Project Report

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PROJECT REPORT ON A STUDY TO MEASURE MARKET POTENTIAL AND CUSTOMERS BUYING MOTIVES TOWARDS CIPLA’S ASTHALIN INHALER IN ALIGARH DISTRICT Submitted in partial fulfillment of the requirements for the award of the Post-Graduate Diploma in Business Management By Harveer Singh Raghav Roll No. 14009!"0004 UNDER THE SUPERVS!N !"# D#. G$#$%& V'#%&()* SHRI VARSHNEY +P.G., COLLEGE- ALIGARH +A l$'/) /o D#. B.R. A 2) 3'# U($ )#%$/*- A5#', S)%%$o( !01461

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PROJECT REPORTON

A STUDY TO MEASURE MARKET POTENTIAL AND CUSTOMERS BUYING MOTIVES TOWARDS CIPLAS ASTHALIN INHALER IN ALIGARH DISTRICT

Submitted in partial fulfillment of the requirementsfor the award of thePost-Graduate Diploma inBusiness Management

ByHarveer Singh Raghav Roll No. 140095230004

Under the Supervision of: Dr. Girish Varshney

Shri Varshney (P.G.) College, Aligarh(Affiliated to Dr. B.R. Ambedkar University, Agra)

Session 2014-15