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Launch Event Summer 2015

GILT CITYOn-Premise Overview

Gilt City partners with top emerging brands to produce exclusive events for dedicated members. Through On-premise events, Gilt City comes to life and gives members a chance to experience their favorite brands. These events are made to foster brand presence, increase media buzz, and drive overall sales.

Details: Partners have the opportunity to reach Miami member base roughly 180,000 members Events can be coupled with an online Gilt City sale offer to create a stronger marketing campaign Each event includes themed food and beverages menus, brand demonstrations, purchase incentives and impactful gift bag offers

Gilt City On-Premise EventPartner Benefits:Build brand awareness across a young and affluent Gilt City audience Procure qualified customer data to drive sales and revenue Ability to customize the event to shape the brand image and goals Work with experienced staff to develop the event concept Access to media, VIPs and engaged member base

Event brand categories include:Fashion & accessories Beauty Culinary Retailer Beverage Home Dcor Fitness Spa & Wellness Technology

Past EventsOn Premise Events Case Studies

Tequila Herradura event Event Concept: Cooking with Tequila Herradura special event Designed for guests to discover why Herradura is the finest during the start of the tequila season Guests enjoyed a hands-on cooking class led by James Beard award wining chef, Joanne Weir

Guests received gift bags featuring Herradura items to create their own Margaritas and recipes at home Interactive opportunity for guests to experience Herradura

Event Awareness and Media Impressions

Offer AwarenessEmails Delivered:288,152

Email Open Rate: 13% Click-to-Open Rate: 10%Impressions from Page Views:54,588

Gilt City San Francisco Home Page Views: 52,798Offer Page Views: 1,790

La Marca Prosecco Event Concept:Gilt City partnered with La Marca Prosecco to bring the brand to the forefront of elevated lifestyleThe first of 3 events kicked off in NYC where guests sampled curated cocktails and learned how to make them at their own home Guests enjoyed an assortment of Passed hors doeuves and La Marca Prosseco cocktails which were created by three mixologists Guests departed from the event with branded cocktail shakers to create La Marca Prosecco cocktails at homeThe shakers including wine chamrs, and bottle stoppers all inside a La Marca branded tote bag

Event Awareness and Impressions

Emails Delivered:930,541

Email Open Rate: 11.1%Click-to-Open Rate: 12.5%Impressions: 511,137

Gilt City New York Page Views: 505,052Offer Page Views: 6,085 Total Gilt City Impressions = 1.4 Million +

Build awareness around a new authentic Cuban restaurant by creating an interactive and culture focused event

Event Objectives

To promote the launch of the new Son Cubano restaurant location in Miami Fl. To build brand awareness for the brand across a young and influential member baseTo give guests the opportunity to taste some of the restaurants top menu and cocktail itemsGive guests the opportunity to experience true Cuban customs, with live Salsa lessons and authentic food and drink items

Event Concept Launch of Miamis newest restaurant hotspot Son Cubano Restaurant and Bar Event will include 100-150 guests to be held in Miami, FL on Wednesday, August 19Guests arrive to taste an assortment of the executive chefs best menu itemsGuests have the opportunity to give their guests thoughts and opinions on the new menuGuests receive top cooking tips from the chef Specialty cocktails to be passed around by waitersGuests can take part in live salsa lessons and enjoy a performance by popular professionalsGuests receive a gift bag filled with Cuban themed items to embody the Son Cubano brand: Branded Cuban Cigars Branded match sets Branded selection of spicesFlowers in branded alcohol bottles used throughout the space On-site social media photo booth with branded back drop, imagery and props for guests Photos uploaded to social media with Son Cubano and Gilt City logos and customized event hash tags

Son Cubano Restaurant- Partner Benefits Partnership benefits: Build brand awareness across a young, affluent and influential Gilt City audience Event invitation sent to the Gilt City Miami member base- Launching two weeks prior to event date Waitlist promotional tie-back opportunities Branded imagery and copy on each offer page Gilt City Social promotion via Facebook and TwitterAccess to Gilts inside PR team , to reach VIPs and select media Detailed post campaign reporting, including screenshots and media impressions

Partner ExpectationsPartner Deliverables:Access to Son Cubano Venue Access to venue food and beveragesArrange for band performance and sound systemProvide brand items, such as branded match set, to all event attendees Arrange for staff, mixologists and chef to attend each event Partner Program Pricing:Event total Costs- including Event Hard Costs, full production and Brand Marketing fee( based on email, site and in person placements/impressions per market) Total: $10K

Media Opportunities

www.mitchandmelltakemiami.com5,000 Instagram followers Chefs Corner 330,596 views- 8,000 Instagram followers

The305.com11.8k followers on InstagramMiami Residents

A Night in Old Havana Cuba

Son Cubano and Gilt City Presents

Celebrate the Grand Opening of Son Cubano with refreshing cocktails, a salsa performance and a chance to taste the newest tapas menu!

Wednesday, August 197-9pm

Son Cubano Restaurant & Bar 40 Riverwalk Place Miami , FL

Space is limited. RSVP is on first come first serve basis. Must be 21+


Tasting Guacamole del Barrio Empanadas de EspinacaCamarones al Ajilio

Miami BluesLibertad Mojitos


NEED to figure out how to put these images together: 18

Give Away Cigar Bar

Contacts Michelle Machado Events

Seana Oorloff Events Associate