Project Launch event
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Launch Event Summer 2015
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Transcript of Project Launch event
Launch Event Summer 2015
GILT CITYOn-Premise Overview
Gilt City partners with top emerging brands to produce exclusive events for dedicated members. Through On-premise events, Gilt City comes to life and gives members a chance to experience their favorite brands. These events are made to foster brand presence, increase media buzz, and drive overall sales.
Details: - Partners have the opportunity to reach Miami
member base roughly 180,000 members - Events can be coupled with an online Gilt City sale
offer to create a stronger marketing campaign - Each event includes themed food and beverages
menus, brand demonstrations, purchase incentives and impactful gift bag offers
Gilt City On-Premise EventPartner Benefits:• Build brand awareness across a young and affluent Gilt City
audience • Procure qualified customer data to drive sales and revenue • Ability to customize the event to shape the brand image and
goals • Work with experienced staff to develop the event concept • Access to media, VIPs and engaged member base
Event brand categories include:• Fashion & accessories • Beauty • Culinary Retailer • Beverage • Home Décor • Fitness • Spa & Wellness • Technology
Past EventsOn Premise Events Case Studies
Tequila Herradura event Event Concept:
– Cooking with Tequila Herradura special event
– Designed for guests to discover why Herradura is “the finest” during the start of the tequila season
– Guests enjoyed a hands-on cooking class led by James Beard award wining chef, Joanne Weir
– Guests received gift bags featuring Herradura items to create their own Margaritas and recipes at home
– Interactive opportunity for guests to experience Herradura
Event Awareness and Media Impressions
Offer Awareness
Emails Delivered:
288,152• Email Open Rate: 13% • Click-to-Open Rate: 10%
Impressions from Page Views:
54,588• Gilt City San Francisco Home Page
Views: 52,798• Offer Page Views: 1,790
La Marca Prosecco Event Concept:
– Gilt City partnered with La Marca Prosecco to bring the brand to the forefront of elevated lifestyle
– The first of 3 events kicked off in NYC where guests sampled curated cocktails and learned how to make them at their own home
– Guests enjoyed an assortment of Passed hors d’oeuves and La Marca Prosseco cocktails which were created by three mixologists
– Guests departed from the event with branded cocktail shakers to create La Marca Prosecco cocktails at home• The shakers including wine chamrs, and bottle stoppers all inside a La Marca
branded tote bag
Event Awareness and Impressions
Emails Delivered:
930,541• Email Open Rate: 11.1%• Click-to-Open Rate: 12.5%
Impressions:
511,137• Gilt City New York Page Views:
505,052• Offer Page Views: 6,085
Total Gilt City Impressions = 1.4 Million +
Build awareness around a new authentic Cuban restaurant by creating an interactive and culture focused event
Event Objectives • To promote the launch of the new Son Cubano
restaurant location in Miami Fl. • To build brand awareness for the brand across a
young and influential member base• To give guests the opportunity to taste some of
the restaurants top menu and cocktail items• Give guests the opportunity to experience true
Cuban customs, with live Salsa lessons and authentic food and drink items
Event Concept Launch of Miami’s newest restaurant hotspot
“Son Cubano Restaurant and Bar”
• Event will include 100-150 guests to be held in Miami, FL on Wednesday, August 19– Guests arrive to taste an assortment of the executive chefs
best menu items– Guests have the opportunity to give their guests thoughts and
opinions on the new menu– Guests receive top cooking tips from the chef – Specialty cocktails to be passed around by waiters– Guests can take part in live salsa lessons and enjoy a
performance by popular professionals– Guests receive a gift bag filled with Cuban themed items to
embody the Son Cubano brand: • Branded Cuban Cigars • Branded match sets • Branded selection of spices
– Flowers in branded alcohol bottles used throughout the space • On-site social media photo booth with branded back drop,
imagery and props for guests – Photos uploaded to social media with Son Cubano and Gilt
City logos and customized event hash tags
Son Cubano Restaurant- Partner Benefits
Partnership benefits:
• Build brand awareness across a young, affluent and influential Gilt City audience
• Event invitation sent to the Gilt City Miami member base- Launching two weeks prior to event date
• Waitlist promotional tie-back opportunities
• Branded imagery and copy on each offer page
• Gilt City Social promotion via Facebook and Twitter
• Access to Gilts inside PR team , to reach VIPs and select media Detailed post campaign reporting, including screenshots and media impressions
Partner ExpectationsPartner Deliverables:• Access to Son Cubano Venue • Access to venue food and beverages• Arrange for band performance and
sound system• Provide brand items, such as branded
match set, to all event attendees • Arrange for staff, mixologists and chef
to attend each event
Partner Program Pricing:• Event total Costs- including Event Hard
Costs, full production and Brand Marketing fee( based on email, site and in person placements/impressions per market) • Total: $10K
Media Opportunities
www.mitchandmelltakemiami.com- 5,000 Instagram followers - Chef’s Corner
www.Thewordygirl.net - 330,596 views
- - 8,000 Instagram followers
The305.com11.8k followers on Instagram
Miami Residents
A Night in Old Havana Cuba
Son Cubano and Gilt City Presents
Celebrate the Grand Opening of Son Cubano with refreshing cocktails,
a salsa performance and a chance to taste the newest tapas menu!
Wednesday, August 197-9pm
Son Cubano Restaurant & Bar 40 Riverwalk Place
Miami , FL Space is limited.
RSVP is on first come first serve basis. Must be 21+
MENU Signature
CocktailsTasting
Guacamole del Barrio Empanadas de Espinaca
Camarones al Ajilio
Miami BluesLibertad Mojitos
VENUE SPACE:Havana Room
Give Away Cigar Bar
