Project Managers ARE the new Content Strategists

ARE the new

CONTENT

PROJECT MANAGERS

STRATEGISTS

LYNN WINTER Production DirectorAugust Ash@lynnwintermn

did they want us at PARTY?

am I doing the RIGHT stuff?

what is our EVOLUTION path?

boundless

how can I make my clients HAPPY?

define the

LIMITSwhat if we solve their CONTENT problem?

we can be the CONTENT STRATEGISTS!ready to get STARTED?

lead the

PROCESS

Create their BOUNDARIES

Investing upfront saves BUDGET long-term

run a MVP process

HELP hire

the average full-time work week47

budget EARLY for imagery, video and template creation

ASSETS start with current

+ create documentOUR ROLE+ add feature notes+ quick evaluation + analyze data

+ add new content+ create deadlines

+ create list of assets THEIR ROLE+ assign responsibility+ prioritize for launch+ status updates

VALUE help analyze the

are KEY audiences looking for this content? does the content support KEY organizational initiatives?

USEFUL

when was the content last UPDATED?

FRESH

is the content CREDIBLE? accurate content is key to building trust

ACCURATE

is someone RESPONSIBLE for each piece of content?

OWNERSHIP

does the content work across DEVICES?

DEVICE

is the content getting any VISITS?

TRAFFIC

STATS review basic

NAVIGATION SUMMARY

SEARCH REPORT

EVENTS

STRUCTURE outline the

create TEMPLATES (strongly) suggest LIMITS set firm DEADLINES

pick the RIGHT tool

01 gathercontent.com

GATHER CONTENT

Fieldable templates!

WRITING provide advice for

you cant have it ALL

+ gather media firstPROVIDE TIPS + work by sections or type+ deliver 1-2 samples early+ write each week+ create a content style guide

TESTING teach content

testing reveals

issues with CONTENT more often

than UX, design or

functionality

READABILITY

01 + read-able.com

FINDABILITY

+ Optimal Workshop Tree testing or First-click testing

COMPREHENSION

+ complete task based on reading content+ test in-person

+ coffee shopWHERE?+ clients office+ conference+ online

MAINTAIN wait to

process of MANAGING roles, tasks, workflow,

documentation & training for content

GOVERANCE

wait 3 monthsoutline MINIMAL tasks

+ new rolesOUTLINE+ updated workflow+ editorial calendar+ maintenance plan+ how to measure progress

POLITICS ways to manage

INDIVIDUAL communication is worth every minute

NUMBERS dont lie

offer a BACKUP plan

offer to be theBAD GUY

+ teach TESTING+ advice for WRITING+ outline STRUCTURE+ review basic STATS+ analyze VALUE+ digest ASSETS+ hire HELP+ lead the PROCESS

+ wait to MAINTAIN+ manage POLITICS

CREDIT extra

what can YOUdo to MAKE a DIFFERENCE?

LETS CONNECT!@[email protected]

Project Managers ARE the new Content Strategists

Internet

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