project on brand
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Transcript of project on brand
Brand…???
Brand is the "name, term, design, symbol, or any other feature that identifies one seller's good or service.And should differentiate from their competitors.
HOW TO BUILD A BRAND IN
30 DAYS ???
StrongWeak
Negative
Positive
Brand on
consumers view
Lower risk
Source of product
Less cost of
searching for a
choice
Symbol of quality
Symbolic device
Lower risk
Less cost of
searching for a
choice
Symbol of quality
Symbolic device
Source of product
Consumers can easily make a purchase decision based on brands. consumers usually find brands which satisfy
their needs.
Lower risk
Source of product
Less cost of
searching for a
choice
Symbol of quality
Symbolic device
Brand mean lower purchase risk to consumers as they are dealing with the product that they trust
Lower risk
Source of product
Less cost of
searching for a
choice
Symbol of quality
Symbolic device
They make quick purchase decision and save lots of time. Also, they save search costs for product
Lower risk
Source of product
Less cost of
searching for a
choice
Symbol of quality
Symbolic device
Consumers see brands as symbols of quality and remain committed and loyal to a brand as long as
they believe that the brand will continue their expectation and perform in the desired manner.
Lower risk
Source of product
Less cost of
searching for a
choice
Symbol of quality
Symbolic device
Brand play a significant role in signifying certain product features to customers
• Ambition & desire• Talent• Rational intent• Values• Context• Creation & imagination• Narrative• Resources
Explore your brand
THROUGH
THROUGH
MISSION
THROUGH
VISION OF THE FUTURE
THROUGH
VALUES
THROUGH
STYLE
THROUGHDESIREDPOSTIONING
THROUGH
PRODUCT
