Project on True Value

7/31/2019 Project on True Value

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EXECUTIVE SUMMARY

The used car market in the country is characterized by thefollowing:A ) The business is entirely in the unorganized sector.

Therefore four major channels for in used car business:1 . used car dealers/brokers2. classifieds in newspapers3. buying/selling to from personal acquaintances orrelatives.4. sale from organized dealershipsIn most large markets the bulk of business is

handeled by brokers/unorganized sector.B ) The business is highly fragmented. For example , delhi

has over 1500 active brokers with most of them buyingand selling 4 6 vehicles per month.There are some semi organized players in west delhi

and south like Popular Car Bazar (Mumbai) andT.S.Mahalingam and Sons(Chennai)C ) Brokers operate within their neighbourhood any relymainly on personal contacts for business.

D ) The services provided by the broker are highlysuspected and unreliable. Various unethical practiceslikes replacing original parts with spurious parts,tempering with the odometer reading, presenting fakebuyers/sellers etc. is common

E ) Most transactions are on commission basis. Brokershold few vehicles in stock.

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F ) Little or no refurbishment is done on the vehicles.G ) The brokers provide no after sales support. However,

the broker takes care of all transfer formalities.

H ) Used car prices vary considerably from city to city arevolatile. By and large, the prices have been coming downregularly in past two three years

Maruti true value have been running exchangeprogrammes from time to time. In such cases, they tiesup with brokers for buying used vehicles.

MARKET INSIGHT

Surveys of the market and customers have revealed thefollowing:

1 ) The quoted price is the single most important factor inconsideration for a seller.

2 ) The seller will shop around with 3 4 persons/brokersto try and get the best price. In large , customers prefer

to sell the vehicle to an acquaintance.3 ) The broker have the advantage of convenience andreach. They have the disadvantage of unreliability andlack of credibility.

4 ) The important concern for a buyer of used car is pricealong with reliability of the vehicle.5 ) the buyer is willing to pay a premium for assurance ofreliability in the form of warrenty, free services, etc.

From the above , it is clear that the exchange is the most

crucial part in the entire chain.

Role of true value

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The role of maruti is in facilitating the introduction of aorganized process of upgrading and existing maruti

customer to a new maruti customer and selling of theused car thus obtained to a used car

buyer. The usage of the maruti brand name and marutidealers in an organized manner in such programmewould increasw its impact many fold.

Keeping the above in mind a brand called MARUTI TRUEVALUE has been developed for the exchange and usedcar programme at maruti.

ADVANTAGE OF AN ORGANISEDEXCHANGE AND USED CAR PROGRAMMEFOR TRUE VALUE

1 ) Will increase the sale of maruti models by encouragingexisting maruti users to upgrade another maruti model.

2 ) will increase customer traffic at maruti truevalue3 ) will inspire confidence in maruti customers about thefacility of reselling of their maruti car.

4 ) as acompetitive advantage : the existing maruti baseis an attractive target for all competitors. It is thereforeimportant to retain this base within the maruti brandumbrella.

5 ) with the help maruti control the price of maruti usedcars.

6 ) dealers gets a used maruti car customer who will be apotential new maruti buyer in future.

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RESEARCH METHODOLOGY

Research design

A research design is the arrangement of conditions forcollection and analysis of data in a manner that aims tocombine relevance to the research purpose with economyin procedure

The study was conducted on the basis of list of respondentwho were targeted for vehicle brand. From that customerpreference were collected and were enable to cover

almost all the leading brands.This was the research design for the project.

Types of data

The task of data collection begins after a researchproblem has been defined and research design is chalkedout. While deciding about the method of data collection

to be used for the study, the researcher should keep inmind the two types of data: primary and secondary.

The researcher should decide the sort of data he/shewould be using for the study.

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Primary data

Primary data are those which are collected a fresh andfor the first time and thus happen to be original.

Secondary data

Secondary data are those which have already been

collected by someone else and which have beenalready been passed through the statistical process.

Sources of data:

Sources of data are the various sources from where thedata is collected to analyse. There are various source ofdata. They are as follows:

1) Interview2) Books3) Internet4) Past records5) Project which are prepared earlier

Sources of primary data and secondary data differ as theprimary data is original collected by researcher and

secondary data is collected for various other source.

Sources data for project

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Primary data : through interviews

Secondary data: from books and internet

Method of data collection:

The method of collecting primary and secondary datadiffer since primary data are to be originally collected,while in case of secondary data the nature of datacollection work is merely that compilation. The differentmethods of data collection are described with pros andcons of each method. There are several methods of datacollection:

i. Observation methodii. Interview methodiii. Through questionnaire

iv. Through schedulesv. Depth interviews

Presentation of report

Finally, the researcher has to prepare the report ofwhat has done by him/her. Writing of the reportmust be done with great care keeping in view thefollowing:

The lay of the report should be as follows:

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A.The layout of the report should be as follows:In this the report should carry title and date

followed by acknowledgements and foreword.Then there should be a table of contents followedby list of tables and graph.

B.The main text:The main text of the report should have followingparts:i. Introduction

ii. Executive summaryiii. Main reportiv. Conclusion

C.At the end of the report, appendices should beenlisted in respect of all technical data.

D. Bibliography should also be given in the end.

Report should be written in a concise andobjective style in simple language avoidingvague expressions.

Charts and illustrations in the main reportshould be used only if they present theinformation more clearly and powerfully.

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MARUTI SERVICES MASTERS

IINTRODUCTIONNTRODUCTION

MSM is a joint venture of Maruti Suzuki India Limited; Sumitomo Corporation Japan;

Sumitomo Corporation India and Maruti Countrywide (a GE Capital group company)

(The joint venture between companies from 3 leading business

groups had been envisaged to leverage the strengths, knowledge base and

resources of each strategic partner to the maximum advantage of the joint venture

company).

Branches of MSM:-

1. MSM Okhla(Main Branch) Established on 13th

August 1999

F39, Okhla Industrial. Area Phase II, (Near C Lal

Chowk) New Delhi-20

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2. MSM GTK, Established 17th August 2006

9, SSI, GTK Road (Near KDR Factory) Delhi-33.

3. MSM Chennai, Established on 30th January 2004

49, South Phase, Thiru-vi-ka Industrial Estate,

(Behind Eveready Factory), Ekkadutangal,

Chennai-600032.

Objectives of MSM:-

To set up model automobile workshops, having

superior technology, systems and processes, in order

to satisfy customer needs to a greater level and also

act as a model to other players.

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To provide the complete range of services to the

Maruti customer over the entire product life cycle,

thereby becoming a single window for all customer

needs.

Business Portfolio:-

Service & Repairs.

Body & Paint Repairs (Accident Repairs).

Sale of Maruti Genuine Parts & Maruti Genuine

Accessories.

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Extended Warranty Program.

Sale of Refurbished Used Cars (True Value).

Used Cars Finance.

Maruti Insurance.

Annual Maintenance Contract.

Customer Care.

MARUTI TRUE VALUE

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Maruti True Value is Indias No 1 organized pre-

owned car brand. True Value is a venture of

indias automobiles manufacturer Maruti

suzuki India Ltd.

Maruti True value business expands the family

of Maruti customers, providing reassurance to

existing Maruti customers about resale of their

cars and further emphasizes Marutis

commitment towards enhancing customer

satisfaction by continuous association during

the vehicle ownership life cycle.

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No one knows your maruti better than Maruti

based on this premise , Maruti channelizes its

expertise to ensure that transactions in pre-

owned cars are transparent and fair. Through

that the company endeavours to extend therelationship and emotional connect that that it

enjoys with the customer.

True value has transparent and fair evaluation

process, which is currently missing in the

largely unorganized market pre owned cars.

Maruti True Value processes and systems

ensure that the seller gets the right price and is

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paid promptly. Under True Value the seller has

the option to be paid in cash, or get a True

Value car in exchange or a brand new Maruti

Suzuki car in exchange. True Value Category

Cars are refurbished in state of art workshops

using Maruti Genuine Parts and by skilled

technicians. These car are then sold through

our Maruti True Value Outlets.

As a mark of confidence, and to provide

reassurance to customers, every vehicles

bought under Maruti True Value is inspected

and certified by Maruti Engineers and the car

carries a one year warranty and three free

services. Convenient finance options are also

offered to buyer of Maruti True Value Cars.

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FUNCTIONS IN TRUE VALUE

True Value has 7 functions

EVALUATION

PRICING

BUYING

REFURBISHMENT

CERTIFICATION

SALES

WARRENTY & FREE SERVICES

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EVALUATION

When marutis car comes in True Value for

purchasing or our employees from purchase

department go to purchase in market, the first

function done by TRUE VALUE is evaluation.

Under evaluation 120 point is checked which is

divided in 4 parts.

A.Vehicles Details

B.Accessories and other fitments

C.Estimated condition of vehicle

D. Refurbishment to upgrade the vehicle

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A. Vehicle Details

Model Name and address of theowner

Year of manufactureVersion (Non Euro, E-I/II/III)

Transmission Manual/Automatic

Registration NumberColourChasis Number (match with RC

book)Engine Number (match with RC

book)

Phone No.

RC book & original invoice Ok/Not okNo objection certificate from

financier

Yes/ No /N.A

Payment of one time road tax Yes/No ProfessionNo of previous owner (not more

than two

including the present)Items Valuation Date of InspectionService history(RS. 500/-)Balance month insurance

premium(in case of transfer to new

owner)

Any other observation

Current mileage (Rs. 250 per

1000kms. Add in case less than as

compared to standard, which is

10000 k.m /year).

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B. Accessories and other fitments

(Please refer to part c for A/C and accessories for condition of the items

before valuation)

Accessories and other fitments

Status

Valuation

A/C

Yes/NoHeater

Yes/NoPower steering

Yes/NoPower Windows

Yes/NoCentral locking

Yes/NoStereo /Radio

Yes/NoAlloy Wheels

Yes/NoTyres (refer part C, drive train)

Bias/

Valuation nil re-treated tyres

Radial

Cost of new tyres multiply with

percentage

of grove left over and above 25%

Any other fitment

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C. Estimated condition of

vehicle

True values engineers inspects every parts of

the vehicles which includes:

1.Engine

2. Ignition system

3. Fuel system

4.Drive train

5. Brakes parking

6. Suspension

7.Steering8.Body

9. Electrical

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10. A/C and Heater

11. Operation of Accessories shown in section

B

D. REFURBISHMENT TO UPGRADE THE

VEHICLE:

It is required to carry out the following

activities after the vehicle is bought. These

activities are over and above the repairs

requirement which were identified in the

vehicle evaluation sheet

Items Labour

in Rs.

Cost of

material/

Spares in

Rs.Upholstery dry cleaningCarpet dry cleaning and washing of

matsRemoval of stains, marks and

stickersAll oil and filter change

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Rubbing and polishingVehicle serviceWheel rim painting

Engine room cleaning/coating

PRICING:

Pricing are done according to the grid (set by

the company).

Following activities are done by true value for

pricing the vehicle ---

Analyzing the vehicle (120 point check).

estimate the expenses which may occur on

refurbishment.

Evaluate the market price of vehicle.

Evaluate the price of new vehicle

Evaluate the margin.

Buying Price = Expected Selling Price - Part C Part D Other

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cost-Margins + Part A + Part B

PURCHASING:

True value purchase only those vehicle-

Which is not more than 10 years old.

Whose mileage is not 1 lakh km.

Which is not accidental.

Who has not IIIrd owner.

When negotiation between seller and true

value is completed, activity of purchasing is

started.

AT the time of buying following documents are

required:

Original R.C

Original Insurance Policy

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Letter to Insurance

Form 29 & 30 Form 35- NOC

Original /Photocopy of Sale Invoice

Delivery Receipt

Transfer of ownership letter/Affidavit

ID, ADD & sign proof of owner.

PAN No. of seller

ID, Add & Sign proof of Dealer

PAN No. of Dealer or Form 60

IIIrd Party payment letter

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REFURBISHMENT PROCESS:

After purchasing, vehicle is sent to refurbishment

department. Here refurbishment process is started.

A job order card is opened. Demanded repair is

mentioned in the job card (as per vehicle check).

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Job card is prepared for solving following vehicle

related problems.

1.Mechanical problems

2.Electrical problems

3. Body job problems

1. Mechanical problems :

Engine room or underhood related points

Underbody check points

Inside vehicle check points

Engine Room Check Points

If there is any problem in engine room, check or

repair thedefected parts. As per

1. Coolant, radiator & all hoses pipes. (quality,

level, leakage)

2. Engine oil(quality, level and leakage)

3. Water pump and AC belt(tension)

4. Power steering fluid(level and leakage)

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5. Windshield washer fluid(level and leakage)

6. Brake fluid and hoses(leakage, connection and

level)

7. Fuel system and hoses(leakage and connection)

8. Battery (fixing)

9. Engine idle speed

10. All vacuum hoses(connection and leakage)

11.HT cords (connection)

12. Others (wiring harness, all coupler connections)

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Under body:

1. Transmission, Transfer and Differential

oil(leakage, level)

2. Transmission, transfer and differential mounting

bolts and nuts(tightness)

3. Propeller shaft (tightness)

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4. Steering gear box ( or case)(tightness, leakage,

damage)

5. Suspension and rubber bushes (tightness,

damage)

6. Tyres (damage, inflation pressure and fixing)

7. Wheels and free wheeling hubs (tightness,

operation)

8. Brake lines(damage, leakage)

9. Fuel lines & fuel tank (damage, leakage,

connection)

10. Under body (damages, hitted )

11. Exhaust system (leakage damage)

12. Front drive shaft (tightness, damage)13. Others (wiring harness, wires and hoses)

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Inside Vehicle:

1.Steering wheel and column( play, lock,

operation)

2. Pedals (operation, travels, play)

3. Parking brakes lever (stroke, operation)

4. Seats(fixing, operation)

5. Seat belts(tightness, damage, operation)

6. Rear view mirror(fixing, operation)

7. Heater and Air-conditioner(operation)

8. Sun visors (fixing, operation)

9. Glove box (lock)

10.Door inside (operation, lock)

11. Door windows (operation)

12.Gear lever (operation and lock)

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2.Electrical problems :

1. Battery(connection and condition)

2. Hazard operations

3. Head light( focusing, operation)

4. All wiring harness (coupler, wires,

connection)

5. All lights (operation and lenses)

6. Fuse boxes

7. All switches and buzzers (operations)

8. All Power window switch (operation)

9. Stereo and speakers (operation)

10. Combination switch (operation)

11. Door switch (operation)

12. All accessories (operations)

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3.Body Job problems :

1. Hood (fixing ,locking)

2. Paint finishing on whole body

3. Dents and scratches on whole body

4.Doors (operation, lock)

5.Weather strip (damage, detachment)

6. Fuel tank lid (operation)

7. Bumpers and mud flap (fitment)

8.Dickey (operation and lock)

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Road Test:

1. Engine start (start operation)

2. Clutch (operation)

3. Gearshift (operation)

4. Brake (operation)

5. Steering (operation)

6. Engine (operation)

7. Meters & Gauges (operation)

8. Seat belts (lock)

9. Abnormal noises & abnormal vibration

10. Cruise control

Washing and cleaning:

1.Under body wash and wheel arch

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2.Engine compartment

3.Interior cleaning

a. Vacuuming

b. Footmats

c. Doors trim

d. Seat drycleaning

e. Deshboard polish

f. Roof cleaning

4. exterior cleaning

a. Full vehicle body wash

b. Rubbing & polishing

c. Tyre polish

d. All glasses cleaninge. Wheel rim cleaning

SALES:

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After refurbishment vehicles are brought for sale.

There are many ways through true value advertise theirproduct

They give ad to the newspaper

They distribute leaflet

They do telephone calling.

They advertise through their website

Time to time they organize fair called MEGA SALE

MELA or USED CAR SALE MELA.

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Display and sales of used cars: The display and

sales of used cars will be in a parking lot near the

dealership. There will be a counter for used car finance at

the lot too. In order to generate customer pull for used car

sales, it is proposed to offer warranty on vehicles.

PRICE: selling are fixed according to the grid and it

is fixed price.

Document required at the time of sale:

1. Identity, address and signature proof of the buyer

(anyone of the following)

i. Passport

ii. Election card

iii. Ration card

iv. Life insurance policy

v. MTNL Bill

vi. Electicity bill

vii. Nationalised bank pass book

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2. Pan card or form 60 of the buyer

3. Form 30 to be signed and filled by buyer

4. Form 34 to be stamped and signed by buyer

5. Booking form

6. Approval for change in MRP

7. Sales managers sign on sale approval form

8. Sales managers sign on refurbishment bills

9. New insurance policy

10. Insurance already existing:-

i. Original policy

ii. NCB Amount (if required)

iii. Insurance undertaking

Warranty and services:

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True value provides warranty and free services to

their customer on purchasing the vehicle.

Warranty is provided according to the category of

vechicle which is given below in the table.

Catego

ry

Age Warrenty Services

GR 1-7years 1year or

15000km

3 free

servicesXR 8 -10years 6month or

7500km

3 free

servicesPR More than 10

years

No warranty 3 free

services

Coverage:

This warranty covers mechanical and electrical

components, included in the manufacturers original

build specifications except exclusions indicated.

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Exclusions:

This warranty shall not apply to:

a)normal maintenance service required other

than the free inspection services, including

without limitation, oil and fluid changes,

air/fuel/oil filters, headlight aiming, fastener re-

tightening, wheel balancing, wheel alignment

and tyre rotation, cleaning of carburettor or

injectors, adjustments of carburettors, ignition

timing and valve clearance.

b)The replacement of normal wear parts

including without limitation bulbs, fuses,

battery, tyres and tubes, spark plugs, contactbreaker point, condenser, belts, hoses, wiper

blades and brushes.

c)Any vehicle which has been used for motor

sports activity, competition, racing or

commercial use, for example a taxi.

d)Any defect caused by misuse, negligence,

abnormal use or insufficient care.

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e)Any vehicle which has not been operated in

accordance with the operating instructions.

f) Any vehicle which has not been used for

purpose other than it was designed for.

g)Insignificant defects which do not affect the

function of vehicle including without limitation,

sound, vibration and fluid seep.

h)Any natural wear and tear including without

limitation, ageing etc.

i) Any parts including seal and gaskets that are

subject to replacement or re-fitment as part of

normal servicing in the long-term maintenance

schedule.j) Accessories fitted in vehicle not approved by

maruti.

k) Paintwork, bodywork and mouldings, water

entry in to the vehicle, corrosion of any part of

the body, glass, lenses, lock cylinders and keys,

interior trims.

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l) V-belts, hoses and gas leaks in case of Air-

conditioned vehicles.

m) Catalytic converters and mufflers

n)Rubber and plastic parts except oil seals and

glass run.

o) Any vehicle which has been assembled, dis-

assembled, adjusted or repaired by other than

Maruti authorized True value dealer.

p) Any repairs or replacement required as a result

of accident or collision.

q)Any malfunctioning due to bad fuel quality is

not covered.

FREE INSPECTION SERVICES:

On purchase of Maruti True Value pre-owned

vehicle three free services are provided .

The said free services would be available at the

following intervals or mileage.

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First free inspection service: within 45

to 60 days or running 1000 ~ 1500 kms,

over and above odometer reading at the

time of delivery, whichever occur earlier.

Second free inspection service: within

90 to 120 days or running 5000 ~ 5500

kms, over and above odometer reading at

the time of delivery, whichever occur

earlier.

Third free services: within 210 to 240

days or running 10000 ~ 10500 kms, over

and above odometer reading at the time of

delivery, whichever occur earlier.

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First free service -(1000 1500 km over and above odometer reading at the

time of delivery or 45 60 days whichever come first)

Based on odometer reading, other jobs are also to be

carried out as per long term maintenance schedule.

Engine :

1. Water pump/alternator belt tension(adjust)

2. Engine coolant (level, leakage)

3. Cooling system hoses & connections (leakage, damage)

4. Engine oil (level, leakage)

Fuel :

1. Fuel filter, fuel tank cap, fuel lines and connections

(leakage)

Clutch and transmission:

1. Clutch pedal(play)

2. Clutch slipping (dragging, damage)3. Transmission/transfer/differential oil (level, leakage)

4. Automatic transmission fluid (level, leakage)

5. Hoses A/T fluid (inspect)

6. Gear shifter cable (operation)

Brake:

1. Brake fluid (level, leakage)

2. Brake pedal(pedal to wall clearance)

3. Parking brake lever (play)

4. Brake hoses and pipes (level, leakage)

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5. Brake shoe to drum clearance (adjust)

Wheel:1. Tyres (air pressure, abnormal wear, damage)

2. Wheels (inspect)

Front and rear suspension:

1. Struts/shock absorbers (oil leakage)

Steering:

1. Steering wheel (play)2. Steering gear box (oil leakage)

3. All rods & arms (loose, damage, wear)

4. Power steering system (oil level, leakage)

Electrical :

1. Battery electrolyte (level, leakage)

2. Lighting system/horn (operation)

Body:

1. All latches, hinges & locks/central locking (operation)

For maruti air conditioned vehicles

1. Drive belt (tension)

2. Check receiver drier bubbles

3. Check functioning of recirc flap

4. Check all hose joints

Road test:

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1. Operation of brakes, clutch, gear shifting and

speedometer

2. Body & chassis noise

2nd free service:

Engine:

1. Water pump/Alternator belt tension (inspect)


3. Engine oil (level, leakage)

4. Cooling system hoses & connections (level, leakage)

5. Valve clearance (adjust)

6. Spark plugs (clean & adjust gap)

7. Exhaust system (noise, leakage)

8. PCV system (hoses, connection, valve)

Fuel:

1. Air cleaner (clean)

2. Accelerator cable & shaft (inspect & lubricate)3. Fuel filter (replace if carburetor version), fuel tank cap,

fuel lines and connections (leakage)


1. Clutch pedal

2. Clutch slipping (dragging, damage)

3. Transmission oil/transfer/differential oil (level, leakage)


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5. Hose A/T fluid (inspect)

6. Drive shaft boots (damage)

Brake:


2. Brake pedal (pedal to wall clearance)


4. Brake disc & pads (inspect)

5. Brakes hoses & pipes (level, leakage)


Wheel:

1. Tyres (air pressure, abnormal wear, rotation)

2. Wheels (inspect)

3. Front/ rear wheel bearing (loose/ damage)


1. Suspension strut/shock absorber (oil, leakage)

2. Suspension arm, knuckle, rear spring (damage, loose)

3. All nuts and bolts tighten

Steering:

1. Steering wheel (play)

2. Steering gear box (oil, leakage)

3. All roads & arms (loose, damage, wear)


Electrical:


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2. Lighting system/horn (operation)

3. Wiring harness connections (looseness)

Body:

1. All latches, hinges & locks/central locking

(operation/lubrication)

2. All chassis nuts and bolts (inspect)


1. Drive belt (tension, damage)

2. Check receiver drier bubbles3. Check functioning of recirc flap

4. Check all hoses joints

5. Tighten compressor mounting bolts

6. Clean condenser with low pressure water

Road test:

1. Operation of brakes, clutch gear shifting and

speedometer


3rd free service:

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Engine:

1. Water pump/Alternator belt tension (inspect)


3. Engine oil and oil filter (replace)

4. Cooling system hoses & connections (leakage, damage)

5. spark plugs (clean & adjust gap)

replace if carburetor version

6. cylinder head & manifold nuts & bolts (tight)

Fuel :1. Air cleaner (clean)

2. Accelerator cable & shaft (inspect & lubricate)

3. Fuel filter (replace if carburetor version), fuel tank cap,

fuel lines and connections (leakage)


1. Clutch pedal

2. Clutch slipping (dragging, damage)3. Transmission oil/transfer/differential oil (level, leakage)


5. Hose A/T fluid (inspect)

6. Drive shaft boots (inspect)

7. Propeller shaft play (inspect)

8. Universal joints slack (inspect)

Brake:


2. Brake pedal (pedal to wall clearance)

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4. Brake disc & pads (inspect)

5. Brakes hoses & pipes (level, leakage)6. Brake drum and shoes (inspect)


Wheel:

1. Tyres (air pressure, abnormal wear, rotation)

2. Wheels (inspect)

3. Front/ rear wheel bearing (loose/ damage)


1. Suspension strut/shock absorber (oil, leakage)

2. Suspension arm, knuckle, rear spring (damage, loose)

3. All nuts and bolts tighten

Steering:

1. Steering wheel (play)

2. Steering gear box (oil, leakage)

3. All roads & arms (loose, damage, wear)


Electrical:


2. Lighting system/horn (operation)3. Wiring harness connections (looseness)

Body:

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1. All latches, hinges & locks/central locking

(operation/lubrication)

2. All chassis nuts and bolts (inspect)


1. Drive belt (tension, damage)

2. Check receiver drier bubbles

3. Check functioning of recirc flap

4. Check all hoses joints

5. Tighten compressor mounting bolts

6. Clean condenser with low pressure water

Road test:

1. Operation of brakes, clutch gear shifting and

speedometer


Competitors :

All vehicle company are selling their used car with different

names which is given below.

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Hundai Advantage

Toyota Utrust

Tata TMAHonda auto trust

CONCLUSIONS:

Maruti True Value business expands the family of Maruti customers,providing reassurance to existing Maruti customers about resale of

their cars and further emphasizes Marutis Commitment towardsenhancing customer satisfaction by continuous association during thevehicle ownership life cycle.No one knows your Maruti car better than Maruti - based on thispremise, Maruti chanalises its expertise to ensure that transactions inpre owned cars are transparent and fair. Through that, the companyendeavors to extend the relationship and emotional connect that itenjoys with the customer.

True Value has transparent and fair evaluation process, which iscurrently missing in the largely unorganized market for pre-owned cars.

Maruti True Value processes and systems ensure that the seller getsthe right price and is paid promptly.

Under True Value, the seller has the option to be paid in cash /cheque,or get a True Value car in exchange or a brand new Maruti Suzuki carin exchange. True Value category cars bought by Maruti True Valuedealers are taken to state-of-the-art workshops.True Value Category cars are refurbished in state of art workshopsusing Maruti Genuine Parts and by skilled technicians. These cars arethen sold through maruti True Value outlets.

As a mark of confidence, and to provide reassurance to customers,every vehicle bought under Maruti True Value is inspected andcertified by Maruti Engineers and the Car carries a one-year warrantyand three free services. Convenient finance options are also offered tobuyers of Maruti True Value cars

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MARUTI TRUE VALUE TRIUMPHS

Indias No 1 organized pre owned car brand

Indias largest certified used car dealer network

Indias First OEM Supported used car brand

Professionally trained manpower

Best warranty coverage

First pre-owned car website featured in the

famous Marketing Management book by

renowned Management Guru Philip Kotler

First structured evaluation and Pricing system

Complete peace of mind

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Project on True Value

Documents

Transcript of Project on True Value