Project Guidelines Hand Book CMRIT MBA Dept

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    CMR INSTITUTE OF TECHNOLOGY(Department of Management Studies)

    MBA PROJ ECT DETAILED GUIDELINES

    HAND-BOOK

    CMR INSTITUTE OF TECHNOLOGY

    #132, AECS Layout, IT Park Road,

    BANGALORE - 560 037

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    PART-I

    AIM: To study Organizational activities in all functional area and relate this to

    theoretical knowledge acquired.

    1. INDUSTRY PROFILE

    Details about the industry like profitability, growth, future scope, challenges, contribution to our

    GDP, role in the economic development of the nation, competitive position with respect to other

    industry. If you do a project in an IT company then you need to do a detailed study on IT Industry as

    a whole.

    2. COMPANY PROFILE

    a. Background and inception of the company: How and when the business started and who are

    the people behind it.

    b. Nature of the business carried: Whether product or service company. What the company

    does (Manufacturing/Selling/Logistic/Aviation/Hospital etc)

    c. Vision, Mission and Quality Policy: These are the well-defined documents kept in the

    company or available in their website/secondary sources.

    d. Products/service profile: The detailed about the products and services company deal with.

    e. Area of operation Global / National / Regional: The geographical coverage of the

    company.

    f. Ownership pattern: Sole trader/ Partnership/Joint Stock/Co-operatives/Family Business

    g. Competitors information: Who are the other players operating in the same domain?

    h. Infrastructural facilities: Physical infrastructure (manufacturing/production facilities, area

    coverage, canteen, health centre, Children Park, parking, sports facilities etc.)

    i. Achievement / Award if any: ISO 9000-2001 Certification or any other types of award.

    j. Work flow model (End to End): This is the INPUT-PROCESS-OUTPUT Model. How the

    business is carried out in the company. Diagram/pictorial presentation is advisable.

    k. Future growth and prospects: The Companys growth plan and the coming years.

    3. FUNCTIONAL ANALYSIS

    For making functional analysis, the students are required to work in each of the

    functional departments like production, marketing, human sources, finance etc. The functional

    analysis should include People, Policies, Systems and Procedures, and Problems if any.

    The analysis comprises two parts. The first part is common for all departments and the

    second part applies for each of the department specifically.

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    (a)The students should know specifically function/activities performed by the each of thedepartment. The functions could be listed. For example marketing department may beinvolved in Packaging, Advertisement, Transportation, and Sales Promotion but not

    involved in pricing.(b)The Students are required to study organization structure of the each of the department

    which should include role of each level of employees in the hierarchy.

    (c)Number of employees working in the department in different categories.(d)The Category-wise general and technical qualification required.(e)The classification of employees according to their age, qualification and experience.

    PRODUCTION DEPARTMENT

    The students are required to study plant facilities, type of manufacturing system, age and

    type of equipments degree and role of automation, plant capacities and utilizations, Productivity

    rating availability and type of transportation.

    Try to record:

    1. Product/Products produced2. Raw material used & product mix3. Cost per unit of labour, material and overheads4. Inventory management system5. Quality control ( TQM tools implemented)6. Safely Program7. Process involved in manufacturing of product8. Types of logistics used9. Vendor management

    10.Challenges faced by production managers due to recession in the economy

    The Student should give drawing / sketch of the product/process layout.

    Make a SWOT analysis of Production department in terms raw material, machineries, men and

    technology & process involve, input output ratio etc.

    MARKETING DEPARTMENT

    The students are required to make an in-depth study of the marketing department

    covering the following areas-

    1. Objectives of the Department.

    2. The sub division of the department-

    (I) Sales Department: Should study about the no. of personnel, territory covered, salestarget, and collection of payment.

    (II) Marketing Research Department: Make a study regarding the customer database, howit is collected, which territory generally chosen for marketing research.

    (III) Promotion Department: Namely T.V., Radio, Magazines, Newspaper, Hoardings etc,media used for promotion. The media vehicle, media frequency and reach. Also the

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    sales promotion like discounts, price-offs, melas, sweep stakes carried by the

    organization.(IV) Distribution: Should study how the end products are distributed to the customers

    across the country. Should specify the mod of transportation, the no. of intermediariesused to distribute, the commission given to intermediaries, the inventory level

    maintained by the intermediaries.(V) Product Design Department: The Students should study about the personnel involved,

    the frequency of coming out with innovative product.

    (VI) Marketing Strategies: Should study what strategies ( low cost focus, differentiationetc.,)the organizations is adopting to increase its customer base end market share.

    Base on the above students should make a SWOT analysis of the marketing department.

    HUMAN RESOURCE DEPARTMENT

    The students are required to collect following information for HR department.

    1. HR Strategy of the company]

    2. Recruitment & selection process adopted3. Training & Development program4. Promotion Policies5. Transfer Policies6. Compensation Policies7. Empowerment8. Reward Punishment System9. Performance Appraisal System10.Retrenchment11.No.of employees working at present in the organization12.Classification of employees based on

    a. Ageb. Sexc. Experienced. Qualification

    Ascertain from HR manager whether his department provides the company with a

    competitive advantage. Check-up whether the companys skill, experience, education and

    knowledge provide the company with competitive advantage.

    FINANCE DEPARTMENT

    The Students are required to study the functioning of the finance department under

    following heads.

    (I) Financing Resources of the organization(II) Equity contribution(III) Total borrowing(IV) Net fixes assets(V) Current assets(VI) Current assets

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    (VII) Current liabilities(VIII) Information regarding imports & exports(IX) Net Sales(X) Profit before tax(XI) Profit after tad(XII) Net cash flows

    4. Mckensys 7S frame work with special reference to organization under study

    Structure:

    a) Overall organizational structural details Board of Directors / Functional heads etc.

    b) Sub structure detailing with each functional discipline. Detailed study of variousdepartments and their functions.

    Skill:

    a) Classification of skill / or study of skill matrix. Detail the steps taken to impart necessaryskills on the job / off the job training.

    Style:

    a) Top down / Bottom up.b) Authoritarian / Participative.c) Any one decision making parameter should be studied pertaining to day-to-day operation, to

    conclude the style of functioning.

    Strategy:

    Any one strategy adopted by the company should be considered to explain, How it is

    implemented e.g. pricing / waste elimination etc.

    System:

    System followed in any one department in the organization should be detailed. E.g Inventory

    control system / order execution system / Merit rating system etc.

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    E n v i r o n me n t a l

    S c a n

    I n t e r n a l A n a l y s i s E x t e r n a l A n a l y s i s

    We a k n e s s e s S t r e n g t h s Op p o r t u n i t i e s T h r e a t s

    Staff:

    Classification / Duties and responsibility of various groups of staff. E.g Technical /

    Supervisory / Clerical.

    Shared value:

    Study of implementing shared value in the company by an illustration, where the company has

    implemented its stated objective.

    5. SWOT analysis

    A scan of the internal and external environment is an important part of the strategic planningprocess. Environmental factors internal to the firm usually can be classified as Strengths (S) or

    Weaknesses (W), and that external to the firm can be classified as Opportunities (O) or Threats(T). Such an analysis of the strategic environment is referred to as a SWOT analysis.

    The SWOT analysis provides information that is helpful in matching the firm's resources and

    capabilities to the competitive environment in which it operate. As such, it is instrumental in

    strategy formulation and selection. The following diagram shows how a SWOT analysis fits intoan environmental scan:

    SWOT Analysis Framework

    6.Analysis of financial statement

    The recent P and L a/c, Fund flow statement, Balance Sheets of the company and analysis of each

    statement

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    7. Learning experience

    The kind of experienced one gained during studying about the industry and company in detail and

    interacting with the executives in the company needs to be mentioned.

    Students are expected to indicate their learning experience under the following heads:

    (a) regarding getting permission from the companies(b) about working in the organization

    (c) about co-operation extended by management & employees(d) about what they learnt in their internship training(e) about their plan for future

    PART B

    Aim Student to learn independently and to identify, define and analyse problems and issues

    related to management and integrate knowledge in a business context.

    1.

    General introduction

    Need for study/Significance of the project

    Statement of the problem: The problem area needs to be identified on which you

    want to conduct your study. (Reasons why you have chosen this business problem)

    Objectives of the study: Once the problem area is finalized then objectives to be

    derived from that. Generally 4-6 objectives based on the problem area are good

    enough.

    Review of previous studies/hypothesis/operational definition of concepts.

    Scope of the study: It encompasses the area where you are conducting your study

    and the parameters and factors (Variables) you are considering for the same.

    Methodology:

    A research design is the specification of methods and procedures for

    acquiring the information needs to structure or to solve the problems, the

    type of research used here was exploratory research.

    Types of Research (Methodology- Exploratory/Descriptive/Causal)

    Description of population

    Sampling method ( Universe, sample frame, sampling technique)

    Sample size (HR and Marketing min 100, Finance- Min 50.)

    Sources of data collection (Primary data collection- through questionnaire,interview, observation, email etc. Secondary data collection Magazine,

    journal, syndicate services, other published work etc.)

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    For Survey/Descriptive research- hypothesis testing is not required.

    Limitations of the study:time restriction/ place/bias/ non response/ assumed to

    be correct

    a. Analysis / Design, Interpretation of results, findings, observations and suggestions whichmay be divided into chapters

    - Analysis type ( simple average/weighted average/statistical method)

    - Analysis technique used to be explained and how it is used.

    - Data collected to be analyzed, tabulated, and interpreted. Based on the interpretation

    you are required go put forward the findings and suggestion. Analysis, findings,

    observation and suggestion make different chapters.

    b. Chapter Schemec. Recommendations and Conclusion: You need to conclude and give your recommendation

    based on the findings to the company.

    From interferences the findings are made. From findings suitable suggestions and

    recommendations are made for each objective. In conclusion mention whether the business

    problem is solved/achieved.

    d. Appendix: Relevant to the project, such as balance sheets, chairman statement, audit report, ,

    gazette notification etc.

    e. Annexure: Documents referred in appendix/part of appendix e.g. allotment of shares/dividend

    declared etc.

    f. Bibliography: List of books/ magazines/journals/news paper/ websites referred.

    Author/Title/Publishing company/year of publication/edition.

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    PART- III: GENERAL GUIDELINESS

    1. The project work shall be for a period of 10 weeks immediately after III SEM Examinations.

    2. The subject code of the project work report shall be 08MBA48 and shall be compulsory for allstudents opting for all specialization.

    3. The university shall receive 3 copies of project reports two months before the commencement ofthe fourth semester examination.

    Copies will be sent to the regional office with intimation to the Registrar (Eval.) No two studentsof an institute shall work on the same problem in the same organization.

    4. The student shall seek the guidance of the internal guide on a continuous basis, and the guideshall give a certificate to the effect that the candidate has worked satisfactorily under his/her

    guidance. Certificate to the effect will be attached at the end of the project.

    5. On completion of the project work, student shall prepare a report with the following format.

    (a) The project report shall be prepared using word processor Viz, MS Word.

    (b) All the reports shall be printed in the A4 size 1 margin on all sides.

    (c) The report shall be hard bound facing sheet (only white colour) indicating the title of thecollege and month and year of admission (spiral binding not permitted)

    (d) A certificate by the guide, HOD and head of the institution indicating the bonafideperformance of project by the student to be enclosed.

    (e) An undertaking by the student to the effect that the work is independently carried out byhim.

    (f) The certificate from the organization.

    (g) Acknowledgement.

    (h) Executive Summary.

    6. Page number at bottom centre.

    7. No border, header and footer.

    8. No symbol like *, &, % to be used throughout the text/project.

    9. Foot notes/reference to text at end of every chapter.

    10.Page number for prelim pages: italics ( i) at bottom centre. Chapter- I onwards: Arabic(1,2,3.). Chapter heading in roman (I V).

    11.Spacing 1.5

    12.Font size 12.

    13.Style: Times New Roman.

    14.Color of binding: (will be intimated later).

    15.Different bullet marks can be used instead of Sub Para and Sub Sub Para.

    16.Para, Sub para, Headings to be in running letter with first letter of each word capital letter (except the, to , and).

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    17.The project report shall not exceed 75 pages (Part A 30 pages + Part B 45 pages)

    18.Freelance project is not allowed.

    19. Bibliography

    The books, journals, reports and other sources of secondary data according to alphabetical order of

    last name (surname) of the author are listed in the format given below:

    Books

    James A T Stoner et.al. Management, (6th ed; New Delhi: Prentice Hall of India Pvt. Ltd, 1997)

    Ch.II, p.584.

    Kothari C R, Research Methodology: Methods and Techniques, ( 2nd ed; New Delhi:Viswa Prakasham,

    1996) Ch.I, pp.30-38.

    Articles

    Nirmala Banerjee, Trends in Womens Employment, Economic and Political Weekly, Vol. 4(2):1989, pp.

    1022.

    Ramu S Deora, Child Labour in India, The Hindu, June 14, 1998, p.6.

    Magazine/Journal

    1) Aidis, R., and M. van Praag (2004). Illegal Entrepreneurship Experience. Journal of

    Business Venturing, 22 (2): 283-310.

    2) Beiley, John E.. "Learning Styles of Successful Entrepreneurs" Frontiers of

    Entrepreneurship Research, 1986, pp. 199.

    3) Drucker.P. Entrepreneurship in Business Enterprise,Journal of Business Policy, Vol 1,1970.

    Website

    1) http://exim.indiamart.com/sisi-network/sisi-hubli.html

    2) http://www.awake-india.org/Aboutus.htm

    3) http://en.wikipedia.org/wiki/Training

    4) http://www.be.wvu.edu/ec/quotes.htm

    5) http://planningcommission.nic.in/plans

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    18. EXECUTIVE SUMMARY (Sample)

    After the industrial revolution, as the size of the business enterprise grew, it was no longer

    possible for proprietor or even partnerships to raise large amounts of money required for

    undertaking large entrepreneurial ventures. Such huge requirement of capital could only be

    met by the mechanism of issue of shares. The breaking up of the total ownership of a

    business into small units, each unit represented by share certificate, enables them to be easily

    bought and sold. The institution where this buying and selling of shares takes place is called

    the Stock Exchange.

    The first online share broking firm in India - Geojit Financial Services Limited was

    established in 1987, which is now growing as a financial super market, and it provides allmodern financial capital market services under one roof.

    The project title is A study of the settlement process and its impact on the business volume

    (a case study of Geojit).

    The objective is to study the changes in the business volume due to the change in the

    settlement process from T+5 to T+2 and also to find the shortcoming if any in the system and

    to provide suggestions to improve the same.

    Research method used is descriptive and sample size is 100. The sources of data collected are

    from two sources primary data was collected through observation, discussion with the

    executive and unstructured interviews. The secondary data was collected through the

    internet, materials provided by the company, annual reports and brochures of the company.

    From the analysis it can be observed that due to the decrease in the settlement process time

    from T+5 to T+2 days, there is an increase in the average number of clients trading daily,

    increase in the average daily trading of the company, increase in the number of branches

    opened by Geojit thereby a decrease the number of clients handled per branch.

    Hence it can be concluded that the organization should maintain T+2 days settlement process

    time as it is advantageous to the company.

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    PART- IV

    1. Title Page

    2. College Cer tificate

    3. Student Declaration

    4. Guide Declaration

    5. Acknowledgement

    6. Company/Organisation Certificate

    7. Contents

    8. List of Tables

    9. List of chart

    10.List of abbr eviations used

    11.Executive summary

    12.Chapter I-VIII

    13.Questionnaire

    14.Appendix

    15.Annexure

    16.Bibliography

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    A

    PROJECT REPORT

    ON

    A STUDY ON XXXXXXXXXXXXXXX IN COMPANY NAMEXXXXXXXXXXXXXX AT (PLACE) XXXXXXXXXXXXXXXXX

    A project report submitted to the Visveswaraiah technological university in

    partial fulfillment of the requirements for the award of the degree of

    MASTER OF BUSINESS ADMINISTRATION

    Submitted by

    Student Name (Font: Capital)REG. NO.: XXXXXXX ( Font: Capital)

    Under the guidance of

    EXTERNAL GUIDE INTERNAL GUIDE

    Name: XXXXXXXX XXXXXXXXXXXXXX Designation: XXXX Professor/Asst Prof/LecturerCompany: XXXX CMR Institute of Technology

    Bangalore Bangalore

    SUBMITTED TOVISVESWARAIAH TECHNOLOGICAL UNIVERSITY

    BELGAUM

    CMR INSTITUTE OF TECHNOLOGY

    #132, AECS Layout, IT Park Road,

    BANGALORE - 560 037

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    Mar 2010/2008-10

    C.M.R. INSTITUTE OF TECHNOLOGY

    132, AECS Layout, IT Par k Road

    Bangalore 560037

    Depar tment of Management Stud ies

    Certificate

    Certified that the project work entitled .. is a bonafide work

    carried out by ..in partial fulfillment for the award of degree of Master of Business

    Administration of the Visveswaraiah Technological University, Belgaum in the year 2010. It is certified

    that all corrections/suggestions indicated for internal assessment have been incorporated in the report

    deposited in the department library. The project report has been approved as it satisfies the academic

    requirements in respect of project work prescribed for the award of Master of Business Administration

    Degree.

    Signature of the Guide Signature of the HOD Signature of the Director

    Name of Student :xxxxxxxxxxx

    University Seat Number : : xxxxxxxxxxx

    External Viva

    Name of Examiners Signature with Date

    1.

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    2.

    (i)

    DECLARATION

    I, xxxxxxxxxxxxxx, third semester, student of the MBA Dept. in C.M.R. Institute Of Technology, do

    hereby declare that this project report entitled xxxxxxxxxxxxxxxxxxxxx, at xxxxxxxxxxxxxx , has

    been submitted by me in partial fulfillment of the requirement, for the award of the degree of MASTER

    OF BUSINESS ADMINISTRATION by the Visveswariah Technology University, Belgum, Karnataka.

    The project is an independent work and has not been submitted to any other university for the

    award of any degree or diploma.

    Date: Signature:

    Place: Bangalore. Name: xxxxxxxx

    Date: xxxxxxx Reg.No: xxxxx

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    ACKNOWLEDGEMENT

    I wish to pledge and reward my deep sense of gratitude for all those who have made this project come

    alive.

    I am gratefully indebted to my internal faculty guide xxxxxxxxxxxxxxxx at CMR Institute of

    Technology, for encouraging me and for her constant support throughout the course of the project and

    helping me complete it successfully.

    A special note of gratitude goes to my external guide Mr/Ms for providing me an

    opportunity to work in this corporate exposure and for his support and guidance in this endeavor.

    I would like to express my heart-felt gratitude to thank xxxxxxxxxxxxxxxDirector at CMRIT for his

    valuable suggestions and moral support throughout the course of my project.

    I wish to thank xxxxxxxxxxxxxxxxx all that he has done, to help me work on my project. I finally thank

    my family and friends for their constant support and guidance.

    Students Name

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    Table of Index

    Serial No. Contents Page

    No.

    1 PART-A

    Chapter I

    Introduction

    1.1 .Industry Profile

    1.2.Company Profile

    1.2.1. Background and inception of the company

    1.2.2. Nature of the business carried.

    1.2.3. Vision, Mission & Quality Policy.

    1.2.4 Products/service profile

    1.2.5. Area of operation Global / National / Regional.

    Advantage to location

    1.2.6. Ownership pattern sole trader/joint

    stock/cooperative/family venture.

    1.2.7. Competitors information

    1.2.8. Infrastructural facilities

    1.2.9. Achievement / Award if any

    1.2.10. Work flow model (End to End)

    1.2.11.Future growth and prospects

    2 Chapter II

    Mckensys 7S frame work with special reference to organization

    under study.

    3 Chapter III

    SWOT analysis

    4 Chapter IV

    Analysis of financial statement

    5 Chapter V

    Learning experience

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    PART-B

    7 Chapter VI

    Introduction

    6.1.Statement of the problem

    6.2.Objectives of the study

    6.3.Scope of the study

    6.4.Methodology

    6.4.1. Research Method

    6.4.2. Sample size

    6.4.3. Sampling technique

    6.4.4. Data collection Technique (Primary and Secondary)

    6.4.5. Data Analysis Technique

    6.4.6. Arrangement of chapters/Chapter scheme/Layout.

    7. Limitations of the study (Time, area, respondents biasness,organization/industry related)

    40

    8 Chapter VII

    Analysis, observations and inferences 64

    9 Chapter VIII

    Findings, Suggestion, Recommendations and Conclusion 66

    11. Appendices

    12 Annexures

    13. Bibliography

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    LIST OF TABLES

    SL No CONTENTS PAGE NO

    2.1 Source 1-Body Fabric 41

    2.2 Source 2-interlining Fabric 43

    2.3 Source 3-Accessories 45

    4.1 Source 4-Lables 47

    4.2 Dimensional Stability 51

    4.3 Colour Fastness to washing 54

    4.4 Flammability-Length wise 56

    7.1. Flammability-Width wise 57

    7.2 Pilling 59

    7.3 On-Line Inspection 62

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    LIST OF GRAPHS

    SL No CONTENTS PAGE NO

    2.1 Source 1-Body Fabric 42

    2.2 Source 2-interlining Fabric 44

    2.3 Source 3-Accessories 46

    2.4 Source 4-Lables 48

    4.1 Dimensional Stability 52

    4.2 Colour Fastness to washing 55

    4.3 Flammability-Length wise 57

    7.1 Flammability-Width wise 58

    7.2 Pilling 59

    7.3 On-Line Inspection 62

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    List of Abbr eviations used

    Sl No Abbreviation Description/Expansion

    1. ISO International Standard Organisation

    Note:

    For Guidelines on preparing questionnaires, selection of sampling methods and other details are

    advised to carry their class notes and text book of marketing research courses for ready

    references. Pretest the questionnaires before use.

    The detailed report on PAR -A of the project to be submit ted

    along with the submission of synopsis for PART-B on 01.02.2010)

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    IMPORTANT ASPECTS IN RESEARCH METHODS

    1 . Steps Involved in Hypothesis Testing

    Formulate H 0 and H1

    Select Appropriate Test

    Choose Level of Significance

    Collect Data and Calculate Test Statistic

    Determine Probability

    Associated with Test

    Statistic

    Determine Critical Value

    of Test Statistic TSCR

    Compare with Level of

    Significance,

    D eterm ine if TSC R falls

    into (N on) Rejection

    R egion

    R eject or D o not R eject H0

    D raw M arketing R esearch Conclusion

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    2. A C lassification of U nivariate Techniques

    3.

    U nivariate Techniques

    M etric D ata N on num eric D ata

    O ne Sam ple

    * t test

    * Z test

    Tw o or M ore

    Sam ples

    O ne Sam ple

    Frequency

    C hi-Square

    K -S

    Runs

    B inom ial

    Tw o or M ore

    Sam ples

    Independent

    * Tw o- G roup test

    * Z test

    * O ne-W ay

    A N O V A

    R elated

    * Paired

    t test

    Independent

    * Chi-Square

    * M ann-W hitney

    * M edian

    * K -S

    * K -W A N O V A

    R elated

    * Sign

    * W ilcoxon

    * M cN em ar

    * C hi-Square

    3. A C lassification of M ultivariate Techniques

    M ultivariate Techniques

    D ependence

    Technique

    Interdependence

    Technique

    O ne D ependent

    V ariable

    * C ross- Tabulation

    * A nalysis of

    V ariance andC ovariance

    * M ultiple R egression

    * C onjoint A nalysis

    M ore Than O ne

    D ependent

    V ariable

    * M ultivariate

    A nalysis of

    V ariance and

    Covariance

    * C anonical C orrelation

    * M ultiple D iscrim inant

    A nalysis

    V ariable

    Interdependence

    Inter object

    Sim ilarity

    * Factor A nalysis * Cluster A nalysis

    * M ultidim ensional Scaling

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    STA TISTIC A L TE STS

    TEST

    2

    SPEC IA L

    R E Q U IR E M E N T

    SU B G R O U P S O R

    SA M PL ES

    O ne

    LEVEL

    SCA LIN G

    N om inal

    E X A M PLE

    Tw o or m ore N om inal 2

    R andom sam ple A re observed differences

    in the num bers

    responding to three

    different prom otions

    likely/not likely due

    tochance?

    R andom sam ple, A re differences in the

    Independent

    sam ple

    num ber of m en and

    w om en responding to a

    prom otion likely/not likely

    due to chance

    O ne O rdinal K S R andom sam ple Is the observed

    in natural order in distribution of w om en

    data preferring an ordered set

    of m ake-up colors(light

    to dark) likely/not likely

    due to chance?

    O ne( Large Sam ple) M etric Z Test R andom sam ple Is the observed

    n 30 difference betw een a

    sam ple estim ate of the

    m ean and som e set

    standard or expected

    value of the m ean likely/

    not likely due to chance?

    (Interval or for one

    R atio) m ean

    O ne (sm all sam ple) M etric test

    (Interval or for one

    R atio)

    M etric

    m ean

    Z-testTw o ( large sam ple)

    R andom sam ple Sm all sam ple

    n

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    SU B G R O U P S O R

    SA M PL ES

    O ne (Large sam ple)

    LEVEL

    SCA LIN G

    M etric

    TEST

    Z-test

    SPEC IA L

    R E Q U IR E M E N T

    E X A M PLE

    R andom sam ple Is the observed variation

    n 30 betw een a sam ple

    estim ate proportion (%

    w ho say they w ill buy)and som e set standard

    or expected value likely/

    not likely due to chance?

    (Interval or for one

    R atio) m ean

    Tw o ( Large sam ple) M etric Z test R andom sam ple Is the observed variation

    n 30 betw een estim ated

    percentage for tw o

    groups (% of m en and

    w om en w ho have

    college degrees) likely/

    not likely due to chance?

    (Interval or for tw o

    R atio) m ean

    H Y PO TH ESIS TESTS RELA TED TO D IFFEREN CES

    A pplication

    D istribution

    Level of Scaling

    N onm etric

    Test/C om m ent

    K -S and , R uns test for2

    random ness, B inom ial test for

    goodness of fit for dichotom ous

    variables

    t test, if variance is unknow n

    z-test if variance is know n

    z-test

    K -S tw o sam ple test for exam ining the

    equivalence of tw o distributions

    Tw o group t test

    F test for equality of variances

    Z test

    2

    Paired t test 2M cN em ar test for binary variables,

    Sam ple

    O ne sam ple

    M eans M etric

    Proportions

    D istributions

    M etric

    N onm etric

    Tw o

    independent

    Sam ples

    M eans M etric

    Proportions

    Paired sam ples

    M eans

    Proportions

    R anking/m edi

    ans

    M etric

    N onm etric

    M etric

    N onm etric

    N on m etric W ilcokson m atched pair signed test is

    m ore pow erful than the sign test