Project of Disha

8/17/2019 Project of Disha

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What is Marketing-Finance?

Marketing-Finance is the bridge linking fnancial rigor with marketing savvy ...

Product life cycleBusiness environment

Future role as marketer


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Why Marketing-Finance?

High demand in every sector…


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COLGATE VS PEPSODENT


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Histry ! C"gate

#t $as !%n&e& in '()*+ ,y

Henry W C"gate

#n the year './(+ C"gate0erge& $ith Pa"0"i1e


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C"gate in #n&ian Market


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CURRENT BRAND PORTFO!O "CO#ATETOOTHPA$TE

'C"gate Strng Teeth

/C"gate Tta"

2C"gate Her,a"

3 C"gate 4i&s Tth5aste

http://www.colgate.co.in/app/Colgate/IN/OralCare/HomePage.cvsp


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6C"gate A&1ance& Whitening

*C"gate Acti1e Sa"t

7C"gate Fresh Energy Ge"

(C"gate Ma8 Fresh

. C"gate Ci,aca


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Versins ! C"gate

9C"gate ka s%raksha chakra:• C"gate Ge"

• C"gate Tta"

• C"gate Her,a"

• C"gate Ca"ci%0

• C"gate $hitening

• C"gate acti1e sa"t

• C"gate S%5er Shakti


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De0gra5hic Factrs in;%encingthe cns%0er

A#E A,1e / years


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Cntin%eig sh55ing 0a""s@


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Psych"gica" !actr

Perce5tin = attit%&eO"&est an& re"ia,"e ,ran&+

e0tina""y attache&

Mti1atin

,asic 5hysi"gica"@ nee&s+se"!-estee0


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Pr0tina" t"s

• #ncreasing circ%0!erence ! tth5astet%,e

• Free Denta" Check-%5 in 0,i"e 1ans


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• Free Denta" Check-%5 ,y sen&ing a SMS

• Sch"arshi5 ers "ike Learn = earn er


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H$ &i& c%st0er c0e t kn$a,%t c"gateB


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VALE DEL#VE

F&nctiona) Bene*ts"Pre1ent >a& >reath

Strng TeethC"ean TeethEmotiona) Bene*ts"

>ran& Na0e

G& TasteFresher >reath


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A$ar&s = Achie1e0ents

• C"gate has ,een ranke& as #n&ias' Mst Tr%ste& >ran& acrss a""categries !r !%r cnsec%ti1e years!r0 /))2 t /))7

• 6' 0arket share in the tth5asteseg0ent

• 3( 0arket share in the tth5$&er

0arket• 2) share in the tth,r%sh 0arket• Present"y it is !acing c05etitin !r0

n / 5"ayer HL Eg Pe5s&ant


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ADVET#S#NG >DGET


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• Ads o( Pe'sodent+


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• TAGET AD#ENCE• AL PEOPLE

• WH ????????• PEPSODENT '( MA4ET SHAE

• /. #N AL AEA AND 7' #N >AN

AD,ERT!$E%ENT


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AD,ERT!$E%ENT$TRATE#-

• C"ass I Te"e1isinJ Vehic"e I DD Ne$s =egina" channe"s

DD Ne.s K Since %ra" #n&ians are keen

$atchers ! ne$s• C"ass- a&iJ Vehic"eK A#+ regina"channe"s "ike a"" #n&ia a&i

A"" a1ai"a,"e ra&i channe"s >th Lca" =

Natina"@ ing"e in Hin&i = "ca" "ang%age• Sche&%"ing – Te"e1isin K P%"sing – a&i K Cntin%%s


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• Print

– Local News paper like Sakaal, Pudhari, DivyaBhaskar, Gujarat Samachar,, etc

(Full page Ad)

• Outdoor – Hoardi!s

• "utside Gram Pachayat

• #all Pait

• Glow Si! Boards $t Local Grocery Stores


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$AE$ PRO%OT!ON

• #n stre &is5"ays

• Sche0es t &istri,%trs = retai"ers

c00issin = gi!ts n achie1ing targetsa"es@

• Tie %5 $ith "ca" 5anchayat = %se ;ash

0,s street 5"ay@ n the the0e !PEPSODENT 0essage

• Free &istri,%tin ! ') g0 sa05"e $ithne$s 5a5er


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MAHAASHTAK '67//1i""ages

TV CHANNELSK• Dr&arshan• ETV Marathi• EE Marathi•

Saa0 TV• EE /3 Taas• Star 5"%s

AD#O CHANNELSK

• A"" #n&ia a&i• a&i Mirchi• e& FM• a&i Dha0aa"• a&i T0at

/ 1


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BUD#ET!N# /0%ONTH$1TOO OF

CO%%UN!CAT!ON

CR!TER!A CO$T FRE2UENC- TOTA /Rs+1

>ra&cast')sec@

* channe"s

C00ercia"rating 5int

(6+))) !r"ca" =

'+))+))) !rstar 5"%s

6 A&sDaychanne"

7(7 Cr '0nth@

a&i /0nths@

2 statins

A!ter sh$ /)))6

A&sDaychann

e"

'( "ack /

0nth@

Print ' "ca"Ne$s5a5er@

Circ%"atin2)))))@

6)+))+))) ' 0nth 6)+))+)))

O%t&rHigh Density

"catin gra05anchayat

*)))')) "catin =

.* gra05anchayat

''+7*+)))

Wa"" Paint Pr&%ct cst 2)s !eet '6+))) s !eet 3+6)+)))

F"ash M,s 'gr%51i""age

$eeken&@

N ! 1i""ages'))@

26))1i""age$eeken&

')) 2+6)+)))

G"$ Sign>ar&s

N O!

retai"ers2))

/)))signage 2)) *+))+)))


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…contd

TOO OFCO%%UN!CAT

!ONCR!TER!A CO$T FRE2UENC- TOTA

Hire 1ehic"es!r0 ger0 test

!r / 0nth@

HighDensity

1i""ages

3+))+))) 7 /( "ack

Total Cost of theTotal Cost of theBudget =s! "!#$Budget =s! "!#$

crorescrores


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e1en%e ca"c%"atin


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Project of Disha

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