Project on T-shirt
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Transcript of Project on T-shirt
PROJECT ON T-SHIRT
GROUP MEMBERS: Abhay MishraAbhinay GuptaApranta GoswamiJaideep GuptaPrashant BorborahRajesh kr. YadavRajkamal DasRuben Chaudhury
Introduction
Our T-shirt very proudly represents the youth of International Management Centre. We believe that T-shirts are a powerful medium of Self expression where consumers wear what they stand for. Therefore we have made our T-shirt in such a way that the attitude of the students as well as the Institute gets expressed with the T-shirt.
The OCTOMEROUS Group
Meaning- “Pertaining to Eight” as we are a group of eight members.
VISION: Establishing the Brand Name in the market. Supplying Best quality products at
affordable prices. Satisfying the customer as according to their
wants.
“We Provide What You Want”
The OCTOMEROUS Group
Mission: Run the business in profits in order to
expand the business for establishing the Brand Name “Octomerous”.
Capturing the target markets and providing them with quality products.
Objectives: Providing customers with quality
customized products as per their need at affordable prices.
The 4 P’s of Marketing
The strategy for the production and selling of our T-Shirt has been designed as according to the 4 P’s of Marketing i.e.
Product Price Place Promotion
PRODUCT
Our product is a T-shirt for the B-school, International Management Centre which will be produced by TANTRA, The Indian Cult T-Shirt Brand, as per the order placed by our group on behalf of the Institute.
Tantra is ‘India-on-a-t-shirt’. The brand captures exclusively the essence of our 5000 year old culture. It’s past, present and future. In a sense it represents the life ‘n’ times of this subcontinent, or, the ‘brown’ race. The content and theme under the Tantra label thus revolve around ideas and things that are native to this land.
ABOUT THE BRAND
The quality of the cotton (‘super combed’ cotton )
Concentrates on the weight or thickness of the fabric.
Closely monitors the knitting and dyeing. All Tantra merchandise is made
exclusively in 100% cotton .
WHY TANTRA?
Men's / Adults Basic crew neck T-shirts, 20s super combed yarn, single jersey, peroxide white bleaching, steam calendering, plastisol chest printing, 100% cotton, balloon padding, compacting, overall flat lock stitching.
Women Basic round neck (with piping), 25s super combed yarn, Single Jersey, Peroxide white bleaching, Steam Calendering, Overall flat lock stitching, 100% cotton , Balloon Padding, Compacting, Plastisol chest printing.
Tantra Tees specifications
Front side
Back side
PRICING
We believe “Quality at Affordable Prices”.
The Pricing of our product is done in such a way that although it is a branded product, the price is quite reasonable.
The price of our T-Shirt is Rs.349 only which is quite reasonable for an IMC student.
Budget of the T-Shirt (per Unit)
PARTICULARS (Per Unit) AMOUNT (Rs.)
T-Shirt Cost 290.00
Transportation Cost 3.34
Advertising Cost 8.11
Total Cost 301.45
Profit 47.55
Selling Price 349.00
PARTICULARS (TOTAL) AMOUNT (Rs.)
T-Shirt Cost 130500
Transportation Cost 1500
Advertising Cost 3650
Total Cost 135650
Profit 21400
Selling Price 157050
Budget of the T-Shirt (Total)
Place
TARGET CUSTOMERS Students of International
Management Centre. The Faculty Members of
International Management Centre. The product has been designed
keeping in mind the taste and preferences of the Target Customers and also the Institute.
Promotion
The Brand “TANTRA” which is used for the IMC T-Shirt is an established and reputed brand which is very popular especially among the Youth.
So an extensive promotion campaign is not required regarding the brand name. But for the customized T-Shirt which would be introduced in the Institute, the following promotional methods are used.
Advertisement of T-shirt
Pamphlets. Handouts. Free distribution of Wrist
Bands. Through IMC community in
Orkut. Free SMS from Ways to
SMS.
For the first time ……
Exclusively for IMC students
Contact us @ 09654016561, 09899876934, 09015690760
Free distribution of Wrist Bands
Wrist Band The wrist band which would be distributed
is The “LIVESTRONG” rubber band with the words “International Management Centre” imprinted on it.
The cost of the band is Rs.5 each. It will be provided by: Shop no. 105 Gold star Wholesalers and Suppliers Palika Bazaar , C.P. New Delhi- 110001
ADVERTISEMENT EXPENSES
PARTICULARS UNIT TOTAL (Rs.)
Pamphlets Rs.10 * 20ps 200
Hand-outs Re.1 * 500ps 500
Banner Rs.700 * 1ps 700
Wrist Bands Rs.5 * 450ps 2250
TOTAL EXPENSES 3650
Why do we think that consumers would prefer our Brand?
Branded Product Comfort Superior Quality Material Suits the taste of youth Reasonable Price
THANK YOU