Project Indian Football

8/19/2019 Project Indian Football

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Table of Contents

INTRODUCTION...........................................................................2

HISTORY OF INDIAN FOOTBALL.......................................................3PRESENT SCENARIO AND STRUCTURE...............................................5

INDIAN FOOTBALL ECOSYSTEM........................................................................5I NFRASTRUCTURE..........................................................................................6U NSTABLE LEAGUE STRUCTURE.........................................................................7STABILITY AT AIFF LEVEL...............................................................................7BRANDING OF I NDIAN FOOTBALL.......................................................................7R ESTRUCTURING OF THE FOOTBALL LEAGUE.........................................................8FIFA MATCH DATES........................................................................................8PLAYER SALARIES......................................................................................... 9MERCHANDISING.........................................................................................10

BROADCASTING OF I-LEAGUE MATCHES.............................................................10COMPARISON OF REVENUE MODELS OF EUROPEAN LEAGUES AND INDIAN

LEAGUES..................................................................................11A NALYSIS OF REVENUE MODELS IN EUROPEAN LEAGUES........................................11R EVENUE SOURCES FOR AN I NDIAN CLUB...........................................................13

HOSTING A UNDER 1 !ORLD CUP..................................................15U NDER 17 WORLD CUP HISTORY.....................................................................16BENEFIT OF HOSTING A WORLD CUP................................................................17

Change in perception................................................................................17 Improvement in infrastructure.....................................................................17

INDIA HOSTING UNDER-17 WORLD CUP.....................................19 THE ISSUES IN THE INDIAN FOOTBALL AND POSSIBLE IMPACT OF HOSTING THE WORLD CUP IN ADDRESSING THESE ISSUES.................................................................19UNDERSTANDING POPULARITY.......................................................................22

Classifcation o ans..........................................................................23S TRATEGY................................................................................................. 25

Creating a successul event...............................................................27 Pre-event Stage– ..................................................................................... 28 Launch Stage..........................................................................................29

SUCCESS STORIES" SPORTS REVOLUTIONS.......................................30SUCCESS OF US SOCCER IN 1994.....................................................................30JAPANESE BASEBALL IN 1896..........................................................................32IRANIAN FOOTBALL IN THE 1970S....................................................................33JAPANESE FOOTBALL! TOP DOWN APPROACH.......................................................33

Measures...............................................................................................33Success Story..........................................................................................35

AUSTRALIAN FOOTBALL IN "00#!FORMATION OF A LEAGUE....................................36


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