Abid AfsarMSCC January 2011

Presented By…

Why Live Shopping?

Departmental Store has never used this system before – Introducing live shopping technology

Not many people know about itCustomer has to be in Store to view productsCash needs to be paid upfront by existing

store customer.

Advantages of Live ShoppingEasy maintenanceLower overheadsCustomer profiling – identifying

customer by their use buying and interest

Automatic processing of ordersNew and increased revenue

channelsIncreased market reachImproved loyalty

Advantages of Live Shopping to the Customer

User friendly interactionsSecure transactionsProduct featuresUp to dateConfirmation of ordersOrders can be made from

anywhere in the worldCustomers are able to shop

around the clock without leaving their homes

Concept of Integrated Services “Digital brand integration is

part of the evolution of product placement. It's simply another tool marketers use to get products integrated into shows. If you can put it in a package, we can put it in a show ”

Diversity of ideasIncreased productivity, efficiency

and qualityReal world – teams for projectsAiming for a fully working system

Separation In Modules

Development of live Shopping Merchandiser module and Webpage

Development of live Shopping Customer module

Documentation for the above mentioned tasks of the project

Front-End ToolsJSP 2.0

Technology that allows web developers anddesigners to rapidly develop and easily

maintain, information-rich, dynamic web pages that leverage existing business systems

JavaScript 1.8.5Is a language which allows a webpage to

havedynamic content

HTML 4.01The publishing language of the World WideWeb.

Back-End ToolsMySQL 5.5.19

DBMS to store product and customer details

JDBC 3.0An industry standard for database independent connectivitybetween a computer platform or device operating in the

Javaenvironment and a wide range of databases

Tomcat 7.0.23 Web ServerIs a Java based Web Application container that was createdto run Servlets and JSP in Web applications.

Tomcat

Front-end

Back-end

Departmental Store

Online Customer

World Wide Web

Transaction Server

Processing Network

Private Gateway

Tomcat Server

Tomcat 7.0.23 Advantages Available for free Easy to install and set upPlatform independent Good security features Support for JSP 2.0Servlet API 2.3 compliance

Tomcat 7.0.23 AdvantagesAutomatic servlet reloadingThread-pooling and JVM load-balancingAutomatic deployment of Web ARchive

(WAR) filesNSAPI and ISAPI integrationA command-line JSP-to-servlet code tool

JSP 2.0 vs. ASP 3.0JSP 2.0 ASP 3.0

Web Server Any Web server, including Apache, Netscape, and IIS

Microsoft IIS or Personal Web Server

Ability to Integrate with Data Sources

Works with any ODBC- and JDBC technology-compliant database

Works with any ODBC-compliant database

Platforms Most popular platforms

Microsoft Windows

JSP 2.0 vs. ASP 3.0JSP 2.0 ASP 3.0

Scripting Language Java VBScript, JScript

Reusable, Cross-Platform Components

JavaBeans,

Enterprise JavaBeans, Custom JSP Tags

No

Customizable Tags Yes No

Memory Leak Protection

Yes No

Security Against System Crashes

Yes No

Expected OutcomeThe expected deliverables are:

The development of a Live Shopping system which, we hope, could be used at Departmental Store.

Documentation

[1]. Online Shopping: the Roles of Shopping Values and Personality Traits. Rotterdam: Erasmus Universities, 2007. Print.[2]. Internet Shopping: New Competitor or New Frontier? New York: National Retail Dry Goods Association, 1996. Print.[3]. Sundaram, Suresh T. Internet Shopping: the Critical Role of Attribute-benefit Mapping Information in Online Consumer Shopping. 2003. Print.