations, seamless access to ICICI's strong corporate relationships built up over five decades, entry into new business segments, higher market share in various business segments, particularly fee-based services, and access to the vast talent pool of ICICI and its subsidiaries.

In October 2001, the Boards of Directors of ICICI and ICICI Bank approved the merger of ICICI and two of its wholly-owned retail finance subsidiaries, ICICI Personal Financial Services Limited and ICICI Capital Services Limited, with ICICI Bank. The merger was approved by shareholders of ICICI and ICICI Bank in January 2002, by the High Court of Gujarat at Ahmedabad in March 2002, and by the High Court of Judicature at Mumbai and the Reserve Bank of India in April 2002. Consequent to the merger, the ICICI group's financing and banking operations, both wholesale and retail, have been integrated in a single entity.



ICICI Bank has formulated a Code of Business Conduct and Ethics for its directors and employees.

CORPORATE PROFILE

ICICI Bank is India's second-largest bank with total assets of Rs. 4,062.34 billion (US$ 91 billion) at March 31, 2011 and profit after tax Rs. 51.51 billion (US$ 1,155 million) for the year ended March 31, 2011. The Bank has a network of 2,553



branches and about 7,440 ATMs in India, and has a presence in 19 countries, including India.

ICICI Bank offers a wide range of banking products and financial services to corporate and retail customers througha variety of delivery channels and through its specialised subsidiaries in the areas of investment banking, life and non-life insurance, venture capital and asset management. The Bank currently has subsidiaries in the United Kingdom, Russia and Canada, branches in United States, Singapore, Bahrain, Hong Kong, Sri Lanka, Qatar and Dubai International Finance Centre and representative offices in United Arab Emirates, China, South Africa, Bangladesh, Thailand, Malaysia and Indonesia. Our UK subsidiary has established branches in Belgium and Germany.

ICICI Bank's equity shares are listed in India on Bombay Stock Exchange and the National Stock Exchange of India Limited and its American Depositary Receipts (ADRs) are listed on the New York Stock Exchange (NYSE).

ICICI BANK GROUP



BOARD OF DIRECTORS

BOARD MEMBER



Mr. K. V. Kamath, Chairman Mr. Sridar Iyengar

Mr. Homi R. Khusrokhan

Mr. Arvind Kumar

Mr. M.S. Ramachandran

Dr. Tushaar Shah

Mr. V. Sridar

Ms. Chanda Kochhar,Managing Director & CEO

Mr. N. S. Kannan,Executive Director & CFO

Mr. K. Ram Kumar,Executive Director

Mr. Rajiv Sabharwal,Executive Director

BUSINESS OBJECTIVE

VISION, MISSION

VISION


http://www.icicibank.com/aboutus/board-of-directors-rajiv-sabharwal.html

http://www.icicibank.com/aboutus/board-of-directors-rajiv-sabharwal.html

http://www.icicibank.com/aboutus/board-of-directors-k-ramkumar.html

http://www.icicibank.com/aboutus/board-of-directors-k-ramkumar.html

http://www.icicibank.com/aboutus/board-of-directors-ns-kannan.html

http://www.icicibank.com/aboutus/board-of-directors-ns-kannan.html

http://www.icicibank.com/aboutus/board-of-directors-chanda-kochhar.html

http://www.icicibank.com/aboutus/board-of-directors-chanda-kochhar.html

http://www.icicibank.com/aboutus/board-of-directors-v-sridar.html

http://www.icicibank.com/aboutus/board-of-directors-tushaar-shah.html

http://www.icicibank.com/aboutus/board-of-directors-ms-ramachandran.html

http://www.icicibank.com/aboutus/board-of-directors-arvind-kumar.html

http://www.icicibank.com/aboutus/board-of-directors-homi-khusrokhan.html

http://www.icicibank.com/aboutus/board-of-directors-sridar-iyengar.html

http://www.icicibank.com/aboutus/board-of-directors-kv-kamath.html


To be the leading provider of financial services in India and a major global bank.

MISSION

We will leverage our people, technology, speed and financial capital to: be the banker of first choice for our customers by delivering high quality, world-class service.

Expand the frontiers of our business globally.

Play a proactive role in the full realization of India’s potential.

Maintain a healthy financial profile and diversify our earnings across businesses and geographies.

Maintain high standards of governance and ethics.

Contribute positively to the various countries and markets in which we operate.

Create value for our stakeholders.

BUSINESS PROFILE

PRODUCTS & SERVICES

PERSONAL BANKING



a) Depositsb) Loansc) Cardsd) Investmentse) Insurancef) Demat Servicesg) Wealth Management

NRI BANKING

a) Money Transferb) Bank Accountsc) Investmentsd) Property Solutionse) Insurancef) Loans

BUSINESS BANKING

a) Corporate Net Bankingb) Cash Managementc) Trade Servicesd) FXOnlinee) SME Servicesf) Online Taxesg) Custodial Services

CAPITAL STRUCTURE

The Authorized Capital of ICICI Bank is 214.75 Crores. The Issued, Subscribed and Paid up Capital is divided into 1113250642 equity shares @ Rs.10/- each.

PRODUCTS AND SERVICES

PERSONAL BANKING



LOAN PRODUCT DEPOSIT PRODUCT INVESTMENT & INSURANCE

Auto loan

Loan against security

Loan against property

Personal loan

Credit card

2- wheeler loan

Commercial vehicles finance

Home loans

Retail business banking

Tractor loan

Working capital finance

Construction

Equipment finance

Health care finance

Education loan

Gold loan

Savings A/C

Current A/C

Fixed Deposits

Demat A/C

Safe Deposit Lockers

Mutual Funds

Bonds

Knowledge Centre

Insurance

General And Health Insurance

Equity And Derivatives

Mudra Gold Bar

CARDS PAYMENT SERVICES ACCESS TO BANK

Credit Card

Debit Card

Prepaid Card

Net Safe

Merchant

Prepaid Refill

Net Banking

One View

InstaAlert Mobile Banking



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FOREX SERVICES

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Product And Services

Trade Services

Forex Service Branch Locater

RBI Guidelines

Bill Pay

Visa Bill Pay

InstaPay

Direct Pay

Visa Money Transfers

E-Monies Electronic Funds Transfer

Online Payment Of Direct Tax

ATM

Phone Banking

Email Statements

Branch Network

WHOLESALE BANKING

CORPORATE SMALL & MEDIUM ENTERPRISES

FINANCIAL INSTITUTION &TRUSTS

Funded Services

Non Funded Services

Value Added Services

Internet Banking

Funded Services

Non Funded Services

Specialized Services

Value Added Services

Internet Banking

BANKS

Clearing Sub-Membership

RTGS Sub-Membership

Fund Transfer

ATM Tie- Ups

Corporate Salary A/C

Tax Collection

FINANCIAL INSTITUTION

Mutual Funds



Stock Brokers

Insurance Companies

Commodities Business

Trusts

NRI SERVICES

ACCOUNTS & DEPOSITS REMITTANCES

Rupee Saving A/C

Rupee Current A/C

Rupee Fixed Deposits

Foreign Currency Deposits

Accounts For Returning Indians

North America

Uk

Europe

South East Asia

Middle East

Africa

Others

Quick Remit

India Link

Check Lock Box

Telegraphic/ Wire Transfer

Fund Transfer Cheques/Dds/Tc

INVESTMENT & INSURANCES LOANS

Mutual Funds Home Loans



Insurance

Private Banking

Portfolio Investment Scheme

Loans Against Securities

Loans Against Deposits

Gold Card Credit

PAYMENT SERVICES ACCESS TO BANK

Net Safe

Bill Pay

InstaPay

Direct Pay

visa Money

Online Donation

Net Banking

One View

Insta Alert

ATM

Phone Banking

Email Statements

Branch Networks

PS OF ICICI BANK

PRICING

a) Pricing Decisions related to interest, fee or commission.b) RBI and IBAc) Raising Number of Customers



d) Fold Strategies

PLACE

a) Services are sold through branchesb) Making Promised Services available to the ultimate users.c) Branches OF ICICI:d) 1900 in India and 33 in Mumbai.

PROMOTION

a) Advertising - Television, radio, movies, theatresb) Print Media- Hoardings, newspaper, magazines c) Publicity- Road shows, campus visits, sandwich man, Sponsorshipd) Sales Promotion- Gifts, discount and commission, incentives, etc.e) Personal Selling- Cross-sale (selling at competitors place), personalized service f) Telemarketing- ICICI one source Call center (mind space)

PROCESS

a) Standardization- ICICI bank has got standardized procedures got typical transactions.

b) Customization- Specialty counters at each branch to deal with customers of a particular scheme.

c) Simplicity- Separate counters exist with clear indication. d) Customer Involvement- Money matters and signature.

FINANCIAL SERVICES

ICICI Bank services the financial sector for the entire set of banking requirements and provides a complete range of solutions. The Financial Institutions and Syndication Group (FISG) is responsible for ICICI Bank's relationship with the financial sector. Under this umbrella, the Bank caters exclusively to the needs of -:



a) Domestic Financial Institutions b) Banks c) Mutual Funds d) Insurance Companies e) Fund Accounting

The FISG has built strong relationships through various interactive measures, like seminars, training programs, sharing of market information and views with clients, organizing the Bank CEOs' Forum, etc. We provide the following services to our clients.

TRANSACTION BANKING

The Bank delivers world class banking services to financial sector clients. Our current roaming accounts empower you with 'Anytime, Anywhere Banking'. They are designed for your convenience. Our comprehensive collection and payment services span India's largest CMS network of over 4,500 branches. We provide correspondent banking tie-ups with foreign banks to assist them in their India-related businesses.

LOAN SYNDICATION

The FISG is responsible for syndication of loans to corporate clients. We ensure the participation of bank and financial institution for the syndication of loans. Some of the products syndicated are.

a) Project Finance b) Corporate Term Loans c) Working Capital Loans d) Acquisition Finance, etc.

SELL DOWN

ICICI Bank is a leader in the securitization and asset sell-down market. From its portfolio, the FISG offers different products to its clients in this segment. The products are.

a) Asset-Backed Securities (ABS)



b) Mortgage-Backed Securities (MBS) c) Corporate Loan Sell-down d) Direct Loan Assignment

BUYOUTS

As a part of a risk-diversification and portfolio-churning strategy, ICICI Bank offers buyouts of the assets of its financial sector clients.

RESOURCES

The Bank also raises resources, from clients, for internal use by issuing a gamut of products, which run from Certificates of Deposit (CDs) to Term deposits to Term Loans.

INSURANCE PRODUCTS

TRAVEL INSURANCE

Overseas Travel Insurance covers all unexpected and unplanned medical and non-medical expenses when you are abroad. With facilities like cashless settlement of claims



worldwide, cashless hospitalization and many more, the policies will cover all your travel insurance needs.

HEALTH INSURANCE

Choose from different types of health insurance policies like Family Protect Premier Health Insurance, Health Advantage Plus, and Personal Accident Cover & Critical Care. Avail of facilities such as coverage of OPD expenses, cashless claims over a wide network of hospitals and many more. Opt for the ideal health plan for yourself and your family.

CAR INSURANCE

Get a comprehensive Policy for your Car, which covers Third Party Liability (TPL) for bodily injury and/or death, Personal Accident cover for owner-driver and loss or damage to the vehicle insured (Own Damage or OD).

TWO WHEELER INSURANCE

Get an extensive insurance cover for your two wheeler with No Claim Bonus (NCB). Voluntary Excess Discount, personal accident cover and many more benefits. Get your policy instantly with no paperwork.

HOME INSURANCE

Gets complete coverage for your home including cover for both the structure of the home and your belongings due to natural or manmade calamities and for burglary of the belongings?

STUDENT MEDICAL INSURANCE

When you are going to study abroad, get student medical insurance. It covers all the medical and non-medical expenses while you are abroad. Avail of benefits like extending your policy 3 months in advance, no pre-medical check -up before policy issuance and many more.

SELLING STRATEGY

a) Cross selling of products as a major area of focus.b) Creation of concept of DSA (Direct Selling Agent).c) Creation of concept of DST (Direct Selling Team).



d) Effort on the part of the bank to reach the customer rather than waiting for the customer.

e) Use of internet, mobile, ATM’s and other technological device to reach and serve the customers.

f) Aimed at generating sales. g) Communicates product features and benefits.h) Mainly through print media.i) Point of purchase promotion tools for different products to reach the relevant

customer segment.

INTRODUCTION

TYPE

Public



FOUNDED

1994

HEADQUARTER

HDFC Bank Ltd. Mumbai, India

INDUSTRY

Banking, Insurance, Capital Markets and allied industries

PRODUCTS

Loans, Credit Cards, Savings, Investment vehicles, Insurance etc.

NET REVENUE

Rs.2, 509.6 crores

NET INCOME

Rs. 4,634.3 crores

WEBSIT

www.hdfcbank.com

HISTORY

HDFC Bank was incorporated in 1994 by Housing Development Finance Corporation Limited (HDFC), India's largest housing finance company. It was among the first companies to receive an 'in principle' approval from the Reserve Bank of India (RBI) to


http://en.wikipedia.org/wiki/Reserve_Bank_of_India


set up a bank in the private sector. The Bank started operations as a scheduled commercial bank in January 1995 under the RBI's liberalization policies.

Times Bank Limited (owned by Bennett, Coleman & Co. / Times Group) was merged with HDFC Bank Ltd., in 2000. This was the first merger of two private banks in India. Shareholders of Times Bank received 1 share of HDFC Bank for every 5.75 shares of Times Bank.

In 2008 HDFC Bank acquired Centurion Bank of Punjab taking its total branches to more than 1,000. The amalgamated bank emerged with a base of about Rs. 1, 22,000 crore and net advances of about Rs.89, 000 crore. The balance sheet size of the combined entity is more than Rs. 1, 63,000 crore.

CORPORATE PROFILE

PROFILE

a) Housing Development Finance Corporation.


http://en.wikipedia.org/wiki/Centurion_Bank_of_Punjab

http://en.wikipedia.org/w/index.php?title=Times_Bank&action=edit&redlink=1


b) Founded in 1977 by Hasmukh bhai Parakh.c) HDFC Bank was incorporated in August 1994.d) Among the first in new generation commercial banks.e) Registered office in Mumbai, India.f) Promoted by HDFC, the parent company.g) IPO in India in 1995.h) Listed in NSE, BSE, NYSE (ADR).

NETWORK

a) 761 branchesb) 1977 ATM’s in the countryc) 327 cities in Indiad) All branches are OLRT connectede) 16 branches in Middle eastf) 6 in Africag) Representative offices in Hong Kong, New York, London & Singapore

BOARD OF DIRECTORS

BOARD MEMBERS

NAME DESIGNATION



C M Vasudev Chairman / Chair Person

Harish Engineer Executive Director

Renu Karnad Director

Pandit Palande Director

Bobby Parikh Director

NAME DESIGNATION

Aditya Puri Managing Director

Paresh Sukthankar Executive Director

Ashim Samanta Director

Partho Datta Director

Anami N Roy Director

BUSINESS OBJECTIVE

MISSION


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http://connect.in.com/paresh-sukthankar/profile.html

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http://connect.in.com/bobby-parikh/profile.html

http://connect.in.com/pandit-palande/profile.html

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World Class Indian Bank Bench marking against international standards. To build sound customer franchises across distinct businesses Best practices in terms of product offerings, technology, service levels, risk management and audit & compliance.

VISION STATEMENT OF HDFC BANK

The HDFC Bank is committed to maintain the highest level of ethical standards, professional integrity and regulatory compliance. HDFC Bank’s business philosophy is based on four core values such as:-

a) Operational excellenceb) Customer Focusc) Product leadershipd) People

The ob jec t ive o f the HDFC Bank i s to p rov ide i t s t a rge t marke t cus tomers a fu l l r ange o f financial products and banking services, giving the customer a one-step window for all his/her requirements. The HDFC Bank plus and the investment advisory services programs have been designed keeping in mind needs of customers who seeks distinct financial solutions, information and advice on various investment avenues.

BUSINESS PROFILE




a) Travelers Chequesb) Credit cardc) Home loand) Personal loane) Foreign Currency Cashf) Foreign Currency Demand Draftsg) Cheque Depositsh) Remittancesi) Trade Servicesj) Mutual fundsk) Insurance


TRAVELLERS CHEQUES

Travelers Cheques are a safe and easy way to protect your money when you travel. You can encase them only when you need to, and only against your signature, unlike cash which can be stolen and misused by anybody, immediately.

CREDIT CARD

Credit Card can be used for all your requirements, be it shopping, eating out, holidaying, fuelling up your vehicle, railway ticket reservations - just about any financial requirement, planned.

HOME LONE

Home loans for individual to purchase or construct houses.

PERSONAL LOAN

The procedure of personal loan is simple, documentation is minimal and approval is quick.

FOREIGN CURRENCY CASH



Foreign Currency Cash is a convenient way of meeting personal expenses along your journey, paying for taxis / internal travel, food expenses etc.

FOREIGN CURRENCY DEMAND DRAFTS

Demand Drafts are issued in seven currencies like United States Dollars (USD), Great Britain Pounds (GBP), EURO, Japanese Yen (JPY), Australian Dollars (AUD), Canadian dollars (CAD) and New Zealand Dollars (NZD).

FOREIGN CURRENCY CHEQUE DEPOSITS

We can directly deposit our foreign currency cheques in to our saving or current account.

REMITTANCES

HDFC Bank offers the remittance facilities by which we can send and receive money to anyone. They are categorized depending on location and the urgency with which we want the money transferred.

TRADE SERVICE

HDFC Bank have people with high level of expertise and experience in trade services to provide services to suit specific requirements and structure solutions for business needs. HDFC Bank has 500 branches for trade services.

MUTUAL FUNDS

Mutual funds are funds that pool the money of several investors to invest in equity or debt markets.

INSURANCE

HDFC Bank offers a world of choice in insurance. Like – children future plans, retirements plans, standard life, etc.

4 PS OF HDFC BANKANNAMALAI UNIVERSITY


PRODUCT

The product itself is the first element. Products most satisfy consumer needs. The management must, first decide the products to be produced, by knowing the needs of the consumers.

PRICE

The second element to affect the volume of sales is the price. The market or announced amount of money asked from a buyer is known as basic value placed on a product.

PROMOTION

The product may be known to the consumers. F i rms mus t undertake promotion work-advertising, publicity, personal selling etc. which are the major activities.

PLACE

Physical distribution is the delivery of products at the rights time and at the right place. The distribution mix is the combination of decisions relating to marketing channels, storage facility inventory control, location transportation warehousing etc.

FINANCIAL SERVICES



WEALTH SERVICES (earlier known as Wealth Advisory Services)

This exclusive service comes to you with an array of unmatched benefits, which include:

a) Structured Process considering your risk profile, investment objectives and financial goals.

b) Recommendations from HDFC Bank's in-house research team.c) Choice of convenient Mutual Fund execution platforms.

MUTUAL FUNDS

Invest through the Mutual Fund route to meet your varied investment objectives.

TAX PLANNING

At HDFC Bank we offer a number of advantageous tax saving investment options.

INSURANCE

Life insurance is designed to offer financial protection for you and your family during the times of uncertainties. Choose from a range of traditional insurance and unit linked plans designed to help you with your savings, retirement, investment and protection needs.

TRADITIONAL PLANS UNIT LINKED PLAN

HDFC SL New Money Back Plan HDFC SL Crest Plan

HDFC Term Assurance Plan HDFC SL Young Star Super II Plan

HDFC Loan Cover Term Assurance Plan HDFC SL Regrowth Super II Plan

HDFC Single Premium Whole of Life Insurance Plan

HDFC SL Young Star Super Premium

HDFC Savings Assurance Plan HDFC SL Regrowth Maxi miser

HDFC SL Classic Assure Insurance Plan

BONDS


http://www.hdfcbank.com/personal/investments/life_insurance/traditional_plans/HDFC_SL_ClassicAssure_Insurance_Plan/Overview.htm

http://www.hdfcbank.com/personal/investments/life_insurance/unit_linked_plans/HDFC_SL_ProGrowth_Maximiser/HDFC_SL_ProGrowth_Maximiser.htm

http://www.hdfcbank.com/personal/investments/life_insurance/traditional_plans/HDFC_Savings_Assurance_Plan/Overview.htm

http://www.hdfcbank.com/personal/investments/life_insurance/unit_linked_plans/HDFC_SL_YoungStar_Super_Premium/HDFC_SL_YoungStar_Super_Premium.htm

http://www.hdfcbank.com/personal/investments/life_insurance/traditional_plans/single_premium/single_Premium_life_insurance.htm

http://www.hdfcbank.com/personal/investments/life_insurance/traditional_plans/single_premium/single_Premium_life_insurance.htm

http://www.hdfcbank.com/personal/investments/life_insurance/unit_linked_plans/HDFC_SL_ProGrowth_Super_II/HDFC_SL_ProGrowth_Super_II.htm

http://www.hdfcbank.com/personal/investments/life_insurance/traditional_plans/loan_cover/loancover_term_assuranceplan.htm

http://www.hdfcbank.com/personal/investments/life_insurance/unit_linked_plans/HDFC_SL_YoungStar_Super_II/HDFC_SL_YoungStar_Super_ll.htm

http://www.hdfcbank.com/personal/investments/life_insurance/traditional_plans/term_assurance/term_assuranceplan.htm

http://www.hdfcbank.com/personal/investments/life_insurance/unit_linked_plans/HDFC_SL_Crest/HDFC_SL_Crest.htm

http://www.hdfcbank.com/personal/investments/life_insurance/traditional_plans/HDFC_SL_New_Money_Back/HDFC_SL_NewMoneyBack.htm


A secure investment avenue giving you stable returns with tax benefits.

KNOWLEDGE CENTER

Profit from our research and make informed investment decisions.

EQUITIES & DERIVATIVES

Leverage our vast information repository and transact online.

MUDRA GOLD BAR

Buy 24 Karat gold bars made in Switzerland and certified by Assay.

MUDRA SILVER BAR

Buy 24 Karat Silver bars made in Switzerland and certified by Assay.

MUDRA SILVER BAR

Buy 24 Karat Silver bars made in Switzerland and certified by Assay.

INSURANCE PRODUCTS



CHILDS PLAN

As parents you would never let money come in the way of fulfillment of your children's true potential.Our Child Plans allow your children to dream big and soar high.

RETIREMENT PLAN

Let your golden years be the most precious of your life, full of freedom and choice. Our Retirement Plans will let you live the life you deserve.

GROWTH PLAN

Luxury car, foreign hol- iday or dream house, create your own wish list and make it come true.Our Growth Plans will let you live the life you deserve.

PROTECTION PLAN

As the primary earning member, make sure that your family is never lacking in anything even if you are not around. Explore our Protection Plans that guarantee maximum protection at a low cost.

HEALTH PLAN

The health of every member of the family is precious and you need to safeguard it on priority.Use our Health Plans to make sure your family stays fit and fine.

SAVINGS PLAN

Insurance acts as a secure tool to maximize your savings and offer that much-needed protection. Savings plan takes care of market conditions and secures your investments. It is a systematic and sure way of fulfilling dreams.

SELLING STRATEGY



a) Increasing market share in India’s expanding banking.b) Delivering high quality customer service.c) Delivering more products to more customers.d) Maintaining current high standards for asset quality through disciplined credit risk

management.e) Develop innovative products and services that attract targeted customers and

address inefficiencies in the Indian financial sector.

INTRODUCTION



Start on 1994

On July 2007 UTI Bank rebrand as Axis Bank

PROMOTERS

a) Unit Trust Of India (UTI)b) Life Insurance Corporation (LIC)c) General Insurance Corporation (GIC)d) National Insurance Company Limitede) New India Assurance Company Limitedf) The Oriented Insurance Company Limitedg) United India Insurance Company Limited

CAPITALIZATION

359 crore

Public Holding = 57.60%

REGISTERED OFFICE

Ahmedabad

CENTRAL OFFICE

Mumbai

TOTAL BRANCHES

827, ATM: 3595

BANK STRENGTHS

Retail Banking

Corporate Banking

HISTORY



Axis Bank was the first of the new private banks to have begun operations in 1994, after the Government of India allowed new private banks to be established. The Bank was promoted jointly by the Administrator of the specified undertaking of the Unit Trust of India (UTI - I), Life Insurance Corporation of India (LIC) and General Insurance Corporation of India (GIC) and other four PSU insurance companies, i.e. National Insurance Company Ltd., The New India Assurance Company Ltd., The Oriental Insurance Company Ltd. and United India Insurance Company Ltd.

The Bank as on 31st December, 2011 is capitalized to the extent of Rs. 412.57 crores with the public holding (other than promoters and GDRs) at 53.63%.

The Bank's Registered Office is at Ahmedabad and its Central Office is located at Mumbai. The Bank has a very wide network of more than 1281 branches (including 169 Service Branches/CPCs as on 31st March, 2011). The Bank has a network of over 7591 ATMs (as on 30th September, 2011) providing 24 hrs a day banking convenience to its customers. This is one of the largest ATM networks in the country.

The Bank has strengths in both retail and corporate banking and is committed to adopting the best industry practices internationally in order to achieve excellence.

CORPORATE PROFILE



The Bank's Registered Office is at Ahmedabad and its Central Office is located at Mumbai. At the end of September 2010, The Bank has a very wide network of more than 1281 branches and Extension Counters (as on 31st December, 2010). The Bank has a network of over 6270 ATMs (as on 31st March, 2011). The Bank has loans now (as of June 2007) account for as much as 70 per cent of the bank’s total loan book of Rs 2,00,000 crore. For HDFC Bank, retail assets are around 57 per cent (Rs 28,000 crore) of the total loans as of March 2007.

In the case of Axis Bank, retail loans have declined from 30 per cent of the total loan book of Rs 25,800 crore in June 2006 to around 23 per cent of loan book of Rs.41,280 crore (as of June 2007). Even over a longer period, while the overall asset growth for Axis Bank has been quite high and has matched that of the other banks, retail exposures grew at a slower pace.

If the sharp decline in the retail asset book in the past year in the case of Axis Bank is part of a deliberate business strategy, this could have significant implications (not necessarily negative) for the overall future profitability of the business.

Despite the slower growth of the retail book over a period of time and the outright decline seen in the past year, the bank’s fundamentals are quite resilient. With the high level of mid-corporate and wholesale corporate lending the bank has been doing, one would have expected the net interest margins to have been under greater pressure. The bank, though, appears to have insulated such pressures. Interest margins, while they have declined from the 3.15 per cent seen in 2003-04, are still hovering close to the 3 per cent mark. (The comparable margins for ICICI Bank and HDFC Bank are around 2.60 per cent and 4 per cent respectively. The margins for ICICI Bank are lower despite its much larger share of the higher margin retail business, since funding costs also are higher).

The Bank today is capitalized to the extent of Rs. 409.90 crores with the public holding (other than promoters and GDRs) at 53.63%. It is also listed in the top 100 most trusted brands of India in the Brand Trust Report.

Axis Bank operates the worlds highest ATM site at Thegu, Sikkim at 13,200 feet above sea level.

BOARD OF DIRECTORS



BOARD OF DIRECTORS

NAME DESIGNATION

Dr. Adarsh Kishore Chairman / Chair Person

Smt. Shikha Sharma Managing Director & CEO

Dr. R.H. Patil Director

Smt. Rama Bijapurkar Director

Shri M.V. Subbiah Director

Shri K. N. Prithviraj Director

Shri V. R. Kaundinya Director

Shri S. B. Mathur Director

Shri Prasad R. Menon Director

Shri R. N. Bhattacharyya Director

Shri Samir K Barua Director

BUSINESS OBJECTIVE

VISION



To be the preferred financial solutions provider excelling in customer delivery through insight, empowered employees and smart use of technology

a) Core Valuesb) Customer Centricityc) Ethicsd) Transparencye) Teamworkf) Ownership

BUSINESS PROFILE



PRODUCTS & SERVICES

a) Easy Access Saving Accountb) Saving Account for Womenc) Prime Saving Accountd) Senior Citizens Saving Accounte) Priority Bankingf) Corporate Salary Accountg) Trust /NGOs Saving Accounth) Resident Foreign Currency Accounti) Online Trading Accountj) Current Accountk) Term Depositsl) Locker Facilitiesm) NRI Servicesn) Depository Serviceso) Financial Advisory Servicesp) Wealth Management Servicesq) Insurance Solutions – Life and Generalr) Retail Loanss) Credit Loanst) Travel Currency Cards

PS OF AXIS BANK



PRODUCT

The main products of AXIS Bank are Saving Account, Current Account and Demat Account. The other products are Home loan, personal loan, Insurance, Credit cards, etc.

For better marketing of products, the products are categorized under Axis Bank and Axis Sales. Products under Axis Bank is

a) Saving Accountb) Current Accountc) Forex Departmentd) Salary Accountse) Products under Axis Sales aref) Home loang) Personal loan,h) Demat Account

PLACE

Place plays an important role in tangibilizing service offerings. Quality of service is perceived by many customers in the form of place of delivery- locational appeal, interiors, ambience, etc. If a bank is located in a crowded market the place or location will be a negative tangibilizes. Providing excellent tangibles in the form of place or location and interiors is particularly important for appealing to the customers segment. More recently, some of the private banks in India like AXIS Bank are providing very attractive tangibles in the form of their locations, exteriors and interiors.

PROMOTION

Promotion can tangibilize services in different forms:

a) Visualizationb) Associationc) Physical representationd) Documentation.

Visualization tangibilizes services through hoardings, TV and print campaigns or advertisements. Physical representation in services has a good promotional appeal to customers like use of colors to symbolize wealth and status. Service providers use



documentation in their promotions in support of their claims for dependability, popularity and responsiveness

PEOPLE

People are a common factor in every service. And people tangibilize services. Good people (means good performance) make good or successful services. Bad performers deliver bad services.

INSURANCE PRODUCTS



LIFE INSURANCE

MetLife India offers you a wide choice of life insurance plans that help you take care of your varied needs like protection, wealth accumulation & long term savings for children's education, children's marriage, retirement, tax savings etc.

MetLife India, through their trained & certified Financial Planning Consultants will help you in ascertaining your protection and investment needs.

MET MONTHLY INCOME PLAN

Guaranteed Monthly Income Plan (Par).Met Monthly Income Plan' a participating endowment plan which guarantees you and your family a monthly regular income for 15 years and ensures you lives life your way.

MET BHAVISHYA

Guaranteed Money back child plan (Non Par). Met Bhavishya is a guaranteed money back insurance plan that provides funds to meet education and career milestones of your child.

MET SUVIDHA (Par)/ (Non Par)

A flexible endowment plan that combines savings with security. Met Suvidha (Par) is a Flexible Endowment Plan that combines savings and security.

This plan also comes in a Non Par version which pays a completely guaranteed maturity benefit in the form of a Sum Assured.

MET SUKH-MONEY

BACK PLAN (Non Par) Met Sukh is a guaranteed Money-Back plan that offers 10% guaranteed additions on Sum Assured for every policy year.

HEALTH INSURANCE



FAMILY HEALTH

Only Axis Bank offers you the advantage of insuring not just yourself but your entire family with one policy. Our Family Health insurance programmed provides a comprehensive health insurance that covers you, your spouse and 3 dependent children up to the age of 18 years. Thanks to our association with Bajaj Allianz General Insurance, now you don't have to pay multiple premiums to insure all the members in your family.

Family Health Insurance Programed provides you and your family members.

HOSPITAL REIMBURSEMENT

Reimbursement of your hospital expenses in case of sudden illness, accidents or emergency surgeries

HOSPITAL CASH PAYOUT

SILVER HEALTH

Health care costs are high and getting higher. As the age of an individual increases the health care costs increase manifold and become a burden on the individual. Senior citizens have to pay out of their hard earned savings to meet the expenses. Bajaj Allianz's Silver Health Plan for senior citizens protects you and your spouse in case you need expensive medical care. You get cashless benefit or medical reimbursement for hospitalization expenses due to illness or accidents.

COVERAGE

a) Hospitalization expenses and an amount equivalent to 3% of admissible hospitalization expenses in respect of any and all pre and post hospitalization expenses.

b) Ambulance charges in an emergency subject to a limit of Rs 1,000.c) Pre-existing illnesses are covered from the second year of the policy.d) The company's liability in case of any pre-exiting illness from the second year of

the policy would be restricted to 50% of the limit of indemnity in a policy year.e) The policy has a lifetime indemnity limit of three times the limit of indemnity

specified in the earliest senior citizen plan, if the policy is renewed continuously.

SELLING STRATEGYANNAMALAI UNIVERSITY


The decision to re-brand the bank emanated from the need to move out of a scenario of brand confusion that is created by several shareholder-unrelated entities using the UTI brand. On the creative point of view, the change of name from UTI Bank to Axis Bank is precisely just a name change. Everything else about the brand remains the same. Axis is a strong name with an international aura to it. It is very much in keeping with UTI’s success story in the private banking arena.

MARKETING INITIATIVES

On the marketing initiatives, a multimedia campaign was unfolded on August 1 that will go on for the next few weeks. It seeks to reassure customers that the change of name will in no way affect the services offered by the bank. On the thought process the creative platform adopted for the name change is based primarily on twins -- siblings whose names are different, but are identical in every other way. This campaign will run on

a) Televisionb) Outdoor c) Print

Radio and other 360-degree media. Some interesting innovations are planned in the print medium. On radio, the name change is being expressed in a slightly different manner, in keeping with the nature of the medium.

BROADSHEET WAY

The first campaign that was featured was a false cover page for Mid-Day going the broadsheet way. The campaign very much focused on the idea on the awareness of the bank changing its name to ‘Axis Bank’. Television is given priority as it gives the maximum reach among the mass media channels. Besides the mass media channels, the 2,500-odd ATM locations is also being used to convey the name change message. And of course, the signage of the 600 or so branches will also change to reflect the new name.

LOGO DESIGN:

The logo design of Axis Bank is based on the letter ‘A’. It is a contemporary, universal and solid design that retains the burgundy color of the original UTI logo as a link to its heritage

REFERENCES



a) www.google.com

b) www.wikipedia.com

c) Business world

d) Business today

e) magazine

f) Economics times News paper

g) Times of India

h) www.axisbank.com

i) www.hdfcbank.com

j) www.onlinesbi.com


Project Report Banking(KEY PLAYERS in BANKING)

Documents

Transcript of Project Report Banking(KEY PLAYERS in BANKING)