Project on apple vs samsung

8/16/2019 Project on apple vs samsung

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Minor Project on

(COMPARATIVE ANALYSIS OF SMARTPHONES

WITH SPECIAL REFERENCE TO APPLE AND

SAMSUNG)

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DECLARATION

I, hereby declare that this Minor Project, titled “COMPARATIVE

ANALYSIS OF SMARTPHONES WITH SPECIAL

REFERENCE TO APPLE AND SAMSUNG


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AC3NOWLEDGEMENT

It is my pleasure to be indebted to various people, who directly or indirectly contributed in

the development of this work and who influenced my thinking, behaviour and acts during the

course of study.

I also e4tend my sincere indebtedness to =>>>> (N%"e o' te '%c&t. ,i#e)

5555555.who provided his6her valuable suggestion and precious time in

accomplishing my project.

I also take this opportunity to e4press my sincere gratitude to each and every person,

particularly !ean and 7ead of the !epartment who directly or indirectly helped me

throughout the project and without them this project would not have been possible.

8he immense learning from this project would be indelible forever.

"#$%&$' M$(I)*

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TA-LE OF CONTENTS

S>No> To$ic P%,e No

!eclaration 9

- $cknowledgement 9

0 +4ecutive 3ummary 9

(ist of 8ables 9

; (ist of


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CUSTOMER SATISFACTION2 2ustomer satisfaction measures how well a

company>s products or services meet or e4ceed customer e4pectations. 8hese e4pectations

often reflect many aspects of the company>s business activities including the actual product,

service, company, and how the company operates in the global environment. 2ustomer

satisfaction measures are an overall psychological evaluation that is based on the customer>s

lifetime of product and service e4perience.

IMPORTANCE OF CUSTOMER SATISFACTON

8he importance of customer satisfaction is apparent when you reali?e that, without

customers, you don>t have a business. $ single unsatisfied customer can send more business

away from your company than / satisfied customers. 8he more you focus on customer

retention and customer support, the more long9term business you>ll get. It>s worth it to focus

on customer satisfaction strategies, no matter how large or small your company is.

Un#er*t%n#in, te nee#* o' te c*to"er i* critic%&>

$ business relationship, just like any other relationship, relies on both people getting

their needs met. o matter what type of business you are in, all customers want the

same thing. 8hey want to feel welcomed and appreciated by you and your staff. 8hey

don>t want to get the impression that they are just being used by you for money. 3mall

interactions like @8hank you@ and a nice smile can go a long way toward customer

satisfaction.

M%?e *re .or e"$&o.ee* o$er%te +it te *%"e $rinci$&e*>

$ big part of customer satisfaction is reliability. If customers come to e4pect a certain

mode of behaviour from you and your employees, you should deliver it to them each

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and every time. 2ustomers want to be able to rely on you. 8hey e4pect consistent

delivery times "if applicable* and support. y training your employees to treat all

customers with the same respect, your customers will all have the same e4perience

with your company, which will increase customer satisfaction.

-e one*t +en .o #on@t "eet e$ect%tion*2

2ustomer satisfaction is at its most important when something goes wrong in the

chain of delivery. Ahether a customer was double charged or didn>t receive what she

ordered, your employees need to handle the situation with the utmost care. Bour

employee should apologi?e and take steps to rectify the situation. 8he phrase @the

customer is always right@ is at the core of a good customer satisfaction strategy. It

doesn>t matter whether or not the customer misread the instructions or made the

mistakeC your employee should take steps to make the customer happy.

C*to"er *%ti*'%ction i* te 'on#%tion o' % ,oo# !*ine**>

3atisfied customers will make a great foundation for return business, and they may

also bring in their friends and associates. &emember that customers are the heart of

any business. )eep them satisfied, and encourage them to tell their friends about their

e4periences with your business

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s intended use of the product,

regardless if that use is correct or incorrect.

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S%ti*'%ction Me%*re"ent2 -e%0ior%& Me%*re* o' C*to"er S%ti*'%ction

It is sometimes believed that dissatisfaction is synonymous with regret or disappointment

while satisfaction is linked to ideas such as, @it was a good choice@ or @I am glad that I bought

it.@ Ahen phrased in behavioral response terms, consumers indicate that @purchasing this

product would be a good choice@ or @I would be glad to purchase this product.@ Eften,

behavioral measures reflect the consumer>s e4perience individuals associated with the product

"i.e. customer service representatives* and the intention to repeat that e4perience.


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and Innovation. erry>s dimensions are often used to develop an evaluative set of satisfaction

measurement Duestions that focus on each of the dimensions of customer satisfaction in a

service environment.

$ diagnostic approach to satisfaction measurement is to e4amine the gap between the

customer>s e4pectation of performance and their perceived e4perience of performance. 8his

@satisfaction gap@ involves measuring both perception of performance and e4pectation of

performance along specific product or service attributes dimensions.

2ustomer satisfaction is largely a reflection of the e4pectations and e4periences that the

customer has with a product or service. 7owever e4pectations also reflect that influences the

evaluation of the product or service. Ahen we make major purchases, we research the

product or service and gain information from the advertising, salespersons, and word9of9

mouth from friends and associates. 8his information influences our e4pectations and ability

to evaluate Duality, value, and the ability of the product or service to meet our need

O-9ECTIVES

8he main objectives of the present research work are as following

• 8o know the level of customer satisfaction towards $pple and 3amsung.

• 8o understand the perception of consumers towards $pple and 3amsung.

• 8o analy?e market image of $pple and 3amsung.

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SCOPE OF THE STUDY

8his study uncovers the customersG preference regarding the two leading brands of the

3martphones industry. $ special emphasis has been laid on A$$&e %n# S%"*n,.8he

project begins with the detailed of information about both the brands considered under

the study.


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SIGNIFICANCE OF THE STUDY

H8his research study would help the $pple or 3amsung to improve the service.

H8he study analysis the schemes employed by $pple or 3amsung to influence the purchase.

H8he study would help to the stores in improving the e4isting level of satisfaction among

customers.

Li"it%tion* o' te *t#.

!ue to constraints of time and resources, the study is likely to suffer from certain

limitations. 3ome of these are mentioned here under so that the findings of the study may

be understood in a proper perspective.

8he limitations of the study are:

• Ti"e '%ctor2 8he research was carried out in a short period. 8herefore the sample

si?e and the parameters were selected accordingly so as to finish the work within the

given time frame.

• In%#e%te #%t%2 8he data provided was not sufficient due to which the

generali?ations cannot be made.

• -i%* 2 8he information given by the respondents might be biased some of them might

not be interested to give correct information.

• L%c? o' ?no+&e#,e2 3ome of the respondents could not answer the Duestions due to

lack of knowledge.

• L%c? o' *cienti'ic "eto#2 8he lack of scientific training in research methodology

was great impediment in the research program.

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RESEARCH METHODOLOGY

&esearch Methodology is a way to systematically solve the research problem. 8he &esearch

Methodology includes the various methods and techniDues for conducting a &esearch.

“Marketing &esearch is the systematic design, collection, analysis and reporting of data and

finding relevant solution to a specific marketing situation or problem. !. 3lesinger and M.

3tephenson in the encyclopedia of 3ocial 3ciences define &esearch as “the manipulation of

things, concepts or symbols for the purpose of generali?ing to e4tend, correct or verify

knowledge, whether that knowledge aids in construction of theory or in the practice of an

art.

&esearch is, thus, an original contribution to the e4isting stock of knowledge making for its

advancement. 8he purpose of &esearch is to discover answers to the Fuestions through the

application of scientific procedures. Eur project has a specified framework for collecting data

in an effective manner. 3uch framework is called “&esearch !esign. 8he research process

followed by us consists of following steps:

-.. De*cri$ti0e Re*e%rc: : 8he research was a descriptive research as it was concerned

with specific predictions, with narration of facts and characteristics concerning

individuals specially entrepreneurs. In other words descriptive research is a research

where in researcher has no control over variable. 7e just presents the picture which

has already studied.

5>5 Meto#* o' D%t% Co&&ection: 9 &esearch work is descriptive in nature. Information has

been collected from both Primary and 3econdary data.

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2.3.1 Pri"%r. *orce*2 : Primary data are those, which are collected afresh and for the first

time, and thus happen to be original in character. Primary data has been collected by

conducting surveys through Duestionnaire, which include both open9 ended and close9

ended Duestions.

2.3.2 Uni0er*e o' te St#.2 : 8he universe of the study included respondents in 3outh

!elhi.

5>7>7 S%"$&e SiBe: - 3ample si?e is the number of elements to be included in a study.

)eeping in mind all the constraints =/ respondents was selected

2.3.3 S%"$&in, Tecnie*: : 8he sampling techniDues used are convenience sampling

techniDue and simple random sampling techniDue.

2.3.4 Secon#%r. Sorce*: : 3econdary data are those which have already been collected by

someone else which already had been passed through the statistical process. In this

research project secondary source used were books, online journals and websites.

5> Too&* o' Pre*ent%tion %n# An%&.*i*2 :

8o analy?e the data obtained with the help of Duestionnaire, following tools were used.

5>>4 Too&* o' Pre*ent%tion: It means what tools were used to present the data in a

meaningful way so that it becomes easily understandable. In this research tools used

were tables and graphs.

5>>5 Too&* o' An%&.*i*: In this research the tools of analysis used were Percentage

method.

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CHAPTER:5 CONCEPTUAL FRAMEWOR3

INDUSTRY OVERVIEW

$ S"%rt$one, or *"%rt $one, is a mobile phone built on a mobile operating system, with

more advanced computing capability and connectivity than a feature phone 8he first

3martphones combined the functions of a personal digital assistant "P!$*, including email

functionality, with a mobile phone. (ater models added the functionality of portable media

players, low9end compact digital cameras, pocket video cameras, and #P3 navigation units to

form one multi9use device. Many modern 3martphones also include high9

resolution touchscreens and web browsers that display standard web pages as well as mobile9

optimi?ed sites. 7igh9speed data access is provided by Ai9


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Aorldwide sales of 3martphones e4ceeded those of feature phones in early -/0. $s of July

K, -/0, 1/ percent of global handset sales are attributed to the purchase of $ndroid and

iPhone 3martphones.

8he mobile market continues to be a two9horse race for profitability between $pple and

3amsung, with the two rivals commanding /1 percent of profits L a number made possible

because its competitors are actually losing money in the 3martphone space.

8he latest data from 2an accord #enuity, shared with AppleInsider by analyst 8. Michael

Aalkley on 8hursday, estimates that $pple took ;= percent of the operating profits for feature

phones and 3martphone in the third Duarter of calendar -/0. 2oming in close second was

3amsung, which took ;0 percent of industry profits.

In contrast, all of the competition lost money, with the e4ception of 3ony, which broke even

during the Duarter. 8he biggest loser was struggling lackerry, which represented a negative

percent of industry profits, followed closely by #oogle9owned Motorola, taking negative 0

percent.

okia, (# and 782 were all about even with one another, each representing negative

percent of mobile profits, according to 2anaccord #enuity.

Aalkley noted that the share controlled by $pple and 3amsung is likely lower when the

profits of 2hinese vendors such as (enovo, 8+, 7uawei and 2oolpad are included.

7owever, 2hinese manufacturer profitability data is not available, and could not be included

in the industry9wide comparison.

$pple actually saw its share of profits increase from ;0 percent in the second Duarter to ;=

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percent in the third Duarter, despite the fact that the company was transitioning to the launch

of the iPhone ;s and iPhone ;c late in the Duarter. Aalkley said $pple>s greater share of

profits came to slightly higher seDuential iPhone unit sales, as well as more pronounced

losses from lackerry and 782.

@#iven a full Duarter of iPhone ;s6;c sales, we anticipate very strong operating profit share

for $pple during the holiday Duarter,@ the analyst wrote. @s value

share of the handset market is even higher than our estimates... considering $pple>s dominant

share of the tablet market, as some $ndroid E+Ms include tablet sales in reported smart

device sales and profits.@

In fact, when tablets, notebooks and other mobile devices are included, $pple earned more

than 3amsung, (#, okia, 7uawei, (enovo and Motorola>s mobile divisions combined,

according to separate data released last month by 3trategy $nalytics.

2oncentrating on phones alone, $pple and 3amsung are estimated to have accounted for

more than // percent of industry profits for some time now. Prior to 8hursday>s data, the

most recent figures July showed the rival companies accounting for /0 percent of industry

profits.

M%jor $&%.er* in te&eco""nic%tion +it A$$&e %n# S%"*n, %n# teir

"%r?et *%re

MICROSOFT

En January /, -/, Microsoft announced Aindows +mbedded 7andheld =.;. 8he operating

system has compatibility with Aindows Mobile =.; and is presented as an enterprise

handheld device, targeting retailers, delivery companies, and other companies that rely on

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handheld computing. %nlike Aindows Phone, Aindows +mbedded 7andheld retains

backward compatibility with legacy Aindows Mobile applications8here are three main

versions of Aindows Mobile for various hardware devices.

• Win#o+* Mo!i&e Pro'e**ion%& runs on 3martphones with touch screens

• Win#o+* Mo!i&e St%n#%r# runs on mobile phones without touch screens

• Win#o+* Mo!i&e C&%**ic which runs on personal digital assistant or Pocket P2s.

Aindows Mobile for $utomotive and Aindows Mobile software for Portable Media 2enters

are among some specialty versions of the platform.

Microsoft had over ;/ handset partners, when Aindows Mobile was still being shipped on

new devices. K/N of the ;/ million Aindows Mobile devices that were made from launch to


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=;/. In -//O 782 acDuired the mobile9device company !opod International. In June -//K,

782 changed its official name from 7igh 8ech 2omputer 2orporation to 782 2orporation

-LAC3-ERRY

lackerry (imited, formerly known as &esearch In Motion (imited "&IM* is a

2anadian telecommunication and wireless eDuipment company best known as the developer

of the lackerry brand of 3martphones and tablets. 8he company is headDuartered

in Aaterloo, Entario, 2anada. It was founded by Mike (a?aridis, who served as its co9

2+E along with Jim alsillie until January --, -/-C as of ovember -/0, Prem

Aatsa assumes the new title of @(ead !irector and 2hair of 2ompensation@

8he primary competitors of the lackerry are 3martphones running $ndroid and the $pple

iPhone, with Microsoft>s Aindows Phone platform emerging as a more recent competitor. s $ndroid platform

caused a slowdown in lackerry growth and a decline in sales in some markets, most

notably the %nited 3tates. 8his led to negative media and analyst sentiment over the

company>s ability to continue as an independent company.-Q lackerry has managed to

maintain significant positions in many markets, bolstered by a large entrenched user base,

cost effective phones and plans, and a growing 3martphone market globally

En May 1, -//, the $pple &etail 3tore at 8ysonGs 2orner in 'irginia opened its doors to the

public and no small amount of criticism.


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3teve: 7ereGs Ahy $pple 3tores AonGt Aork is hilarious now, especially the prediction of it

being “two years before theyGre turning out the lights on a very painful and e4pensive

mistake, but at the time, it arguably made sense.

COMPANY PROFILE

Introduction of $pple Inc.

$pple Inc. is an $merican multinational corporation that designs and sells consumer

electronics, computer software, and personal computers. 8he company>s best9known

hardware products are the Macintosh line of computers, the iPod, the I9Phone and the I9Pad.

Its software includes the Mac E3 Roperating systemC the i8unes media browserC the I9(ife

suite of multimedia and creativity softwareC the I9Aork suite of productivity softwareC

$perture, a professional photography packageC


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labor, and for its environmental and business practices.

+stablished on $pril , 1O= in 2upertino, 2alifornia, and incorporated January 0, 1OO, the

company was named $pple 2omputer, Inc. for its first 0/ years. 8he word @2omputer@ was

removed from its name on January 1, -//O, as its traditional focus on personal computers

shifted towards consumer electronics.

Interesting $pple> that intrigues peopleC for instance >why the name

$ppleT>. 8here are many theories about why 3teve Jobs chose this name, but the one that

makes most sense to me is because the man loved the $pple.

o doubt that the company has been through lots of ups and downs, and there is no denying

its incredible success in the digital world as well. $pple Inc. has its own style, innovations,

designs, usability, appeal and most importantly...its loyal users. 8he only company that I can

think comes close in competition is #oogle...but we>ll get there later .

Ahat led me to writing this post was a brief research on 3teve Jobs and I reali?ed that there

are Duite a few interesting facts "and some rumors* surrounding $pple.

• $pple was established on $pril , 1O= by 3teve Jobs, 3teve Ao?niak, and &onald

Aayne. &onald Aayne being >the forgotten founder>.

• %nlike many companies out there, $pple didn>t start in a garage, it started in a

bedroom in (os $ltos.

• $ll the three founders used to work at >$tari> before forming >$pple>.

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http://en.wikipedia.org/wiki/Fortune_(magazine)http://en.wikipedia.org/wiki/Criticism_of_Apple_Inc.http://en.wikipedia.org/wiki/Cupertino,_Californiahttp://en.wikipedia.org/wiki/Consumer_electronicshttp://www.e-junkie.info/2011/09/15-fun-facts-about-google-its-culture.htmlhttp://www.e-junkie.info/2011/09/15-fun-facts-about-google-its-culture.htmlhttp://www.e-junkie.info/2011/08/collection-of-inspirational-quotes-by.htmlhttp://en.wikipedia.org/wiki/Fortune_(magazine)http://en.wikipedia.org/wiki/Criticism_of_Apple_Inc.http://en.wikipedia.org/wiki/Cupertino,_Californiahttp://en.wikipedia.org/wiki/Consumer_electronicshttp://www.e-junkie.info/2011/09/15-fun-facts-about-google-its-culture.htmlhttp://www.e-junkie.info/2011/08/collection-of-inspirational-quotes-by.html


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• $pple9 with the tagline >yte into an $pple> was the first personal computer to be

released by $pple which was designed and hand built by Ao?niak. It was sold for

S===.==.

• $pple was incorporated on January 0, 1OO without one of its original founders

&onald Aayne, who sold his share of the company back to Jobs and Ao?niak for

SK//.

• 8he very first $pple logo was designed by &onald Aayne.

• 8he first logo depicts Isaac ewton sitting under an $pple tree when he discovered

gravity by an $pple falling on his headC it has a poem all around its border.

"ewton5 a mind forever voyaging through strange seas of thought.*

• 8he word >Macintosh> is also a variety of an $pple.

• (ogo was redesigned in 1OO by &on Janoff. 8he only instruction that &on had got

from 3teve Jobs was, “!on>t make it cute.

• Janoff then presented two logos to Jobs, one with a bite and the other without. $nd we

all know what Jobs went for.

• $ccording to an urban legend the reason for picking the logo with a bite in the $pple

was to pay homage to genius computer scientist $lan 8uring who committed suicide

by taking a bite from a poisoned $pple. 8he designer and the company however

denies any such theory. "2o9incidenceT*

• 8he other theory behind the logo is that $pple chose the rainbow colored logo to pay

tribute to the >the tree of knowledge> mentioned in $dam and +ve>s story in the ible.

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3o the bite represents the bite of knowledge. $gain the designer finds this theory

interesting but denies it being true.

• Janoff denies any interesting story behind the logo, the only reason it is an $pple is

because the company is named $pple, the bite was chosen so that the fruit $pple is

not confused with any other fruit. "Interview with &on Janoff *

• $pple>s first #%I computer was called $pple (isa which is rumored to be named after

3teve Job>s first daughter (isa icole rennan Jobs. $pple denies these rumors by

saying that (isa stands for >(ocally Integrated 3oftware $rchitecture>. "2o9incidence

againT*

• $pple also made the first consumer digital cameras. 8he $pple Fuick take was

launched in 11 and was discontinued later in 11O. $n easy9to9use digital camera

that connected to any Macintosh computer by way of an $pple serial cable. 8he

camera was capable of storing eight photos at =/4K/ resolution, 0- photos at

0-/4-/ resolution, or a mi4ture of both si?es.

• Jobs also created a company called >Pi4ar> which was later bought by !isney, making

him the largest individual shareholder of !isney.

• efore coming up with the name iPod, 3teve had already decided its tagline as “,///

songs in your pocket. #iving copywriter 'innie 2hieco complete freedom to come

up with a name. Ahen 2hieco saw the prototype he instantly thought of the movie:

-//: $ 3pace Edyssey and phrase “Epen the pod bay door 7alU symboli?ing

spaceship>s relationship with small independent pods "personal computer and music

player*, 2hieco just added an >i> to the pod.

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http://creativebits.org/interview/interview_rob_janoff_designer_apple_logohttp://en.wikipedia.org/wiki/Apple_lisahttp://en.wikipedia.org/wiki/Apple_Quicktakehttp://en.wikipedia.org/wiki/A_space_odysseyhttp://creativebits.org/interview/interview_rob_janoff_designer_apple_logohttp://en.wikipedia.org/wiki/Apple_lisahttp://en.wikipedia.org/wiki/Apple_Quicktakehttp://en.wikipedia.org/wiki/A_space_odyssey


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• Ahen >i8unes> store was first launched, it had sold appro4imately -O;,/// tracks

within its first K hours. It sold O/ million songs in its first year.

• 8he $pple store on ;th $venue in Manhattan "the cube* is surely one of the most

photographed landmarks in the world.

• Jonathan Ive, $pple>s senior 'P of Industrial !esign, has worn the same shirt in every

$pple product introduction video since -///.

• 3teve Jobs> birth father is 3yrian Muslim, >$bdulfattah Jandali> and was later adopted

by Paul and 2lara Jobs. Jobs was uddhist and a strict vegan.

• $pple was the first company to introduce the mouse and trackpad.

• $pple didnGt sell a Aindows9compatible iPod until nine months after the iPod was

introduced.

• 3teve Jobs was awarded the ational Medal of 8echnology from &onald &eagan.

• In -//K, >loomberg> accidentally published 3teve Jobs> -,;// words obituary leaving

blank spaces for his age and cause of death. 8he opening sentence described Jobs as

the man who “helped make personal computers as easy to use as telephones Products

I:P%#

8he $pple website home page, featuring 8he new I9Pad. En January -O, -//, $pple

introduced their much9anticipated media tablet, the iPad running a modified version of IE3.

It offers multi9touch interaction with multimedia formats including newspapers, maga?ines,

e9books, te4tbooks, photos, movies, 8' shows videos, music, word processing documents,

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spreadsheets, video games, and most e4isting iPhone apps. It also includes a mobile version

of 3afari for web browsing, as well as access to the $pp 3tore, i8unes (ibrary, iooks 3tore,

contacts, and notepad. 2ontent is downloadable via Ai9s computer. $8V8 was initially the sole %3 provider of 0# wireless access

for the iPad.

En March -, -/, $pple introduced an updated iPad model which had a faster processor and

two cameras on the front and back respectively. 8he iPad - also added support for optional

0# service provided by 'eri?on in addition to the e4isting offering by $8V8. 7owever, the

availability of the iPad - has been limited as a result of the devastating earthDuake and

ensuing tsunami in Japan in March -/.

En March O, -/-, $pple introduced the iPad 0, aka, @8he ew iPad@. 8he iPad 0 added (8+

service from $8V8 or 'eri?on and an upgraded processor, the $;R. It also added the

@&etina@ display "-/K by ;0= resolution* originally found on the iPhone and iPhone 3.

8he dimensions and form factor remained relatively unchanged, with @8he ew iPad@ being

a fraction thicker and heavier than the previous version, and minor positioning changes.

3ince the tablet launched in -//, iPad users have downloaded 0 billion apps, while the total

$pp 3tore downloads is up to over -; billion downloads.

I Po#

8he current iPod family, featuring the iPod 3huffle, iPod ano, iPod 2lassic, and iPod 8ouch

En Ectober -0, -//, $pple introduced the iPod digital music player. It has evolved to

include various models targeting the wants of different users. 8he iPod is the market leader in

portable music players by a significant margin, with more than --/ million units shipped as

of 3eptember -//1. $pple has partnered with ike to offer the ikeWiPod 3ports )it

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http://en.wikipedia.org/wiki/Safari_(web_browser)http://en.wikipedia.org/wiki/ITuneshttp://en.wikipedia.org/wiki/IBookshttp://en.wikipedia.org/wiki/IBookshttp://en.wikipedia.org/wiki/IBookshttp://en.wikipedia.org/wiki/Wi-Fihttp://en.wikipedia.org/wiki/3Ghttp://en.wikipedia.org/wiki/AT%26Thttp://en.wikipedia.org/wiki/Verizonhttp://en.wikipedia.org/wiki/Tsunamihttp://en.wikipedia.org/wiki/3GPP_Long_Term_Evolutionhttp://en.wikipedia.org/wiki/AT%26Thttp://en.wikipedia.org/wiki/Verizonhttp://en.wikipedia.org/wiki/A5Xhttp://en.wikipedia.org/wiki/IPod_Shufflehttp://en.wikipedia.org/wiki/IPod_Shufflehttp://en.wikipedia.org/wiki/IPod_Nanohttp://en.wikipedia.org/wiki/IPod_Nanohttp://en.wikipedia.org/wiki/IPod_Classichttp://en.wikipedia.org/wiki/IPod_Touchhttp://en.wikipedia.org/wiki/IPodhttp://en.wikipedia.org/wiki/Nike,_Inc.http://en.wikipedia.org/wiki/Nike%2BiPodhttp://en.wikipedia.org/wiki/Nike%2BiPodhttp://en.wikipedia.org/wiki/Safari_(web_browser)http://en.wikipedia.org/wiki/ITuneshttp://en.wikipedia.org/wiki/IBookshttp://en.wikipedia.org/wiki/Wi-Fihttp://en.wikipedia.org/wiki/3Ghttp://en.wikipedia.org/wiki/AT%26Thttp://en.wikipedia.org/wiki/Verizonhttp://en.wikipedia.org/wiki/Tsunamihttp://en.wikipedia.org/wiki/3GPP_Long_Term_Evolutionhttp://en.wikipedia.org/wiki/AT%26Thttp://en.wikipedia.org/wiki/Verizonhttp://en.wikipedia.org/wiki/A5Xhttp://en.wikipedia.org/wiki/IPod_Shufflehttp://en.wikipedia.org/wiki/IPod_Nanohttp://en.wikipedia.org/wiki/IPod_Classichttp://en.wikipedia.org/wiki/IPod_Touchhttp://en.wikipedia.org/wiki/IPodhttp://en.wikipedia.org/wiki/Nike,_Inc.http://en.wikipedia.org/wiki/Nike%2BiPod


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enabling runners to synchroni?e and monitor their runs with i8unes and the ikeW website.

$pple currently sells four variants of the iPod.

• iPod 3huffle, ultraportable digital audio player first introduced in -//;, currently

available in a - # model.

• iPod ano, portable media player first introduced in -//;, currently available in K and

= # models. 8he latest generation has a


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-//K, at AA!2 -//K, 3teve Jobs announced that the iPhone 0# would be available on July

, -//K. 8his version added support for 0# networking, assisted9#P3 navigation, and a

price cut to S11 for the K # version, and S-11 for the = # version, which was available

in both black and white. 8he new version was visually different from its predecessor in that it

eliminated the flat silver back, and large antenna sDuare for a curved glossy black or white

back. s

$pp 3toreC the store provided applications for download that were compatible with the

iPhone. En $pril -, -//1, the $pp 3tore surpassed one billion downloads.

En June K, -//1, at $pple>s annual worldwide developers conference, the iPhone 0#3 was

announced, providing an incremental update to the device including faster internal

components, support for faster 0# speeds, video recording capability, and voice control. En

June O, -//, at AA!2 -//, the iPhone was announced, which $pple says is its @>biggest

leap we>ve taken@ since the original iPhone.

8he phone includes an all9new design, 1=/4=/ display, $pple>s $ processor used in the

iPad, a gyroscope for enhanced gaming, ;MP camera with (+! flash, front9facing '#$

camera and s cellular signal and Ai9s biggest 3martphone maker by volume.

27

http://en.wikipedia.org/wiki/Worldwide_Developers_Conferencehttp://en.wikipedia.org/wiki/Worldwide_Developers_Conferencehttp://en.wikipedia.org/wiki/3Ghttp://en.wikipedia.org/wiki/Assisted-GPShttp://en.wikipedia.org/wiki/IPhone_3GShttp://en.wikipedia.org/wiki/IPhone_4http://en.wikipedia.org/wiki/IPadhttp://en.wikipedia.org/wiki/Gyroscopehttp://en.wikipedia.org/wiki/VGAhttp://en.wikipedia.org/wiki/FaceTimehttp://en.wikipedia.org/wiki/IPhone_4_Bumperhttp://en.wikipedia.org/wiki/Nokiahttp://en.wikipedia.org/wiki/Worldwide_Developers_Conferencehttp://en.wikipedia.org/wiki/3Ghttp://en.wikipedia.org/wiki/Assisted-GPShttp://en.wikipedia.org/wiki/IPhone_3GShttp://en.wikipedia.org/wiki/IPhone_4http://en.wikipedia.org/wiki/IPadhttp://en.wikipedia.org/wiki/Gyroscopehttp://en.wikipedia.org/wiki/VGAhttp://en.wikipedia.org/wiki/FaceTimehttp://en.wikipedia.org/wiki/IPhone_4_Bumperhttp://en.wikipedia.org/wiki/Nokia


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En Ectober , -/, $pple unveiled the iPhone 3, which was released in the %nited 3tates,

2anada, $ustralia, %nited )ingdom,


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new line of iPod devices for the year, $pple released a completely redesigned $pple 8'. 8he

new device is 6 the si?e, runs Duieter, and replaces the need for a hard drive with media

streaming from any i8unes library on the network along with K # of flash memory to cache

media downloaded. $pple with the $pple 8' has added another device to its portfolio that

runs on its $ processor along with the iPad and the iPhone. 8he memory included in the

device is the half of the iPhone at -;= MC the same as the iPad, iPhone 0#3, iPod touch

0#, and iPod touch #. It has 7!MI out as the only video out source.


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Pro, a video production suiteC (ogic Pro, a comprehensive music toolkitC and Motion, an

advanced effects composition program.

$pple also offers online services with I 2loud, which provides cloud storage and syncing for

a wide range of data, including email, contacts, calendars, photos and documents. It also

offers I E3 device backup, and is able to integrate directly with third9party apps for even

greater functionality. I 2loud is the fourth generation of online services provided by $pple,

and was preceded by Mobile Me, .Mac and I 8ools, all which met varying degrees of success.

Mont%in Lion A0%i&%!&e in 9&. 'ro" M%c A$$ Store

June , -/;

$pple today announced that E3 R Mountain (ion, the ninth major release of the worldGs

most advanced desktop operating system, will be available in July. Mountain (ion introduces

more than -// innovative features, including the new Messages app, otification 2enter,

system9wide sharing,


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ORGANISATIONAL STRUCTURE OF APPLE


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SAMSUNG GROUP

S%"*n, Gro$ is a 3outh )orean multinational conglomerate company headDuartered in

3amsung 8own, 3eoul. It comprises numerous subsidiaries and affiliated business, most of

them united under the Samsung brand, and is the largest 3outh )orean chaebol .

otable 3amsung industrial subsidiaries include 3amsung +lectronics "the world>s largest

information technology company measured by -/ revenues*, 3amsung 7eavy Industries

"the world>s second9largest shipbuilder measured by -// revenues*, and 3amsung

+ngineering and 3amsung 2V8 "respectively the world>s 0;th9 and O-nd9largest construction

companies*. Ether notable subsidiaries include 3amsung (ife Insurance "the world>s th9

largest insurance company*, 3amsung +verland "the oldest theme park in 3outh )orea* and

2heil Aorldwide "the world>s 1th9largest advertising agency measured by -// revenues*.

3amsung produces around a fifth of 3outh )orea>s total e4ports and its revenues are larger

than many countries> #!PC in -//=, it would have been the world>s 0;th9largest economy.

8he company has a powerful influence on 3outh )orea>s economic development, politics,

media and culture, and has been a major driving force behind the @Miracle on the 7an &iver @.

3amsung is guided by a singular vision: to lead the digital convergence movement. Ae

believe that through technology innovation today, we will find the solutions we need t o

a d d r e s s t h e c h a l l e n g e s o f t o m m o r r o w . < r o m t e c h n o l o g y c o m e s

o p p o r t u n i t y f o r businesses to grow, for citi?ens in emerging markets to prosper by

tapping into the digital economy, and for people to invent new possibilities. ItGs our aim to

32

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develop innovative technologies and efficient processes that create new markets,

enrich peopleGs lives and continue to make 3amsung a trusted market leader.

3amsung grew into a global corporation by facing challenges directly. In the years ahead,

d e di ca te d p eo p le w i l l c o nt in u e t o e mb ra c e m an y c ha l l en g es a n d

c o m e u p w i t h creative ideas to develop products and services that lead in their markets.

8heir ingenuity will continue to chart 3amsungGs course as a profitable, responsible global

corporation..


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e nv iro nmen t in w h i c h t h e 2 o m p a n y t r i e s t o o p e r a t e s . 3 a m s u n g a i m s t o

g r o w i n I n d i a b y c o n t r i b u t i n g t o t h e Indian economy and making the lives of its

consumers simpler, easier and richer through its superior Duality products. “Eur aim is to gain

technological leadership in the Indian marketplace even as our goal is to ea rn th e lov e an d

respect of more and more of our Indian consumers

S%"*n, in In#i%

3amsung India is the hub for 3amsungGs 3outh Aest $sia &egional operations. 8he 3outh9

Aest $sia &egional 7eadDuarters looks after the 3amsung business in epal, 3ri (anka,

angladesh, Maldives and hutan besides India . 3amsung India , which

co mmen ce d it s operations in India in !ecember 11;, today enjoys a sales turnover of

over %3S n in just a decade of operations in the country. ;

7eadDuartered in ew !elhi, 3amsung India has a network of 1 ranch Effices located a l l

o v er t he c ou n tr y. 8 he 3 am su n g m an u fa c tu r in g c o mp le 4 h o us in g

m a n u f a c t u r i n g facilities for 2olor 8elevisions, 2olor Monitors, &efrigerators and

Aashing Machines is located at oida, near !elhi. 3amsung XMade in Indi aG prod uc ts li ke

2olor 8elevisions, 2olor Monitors and &efrigerators were being e 4p or te d to

M i d d l e + a s t , 2 I 3 a n d 3 $ $ & 2 c o u n t r i e s f r o m i t s o i d a

m a n u f a c t u r i n g comple4. 3amsung India currently employs over =// employees, with

around KN of its employees working in &esearch V !evelopment.

SAMSUNG GLO-AL THE DNA o' Di,it%& Inno0%tion

3amsung +lectronics is a global leader in semiconductors,

telecommunications, digital m e d i a a n d d i g i t a l c o n v e r g e n c e

t e c h n o l o g i e s w i t h - / / p a r e n t c o m p a n y s a l e s o f %3S;;.-n and

net income of %3S/.0n. +mploying appro4. 0,/// people in over 1/off ic es in K

34


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countr ies , the company has of ; main business unit s : !igi ta l $ppliance

u s i n e s s , ! i g i t a l M e d i a u s i n e s s , ( 2 ! u s i n e s s ,

3 e m i c o n d u c t o r u s i n e s s a n d 8elecommunication etwork usiness.

&ecogni?ed as one of the fastest growing global brand s, 3amsun g +lectr onic s

2or por ati on is the wor ldGs larges t pro duc er of 2ol or Monitors, 2olor 8's, Memory

2hips and 8


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PRODUCT PROFILE

;6 Serie* F&& HD LC D TV !eveloped using our uniDue 2rystal !esign with a hint of

rose9red colour accentuating a traditional piano9black be?el frame, the =;/ 3eries (2! 8'

features $uto Motion Plus -/7?, an %ltra 2lear Panel, !I e Pro and Aide 2olour

+nhancer Pro to provide perfect picture Duality.

Wi#e Vi#eo MP7 P&%.er (YP:P5) +Duipped with luetooth and a touch screen interface ,the

BP9P- lets consumers enjoy vivid videos on a 09inchwide (2! screen. 3amsungGs

proprietary !3e -./technology with +mo 8ureY %I enhances the ultimate multimedia

e4perience

VRT Front Lo%#in, W%*er !esigned with 'ibration &eduction 8echnology 8M "'&8*,our

washer dramatically reduces barrel vibrationLeven at the highest speed. It also reduces

energy and water consumption to the worldGs lowest levels.


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for automatic hori?ontal rotation of photos and videos .It is designed for the innovative, Xon9

the9goG user who demands cutting9edge multimedia features, including a web browser.

U&tr%:"e**%,in, -&%c? 9%c? II (SG H:i;4* MicrosoftGs Aindows Mobile software9enabled

73!P$ smart phone boasts a bigger screen than the lack Jack I and includes a jog wheel.

8he phone also has cutting features such as a touch screen, luetooth, #P3 and wireless

($.

F%ct* %!ot S%"*n,

8he 3amsung #roups is a 3outh )orean multinational conglomerate corporation

headDuartered in 3amsung 8own, 3eoul, 3outh )orea. It comprises numerous international

affiliated businesses, most of them united under the 3amsung brand. 7ere are some

interesting facts about 3amsung :9

• In 10K, (ee yung9chull founded 3amsung 3anghoe , a small trading company with

forty employees located in 3u9dong. It dealt in groceries produced in and around the

city and produced noodles itself. It is in the late 1=/>s that 3amsung #roup entered

into the electronics industry.

• (ee yung9chull founded 3amsung #roup in 10K, naming the start9up company a

)orean word which translates to @three stars@ in +nglish.

• 3amsung +lectronics overtook 3ony as one of the world>s most popular consumer

electronics brands in -// and -//;, and is now ranked Z1 in the world overall. In

Fuarter 0 of -/, 3amsung has overtaken $pple to become the Aorld>s (argest

3martphone maker

• 8he 3amsung #roup annually donates around S// million to the 3$M3%#

M+!I2$( 2+8+&, their nonprofit medical organi?ation. 8he 3amsung Medical

2enter is composed of 3amsung 3eoul 7ospital, )angbook 3amsung 7ospital,

37

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3amsung 2hangwon 7ospital, 3amsung 2ancer 2enter and 3amsung (ife 3ciences

&esearch 2enter.

• 3amsung Mobile>s first ever offering was a car phone it introduced in 1K=. ecause

of poor reception and sales, manufacturing was halted. s economic development,

politics, media and culture, and has been a major driving force behind the @Miracle on

the 7an &iver@.

• otable 3amsung #roup industrial subsidiaries include 3amsung +lectronics,

3amsung 7eavy Industries, and 3amsung +ngineering and 3amsung 2hamp.

• 2ompared to other major )orean companies, 3amsung survived the 11O $sian

financial crisis relatively unharmed.

•

3amsung became the largest producer of memory chips in the world in 11-, and is

the world>s second9largest chipmaker after Intel.

• In 11;, it built its first liDuid9crystal display screen. 8en years later, 3amsung grew to

be the world>s largest manufacturer of liDuid9crystal display panels.

• 3amsung has also been listed among the top / most trusted brands in India by 8he

rand 8rust &eport9India 3tudy.

• 3amsung 7eavy Industries will be the sole provider of liDuefied natural gas "(#*

storage facilities worth up to %3S;/ billion to &oyal !utch 3hell for the ne4t ;

years.

• 3amsung is hoping their role in the (ondon -/- Elympic #ames will provide a

@golden moment@ for the company>s %) reputation.

• $ccording to -// data, 3amsung has around 0,/// employees.

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L%te*t In0ention* in S%"*n,

S%"*n,@* Tr%n*$%rent LCD

$ seemingly ordinary, transparent piece of glass *##en&. i&&"in%te* +it 0i#eo. It>s

3amsung>s new transparent (2! screen, a breakthrough that could one day make any

window into a display or touch screen. 2urrently, 3amsung is only marketing the

transparent screen to showrooms for display cases. ut the company has grander visions.

windows can advertise a particular product and display

nutrition information. 8he spectacle has been a success, with sales in vending machines

eDuipped with the transparent (2!s up =//N over run9of9the9mill vending machines,

3amsung says.

ormal 8' screens reDuire back9 or side9lighting to display an image, but 3amsung>s

transparent screen uses ambient light like sunlight or room lighting. 8hat makes the

product relatively cheap, since a large chunk of the cost of a 8' or computer screen is in

the illumination technology. !own the road, 3amsung predicts that your bathroom

mirror, a department store window, or even your windows at home could double as an

interactive screen.

7D Ho"e Te%ter : S%"*n,@* L%te*t In0ention

8he 3outh )orean tech giant S%"*n, unveiled its 7D Ho"e Te%tre, which, according to

the company, the first in the world home theatre to feature 0! technology.

39

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8he company>s device is called S%"*n, HT:C;876W and is another technological

invention that is based on 3amsung>s rich knowledge in 0! technology. 8he home theatre

offers Duality 0! picture and sound.

It is worth mentioning that the 3amsung 7892=10/A has a >4 or >4 c%nne& *$e%?er

which comes together with a lu9ray playe

S%"*n, W8;6 : S"%rt$one +it 7D Di*$&%.

8he 3outh )orean tech giant S%"*n, plans to release soon its new 3martphone W8;6. 8he

most interesting feature of this handset is its built9in 7D tecno&o,.. $ccording to the

company, 3amsung A1=/ is going to be the first cell phone in the world with a three9

dimensional display that allows users to watch all the content on the phone in 0! without the

need to wear special glasses.

3amsung>s new 3martphone will feature a 7>5:inc AMOLED Toc*creen.

40


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CHAPTER:7 FINDING AND ANALYSIS

e*tionn%ire on S%"*n, A$$&e Mo!i&e Pone*

F. Please mention your age groupT

K9-/ /

-9-;

-=90/ =

090; /

0= above /

41


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INFERENCE

$ge #roup between -9-; V -=90/ uses ma4imum gadgets so main focus of the company should be on this age

group.

F -* Ahat are the things that you look while purchasing a smart phone T

[ More power saver -N

[ (ooks -N

[ (ow maintenance cost ;N

[ &eliability"less chances of breakdown* /N[ (ow price -N

42


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INFERENCE

3till %sers prefer to purchase those cells which are good in reliability instead of features that cell has.

F0* 7ow did you get to know about 3amsung and $pple T

8opics 3amsung $pple


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44


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INFERENCE

&espondents get knowledge about the 3amsung through $dvertisements, after that


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I


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I


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I


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I


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FK* Ahich company is better in terms of overall design architectureT

$pple ;KN

3amsung -N

I


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F1* Ahich company is better in terms of better software compatibility T

$pple ;N

3amsung ;;N

I


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F/* Ahich company provides better battery life T

$pple ;KN

3amsung -N

I


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CHAPTER CONCLUSION AND RECOMMENDATIONS

CONCLUSION

SAMSUNG : 8o compete with $pple , 3amsung should focus on increase its value

proposition in the smart phone market . 3amsung could develop new products having stylish

and modern design in order to attract buyers who e4pect stylish , trendy and fashionable

smart phones En the other hand . 3amsung should keep on producing the e4isting models of

smart phones which are relatively less costly to tap the middle class and lower upper class of

population . $ strong focus on &V! and taking advantage of being the first mover in

launching . $s a result , the market share of 3amsung would increase and has more strength

in the competition with $pple

APPLE : s user are trendy and some of them

are short 9term user. In order to keep these customers, $pple should always produce new

products to avoid losing them .

eside the result reveal that there is a relationship between age group of the interviewer and

the reasonable price they think . 8he lower age group of the reasonable price of a smart phone

they think . $pple could attract young buyer by lowering its price . for instance . $pple can

produce new smart phones with lower cost and hence to lower the price. $s a result $pple

could increase its market share , even attract the users of different brands of smart phone.

$ppleGs product line has grown rapidly in the past few years. Ahat we have found to be the

most interesting about $pple is how they are very innovative and early adapters. 3amsung

stands on the pillars of innovation and e4cellent customers services. 3amsung and $pple have

a good market share but they have to change their strategies for more coverage of market

share.

FINDINGS

53


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• 3amsung is the company which basically knows the mind9set of ma4imum citi?en V

they know which product is helpful for Increasing sales.

• ItGs water tight pack department competition between two #iant 2ompanies $pple V 3amsung

• It shows that there is very high competition between two giant organi?ations named $PP(+ V

3$M3%#.

• In this race 3amsung is in a position to capture the whole market but they should also know that $pple is

not far away from 3amsung.

• 3till %sers prefer to purchase those cells which are good in looks instead of features that cell has.

• In this race 3amsung is in a position to capture the whole market but they should also know that $pple is

not far away from 3amsung.

$pple gives more customer satisfaction level of needs than 3amsung gives. $s $pple gives warranty full year with

the accessories whereas 3amsung gives it of for only =months

RECOMMEDATIONS

• $pple has good brand image in the field of MP06P'P. ut $pple is not popular in

(aptops and Pcs. 2ompany should also promote these products and utili?e its brand

image.

• $pple is not advertising much for its product freDuently in television channel etc.

advertising should be made freDuent to let the people remembered the name of $pple.

• &elation between the customer and company is the base of growth for any company.

• 2ompany should maintain good relationship with its big customers such as

institution, corporate, school, colleges and should also have good relation with the

end users.

• 2ompany can send cards and invitation to the customer from time to time or on

certain occasion.

• 7oarding of company product should be kept at prime location where ma4imum

people can see it.

• %ntil and unless after sale service of the company is not good, it is not possible for the

company to increase the sale.

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• $pple though has very efficient and effective after sale service but there are areas of

improvement.

• IPod is considered to be a trend setter and one of the most wanted items for the

teenagers. 8his image must be enhanced to even adults owning an iPod andassociating with it.

• It is also meant for people who like to be simple, and that is why the design of the

iPod is simple. ut this aspect is forgotten by the consumers and should be revived.

55


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-I-LOGRAPHY

-oo?*

• )otler Philip, “ Principles of Marketing Management, "-//K* Pearson +ducation,

Prentice 7all, ew !elhi

• &esearch Methodology \ M.'. )ulkarni "+verest Publishing 7ouse , -//*

We!*ite*

• www.samsung .com/in/

• www. Apple.com/in/

• Duotes.wsj.com6$$P(

56

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UESTIONAIRE

F. Please mention your age group

[ K9-/

[ -9-;

[ -=90/

[ 090;

[0=9 $bove

F -* Ahat are the things that you look while purchasing a smart phone T

[ More power saver

[ (ooks

[ (ow maintenance cost

[ &eliability"less chances of breakdown*

[ (ow price

F0* 7ow did you get to know about 3amsung and apple T


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$pple

3amsung

FO* Ahich 3martphone company gives better software customi?ation features T

3amsung

$pple

FK* Ahich company is better in terms of overall design architecture T

$pple

3amsung

F1* Ahich company is better in terms of better software compatibility T

$pple

3amsung

F/* Ahich company provides better battery life T

$pple

3amsung

Project on apple vs samsung

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