Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat...

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Preface This project is a part of 1203302 Project Feasibility Study and Evaluation course in the semester of 2010. In this project is studying the feasibility of agriculture product in farming business in Chiang Rai, that is include the agriculture product in farming business , management in agriculture product , analysis in competition or marketing of business , the financial feasibility of agriculture product and risk in business. This project makes everybody who interest to get knowledge information about farming business before make decision to investment including preparing process and operation process of farming business and benefit in the investment and profit of doing in farming business. We expect this project will provide the benefits for everybody are interest. Moreover, if they have any error in this project or whatever our ground made an apology at this opportunity. Group Member Mr.Thanakorn Jungsa-ngaso Miss. Janya Laonant Miss. Suchada Wangklaklang Miss. Manee Chansri Miss. Piyanuch Sriboonruang Mr. Chanunpong Kaewchan

description

Food Empire888 co.,Ltd.Project Feasibility Study 2010School of Managment Mae Fah Luang Univeisty.สำนักวิชาการจัดการ มหาวิทยาลัยแม่ฟ้าหลวงAj. Chaiyawat Thongintr อ ชัยวัฒน์ ทองอินทร์Food Empire 888 provide fresh food product to consumer that it same fresh from farm. And this is the “best of the best”. The fat composition is soft, white and flavorful and the meat has a fine, rich texture that is tender and juicy.

Transcript of Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat...

Page 1: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Preface

This project is a part of 1203302 Project Feasibility Study and Evaluation course in

the semester of 2010. In this project is studying the feasibility of agriculture product in

farming business in Chiang Rai, that is include the agriculture product in farming business ,

management in agriculture product , analysis in competition or marketing of business , the

financial feasibility of agriculture product and risk in business.

This project makes everybody who interest to get knowledge information about

farming business before make decision to investment including preparing process and

operation process of farming business and benefit in the investment and profit of doing in

farming business.

We expect this project will provide the benefits for everybody are interest. Moreover,

if they have any error in this project or whatever our ground made an apology at this

opportunity.

Group Member

Mr.Thanakorn Jungsa-ngaso

Miss. Janya Laonant

Miss. Suchada Wangklaklang

Miss. Manee Chansri

Miss. Piyanuch Sriboonruang

Mr. Chanunpong Kaewchan

Page 2: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Acknowledge

We would like to acknowledge and extend our heartfelt gratitude to the following persons

who have made the completion of this project report possible:

Aj. Chaiyawat Thongintr, our lecturer who give us the knowledge and suggestion

about the mistake.

The Swine Raisers Association of Thailand, who give us an information and statistic

of the swine in Thailand.

Tanushii Studio, who have given an idea and create a beautiful advertisement for our

project

Mr. Teerachart Pattamalai (P‟K), our presenter.

Udon Farm, Mae-Chan district, who allow us to borrow a lovely piglet for

advertisement.

Most especially to an exertion from all of group member that give to complete this project.

Page 3: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Content Preface .............................................................................................................................................. 1

Acknowledge ..................................................................................................................................... 2

Chapter 1 Introduction ...................................................................................................................... 5

1.1 Background and significance of the project ........................................................................ 6

1.2 Project Objective ..................................................................................................................... 7

1.3 Project Benefit ......................................................................................................................... 7

1.4 Operation method ................................................................................................................... 8

1.5 Time Frame of study ................................................................................................................ 9

Chapter2 Industry Profile................................................................................................................. 10

2.1 Nature of Industry ................................................................................................................. 11

2.2 Situation of industry .............................................................................................................. 11

2.3 Product and service ............................................................................................................... 14

2.3.1 Product ........................................................................................................................... 14

2.4 Vision..................................................................................................................................... 16

2.5 Mission .................................................................................................................................. 16

2.6 Strategy ................................................................................................................................. 17

2.6.1 Corporate level ............................................................................................................... 17

2.6.2 Business level .................................................................................................................. 17

2.6.3 Functional level ............................................................................................................... 18

Chapter 3 Market feasibility Study ................................................................................................... 20

3.1 Marketing Analysis ................................................................................................................. 21

3.1.1 General Environment Analysis ......................................................................................... 21

3.2 STP analysis ........................................................................................................................... 38

3.2.1 Marketing Segmentation ................................................................................................. 38

3.2.2 Target Analysis ................................................................................................................ 40

3.2.3 Position Analysis ............................................................................................................. 41

3.3 Marketing Mix Strategy.......................................................................................................... 41

3.3.1Product Strategy .............................................................................................................. 41

3.3.2 Price Strategy .................................................................................................................. 43

3.3.3 Place strategy.................................................................................................................. 44

3.3.4 Promotion Strategy ......................................................................................................... 44

3.4 Sales Forecast/ Profit estimate ............................................................................................... 46

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3.5 Marketing Expenses ............................................................................................................... 52

3.6 Conclusion in market feasibility.............................................................................................. 59

Chapter 4 Technical Feasibility Study ............................................................................................... 60

4.1 Production and operation analysis ................................................................................... 61

4.1.1 Production Characteristic ................................................................................................ 61

4.1.2 Location .......................................................................................................................... 68

4.1.3 Facility layout .................................................................................................................. 70

3.1.5 Logistics Management .................................................................................................... 94

3.2.1 Pre – operating cost ........................................................................................................ 97

3.3.2Equipments & Tools ....................................................................................................... 100

4.3.2 Depreciation ................................................................................................................. 106

4.4 Management Analysis .......................................................................................................... 132

1.4.1 Organization Management ..................................................................................... 132

4.4.2 Organization Chart ........................................................................................................ 133

Chapter 5 Financial Analysis .......................................................................................................... 147

5.1 Income statement................................................................................................................ 148

5.2Balance Sheet ....................................................................................................................... 153

5.4 Statement of Cash flow ........................................................................................................ 158

Chapter 6 Risk Management .......................................................................................................... 163

6.1 Risk Analysis ................................................................................................................... 164

6.1.1 External Forces ....................................................................................................... 164

6.1.2 Internal Forces .............................................................................................................. 166

6.2 Conclusion of Risk Management..................................................................................... 174

Chapter 7 Summary ....................................................................................................................... 175

7.1 Summary of project feasibility study .............................................................................. 176

References .................................................................................................................................... 181

Appendix ....................................................................................................................................... 184

Company Limited Registration ................................................................................................... 185

Car Insurance and Fire Insurance ............................................................................................... 193

Page 5: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Chapter 1 Introduction

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1.1 Background and significance of the project

The agriculture is always a primary economic affair of Thailand. Meanwhile, the role

of agriculture for the developing country always changes with the time. In 2000, the valued

of agriculture product of Thailand was 227,324 million baht (15.8% of GDP) and it made an

employment to the labour 14.8 million people (63.4% of all of labour in Thailand). Compare

with 2007, the agriculture product had valued 340,000 million baht (9.3% of GDP) and made

an employment 13.5 million people (39.3% of all of labour in Thailand).

Even though, the production and employment in the agriculture has decrease but it

still be the primary part of country because the agriculture production process also has the

important role for demand, conserve the natural resources and environment. In the economic

part, many products of agriculture is the important supplier for the industry, include with the

other business that has related to agriculture products. In 2000, the value of agriculture

product export was 89,170 million baht (46.1% of exporting in that year), while in 2007, the

exporting was increasing to 414,859.3 million baht (10.6% of exporting).

From the information, it shows us how the agriculture important to the GDP and

employment. Although it was decrease when compare with other business but the main point

that can use to forecast the future of agriculture is the information that shows the demand of

market labour has decrease because the evolution of technologies for agriculture that can help

the farmer save their energy.

When we consider to the formulation of agriculture, it‟s can separate into main three

formulations.

1. Household Agriculture

This form will use the household as main labour. Use a small cultivates area that the

house hold can control for the efficiency production. Its effect to that area would have

cultivation for all year. So, the farmer can control the cost but can make a little profit

for all year.

2. Large scale Agriculture

This form needs more capital, asset, labour, large cultivation area and efficiency

management. The product from large scale agriculture could be one type product and

usually have relation with the factory or be the supplier of other industry.

Page 7: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

3. Evolution Agriculture

This form needs more knowledge that include with technology, management and

relationship with the market. The strength of this form is to use the marketing,

knowledge and performance of the management to adapt the business follow with the

market change and keep on the benefit.

This information can forecast, if we have develop more technology and do well the

marketing this business will make more benefit for the entrepreneur. However, the indicator

that will tell how the business will be in the future is the entrepreneur that interested in

business, care more about their business and try for the best things.

1.2 Project Objective

1. Business will chance for you and Thai farmers have a better life

2. Can gain a lot of money and environmentally friendly

3. Strategies could really simple and easy to understand.

4. The marketing you will find a difference in the business.

5. For analysis the project feasibility.

6. For study about challenge of marketing.

1.3 Project Benefit

1. To know about the growing and possibility of agriculture goods.

2. To know about customer‟s behavior and interest about agriculture goods.

3. To know about financial of agriculture goods.

4. To know about will to produce a good quality product for consumer feel impress for

product.

5. To know about the management and technology to process of agriculture goods.

6. To know about planning in the business to successful.

7. Can apply the knowledge to real in business.

Page 8: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

1.4 Operation method

1. To study the uniqueness of agriculture product in term of mid- high level of export-

goods.

2. To study management in farming business as follow;

- Background of business farming.

- Product and service in farming business.

- Vision and mission statement of farming business.

- Strategy of the company.

3. To study competition analysis and marketing feasibility as follow;

- General internal and external environment.

- Marketing mix strategy of farming business.

- Demand of consumer in food and health on farming business.

- Sale forecast and profit estimation of farming business.

4. To study the technical process of farming business as follow

- Location

- Operation and management analysis.

5. Financial statement analysis of farming business

- Cost of investment analysis

- Profit and loss, cash flow and balance sheet.

6. Analysis risk in the farming business.

7. Summary feasibility in the farming business project.

Page 9: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

1.5 Time Frame of study

Operation Methods November December January February

1. Meeting and making Decisions about business

2. Project planning.

3. Market analysis

4.Technical feasibility study

5. Controlling process of product

6. Financial statement analyzing

7. Risk management

8. Summary

Page 10: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Chapter2 Industry Profile

Page 11: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

2.1 Nature of Industry

The true origin of Kurobuta hog is not from Japan by the way. Its specie had

discovered by Oliver Cromwell in England in the 17th century in the name Berkshire. In 18

th

England gave Berkshire hog specie as a present to the Emperor of Japan and it was popular in

a few time and change its name to be Korobuta hog. The characteristic of Kurobuta hog is it

has black hair and lipid has combine in their meat, so the massage is not necessary for

Korubuta hog.

Kurobuta hog be famous as hygiene pork because of it breeding in close building with

air-condition evaporate-water system. The system control by the efficiency management that

will protect hog from germ, reduce the antibiotic and include with the standard sterile slicing

process.

Nowadays, Kurobuta hog can breed in Thailand. The level of lipid combining in meat

is 2-3 and will always develop specie (The level of lipid combining in meat of Japan

Kurobuta hog is 8-9). The famous food that uses Kurobuta pork as an ingredient is steak and

hot pot.

Rainbow trout have the same specie as Salmon but the origin of Rainbow Trout is in

America. It lives in gully or cool and clean water, sometime they move to live in the ocean.

Rainbow trout be famous as a sport fish and healthy food that can prevent from heart disease,

enrich to brain and very delicious. Nowadays, healthy food is one trend that many people are

interested, so Rainbow trout can satisfy to this group of consumer.

2.2 Situation of industry

Nowadays there are many farming business in Thailand. Some businesses are support

the need of international and in the other one, there are supported with the domestic demand.

This business is relatively widespread and has a lot of customer, but in order to serve high

quality of product we found that the demand to support high quality of agricultural product to

serve the mid and high level of customer are still insufficiently (refer to the Office of

Agricultural Economics, Ministry of Agriculture and Cooperatives July, 18, 2010). There are

many factors that impact to the process of change in term of Thailand agricultural industry

e.g. changing of productivity, nature of production, Taste and need of customers, value and

attitude of customer, special effect of certain market, the government intervention and the last

is changes in the marketing system so, the business of farming has a lot of risk and high in

competition. Many companies try hardly to create their own strategies to compete with each

Page 12: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

63.16

42.0341.3434.76

29.4027.7125.2719.1921.5720.4719.56

12.57

Average

Hong Kong Europe -27 Taiwan

Source: FAS, The Association Thailand of Swine Production ang Processing for

Export

Consumption of Meat per Person per Year

other such as competition in price, quality of service and the special promotion in discount or

premium to motivate the customers. Moreover FE888 or Food Empire 888.co.Ltd the first

pioneer of fool cycle the premium food for healthy and wealthy product and service with the

direct experience of over 8 years, under the original name ”Thanakorn Farm” . We aim to

offer premium meats and quality of service in term of information and delivery for the mid

and high level of customer and restaurant in domestic and international for more than five

hundred thousand customer and over three hundred entrepreneur who prefer the business

about premium restaurant, Food processing business and agency. The customer can select

from over 30 type of product that cover all of meat‟s demand in food industry and trend of

customer, for example meat in part of tenderloin, strip loin or sirloin, rib, shin or shank

,Topside, Tongue and Tails for meats form Kurobuta meat and meat of rainbow trout.

Figure 2.1 HSBC transaction privileged by Food Empire 888

In addition “Food Empire 888.co.Ltd” is the business that provide in form of

supplementary service of its kind in Thailand aiming to assist HSBC. The customer can make

payment via transfer banking and online@HSBC (E-payment) the customer can check

transaction between the company and them in everywhere and every time over 24 hours

(Online@HSBC, 2010)

Figure 2.2 Total meat consumption statistics of some countries between 2005 to 2010

Page 13: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Figure 2 Activities in farm

The tourists are learning about kurobuta life cycle, how to take care its, what it eat, how to

feeding it and etc. so the tourists are gain the knowledge and relax with the accommodation

service in our farm.

Figure 2.3 Meat consumption

From the statistic, we found the most of people in the world are consume the pork

more than beef and poultry. So, the pork is popular in the world. The pork consumption in

1999-2006 is 26-29 kgs/person/year. In 2007, the pork consumption are decrease because

H5N1. After that, the pork consumption continue increase until 2010 which the consumers

are consume about 28-29 kgs/person/year. In 2011-2017, the expert are forecast the pork

consumption are increase about 29-31 kgs/person/year.

Figure 2.4 Major Pork Importing Countries

Page 14: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

So, the meat export is high competition. The direct competitor of our company is CP.

We have the similarly products, but we are the new company in meat market. So, we are lack

of the loyalty customer, we should to plan the best of marketing strategy to the customer‟s

satisfaction, i.e. launching the new product in the exhibition, TV, newspaper, website,

billboard.

2.3 Product and service

2.3.1 Product

Kurobuta Pork is the most highly prized pork in Japan and comes from the ancient

breed of pig known as Black Berkshire. The meat from the pure oriental strains of Black

Berkshire, found in Japan, is regarded as the highest quality pork in the world.

The Berkshire breed is well documented as having superior meat quality when compared to

other commercial pig breeds but Kurobuta pork is one step higher as the “best of the best”.

The fat composition is soft, white and flavorful and the meat has a fine, rich texture that is

tender and juicy. Many people describe Kurobuta as the Kobe Beef of pork production.

Figure 2.5 type of product

Kurobuta Berkshire Pork Rack

Hand Tied Kurobuta Berkshire Pork Roast with Scored Skin

Page 15: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Kurobuta Berkshire Pork Eye of Loin

Kurobuta Berkshire Pork Fillet

Kurobuta Berkshire Traditional Bone in Leg Ham

Kurobuta Berkshire Easy Carve Picnic Shoulder Ham

Kurobuta Berkshire Bone in Traditional Half Leg

Kurobuta Pork Neck/Collar

Kurobuta pork belly

Kurobuta Pork Shoulder

Page 16: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Kurobuta pork rib

Kurobuta Pork Cheeks

Kurobuta Pork Tenderloin

2.4 Vision

Develop the business to be the best in order to serve highest quality of Food

and dairy product in Asia.

2.5 Mission

To control external factors by marking social responsibility, create understanding

that is more social; try to develop a good chance with partner and license.

Try to check all of process and product line.

Always tried an employ for making them loyalty and increase their mind on work.

Always developed product to be fresh on image and looking good.

Page 17: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

2.6 Strategy

2.6.1 Corporate level

FE888 is first establish in Chiang Rai province and begin to entrance the market. We

have plan the future, our product will cover all of agriculture product. It is the reason that our

business use growth strategy for adoption with our business. This strategy will improve the

business to be know and more famous in Chiang Rai. It will affect to the business growth,

especially focus to create growth within the organization, this is horizontal integration

strategic.

FE888 Company will use horizontal integration strategy because we want to made a

reputation as fast as possible. When the company has to be known enough, the market will be

expanded. We will focus on market of restaurant, hotel and transform product business. The

company will hold on and put in more alternatives in the old market for example, in the first

customer can order just only pork or fish, but in the future they may order more beef and

chicken. And also expand to new market for example the Muslim who does not eat pork

2.6.2 Business level

Although our business is not a new type, we have a lot of competitors (more than

40,000 list of business) but with the excellent management we can control all of productivity

and also product quality. This is the advantage of our company that we use it as the source to

competitive with other. Moreover the best management system, our company will care about

in any detail, our customer and include with all of factors in the organization.

Our company is located in Greater Mae Khong sub region, these will be our

advantage for distribution the product to at least five neighbor country; China, Burma,

Vietnam, Cambodia and Lao. This area is highland and mountain that suitable for cattle.

Climate is cold almost of year. The risk to have a natural disaster is too low because of the

geography of area is highland that decrease the chance to flood and mountain can decrease

the chance to have a storm.

Page 18: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

2.6.3 Functional level

Marketing strategy

Product

Create branding and logo, increase brand image and make customer easy to

remember.

Focused on product quality.

Price

Calculate price up to cost. High cost high price, low-cost moderate price.

Place

Chiang Rai is located in Grater Mae Khong sub region, so it will be the chance of the

company for exporting.

Geography and climate of Chiang Rai is suitable for cattle and agriculture.

Promotion

Use the advertising to promote our product such as magazine in the first time.

Give the credit to customer who paid through HSBC bank who is our partner. The

customer can use the credit in limited to buy our product before and prepaid within 60

day.

Financial

To hire the accountant from outsourcing to controlling and managing the financial.

And hire the auditor to check the accounting. Then the company will know of the financial

statement statuses which help for planning, or making decision in the next step.

Human resource

Provide the right person to do work

Training and development

Training

To provide people who are that concerned with organizational activity aimed

at bettering the performance in organizational.

Education

To provide people who are job that may potentially hold in the future, also

practice in their job.

Development

Page 19: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

People who are improve self-knowledge for use and develop for organization.

Creating an environment that is happy to work

Labor and Industrial relations

The labors that will be industrial relations seek to design policies and

institutions to help the employment relationship work well. In the ethical

face, industrial relations contain strong normative principles about workers

and the employment relationship.

Development of human resources has the potential to do work

Skill

Time management initially, time management referred to just business or work activities

time management system is a designed combination of processes, tools, techniques, and

methods,

Teamwork is work performed by a team,

Leadership has been person can enlist the aid and support of others in the

accomplishment of a common task, role of emotions and vision.

The maintaining of human resources with the organization for a long time

Compensation in wage or salary

There are wages given to workers and compensation in terms of salary is

given to employee,

Employee benefits

Employer provided accommodation for the employee particular, the

employee who is in farm department,

Insurance and slick leave the employer paid the employee which people

collectively pool their risk. Person who is time off from work that workers

can use during periods of temporary sickness to stay home and address their

health and safety needs without losing pay or their jobs.

Page 20: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Chapter 3 Market feasibility Study

Page 21: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

3.1 Marketing Analysis

3.1.1 General Environment Analysis

Political Factors

Political situation of Thailand are still being the factor that can make change to

starting the new entrance of business, the academician of Thailand‟s economy said that “The

political in order to the power of citizen is the indicator for the future of Thai politics, In the

past we are not support citizen to know about civic virtue, but we still promote and support to

develop capitalism and the political power of each attitude and beside of that, we design the

citizen as a minority key or one of all political factor only” ( Asst. prof. Dr Teeranart

Kanjanaaucsorn, School of Economy, Chulalongkorn University 2009 ) However, the political

factor in Thailand are not the same with other country in order to political conflict, we can

said that this is the rule of Thai or the Thai style democracy (Natthakorn Tewakul, dailydose,

2010) we can sale and do the business under the problems of political, we can run a new

business that have a good strategy without conflict factors involve (In this case we are

focusing at small and medium enterprise only )

Because of the food factors are very important for daily life of every people so, Food

business and industry is not many affect to its, the entrepreneur of food business can get more

revenue. Then in each part of food business must adjust the operating plan or make the

marketing which to match with the focus group and target group, such as to use strategy as an

increase their privilege in term of partner trading (Have more accounting and due date to

supported them) developed product as a greatest trust in term of quality and management (The

customer can trust and believe that the product that they sales are highest in quality and

always serve them in the good or bad political situation)

Economic Factor

If we are talking about the positive and negative factors of Thai economy that will

affect the economy in year between 2010 and 2011 we found that the positive factors that

Page 22: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

will drive the economy in the year 2010, In October 2010, the consumer price of index rate is

changing. It is increasing because food productivity is decreased by flood situation in

Thailand, such as vegetable, fruit, eggs, and pork. Even though, it is not affected to increasing

the price and inflation situation. Because the government helping the people who stay with

the flood situation crisis by product domination. So, the consumer price is quiet increase that

gets along with the manufacturer price of index. And the construction price of index is

increasing rate. However, ministry of commerce forecast to be inflation rate in 2011 about

3.2-3.7%. So, the government will decrease the standard of living.

Thailand economic is ability to expansion in continuing. So, consider the Thailand

economic situation by the agriculture product. It still drops but in the future trend will be

increase.

In September 2010, the agriculture product drops to 0.6% (while in august 2010 is

4.2%) so, the agriculture product are affected by epidemic and natural disaster. While the

agriculture product price is still to expansion in continuing, especially September 2010 the

expansion rate is 26.7%. The agriculture income in fact is 16.9%

Thailand export position. The export expansion value in September 2010 is continued

to increase. Even though the value of money is rigid but the exporter can change with

competition situation especially the cost of goods sold. The margin of exchange rate changing

will get less of bath value. Moreover, ASEAN is the important export market and good

growth rate as the Middle East and Europe.

Thailand export agreement with other countries. So, the exportation of Thailand still

expands which is good export situation.

There are 3 mains important factor that will be effect the economic and export of

Thailand.

1. Economic problem in USA and Europe, they are drops to import the agriculture

product. That affected Thailand export.

2. The value of money and rigid, so the competitive of price and investment are

decrease.

Page 23: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

63.16

42.0341.3434.7629.4027.7125.2719.1921.5720.4719.56

12.57

Average

Hong Kong Europe -27 Taiwan

Source: FAS, The Association Thailand of Swine Production ang Processing for

Export

Consumption of Meat per Person per Year

3. The nature disaster and political in Thailand that affect to defining the policy of

government through commercial, investment, and tourism industry are decrease.

Social Factors

In the group of meat consumption, we found that Thai people esteem to consuming

more meat which was ranked a second, after the fish but, when we calculated from represent

cost of buying in year 2007 Thai people have to pay the cost of buying meat more than fish

estimate about 141.90 baht (38.95%) of their expense that spend for food and meat consumption

because of pigs can be cut and separated into many shatters then, the consumer can gets all of

the values following by the way of Thai popularity. Meat consumption per person according

from the statistics in the country (Excluding the illegal killing) during the years 2005-2010

the average was 6.95 kg. Per person/year and the population the central regions consume the

meat more than other regions estimate about 12.5 kg per person/year. In our conclusion, the

increase of meat production to responds demand we saw that should be increased production

in Northern (Northern is the second growth rate of meat consumptions after Southern part of

Thailand) because, the price of meat is highly flexible as well as we can producing quality

meat and price are acceptable. It would enable consumers to increase consumption of meat to

greater good for the farmer directly.

Technology factors

Page 24: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Nowadays, many countries have the potential to increase agricultural production and

it makes the competition in agricultural markets higher as well. Farm management systems

that are effective and essential to the development of agricultural production and increase the

competitiveness in Thailand so, Food Empire 888.co.Ltd has bring the technology call RFID

(Radio Frequency Identification) by using with five type of animal such as pigs and rainbow

trout fish in the period of new entry and then using with buffalos, Cows, sheep and etc in the

future plan and in term of farm management with technology we divided farming in to three

part that we call “Three Site Production” including with Breeding Farm, Nursery Farm and

Feeding Farm. For Nursery farm we use the technology Closing-Farm with air condition

technology and evaporation, the air can past the building smoothly through a curtain of water

temperature decrease. It is suitable for feeding pigs in addition; The Food Empire 888.co.Ltd

also has the automatic feeding system by installing a sensor to control the amount of food

before adding more food sufficient in order of pigs needs beside of that, we have the system

of the automatic alarm to manage the farm in to the efficiently ways.

Technology Equipment

Figure 3.1 Technology Equipment

Feeds system

Hydro Air & Hydro Jet – liquid feeding systems for piglet rearing for high demands

Hydro Air- Synchron – this double-tank system allows a wide

choice of different recipes to be immediately available for

supply of large stocks.

Hydro Air in combination

with sensor feeding

The sensor registers the feed level in the trough

Page 25: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Feed valves installed in the central corridor Acid fogger for tank cleaning

Figure 3.2

Nipple drinkers – provide a sufficient supply of clean drinking water

Moistening nipple for sows Nipple drinker for sows

Nipple drinker for finishing pigs Nipple drinker for piglets

with bite ball

Nipple drinker for finishing pigs Nipple drinker with guard for finishing Pigs

Page 26: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Drinking bowls – minimal water loss and easy to use

Drinking bowl for suckling Pigs drinking bowl with water circulation for piglets

wearing up to 35 kg (77 Ib)

Drinking bowl for finishing drinking bowl with valve guard for furrowing

pens

Water connection unit

Water distribution with medicate

Mobile Med System for medication in dead-end lines

Housing system

Page 27: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Plastic slats

Concrete polymer heating plate promotes well-being and weight gain of piglets.

Environment control system

Heating systems

Following pen with cast iron flooring in

s

o

w

s

r

e

s

t

i

ng

a

r

e

a

a

n

d

i

n

t

e

g

r

a

t

e

d

plastic heating plate

Diagonal farrowing pen with sow comfort in

the sow area and integrated plastic heating

plate

Page 28: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

RGA heating device with chimney for flue gas exhaust

Cooling systems to control the temperature inside your pig house

Cool box – decentralized cooling system made of

high quality plastic

Standard fan (FC) with frame for incorporation into walls

Fans in a house with Diff-Air ceiling

View on the same house from the outside

Implementation of Cool box in a house with central corridor

Page 29: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Implementation of a submerged pump for the water supply of Cool box

Combi Cool – effective high-pressure fogging system

1. Filter unit – optionally with 2 or

4 filters

2. Central pump unit for up to

350 nozzles

3. High-pressure duct made of SST

4. Pump unit control

5. High-pressure valve 3/2 ways for max. 40 nozzles

6. Climate computer MC 235

7. Nozzle duct made of SST

Rain Maker – simple but highly effective cooling system

Top profile with perforated pipe and

deflector for an even distribution of water

along the pads

Practical snap-retainers allow for a simple

and quick replacement of the pads

Page 30: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Liquid-solid separation of slurry and biogas digestate

Solid material outlet

Pen for breeding

Nursery pen

Management area

OptiPress I for materials with a low dry

matter content and a homogenous

structure (i.e. of even particle size)

OptiPress II for materials with increased

dry matter content and a more coarse

Structure

Page 31: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

3.1.2 Competition Analysis (3C Analysis)

Competitor analysis

The product of competitors are in fully integrated operations with global

standard including with fresh product (chicken, egg, pork, duck, kurobuta pork) and cooked

food product (Ready Meal, Ready to Eat). In processing and manufacturing of cooked food

products, the company is strongly committed to meet consumer‟s demand and satisfaction by

adding more value to create ready meal products in several menus to serve customer

specifications and to bring more opportunity to purchase. The competitors‟ products are well-

known among customers. Therefore, an important marketing strategy is maintaining high

product quality as well as continually providing excellent customer service.

Major Competitors of our company

Figure 3.3 BETAGRO .co. Ltd

BETAGRO.co.Ltd

Betagro Tower (North Park)

Betago tower building (North Park) 323 Wipawadee Rd. Laksi, Bangkok 10210

Contact: (+662) 833-8000 Fax: (+662) 833-8001

Product

Product and services of BETAGRO divided into six major parts on business we

will start at first,

- Regional business and feeding business: Betagro try to develop animal feeding with

the process of high quality and make a greater relationship with their customer by

expanded the regional office to take care of their customer need

- Business related with chicken: Betagro run the chicken as a fool circle, they produce

chicken by refer to international guarantee call ACP (Assured Chicken Production)

from England.

- Business related with pigs: Betagro run the pigs business and sales pigs that feeding

by SPF technical (Specific Pathogen Free) it may be the first company that develop

product like this

- Business related with food: Betagro try to develop their scale of food distribution,

they try to support the demand in the retail level and developed to restaurant business.

Page 32: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

- Business related with healthy of the animal: Betagro focus and try to develop the

healthy product for make a chance in to the best livestock system in Thailand.

- ETC business: Betagro try to develop their business in to many factors that related

with their operation such as the project of teak tree plant business.

Price

Price of BETAGRO is set for reasonable price with their operation and their cost

of marketing mostly, they usually transform their raw product to finished good but in

this case we will aspect in the product that are similarly with us.

Figure 3.4 Livestock price of BETAGRO product (Refer to 6-12 December 2553)

Type Price of poultry

(฿) Type Price of pork

Chicken meat

A grade

14.5 pork 52-55

Big chicken 43 Picky(body) 1600+-55

Chicken slide 43

Female laying

egg

26

Egg chicken

specie model

146

Place - They sales their product as a whole sellers so, the place of their operation is set in the

industry.

- They sales their product via dealership and internet such as

Promotion

- As you know that, they sales product as a whole and try to distribution their product

via dealerships so, betagro in order to promotion is usually set on discount rate

depend on the number and type of product on wholesale.

- They try to expand the number of retailer customer to support their product by using

the privileged of other entertainment and goods discount rate such as

Page 33: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Figure 3.5 Samparn Food Co.,Ltd

Owner: Samparn Food Co.,Ltd

Address: 27/5 Moo 5 Tar-kham sub-district Amphoe samparn, Nakhonpathom province

73110

Product

The product of Samparn Farm Company is including product from pork such as pork

collar, pork belly, pork bone, young rib and BBQ rib, etc. That it have many product for the

customer to buying. The process in butcher is the high technology that its high standard and

quality from GMP and HACCP for export such as the machine for detect iron from material

and adulterated thing. And have the hallmark in product and process too. The product is

difference from other market in density, softness of pork and it haven‟t fishy smell. In the

pork have essential amino acid and the low cholesterol more that other pork in other market

Price

The price of pork has a little bit high 10 – 15% than other market of pork because they

nurture in natural and the process of butcher has the high stand from GMP and HACCP.

Figure 3.6

Type of pork quantity price

Pork loin 150 g. 180฿

Pork tenderloin 1000 g. 320฿

Pork rib 300 g. 125฿

Pork collar 1000 g. 115฿

Place

- Have a large land in the nature for nurture.

- The farm located at Nakhonpathom province that it make to tourism in farm too

It‟s comfort table to transport and export that it near Bangkok province.

Promotion

- It haven‟t the low price for the customer

- They aren‟t promote via the internet or advertisement

- The product sale in only hypermarket and export to other country.

Page 34: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Figure 3.7 CP Group

Company: Charoen Pokphand Group (CP Group)

Address: No. 1 C.P. Tower 2(Future Town) floor 18, Din Daeng, Zone; Lad Praw, Hoi

Khang, Wang Thong Lang, Bangkok 10400 Contact: 02-6410400 – 103

Charoen Pokphand Group (CP Group) with headquarters in Bangkok, Thailand was

founded in 1921 by the Chia brothers, and is today one of Asia is leading conglomerates with

business and affiliates operating within the agribusiness, retail and telecommunications

markets.

Product

CP has hold to one's principles all Products of CP group provided Good Foods, Good

Health CP Product Delicious, Nutritious, Convenient, and Safe, and CP product sever clean

fresh best quality food products from CP band. For example, Fresh Product: Pork and fish

there are with excellent quality bred and raised in CP closed-system computer controlled

farm. In addition, CP corporate vision to be “Kitchen of the World” for the world‟s

consumers because of CP Foods manufacturing to create value by supplying needs anywhere

across the world.

Fresh Product:

Hygienic Fresh Pork Pork

Hygienic Fresh Pork Tabtim Fish

CP black pork rolls Wu ku Hitachi Pork chop

Page 35: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Price

Product Price

Pork bone soup, sliced slices 103฿

Pork

112฿

Beef hips 102฿

Sliced beef hips 102฿

Streak collection 112฿

Streak outside 110฿

Line wrapping belly lyrics 110฿

Pork meat canoe 100฿

Pork belly 110฿

Red meat cut into pieces 120฿

Place

CP product to provided premium quality products and services at easily accessible

stores by the way marketing and distribution to serve consumers wants and needs efficiently

and effectively. For example,

CP‟s Fresh Mart

CP‟s convenience stores

Page 36: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

CP‟s Lotus Supercenters is a comfortable shopping. Also to provided Chinese

consumer with high quality merchandise at every low price.

CP‟s Super Brand Mall is a one-stop shopping and entertainment complex.

There are offer consumers‟ greater convenience and services anywhere

throughout Thailand. CPs to provide retail products and services from throughout the

world, in particular its band will provide enjoy CP menus around the world.

Promotion

CP Food Service policy to respond to consumers by focusing on products that have

the highest standards of clean was the main health and well prepared with valued fouling in

addition to these goods under the name. CP Service addresses Food safety live through

consumer tools (Fresh All The Way), we control in all processes, from selection of raw

materials, production processes, transport system, so this product is still the same live comes

out of the factory production. Products produced under the name Food Service products CP is

ready to respond to changing consumer behaviors at any time by a team of market research

and product development team that is ready to keep the customer confidence so that items

from CP Food Service can fulfill it meets your needs. CP Foodservice “Fresh All the Way”

freshness superior through CP advance temperature control.

CP membership card is a card instead of cash payment for goods

used in CP Fresh Smart Shop as a benefit card, the cardholder

member discount, and collecting points redemption of gratitude

and other benefits. For example,

Privileges

1. Receive discounts on purchases of 3-5%

CP Foodservice ”Fresh All the Way” freshness superior

through CP advance temperature control.

Page 37: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

CP Marketing Online

63.16

42.0341.3434.76

29.4027.7125.2719.1921.5720.4719.56

12.57

Average

Hong Kong Europe -27

Source: FAS, The Association Thailand of Swine Production ang

Processing for Export

Consumption of Meat per Person per Year

2. Purchases reduce and reduce for promotion

3. Cumulative points

Family Card

1. The CP Family Card can used to get a 10% discount when buying goods and

services.

2. Receive coupons, discounts, special promotions from the CP Family Club

members only to purchased products and services.

3. Receive coupons, discounts, special promotions from the CP Family Club

members only.

For purchases of CP Meiji at CP Fresh Mart, all branches.

4. Receive magazine PR News from CP every 3 months.

5. Participate in the games and magazine www.cpbrandsite.com to pick award enjoy

the activities of the CP Family Club.

CP Brand site is providing the product by the way marketing

Online, which can order at weloveshopping site contain detail

to order, there are types of product, picture, and price for

responds consumer who not go to fresh market.

Customer analysis

The consumers are favoring the pork for their meal. Because, it very popular meat for

cooking. But if the consumers eat too much, they will fat. It is the cause of cellulite in

hypodermis. So, there are new of demand trends that affected the market and create the

greater opportunities. These trends include the consumers who concern for their healthy.

They are looking for low fat of pork. And today‟s consumer are inquisitive anything that be

benefit for them. So, Kurobuta pork is a high quality product with the low fat and the best

taste in the meat.

Figure 3.8 Consumption of Meat per person per Year

Page 38: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Competitive analysis

In Thailand, The farming business was established in every region in Thailand.

Nowadays this business is very popular with new type of farming and using a new high

technology to control the productivity an all about factors related. In addition the farming

business that operate with strictly high in technology can help the entrepreneur more

convenient, central area in Thailand is the main location of farming business and high in

competitive by the way of supporting factor such as logistic system, distribution channel, cost

of transportation, time to sales and etc but in term of production cost, central may not

compared with other region (Northern) such as the suitable geography, more in natural

resources and lower cost of production e.g. feed, cost of labors and so on.

Nowadays, the farming business in Chiang Rai is a small business that provide food to served

a domestic and a little for exported to other province or other region, and mostly of them are

served the customers with the regularly product and low with service so, this is the chance for

our company to served the different product into the same market for making different in

order to product quality and services goods. Although we have many of comparisons in term

of price and the step of feeding but we can provide it by choose the niche market to doing the

best for attracting customer‟s attention to becomes successful business following by our

vision in finally.

3.2 STP analysis

3.2.1 Marketing Segmentation

Food Empire 888.co.Ltd set the segmentation following by three aspect of

marketing purpose first is segmentations of product following by demand.

Page 39: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Figure 3.9 marketing segment of demand

We set the segmentation of entrepreneur as the mainly aspect with 65% of all sales

and second is the group of mid and high with salary estimated about 20%

Figure 3.10 marketing segment of price

When we compared about the segmentation following by price we found that BETAGRO

is the company that leading with the cheaper price than other company and for Food

Empire is the later completion if we are use the segmentation following by price.

Figure 3.11 marketing segment of product qualifications

Page 40: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

For the segmentation that leads for the product qualifications, Food Empire Company can

be the best of product in term of quality because Food Empire company is the company

that are the food with uniqueness for example they produce the Korobura hog (pork that

have unsaturated fat or Omega-3) and etc.

3.2.2 Target Analysis

Nowadays, the consumer conscious healthy and importance of safety in more food,

and Food Empire 888 product emphasis on manufacturing premium and safety of food

products brand of Food Empire 888 to be recognized. It is the company's emphasis continued

to give consumers confidence that high quality product, safety, and the taste is satisfied

consistent and the philosophy of the company's business emphasis on quality product and

manufacturing standards that have excellent.

Which company select target group for provide high quality product into restaurant,

hotel resort, and consumer demand purchases our product. Furthermore, company will be

producing the product consistent with to be vision become with emphasis on protein quality

of meat, nutritious, hygiene, and safe for consumption consistent with satisfaction and

consumer behavior changes over time.

Food Empire 888 products to be specific symbol as food products for high-class

consumption that contributing anywhere throughout Chiang Rai and available in the

following locations: Chiang Mai, Khon Kean, Bang Kok, Phu Ket, China, Singapore,

Vietnam, and throughout in the Asia.

Table 3.2 export meet product per month

Export: Meat Product; quantity and value per month

Quantity: Ton

Value: Million

Month 2009 2010

Quantity Value Quantity Value

January 440 104.1 533 107.2 February 441 93.8 561 108.9

Page 41: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

3%3%3%3% 4%

4% 5%

5%6%5%4%5%

50%

Export: Meat Product; quantity and value per mounth

January Fabruary March Apirl May

June July August September October

November December Total

Reference: Offical of Agricultural

Economic

March 425 327.6 460 97.7 April 409 92.0 537 104.1 May 446 89.9 655 127.3 June 445 94.7 663 218.1 July 676 119.3 722 131.1 August 648 130.0 614 119.1 September 789 149.4 751 146.6 October 662 135.9 651 128.9 November 523 110.1 0 0.0 December 583 114.4 0 0.0

Total 6,458.0

1,561.2 6,146.0

1,351.6

Figure 3.12 export meet product per month

3.2.3 Position Analysis

The position of Food Empire company is create image as the product that have more

quality and high with qualification of product and service to enter the customer‟s mind

that is entrepreneur that need to use high qualities of meat product, wealthy person and

other. Our image of product and service are rising in the mind of target group and making

them feel love our business beside of that, in case of employees that effect to the feeling

of customer mind, we will make our image on employees to be a good looking, smart and

be professional in the customer minds so, our business is recognized and customer can

easy to remember. The last, the customer can tell to another by using the word of mouth

to be trustfully

3.3 Marketing Mix Strategy

3.3.1Product Strategy

Page 42: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Branding Strategy, we try to develop our brand name in English, it is look smart, easy

to remember and very important to go forward following by plans of company in the future in

order to serve the customer in ASIA under the brand name “Food Empire 888” This brand

can see characteristic exactly of our product (Agriculture and livestock) and services. About

the logo or trademark of our company is represented directly to customers via the picture of

products with smart tone of color and beautiful shape.

Figure 3.12 Logo of Food Empire 888.co.Ltd.

Our logo has presented and used by the condition of market group, type of customers

and Standard of operation,

This logo is applied for our equipment in order to deliver products and

services.

This logo is applies for our products in the segment of fresh meat with

unique package.

This logo is applies for

our products in the segment of fresh vegetable

with unique package. (In the future plans of

Food Empire 888.co.Ltd)

This logo is applies for our products in the

segment of processed product with unique

package. (In the future plans of Food Empire

888.co.Ltd)

Products and services strategy

Food Empire888 company provides products and services that can be selective which

there are many product for respond to the customer‟s need in food industry. We are mostly

pay attention with qualities of product and services first and about the profit are the second

Page 43: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

aspect so, you can trust and believe that we are always deliver high qualities of product and

professional in services to the customers.

Services

- Product delivery

- Product E-ordering (Via E-mail and WWW)

- Product ordering (Via Phone and Fax)

- Information service

- Service navigation for product shipping

Reliability and confidence

Food Empire company can build reliability and confidence to customers very excellence

because, Food Empire company open on every day (except the Thai festivals e.g. Songkran

days, Loy-Kratong day) to response suppliers in Chiang Rai and everywhere following by our

expectation. It can make customer satisfied.

3.3.2 Price Strategy

Food empire 888 company pricing is designed to be the quality of product that price is

high cost more than other general pork in the market that it more than 100-150% or mostly

because, our product have high standard and quality that it process using by new technology

to produce and low fat of pork. The pricing is based on the basic of the company target

customer. In the first time for us to promote our product and service to the customers and

make them know more about us for the customer belief and have the loyalty in our product.

The price we are set fairly price that it‟s not more high that we set the price follow to the

quality of product and the consumer can buying it. This can control costs and influence

product pricing.

Table 3.3 price of product

KUROBUTA General

Type Price/kg. Price/Kg.

Page 44: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

1. Blade shoulder 430 112.61

2. Arm shoulder 639 117.11

3. Loin 523 125.31

4. Side 406 120.09

5. Leg 523 250

From table, it shows our product price that higher than general product. Although we

cannot set the price equal as other general product then our target group should be the

customer that has more purchasing power enough include with the price of exportation. For

the substitute product problem, the customer may choose other alternative but if we look

from standard quality our product is more valued than the substitute products.

To set the price of product we must calculate from cost and expense for one piece of

product. Our company using a high technology process to produce the product, it needs a

high cost so the price also increases too.

3.3.3 Place strategy

We are located in Chiang Rai, the province that can border to neighbor country, so it

is easy to push our product to exporting. Then we can use push strategy to push our product

to distributor. Moreover, this province have a lot of resources especially human resource, so

the employment would be a low price and Chiang Rai also be agriculture province, then the

employees from this province would be expert in agriculture as well.

From the information above, it can make sure that we choose this place as our

location for business will support our business can establish and will be the good place for

expanding in the future.

3.3.4 Promotion Strategy

The promotion tool as follows:

Advertising

Page 45: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

- At the first, the customer can find an information about our product and service

directly (Via the service information center)

- Persuade advertising for introduce an image of our business, quality of products

and services. (Billboard, Cut-out, magazine )

Personal selling

Because of personal selling of Food Empire Company is not focus or specific with the

general factors that need to buy our product on retails but in the other hand we will help the

customer of every level by setting the information center. It‟s also takes care and good

relationship with customer as a consultant about product quality, product delivery and so on.

It can make persuade for customer and more easily to making decision to purchase our

product.

Direct Market

Food Empire company have the policy on direct marketing in to two ways first is E-

Direct Marketing, which is the channel that our customer and the person who interested about

the company can find and information and connecting with our product and service details

fastest and directly Our web site is http://Food-Empire888.com

Second is Personal direct marketing, because of we are operating in order to served the

business as a whole seller so, it s so difficult to make an understanding with the entrepreneur

then we are try to make a group of professional presenter or ambassador of company that can

go directly to our target to make there‟s decision with faster and greater with loyalty.

Page 46: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Sale promotion

Sale Promotion is an incentive for customers. Food Empire offer sale promotion to customer by give the privileges, such as discount rate for

the customer who buy our product following by the condition, the promotion for the customer who is the new entry of our company.

3.4 Sales Forecast/ Profit estimate

Sales year of 2011

Table 3.4 Sale of Food Empire 888.co.Ltd in year 2011

Types

Sale

price JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total

Leg 523 1500 6000 6290 9000 10450 10950 44190

Loin 639 450 1800 1887 2700 3135 3285 13257

Blade 430 1800 7200 7548 10800 12540 13140 53028

Arm shoulder 639 1500 6000 6290 9000 10450 10950 44190

Side(belly) 406 600 2400 2516 3600 4180 4380 17676

5850 23400 24531 35100 40755 42705 172341

Types

Sale

price JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total

Leg 523 784500 3138000 3289670 4707000 5465350 5726850 23111370

Loin 639 287550 1150200 1205793 1725300 2003265 2099115 8471223

Blade 430 774000 3096000 3245640 4644000 5392200 5650200 22802040

Arm shoulder 639 958500 3834000 4019310 5751000 6677550 6997050 28237410

Side(belly) 406 243600 974400 1021496 1461600 1697080 1778280 7176456

3048150 12192600 12781909 18288900 21235445 22251495 89798499

Page 47: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Figure 3.13 sales of Food Empire 888.

Sales year of 2012

Table 3.5 Sale of Food Empire 888.co.Ltd in year 2012

Types

Sale

price JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total

Leg 523 15000 16500 18000 19500 19500 18000 13500 12000 11250 12000 13500 16500 185250

Loin 639 4500 4950 5400 58500 58500 5400 4050 3600 3375 3600 4050 4950 160875

Blade 430 18000 19800 21600 23400 23400 21600 16200 14400 13500 14400 16200 19800 222300

Arm shoulder 639 15000 16500 18000 19500 19500 18000 13500 12000 11250 12000 13500 16500 185250

Side(belly) 406 6000 6600 7200 7800 7800 7200 5400 4800 4500 4800 5400 6600 74100

Total 58500 64350 70200 128700 128700 70200 52650 46800 43875 46800 52650 64350 827775

0

5000000

10000000

15000000

20000000

25000000

JAN

FEB

MA

R

AP

R

MA

Y

JUN

JUL

AU

G

SEP

OC

T

NO

V

DEC

tota

l sal

e

Total sales of year 2011

Side (belly)

Arm shoulder

Blade

Loin

Leg

Page 48: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Types

Sale

price JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total

Leg 523 7845000 8629500 9414000 10198500 10198500 9414000 7060500 6276000 5883750 6276000 7060500 8629500 96885750

Loin 639 2875500 3163050 3450600 37381500 37381500 3450600 2587950 2300400 2156625 2300400 2587950 3163050 102799125

Blade 430 7740000 8514000 9288000 10062000 10062000 9288000 6966000 6192000 5805000 6192000 6966000 8514000 95589000

Arm shoulder 639 9585000 10543500 11502000 12460500 12460500 11502000 8626500 7668000 7188750 7668000 8626500 10543500 118374750

Side(belly) 406 2436000 2679600 2923200 3166800 3166800 2923200 2192400 1948800 1827000 1948800 2192400 2679600 30084600

Total 30481500 33529650 36577800 73269300 73269300 36577800 27433350 24385200 22861125 24385200 27433350 33529650 443733225

Figure 3.14 sales of Food Empire 888.

0

5000000

10000000

15000000

20000000

25000000

30000000

35000000

40000000

1 2 3 4 5 6 7 8 9 10 11 12

Tota

l sal

es

Total sales of year 2012

Leg

Loin

Blade

Arm Shoulder

Side(belly)

Page 49: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

0

5000000

10000000

15000000

20000000

1 2 3 4 5 6 7 8 9 10 11 12

tota

l sal

es

Total sales of year 2013

Leg

Loin

Blade

Arm shoulder

Side(belly)

Sales year of 2013

Table 3.6 Sale of Food Empire 888.co.Ltd in year 2013

Types

Sale

price JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total

Leg 523 24000 22500 23250 22500 21000 19500 19500 16500 15000 18000 18750 21000 241500

Loin 639 7200 6750 6975 6750 6300 5850 5850 4950 4500 5400 5625 6300 72450

Blade 430 28800 27000 27900 27000 25200 23400 23400 19800 18000 21600 22500 25200 289800

Arm shoulder 639 24000 22500 23250 22500 21000 19500 19500 16500 15000 18000 18750 21000 241500

Side(belly) 406 9600 9000 9300 9000 8400 7800 7800 6600 6000 7200 7500 8400 96600

Total 93600 87750 90675 87750 81900 76050 76050 64350 58500 70200 73125 81900 941850

Types Sale

price JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total

Leg 523 12552000 11767500 12159750 11767500 10983000 10198500 10198500 8629500 7845000 9414000 9806250 10983000 126304500

Loin 639 4600800 4313250 4457025 4313250 4025700 3738150 3738150 3163050 2875500 3450600 3594375 4025700 46295550

Blade 430 12384000 11610000 11997000 11610000 10836000 10062000 10062000 8514000 7740000 9288000 9675000 10836000 124614000

Arm shoulder 639 15336000 14377500 14856750 14377500 13419000 12460500 12460500 10543500 9585000 11502000 11981250 13419000 154318500

Side(belly) 406 3897600 3654000 3775800 3654000 3410400 3166800 3166800 2679600 2436000 2923200 3045000 3410400 39219600

Total 48770400 45722250 47246325 45722250 42674100 39625950 39625950 33529650 30481500 36577800 38101875 42674100 490752150

Figure 3.15 sales of Food Empire 888.

Page 50: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

0

5000000

10000000

15000000

20000000

1 2 3 4 5 6 7 8 9 10 11 12

tota

l sal

es

Total sales of year 2014

Leg

Loin

Blade

Arm shoulder

Side(belly)

Sales year of 2014

Table 3.7 Sale of Food Empire 888.co.Ltd in year 2014

Types

Sale

price JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total

Leg 523 25500 24000 21000 22500 22500 21000 22500 18000 19500 18000 21000 24000 259500

Loin 639 7650 7200 6300 6750 6750 6300 6750 5400 5850 5400 6300 7200 77850

Blade 430 30600 28800 25200 27000 27000 25200 27000 21600 23400 21600 25200 28800 311400

Arm shoulder 639 25500 24000 21000 22500 22500 21000 22500 18000 19500 18000 21000 24000 259500

Side(belly) 406 10200 9600 8400 9000 9000 8400 9000 7200 7800 7200 8400 9600 103800

Total 99450 93600 81900 87750 87750 81900 87750 70200 76050 70200 81900 93600 1012050

Types

Sale

price JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total

Leg 523 13336500 12552000 10983000 11767500 11767500 10983000 11767500 9414000 10198500 9414000 10983000 12552000 135718500

Loin 639 4888350 4600800 4025700 4313250 4313250 4025700 4313250 3450600 3738150 3450600 4025700 4600800 49746150

Blade 430 13158000 12384000 10836000 11610000 11610000 10836000 11610000 9288000 10062000 9288000 10836000 12384000 133902000

Arm shoulder 639 16294500 15336000 13419000 14377500 14377500 13419000 14377500 11502000 12460500 11502000 13419000 15336000 165820500

Side(belly) 406 4141200 3897600 3410400 3654000 3654000 3410400 3654000 2923200 3166800 2923200 3410400 3897600 42142800

Total 51818550 48770400 42674100 45722250 45722250 42674100 45722250 36577800 39625950 36577800 42674100 48770400 527329950

Figure 3.16 sales of Food Empire 888.

Page 51: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

0

5000000

10000000

15000000

20000000

25000000

1 2 3 4 5 6 7 8 9 10 11 12

tota

l sal

es

Total sales of year 2015

Leg

Loin

Blade

Arm shoulder

Side(belly)

Sales year of 2015

Table 3.8 Sale of Food Empire 888.co.Ltd in year 2015

Types

Sale

price JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total

Leg 523 33000 31500 31200 30000 30000 31500 28500 27000 31050 31950 33000 35250 373950

Loin 639 9900 9450 9360 9000 9000 9450 8550 8100 9315 9585 9900 10575 112185

Blade 430 39600 37800 37440 36000 36000 37800 34200 32400 37260 38340 39600 42300 448740

Arm shoulder 639 33000 31500 31200 30000 30000 31500 28500 27000 31050 31950 33000 35250 373950

Side(belly) 406 13200 12600 12480 12000 12000 12600 11400 10800 12420 12780 13200 14100 149580

Total 128700 122850 121680 117000 117000 122850 111150 105300 121095 124605 128700 137475 1458405

Types

Sale

price JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total

Leg 523 17259000 16474500 16317600 15690000 15690000 16474500 14905500 14121000 16239150 16709850 17259000 18435750 195575850

Loin 639 6326100 6038550 5981040 5751000 5751000 6038550 5463450 5175900 5952285 6124815 6326100 6757425 71686215

Blade 430 17028000 16254000 16099200 15480000 15480000 16254000 14706000 13932000 16021800 16486200 17028000 18189000 192958200

Arm shoulder 639 21087000 20128500 19936800 19170000 19170000 20128500 18211500 17253000 19840950 20416050 21087000 22524750 238954050

Side(belly) 406 5359200 5115600 5066880 4872000 4872000 5115600 4628400 4384800 5042520 5188680 5359200 5724600 60729480

67059300 64011150 63401520 60963000 60963000 64011150 57914850 54866700 63096705 64925595 67059300 71631525 759903795

Figure 3.17 sales of Food Empire 888.

Page 52: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

3.5 Marketing Expenses

First year (2011)

Direct marketing

We will hire the marketing expert group to do direct marketing by direct contract to

our customers. For the salary is 60,000 baht per month per person. First time we will hire for

6 people as one team.

Magazine

We will specify on business magazine for example Business week, Market plus and

Thailand industrial today.

o Payment for advertising in Business week magazine is 65,000 baht per

time per month.

o Payment for advertising in Market plus is 60,000 baht per time per

month.

o Payment for advertising in Thailand industrial today is 72,000 baht per

time per month.

Cutout, Billboard

We have set the budget for cutout or big billboard start at 30,000 to 300,000 baht per

each

o Cutout 8x18 meter = 275,000 baht

o Cutout 6x15 meter = 225,000 baht

o Billboard 8x8 meter = 70,000 baht

o Billboard 6x6 meter = 50,000 baht

o Billboard 5x5 meter = 40,000 baht

For the rental fee of the location that we will go to set our cutout we will focus on

Phaholyothin road. First cutout (6x15meter) we will set at Pa Or Don Chai district near to

Wat Rong Khun Temple before entrancing the city the rental fee is around 4,000 per month

Page 53: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

and the second one (8x18meter), we will go to set up at Mae Jun intersection for the rental

fee is around 4,000 baht per month too.

For the rental fee of the location that we will go to set our billboard, the first (8x8) is

the building opposite of Chiang Rai University the rental fee is 3,000 baht per month.

Next(6x6) we rent the building that located in bus terminal the rental fee is 3,300 baht per

month and the last one(5x5) we will set up in front of our farm.

Second year and Third year (2012 - 2013)

For these years, we also use marketing as same as first year but the expense for cutout

and billboard are not necessary just only paid for the rental fee only.

The forth year and fifth year (2014 - 2015)

Advertisement

We begin to use an advertisement on local TV channel 7. We will focus on morning time

around 7.00 – 9.00 AM. For the expense that we have estimate is 200,000 baht per minute per

month. We will sign contract for 2 years to observe the result of our sale and if it succeeds we

will extend a contact.

Page 54: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

0

50000

100000

150000

200000

250000

300000

350000

400000

1 2 3 4 5 6 7 8 9 10 11 12

Tota

l exp

ense

s

Marketing expenses year 2011

Marketing ecpert salary

Business week Mag.

Marketing plus Mag.

Thailand ind. Today Mag.

Cutout(8x18)

Cutout(6x15)

Billboard(8x8)

Billboard(6x6)

Marketing expense of year 2011

Table 3.9 Marketing expense of year 2011

Marketing expenses year 2011

Expense/Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Marketing expert salary 360000 360000 360000 360000 360000 360000 360000 360000 360000 360000 360000 360000 4320000

Business week Mag. 65000 65000 65000 65000 65000 65000 65000 65000 65000 65000 65000 65000 780000

Market plus Mag. 60000 60000 60000 60000 60000 60000 60000 60000 60000 60000 60000 60000 720000

Thailand ind. Today Mag. 72000 72000 72000 72000 72000 72000 72000 72000 72000 72000 72000 72000 864000

Cutout (8x18) 279000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 323000

Cutout (6x15) 229000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 273000

Billboard (8x8) 73000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 106000

Billboard (6x6) 53300 3300 3300 3300 3300 3300 3300 3300 3300 3300 3300 3300 89600

Billboard (5x5) 40000 0 0 0 0 0 0 0 0 0 0 0 40000

Total 1231300 571300 571300 571300 571300 571300 571300 571300 571300 571300 571300 571300 7515600

Figure 3.18 Marketing expense of year 2011

Page 55: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

0

50000

100000

150000

200000

250000

300000

350000

400000

1 2 3 4 5 6 7 8 9 10 11 12

Tota

l exp

ense

s

Marketing expenses year 2012

Marketing expert salary

Business week Mag.

Market plus Mag.

Thailand ind. Today Mag.

Cutout(8x18)

Cutout(6x15)

Billboard(8x8)

Billboard(6x6)

Billboard(5x5)

Marketing expense of year 2012

Table 3.10 Marketing expense of year 2012

Marketing expenses year 2012

Expense/Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Marketing expert salary 360000 360000 360000 360000 360000 360000 360000 360000 360000 360000 360000 360000 4320000

Business week Mag. 65000 65000 65000 65000 65000 65000 65000 65000 65000 65000 65000 65000 780000

Market plus Mag. 60000 60000 60000 60000 60000 60000 60000 60000 60000 60000 60000 60000 720000

Thailand ind. Today Mag. 72000 72000 72000 72000 72000 72000 72000 72000 72000 72000 72000 72000 864000

Cutout (8x18) 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 48000

Cutout (6x15) 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 48000

Billboard (8x8) 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 36000

Billboard (6x6) 3300 3300 3300 3300 3300 3300 3300 3300 3300 3300 3300 3300 39600

Billboard (5x5) 0 0 0 0 0 0 0 0 0 0 0 0 0

Total 211300 571300 571300 571300 571300 571300 571300 571300 571300 571300 571300 571300 6855600

Figure 3.19 Marketing expense of year 2012

Page 56: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

0

50000

100000

150000

200000

250000

300000

350000

400000

1 2 3 4 5 6 7 8 9 10 11 12

Tota

l exp

ense

s

Marketing expenses year 2013

Marketing expert salary

Business week Mag.

Market plus Mag.

Thailand ind. Today Mag.

Cutout(8x18)

Cutout(6x15)

Billboard(8x8)

Billboard(6x6)

Marketing expense of year 2013

Table 3.11 Marketing expense of year 2013

Marketing expenses year 2013

Expense/Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Marketing expert salary 360000 360000 360000 360000 360000 360000 360000 360000 360000 360000 360000 360000 4320000

Business week Mag. 65000 65000 65000 65000 65000 65000 65000 65000 65000 65000 65000 65000 780000

Market plus Mag. 60000 60000 60000 60000 60000 60000 60000 60000 60000 60000 60000 60000 720000

Thailand ind. Today Mag. 72000 72000 72000 72000 72000 72000 72000 72000 72000 72000 72000 72000 864000

Cutout (8x18) 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 48000

Cutout (6x15) 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 48000

Billboard (8x8) 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 36000

Billboard (6x6) 3300 3300 3300 3300 3300 3300 3300 3300 3300 3300 3300 3300 39600

Billboard (5x5) 0 0 0 0 0 0 0 0 0 0 0 0 0

Total 571300 571300 571300 571300 571300 571300 571300 571300 571300 571300 571300 571300 6855600

Figure 3.20 Marketing expense of year 2013

Page 57: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

0

50000

100000

150000

200000

250000

300000

350000

400000

1 2 3 4 5 6 7 8 9 10 11 12

Tota

l exp

ense

Marketing expense year 2014

Marketing expert salary

Business week Mag.

Thailand ind. Today Mag.

Cutout(8x18)

Cutout(6x15)

Billboard(8x8)

Billboard(6x6)

Billboard(5x5)

Marketing expense of year 2014

Table 3.12 Marketing expense of year 2014

Marketing expenses year 2014

Expense/Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Marketing expert salary 360000 360000 360000 360000 360000 360000 360000 360000 360000 360000 360000 360000 4320000

Business week Mag. 65000 65000 65000 65000 65000 65000 65000 65000 65000 65000 65000 65000 780000

Market plus Mag. 60000 60000 60000 60000 60000 60000 60000 60000 60000 60000 60000 60000 720000

Thailand ind. Today Mag. 72000 72000 72000 72000 72000 72000 72000 72000 72000 72000 72000 72000 864000

Cutout (8x18) 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 48000

Cutout (6x15) 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 48000

Billboard (8x8) 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 36000

Billboard (6x6) 3300 3300 3300 3300 3300 3300 3300 3300 3300 3300 3300 3300 39600

Billboard (5x5) 0 0 0 0 0 0 0 0 0 0 0 0 0

TV advertising 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 2400000

Total 771300 571300 571300 571300 571300 571300 571300 571300 571300 571300 571300 571300 9255600

Figure 3.21 Marketing expense of year 2014

Page 58: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

0

50000

100000

150000

200000

250000

300000

350000

400000

1 2 3 4 5 6 7 8 9 10 11 12

Tota

l exp

ense

s

Marketing expense year 2015

Marketing expert salary

Business week Mag.

Market plus Mag.

Thailand ind. Today Mag.

Cutout(8x18)

Cutout(6x15)

Billboard(8x8)

Billboard(6x6)

Marketing expense of year 2015

Table 3.13 Marketing expense of year 2015

Marketing expenses year 2015

Expense/Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Marketing expert salary 360000 360000 360000 360000 360000 360000 360000 360000 360000 360000 360000 360000 4320000

Business week Mag. 65000 65000 65000 65000 65000 65000 65000 65000 65000 65000 65000 65000 780000

Market plus Mag. 60000 60000 60000 60000 60000 60000 60000 60000 60000 60000 60000 60000 720000

Thailand ind. Today Mag. 72000 72000 72000 72000 72000 72000 72000 72000 72000 72000 72000 72000 864000

Cutout (8x18) 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 48000

Cutout (6x15) 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 48000

Billboard (8x8) 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 36000

Billboard (6x6) 3300 3300 3300 3300 3300 3300 3300 3300 3300 3300 3300 3300 39600

Billboard (5x5) 0 0 0 0 0 0 0 0 0 0 0 0 0

TV advertising 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 2400000

Total 771300 571300 571300 571300 571300 571300 571300 571300 571300 571300 571300 571300 9255600

Figure 3.22 Marketing expense of year 2015

Page 59: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

3.6 Conclusion in market feasibility

From sale forecast table, each year the profit of Food Empire 888 always increasing.

Start from 2011, cheek pork is the most high sale volume of the year, come up with loin and

arm shoulder. Shoulder is the most popular product for this year because this part is easy to

cooking, mostly for the loin. Leg blade is the least sale volume because these parts have a lot

of substitute product and it price is higher than substitute product.

In 2012, Total sales will increase 1.03% form first year. Because of our product just

launch in to market so, our customer would be the old customer from last year. This is a good

sign to make a loyalty with customer. The most popular product for this year is pork neck but

the most profit is also from cheek pork as same as the first year. From the information, we

can estimate that the most value product for this time is cheek pork because it is the highest

price product but the customers are also ordered it from our company. In 2013, Total sales

increase up 1.1% from first year. Although the increasing is not too much but when we look

from min-max quantity of sale, both of them are increase. That‟s mean all of our product can

make satisfy to the customer.

In 2014, the total sale will increase 1.21% from first year. For this year, we start to

advertise our product via television. This policy can make a new customer and expanding our

target market as well. From table, when we launch the advertising in first month, the sale

volume sharp increasing and decrease down smoothly around midyear. And 2015, the total

sales increase 1.24% from first year. From the long term marketing by advertising through

the television, we can make a sustain market for our product cause we can make a loyalty to

old customer and continuously make a new customer for whole year.

Page 60: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Chapter 4 Technical Feasibility Study

Page 61: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

4.1 Production and operation analysis

4.1.1 Production Characteristic

Figure 4.1 part of pork

Shoulder

This is an upper part of the shoulder from front leg and the pork

forequarter (shoulder) square cut is derived from a pork side by a cut between

the 4th and 5th

ribs, at right angles to the spinal column. Although shoulder is

a relatively cheap cut, it is suitable for roasting. It has a rich flavor and is

often sold cut into cubes for casseroles and kebabs, minced or made into

sausages.

Kurobuta Pork Shoulder

Pork shoulder is a cut of pork that comes from the

upper part of the shoulder from the front leg and may

contain the blade bone, which skin and tender is a flavorful

piece of meat, but tends to be tough. There are 4-5 Kg. per

piece. Figure 4.2 Kurobuta Pork Shoulder

Option

Slow roasted pork shoulder Smoked can be kept for long periods of time

without refrigeration and also has a pleasant flavor. Using a smokehouse is very

straightforward and is a money-saver, allowing you to prepare your own meats to

your specific tastes. Use the flavors you enjoy, choosing seasonings you prefer for the

pork and different hardwoods for the smokehouse fire.

Price of Kurobuta Pork Shoulder 115 g. is 89 ฿ per pieces.

Page 62: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Kurobuta Pork Neck/Collar Figure 4.3 Kurobuta Pork Neck/collar

Remove from forequarter by following the natural

seam. Provides, tender, easy to carve roasting piece or can

be cut into steaks. And Collar can be cut into chops, steaks,

diced pork and mince. It's slightly fatty and doesn't dry out

easily making it suitable for longer periods of cooking. It is

also cured for bacon boiling joints.

Option Figure 4.4 Kurobut Pork Shoulder

The pork neck is a well muscled and very flavorful cut

of meat, with a lot more fat than the pork shoulder, and yet still

a lot less fat than the pork belly. The pork neck is wonderful

used in many preparations, and at the restaurant we use it for

grilling, braising, and even slow smoky BBQ. Grilled pork

chops can so easily dry out, but try cutting off good thick pork chops from a pork

neck roast, and you'll be amazed at the juiciness and flavor of what comes off the

grill.

Price of Kurobuta Neck/collar 110 g. is 79 ฿ per pieces.

Figure 4.5 Kurobuta Pork picnic

Kurobuta Berkshire Easy Carve Picnic Shoulder Ham

The most this part can preserved and smoked picnic

shoulder for cooking such as fry grill and roast that it all the

flavor from the shoulder with the convenience of being

boneless for easy carving. Cut of pork taken from the upper

portion of the foreleg, including a portion of the shoulder. Picnic hams go through a

smoking process that makes them taste similar to ham. Picnic hams are usually served

glazed or barbecued, making it a popular. And are instead taken from the front leg and

shoulder area. They are often slightly tougher and require a longer cooking time than

traditional ham.

Option

Smoked Shoulder is the basis of many a New England boiled dinner,

producing moist, tender meat which is less salty than ham. It makes a great dinner and

great leftovers (scalloped potatoes with ham, ham sandwiches, ham and potato hash)

Page 63: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

and the salty flavorful broth can form the basis of more delicious meals such a split

pea, black bean, or navy bean soup.

Price of Kurobuta Berkshire Easy Carve Picnic Shoulder Ham

350 g. is 279 ฿ per pieces.

Leg

Leg Ham Cut is prepared from a side by a straight cut at right angles to the

vertebral column between the 6th and 7th lumbar vertebrae passing just cranial of the

hip bone. The leg is considered to be the premium pork joint. Roasting joints from the

leg are very lean which makes it a more expensive cut of pork. Steaks and diced meat

from the leg are also often sold and are suitable for grilling or stir-frying. This part is

also cured into ham, gammon roasting joints, gammon steak and the highest quality

bacon.

Kurobuta Berkshire Traditional Bone in Leg Ham

Ham is a cut of meat from the back leg of a pig. It is sometimes sold with the

bones of the leg left in as “bone in ham.” although it will also

have a longer cooking time. After the ham is cooked, the bone

can be used in cooking projects like soups and stews for extra

flavoring. Some butchers offer bone in ham, and the cut tends

to be especially popular during the holiday season, leading

grocery stores to carry it as well. Figure 4.6 Kurobuta Pork

leg ham

Option

From the very finest pork in the world, Kurobuta makes the very best flavor

that is sweet pork as the full leg, and the most succulent ham you've ever tasted.

Kurobuta Pork is darker in color and very flavorful, with intense moisture retention,

even after cooking. The combination of a sweet, rich flavor, its delicate texture and an

unbelievable level of juiciness, produces this exceptional product.

Most cooking in baked

Price of Kurobuta Berkshire Traditional Bone in Leg Ham 370 g. is 299 ฿ per

pieces.

Page 64: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Kurobuta Half Leg Figure 4.7 Kurobuta Pork half leg

The large ham, or back leg of the pig, is tops for

strong flavor and satisfying texture. A whole roasted fresh

ham is large and makes a perfect buffet dish for a big

gathering. You may buy the leg with part of the shank

removed, as a semi-boneless pork leg to make it easy to

carve, or completely boneless. A buffet-style fresh ham has been trimmed, leaving the

shank end bone clear for use as a handle when carving.

Option

A whole pork leg must be specially ordered though extremely large for a

family roast, it is also relatively inexpensive. Have the butcher remove the aitchbone

for ease of carving. A boned, rolled, and tied leg roast weighs 6 to 12 pounds.

Price of Kurobuta Half Leg 320 g. is 249฿ per pieces.

Middle Cut

Middle is prepared from a side by the removal of the Leg between the 4th and

5th lumbar vertebrae and the Shoulder Square Cut between the 2nd and 3rd ribs at

right angles to the spinal column by a straight cut to the ventral edge. The diaphragm

and tenderloin are removed. There are three main parts of the loin: the blade end,

which is closest to the shoulder and tends to be fatty; the sirloin end, which is closest

to the rump and tends to be bony; and the center portion in the middle, which is lean,

tender, and expensive.

Kurobuta Pork Rib Figure 4.8 Kurobuta Pork Rib

Pork rib is taken from the top of the rib cage between the

spine and the spare ribs, below the loin muscle. The designation

"baby" indicates the cuts are from market weight hogs, rather

than sows. They have meat between the bones and on top of the

bones, and are shorter, curved, and sometimes meatier than spare

ribs. The rack is shorter at one end, due to the natural tapering of

a pig's rib cage. The shortest bones are typically only about

3 inches (7.6 cm) and the longest is usually about 6 inches (15

cm), depending on the size of the hog. A pig side has 15 to 16 ribs (depending on the

Page 65: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

breed), but usually two or three are left on the shoulder when it is separated from the

loin. So, a rack of back ribs contains a minimum of 8 ribs (some may be trimmed if

damaged), but can include up to 13 ribs, depending on how it has been prepared by

the butcher.

Option

The meat sections of rib that is attach to the lower end of the spare ribs,

between the ribs and the sternum. Unlike back ribs or spare ribs, the structure of the

rib is provided by dense costal cartilage, not bone. Rib tips are cut away from the

spare ribs.

Price of Kurobuta pork Rib 100 g. is 89 ฿ per pieces.

Kurobuta Berkshire Pork Rack Figure 4.9 Kurobuta Pork Rack

This part is the meat closely with bone that it calls

rack, so it contains a bit more fat which makes it flavorful.

Rack of pork is also referred to as Pork rib roast (it also may

be labeled center-cut pork loin). The cut originates in the rib

area of the loin.

Option

Pork rib roast is not always available in the supermarket meat case, but you

can easily order it ahead of time. Before roasting or barbecuing the pork rib roast, it

should be “Frenched.” Simply cut the meat away from the end of each rib, so that part

of each bone is exposed. A butcher also can do this for you.

Price of Kurobuta pork Rack 112 g. is 102 ฿ per pieces.

Back/ Loin

The loin runs across most of the back of the pig. This is where many

bone-in chops come from as well as joints which can be bone in or boned

which is sometimes stuffed and rolled. It is also cured into bacon and bacon

rashers which ranges from lean to streaky. Most of the cuts are all mid-priced

although larger roasting joints from this area are more expensive.

Page 66: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Kurobuta Pork Tenderloin Figure 4.10 Kurobuta Pork Tenderloin

This cut is lean, tender, and boneless, so it

commands a high price. It's delicious roasted, grilled, or

broiled as long as you don't overcook it. Tenderloins are

usually sold in pairs, and sometimes cut up into

tenderloin pieces. If there's a silver membrane on the

tenderloin, remove it before cooking.

Option

Pork can be made more flavorful by marinating or seasoning before cooking.

The main thing to remember when cooking pork tenderloins is not to overcook when

roasting, since overcooking will cause the meat to dry out. And one cuts, lying under

the loin. It is lean and has little waste. Each of the fillets averages about 8-12 oz in

weight. They may be split, stuffed and roasted or sauté.

Price of Kurobuta pork Tenderloin 115 g. is 159 ฿ per pieces.

Kurobuta Pork Fillet Figure 4.11 Kurobuta Pork fillet

This part feature pork it is a long thin cylindrical cut

often around 6-8cm in diameter. It doesn‟t have lipid in meat

and this part is very soft more than other part and expensive

than other part too. Sale all of line not cut. For the food is

specific soft meat such as fry, bake, grill and roasted red pork.

Option

Pot-roasting is an ideal cooking technique for pork fillet. One of the best

examples is the traditional Normandy-style, where the pork is cooked with onions,

apples and cider, and then a cream sauce made with the juices. And one cuts, lying

under the loin. It is lean and has little waste. Each of the fillets averages about 8-12 oz

in weight. They may be split, stuffed and roasted or sauté.

Price of Kurobuta pork Fillet 120 g. is 135 ฿ per pieces.

Kurobuta Berkshire Pork Eye of Loin

A brilliant small roast, the eye of the loin is the premium sweet cut. You can

choose to roast this whole piece for a family meal, or alternatively slice into beautiful

Page 67: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

boneless steaks. It is prepared from the loin and consists of the eye muscle portion

carefully remove along the natural seam.

Option Figure 4.12 Kurobuta Pork eye of loin

Brighter reddish-pink color of lean in the loin eye more

uniform color of lean firmer lean greater amount of marbling

more uniform distribution of marbling

Price of Kurobuta pork Eye of Loin 120 g. is 120 ฿ per pieces.

Belly

Belly of pork contains a relatively high proportion of to buy. This is the area

from where bacon rashers are obtained from. As a joint it is ideal for longer cooking

such as casseroles although smaller cuts are ideal for barbecuing and the larger joints

for slow roasting. Often sold boned it can also be stuffed and rolled.

Kurobuta Pork Belly Figure 4.13 Kurobuta Pork belly

Pork belly is the meat derived from the belly of a

pig. In the United States, bacon is made most often from

pork bellies, side of fresh pork.

Pork belly slices weight 100 gram pieces

The Pork belly is both economical and delicious, designed to help you lose weight

and eat a healthy diet, Pork Belly include vitamins, minerals, folate and dietary fiber,

as well as protein and carb.

Option

There are a couple of important things about cooking pork belly. Start it off at

a very high temperature, to wake up that crackling and get it moving. Then turn down

the heat and roast it long enough to render out the fat. Then blast that sleepy crackling

under the grill so it blisters and crisps, almost aching and arching with the effort. This

crispy and succulent meat dish can be served with rice, potatoes and leftovers make

for wonderful sandwiches. Before roasting, pour some boiling water over the pork

belly skin, so that the lines that butcher has cut through the skin pull apart,

encouraging fantastic crackling.

Price of Kurobuta pork belly 115 g. is 120 ฿ per pieces.

Page 68: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

4.1.2 Location

Figure 4.14 location

Located between Pongpa sub district and Weang Pang Kum sub district, Mae Sai

district in Chiang Rai province, (postcode 57130) ,Now this area is agriculture area of the

local people, most of them are provided the product of tobacco, pineapple and strawberry.

The reason that Food Empire Company will choose this area, because if we look at the three

main reasons for settle down the business we can be found many of opportunities that made

the business growth and this is three main reasons that make us take a decision in term of

land used on business

Geographic Factors

This area is located between Pongpa and Weang Pang Kum sub district so, in term of

opportunities to distribute our product into China or GMS countries can be possible to much,

we can gain a lot of profit from the lower logistic cost road by R3A, R3B road leading to

China by R3 main hub or Mae Khong regional river.

Page 69: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

In term of internal, the location between Pongpa and Weang Pang Kum sub-district are along

with the main road (Phahonyothin Highway No1.) it is easy to entrance to the company, easy

to transport goods, and easy to expanded the business in the future.

About the impact of weather, because of Pongpa and Weang Pang Kum sub district are

located in Chaing Rai, so the weather on estimated is about 25.0-30.0 C (Estimate from year

round statistic) it is very suitable for run the business as farming and the business that related

with food.

Figure 4.15 the overview of Company‟s land use between Pongpa and Weang Pang Kum

sub district.

Demographic factors

Because of Chiang Rai have a lot of labor resources that meet the need of our company; we

can gain a lot of several labors from national and international like Myanmar, Lao or China.

And beside of that, the standard on salary payment of Chiang Rai (157bath/1day) are cheaper

more than other provinces, if the choice of labors can be estimated by our company, and the

standard of salary is cheaper, So it may cause the positive effect to our business.

Page 70: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Psychographic factors:

In term of psychographic, the product that provided at the rural regions or highland can be

affect with the customer mind in feel of fresh and non-toxic contaminants, and by the way of

our company that settle down the farming and industry in Chaing Rai province (Nearby the

rural area of Chiang Rai) it may cause of the positive attitude in customer‟s mind toward our

product and also our company.

In the other hand when we are looking for the host or local people, Chiang Rai people are still

remain preserved their own culture, the way of life and etc, but in the factors of economy that

affect to Chiang Rai people such as unemployment are still being risk for Chiang Rai every

day, so if we can run the business in this area, we can decrease rate of Chiang Rai‟s

unemployment. And surly, we can improved their qualities of life and their standard of living,

it may cause to the host or local people are happily and fulfillment.

Reference:

4.1.3 Facility layout

Cost of car parking

We set the site of parking center following by the capacity and carrying used and we set

the site of four parking lot use with different purpose and so on and the main material mostly

use are metal sheet, roof, and normal steel towers. About standard size depended with the

carrying capacity of each parking lot.

Operation zone’s parking lot (W) 12 M (H) 60M

10 Cars parking, 2 Transport goods and 3 Truck

Cost of Concrete (CPAC) 2350 B/ square meter (720) 1,692,000 Bath

Cost of Steel and Towers 257,000 Bath

Cost of Metal roof (Provided for10 cars only) 48,500 Bath

Cost of labors (20 labors + 1Head labor * 20 day operation)

20 labors * 250/ day *20 days operation 100,000 bath

1 Head labor * 700/day* 20 day operation 14,000 bath

Total cost of operation zone‟s parking lot is 2,111,500 Bath

Page 71: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Breeding zone’s parking lot (W) 6 (H) 12 M

4-10 Cars parking only

Cost of Concrete (CPAC) 2350 B/ square meter (72) 169200 Bath

Cost of Steel and Towers 32,500 Bath

None Cost of Metal roof 0 Bath

Cost of labors (6 labors + * 6 day operation)

6 Labors * 250/ day *6 days operation 9000 Bath

Total cost of breeding zone‟s parking lot is 210700 Bath

Abattoir zone’s parking lot (w) 6 (H) 8M

1-2 Truck‟s parking only

Cost of Concrete (CPAC) 2350 B/ square meter (48) 112,800 Bath

Cost of Steel (Excluded towers) 8,750 Bath

None Cost of Metal roof 0 Bath

4 Labors * 250/ day *5 days operation 5000 bath

Total cost of abattoir zone‟s parking lot is 126550 Bath

Waste water treatment zone’s parking lot (W) 6 (H) 8M

1-2 Truck‟s parking only

Cost of Concrete (CPAC) 2350 B/ square meter (48) 112,800 Bath

Cost of Steel (Excluded towers) 8,750 Bath

None Cost of Metal roof 0 Bath

4 Labors * 250/ day *5 days operation 5000 bath

Total cost of abattoir zone‟s parking lot is 126550 Bath

TOTAL COST OF PARKING LOT IS: 2575300 BATH

Page 72: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

FARMING’S CONTROL DIVISION

Operation zone building

Office area

Reception counter

Head office

Page 73: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Office

Office supply

Resource Library

Page 74: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Conference Room

Toilets

Cafeteria area

Page 75: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Manufacturing area

Warehouse

Tools storage

Product research

Page 76: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Distribution area

Toilets

Quality control

Clean manufacturing

Manufacturing

4.1.4 Machine / Tools / Equipment

Office equipment

- Stationery

STAEDTLER pencil

Staedtler 0.5mm. POLO #776

Price 39 bath per each

Page 77: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Stedtler eraser

STAEDTLER B30 (1X30)

Price 175 bath per pack

A4 paper Double a

- The paper are not jam with the machine -

Shaping as the original -

Can use both page -

Compound less of dust so, help to preserve the machine

- Smoothly

Price 90 bath per pack

Join paper machine HPB-240 -

Drilling the paper and jointing -

Can joint for 14 cm.

- Can be thick for 5 cm. -

Set the range between the edge and drill for 4 point

Price 12000 per each

UHU glue

- Lit is closely

- Less of poisonous and smell

- Sticking with paper or cotton

- Friendly user

Price 63 bath per each

Glue foam tape Scotte 110

- High quality of foam, flexibility, and durability

- Thick 0.16 cm.

- Save the wall from the nail or screw which replaced by

Glue foam tape

Price 45 bath per each

Page 78: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Basket document

- Keep the document

Price 210 bath per each

Stapler small size

Price 70 bath per each

Stapler large size

Price 320 per each

Handle the paper

- Prick the paper or document

- Safety by the lit

- The dimension 7.5cm x 13.6 cm

Price 55 bath per each

Accounting record book

- Record the accounting asset and liability

Price 130 per each

Scotte tape

- High flexibility

- Suitable for packing the product

- Stick and durable

Price 22 bath per each

- Electronic office supplier

CANON Analog system

- Type Desktop

- Copying & Developing Method • Dry Electrostatic

Transfer Method

- Toner Projection Development System

- Maximum Original Size • A3

Page 79: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

- Copy Size • A3 to B5

- Reproduction Ratio

Price 85000 bath per each

TOSHIBA E-STUDIO 120 digital system

- Copy speed 12 page per a minute

- The first page speed 9.6 second

- Stand by 16 second

- Print speed 8 page per a minute

- Paper tray can contain 250 papers

Price 32700 bath per each

Toshiba e-Studio 230

- Built with your needs in mind, here's how this product's features

will benefit you

- Cost Saving 100% Toner Recycling

- Document Management

Price 90000 bath

CASIO DR-240HT

- Typing for 2 colors (red; negative value and black; positive value)

- Typing speed 3.5 lines/second

- The large number

- Calculate the taxation by automatically and print out include and

exclude tax

Price 5900 bath per each

Brother FAX-335MCS

- Modem speed 14400 bps.

- Send the document 10 papers in a time

- Memory 512 MB

- Dial call automatically 104 numbers

Price 5500

Page 80: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Cisco SPA525G 5-line IP Phone

- Power over Ethernet (PoE)

- Bluetooth headsets

- 3.2-inch QVGA 320 x 240

Price 6900

- Furniture

Coffee table Baso 126

- Dimension 62 x 126 x 40cm.

- Hold the weigh not over 30 kg.

Price 9500 bath

LUMINOUS PLUS 3+1

- Made of leather which import from Italy

- Decorate Crystallized - Swarovski Elements

Price 95000 bath

LUMINOUS middle table/120 PVC mirror

- Dimension W120 x D80 x H31.8 cm.

- Made of leather which import from Italy

- Decorate Crystallized - Swarovski Elements

Price 12900 bath

Dining Table + Chair

GIORGIO PLUS/120 + ADDA

- Made of wood

Price 15900 bath

Computer table LUCENT/144

- Lock system

- Made mirror, hold weigh not over 70 Kg.

- Dimension W70 x D140 x H76 cm

Price 11900

Working chair SL-602-01

- Revise the high by chock

- Backrest can be lie down

- Made of leather 100%

Price 3200 bath

Page 81: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Home office VECTRA working table a1

- Dimension 3.6x2.8 M

Price 35380 bath

Home office set VECTRA a2

- Dimension 2.6x1.5

Price 13480 bath

Shelves & Bookcases VECTRA

- Dimension 80 x 40 x 159.4 cm

Price 3290 bath

American Standard TF-2009: IMAGINE

Price 10900 bath

American Standard WP-F422

Price 6900 bath

American Standard TF-6401: Mini Wash brook

Price 4900 bath

Reception counter

Price 32000 bath

Office Supplier

Wall Boards: Melamine Dry-Erase Board, 48" x 96", Aluminum Frame

Price: THB 4,558/Each

Monthly Calendar: Monthly Calender 24"H x 36"W keep of important

project deadlines; one page per month, undated for continued use, Dry-

erase surface is durable and easy to clean.

Price: THB 2,886/Each

Page 82: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Megaphone: Compact Hand Grip Type Megaphones TOA ER-520

Price: THB 1,399/Each

Power & Surge Protection: Outlet Surge Protector with 3' Cord And 6' Extension Cord, 167

Joules, White

Price: THB 150/Pack

Safes: Combination Safe, .8 Cubic Foot Capacity, Gunmetal Gray

Price: THB 4,102/Each

Drawer Vertical File Cabinet

Price: THB 9, 116/Each

Key Cabinets, Racks & Holders: MMF Industries High-Security Locking

80-Key Cabinet, 17 1/8"H x 14"W x 3 1/8"D, Sand

Price: THB 3,798/Each

Master Lock & Key Control: Solid Brass Padlock

Price: THB 170/Pack

Flashlight: Heavy-Duty Industrial Utility Lantern.

Price: THB 270/Each

Technology

Computer (Record Data): HP Touch Smart 600-1100 600-1155 AY579AA

Desktop Computer - 1 x Core i7 i7-720QM 1.6GHz - All-in-One Package

Contents: Touch Smart 600 – 1155 AY579AA Desktop Computer, Mouse,

Keyboard, Infrared Remote Control. Receiver

Price: THB 35,000/Each

Computer (Office): HP Touch Smart 9100 VS663UT Desktop Computer - 1

x Core 2 Duo Mobile T6570 2.1GHz - All-in-One

Package Contents: Touch Smart 9100 Desktop, Mouse, Keyboard

Price: THB 22,000/Each

Inkjet All-In-Ones: Epson® Stylus® NX305 Color All-In-One Printer,

Copier, Scanner, Fax

Price: THB 2,127/Each

Data Storage & Media: TDK CD-RW Rewritable Media with Slim Jewel

Cases, 700MB/80 Minutes, 12 xs, Pack Of 10

Price: THB 151/Pack

Page 83: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Data Storage: DVD-RW Rewritable Media with Slim Jewel Cases,

4.7GB/120 Minutes, Pack Of 10

Price: THB 501/Pack

Projectors: Epson® EX3200 Multimedia Projector

Price: THB 16,714/Each

Projection Screen: InFocus Manual Pull down Projection Screen

Price: THB 5,438/Each

Digital SLR Cameras: Canon EOS 7D Digital SLR Camera

Price: THB 59,714/Each

Video Camera SONY

Price: THB 19,990/Each

Wireless Networking: En Genius ERB-9250 Wireless Range Extender

Price: THB 1,457/Each

Telephone: Panasonic KX-TSC11B Corded Telephone

Price: THB 667/Each

Microphone: USB Desktop Microphone, Silver

Price: THB 636/Each

Multimedia Speaker System

Price: THB1, 153/Set

Office Machines

Graphing Calculator: TI-84 Plus Silver Edition Graphing Calculator;

Enhanced speed and memory to give students an academic edge;

Designed for pre-algebra through calculus, as well as biology, chemistry

and physics; 24KB of available memory for incredible versatility.

Price: THB 3,950/Each

Page 84: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Scientific Calculators: TI-30X IIS Solar Scientific

Price: THB 516/Each

Safe Scan: Time Attendance System with fingerprint reader

Price: THB 12, 125/Each

Network IP Cameras: Toshiba IK-WD01A Mini Dome IP Network

Camera White

Price: THB 6,653/Each

Kidde Fire Smoke Alarm, White

Price: THB 367/Each

Digital Economy Stopwatch: Displays minutes, seconds and 1/100th seconds

Times single and split events, water-, dust- and shock-resistant, displays

hour, minute, seconds, month, date and day.

Price: THB 365/Each

Furniture

Bookcases Suite

Price: THB 20,900/Suite

Drawer: Four-Drawer Letter Size

Price: THB 4,225/Each

Drawer: Five-Drawer metal lateral file Light Grey

Price: THB 10,635/Each

Storage Cabinets & Lockers: Steel Storage Cabinet with 3 Fixed

Shelves, Putty

Price: THB 5,469/Each

Stacking chair

Price: THB 295/Each

Folding Table

Price: THB 1,215/Each

Series Collection Furniture: 6-Seats with Center Arms,

Price: THB 36,315/Suite

Page 85: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Furniture Bundles/Complete Solutions: Office in an

Hour Administrative Disking Solution, Hansen Cherry,

Premium Installation Service

Price: THB 39, 475/Suite

Furniture Bundles/Complete Solutions: Office Tioga Office Suite

Price: THB 44,335/Suite

Wall Clock

Price: THB 212/Each

Appliances

Ceiling Cassette Air conditioners

Price: THB 85, 669/Each

Hotter & Cooler MAXCOOL Model STANDARD

Price: THB 5,500/Each

Programmable Coffeemaker

Price: THB 1, 242/Each

Refrigerator MISUBISHI MR-14B 4.9Q

Price: THB 5,250/Each

Vacuums: HOUSE WORTH HW-3229 1200 Watts

Price: THB 1,590/Each

Facility Supplies

First Aid & Safety: Occupational First Aid Kit

Price: THB 2, 659/Each

Wastebaskets

Price: THB 99 /Each

Cleaning Tools & Equipment

Bathroom Tissue: Jumbo Bathroom Tissue Refill, 2-Ply, Pack of 4

Rolls

Price: THB 790/Case

Napkins: Recycled Minifold Dispenser Napkins, 1–Ply, 500

Napkins/Sleeve, Case of 12 Sleeves

Price: THB 1,915/Case

Page 86: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Brooms & Dustpans & Brushes Price: THB 119/Pack

Cleaning Supplier

Price: THB 800/Pack

Cleaning Tool

Price: THB 200/Pack

Warehouse

Steel shelf D03A005: MR

can adapt level of shelf into 6

contain 100 kg in each shelf

hard of structure

120x100 cm.

Price 7200

Working steel table E06A008

drawer

covered by mirror

3x4.5x6 foot

Price 6000

Visitor chair B04A082

covered by leather

the leg made of steel with chromium

Price 2500

Working chair BAS-01

adapt the level by hydraulic

covered by leather

durable

Price 990

Distribution

Visitor chair B04A082

covered by leather

the leg made of steel with chromium

Price 2500

Working chair BAS-01

adapt the level by hydraulic

covered by leather

durable

Price 990

Page 87: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Working steel table E06A008

drawer

covered by mirror

3x4.5x6 foot

Price 6000

Table

Thick 5 cm.

The leg made of steel with chromium

Dimension 1x3x1.25 m

Price 1300

Product Research

Microscope B-192

Wide field WF10x/18mm

Achromatic DIN 4, Iris diaphragm N.A.1.25, X-LED2

Price 27500

Computer table LUCENT/144

- Lock system

- Made mirror, hold weigh not over 70 Kg.

- Dimension W70 x D140 x H76 cm

Price 11900

Working chair SL-602-01

- Revise the high by chock

- Backrest can be lie down

- Made of leather 100%

Price 3200

Home office set VECTRA a2

- Dimension 2.6x1.5

Price 13480

Shelves & Bookcases VECTRA

- Dimension 80 x 40 x 159.4 cm

Price 3290

Computer Pavilion a1589L

HP Pavilion a1589L Intel Pentium D processor 820(2.8 GHz) 1GB,

200GB, DVDRW/-R Super multi Drive, nVidia GeForce 7300LE 3D

PCI-Express Graphics up to +HP Pavilion vs19e Flat Panel Monitor

Price 39,600

Page 88: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Tool storage

Wardrobe sliding

dimension 2x4x3 m

made of wood

Price 3200

Shoes cabinet

dimension 0.50x2x1.5 m

made of wood

Price 1900

Seco Hand Lift; TL Series Pallet Truck

Turn angle 210°

Can hold the weight 2.5 ton

Polyurethane Wheel

Price 85000

Cart

made of steel

Hold the weight 100 kgs.

Price 1100

Knife keeper

made of stand less

Price 990

Scale

- Digital system

Price 4500

Table

Thick 5 cm.

The leg made of steel with chromium

Dimension 1x3x1.25 m

Price 1300

Price of housing system

Mix Feeding

Mix feeding machine

For 700 kg.

Price 15,000 ฿ x 3 pieces

Total 45,000฿

Page 89: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Mix feeding machine

For 2,000 kg.

Price 40,000฿ x 3 pieces

Total 120,000

Motor for mix feeding

HITACHI 2HP 220V รน 2 EFOUP-KQ

Price 5,680฿ x 6 pieces

Total 34,080 ฿ Stainless nursery feeder

Used to feed piglet automatically

Size 24" w x 8" w x 24" h 72 lb. Capacity

Price 2,069฿ x 500 set

Total 1,034,500 ฿ PENs

Pen for breeding

Size 220 * 60 cm.

Include (pen + salt plastic + nipper drinker + automatic feeding

box+ area for piglet run + back door)

Price 3,000 ฿ / set x 1,964 set

Total 5,892,000 ฿

Nursery Pens

2*2 m. (Pen + salt plastic + nursery drinker + automatic nursery

feeding box)

Price 2,500฿ /set x 500 set

Total 1,250,000 ฿ Pen pig

Size 200 cm x 250 cm x 130 cm.

The product made from stainless steel.

Price 700 ฿ x 1,000 pieces

Total 700,000 ฿

Consumer Unit

S&5A-12 Consumer box 10chanel

Price 1,850฿ x 12

Total 22,200 ฿

Dump car

Dump stainless for put the feeding or defecate of pig

Price 2,800฿ x 5 pieces

Total 14,000 ฿

Page 90: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Nipper Drinker

Moistening nipple

Package Weight: 1.0kg (2.20lb.)

Package Size: 55cm x 36cm x 25cm (21.65in x 14.17in x 9.84in)

Price 80 ฿ x 500 pieces

Total 40,000฿

Monoflo SSt Nursery Cup

Monoflo w/6" pipe

No springs, Rubber Diaphragm, 5 year warranty, Works on Gravity or up to

50 PSI

Price 280 ฿ x 500 pieces

Total 140,000 ฿

Trojan 75 Sow Nipple

Price 145 ฿ x 500 pieces

Total 72,500 ฿

Fan

Standard fan into wall

High 950 cm, weigh 950cm หนา 370 หนก 25Kg. Diameter 36 inch , single

phase motor, stainless steel impeller, 380V , 550W guarantee motor 1 year.

Price 6,450 ฿ x 72 pieces

Total 464,400 ฿

Diff-Air ceiling 100 mm in-line centrifugal fan kit with timer, 5 meters PVC

ducting, bracket, and wall grilles. Extract rate 110 m3/ hour, 31

liters per sec. Manufactured using high impact ABS

thermoplastics.

Price 1,040฿ x 72 pieces

Total 74,880 ฿

Cooling system

Cool Box

The quantity of wind 18,000CMH ~ 10,500CFM Air Flow Rate

on Duct Quantity if wind of pipe @Design 0.5 Inch WG ESP 12

100CMH ~ 7 100CFM Design External

Size 1700 (H) x 1650 (W) x 400 (D)

Made from stainless steel

Price 35,000฿ x 22 pieces

Total 770,000 ฿

Page 91: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Cooling pad EVG

Size150x300x1800mm

Price 200฿ x 30,000 pieces

Total 6,000,000 ฿

Submerged pump

Model Number: JP5P

Dimensions: 17"L x 9"W x 8"H

Inlet: 1 1/4" or 1 1/2" pipe

Discharge: 1" or 2" pipe

Maximum Flow: 12 gpm

Water Depth: up to 20'

Power: 1/2 hp, 9.6 or 4.8 amps

Voltage: single phase, 115 or 230 volts

Mfg. Warranty: 1 year limited warranty

Price 4570฿ x 11 pieces

Total 50,270 ฿

Rain maker

537-1551 1

24 V

Price 945฿ x 22 Pieces

Total 20,790 ฿

Fogger

Meterial: Stainless steel

Flow: adjustable 1/2~4L/Minute

Thread: 1/2 EXT

(OD)Max: 22mm

Lenth: 64mm

Pin: 8mm

Weight: 87g

Life span: 5 years at least

Price 125 ฿ x 110 pieces

Total 13,750 ฿

Heating system

COIL FINNED HEATER

It have a hot temperature and it can ventilate air are good, 5

v

Price 179 ฿ x 2,000 pieces

Total 351,556 ฿

Page 92: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

RGA heating

220 V, 1 motor

Price 5,500฿ x 11 pieces

Total 60,500 ฿

Floor

Slat plastic

Size: 600*600mm, the whole width 10mm,

Weight: 3.2kg

Price 80฿ x 20,000 pieces

Total 1,600,000 ฿

Temperature control

Can use the system PID CONTROL or ON-OFF built with

SMT technology

* Soft buttons, easily operate

* Auto tune function, fuzzy PID

* Dual line 3 LED digit display: upper LED : red; lower LED:

green

* Optional input signals: thermocouple: K, J,หรอ PT100

* Output Relay or SSR

* Standard size: 48x48 mm

*easy to use

Price 1990 ฿ x 11 pieces

Total 21,890 ฿

Liquid-solid separation of slurry and biogas digestate

Model : ICM-R6

Size 1.50 m x 2.50 x 1.50

Weight 1600 kg.

Motor 220V.

Price 2,000,000 ฿ x 2 pieces

Total 4,000,000 ฿

Total all equipments 22,792,316 baht.

Truck

HINO series 3 XZU413R (HI-Torque)

Medium truck 6 wheel 4 engine

Price 1,020,000 ฿ x 2

Total 2,040,000

Page 93: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Tractor

KUBOTA

Price 600,000 x 2

Total 1,200,000 ฿ Car

ISUZU D-MAX SPARK TITANIUM

Price 461,500 x 2

Total 923,000 ฿

Cost of Decoration

Paints for building

Blue White Light Green

Inside the building, we will use light color such as white and blue to paint the wall

because these color will make the building bright and clean. For the outside, we will use

white color as a base color and use light green paint on the rim. We use the color from Beger

brand and order from Homemart Chiand Rai, locate at 141 Moo. 25, Robwieng District,

Muang, Chiang Rai. Telephone No. is 665-371-1523, 665-371-2027 or 665-371-3187. The

price of color included the paint service is 169,500 baht for 1,532 square meter.

Tile

Tile for our building is made from ceramic, size 12”x12”, 149 baht per box (16 plates

/ box). One box can lay on floor size 1.5 square meters. Order for 1,022 boxes is 152,278

baht (free service). Order from Home Pro Chiang Mai is located at 94 Moo. 4 Chiang Mai-

Lampang Road, Nongpakhrang District, Muang Chiang Mai 50000. Telephone No. 665-385-

1229.

Page 94: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Sun blind

Our sun blind is made from Bass wood. It size is 50mm. It has light weight and

because it made from natural material so it can protect the heating from sun greater than

synthetic material. For the price are 4,500 per each. We will order 15 set for all of building.

Then total cost for sun blind is 67,500 baht order from Mangraicurtain shop, located at 144/5

Moo. 1 Phahonyothin Road, Ban Du District, Chiang Rai. Telephone No. 665-370-2689.

Cost of Decoration

No Descript Amount Price/Unit Total

1 Paint + Service 113 1,500 169,500

2 Tile + Service 1,022 149 152,278

3 Sun blind 15 4500 67,500

Total 389,278

3.1.5 Logistics Management

The Immediate Supply Chain for an Individual Firm

Page 95: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Figure 4.16 Logistic management

Logistic management of flow of goods, information and other resources, including

energy and people, between the point the point of origin and the point of consumption in

order to meet the requirements of consumers. Logistics involves the integration of

information, transportation, inventory, warehousing, material-handling and packaging, and

occasionally security. Logistics is a channel of the supply chain which adds the value of time

and place utility. Today the complexity of production logistic modeled, analyzed, visualized

and optimized by plant simulation software (Wikipedia, 2009)

Logistics management is that part of the supply chain which plans, implements and

controls the efficient, effective forward and reverse flow and storage of goods, services and

relate information between the point of origin and the point of consumption in order to meet

customer & legal requirements. A professional working in the field of logistics management

is called a logistician.

Our products transportation

It is beginning at our farm in the division of nursery farm because, this is the first step

that our goods were born and prepared to growth in the next steps after that, when the piggy

is growing up into our level of changing the zone. We will bring the piggy to breeding zone

for making them living and eating with the suitable food and larger area than nursery farm

then, when there are ready to the process of feeding, we will change their living into the

feeding farm, in this place is the step of increase the quality of product and prepare to the step

of abattoir later.

Page 96: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

The step of processes goods is beginning when the pig pass the step of abattoir and

bring their pork in to the operation building zone in the part of industry to making transform

into many products.

After that the step of transportation goods will happen and according to the step as

below.

Figure 4.17 logistic management

According in to the process of transformation after that, we will bring the finished

goods in to the part of warehousing and then, we will take the number of transport goods

following by the customer that including with wholesalers (Restaurant, Department store) and

retailer (Seven Eleven, Tesco Lotus) something like that and in the cases of transportation

goods which is depending by the amount of goods also for example

- If the order is taking within the area of operation (e.g. Chiang Rai province) we will

take the order and evaluating the suitable of transportation system that we use, such as

if the order are lower or a little bid exceed 200 Kg. we will use truck to carrying and

deliver.

- If the order is taking outside the area of operation (e.g. Bangkok, Phuket and etc.) we

will take the order and evaluating the suitable of transportation system that we use,

such as in the case of Bangkok , if the customer ordering a lot of goods, we will set

the six wheel truck to them but, sometime we will use another public transportation

likes cargo (Aircraft)

Page 97: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Cost of investment

3.2.1 Pre – operating cost

Billboard of Company

Figure 4.18 Billboard of company

Billboard of company order from the professional entrepreneur that provided the best

billboard in Thailand, his company names TOMAXPLUS , 589 Bhattra Pharmacy Building

2nd

floor, Rangsit-Nakornnayok (Klong 2), Prathumthanee Tel 0-2996-0403, 0-2996-0881

Fax 0-2996-0881. Type of billboard is stainless steel with the picture of our product. The size

of background set the font wide is about 20 meters and height 5 meters, and background and

back ground have two main colors such as red and yellow. The Stainless steel billboard is

suitable for the big size billboard. The billboard plant by the red one yellow one with price

65,000 bath. The font size use 20 inches, there are 2 sizes include big font size use 2 words

and small font size 8 words. Beside of that it has a little capita ward that present about our

web site which is including 2 big words and 18 small words. The price of font size is 18,500

baths. And small font size is 42,250 baht (Including a little ward). The logo wide 1.5 Meters

and high 1.5Meter and the price is 31,250 baht. Total are equal 157,000 Baht * 2 Billboard =

314,000 baht. This price are including with services.

For the fabric billboard has three size, first is 8x8 meter, the detail of billboard just

only use the letter and white back ground. Its price is 80,000 baht. The second size is 6x6

meter, use the detail as same as the first one and its price is 60,000 baht. And the last fabric

billboard size 5x5. Its price is 50,000 baht. All prices are included with services.

Page 98: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Billboard Tax

Billboard of Food Empire 888.co.Ltd makes by English font and pays the fee for set

company billboard. Because, the billboard use in the commercial for earn the revenue. The

size of billboard equal wide about 15 meters, height 6 meters, wide multiple height equal to 6

square meters. Then calculate be square centimeter equal 900,000 square centimeters.

Calculate the billboard tax. The billboard has all English font rates 40 Baht/500 square

centimeters (900,000 / 500 * 40) equal 72,000 bath*2Board = 144,000 baht For the first

fabric billboard size is 8x8 meter, calculated to be square centimeter is equal to 640,000

square centimeters. Calculate the billboard tax, rate 40 baht / 500 square centimeters (640,000

/ 500 x 40) equal to 51,200 Baht. The second size is 6x6 meters, calculated to be square

centimeter is equal to 320,000 square centimeters. Calculate the billboard tax (320,000 / 500

x 40) equal to 25,600 baht. The last one size is 5x5 meters, calculated to be square centimeter

is equal to 250,000 square centimeters. Calculate the billboard tax (250,000 / 500 * 40) is

equal to 20,000 baht. Paying at Robwieng Sub-district Administration Organization and

located at 336 Moo.5, Robwieng District, Muang, Chiang Rai 57100. Telephone no. 665-374-

2663

No. Discription Amount Price / Unit Total

1 Cutout Tax 2 72000 144000

2 Billboard 8x8 Tax 1 51200 51200

3 Billboard 6x6 Tax 1 25600 25600

4 Billborad 5x5 Tax 1 20000 20000

Total 240800

No. Description Amount Price / unit Total

1 Cutout 2 157000 314000

2 Billboard 8x8 1 80000 80000

3 Billboard 6x6 1 60000 60000

4 Billboard 5x5 1 50000 50000

Total 504000

Page 99: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Document for registration paying tax

- Copy of Household Registration and personal Identification Card

- VAT Registration

- Certificate

- License to set billboard

Cost of car parking

We set the site of parking center following by the capacity and carrying used and we

set the site of four parking lot use with different purpose and so on and the main

material mostly use are metal sheet, roof, and normal steel towers. About standard

size depended with the carrying capacity of each parking lot.

Operation zone’s parking lot (W) 12 M (H) 60M

10 Cars parking, 2 Transport goods and 3 Truck

Cost of Concrete (CPAC) 2350 B/ square meter (720) 1,692,000 Bath

Cost of Steel and Towers 257,000 Bath

Cost of Metal roof (Provided for10 cars only) 48,500 Bath

Cost of labors (20 labors + 1Head labor * 20 day operation)

20 labors * 250/ day *20 days operation 100,000 bath

1 Head labor * 700/day* 20 day operation 14,000 bath

Total cost of operation zone‟s parking lot is 2,111,500 Bath

Breeding zone’s parking lot (W) 6 (H) 12 M

4-10 Cars parking only

Cost of Concrete (CPAC) 2350 B/ square meter (72) 169200 Bath

Cost of Steel and Towers 32,500 Bath

None Cost of Metal roof 0 Bath

Cost of labors (6 labors + * 6 day operation)

6 Labors * 250/ day *6 days operation 9000 Bath

Total cost of breeding zone‟s parking lot is 210700 Bath

Page 100: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Abattoir zone’s parking lot (w) 6 (H) 8M

1-2 Truck‟s parking only

Cost of Concrete (CPAC) 2350 B/ square meter (48) 112,800 Bath

Cost of Steel (Excluded towers) 8,750 Bath

None Cost of Metal roof 0 Bath

4 Labors * 250/ day *5 days operation 5000 bath

Total cost of abattoir zone‟s parking lot is 126550 Bath

Waste water treatment zone’s parking lot (W) 6 (H) 8M

1-2 Truck‟s parking only

Cost of Concrete (CPAC) 2350 B/ square meter (48) 112,800 Bath

Cost of Steel (Excluded towers) 8,750 Bath

None Cost of Metal roof 0 Bath

4 Labors * 250/ day *5 days operation 5000 bath

Total cost of abattoir zone‟s parking lot is 126550 Bath

TOTAL COST OF PARKING LOT IS: 2575300 BATH

Investment cost

3.3.2Equipments & Tools

Table 4.2 Total of element

No. Description Amount Price/unit Total

1 wall board 1 4,558 4558

2 Monthly calendar 1 250 250

3 Megaphone 2 1,399 2798

4 Power &surge protection 3 150 450

5 safes 1 4,102 4102

6 file cabinet 1 1,200 1200

7 key cabinet, rack and holders 1 2,200 2200

8 master lock &key control 20 170 3400

9 flashlight 2 270 540

10 computer (record) 1 37,500 37500

11 computer (office) 2 22,000 44000

12 Printer 1 2,127 2127

13 CD-RW 2 151 302

14 DVD-RW 1 501 501

15 Projector 1 16,714 16714

Page 101: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

16 Projector screen 1 5,438 5,438

17 digital camera 1 23,000 23,000

18 video camera 1 15,990 15,990

19 wireless networking 1 1,457 1,457

20 telephone 2 667 1334

21 microphone 2 636 1272

22 multimedia speaker system 1 1,153 1,153

23 graphing calculator 1 3,950 3,950

24 scientific calculator 1 516 516

25 safe scan 1 12,125 12,125

26 network IP cameras 2 6,653 13306

27 kidder fire smoke alarm 2 367 734

28 digital economy stopwatch 1 365 365

29 bookcase suite 1 20,900 20,900

30 drawer 4 drawer letter size 2 4,225 8450

31 drawer 5 drawer metal 1 10,635 10,635

32 storage cabinets & lockers 2 5,469 10938

33 stacking chair 30 295 8850

34 folding table 30 1,215 36450

35 furniture 1 36,315 36,315

36 furniture bundles (office) 2 39,475 78950

37 furniture bundles (Tioga) 1 44,335 44,335

38 wall clock 6 212 1272

39 Air conditioners 1 85,669 85,669

40 Hotter & cooler 1 5,500 5,500

41 coffeemaker 1 1,242 1,242

Total 136 550788

Table 4.3 product research

Product research

No Description Amount price/unit Total

1 Microscope 2 27500 55000

2 Computer table 2 11900 23800

3 Working chair 4 3200 12800

4 Home office set 1 13480 13480

5 Shelves & bookcase 3 3290 9870

6 Computer pavilion 2 39600 79200

Total 14 194150

Page 102: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Table 4.4 warehouse

Warehouse

Table 4.5 distribution

Distribution

Table 4.6 tool storage

Tool Storage

Table 4.7 housing system

Housing system

No. Description Amount Price/unit Total

1 Mix feeding machine (small) 3 15,000 45000

2 Mix feeding machine (big) 3 40,000 120000

3

Motor for mix feeding

machine 6 5,680 34080

4 stainless nursery feeder 500 2,069 1034500

5 pen pig 1000 700 700000

6 nursery pen 2500 500 1250000

7 pen breeding 1964 3,000 5892000

8 consumer box 10 channel 12 1,850 22200

9 dump car 5 2,800 14000

10 Moistening bowl 80 500 40000

11 nursery cup 500 280 140000

No Description Amount Price / Unit Total

1 Steel shelf 50 7200 360000

2 Working steel table 1 6000 6000

3 Visitor chair 3 2500 7500

4 Working chair 2 990 1980

Total 375480

No Description Amount Price / Unit Total

1 Visitor chair 3 2500 7500

2 Working chair 1 990 990

3 Working steel table 1 6000 6000

4 Table 2 1300 2600

Total 17090

No Description Amount Price / Unit Total

1 Wardrobe sliding 3 3200 9600

2 Shoes cabinet 3 1900 5700

3 Seco hand lift 1 85000 85000

4 Cart 20 1100 22000

5 Knife keeper 30 990 29700

6 Scale 10 4500 45000

7 Table 4 1300 5200

Total 202200

Page 103: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

12 Sow nipper 500 145 72500

13 standard fan (wall) 72 6,450 464400

14 dif-air ceiling 72 1,040 74880

15 cooling box 22 35,000 770000

16 cooling pad 30000 200 6000000

17 submerged pump 11 4,570 50270

18 rain maker 22 945 20,790

19 fogger 110 125 13,750

20 coil finned heater 1964 179 351,556

21 RGA heating 11 5,500 60,500

22 slat plastic 20000 80 1600000

23 temperature control 11 1,990 21890

24 liquid-solid separation 2 2,000,000 4,000,000

Total 22,792,316

Office equipment and supply

Table 4.8 office equipment and supply

List Unit Price Total

- Furniture

Reception counter 1 32000 32000

LUMINOUS PLUS 3+1 1 95000 95000

LUMINOUS middle table/120 PVC mirror 1 12900 12900

Home office set VECTRA group a2 6 13480 80880

Home office set VECTRA group a1 1 17360 17360

Home office VECTRA working table a2 6 21350 128100

Home office VECTRA working table a1 1 35380 35380

Dining Table + Chair 12 15900 190800

Water closet American Standard TF-2009: I MAGINE

5 10900 54500

Washbasin American Standard WP-F422 6 6900 41400

Working chair SL-602-01 24 3200 76800

Shelves & Bookcases VECTRA 12 3290 39480

LEGO Shelf/60 1 650 650

Coffee table Baso 126 2 9500 19000

- Electronic supplier

Cisco SPA525G 5-line IP Phone 10 6900 69000

CASIO DR-240HT 2 5900 11800

Brother FAX-335MCS 2 5500 11000

Comet SA-3000 1 20600 20600

CANON Analog system 1 85000 85000

Toshiba e-Studio 230 1 90000 90000

- Stationery

STAEDTLER pencil 20 39 780

Stedtler eraser 2 175 350

A4 paper Double a 10 90 900

Page 104: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

UHU glue 10 63 630

Glue foam tape Scotte 110 10 45 450

Basket document 20 210 4200

Handle the paper 10 55 550

Accounting record book 20 130 2600

Scotte tape 100 22 2200

Stapler large size 5 320 1600

Stapler small size 10 70 700

Staple 10 50 500

Total 1127110

Table 4.9 technology and office machine

· Technology Unit Price Total

Computer (Record Data): HP Touch Smart 1 35,000 35,000

Computer (Office): HP Touch Smart 9100 VS663UT 2 22,000 44,000

Inkjet All-In-Ones: Epson 1 2,127 2,127

Data Storage & Media 2 151 302

Data Storage: DVD-RW 1 501 501

Projectors 1 16,714 16,714

Projection Screen 1 5,438 5,438

Digital SLR Cameras 1 23,000 23,000

Video Camera SONY 1 19,990 19,990

Wireless Networking 1 1,457 1,457

Telephone 2 667 1,334

Microphone: USB Desktop Microphone, Silver 2 636 1,272

Multimedia Speaker System 1 1, 153 1, 153

Total 151,135

· Office Machines

Graphing Calculator: 1 3,950 3,950

Scientific Calculators: TI-30X IIS Solar Scientific 1 516 516

Safe Scan: Time Attendance System 1 12, 125 12, 125

Network IP Cameras: Toshiba 2 6,653 13,306

Kidde Fire Smoke Alarm, White 2 367 734

Digital Economy Stopwatch 1 365 365

Bookcases Suite 1 20,900 20,900

Drawer: Four-Drawer Letter Size 2 4,225 8,450

Drawer: Five-Drawer metal lateral file Light Grey 1 10,635 10,635

Storage Cabinets & Lockers 2 5,469 10,398

Stacking chair 30 295 8,850

Folding Table 30 1,215 36,450

Series Collection Furniture 1 36,315 36,315

Furniture Bundles/Complete Solutions 2 39, 475 78,950

Furniture Bundles/Complete Solutions: Office Tioga 1 44,335 44,335

Page 105: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Wall Clock 6 212 1,272

Total 275,426

Table 4.10 appliances

Appliances unit Price Total

Ceiling Cassette Air conditioners 1 85, 669 85, 669

Hotter & Cooler 1 5,500 5,500

Programmable Coffeemaker 1 1, 242 1, 242

Refrigerator MISUBISHI MR-14B 4.9Q 1 5,250 5,250

Vacuums 1 1,590 1,590

Total 12,340

Table 4.11 cleaning tools and equipment

Cleaning Tools & Equipment Unit Price Total

First Aid & Safety: 4 2, 659 10,636

Wastebaskets 8 99 792

Bathroom Tissue: 1 790 790

Napkins 1 1,915 1,915

Brooms & Dustpans & Brushes 1 119 119

Cleaning Supplier 1 800 800

Cleaning Tool 1 200 200

15,252

Tatal of technology &office machine 454,153

Page 106: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

4.3.2 Depreciation

Table 4.12 Total Depreciation year2011

Operating 2011

Product research Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Microscope 55000 916.6666 916.6666 916.6666 916.6666 916.6666 916.6666 916.6666 916.6666 916.6666 916.6666 916.6666 916.6666 10999.9992

Computer table 23800 396.666 396.666 396.666 396.666 396.666 396.666 396.666 396.666 396.666 396.666 396.666 396.666 4759.992

Working chair 12800 213.333 213.333 213.333 213.333 213.333 213.333 213.333 213.333 213.333 213.333 213.333 213.333 2559.996

Home office set 13480 224.666 224.666 224.666 224.666 224.666 224.666 224.666 224.666 224.666 224.666 224.666 224.666 2695.992

Shelves & bookcase 9870 164.5 164.5 164.5 164.5 164.5 164.5 164.5 164.5 164.5 164.5 164.5 164.5 1974

Computer pavilion 79200 1320 1320 1320 1320 1320 1320 1320 1320 1320 1320 1320 1320 15840

Total 194150 3235.8316 3235.8316 3235.8316 3235.8316 3235.8316 3235.8316 3235.8316 3235.8316 3235.8316 3235.8316 3235.8316 3235.8316 38829.9792

Warehouse Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Steel shelf 360000 6000 6000 6000 6000 6000 6000 6000 6000 6000 6000 6000 6000 432000

Working steel table 6000 100 100 100 100 100 100 100 100 100 100 100 100 7200

Visitor chair 7500 125 125 125 125 125 125 125 125 125 125 125 125 9000

Working chair 1980 33 33 33 33 33 33 33 33 33 33 33 33 2376

Total 375480 6258 6258 6258 6258 6258 6258 6258 6258 6258 6258 6258 6258 450576

Tool storage Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Wardrobe sliding 9600 160 160 160 160 160 160 160 160 160 160 160 160 1920

Shoes cabinet 5700 95 95 95 95 95 95 95 95 95 95 95 95 1140

Seco hand life 85000 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 16999.992

Cart 22000 366.666 366.666 366.666 366.666 366.666 366.666 366.666 366.666 366.666 366.666 366.666 366.666 4399.992

Knife keeper 29700 495 495 495 495 495 495 495 495 495 495 495 495 5940

Scale 45000 750 750 750 750 750 750 750 750 750 750 750 750 9000

Table 5200 86.666 86.666 86.666 86.666 86.666 86.666 86.666 86.666 86.666 86.666 86.666 86.666 1039.992

Total 202200 3369.998 3369.998 3369.998 3369.998 3369.998 3369.998 3369.998 3369.998 3369.998 3369.998 3369.998 3369.998 40439.976

Hosing system Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Mix feeding machine

(small) 45000 750 750 750 750 750 750 750 750 750 750 750 750 9000

Mix feeding machine

(big) 120000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 24000

Motor for mix feeding

machine 32080 534.666 534.666 534.666 534.666 534.666 534.666 534.666 534.666 534.666 534.666 534.666 534.666 6415.992

Stainless nursery feeder 1034500 17241.666 17241.666 17241.666 17241.666 17241.666 17241.666 17241.666 17241.666 17241.666 17241.666 17241.666 17241.666 206899.992

Pen pig 700000 11666.666 11666.666 11666.666 11666.666 11666.666 11666.666 11666.666 11666.666 11666.666 11666.666 11666.666 11666.666 139999.992

Nursery pen 1250000 20833.333 20833.333 20833.333 20833.333 20833.333 20833.333 20833.333 20833.333 20833.333 20833.333 20833.333 20833.333 249999.996

Pen breeding 5892000 98200 98200 98200 98200 98200 98200 98200 98200 98200 98200 98200 98200 1178400

Consumer box 10

channel 22200 370 370 370 370 370 370 370 370 370 370 370 370 4440

Dump car 14000 233.333 233.333 233.333 233.333 233.333 233.333 233.333 233.333 233.333 233.333 233.333 233.333 2799.996

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Moistening bowl 40000 666.666 666.666 666.666 666.666 666.666 666.666 666.666 666.666 666.666 666.666 666.666 666.666 7999.992

Nursery cup 140000 2333.333 2333.333 2333.333 2333.333 2333.333 2333.333 2333.333 2333.333 2333.333 2333.333 2333.333 2333.333 27999.996

Sow nipper 72500 1208.333 1208.333 1208.333 1208.333 1208.333 1208.333 1208.333 1208.333 1208.333 1208.333 1208.333 1208.333 14499.996

Standard fan (wall) 464400 7740 7740 7740 7740 7740 7740 7740 7740 7740 7740 7740 7740 92880

Dif-air-ceiling 74880 1248 1248 1248 1248 1248 1248 1248 1248 1248 1248 1248 1248 14976

Cooling box 770000 12833.333 12833.333 12833.333 12833.333 12833.333 12833.333 12833.333 12833.333 12833.333 12833.333 12833.333 12833.333 153999.996

Cooling pad 6000000 100000 100000 100000 100000 100000 100000 100000 100000 100000 100000 100000 100000 1200000

merged pump 59270 987.8333 987.8333 987.8333 987.8333 987.8333 987.8333 987.8333 987.8333 987.8333 987.8333 987.8333 987.8333 11853.9996

Rain maker 20790 346.5 346.5 346.5 346.5 346.5 346.5 346.5 346.5 346.5 346.5 346.5 346.5 4158

Fogger 13750 229.1666 229.1666 229.1666 229.1666 229.1666 229.1666 229.1666 229.1666 229.1666 229.1666 229.1666 229.1666 2749.9992

Coil finned heater 351556 5859.2666 5859.2666 5859.2666 5859.2666 5859.2666 5859.2666 5859.2666 5859.2666 5859.2666 5859.2666 5859.2666 5859.2666 70311.1992

RGA heating 60500 1008.333 1008.333 1008.333 1008.333 1008.333 1008.333 1008.333 1008.333 1008.333 1008.333 1008.333 1008.333 12099.996

Slat plastic 1600000 26666.666 26666.666 26666.666 26666.666 26666.666 26666.666 26666.666 26666.666 26666.666 26666.666 26666.666 26666.666 319999.992

Temperture control 21890 364.8333 364.8333 364.8333 364.8333 364.8333 364.8333 364.8333 364.8333 364.8333 364.8333 364.8333 364.8333 4377.9996

Liquid-solid separarion 4000000 66666.666 66666.666 66666.666 66666.666 66666.666 66666.666 66666.666 66666.666 66666.666 66666.666 66666.666 66666.666 799999.992

Total 22799316 379988.5938 379988.5938 379988.5938 379988.5938 379988.5938 379988.5938 379988.5938 379988.5938 379988.5938 379988.5938 379988.5938 379988.5938 4559863.126

Car Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Medium Truck 6

wheel 2040000 34000 34000 34000 34000 34000 34000 34000 34000 34000 34000 34000 34000 408000

Pick-up 923000 15383.333 15383.333 15383.333 15383.333 15383.33 15383.3 15383.333 15383.333 15383.333 15383.33 15383.333 15383.333 184600

Tractor 1200000 20000 20000 20000 20000 20000 20000 20000 20000 20000 20000 20000 20000 240000

Total 4163000 69383.333 69383.333 69383.333 69383.333 69383.33 69383.3 69383.333 69383.333 69383.333 69383.33 69383.333 69383.333 832600

Total operating

depresiation 27734146 462235.8 462235.8 462235.76 462235.76 462235.76 462235.76 462235.76 462235.76 462235.76 462235.8 462235.76 462235.8 5546829.1

Administration 2011

Page 108: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Distribution Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Visitor chair 7500 125 125 125 125 125 125 125 125 125 125 125 125 1500

Working chair 990 16.5 16.5 16.5 16.5 16.5 16.5 16.5 16.5 16.5 16.5 16.5 16.5 198

Working steel table 6000 100 100 100 100 100 100 100 100 100 100 100 100 1200

Table 2600 43.333 43.333 43.333 43.333 43.333 43.333 43.333 43.333 43.333 43.333 43.333 43.333 519.996

Total 17090 284.833 284.833 284.833 284.833 284.833 284.833 284.833 284.833 284.833 284.833 284.833 284.833 3417.996

Office equipment & supply Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Reception counter 32000 533.333 533.333 533.333 533.333 533.333 533.333 533.333 533.333 533.333 533.333 533.333 533.333 6399.996

Luminous plus 3+1 95000 1583.333 1583.333 1583.333 1583.333 1583.333 1583.333 1583.333 1583.333 1583.333 1583.333 1583.333 1583.333 18999.996

Luminous middle table 120 PVC mirror 12900 215 215 215 215 215 215 215 215 215 215 215 215 2580

Home office set Vectra group a2 80880 1348 1348 1348 1348 1348 1348 1348 1348 1348 1348 1348 1348 16176

Home office set Vectra group a1 16360 272.666 272.666 272.666 272.666 272.666 272.666 272.666 272.666 272.666 272.666 272.666 272.666 3271.992

Home office Vectra working table a2 128100 2135 2135 2135 2135 2135 2135 2135 2135 2135 2135 2135 2135 25620

Home office Vectra working table a1 335380 5589.666 5589.666 5589.666 5589.666 5589.666 5589.666 5589.666 5589.666 5589.666 5589.666 5589.666 5589.666 67075.992

Dining table + chair 190800 3180 3180 3180 3180 3180 3180 3180 3180 3180 3180 3180 3180 38160

Water closet American standard TF-2009: I Magine 54500 908.333 908.333 908.333 908.333 908.333 908.333 908.333 908.333 908.333 908.333 908.333 908.333 10899.996

Washbasin American standard WP-F422 41400 690 690 690 690 690 690 690 690 690 690 690 690 8280

Working chair SL-602-01 76800 1280 1280 1280 1280 1280 1280 1280 1280 1280 1280 1280 1280 15360

Shelves & Bookcase Vectra 39480 658 658 658 658 658 658 658 658 658 658 658 658 7896

LEGO shelf 60 650 10.8333 10.8333 10.8333 10.8333 10.8333 10.8333 10.8333 10.8333 10.8333 10.8333 10.8333 10.8333 129.9996

Coffee table Baso 126 19000 316.6666 316.6666 316.6666 316.6666 316.6666 316.6666 316.6666 316.6666 316.6666 316.6666 316.6666 316.6666 3799.9992

Cisso SOA525G 5-line IP phone 69000 1150 1150 1150 1150 1150 1150 1150 1150 1150 1150 1150 1150 13800

Casio DR-240HT 11800 196.666 196.666 196.666 196.666 196.666 196.666 196.666 196.666 196.666 196.666 196.666 196.666 2359.992

Brother FAX-335MCS 11000 183.333 183.333 183.333 183.333 183.333 183.333 183.333 183.333 183.333 183.333 183.333 183.333 2199.996

Comet SA-3000 20600 343.333 343.333 343.333 343.333 343.333 343.333 343.333 343.333 343.333 343.333 343.333 343.333 4119.996

Canon Analog system 85000 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 16999.992

Toshiba e-studio 230 90000 1500 1500 1500 1500 1500 1500 1500 1500 1500 1500 1500 1500 18000

Staedtler pencil 780 13 13 13 13 13 13 13 13 13 13 13 13 156

Stekler eraser 350 5.8333 5.8333 5.8333 5.8333 5.8333 5.8333 5.8333 5.8333 5.8333 5.8333 5.8333 5.8333 69.9996

A4 paper Double A 900 15 15 15 15 15 15 15 15 15 15 15 15 180

UHU glue 630 10.5 10.5 10.5 10.5 10.5 10.5 10.5 10.5 10.5 10.5 10.5 10.5 126

Glue foam tape scotte 110 450 7.5 7.5 7.5 7.5 7.5 7.5 7.5 7.5 7.5 7.5 7.5 7.5 90

Page 109: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Basket document 4200 70 70 70 70 70 70 70 70 70 70 70 70 840

Handle the paper 550 9.1666 9.1666 9.1666 9.1666 9.1666 9.1666 9.1666 9.1666 9.1666 9.1666 9.1666 9.1666 109.9992

Accounting record book 2600 43.333 43.333 43.333 43.333 43.333 43.333 43.333 43.333 43.333 43.333 43.333 43.333 519.996

Scotte tape 2200 36.666 36.666 36.666 36.666 36.666 36.666 36.666 36.666 36.666 36.666 36.666 36.666 439.992

Stapler large size 1600 26.666 26.666 26.666 26.666 26.666 26.666 26.666 26.666 26.666 26.666 26.666 26.666 319.992

Stapler small size 700 11.666 11.666 11.666 11.666 11.666 11.666 11.666 11.666 11.666 11.666 11.666 11.666 139.992

Staple 500 8.3 8.3 8.3 8.3 8.3 8.3 8.3 8.3 8.3 8.3 8.3 8.3 99.6

Total 1426110 23768.46 23768.46 23768.46 23768.46 23768.46 23768.46 23768.46 23768.46 23768.46 23768.46 23768.46 23768.46 285221.52

Technology and office machine

Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Computer(Record data) 35000 583.333 583.333 583.333 583.333 583.333 583.333 583.333 583.333 583.333 583.333 583.333 583.333 6999.996

Computer(Office) 44000 733.333 733.333 733.333 733.333 733.333 733.333 733.333 733.333 733.333 733.333 733.333 733.333 8799.996

Inkjet All-In-Ones: Epaon 2127 35.45 35.45 35.45 35.45 35.45 35.45 35.45 35.45 35.45 35.45 35.45 35.45 425.4

Data storage & Media 302 5.0333 5.0333 5.0333 5.0333 5.0333 5.0333 5.0333 5.0333 5.0333 5.0333 5.0333 5.0333 60.3996

Data storage DVD-RW 501 8.35 8.35 8.35 8.35 8.35 8.35 8.35 8.35 8.35 8.35 8.35 8.35 100.2

Projectors 16714 278.5666 278.5666 278.5666 278.5666 278.5666 278.5666 278.5666 278.5666 278.5666 278.5666 278.5666 278.5666 3342.7992

Projection Screen 5438 90.63333 90.63333 90.63333 90.63333 90.63333 90.63333 90.63333 90.63333 90.63333 90.63333 90.63333 90.63333 1087.6

Digital SLR Cameras 23000 383.3333 383.3333 383.3333 383.3333 383.3333 383.3333 383.3333 383.3333 383.3333 383.3333 383.3333 383.3333 4599.9996

Video Camera SONY 19990 333.1666 333.1666 333.1666 333.1666 333.1666 333.1666 333.1666 333.1666 333.1666 333.1666 333.1666 333.1666 3997.9992

Wireless networking 1457 24.28333 24.28333 24.283333 24.283333 24.283333 24.283333 24.283333 24.283333 24.283333 24.28333 24.283333 24.28333 291.4

Telephone 1334 22.2333 22.2333 22.2333 22.2333 22.2333 22.2333 22.2333 22.2333 22.2333 22.2333 22.2333 22.2333 266.7996

Microphone USB desktop microphone 1272 21.2 21.2 21.2 21.2 21.2 21.2 21.2 21.2 21.2 21.2 21.2 21.2 254.4

Multimedia speaker system 1153 19.21666 19.21666 19.21666 19.21666 19.21666 19.21666 19.21666 19.21666 19.21666 19.21666 19.21666 19.21666 230.59992

Graphic calculator 3950 65.8333 65.8333 65.8333 65.8333 65.8333 65.8333 65.8333 65.8333 65.8333 65.8333 65.8333 65.8333 789.9996

Scientific calculator 516 8.6 8.6 8.6 8.6 8.6 8.6 8.6 8.6 8.6 8.6 8.6 8.6 103.2

Safe scan 12125 202.0833 202.0833 202.08333 202.08333 202.08333 202.08333 202.08333 202.08333 202.08333 202.0833 202.08333 202.0833 2425

Network IP cameras 13306 221.7666 221.7666 221.7666 221.7666 221.7666 221.7666 221.7666 221.7666 221.7666 221.7666 221.7666 221.7666 2661.1992

Kidde fire smoke alarm 734 12.2333 12.2333 12.2333 12.2333 12.2333 12.2333 12.2333 12.2333 12.2333 12.2333 12.2333 12.2333 146.7996

Digital economy stopwatch 365 6.08333 6.08333 6.08333 6.08333 6.08333 6.08333 6.08333 6.08333 6.08333 6.08333 6.08333 6.08333 72.99996

Bookcases suite 20900 348.333 348.333 348.333 348.333 348.333 348.333 348.333 348.333 348.333 348.333 348.333 348.333 4179.996

Drawer: Four-Drawer letter size 8450 140.8333 140.8333 140.8333 140.8333 140.8333 140.8333 140.8333 140.8333 140.8333 140.8333 140.8333 140.8333 1689.9996

Drawer: Five-Drawer metal lateral file 10635 177.25 177.25 177.25 177.25 177.25 177.25 177.25 177.25 177.25 177.25 177.25 177.25 2127

Stourage cabinets & lockers 10398 173.3 173.3 173.3 173.3 173.3 173.3 173.3 173.3 173.3 173.3 173.3 173.3 2079.6

Stacking chair 8850 147.5 147.5 147.5 147.5 147.5 147.5 147.5 147.5 147.5 147.5 147.5 147.5 147.5

Folding table 36450 607.5 607.5 607.5 607.5 607.5 607.5 607.5 607.5 607.5 607.5 607.5 607.5 7290

Series collection furniture 36315 605.25 605.25 605.25 605.25 605.25 605.25 605.25 605.25 605.25 605.25 605.25 605.25 7263

Furniture 78950 1315.833 1315.833 1315.8333 1315.8333 1315.8333 1315.8333 1315.8333 1315.8333 1315.8333 1315.833 1315.8333 1315.833 15790

Page 110: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

bundles/Computer solutions

Furniture bundles/ Office Tioga 44335 738.9167 738.9167 738.91666 738.91666 738.91666 738.91666 738.91666 738.91666 738.91666 738.9167 738.91666 738.9167 8866.9999

Wall clock 1272 21.2 21.2 21.2 21.2 21.2 21.2 21.2 21.2 21.2 21.2 21.2 21.2 254.4

Total 439839 7330.649 7330.649 7330.6485 7330.6485 7330.6485 7330.6485 7330.6485 7330.6485 7330.6485 7330.649 7330.6485 7330.649 86345.283

Appliances Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Ceiling casste air conditioners 85669 1427.817 1427.817 1427.8166 1427.8166 1427.8166 1427.8166 1427.8166 1427.8166 1427.8166 1427.817 1427.8166 1427.817 17133.799

Hotter & Cooler 5500 91.666 91.666 91.666 91.666 91.666 91.666 91.666 91.666 91.666 91.666 91.666 91.666 1099.992

Programmable coffee maker 1242 20.7 20.7 20.7 20.7 20.7 20.7 20.7 20.7 20.7 20.7 20.7 20.7 248.4

Refrigerator 5250 87.5 87.5 87.5 87.5 87.5 87.5 87.5 87.5 87.5 87.5 87.5 87.5 1050

Vacuums 1590 26.5 26.5 26.5 26.5 26.5 26.5 26.5 26.5 26.5 26.5 26.5 26.5 318

Total 99251 1654.183 1654.183 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.183 1654.1826 1654.183 19850.191

Cleaning tool & equipment Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

First aid & safety 10636 177.2666 177.2666 177.2666 177.2666 177.2666 177.2666 177.2666 177.2666 177.2666 177.2666 177.2666 177.2666 2127.1992

Wastebaskets 792 13.2 13.2 13.2 13.2 13.2 13.2 13.2 13.2 13.2 13.2 13.2 13.2 158.4

Bathroom tissue 790 13.1666 13.1666 13.1666 13.1666 13.1666 13.1666 13.1666 13.1666 13.1666 13.1666 13.1666 13.1666 157.9992

Napkins 1915 31.91666 31.91666 31.91666 31.91666 31.91666 31.91666 31.91666 31.91666 31.91666 31.91666 31.91666 31.91666 382.99992

Brooms & Dustpans & Brushes 119 1.9833 1.9833 1.9833 1.9833 1.9833 1.9833 1.9833 1.9833 1.9833 1.9833 1.9833 1.9833 23.7996

Cleaning supplier 800 13.333 13.333 13.333 13.333 13.333 13.333 13.333 13.333 13.333 13.333 13.333 13.333 159.996

Cleaning tool & equipment 200 3.333 3.333 3.333 3.333 3.333 3.333 3.333 3.333 3.333 3.333 3.333 3.333 39.996

Total 15252 254.1992 254.1992 254.19916 254.19916 254.19916 254.19916 254.19916 254.19916 254.19916 254.1992 254.19916 254.1992 3050.3899

Total Admin. Depreciation Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Distribution 17090 257.5322 257.5322 257.53216 257.53216 257.53216 257.53216 257.53216 257.53216 257.53216 257.5322 257.53216 257.5322 3090.3859

Office equipment & supply 1426110 23768.46 23768.46 23768.46 23768.46 23768.46 23768.46 23768.46 23768.46 23768.46 23768.46 23768.46 23768.46 285221.52

Technology & office machine 439839 7330.649 7330.649 7330.6485 7330.6485 7330.6485 7330.6485 7330.6485 7330.6485 7330.6485 7330.649 7330.6485 7330.649 86345.283

Appliances 99251 1654.183 1654.183 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.183 1654.1826 1654.183 19850.191

Cleaning tool & equipment 15252 254.1992 254.1992 254.19916 254.19916 254.19916 254.19916 254.19916 254.19916 254.19916 254.1992 254.19916 254.1992 3050.3899

Total Admin. Depreciation 1997542 33265.02 33265.02 33265.022 33265.022 33265.022 33265.022 33265.022 33265.022 33265.022 33265.02 33265.022 33265.02 397557.77

Page 111: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Table 4.13 Total Depreciation year 2012

Operating 2012 Product research Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Microscope 44000 916.6666 916.6666 916.6666 916.6666 916.6666 916.6666 916.6666 916.6666 916.6666 916.6666 916.6666 916.6666 10999.9992

Computer table 19040 396.666 396.666 396.666 396.666 396.666 396.666 396.666 396.666 396.666 396.666 396.666 396.666 4759.992

Working chair 10240 213.333 213.333 213.333 213.333 213.333 213.333 213.333 213.333 213.333 213.333 213.333 213.333 2559.996

Home office set 10784 224.666 224.666 224.666 224.666 224.666 224.666 224.666 224.666 224.666 224.666 224.666 224.666 2695.992

Shelves & bookcase 7896 164.5 164.5 164.5 164.5 164.5 164.5 164.5 164.5 164.5 164.5 164.5 164.5 1974

Computer pavilion 63360 1320 1320 1320 1320 1320 1320 1320 1320 1320 1320 1320 1320 15840

Total 155320 3235.8316 3235.8316 3235.8316 3235.8316 3235.8316 3235.8316 3235.8316 3235.8316 3235.8316 3235.8316 3235.8316 3235.8316 38829.9792

Warehouse Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Steel shelf 288000 6000 6000 6000 6000 6000 6000 6000 6000 6000 6000 6000 6000 72000

Working steel table 4800 100 100 100 100 100 100 100 100 100 100 100 100 1200

Visitor chair 6000 125 125 125 125 125 125 125 125 125 125 125 125 1500

Working chair 1584 33 33 33 33 33 33 33 33 33 33 33 33 396

Total 300384 6258 6258 6258 6258 6258 6258 6258 6258 6258 6258 6258 6258 75096

Tool storage Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Wardrobe sliding 7680 160 160 160 160 160 160 160 160 160 160 160 160 1920

Shoes cabinet 4560 95 95 95 95 95 95 95 95 95 95 95 95 1140

Seco hand life 68000 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 16999.992

Cart 17600 366.666 366.666 366.666 366.666 366.666 366.666 366.666 366.666 366.666 366.666 366.666 366.666 4399.992

Knife keeper 23760 495 495 495 495 495 495 495 495 495 495 495 495 5940

Scale 36000 750 750 750 750 750 750 750 750 750 750 750 750 9000

Table 4160 86.666 86.666 86.666 86.666 86.666 86.666 86.666 86.666 86.666 86.666 86.666 86.666 1039.992

Total 161760 3369.998 3369.998 3369.998 3369.998 3369.998 3369.998 3369.998 3369.998 3369.998 3369.998 3369.998 3369.998 40439.976

Hosing system Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Mix feeding machine

(small) 36000 750 750 750 750 750 750 750 750 750 750 750 750 9000

Mix feeding machine

(big) 96000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 24000

Motor for mix feeding

machine 25664 534.666 534.666 534.666 534.666 534.666 534.666 534.666 534.666 534.666 534.666 534.666 534.666 6415.992

Stainless nursery feeder 827600 17241.666 17241.666 17241.666 17241.666 17241.666 17241.666 17241.666 17241.666 17241.666 17241.666 17241.666 17241.666 206899.992

Pen pig 560000 11666.666 11666.666 11666.666 11666.666 11666.666 11666.666 11666.666 11666.666 11666.666 11666.666 11666.666 11666.666 139999.992

Nursery pen 1000000 20833.333 20833.333 20833.333 20833.333 20833.333 20833.333 20833.333 20833.333 20833.333 20833.333 20833.333 20833.333 249999.996

Pen breeding 4713600 98200 98200 98200 98200 98200 98200 98200 98200 98200 98200 98200 98200 1178400

Consumer box 10

channel 17760 370 370 370 370 370 370 370 370 370 370 370 370 4440

Dump car 11200 233.333 233.333 233.333 233.333 233.333 233.333 233.333 233.333 233.333 233.333 233.333 233.333 2799.996

Moistening bowl 32000 666.666 666.666 666.666 666.666 666.666 666.666 666.666 666.666 666.666 666.666 666.666 666.666 7999.992

Nursery cup 112000 2333.333 2333.333 2333.333 2333.333 2333.333 2333.333 2333.333 2333.333 2333.333 2333.333 2333.333 2333.333 27999.996

Sow nipper 58000 1208.333 1208.333 1208.333 1208.333 1208.333 1208.333 1208.333 1208.333 1208.333 1208.333 1208.333 1208.333 14499.996

Standard fan (wall) 371520 7740 7740 7740 7740 7740 7740 7740 7740 7740 7740 7740 7740 92880

Page 112: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Dif-air-ceiling 59904 1248 1248 1248 1248 1248 1248 1248 1248 1248 1248 1248 1248 14976

Cooling box 616000 12833.333 12833.333 12833.333 12833.333 12833.333 12833.333 12833.333 12833.333 12833.333 12833.333 12833.333 12833.333 153999.996

Cooling pad 4800000 100000 100000 100000 100000 100000 100000 100000 100000 100000 100000 100000 100000 1200000

merged pump 47416 987.8333 987.8333 987.8333 987.8333 987.8333 987.8333 987.8333 987.8333 987.8333 987.8333 987.8333 987.8333 11853.9996

Rain maker 16632 346.5 346.5 346.5 346.5 346.5 346.5 346.5 346.5 346.5 346.5 346.5 346.5 4158

Fogger 11000 229.1666 229.1666 229.1666 229.1666 229.1666 229.1666 229.1666 229.1666 229.1666 229.1666 229.1666 229.1666 2749.9992

Coil finned heater 281245 5859.2666 5859.2666 5859.2666 5859.2666 5859.2666 5859.2666 5859.2666 5859.2666 5859.2666 5859.2666 5859.2666 5859.2666 70311.1992

RGA heating 48400 1008.333 1008.333 1008.333 1008.333 1008.333 1008.333 1008.333 1008.333 1008.333 1008.333 1008.333 1008.333 12099.996

Slat plastic 1280000 26666.666 26666.666 26666.666 26666.666 26666.666 26666.666 26666.666 26666.666 26666.666 26666.666 26666.666 26666.666 319999.992

Temperture control 17512 364.8333 364.8333 364.8333 364.8333 364.8333 364.8333 364.8333 364.8333 364.8333 364.8333 364.8333 364.8333 4377.9996

Liquid-solid separarion 3200000 66666.666 66666.666 66666.666 66666.666 66666.666 66666.666 66666.666 66666.666 66666.666 66666.666 66666.666 66666.666 799999.992

Total 18239453 379988.5938 379988.5938 379988.5938 379988.5938 379988.5938 379988.5938 379988.5938 379988.5938 379988.5938 379988.5938 379988.5938 379988.5938 4559863.126

Page 113: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Administration 2012

Distribution Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Visitor chair 6000 125 125 125 125 125 125 125 125 125 125 125 125 1500

Working chair 792 16.5 16.5 16.5 16.5 16.5 16.5 16.5 16.5 16.5 16.5 16.5 16.5 198

Working steel table 4800 100 100 100 100 100 100 100 100 100 100 100 100 1200

Table 2080 43.333 43.333 43.333 43.333 43.333 43.333 43.333 43.333 43.333 43.333 43.333 43.333 519.996

Total 13672 284.833 284.833 284.833 284.833 284.833 284.833 284.833 284.833 284.833 284.833 284.833 284.833 3417.996

Office equipment & supply

Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Reception counter 25600 533.333 533.333 533.333 533.333 533.333 533.333 533.333 533.333 533.333 533.333 533.333 533.333 6399.996

Luminous plus 3+1 76000 1583.333 1583.333 1583.333 1583.333 1583.333 1583.333 1583.333 1583.333 1583.333 1583.333 1583.333 1583.333 18999.996

Luminous middle table 120 PVC mirror 10320 215 215 215 215 215 215 215 215 215 215 215 215 2580

Home office set Vectra group a2 64704 1348 1348 1348 1348 1348 1348 1348 1348 1348 1348 1348 1348 16176

Home office set Vectra group a1 13088 272.666 272.666 272.666 272.666 272.666 272.666 272.666 272.666 272.666 272.666 272.666 272.666 3271.992

Home office Vectra working table a2 102480 2135 2135 2135 2135 2135 2135 2135 2135 2135 2135 2135 2135 25620

Home office Vectra working table a1 268304 5589.666 5589.666 5589.666 5589.666 5589.666 5589.666 5589.666 5589.666 5589.666 5589.666 5589.666 5589.666 67075.992

Dining table + chair 152640 3180 3180 3180 3180 3180 3180 3180 3180 3180 3180 3180 3180 38160

Water closet American standard TF-2009: I Magine 43600 908.333 908.333 908.333 908.333 908.333 908.333 908.333 908.333 908.333 908.333 908.333 908.333 10899.996

Washbasin American standard WP-F422 33120 690 690 690 690 690 690 690 690 690 690 690 690 8280

Working chair SL-602-01 61440 1280 1280 1280 1280 1280 1280 1280 1280 1280 1280 1280 1280 15360

Shelves & Bookcase Vectra 31584 658 658 658 658 658 658 658 658 658 658 658 658 7896

LEGO shelf 60 520 10.8333 10.8333 10.8333 10.8333 10.8333 10.8333 10.8333 10.8333 10.8333 10.8333 10.8333 10.8333 129.9996

Coffee table Baso 126 15200 316.6666 316.6666 316.6666 316.6666 316.6666 316.6666 316.6666 316.6666 316.6666 316.6666 316.6666 316.6666 3799.9992

Cisso SOA525G 5-line IP phone 55200 1150 1150 1150 1150 1150 1150 1150 1150 1150 1150 1150 1150 13800

Casio DR-240HT 9440 196.666 196.666 196.666 196.666 196.666 196.666 196.666 196.666 196.666 196.666 196.666 196.666 2359.992

Brother FAX-335MCS 8800 183.333 183.333 183.333 183.333 183.333 183.333 183.333 183.333 183.333 183.333 183.333 183.333 2199.996

Comet SA-3000 16480 343.333 343.333 343.333 343.333 343.333 343.333 343.333 343.333 343.333 343.333 343.333 343.333 4119.996

Canon Analog system 68000 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 16999.992

Page 114: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Toshiba e-studio 230 72000 1500 1500 1500 1500 1500 1500 1500 1500 1500 1500 1500 1500 18000

Staedtler pencil 624 13 13 13 13 13 13 13 13 13 13 13 13 156

Stekler eraser 280 5.8333 5.8333 5.8333 5.8333 5.8333 5.8333 5.8333 5.8333 5.8333 5.8333 5.8333 5.8333 69.9996

A4 paper Double A 720 15 15 15 15 15 15 15 15 15 15 15 15 180

UHU glue 504 10.5 10.5 10.5 10.5 10.5 10.5 10.5 10.5 10.5 10.5 10.5 10.5 126

Glue foam tape scotte

110 360 7.5 7.5 7.5 7.5 7.5 7.5 7.5 7.5 7.5 7.5 7.5 7.5 90

Basket document 3360 70 70 70 70 70 70 70 70 70 70 70 70 840

Handle the paper 440 9.1666 9.1666 9.1666 9.1666 9.1666 9.1666 9.1666 9.1666 9.1666 9.1666 9.1666 9.1666 109.9992

Accounting record book 2480 43.333 43.333 43.333 43.333 43.333 43.333 43.333 43.333 43.333 43.333 43.333 43.333 519.996

Scotte tape 1760 36.666 36.666 36.666 36.666 36.666 36.666 36.666 36.666 36.666 36.666 36.666 36.666 439.992

Stapler large size 1280 26.666 26.666 26.666 26.666 26.666 26.666 26.666 26.666 26.666 26.666 26.666 26.666 319.992

Stapler small size 560 11.666 11.666 11.666 11.666 11.666 11.666 11.666 11.666 11.666 11.666 11.666 11.666 139.992

Staple 400 8.3 8.3 8.3 8.3 8.3 8.3 8.3 8.3 8.3 8.3 8.3 8.3 99.6

Total 1141288 23768.46 23768.46 23768.46 23768.46 23768.46 23768.46 23768.46 23768.46 23768.46 23768.46 23768.46 23768.46 285221.518

Technology and office machine

Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Computer(Record data) 28000 583.333 583.333 583.333 583.333 583.333 583.333 583.333 583.333 583.333 583.333 583.333 583.333 6999.996

Computer(Office) 35200 733.333 733.333 733.333 733.333 733.333 733.333 733.333 733.333 733.333 733.333 733.333 733.333 8799.996

Inkjet All-In-Ones: Epaon 1702 35.45 35.45 35.45 35.45 35.45 35.45 35.45 35.45 35.45 35.45 35.45 35.45 425.4

Data storage & Media 242 5.0333 5.0333 5.0333 5.0333 5.0333 5.0333 5.0333 5.0333 5.0333 5.0333 5.0333 5.0333 60.3996

Data storage DVD-RW 401 8.35 8.35 8.35 8.35 8.35 8.35 8.35 8.35 8.35 8.35 8.35 8.35 100.2

Projectors 13371 278.5666 278.5666 278.5666 278.5666 278.5666 278.5666 278.5666 278.5666 278.5666 278.5666 278.5666 278.5666 3342.7992

Projection Screen 4350 90.63333 90.63333 90.63333 90.63333 90.63333 90.63333 90.63333 90.63333 90.63333 90.63333 90.63333 90.63333 1087.59996

Digital SLR Cameras 18400 383.3333 383.3333 383.3333 383.3333 383.3333 383.3333 383.3333 383.3333 383.3333 383.3333 383.3333 383.3333 4599.9996

Video Camera SONY 15992 333.1666 333.1666 333.1666 333.1666 333.1666 333.1666 333.1666 333.1666 333.1666 333.1666 333.1666 333.1666 3997.9992

Wireless networking 1166 24.283333 24.283333 24.283333 24.283333 24.283333 24.283333 24.283333 24.283333 24.283333 24.283333 24.283333 24.283333 291.399996

Telephone 1067 22.2333 22.2333 22.2333 22.2333 22.2333 22.2333 22.2333 22.2333 22.2333 22.2333 22.2333 22.2333 266.7996

Microphone USB desktop microphone 1018 21.2 21.2 21.2 21.2 21.2 21.2 21.2 21.2 21.2 21.2 21.2 21.2 254.4

Multimedia speaker system 922 19.21666 19.21666 19.21666 19.21666 19.21666 19.21666 19.21666 19.21666 19.21666 19.21666 19.21666 19.21666 230.59992

Graphic calculator 3160 65.8333 65.8333 65.8333 65.8333 65.8333 65.8333 65.8333 65.8333 65.8333 65.8333 65.8333 65.8333 789.9996

Scientific calculator 413 8.6 8.6 8.6 8.6 8.6 8.6 8.6 8.6 8.6 8.6 8.6 8.6 103.2

Safe scan 9700 202.08333 202.08333 202.08333 202.08333 202.08333 202.08333 202.08333 202.08333 202.08333 202.08333 202.08333 202.08333 2424.99996

Network IP cameras 10645 221.7666 221.7666 221.7666 221.7666 221.7666 221.7666 221.7666 221.7666 221.7666 221.7666 221.7666 221.7666 2661.1992

Page 115: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Kidde fire smoke alarm 587 12.2333 12.2333 12.2333 12.2333 12.2333 12.2333 12.2333 12.2333 12.2333 12.2333 12.2333 12.2333 146.7996

Digital economy

stopwatch 292 6.08333 6.08333 6.08333 6.08333 6.08333 6.08333 6.08333 6.08333 6.08333 6.08333 6.08333 6.08333 72.99996

Bookcases suite 16720 348.333 348.333 348.333 348.333 348.333 348.333 348.333 348.333 348.333 348.333 348.333 348.333 4179.996

Drawer: Four-Drawer letter size 6760 140.8333 140.8333 140.8333 140.8333 140.8333 140.8333 140.8333 140.8333 140.8333 140.8333 140.8333 140.8333 1689.9996

Drawer: Five-Drawer metal lateral file 8508 177.25 177.25 177.25 177.25 177.25 177.25 177.25 177.25 177.25 177.25 177.25 177.25 2127

Stourage cabinets & lockers 8318 173.3 173.3 173.3 173.3 173.3 173.3 173.3 173.3 173.3 173.3 173.3 173.3 2079.6

Stacking chair 7080 147.5 147.5 147.5 147.5 147.5 147.5 147.5 147.5 147.5 147.5 147.5 147.5 1770

Folding table 29160 607.5 607.5 607.5 607.5 607.5 607.5 607.5 607.5 607.5 607.5 607.5 607.5 7290

Series collection furniture 29052 605.25 605.25 605.25 605.25 605.25 605.25 605.25 605.25 605.25 605.25 605.25 605.25 7263

Furniture bundles/Computer solutions 77371 1315.8333 1315.8333 1315.8333 1315.8333 1315.8333 1315.8333 1315.8333 1315.8333 1315.8333 1315.8333 1315.8333 1315.8333 15789.9996

Furniture bundles/ Office Tioga 35468 738.91666 738.91666 738.91666 738.91666 738.91666 738.91666 738.91666 738.91666 738.91666 738.91666 738.91666 738.91666 8866.99992

Wall clock 1018 21.2 21.2 21.2 21.2 21.2 21.2 21.2 21.2 21.2 21.2 21.2 21.2 254.4

Total 366083 7330.6485 7330.6485 7330.6485 7330.6485 7330.6485 7330.6485 7330.6485 7330.6485 7330.6485 7330.6485 7330.6485 7330.6485 87967.7825

Appliances Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Ceiling casste air conditioners 68535 1427.8166 1427.8166 1427.8166 1427.8166 1427.8166 1427.8166 1427.8166 1427.8166 1427.8166 1427.8166 1427.8166 1427.8166 17133.7992

Hotter & Cooler 4400 91.666 91.666 91.666 91.666 91.666 91.666 91.666 91.666 91.666 91.666 91.666 91.666 1099.992

Programmable coffee maker 994 20.7 20.7 20.7 20.7 20.7 20.7 20.7 20.7 20.7 20.7 20.7 20.7 248.4

Refrigerator 4200 87.5 87.5 87.5 87.5 87.5 87.5 87.5 87.5 87.5 87.5 87.5 87.5 1050

Vacuums 1272 26.5 26.5 26.5 26.5 26.5 26.5 26.5 26.5 26.5 26.5 26.5 26.5 318

Total 79401 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 19850.1912

Cleaning tool &

equipment Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

First aid & safety 8509 177.2666 177.2666 177.2666 177.2666 177.2666 177.2666 177.2666 177.2666 177.2666 177.2666 177.2666 177.2666 2127.1992

Wastebaskets 634 13.2 13.2 13.2 13.2 13.2 13.2 13.2 13.2 13.2 13.2 13.2 13.2 158.4

Bathroom tissue 632 13.1666 13.1666 13.1666 13.1666 13.1666 13.1666 13.1666 13.1666 13.1666 13.1666 13.1666 13.1666 157.9992

Napkins 1532 31.91666 31.91666 31.91666 31.91666 31.91666 31.91666 31.91666 31.91666 31.91666 31.91666 31.91666 31.91666 382.99992

Brooms & Dustpans & Brushes 95 1.9833 1.9833 1.9833 1.9833 1.9833 1.9833 1.9833 1.9833 1.9833 1.9833 1.9833 1.9833 23.7996

Page 116: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Operating

Car Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Medium Truck 6 wheel 1632000 34000 34000 34000 34000 34000 34000 34000 34000 34000 34000 34000 34000 408000

Pick-up 738399.984 15383.333 15383.333 15383.333 15383.333 15383.333 15383.333 15383.333 15383.333 15383.333 15383.333 15383.333 15383.333 184599.996

Tractor 960000 20000 20000 20000 20000 20000 20000 20000 20000 20000 20000 20000 20000 240000

Total 3330399.984 69383.333 69383.333 69383.333 69383.333 69383.333 69383.333 69383.333 69383.333 69383.333 69383.333 69383.333 69383.333 832599.996

Total 22187316.98 462235.76 462235.76 462235.76 462235.76 462235.76 462235.76 462235.76 462235.76 462235.76 462235.76 462235.76 462235.76 5546829.08

Cleaning supplier 640 13.333 13.333 13.333 13.333 13.333 13.333 13.333 13.333 13.333 13.333 13.333 13.333 159.996

Cleaning tool &

equipment 160 3.333 3.333 3.333 3.333 3.333 3.333 3.333 3.333 3.333 3.333 3.333 3.333 39.996

Total 12202 254.19916 254.19916 254.19916 254.19916 254.19916 254.19916 254.19916 254.19916 254.19916 254.19916 254.19916 254.19916 3050.38992

Total Admin. Depreciation

Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Distribution 13672 284.833 284.833 284.833 284.833 284.833 284.833 284.833 284.833 284.833 284.833 284.833 284.833 3417.996

Office equipment & supply 1141288 23768.46 23768.46 23768.46 23768.46 23768.46 23768.46 23768.46 23768.46 23768.46 23768.46 23768.46 23768.46 285221.518

Technology & office machine 366083 7330.6485 7330.6485 7330.6485 7330.6485 7330.6485 7330.6485 7330.6485 7330.6485 7330.6485 7330.6485 7330.6485 7330.6485 87967.7825

Appliances 79401 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 19850.1912

Cleaning tool & equipment 12202 254.19916 254.19916 254.19916 254.19916 254.19916 254.19916 254.19916 254.19916 254.19916 254.19916 254.19916 254.19916 3050.38992

Total Admin. Depreciation 1612646 33292.323 33292.323 33292.323 33292.323 33292.323 33292.323 33292.323 33292.323 33292.323 33292.323 33292.323 33292.323 399507.877

Page 117: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Table 4.14 Total Depreciation year 2013

Operating 2013

Product research Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Microscope 33000 916.6666 916.6666 916.6666 916.6666 916.6666 916.6666 916.6666 916.6666 916.6666 916.6666 916.6666 916.6666 10999.9992

Computer table 14280 396.666 396.666 396.666 396.666 396.666 396.666 396.666 396.666 396.666 396.666 396.666 396.666 4759.992

Working chair 7680 213.333 213.333 213.333 213.333 213.333 213.333 213.333 213.333 213.333 213.333 213.333 213.333 2559.996

Home office set 8088 224.666 224.666 224.666 224.666 224.666 224.666 224.666 224.666 224.666 224.666 224.666 224.666 2695.992

Shelves & bookcase 5922 164.5 164.5 164.5 164.5 164.5 164.5 164.5 164.5 164.5 164.5 164.5 164.5 1974

Computer pavilion 61776 1320 1320 1320 1320 1320 1320 1320 1320 1320 1320 1320 1320 15840

Total 130746 3235.8316 3235.8316 3235.8316 3235.8316 3235.8316 3235.8316 3235.8316 3235.8316 3235.8316 3235.8316 3235.8316 3235.8316 38829.9792

Warehouse Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Steel shelf 216000 6000 6000 6000 6000 6000 6000 6000 6000 6000 6000 6000 6000 72000

Working steel table 3600 100 100 100 100 100 100 100 100 100 100 100 100 1200

Visitor chair 4500 125 125 125 125 125 125 125 125 125 125 125 125 1500

Working chair 1188 33 33 33 33 33 33 33 33 33 33 33 33 396

Total 225288 6258 6258 6258 6258 6258 6258 6258 6258 6258 6258 6258 6258 75096

Tool storage Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Wardrobe sliding 5760 160 160 160 160 160 160 160 160 160 160 160 160 1920

Shoes cabinet 3420 95 95 95 95 95 95 95 95 95 95 95 95 1140

Seco hand life 51000 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 16999.992

Cart 13200 366.666 366.666 366.666 366.666 366.666 366.666 366.666 366.666 366.666 366.666 366.666 366.666 4399.992

Knife keeper 17820 495 495 495 495 495 495 495 495 495 495 495 495 5940

Scale 27000 750 750 750 750 750 750 750 750 750 750 750 750 9000

Table 3120 86.666 86.666 86.666 86.666 86.666 86.666 86.666 86.666 86.666 86.666 86.666 86.666 1039.992

Total 121320 3369.998 3369.998 3369.998 3369.998 3369.998 3369.998 3369.998 3369.998 3369.998 3369.998 3369.998 3369.998 40439.976

Hosing system Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Mix feeding machine (small) 27000 750 750 750 750 750 750 750 750 750 750 750 750 9000

Mix feeding machine (big) 72000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 24000

Motor for mix feeding machine 19248 534.666 534.666 534.666 534.666 534.666 534.666 534.666 534.666 534.666 534.666 534.666 534.666 6415.992

Stainless nursery feeder 620700 17241.666 17241.666 17241.666 17241.666 17241.666 17241.666 17241.666 17241.666 17241.666 17241.666 17241.666 17241.666 206899.992

Pen pig 420000 11666.666 11666.666 11666.666 11666.666 11666.666 11666.666 11666.666 11666.666 11666.666 11666.666 11666.666 11666.666 139999.992

Nursery pen 750000 20833.333 20833.333 20833.333 20833.333 20833.333 20833.333 20833.333 20833.333 20833.333 20833.333 20833.333 20833.333 249999.996

Pen breeding 3535200 98200 98200 98200 98200 98200 98200 98200 98200 98200 98200 98200 98200 1178400

Consumer box 10 channel 13320 370 370 370 370 370 370 370 370 370 370 370 370 4440

Dump car 8400 233.333 233.333 233.333 233.333 233.333 233.333 233.333 233.333 233.333 233.333 233.333 233.333 2799.996

Moistening bowl 24000 666.666 666.666 666.666 666.666 666.666 666.666 666.666 666.666 666.666 666.666 666.666 666.666 7999.992

Nursery cup 84000 2333.333 2333.333 2333.333 2333.333 2333.333 2333.333 2333.333 2333.333 2333.333 2333.333 2333.333 2333.333 27999.996

Sow nipper 43500 1208.333 1208.333 1208.333 1208.333 1208.333 1208.333 1208.333 1208.333 1208.333 1208.333 1208.333 1208.333 14499.996

Standard fan (wall) 278720 7740 7740 7740 7740 7740 7740 7740 7740 7740 7740 7740 7740 92880

Dif-air-ceiling 44928 1248 1248 1248 1248 1248 1248 1248 1248 1248 1248 1248 1248 14976

Cooling box 462000 12833.333 12833.333 12833.333 12833.333 12833.333 12833.333 12833.333 12833.333 12833.333 12833.333 12833.333 12833.333 153999.996

Cooling pad 3600000 100000 100000 100000 100000 100000 100000 100000 100000 100000 100000 100000 100000 1200000

merged pump 35562 987.8333 987.8333 987.8333 987.8333 987.8333 987.8333 987.8333 987.8333 987.8333 987.8333 987.8333 987.8333 11853.9996

Page 118: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Rain maker 12474 346.5 346.5 346.5 346.5 346.5 346.5 346.5 346.5 346.5 346.5 346.5 346.5 4158

Fogger 8250 229.1666 229.1666 229.1666 229.1666 229.1666 229.1666 229.1666 229.1666 229.1666 229.1666 229.1666 229.1666 2749.9992

Coil finned heater 210934 5859.2666 5859.2666 5859.2666 5859.2666 5859.2666 5859.2666 5859.2666 5859.2666 5859.2666 5859.2666 5859.2666 5859.2666 70311.1992

RGA heating 36300 1008.333 1008.333 1008.333 1008.333 1008.333 1008.333 1008.333 1008.333 1008.333 1008.333 1008.333 1008.333 12099.996

Slat plastic 960000 26666.666 26666.666 26666.666 26666.666 26666.666 26666.666 26666.666 26666.666 26666.666 26666.666 26666.666 26666.666 319999.992

Temperture control 13134 364.8333 364.8333 364.8333 364.8333 364.8333 364.8333 364.8333 364.8333 364.8333 364.8333 364.8333 364.8333 4377.9996

Liquid-solid separarion 2400000 66666.666 66666.666 66666.666 66666.666 66666.666 66666.666 66666.666 66666.666 66666.666 66666.666 66666.666 66666.666 799999.992

Total 13679670 379988.594 379988.594 379988.5938 379988.594 379988.594 379988.594 379988.594 379988.594 379988.594 379988.594 379988.594 379988.594 4559863.126

Car Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Medium Truck 6 wheel 1224000 34000 34000 34000 34000 34000 34000 34000 34000 34000 34000 34000 34000 408000

Pick-up 553800 15383.333 15383.333 15383.333 15383.333 15383.333 15383.333 15383.333 15383.333 15383.333 15383.333 15383.333 15383.333 184599.996

Tractor 720000 20000 20000 20000 20000 20000 20000 20000 20000 20000 20000 20000 20000 240000

Total 2497800 69383.333 69383.333 69383.333 69383.333 69383.333 69383.333 69383.333 69383.333 69383.333 69383.333 69383.333 69383.333 832599.996

Total depreciation 16654824 462235.756 462235.756 462235.7564 462235.756 462235.756 462235.756 462235.756 462235.756 462235.756 462235.756 462235.756 462235.756 5546829.077

Administration 2013

Distribution Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Visitor chair 4500 125 125 125 125 125 125 125 125 125 125 125 125 1500

Working chair 594 16.5 16.5 16.5 16.5 16.5 16.5 16.5 16.5 16.5 16.5 16.5 16.5 198

Working steel table 3600 100 100 100 100 100 100 100 100 100 100 100 100 1200

Table 1560 43.333 43.333 43.333 43.333 43.333 43.333 43.333 43.333 43.333 43.333 43.333 43.333 519.996

Total 10254 284.833 284.833 284.833 284.833 284.833 284.833 284.833 284.833 284.833 284.833 284.833 284.833 3417.996

Office equipment & supply Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Reception counter 19200 533.333 533.333 533.333 533.333 533.333 533.333 533.333 533.333 533.333 533.333 533.333 533.333 6399.996

Luminous plus 3+1 57000 1583.333 1583.333 1583.333 1583.333 1583.333 1583.333 1583.333 1583.333 1583.333 1583.333 1583.333 1583.333 18999.996

Luminous middle table 120 PVC

mirror 7740 215 215 215 215 215 215 215 215 215 215 215 215 2580

Home office set Vectra group a2 48528 1348 1348 1348 1348 1348 1348 1348 1348 1348 1348 1348 1348 16176

Home office set Vectra group a1 9816 272.666 272.666 272.666 272.666 272.666 272.666 272.666 272.666 272.666 272.666 272.666 272.666 3271.992

Home office Vectra working table

a2 76860 2135 2135 2135 2135 2135 2135 2135 2135 2135 2135 2135 2135 25620

Home office Vectra working table

a1 201228 5589.666 5589.666 5589.666 5589.666 5589.666 5589.666 5589.666 5589.666 5589.666 5589.666 5589.666 5589.666 67075.992

Dining table + chair 114480 3180 3180 3180 3180 3180 3180 3180 3180 3180 3180 3180 3180 38160

Page 119: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Water closet American standard

TF-2009: I Magine 32700 908.333 908.333 908.333 908.333 908.333 908.333 908.333 908.333 908.333 908.333 908.333 908.333 10899.996

Washbasin American standard WP-

F422 24840 690 690 690 690 690 690 690 690 690 690 690 690 8280

Working chair SL-602-01 46080 1280 1280 1280 1280 1280 1280 1280 1280 1280 1280 1280 1280 15360

Shelves & Bookcase Vectra 23688 658 658 658 658 658 658 658 658 658 658 658 658 7896

LEGO shelf 60 390 10.8333 10.8333 10.8333 10.8333 10.8333 10.8333 10.8333 10.8333 10.8333 10.8333 10.8333 10.8333 129.9996

Coffee table Baso 126 11400 316.6666 316.6666 316.6666 316.6666 316.6666 316.6666 316.6666 316.6666 316.6666 316.6666 316.6666 316.6666 3799.9992

Cisso SOA525G 5-line IP phone 41400 1150 1150 1150 1150 1150 1150 1150 1150 1150 1150 1150 1150 13800

Casio DR-240HT 7080 196.666 196.666 196.666 196.666 196.666 196.666 196.666 196.666 196.666 196.666 196.666 196.666 2359.992

Brother FAX-335MCS 6600 183.333 183.333 183.333 183.333 183.333 183.333 183.333 183.333 183.333 183.333 183.333 183.333 2199.996

Comet SA-3000 12360 343.333 343.333 343.333 343.333 343.333 343.333 343.333 343.333 343.333 343.333 343.333 343.333 4119.996

Canon Analog system 51000 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 16999.992

Toshiba e-studio 230 54000 1500 1500 1500 1500 1500 1500 1500 1500 1500 1500 1500 1500 18000

Staedtler pencil 468 13 13 13 13 13 13 13 13 13 13 13 13 156

Stekler eraser 210 5.8333 5.8333 5.8333 5.8333 5.8333 5.8333 5.8333 5.8333 5.8333 5.8333 5.8333 5.8333 69.9996

A4 paper Double A 540 15 15 15 15 15 15 15 15 15 15 15 15 180

UHU glue 378 10.5 10.5 10.5 10.5 10.5 10.5 10.5 10.5 10.5 10.5 10.5 10.5 126

Glue foam tape scotte 110 270 7.5 7.5 7.5 7.5 7.5 7.5 7.5 7.5 7.5 7.5 7.5 7.5 90

Basket document 2520 70 70 70 70 70 70 70 70 70 70 70 70 840

Handle the paper 330 9.1666 9.1666 9.1666 9.1666 9.1666 9.1666 9.1666 9.1666 9.1666 9.1666 9.1666 9.1666 109.9992

Accounting record book 1960 43.333 43.333 43.333 43.333 43.333 43.333 43.333 43.333 43.333 43.333 43.333 43.333 519.996

Scotte tape 1320 36.666 36.666 36.666 36.666 36.666 36.666 36.666 36.666 36.666 36.666 36.666 36.666 439.992

Stapler large size 960 26.666 26.666 26.666 26.666 26.666 26.666 26.666 26.666 26.666 26.666 26.666 26.666 319.992

Stapler small size 420 11.666 11.666 11.666 11.666 11.666 11.666 11.666 11.666 11.666 11.666 11.666 11.666 139.992

Staple 300 8.3 8.3 8.3 8.3 8.3 8.3 8.3 8.3 8.3 8.3 8.3 8.3 99.6

Total 856066 23768.4598 23768.4598 23768.4598 23768.4598 23768.4598 23768.4598 23768.4598 23768.4598 23768.4598 23768.4598 23768.4598 23768.4598 285221.518

Technology and office machine Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Computer(Record data) 21000 583.333 583.333 583.333 583.333 583.333 583.333 583.333 583.333 583.333 583.333 583.333 583.333 6999.996

Computer(Office) 26400 733.333 733.333 733.333 733.333 733.333 733.333 733.333 733.333 733.333 733.333 733.333 733.333 8799.996

Inkjet All-In-Ones: Epaon 1277 35.45 35.45 35.45 35.45 35.45 35.45 35.45 35.45 35.45 35.45 35.45 35.45 425.4

Data storage & Media 182 5.0333 5.0333 5.0333 5.0333 5.0333 5.0333 5.0333 5.0333 5.0333 5.0333 5.0333 5.0333 60.3996

Data storage DVD-RW 301 8.35 8.35 8.35 8.35 8.35 8.35 8.35 8.35 8.35 8.35 8.35 8.35 100.2

Projectors 10028 278.5666 278.5666 278.5666 278.5666 278.5666 278.5666 278.5666 278.5666 278.5666 278.5666 278.5666 278.5666 3342.7992

Projection Screen 3262 90.63333 90.63333 90.63333 90.63333 90.63333 90.63333 90.63333 90.63333 90.63333 90.63333 90.63333 90.63333 1087.59996

Digital SLR Cameras 13800 383.3333 383.3333 383.3333 383.3333 383.3333 383.3333 383.3333 383.3333 383.3333 383.3333 383.3333 383.3333 4599.9996

Video Camera SONY 11994 333.1666 333.1666 333.1666 333.1666 333.1666 333.1666 333.1666 333.1666 333.1666 333.1666 333.1666 333.1666 3997.9992

Page 120: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Wireless networking 875 24.283333 24.283333 24.283333 24.283333 24.283333 24.283333 24.283333 24.283333 24.283333 24.283333 24.283333 24.283333 291.399996

Telephone 800 22.2333 22.2333 22.2333 22.2333 22.2333 22.2333 22.2333 22.2333 22.2333 22.2333 22.2333 22.2333 266.7996

Microphone USB desktop

microphone 764 21.2 21.2 21.2 21.2 21.2 21.2 21.2 21.2 21.2 21.2 21.2 21.2 254.4

Multimedia speaker system 691 19.21666 19.21666 19.21666 19.21666 19.21666 19.21666 19.21666 19.21666 19.21666 19.21666 19.21666 19.21666 230.59992

Graphic calculator 2370 65.8333 65.8333 65.8333 65.8333 65.8333 65.8333 65.8333 65.8333 65.8333 65.8333 65.8333 65.8333 789.9996

Scientific calculator 310 8.6 8.6 8.6 8.6 8.6 8.6 8.6 8.6 8.6 8.6 8.6 8.6 103.2

Safe scan 7275 202.08333 202.08333 202.08333 202.08333 202.08333 202.08333 202.08333 202.08333 202.08333 202.08333 202.08333 202.08333 2424.99996

Network IP cameras 7894 221.7666 221.7666 221.7666 221.7666 221.7666 221.7666 221.7666 221.7666 221.7666 221.7666 221.7666 221.7666 2661.1992

Kidde fire smoke alarm 440 12.2333 12.2333 12.2333 12.2333 12.2333 12.2333 12.2333 12.2333 12.2333 12.2333 12.2333 12.2333 146.7996

Digital economy stopwatch 219 6.08333 6.08333 6.08333 6.08333 6.08333 6.08333 6.08333 6.08333 6.08333 6.08333 6.08333 6.08333 72.99996

Bookcases suite 12540 348.333 348.333 348.333 348.333 348.333 348.333 348.333 348.333 348.333 348.333 348.333 348.333 4179.996

Drawer: Four-Drawer letter size 5070 140.8333 140.8333 140.8333 140.8333 140.8333 140.8333 140.8333 140.8333 140.8333 140.8333 140.8333 140.8333 1689.9996

Drawer: Five-Drawer metal lateral

file 6381 177.25 177.25 177.25 177.25 177.25 177.25 177.25 177.25 177.25 177.25 177.25 177.25 2127

Stourage cabinets & lockers 6238 173.3 173.3 173.3 173.3 173.3 173.3 173.3 173.3 173.3 173.3 173.3 173.3 2079.6

Stacking chair 5310 147.5 147.5 147.5 147.5 147.5 147.5 147.5 147.5 147.5 147.5 147.5 147.5 1770

Folding table 21870 607.5 607.5 607.5 607.5 607.5 607.5 607.5 607.5 607.5 607.5 607.5 607.5 7290

Series collection furniture 21789 605.25 605.25 605.25 605.25 605.25 605.25 605.25 605.25 605.25 605.25 605.25 605.25 7263

Furniture bundles/Computer

solutions 61581 1315.8333 1315.8333 1315.8333 1315.8333 1315.8333 1315.8333 1315.8333 1315.8333 1315.8333 1315.8333 1315.8333 1315.8333 15789.9996

Furniture bundles/ Office Tioga 26601 738.91666 738.91666 738.91666 738.91666 738.91666 738.91666 738.91666 738.91666 738.91666 738.91666 738.91666 738.91666 8866.99992

Wall clock 764 21.2 21.2 21.2 21.2 21.2 21.2 21.2 21.2 21.2 21.2 21.2 21.2 254.4

Total 278026 7330.64854 7330.64854 7330.64854 7330.64854 7330.64854 7330.64854 7330.64854 7330.64854 7330.64854 7330.64854 7330.64854 7330.64854 87967.7825

Appliances Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Ceiling casste air conditioners 51401 1427.8166 1427.8166 1427.8166 1427.8166 1427.8166 1427.8166 1427.8166 1427.8166 1427.8166 1427.8166 1427.8166 1427.8166 17133.7992

Hotter & Cooler 3300 91.666 91.666 91.666 91.666 91.666 91.666 91.666 91.666 91.666 91.666 91.666 91.666 1099.992

Programmable coffee maker 746 20.7 20.7 20.7 20.7 20.7 20.7 20.7 20.7 20.7 20.7 20.7 20.7 248.4

Refrigerator 3150 87.5 87.5 87.5 87.5 87.5 87.5 87.5 87.5 87.5 87.5 87.5 87.5 1050

Vacuums 954 26.5 26.5 26.5 26.5 26.5 26.5 26.5 26.5 26.5 26.5 26.5 26.5 318

Total 59551 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 19850.1912

Cleaning tool & equipment Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

First aid & safety 6382 177.2666 177.2666 177.2666 177.2666 177.2666 177.2666 177.2666 177.2666 177.2666 177.2666 177.2666 177.2666 2127.1992

Wastebaskets 476 13.2 13.2 13.2 13.2 13.2 13.2 13.2 13.2 13.2 13.2 13.2 13.2 158.4

Bathroom tissue 474 13.1666 13.1666 13.1666 13.1666 13.1666 13.1666 13.1666 13.1666 13.1666 13.1666 13.1666 13.1666 157.9992

Napkins 1149 31.91666 31.91666 31.91666 31.91666 31.91666 31.91666 31.91666 31.91666 31.91666 31.91666 31.91666 31.91666 382.99992

Page 121: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Brooms & Dustpans & Brushes 71 1.9833 1.9833 1.9833 1.9833 1.9833 1.9833 1.9833 1.9833 1.9833 1.9833 1.9833 1.9833 23.7996

Cleaning supplier 480 13.333 13.333 13.333 13.333 13.333 13.333 13.333 13.333 13.333 13.333 13.333 13.333 159.996

Cleaning tool & equipment 120 3.333 3.333 3.333 3.333 3.333 3.333 3.333 3.333 3.333 3.333 3.333 3.333 39.996

Total 9152 254.19916 254.19916 254.19916 254.19916 254.19916 254.19916 254.19916 254.19916 254.19916 254.19916 254.19916 254.19916 3050.38992

Total Admin. Depreciation Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Distribution 10254 284.833 284.833 284.833 284.833 284.833 284.833 284.833 284.833 284.833 284.833 284.833 284.833 3417.996

Office equipment & supply 856066 23768.4598 23768.4598 23768.4598 23768.4598 23768.4598 23768.4598 23768.4598 23768.4598 23768.4598 23768.4598 23768.4598 23768.4598 285221.518

Technology & office machine 278026 7330.64854 7330.64854 7330.64854 7330.64854 7330.64854 7330.64854 7330.64854 7330.64854 7330.64854 7330.64854 7330.64854 7330.64854 87967.7825

Appliances 59551 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 19850.1912

Cleaning tool & equipment 9152 254.19916 254.19916 254.19916 254.19916 254.19916 254.19916 254.19916 254.19916 254.19916 254.19916 254.19916 254.19916 3050.38992

Total Admin. Depreciation 1213049 33292.3231 33292.3231 33292.3231 33292.3231 33292.3231 33292.3231 33292.3231 33292.3231 33292.3231 33292.3231 33292.3231 33292.3231 399507.877

Page 122: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Table 4.15 Total Depreciation year 2014

Operating 2014

Product research Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Microscope 22000 916.6666 916.6666 916.6666 916.6666 916.6666 916.6666 916.6666 916.6666 916.6666 916.6666 916.6666 916.6666 10999.9992

Computer table 9520 396.666 396.666 396.666 396.666 396.666 396.666 396.666 396.666 396.666 396.666 396.666 396.666 4759.992

Working chair 5119.992 213.333 213.333 213.333 213.333 213.333 213.333 213.333 213.333 213.333 213.333 213.333 213.333 2559.996

Home office set 5391.984 224.666 224.666 224.666 224.666 224.666 224.666 224.666 224.666 224.666 224.666 224.666 224.666 2695.992

Shelves & bookcase 3948 164.5 164.5 164.5 164.5 164.5 164.5 164.5 164.5 164.5 164.5 164.5 164.5 1974

Computer pavilion 45936 1320 1320 1320 1320 1320 1320 1320 1320 1320 1320 1320 1320 15840

Total 91915.976 3235.8316 3235.8316 3235.8316 3235.8316 3235.8316 3235.8316 3235.8316 3235.8316 3235.8316 3235.8316 3235.8316 3235.8316 38829.9792

Warehouse Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Steel shelf 144000 6000 6000 6000 6000 6000 6000 6000 6000 6000 6000 6000 6000 72000

Working steel table 2400 100 100 100 100 100 100 100 100 100 100 100 100 1200

Visitor chair 3000 125 125 125 125 125 125 125 125 125 125 125 125 1500

Working chair 792 33 33 33 33 33 33 33 33 33 33 33 33 396

Total 150192 6258 6258 6258 6258 6258 6258 6258 6258 6258 6258 6258 6258 75096

Tool storage Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Wardrobe sliding 3840 160 160 160 160 160 160 160 160 160 160 160 160 1920

Shoes cabinet 2280 95 95 95 95 95 95 95 95 95 95 95 95 1140

Seco hand life 34000 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 16999.992

Cart 8800 366.666 366.666 366.666 366.666 366.666 366.666 366.666 366.666 366.666 366.666 366.666 366.666 4399.992

Knife keeper 11880 495 495 495 495 495 495 495 495 495 495 495 495 5940

Scale 18000 750 750 750 750 750 750 750 750 750 750 750 750 9000

Table 2080 86.666 86.666 86.666 86.666 86.666 86.666 86.666 86.666 86.666 86.666 86.666 86.666 1039.992

Total 80880 3369.998 3369.998 3369.998 3369.998 3369.998 3369.998 3369.998 3369.998 3369.998 3369.998 3369.998 3369.998 40439.976

Hosing system Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Mix feeding machine

(small) 18000 750 750 750 750 750 750 750 750 750 750 750 750 9000

Mix feeding machine

(big) 48000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 24000

Motor for mix feeding

machine 12831.984 534.666 534.666 534.666 534.666 534.666 534.666 534.666 534.666 534.666 534.666 534.666 534.666 6415.992

Stainless nursery feeder 413799.984 17241.666 17241.666 17241.666 17241.666 17241.666 17241.666 17241.666 17241.666 17241.666 17241.666 17241.666 17241.666 206899.992

Pen pig 279999.984 11666.666 11666.666 11666.666 11666.666 11666.666 11666.666 11666.666 11666.666 11666.666 11666.666 11666.666 11666.666 139999.992

Nursery pen 499999.992 20833.333 20833.333 20833.333 20833.333 20833.333 20833.333 20833.333 20833.333 20833.333 20833.333 20833.333 20833.333 249999.996

Page 123: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Pen breeding 2356800 98200 98200 98200 98200 98200 98200 98200 98200 98200 98200 98200 98200 1178400

Consumer box 10

channel 8880 370 370 370 370 370 370 370 370 370 370 370 370 4440

Dump car 5599.992 233.333 233.333 233.333 233.333 233.333 233.333 233.333 233.333 233.333 233.333 233.333 233.333 2799.996

Moistening bowl 15999.984 666.666 666.666 666.666 666.666 666.666 666.666 666.666 666.666 666.666 666.666 666.666 666.666 7999.992

Nursery cup 55999.992 2333.333 2333.333 2333.333 2333.333 2333.333 2333.333 2333.333 2333.333 2333.333 2333.333 2333.333 2333.333 27999.996

Sow nipper 28999.992 1208.333 1208.333 1208.333 1208.333 1208.333 1208.333 1208.333 1208.333 1208.333 1208.333 1208.333 1208.333 14499.996

Standard fan (wall) 185760 7740 7740 7740 7740 7740 7740 7740 7740 7740 7740 7740 7740 92880

Dif-air-ceiling 29952 1248 1248 1248 1248 1248 1248 1248 1248 1248 1248 1248 1248 14976

Cooling box 307999.992 12833.333 12833.333 12833.333 12833.333 12833.333 12833.333 12833.333 12833.333 12833.333 12833.333 12833.333 12833.333 153999.996

Cooling pad 2400000 100000 100000 100000 100000 100000 100000 100000 100000 100000 100000 100000 100000 1200000

merged pump 23707.9992 987.8333 987.8333 987.8333 987.8333 987.8333 987.8333 987.8333 987.8333 987.8333 987.8333 987.8333 987.8333 11853.9996

Rain maker 8316 346.5 346.5 346.5 346.5 346.5 346.5 346.5 346.5 346.5 346.5 346.5 346.5 4158

Fogger 5499.9984 229.1666 229.1666 229.1666 229.1666 229.1666 229.1666 229.1666 229.1666 229.1666 229.1666 229.1666 229.1666 2749.9992

Coil finned heater 140622.3984 5859.2666 5859.2666 5859.2666 5859.2666 5859.2666 5859.2666 5859.2666 5859.2666 5859.2666 5859.2666 5859.2666 5859.2666 70311.1992

RGA heating 24199.992 1008.333 1008.333 1008.333 1008.333 1008.333 1008.333 1008.333 1008.333 1008.333 1008.333 1008.333 1008.333 12099.996

Slat plastic 639999.984 26666.666 26666.666 26666.666 26666.666 26666.666 26666.666 26666.666 26666.666 26666.666 26666.666 26666.666 26666.666 319999.992

Temperture control 8755.9992 364.8333 364.8333 364.8333 364.8333 364.8333 364.8333 364.8333 364.8333 364.8333 364.8333 364.8333 364.8333 4377.9996

Liquid-solid separarion 1599999.984 66666.666 66666.666 66666.666 66666.666 66666.666 66666.666 66666.666 66666.666 66666.666 66666.666 66666.666 66666.666 799999.992

Total 9119726.251 379988.594 379988.594 379988.5938 379988.594 379988.594 379988.5938 379988.594 379988.594 379988.59 379988.594 379988.594 379988.5938 4559863.126

Car Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Medium Truck 6 wheel 816000 34000 34000 34000 34000 34000 34000 34000 34000 34000 34000 34000 34000 408000

Pick-up 369199.992 15383.333 15383.333 15383.333 15383.333 15383.333 15383.333 15383.333 15383.333 15383.333 15383.333 15383.333 15383.333 184599.996

Tractor 480000 20000 20000 20000 20000 20000 20000 20000 20000 20000 20000 20000 20000 240000

Total 1665199.99 69383.333 69383.333 69383.333 69383.333 69383.333 69383.333 69383.333 69383.333 69383.333 69383.333 69383.333 69383.333 832599.996

Total Depreciation 11105214.2 462235.756 462235.756 462235.7564 462235.756 462235.756 462235.7564 462235.756 462235.756 462235.76 462235.756 462235.756 462235.7564 5546829.077

Page 124: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Administration 2014

Distribution Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Visitor chair 3000 125 125 125 125 125 125 125 125 125 125 125 125 1500

Working chair 396 16.5 16.5 16.5 16.5 16.5 16.5 16.5 16.5 16.5 16.5 16.5 16.5 198

Working steel table 2400 100 100 100 100 100 100 100 100 100 100 100 100 1200

Table 1039.992 43.333 43.333 43.333 43.333 43.333 43.333 43.333 43.333 43.333 43.333 43.333 43.333 519.996

Total 6835.992 284.833 284.833 284.833 284.833 284.833 284.833 284.833 284.833 284.833 284.833 284.833 284.833 3417.996

Office equipment & supply Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Reception counter 12799.992 533.333 533.333 533.333 533.333 533.333 533.333 533.333 533.333 533.333 533.333 533.333 533.333 6399.996

Luminous plus 3+1 37999.992 1583.333 1583.333 1583.333 1583.333 1583.333 1583.333 1583.333 1583.333 1583.333 1583.333 1583.333 1583.333 18999.996

Luminous middle table 120 PVC

mirror 5160 215 215 215 215 215 215 215 215 215 215 215 215 2580

Home office set Vectra group a2 32352 1348 1348 1348 1348 1348 1348 1348 1348 1348 1348 1348 1348 16176

Home office set Vectra group a1 6543.984 272.666 272.666 272.666 272.666 272.666 272.666 272.666 272.666 272.666 272.666 272.666 272.666 3271.992

Home office Vectra working

table a2 51240 2135 2135 2135 2135 2135 2135 2135 2135 2135 2135 2135 2135 25620

Home office Vectra working

table a1 134151.984 5589.666 5589.666 5589.666 5589.666 5589.666 5589.666 5589.666 5589.666 5589.666 5589.666 5589.666 5589.666 67075.992

Dining table + chair 76320 3180 3180 3180 3180 3180 3180 3180 3180 3180 3180 3180 3180 38160

Water closet American standard

TF-2009: I Magine 21799.992 908.333 908.333 908.333 908.333 908.333 908.333 908.333 908.333 908.333 908.333 908.333 908.333 10899.996

Washbasin American standard

WP-F422 16560 690 690 690 690 690 690 690 690 690 690 690 690 8280

Working chair SL-602-01 30720 1280 1280 1280 1280 1280 1280 1280 1280 1280 1280 1280 1280 15360

Shelves & Bookcase Vectra 15792 658 658 658 658 658 658 658 658 658 658 658 658 7896

LEGO shelf 60 259.9992 10.8333 10.8333 10.8333 10.8333 10.8333 10.8333 10.8333 10.8333 10.8333 10.8333 10.8333 10.8333 129.9996

Coffee table Baso 126 7599.9984 316.6666 316.6666 316.6666 316.6666 316.6666 316.6666 316.6666 316.6666 316.6666 316.6666 316.6666 316.6666 3799.9992

Cisso SOA525G 5-line IP phone 27600 1150 1150 1150 1150 1150 1150 1150 1150 1150 1150 1150 1150 13800

Casio DR-240HT 4719.984 196.666 196.666 196.666 196.666 196.666 196.666 196.666 196.666 196.666 196.666 196.666 196.666 2359.992

Brother FAX-335MCS 4399.992 183.333 183.333 183.333 183.333 183.333 183.333 183.333 183.333 183.333 183.333 183.333 183.333 2199.996

Comet SA-3000 8239.992 343.333 343.333 343.333 343.333 343.333 343.333 343.333 343.333 343.333 343.333 343.333 343.333 4119.996

Canon Analog system 33999.984 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 16999.992

Toshiba e-studio 230 36000 1500 1500 1500 1500 1500 1500 1500 1500 1500 1500 1500 1500 18000

Staedtler pencil 312 13 13 13 13 13 13 13 13 13 13 13 13 156

Stekler eraser 139.9992 5.8333 5.8333 5.8333 5.8333 5.8333 5.8333 5.8333 5.8333 5.8333 5.8333 5.8333 5.8333 69.9996

A4 paper Double A 360 15 15 15 15 15 15 15 15 15 15 15 15 180

UHU glue 252 10.5 10.5 10.5 10.5 10.5 10.5 10.5 10.5 10.5 10.5 10.5 10.5 126

Glue foam tape scotte 110 180 7.5 7.5 7.5 7.5 7.5 7.5 7.5 7.5 7.5 7.5 7.5 7.5 90

Basket document 1680 70 70 70 70 70 70 70 70 70 70 70 70 840

Handle the paper 219.9984 9.1666 9.1666 9.1666 9.1666 9.1666 9.1666 9.1666 9.1666 9.1666 9.1666 9.1666 9.1666 109.9992

Page 125: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Accounting record book 1039.992 43.333 43.333 43.333 43.333 43.333 43.333 43.333 43.333 43.333 43.333 43.333 43.333 519.996

Scotte tape 879.984 36.666 36.666 36.666 36.666 36.666 36.666 36.666 36.666 36.666 36.666 36.666 36.666 439.992

Stapler large size 639.984 26.666 26.666 26.666 26.666 26.666 26.666 26.666 26.666 26.666 26.666 26.666 26.666 319.992

Stapler small size 279.984 11.666 11.666 11.666 11.666 11.666 11.666 11.666 11.666 11.666 11.666 11.666 11.666 139.992

Staple 199.2 8.3 8.3 8.3 8.3 8.3 8.3 8.3 8.3 8.3 8.3 8.3 8.3 99.6

Total 570443.035 23768.4598 23768.4598 23768.4598 23768.4598 23768.4598 23768.4598 23768.4598 23768.4598 23768.46 23768.4598 23768.4598 23768.4598 285221.5176

Technology and office machine Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Computer(Record data) 13999.992 583.333 583.333 583.333 583.333 583.333 583.333 583.333 583.333 583.333 583.333 583.333 583.333 6999.996

Computer(Office) 17599.992 733.333 733.333 733.333 733.333 733.333 733.333 733.333 733.333 733.333 733.333 733.333 733.333 8799.996

Inkjet All-In-Ones: Epaon 850.8 35.45 35.45 35.45 35.45 35.45 35.45 35.45 35.45 35.45 35.45 35.45 35.45 425.4

Data storage & Media 120.7992 5.0333 5.0333 5.0333 5.0333 5.0333 5.0333 5.0333 5.0333 5.0333 5.0333 5.0333 5.0333 60.3996

Data storage DVD-RW 200.4 8.35 8.35 8.35 8.35 8.35 8.35 8.35 8.35 8.35 8.35 8.35 8.35 100.2

Projectors 6685.5984 278.5666 278.5666 278.5666 278.5666 278.5666 278.5666 278.5666 278.5666 278.5666 278.5666 278.5666 278.5666 3342.7992

Projection Screen 2175.19992 90.63333 90.63333 90.63333 90.63333 90.63333 90.63333 90.63333 90.63333 90.63333 90.63333 90.63333 90.63333 1087.59996

Digital SLR Cameras 9199.9992 383.3333 383.3333 383.3333 383.3333 383.3333 383.3333 383.3333 383.3333 383.3333 383.3333 383.3333 383.3333 4599.9996

Video Camera SONY 7995.9984 333.1666 333.1666 333.1666 333.1666 333.1666 333.1666 333.1666 333.1666 333.1666 333.1666 333.1666 333.1666 3997.9992

Wireless networking 582.799992 24.283333 24.283333 24.283333 24.283333 24.283333 24.283333 24.283333 24.283333 24.283333 24.283333 24.283333 24.283333 291.399996

Telephone 533.5992 22.2333 22.2333 22.2333 22.2333 22.2333 22.2333 22.2333 22.2333 22.2333 22.2333 22.2333 22.2333 266.7996

Microphone USB desktop

microphone 508.8 21.2 21.2 21.2 21.2 21.2 21.2 21.2 21.2 21.2 21.2 21.2 21.2 254.4

Multimedia speaker system 461.19984 19.21666 19.21666 19.21666 19.21666 19.21666 19.21666 19.21666 19.21666 19.21666 19.21666 19.21666 19.21666 230.59992

Graphic calculator 1579.9992 65.8333 65.8333 65.8333 65.8333 65.8333 65.8333 65.8333 65.8333 65.8333 65.8333 65.8333 65.8333 789.9996

Scientific calculator 206.4 8.6 8.6 8.6 8.6 8.6 8.6 8.6 8.6 8.6 8.6 8.6 8.6 103.2

Safe scan 4849.99992 202.08333 202.08333 202.08333 202.08333 202.08333 202.08333 202.08333 202.08333 202.08333 202.08333 202.08333 202.08333 2424.99996

Network IP cameras 5322.3984 221.7666 221.7666 221.7666 221.7666 221.7666 221.7666 221.7666 221.7666 221.7666 221.7666 221.7666 221.7666 2661.1992

Kidde fire smoke alarm 293.5992 12.2333 12.2333 12.2333 12.2333 12.2333 12.2333 12.2333 12.2333 12.2333 12.2333 12.2333 12.2333 146.7996

Digital economy stopwatch 145.99992 6.08333 6.08333 6.08333 6.08333 6.08333 6.08333 6.08333 6.08333 6.08333 6.08333 6.08333 6.08333 72.99996

Bookcases suite 8359.992 348.333 348.333 348.333 348.333 348.333 348.333 348.333 348.333 348.333 348.333 348.333 348.333 4179.996

Drawer: Four-Drawer letter size 3379.9992 140.8333 140.8333 140.8333 140.8333 140.8333 140.8333 140.8333 140.8333 140.8333 140.8333 140.8333 140.8333 1689.9996

Drawer: Five-Drawer metal

lateral file 4254 177.25 177.25 177.25 177.25 177.25 177.25 177.25 177.25 177.25 177.25 177.25 177.25 2127

Stourage cabinets & lockers 4159.2 173.3 173.3 173.3 173.3 173.3 173.3 173.3 173.3 173.3 173.3 173.3 173.3 2079.6

Stacking chair 3540 147.5 147.5 147.5 147.5 147.5 147.5 147.5 147.5 147.5 147.5 147.5 147.5 1770

Folding table 14580 607.5 607.5 607.5 607.5 607.5 607.5 607.5 607.5 607.5 607.5 607.5 607.5 7290

Series collection furniture 14526 605.25 605.25 605.25 605.25 605.25 605.25 605.25 605.25 605.25 605.25 605.25 605.25 7263

Furniture bundles/Computer

solutions 31579.9992 1315.8333 1315.8333 1315.8333 1315.8333 1315.8333 1315.8333 1315.8333 1315.8333 1315.8333 1315.8333 1315.8333 1315.8333 15789.9996

Furniture bundles/ Office Tioga 17733.9998 738.91666 738.91666 738.91666 738.91666 738.91666 738.91666 738.91666 738.91666 738.91666 738.91666 738.91666 738.91666 8866.99992

Wall clock 508.8 21.2 21.2 21.2 21.2 21.2 21.2 21.2 21.2 21.2 21.2 21.2 21.2 254.4

Page 126: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Total 175935.565 7330.64854 7330.64854 7330.648543 7330.64854 7330.64854 7330.648543 7330.64854 7330.64854 7330.6485 7330.64854 7330.64854 7330.648543 87967.78252

Appliances Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Ceiling casste air conditioners 34267.5984 1427.8166 1427.8166 1427.8166 1427.8166 1427.8166 1427.8166 1427.8166 1427.8166 1427.8166 1427.8166 1427.8166 1427.8166 17133.7992

Hotter & Cooler 2199.984 91.666 91.666 91.666 91.666 91.666 91.666 91.666 91.666 91.666 91.666 91.666 91.666 1099.992

Programmable coffee maker 496.8 20.7 20.7 20.7 20.7 20.7 20.7 20.7 20.7 20.7 20.7 20.7 20.7 248.4

Refrigerator 2100 87.5 87.5 87.5 87.5 87.5 87.5 87.5 87.5 87.5 87.5 87.5 87.5 1050

Vacuums 636 26.5 26.5 26.5 26.5 26.5 26.5 26.5 26.5 26.5 26.5 26.5 26.5 318

Total 39700.3824 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 19850.1912

Cleaning tool & equipment Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

First aid & safety 4254.3984 177.2666 177.2666 177.2666 177.2666 177.2666 177.2666 177.2666 177.2666 177.2666 177.2666 177.2666 177.2666 2127.1992

Wastebaskets 316.8 13.2 13.2 13.2 13.2 13.2 13.2 13.2 13.2 13.2 13.2 13.2 13.2 158.4

Bathroom tissue 315.9984 13.1666 13.1666 13.1666 13.1666 13.1666 13.1666 13.1666 13.1666 13.1666 13.1666 13.1666 13.1666 157.9992

Napkins 765.99984 31.91666 31.91666 31.91666 31.91666 31.91666 31.91666 31.91666 31.91666 31.91666 31.91666 31.91666 31.91666 382.99992

Brooms & Dustpans & Brushes 47.5992 1.9833 1.9833 1.9833 1.9833 1.9833 1.9833 1.9833 1.9833 1.9833 1.9833 1.9833 1.9833 23.7996

Cleaning supplier 319.992 13.333 13.333 13.333 13.333 13.333 13.333 13.333 13.333 13.333 13.333 13.333 13.333 159.996

Cleaning tool & equipment 79.992 3.333 3.333 3.333 3.333 3.333 3.333 3.333 3.333 3.333 3.333 3.333 3.333 39.996

Total 6100.77984 254.19916 254.19916 254.19916 254.19916 254.19916 254.19916 254.19916 254.19916 254.19916 254.19916 254.19916 254.19916 3050.38992

Total Admin. Depreciation Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Distribution 6835.992 284.833 284.833 284.833 284.833 284.833 284.833 284.833 284.833 284.833 284.833 284.833 284.833 3417.996

Office equipment & supply 570443.035 23768.4598 23768.4598 23768.4598 23768.4598 23768.4598 23768.4598 23768.4598 23768.4598 23768.46 23768.4598 23768.4598 23768.4598 285221.5176

Technology & office machine 175935.565 7330.64854 7330.64854 7330.648543 7330.64854 7330.64854 7330.648543 7330.64854 7330.64854 7330.6485 7330.64854 7330.64854 7330.648543 87967.78252

Appliances 39700.3824 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 19850.1912

Cleaning tool & equipment 6100.77984 254.19916 254.19916 254.19916 254.19916 254.19916 254.19916 254.19916 254.19916 254.19916 254.19916 254.19916 254.19916 3050.38992

Total Admin. Depreciation 799015.754 33292.3231 33292.3231 33292.3231 33292.3231 33292.3231 33292.3231 33292.3231 33292.3231 33292.323 33292.3231 33292.3231 33292.3231 399507.8772

Page 127: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Table 4.16 Total Depreciation year 2015

Operating 2015

Product research Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Microscope 11000 916.6666 916.6666 916.6666 916.6666 916.6666 916.6666 916.6666 916.6666 916.6666 916.6666 916.6666 916.6666 10999.9992

Computer table 4760 396.666 396.666 396.666 396.666 396.666 396.666 396.666 396.666 396.666 396.666 396.666 396.666 4759.992

Working chair 2560 213.333 213.333 213.333 213.333 213.333 213.333 213.333 213.333 213.333 213.333 213.333 213.333 2559.996

Home office set 2696 224.666 224.666 224.666 224.666 224.666 224.666 224.666 224.666 224.666 224.666 224.666 224.666 2695.992

Shelves & bookcase 1974 164.5 164.5 164.5 164.5 164.5 164.5 164.5 164.5 164.5 164.5 164.5 164.5 1974

Computer pavilion 15840 1320 1320 1320 1320 1320 1320 1320 1320 1320 1320 1320 1320 15840

Total 38830 3235.8316 3235.8316 3235.8316 3235.8316 3235.8316 3235.8316 3235.8316 3235.8316 3235.8316 3235.8316 3235.8316 3235.8316 38829.9792

Warehouse Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Steel shelf 72000 6000 6000 6000 6000 6000 6000 6000 6000 6000 6000 6000 6000 72000

Working steel table 1200 100 100 100 100 100 100 100 100 100 100 100 100 1200

Visitor chair 1500 125 125 125 125 125 125 125 125 125 125 125 125 1500

Working chair 396 33 33 33 33 33 33 33 33 33 33 33 33 396

Total 75096 6258 6258 6258 6258 6258 6258 6258 6258 6258 6258 6258 6258 75096

Tool storage Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Wardrobe sliding 1920 160 160 160 160 160 160 160 160 160 160 160 160 1920

Shoes cabinet 1140 95 95 95 95 95 95 95 95 95 95 95 95 1140

Seco hand life 17000 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 16999.992

Cart 4400 366.666 366.666 366.666 366.666 366.666 366.666 366.666 366.666 366.666 366.666 366.666 366.666 4399.992

Knife keeper 5940 495 495 495 495 495 495 495 495 495 495 495 495 5940

Scale 9000 750 750 750 750 750 750 750 750 750 750 750 750 9000

Table 1040 86.666 86.666 86.666 86.666 86.666 86.666 86.666 86.666 86.666 86.666 86.666 86.666 1039.992

Total 40440 3369.998 3369.998 3369.998 3369.998 3369.998 3369.998 3369.998 3369.998 3369.998 3369.998 3369.998 3369.998 40439.976

Hosing system Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Mix feeding machine

(small) 9000 750 750 750 750 750 750 750 750 750 750 750 750 9000

Mix feeding machine (big) 24000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 24000

Motor for mix feeding

machine 6416 534.666 534.666 534.666 534.666 534.666 534.666 534.666 534.666 534.666 534.666 534.666 534.666 6415.992

Stainless nursery feeder 206900 17241.666 17241.666 17241.666 17241.666 17241.666 17241.666 17241.666 17241.666 17241.666 17241.666 17241.666 17241.666 206899.992

Pen pig 140000 11666.666 11666.666 11666.666 11666.666 11666.666 11666.666 11666.666 11666.666 11666.666 11666.666 11666.666 11666.666 139999.992

Nursery pen 250000 20833.333 20833.333 20833.333 20833.333 20833.333 20833.333 20833.333 20833.333 20833.333 20833.333 20833.333 20833.333 249999.996

Pen breeding 1178400 98200 98200 98200 98200 98200 98200 98200 98200 98200 98200 98200 98200 1178400

Consumer box 10 channel 4400 370 370 370 370 370 370 370 370 370 370 370 370 4440

Page 128: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Dump car 2800 233.333 233.333 233.333 233.333 233.333 233.333 233.333 233.333 233.333 233.333 233.333 233.333 2799.996

Moistening bowl 8000 666.666 666.666 666.666 666.666 666.666 666.666 666.666 666.666 666.666 666.666 666.666 666.666 7999.992

Nursery cup 28000 2333.333 2333.333 2333.333 2333.333 2333.333 2333.333 2333.333 2333.333 2333.333 2333.333 2333.333 2333.333 27999.996

Sow nipper 14500 1208.333 1208.333 1208.333 1208.333 1208.333 1208.333 1208.333 1208.333 1208.333 1208.333 1208.333 1208.333 14499.996

Standard fan (wall) 92880 7740 7740 7740 7740 7740 7740 7740 7740 7740 7740 7740 7740 92880

Dif-air-ceiling 14976 1248 1248 1248 1248 1248 1248 1248 1248 1248 1248 1248 1248 14976

Cooling box 154000 12833.333 12833.333 12833.333 12833.333 12833.333 12833.333 12833.333 12833.333 12833.333 12833.333 12833.333 12833.333 153999.996

Cooling pad 1200000 100000 100000 100000 100000 100000 100000 100000 100000 100000 100000 100000 100000 1200000

merged pump 11854 987.8333 987.8333 987.8333 987.8333 987.8333 987.8333 987.8333 987.8333 987.8333 987.8333 987.8333 987.8333 11853.9996

Rain maker 4158 346.5 346.5 346.5 346.5 346.5 346.5 346.5 346.5 346.5 346.5 346.5 346.5 4158

Fogger 2750 229.1666 229.1666 229.1666 229.1666 229.1666 229.1666 229.1666 229.1666 229.1666 229.1666 229.1666 229.1666 2749.9992

Coil finned heater 70311 5859.2666 5859.2666 5859.2666 5859.2666 5859.2666 5859.2666 5859.2666 5859.2666 5859.2666 5859.2666 5859.2666 5859.2666 70311.1992

RGA heating 12100 1008.333 1008.333 1008.333 1008.333 1008.333 1008.333 1008.333 1008.333 1008.333 1008.333 1008.333 1008.333 12099.996

Slat plastic 320000 26666.666 26666.666 26666.666 26666.666 26666.666 26666.666 26666.666 26666.666 26666.666 26666.666 26666.666 26666.666 319999.992

Temperture control 4378 364.8333 364.8333 364.8333 364.8333 364.8333 364.8333 364.8333 364.8333 364.8333 364.8333 364.8333 364.8333 4377.9996

Liquid-solid separarion 800000 66666.666 66666.666 66666.666 66666.666 66666.666 66666.666 66666.666 66666.666 66666.666 66666.666 66666.666 66666.666 799999.992

Total 4559823 379988.5938 379988.5938 379988.5938 379988.5938 379988.5938 379988.5938 379988.5938 379988.594 379988.5938 379988.5938 379988.594 379988.594 4559863.126

Car Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Medium Truck 6 wheel 408000 34000 34000 34000 34000 34000 34000 34000 34000 34000 34000 34000 34000 408000

Pick-up 184600 15383.333 15383.333 15383.333 15383.333 15383.333 15383.333 15383.333 15383.333 15383.333 15383.333 15383.333 15383.333 184599.996

Tractor 240000 20000 20000 20000 20000 20000 20000 20000 20000 20000 20000 20000 20000 240000

Total 832600 69383.333 69383.333 69383.333 69383.333 69383.333 69383.333 69383.333 69383.333 69383.333 69383.333 69383.333 69383.333 832599.996

Page 129: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Administration 2015

Distribution Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Visitor chair 1500 125 125 125 125 125 125 125 125 125 125 125 125 1500

Working chair 198 16.5 16.5 16.5 16.5 16.5 16.5 16.5 16.5 16.5 16.5 16.5 16.5 198

Working steel table 1200 100 100 100 100 100 100 100 100 100 100 100 100 1200

Table 520 43.333 43.333 43.333 43.333 43.333 43.333 43.333 43.333 43.333 43.333 43.333 43.333 519.996

Total 3418 284.833 284.833 284.833 284.833 284.833 284.833 284.833 284.833 284.833 284.833 284.833 284.833 3417.996

Office equipment & supply Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Reception counter 6400 533.333 533.333 533.333 533.333 533.333 533.333 533.333 533.333 533.333 533.333 533.333 533.333 6399.996

Luminous plus 3+1 19000 1583.333 1583.333 1583.333 1583.333 1583.333 1583.333 1583.333 1583.333 1583.333 1583.333 1583.333 1583.333 18999.996

Luminous middle table 120

PVC mirror 2580 215 215 215 215 215 215 215 215 215 215 215 215 2580

Home office set Vectra group

a2 16176 1348 1348 1348 1348 1348 1348 1348 1348 1348 1348 1348 1348 16176

Home office set Vectra group

a1 3272 272.666 272.666 272.666 272.666 272.666 272.666 272.666 272.666 272.666 272.666 272.666 272.666 3271.992

Home office Vectra working

table a2 25620 2135 2135 2135 2135 2135 2135 2135 2135 2135 2135 2135 2135 25620

Home office Vectra working

table a1 67076 5589.666 5589.666 5589.666 5589.666 5589.666 5589.666 5589.666 5589.666 5589.666 5589.666 5589.666 5589.666 67075.992

Dining table + chair 38160 3180 3180 3180 3180 3180 3180 3180 3180 3180 3180 3180 3180 38160

Water closet American

standard TF-2009: I Magine 10900 908.333 908.333 908.333 908.333 908.333 908.333 908.333 908.333 908.333 908.333 908.333 908.333 10899.996

Washbasin American standard

WP-F422 8280 690 690 690 690 690 690 690 690 690 690 690 690 8280

Working chair SL-602-01 15360 1280 1280 1280 1280 1280 1280 1280 1280 1280 1280 1280 1280 15360

Shelves & Bookcase Vectra 7896 658 658 658 658 658 658 658 658 658 658 658 658 7896

LEGO shelf 60 130 10.8333 10.8333 10.8333 10.8333 10.8333 10.8333 10.8333 10.8333 10.8333 10.8333 10.8333 10.8333 129.9996

Coffee table Baso 126 3800 316.6666 316.6666 316.6666 316.6666 316.6666 316.6666 316.6666 316.6666 316.6666 316.6666 316.6666 316.6666 3799.9992

Cisso SOA525G 5-line IP

phone 13800 1150 1150 1150 1150 1150 1150 1150 1150 1150 1150 1150 1150 13800

Casio DR-240HT 2360 196.666 196.666 196.666 196.666 196.666 196.666 196.666 196.666 196.666 196.666 196.666 196.666 2359.992

Brother FAX-335MCS 2200 183.333 183.333 183.333 183.333 183.333 183.333 183.333 183.333 183.333 183.333 183.333 183.333 2199.996

Comet SA-3000 4120 343.333 343.333 343.333 343.333 343.333 343.333 343.333 343.333 343.333 343.333 343.333 343.333 4119.996

Canon Analog system 17000 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 1416.666 16999.992

Toshiba e-studio 230 18000 1500 1500 1500 1500 1500 1500 1500 1500 1500 1500 1500 1500 18000

Staedtler pencil 156 13 13 13 13 13 13 13 13 13 13 13 13 156

Stekler eraser 70 5.8333 5.8333 5.8333 5.8333 5.8333 5.8333 5.8333 5.8333 5.8333 5.8333 5.8333 5.8333 69.9996

A4 paper Double A 180 15 15 15 15 15 15 15 15 15 15 15 15 180

UHU glue 126 10.5 10.5 10.5 10.5 10.5 10.5 10.5 10.5 10.5 10.5 10.5 10.5 126

Glue foam tape scotte 110 90 7.5 7.5 7.5 7.5 7.5 7.5 7.5 7.5 7.5 7.5 7.5 7.5 90

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Basket document 840 70 70 70 70 70 70 70 70 70 70 70 70 840

Handle the paper 110 9.1666 9.1666 9.1666 9.1666 9.1666 9.1666 9.1666 9.1666 9.1666 9.1666 9.1666 9.1666 109.9992

Accounting record book 520 43.333 43.333 43.333 43.333 43.333 43.333 43.333 43.333 43.333 43.333 43.333 43.333 519.996

Scotte tape 440 36.666 36.666 36.666 36.666 36.666 36.666 36.666 36.666 36.666 36.666 36.666 36.666 439.992

Stapler large size 320 26.666 26.666 26.666 26.666 26.666 26.666 26.666 26.666 26.666 26.666 26.666 26.666 319.992

Stapler small size 140 11.666 11.666 11.666 11.666 11.666 11.666 11.666 11.666 11.666 11.666 11.666 11.666 139.992

Staple 100 8.3 8.3 8.3 8.3 8.3 8.3 8.3 8.3 8.3 8.3 8.3 8.3 99.6

Total 285222 23768.4598 23768.4598 23768.4598 23768.4598 23768.4598 23768.4598 23768.4598 23768.4598 23768.4598 23768.4598 23768.4598 23768.4598 285221.5176

Technology and office machine Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Computer(Record data) 7000 583.333 583.333 583.333 583.333 583.333 583.333 583.333 583.333 583.333 583.333 583.333 583.333 6999.996

Computer(Office) 8800 733.333 733.333 733.333 733.333 733.333 733.333 733.333 733.333 733.333 733.333 733.333 733.333 8799.996

Inkjet All-In-Ones: Epaon 425 35.45 35.45 35.45 35.45 35.45 35.45 35.45 35.45 35.45 35.45 35.45 35.45 425.4

Data storage & Media 60 5.0333 5.0333 5.0333 5.0333 5.0333 5.0333 5.0333 5.0333 5.0333 5.0333 5.0333 5.0333 60.3996

Data storage DVD-RW 100 8.35 8.35 8.35 8.35 8.35 8.35 8.35 8.35 8.35 8.35 8.35 8.35 100.2

Projectors 3343 278.5666 278.5666 278.5666 278.5666 278.5666 278.5666 278.5666 278.5666 278.5666 278.5666 278.5666 278.5666 3342.7992

Projection Screen 1088 90.63333 90.63333 90.63333 90.63333 90.63333 90.63333 90.63333 90.63333 90.63333 90.63333 90.63333 90.63333 1087.59996

Digital SLR Cameras 4600 383.3333 383.3333 383.3333 383.3333 383.3333 383.3333 383.3333 383.3333 383.3333 383.3333 383.3333 383.3333 4599.9996

Video Camera SONY 3009 333.1666 333.1666 333.1666 333.1666 333.1666 333.1666 333.1666 333.1666 333.1666 333.1666 333.1666 333.1666 3997.9992

Wireless networking 201 24.283333 24.283333 24.283333 24.283333 24.283333 24.283333 24.283333 24.283333 24.283333 24.283333 24.283333 24.283333 291.399996

Telephone 267 22.2333 22.2333 22.2333 22.2333 22.2333 22.2333 22.2333 22.2333 22.2333 22.2333 22.2333 22.2333 266.7996

Microphone USB desktop

microphone 254 21.2 21.2 21.2 21.2 21.2 21.2 21.2 21.2 21.2 21.2 21.2 21.2 254.4

Multimedia speaker system 231 19.21666 19.21666 19.21666 19.21666 19.21666 19.21666 19.21666 19.21666 19.21666 19.21666 19.21666 19.21666 230.59992

Graphic calculator 790 65.8333 65.8333 65.8333 65.8333 65.8333 65.8333 65.8333 65.8333 65.8333 65.8333 65.8333 65.8333 789.9996

Scientific calculator 103 8.6 8.6 8.6 8.6 8.6 8.6 8.6 8.6 8.6 8.6 8.6 8.6 103.2

Safe scan 2425 202.08333 202.08333 202.08333 202.08333 202.08333 202.08333 202.08333 202.08333 202.08333 202.08333 202.08333 202.08333 2424.99996

Network IP cameras 2661 221.7666 221.7666 221.7666 221.7666 221.7666 221.7666 221.7666 221.7666 221.7666 221.7666 221.7666 221.7666 2661.1992

Kidde fire smoke alarm 147 12.2333 12.2333 12.2333 12.2333 12.2333 12.2333 12.2333 12.2333 12.2333 12.2333 12.2333 12.2333 146.7996

Digital economy stopwatch 73 6.08333 6.08333 6.08333 6.08333 6.08333 6.08333 6.08333 6.08333 6.08333 6.08333 6.08333 6.08333 72.99996

Bookcases suite 4180 348.333 348.333 348.333 348.333 348.333 348.333 348.333 348.333 348.333 348.333 348.333 348.333 4179.996

Drawer: Four-Drawer letter

size 1690 140.8333 140.8333 140.8333 140.8333 140.8333 140.8333 140.8333 140.8333 140.8333 140.8333 140.8333 140.8333 1689.9996

Drawer: Five-Drawer metal

lateral file 2127 177.25 177.25 177.25 177.25 177.25 177.25 177.25 177.25 177.25 177.25 177.25 177.25 2127

Stourage cabinets & lockers 2080 173.3 173.3 173.3 173.3 173.3 173.3 173.3 173.3 173.3 173.3 173.3 173.3 2079.6

Stacking chair 1770 147.5 147.5 147.5 147.5 147.5 147.5 147.5 147.5 147.5 147.5 147.5 147.5 1770

Folding table 7290 607.5 607.5 607.5 607.5 607.5 607.5 607.5 607.5 607.5 607.5 607.5 607.5 7290

Series collection furniture 7263 605.25 605.25 605.25 605.25 605.25 605.25 605.25 605.25 605.25 605.25 605.25 605.25 7263

Furniture bundles/Computer

solutions 15790 1315.8333 1315.8333 1315.8333 1315.8333 1315.8333 1315.8333 1315.8333 1315.8333 1315.8333 1315.8333 1315.8333 1315.8333 15789.9996

Page 131: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Furniture bundles/ Office Tioga 8867 738.91666 738.91666 738.91666 738.91666 738.91666 738.91666 738.91666 738.91666 738.91666 738.91666 738.91666 738.91666 8866.99992

Wall clock 254 21.2 21.2 21.2 21.2 21.2 21.2 21.2 21.2 21.2 21.2 21.2 21.2 254.4

Total 86888 7330.648543 7330.648543 7330.648543 7330.648543 7330.648543 7330.648543 7330.648543 7330.64854 7330.648543 7330.648543 7330.64854 7330.64854 87967.78252

Appliances Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Ceiling casste air conditioners 17134 1427.8166 1427.8166 1427.8166 1427.8166 1427.8166 1427.8166 1427.8166 1427.8166 1427.8166 1427.8166 1427.8166 1427.8166 17133.7992

Hotter & Cooler 1100 91.666 91.666 91.666 91.666 91.666 91.666 91.666 91.666 91.666 91.666 91.666 91.666 1099.992

Programmable coffee maker 248 20.7 20.7 20.7 20.7 20.7 20.7 20.7 20.7 20.7 20.7 20.7 20.7 248.4

Refrigerator 1050 87.5 87.5 87.5 87.5 87.5 87.5 87.5 87.5 87.5 87.5 87.5 87.5 1050

Vacuums 318 26.5 26.5 26.5 26.5 26.5 26.5 26.5 26.5 26.5 26.5 26.5 26.5 318

Total 19850 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 19850.1912

Cleaning tool & equipment Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

First aid & safety 2127 177.2666 177.2666 177.2666 177.2666 177.2666 177.2666 177.2666 177.2666 177.2666 177.2666 177.2666 177.2666 2127.1992

Wastebaskets 158 13.2 13.2 13.2 13.2 13.2 13.2 13.2 13.2 13.2 13.2 13.2 13.2 158.4

Bathroom tissue 158 13.1666 13.1666 13.1666 13.1666 13.1666 13.1666 13.1666 13.1666 13.1666 13.1666 13.1666 13.1666 157.9992

Napkins 383 31.91666 31.91666 31.91666 31.91666 31.91666 31.91666 31.91666 31.91666 31.91666 31.91666 31.91666 31.91666 382.99992

Brooms & Dustpans & Brushes 24 1.9833 1.9833 1.9833 1.9833 1.9833 1.9833 1.9833 1.9833 1.9833 1.9833 1.9833 1.9833 23.7996

Cleaning supplier 160 13.333 13.333 13.333 13.333 13.333 13.333 13.333 13.333 13.333 13.333 13.333 13.333 159.996

Cleaning tool & equipment 40 3.333 3.333 3.333 3.333 3.333 3.333 3.333 3.333 3.333 3.333 3.333 3.333 39.996

Total 3050 254.19916 254.19916 254.19916 254.19916 254.19916 254.19916 254.19916 254.19916 254.19916 254.19916 254.19916 254.19916 3050.38992

Total Admin. Depreciation Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Distribution 3418 284.833 284.833 284.833 284.833 284.833 284.833 284.833 284.833 284.833 284.833 284.833 284.833 3417.996

Office equipment & supply 285222 23768.4598 23768.4598 23768.4598 23768.4598 23768.4598 23768.4598 23768.4598 23768.4598 23768.4598 23768.4598 23768.4598 23768.4598 285221.5176

Technology & office machine 86888 7330.648543 7330.648543 7330.648543 7330.648543 7330.648543 7330.648543 7330.648543 7330.64854 7330.648543 7330.648543 7330.64854 7330.64854 87967.78252

Appliances 19850 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 1654.1826 19850.1912

Cleaning tool & equipment 3050 254.19916 254.19916 254.19916 254.19916 254.19916 254.19916 254.19916 254.19916 254.19916 254.19916 254.19916 254.19916 3050.38992

Total Admin. Depreciation 398428 33292.3231 33292.3231 33292.3231 33292.3231 33292.3231 33292.3231 33292.3231 33292.3231 33292.3231 33292.3231 33292.3231 33292.3231 399507.8772

Page 132: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

4.4 Management Analysis

1.4.1 Organization Management

Food Empire 888 Co., Th. has Farming‟s Control Division have to developing,

controlling and managing the farming division. In part of division will be supervisory

authority concern on farming of company. There is leadership at Livestock Office of Mae

Chan Chiang Rai province through hand of division to provide service information skill: the

ability to acquire present and broadcast information, management skill: the ability to direct

followers and get the possible standard of work from them. Disturbance handing skill: the

ability to manage interruption, resolve conflicts, manage crisis etc. Decision making skills:

the ability arrive quality outcome from alternatives and information obtainable. The ability

finds the best approach foe reaching decision, such as by the veterinarian individual decision,

consultation etc. Hand of division skill: the ability to react quickly, to identify opportunities,

innovates and takes risk. Reflect skill: the ability to conceive and plan their own and the

organization‟s future.

Below is total name of leadership and hand of division through employees that to

work in the Farm‟s Control Division of Food Empire 888 Co., Th.

1. Veterinarian

Vet Chaiyod Intawan, Chiang Saen Veterinarian Sanatorium

2. Production control division

Animal husbandman

Worker

Housekeeper

Page 133: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

4.4.2 Organization Chart

Manager

Veterinarian

Vet. Chaiyod Intawan

Veterinarian Team

Production control division

Animal husbandman

Breed (15 Positions)

Deliver (5 Positions)

Worker

(20 Positions)

Officer Administrator

Housekeeper

(1 Position)

Page 134: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

People in the Farm’s Control Division

Food Empire 888 Co., Th. have 1person who is Veterinarian and total of staff amount

41 people, and below is to descript the characteristic and take of staff in each position.

1. Veterinarian and Team

Task

- Veterinary control, medical treatment, and supervision of animal health within the

farm must licensed by the veterinary treatment of animal diseases class, and a

license from the Department of Livestock farm.

2. Production control division

Task

- Control work of employee

- Prepare for division working plan

3. Animal husbandman

Breed, Deliver, and worker

Task

- All people are train of primary care and the delivery of drugs, feeding, etc.. by

speaker from the company

4. Housekeeper

Task

- Cleaning across in organization

- Show product and sort product to look beautiful

-

4.4.3 Administration Cost

1. Employee Salary

Wage rate for our division

1. Veterinarian 1 person 15,000baht

2. Employee in the division

Executive manager 1 person 40,000baht

Quality manager 1 person 20,000baht

Finance cost control& Accounts 1 person 20,000baht

Page 135: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Accountant 2 persons (2x15, 000) 30,000baht

Material control manager 1 person 20,000baht

Human resource manager 1 person 25,000baht

Engineer manager 1 person 30,000baht

Engineer 2 persons (2x10, 000) 20,000baht

Marketing & sales executive 1 person 30,000baht

Marketer 4 persons (4x19, 000) 76,000baht

MIS 1 person 17,000baht

Store 3 persons (3x11, 000) 33,000baht

Animal husbandman

- Breed 15 persons(15x8,000) 1,200,000baht

- Deliver 5 persons(5x7,000) 35,000baht

- Worker 20 persons(20x6,000) 120,000baht

- Housekeeper 1 person 7,500baht

Total salary expense/month 1,738,500baht

3. Station Expenses

We not purchase administration every month; because some stationary equipment

is not easy to damage in every month such as pencil, pen, paper, document case, etc. In

addition some stationary is easily to extinction out. We are purchase a lot of in one time.

So, our organization‟s stationary expense is not pay in every month and we are paying in

6 month in one year.

4. Electricity expense / month

24 kv pressure in the normal rate

Estimate use of electricity 8,000 unit x 2.6950 = 21,315 baht

Add. (+) service expense = 228.17 baht

Total electricity expense / month = 21,543.17 baht

Page 136: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Figure 4.19 Electricity

5. Water Expense / month

1000 liter = 1 cubic meter

Fore cast use 20,600 cu. m/month x 1.600 Baht = 32,960 baht

Add. (+) General Service = 30 baht

Add. (+) VAT 7% = 2,307.2 baht

Total water expense/month = 35,297.2 baht

Figure 4.20 water

*** Remark Vat not included (7%)

Generate service 30 baht

6. 3BB internet and telephone expense/month

Customer package (6 MB / 512 k)

Internet expense 590 baht/month

Telephone expense 500 baht/month

Page 137: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

** Remark (Calls within the same province 3 Baht/call)

Maintenance cost 200 baht/ month

Fax 200 baht/ month

Total 1,490 baht/ month

Explanation Administration Cost

Employee salary

Our total employee in the organization has 42 people, that it have the total salary that we

have to pay is 185,000 baht per month which is a fix cost that we will pay in every month and every

year.

Stationary expense

Our business have buy the stationary of office in every month and we have to control

the this expense such as pen, A4 paper, bill spit, plug etc. we‟re purchase the stationary a lot of

in one time such as A paper, staple, cutter, pencil, pen and scot tape. Our company not pay

the in every month because we have control the average cost.

Electricity expense

Our electric expense is high cost because the machines in our business most

use the electric for process the product. And the business is use the electricity in peak

time on the afternoon in each day that it„s time is high cost of unit in the electric cost.

Year 2011, Is the first year we are open the business, so we‟re not pay the

electricity.

Year 2012, Is the second year we have many the customer buying the product,

so we‟re increase in the process and electric expense have increase more than in the

first year.

Year 2013, Is the third year we‟re more expense in our business, so we‟re

reduce the electric expense and increase higher income than the last year.

Page 138: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Year 2014, Is the fourth year we have control all expense in our business and

in this year have many customer know in our product because we have promote

advertising in product for increase in the incomes and electric expense are increase in

this year too.

Year 2015, Is the fifth year we have make the loyalty from the customer in our

product that it make a lot of process and the electric expense of our business are

increase too.

Water expense

In our business use more water in the process of product in each year, so we„re

must to control the water expense in our business.

Year 2011, Is the first year we are open our business, so we have not pay in the

water expense in first year.

Year 2012, Is the second year we have many customer, so we have pay more in

the water expense for the process and feeding the pigs for have the quality in product.

Year 2013, Is the third year we have increase the product for the customer want

and we‟re reduce in the water expense too.

Year 2014, Is the fourth year we have increase the sale volume and feeding the

pigs for the good hygienic condition in the housing and product.

Year 2015, Is the fifth year we are increase the sales and make the loyalty from

the customer that it make many customer want in our product, so we are increase in the

process of product and many pay in water expense too.

Internet and telephone expense

Internet and telephone expense we have changing in each year. Such as when

we have many orders from the customer or increase the sales volume we‟re many to

pay in the internet and telephone expense. And when we have order normally the

price of internet and telephone expense is not pay more.

Page 139: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Car Insurance

Figure 4.21 logo Asia insurance

Food Empire 888 has to purchase the car insurance. It the insurance is 3plus is

protecting in 2 sides and it repairs the unlimited that we will get 1,000,000 baht and taxation

is 455 baht and car free is 6,745 baht per year. It is the fix cost we have pay in every year.

Fire Insurance and Rob

Figure 4.22 logo DEVES insurance

Our company do the fire insurance for all people are work in our business with

DEVES Insurance is most limit 2,000,000 baht and tax of insurance is 3,600 baht per year

that it is fix cost and this insurance is protecting year by year.

Employee motivation

Food Empire company make employee happily from reward that it make good

emotion and good quality of employee such as first, the employee can increase the sales

volume we give the incentive tour for the employee can increase sale volume. Second we

have the certificate for the employees are excellent in work. Third, we have the new uniform

of worker.

Employee training

Food Empire Company is concern with the good quality of Kurobuta pork. We need to

focus on the feeding process and manufacturing process.

Page 140: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

- Feeding process

How to the Kurobuta are gained to include with the Omega 3-6-9, low cholesterols,

and specific pathogen free. So, we need the employee to understanding and practical in

the right way. The department of livestock development can provide the knowledge and

method of feeding and caring the Kurobuta to our employee.

- Manufacturing process we focus on animal welfare which the method for killing the

pig that they still happy, not torturing. That include with 7 steps

1. Feeding the pig by water only, not the animal feed and spray water to the pig because it

is the cause of stressful which contaminated in pork.

2. become unconscious by electrics that important of the product‟ quality

3. Using the sharp knife stab into the blood vessel only a time

4. Scald 60°

5. Scrape the pork hair

6. Separate the part of pig

7. Retail cut

Then the packing process need to clean and fresh by frozen at the temperature less of 10°

for 12 hours.

So the employees need to know and understand these processes as well because it is the

method to get the high quality of product

Staff’s shirt

Figure 4.23 Staff shirt

Food Empire company have polo shirt uniform for every employees. We‟re

order the polo shirt from JIPATA Chiang Rai Shop that many people can see the logo

Page 141: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

of business or product and they can remember it. That it make the people know in our

product. The price of polo shirt is 190 baht per pieces for 42 employees.

JIPATA Chaing Rai

727 / 7-8 Utarakit, Rd weing sub-district

Amphur muang, Chaing Rai province

57100

Tel: 053-716796 www.jipata-cr.com

E-mail: [email protected]

Figure 4.24 logo Staff shirt

Page 142: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Table 4.17 Administration cost Administration Cost Year 1

Table 4.18 Administration cost

Administration Cost Year 2

Description Base Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Employee Salary 1805000 1805000 1805000 1805000 1805000 1805000 1805000 1805000 1805000 1805000 1805000 1805000 1805000 21660000

Stationary expense 31696 15,848 0 0 0 0 0 15848 0 0 0 0 0 31,696

Electricity expense 18443.17 18443.17 18643.17 18843.17 19043.17 19243.17 19443.17 19643.17 19843.17 20043.17 20243.17 20443.17 20643.17 234518

Water expense 35297.2 35297.2 35597.2 35897.2 36197.2 36497.2 36797.2 37097.2 37397.3 37697.2 37997.2 38297.2 38597.2 478663.7

Telephone expense (package) 500 500 500 500 500 500 500 500 500 500 500 500 500 6000

Internet expense 632 632 632 632 632 632 632 632 632 632 632 632 632 7584

Fire insurance 3600 3600 0 0 0 0 0 0 0 0 0 0 0 3600

Car insurance 6745 6745 0 0 0 0 0 0 0 0 0 0 0 6745

Motivation expense 0 0 0 0 0 0 0 0 0 0 0 0 5415000 5415000

Training expense 20000 20000 0 0 0 0 0 0 0 0 0 0 0 20000

Staff shirt expense 30240 15120 0 0 0 0 0 15120 0 0 0 0 0 30240

Total 1921184.9 1860372.4 1860872.4 1861372.4 1861872.4 1862372.4 1893840.4 1863372.5 1863872.4 1864372.4 1864872.4 7280372.4 27858749

Description Base Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Employee Salary 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Stationary expense 31,695 15,848 0 0 0 0 0 15,848 0 0 0 0 0 31,695

Electricity expense 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Water expense 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Telephone expense(package) 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Internet expense 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Fire insurance 3600 3600 0 0 0 0 0 0 0 0 0 0 0 3,600

Car insurance 6745 6745 0 0 0 0 0 0 0 0 0 0 0 6,745

Motivation expense 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Training expense 20000 20000 0 0 0 0 0 0 0 0 0 0 0 20,000

Staff shirt expense 15120 0 0 0 0 0 0 15120 0 0 0 0 0 15,120

Total 46,193 30967.5 77,160

Page 143: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Table 4.19 Administration cost

Administration Cost Year 3

Description Base Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Employee Salary 1805000 1805000 1805000 1805000 1805000 1805000 1805000 1805000 1805000 1805000 1805000 1805000 1805000 21660000

Stationary expense 31,696 15,848 0 0 0 0 0 15848 0 0 0 0 0 31,696

Electricity expense 15051.17 15051.17 15323.17 15590.17 15859.17 16128.17 16398.17 16668.17 16937.17 17207.17 17476.17 17746.17 18015.17 198400

Water expense 38597.2 38597.2 38897.2 39197.2 39497.2 39797.2 40097.2 40397.2 40697.2 40997.2 41297.2 41597.2 41897.2 482966.4

Telephone expense(package) 500 500 500 500 500 500 500 500 500 500 500 500 500 6000

Internet expense 632 632 632 632 632 632 632 632 632 632 632 632 632 7584

Fire insurance 3600 3600 0 0 0 0 0 0 0 0 0 0 0 3600

Car insurance 6,745.00 6,745.00 0 0 0 0 0 0 0 0 0 0 0 6,745.00

Motivation expense 0 0 0 0 0 0 0 0 0 0 0 0 5415000 5415000

Training expense 20,000.00 20000 0 0 0 0 0 0 0 0 0 0 0 20000

Staff shirt expense 30240 15120 0 0 0 0 0 15120 0 0 0 0 0 30240

Total 1921093.4 1860352.4 1860919.4 1861488.4 1862057.4 1862627.4 1894165.4 1863766.4 1864336.4 1864905.4 1865475.4 7281044.4 27862231

Table 4.20 Administration cost

Administration Cost Year 4

Description Base Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Employee Salary 1805000 1805000 1805000 1805000 1805000 1805000 1805000 1805000 1805000 1805000 1805000 1805000 1805000 21660000

Stationary expense 31,696 15,848 0 0 0 0 0 15,848 0 0 0 0 0 31,696

Electricity expense 18543.17 18543.17 18743.17 18943.17 19143.17 19343.17 19543.17 19743.17 19943.17 20143.17 20343.17 20343.17 20543.17 235318.04

Water expense 42197.2 42197.2 42497.2 42797.2 43097.2 43397.2 43697.2 43997.2 44297.2 44597.2 44897.2 45197.2 45497.2 526166.4

Telephone expense(package) 500 500 500 500 500 500 500 500 500 500 500 500 500 6000

Internet expense 632 632 632 632 632 632 632 632 632 632 632 632 632 7584

Fire insurance 3600 3600 0 0 0 0 0 0 0 0 0 0 0 3600

Car insurance 6745 6745 0 0 0 0 0 0 0 0 0 0 0 6745

Motivation expense 0 0 0 0 0 0 0 0 0 0 0 0 5415000 5415000

Training expense 20000 20000 0 0 0 0 0 0 0 0 0 0 0 20000

Staff shirt expense 30240 15120 0 0 0 0 0 15120 0 0 0 0 0 30240

Total 1928185.4 1867372.4 1867872.4 1868372.4 1868872.4 1869372.4 1900840.4 1870372.4 1870872.4 1871372.4 1871672.4 7287172.4 27942349

Page 144: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Table 4.21 Administration cost

Administration Cost Year 5

Description Base Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Employee Salary 1805000 1805000 1805000 1805000 1805000 1805000 1805000 1805000 1805000 1805000 1805000 1805000 1805000 21660000

Stationary expense 31,696 15,848 0 0 0 0 0 15,848 0 0 0 0 0 31,696

Electricity expense 21543.2 21543.2 22543.17 23543.17 24543.17 25543.17 26543.17 27543.17 28543.17 29543.17 30543.17 31543.17 32543.17 324518

Water expense 45497.2 45497.2 45797.2 46097.2 46397.2 46697.2 46997.2 47297.2 47597.2 47897.2 48197.2 48497.2 48797.2 565766.4

Telephone expense(package) 500 500 500 500 500 500 500 500 500 500 500 500 500 6000

Internet expense 632 632 632 632 632 632 632 632 632 632 632 632 632 7584

Fire insurance 3600 3600 0 0 0 0 0 0 0 0 0 0 0 3600

Car insurance 6745 6745 0 0 0 0 0 0 0 0 0 0 0 6745

Motivation expense 0 0 0 0 0 0 0 0 0 0 0 0 5415000 5415000

Training expense 20000 20000 0 0 0 0 0 0 0 0 0 0 0 20000

Staff shirt expense 30240 15120 0 0 0 0 0 15120 0 0 0 0 0 30240

Total 1934485 1874472 1875772.4 1877072.4 1878372.4 1879672.4 1911940.4 1882272.4 1883572.4 1884872.4 1886172.4 7302472.4 28071149

Page 145: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

4.5 Technical Feasibility Conclusion

Food Empire 888.co.Ltd provides many products and supported service in order to

deliver the product to the customer. Our product are include the product which can separate d

in to three type of pork products, First is the fresh pork that served to the customer via the

famous distributors including with BigC, Makro, Tesco and etc including with the packing

with Pork Cheek, Neck, Carve Picnic Shoulder Ham, Rib, Tenderloin, pork fillet, Pork eye of

Loin, Belly and etc in the segmentation of department store via the famous restaurant like

Oishi group, Black canyon something like that. Second is the processed food (ผลตภณฑแปรรป)

which is including with and special part of pork with the weight rate and price set, by the

second ways we choose the retailers and whole sales store as the distributors for example

BigC, Makro,Tesco,Seven-Eleven, Tops and so on. And the third is the fresh and processed

product that we operate the marketing and sales by our self, in this section we try to making a

new chance of business opportunities and try to entrance with the new market like GMS‟s

market, South-east market and Asia market also.

Our company‟s services are provided with fast, aggressive and correctly and we can

divided some services of our company in to three part, first is operating part, which is

including with the center of information in term control and set the freight carrying capacity

depending on the limited of transportation factors for example, when the customer send the

order to operation center, they will operate the order to warehouse and set it for suitable and

make the product transport to the customer by use a suitable transportation like Truck, Six

wheel truck something like that, Second is the services in term of suggestion and giving and

information to know about our product and consultation to plan for using our product in

there‟s future plans, the customer can simulate, set their demand for suitable by our operating

center. Third, According to the building of our farming control division may set for collective

and operative our farming step like, feeding control, medicine control, accidental control and

farming knowledge control, we will set if for giving an information to the community and the

local entrepreneur also, they will know about farm making and every step of farming

operation, it is the services that do not aspect for the non-profit of our business but we need to

help the local get many of knowledge and making them to join with our plans in to the future

also.

Page 146: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

In part of financial and management, can device into two operations period time. The

first is pre-operation period, have to study and make decision to total cost of setting

equipments in company, total cost of interior store, pay for advertising billboard tax, and

company legislation and administration cost, which we have to communicate to Chiang Rai

office of commercial affairs. In operation time period, we include many expenses such as

utility expense month in warehouse and administration cost per month, additional including

employee salary. Our employees will recruit and selected by the company‟s qualification that

have setting in position, task and responsibility of employees. We will increase knowledge of

employee and train them to be export on work, which are they will work effectively and

efficiency.

Page 147: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Chapter 5 Financial Analysis

Page 148: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

5.1 Income statement

Table 5.22 Income statement year 2011

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Revenue

Sales 0 0 0 0 0 0 3048150 12192600 12781909 18288900 21235445 22251495 89798499

Cost of good sold 0 0 0 0 0 0 2239650 8958600 9391599 13437900 15602895 16349445 65980089

Gross Income 0 0 0 0 0 0 808500 3234000 3390310 4851000 5632550 5902050 23818410

Operating expense

Selling 744800 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 843800

General & Admin 46193 0 0 0 0 0 15120 0 0 0 0 0 61313

Pre-investment expense 68000000 0 0 0 0 0 0 0 0 0 0 0 0

Depreciation 778834 778834 778834 778834 778834 778834 778834 778834 778834 778834 778834 778834 9346012

Total operating expense 69569827 787834 787834 787834 787834 787834 802954 787834 787834 787834 787834 787834 78251125

Income before interest and tax -69569827 -787834 -787834 -787834 -787834 -787834 5546 2446166 2602476 4063166 4844716 5114216 -54432715

Interest expense 244855 0 0 0 0 0 0 0 0 0 0 0 244855

Income(Loss) before income taxes -69324972 -787834 -787834 -787834 -787834 -787834 5546 2446166 2602476 4063166 4844716 5114216 -54187860

Net income for the year -69041639 -504501 -504501 -504501 -504501 -504501 288879 2729499 2885809 4346499 5128049 5397549 -50787860

Retained Earning -69041639 -69546140 -70050641 -70555142 -71059643 -71564144 -71275265 -68545766 -65659957 -61313458 -56185409 -50787860 -50787860

Page 149: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Table 5.23 Income statement year 2012

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Revenue

Sales 30481500 33529650 36577800 73269300 73269300 36577800 27433350 24385200 22861125 24385200 27433350 33529650 443733225

Cost of good sold 15187500 24636150 26875800 55493100 55493100 26875800 15286850 17917200 17634375 18810000 20156850 24636150 319002875

Gross Income 15294000 8893500 9702000 17776200 17776200 9702000 12146500 6468000 5226750 5575200 7276500 8893500 124730350

Operating expense

Selling 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 108000

General & Admin 1921185 1860372 1860372 1860372 1860372 1860372 1893840 1863373 1863872 1864872 1864872 7280372 27854249

Pre-investment expense 0 0 0 0 0 0 0 0 0 0 0 0 0

Depreciation 778834 778834 778834 778834 778834 778834 778834 778834 778834 778834 778834 778834 9346012

Total operating expense 2709019 2648207 2648207 2648207 2648207 2648207 2681675 2651207 2651707 2652707 2652707 8068207 37308261

Income before interest and tax 12584981 6245293 7053793 15127993 15127993 7053793 9464825 3816793 2575043 2922493 4623793 825293 87422089

Interest expense 244855 0 0 0 0 0 0 0 0 0 0 0 244855

Income(Loss) before income taxes 12829836 6245293 7053793 15127993 15127993 7053793 9464825 3816793 2575043 2922493 4623793 825293 87666944

Net income for the year 13113169 6528627 7337127 15411327 15411327 7337127 9748159 4100127 2858377 3205827 4907127 1108627 91066944

Retained Earning -37674691 -31146064 -23808938 -8397611 7013716 14350842 24099001 28199127 31057504 34263330 39170457 40279084 40279084

Page 150: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Table 5.24 Income statement year 2013

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Revenue

Sales 48770400 45722250 47246325 45722250 42674100 39625950 39625950 33529650 30481500 36577800 38101875 42674100 490752150

Cost of good sold 35834400 33594750 34714575 33594750 31355100 29090400 29115450 24636150 22396500 26875800 27995625 31355100 360558600

Gross Income 12936000 12127500 12531750 12127500 11319000 10535550 10510500 8893500 8085000 9702000 10106250 11319000 130193550

Operating expense

Selling 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 108000

General & Admin 1921093 1860352 1860919 1861488 1862057 1862627 1894165 1863766 1864336 1864905 1865475 7281044 27862231

Pre-investment expense 0 0 0 0 0 0 0 0 0 0 0 0 0

Depreciation 778834 778834 778834 778834 778834 778834 778834 778834 778834 778834 778834 778834 5946012

Total operating expense 2708928 2648187 2648754 2649323 2649892 2650462 2682000 2651601 2652171 2652740 2653310 8068879 33916243

Income before interest and tax 10227072 9479313 9882996 9478177 8669108 7885088 7828500 6241899 5432829 7049260 7452940 3250121 92877306

Interest expense 244855 0 0 0 0 0 0 0 0 0 0 0 244855

Income(Loss) before income taxes 10471927 9479313 9882996 9478177 8669108 7885088 7828500 6241899 5432829 7049260 7452940 3250121 93122161

Net income for the year 10716782 9479313 9882996 9478177 8669108 7885088 7828500 6241899 5432829 7049260 7452940 3250121 93367016

Retained Earning 50995866 60475179 70358175 79836353 88505461 96390549 104219049 110460949 115893778 122943038 130395979 133646100 133646100

Page 151: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Table 5.25 Income statement year 2014

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Revenue

Sales 51815500 48770400 42674100 45722250 45722250 42674100 45722250 36577800 39625950 36577800 42674100 48770400 527326900

Cost of good sold 38074050 35834400 31355100 33594750 33594750 31355100 33594750 26875800 29115450 26875800 31355100 35834400 387459450

Gross Income 13741450 12936000 11319000 12127500 12127500 11319000 12127500 9702000 10510500 9702000 11319000 12936000 139867450

Operating expense

Selling 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 108000

General & Admin 1928185 1867372 1867872 1868372 1868872 1869372 1900840 1870372 1870872 1871372 1871672 7287172 27942349

Pre-investment expense 0 0 0 0 0 0 0 0 0 0 0 0 0

Depreciation 778834 778834 778834 778834 778834 778834 778834 778834 778834 778834 778834 778834 9346012

Total operating expense 2716020 2655207 2655707 2656207 2656707 2657207 2688675 2658207 2658707 2659207 2659507 8075007 37396362

Income before interest and tax 11025430 10280793 8663293 9471293 9470793 8661793 9438825 7043793 7851793 7042793 8659493 4860993 102471088

Interest expense 244855 0 0 0 0 0 0 0 0 0 0 0 244855

Income(Loss) before income taxes 11270285 10280793 8663293 9471293 9470793 8661793 9438825 7043793 7851793 7042793 8659493 4860993 102715943

Net income for the year 11553619 10564127 8946627 9754627 9754127 8945127 9722159 7327127 8135127 7326127 8942827 5144327 106115943

Retained Earning 145199718 155763845 164710472 174465098 184219225 193164351 202886510 210213637 218348763 225674890 234617716 239762043 239762043

Page 152: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Table 5.26 Income statement year 2015

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Revenue

Sales 67059300 64011150 63401520 60963000 60963000 64011150 57914850 54866700 63096705 64925595 67059300 71631525 759903795

Cost of good sold 49272300 47032650 46584720 44793000 44793000 47032650 42553350 40313700 46360755 47704545 49272300 52631775 558344745

Gross Income 17787000 16978500 16816800 16170000 16170000 16978500 15361500 14553000 16735950 17221050 17787000 18999750 201559050

Operating expense

Selling 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 108000

General & Admin 1934485 1874472 1875772 1877072 1878372 1879672 1911940 1882272 1883572 1884872 1886172 7302472 28071149

Pre-investment expense 0 0 0 0 0 0 0 0 0 0 0 0 0

Depreciation 778834 778834 778834 778834 778834 778834 778834 778834 778834 778834 778834 778834 9346012

Total operating expense 2722319 2662306 2663607 2664907 2666207 2667507 2699775 2670107 2671407 2672707 2674007 8090307 37525161

Income before interest and tax 15064681 14316194 14153193 13505093 13503793 14310993 12661725 11882893 14064543 14548343 15112993 10909443 164033889

Interest expense 244855 0 0 0 0 0 0 0 0 0 0 0 244855

Income(Loss) before income taxes 15309536 14316194 14153193 13505093 13503793 14310993 12661725 11882893 14064543 14548343 15112993 10909443 164278744

Net income for the year 15592869 14599527 14436527 13788427 13787127 14594327 12945059 12166227 14347877 14831677 15396327 11192777 167678744

Retained Earning 255354912 269954439 284390966 298179392 311966519 326560845 339505904 351672131 366020007 380851684 396248010 407440787 407440787

Page 153: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

5.2Balance Sheet

Table 5.27 Balance sheet year 2011

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Asset

Current asset

Cash -58328133 9949359 9444858 8904357 8435856 7931355 8205114 10949733 13835542 18182041 23310090 28707639

Total current asset -58328133 9949359 9444858 8904357 8435856 7931355 8205114 10949733 13835542 18182041 23310090 28707639

Fixed asset

Operating & admin fixed asset 69286494 504501 504501 504501 504501 504501 519621 504501 504501 504501 504501 504501

Total fixed asset 69286494 504501 504501 504501 504501 504501 519621 504501 504501 504501 504501 504501

Total asset 10958361 10453860 9949359 9408858 8940357 8435856 8724735 11454234 14340043 18686542 23814591 29212140

Liability and Equity

Liability

Long term note payable 0 0 0 0 0 0 0 0 0 0 0 0

Other 0 0 0 0 0 0 0 0 0 0 0 0

Total liability 0 0 0 0 0 0 0 0 0 0 0 0

Equity

Retain earning -69041639 -69546140 -70050641 -70555142 -71059643 -71564144 -71275265 -68545766 -65659957 -61313458 -56185409 -50787860

Owner equity 80000000 80000000 80000000 80000000 80000000 80000000 80000000 80000000 80000000 80000000 80000000 80000000

Total equity 10958361 10453860 9949359 9444858 8940357 8435856 8724735 11454234 14340043 18686542 23814591 29212140

Total liability & equity 10958361 10453860 9949359 9444858 8940357 8435856 8724735 11454234 14340043 18686542 23814591 29212140

Page 154: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Table 5.28 Balance sheet year 2012

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Asset

Current asset

Cash 39899623 46489063 53826189 69237516 84648843 91985969 101700660 105831253 108689131 111893957 116801084 112494211

Total current asset 39899623 46489063 53826189 69237516 84648843 91985969 101700660 105831253 108689131 111893957 116801084 112494211

Fixed asset

Operating & admin fixed asset 2425686 2364873 2364873 2364873 2364873 2364873 2398341 2367874 2368373 2369373 2369373 7784873

Total fixed asset 2425686 2364873 2364873 2364873 2364873 2364873 2398341 2367874 2368373 2369373 2369373 7784873

Total asset 42325309 48853936 56191062 71602389 87013716 94350842 104099001 108199127 111057504 114263330 119170457 120279084

Liability and Equity

Liability

Long term note payable 0 0 0 0 0 0 0 0 0 0 0 0

Other 0 0 0 0 0 0 0 0 0 0 0 0

Total liability 0 0 0 0 0 0 0 0 0 0 0 0

Equity

Retain earning -37674691 -31146064 -23808938 -8397611 7013716 14350842 24099001 28199127 31057504 34263330 39170457 40279084

Owner equity 80000000 80000000 80000000 80000000 80000000 80000000 80000000 80000000 80000000 80000000 80000000 80000000

Total equity 42325309 48853936 56191062 71602389 87013716 94350842 104099001 108199127 111057504 114263330 119170457 120279084

Total liability & equity 42325309 48853936 56191062 71602389 87013716 94350842 104099001 108199127 111057504 114263330 119170457 120279084

Page 155: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Table 5.29 Balance sheet year 2013

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Asset

Current asset

Cash 106753605 138676993 148842755 158603697 167555570 175723421 183803717 190359348 196074941 203406966 211142669 209260555

Total current asset 106753605 138676993 148842755 158603697 167555570 175723421 183803717 190359348 196074941 203406966 211142669 209260555

Fixed asset

Operating & admin fixed asset 2425594 2364853 2365420 2365989 2366558 2367128 2398666 2368267 2368837 2369406 2369976 7785545

Total fixed asset 2425594 2364853 2365420 2365989 2366558 2367128 2398666 2368267 2368837 2369406 2369976 7785545

Total asset 109179199 141041846 151208175 160969686 169922128 178090549 186202383 192727615 198443778 205776372 213512645 217046100

Liability and Equity

Liability

Long term note payable 0 0 0 0 0 0 0 0 0 0 0 0

Other 0 0 0 0 0 0 0 0 0 0 0 0

Total liability 0 0 0 0 0 0 0 0 0 0 0 0

Equity

Retain earning 51279199 61041846 71208175 80969686 89922128 98090549 106202383 112727615 118443778 125776372 133512645 137046100

Owner equity 80000000 80000000 80000000 80000000 80000000 80000000 80000000 80000000 80000000 80000000 80000000 80000000

Total equity 131279199 141041846 151208175 160969686 169922128 178090549 186202383 192727615 198443778 205776372 213512645 217046100

Total liability & equity 131279199 141041846 151208175 160969686 169922128 178090549 186202383 192727615 198443778 205776372 213512645 217046100

Page 156: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Table 5.30 Balance sheet year 2014

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Asset

Current asset

Cash 226167032 236791972 245738099 255492225 265245852 274190478 283881169 291238764 299373390 306699017 315641543 315370370

Total current asset 226167032 236791972 245738099 255492225 265245852 274190478 283881169 291238764 299373390 306699017 315641543 315370370

Fixed asset

Operating & admin fixed asset 2432686 2371873 2372373 2372873 2373373 2373873 2405341 2374873 2375373 2375873 2376173 7791673

Total fixed asset 2432686 2371873 2372373 2372873 2373373 2373873 2405341 2374873 2375373 2375873 2376173 7791673

Total asset 228599718 239163845 248110472 257865098 267619225 276564351 286286510 293613637 301748763 309074890 318017716 323162043

Liability and Equity

Liability

Long term note payable 0 0 0 0 0 0 0 0 0 0 0 0

Other 0 0 0 0 0 0 0 0 0 0 0 0

Total liability 0 0 0 0 0 0 0 0 0 0 0 0

Equity

Retain earning 148599718 159163845 168110472 177865098 187619225 196564351 206286510 213613637 221748763 229074890 238017716 243162043

Owner equity 80000000 80000000 80000000 80000000 80000000 80000000 80000000 80000000 80000000 80000000 80000000 80000000

Total equity 228599718 239163845 248110472 257865098 267619225 276564351 286286510 293613637 301748763 309074890 318017716 323162043

Total liability & equity 228599718 239163845 248110472 257865098 267619225 276564351 286286510 293613637 301748763 309074890 318017716 323162043

Page 157: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Table 5.31 Balance sheet year 2015

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Asset

Current asset

Cash 336315926 32956470 365410693 379197819 392983646 407576672 420489463 432685358 447031934 461862311 477257337 483033814

Total current asset 336315926 32956470 365410693 379197819 392983646 407576672 420489463 432685358 447031934 461862311 477257337 483033814

Fixed asset

Operating & admin fixed asset 2438986 2378973 2380273 2381573 2382873 2384173 2416441 2386773 2388073 2389373 2390673 7806973

Total fixed asset 2438986 2378973 2380273 2381573 2382873 2384173 2416441 2386773 2388073 2389373 2390673 7806973

Total asset 338754912 35335443 367790966 381579392 395366519 409960845 422905904 435072131 449420007 464251684 479648010 490840787

Liability and Equity

Liability

Long term note payable 0 0 0 0 0 0 0 0 0 0 0 0

Other 0 0 0 0 0 0 0 0 0 0 0 0

Total liability 0 0 0 0 0 0 0 0 0 0 0 0

Equity

Retain earning 258754912 273354439 287790965.6 301579392.2 315366518.8 329960845 342905904 355072131 369420007 384251684 399648010 410840787

Owner equity 80000000 80000000 80000000 80000000 80000000 80000000 80000000 80000000 80000000 80000000 80000000 80000000

Total equity 338754912 353354439 367790966 381579392 395366519 409960845 422905904 435072131 449420007 464251684 479648010 490840787

Total liability & equity 338754912 353354439 367790966 381579392 395366519 409960845 422905904 435072131 449420007 464251684 479648010 490840787

Page 158: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

5.4 Statement of Cash flow

Table 5.32 Statement of Cash Flow year 2011 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Cash flow from operating activity

Cash received

Cash received on cash sale 0 0 0 0 0 0 3048150 12192600 12781909 18288900 21235445 22251495 89798499

Adjust deperciation 778834 778834 778834 778834 778834 778834 778834 778834 778834 778834 778834 778834 5946012

Total cash received 778834 778834 778834 778834 778834 778834 3826984 12971434 13560743 19067734 22014279 23030329 99144511

Cash paid

Cash paid for cost of goods sold 0 0 0 0 0 0 2239650 8958600 9391599 13437900 15602895 16349445 65980089

Cash paid for operating expense 69569827 787834 787834 787834 787834 787834 802954 787834 787834 787834 787834 787834 74851125

cash paid for income tax 0 0 0 0 0 0 914445 4511262 4729306 4972023 5773071 8233053 29133161

Total cash paid 69569827 787834 787834 787834 787834 787834 3957049 14257696 14908740 19197757 22163800 25370332 173364375

Net cash flow form investment activity -68790993 -9000 -9000 -9000 -9000 -9000 -130065 -1286262 -1347996 -130023 -149521 -2340003 -74219864

Cash flow from investment activity

Cash received

Cash received from sale 0 0 0 0 0 0 3048150 12192600 12781909 18288900 21235445 22251495 89798499

Total cash received 0 0 0 0 0 0 3048150 12192600 12781909 18288900 21235445 22251495 89798499

Cash paid

Cash paid investment on operating 10179527 0 0 0 0 0 0 0 0 0 0 0 10179527

Cash paid investment on adminstrative 0 0 0 0 0 0 0 0 0 0 0 0 0

Total cash paid 10179527 0 0 0 0 0 0 0 0 0 0 0 10179527

Net cash flow from invesment activity 10179527 0 0 0 0 0 3048150 12192600 12781909 18288900 21235445 22251495 99978026

Cash flow from financing activity

Cash received

Borrowing cash 0 0 0 0 0 0 0 0 0 0 0 0 0

Total cash received 0 0 0 0 0 0 0 0 0 0 0 0 0

Cash paid

Cash paid for interest 0 0 0 0 0 0 0 0 0 0 0 0 0

Total cash paid 0 0 0 0 0 0 0 0 0 0 0 0 0

Net cash flow fron finaning activity 0 0 0 0 0 0 0 0 0 0 0 0 0

Net increase/decrease in cash -58611466 -9000 -9000 -9000 -9000 -9000 2918085 10906338 11433913 18158877 21085924 19911492 25758162

Beginning cash 80000000 21388534 21379534 21370534 21361534 21352534 21343534 24261619 35167957 46601870 64760747 85846671 464835067

Ending cash 21388534 21379534 21370534 21361534 21352534 21343534 24261619 35167957 46601870 64760747 85846671 105758162 490593229

Page 159: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Table 5.33 Statement of Cash Flow year 2012

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Cash flow from operating activity

Cash received

Cash received on cash sale 30481500 33529650 36577800 73269300 73269300 36577800 27433350 24385200 22861125 24385200 27433350 33529650 443733225

Adjust deperciation 778834 778834 778834 778834 778834 778834 778834 778834 778834 778834 778834 778834 9346012

Total cash received 31260334 34308484 37356634 74048134 74048134 37356634 28212184 25164034 23639959 25164034 28212184 34308484 453079237

Cash paid

Cash paid for cost of goods sold 15187500 24636150 26875800 55493100 55493100 26875800 15286850 17917200 17634375 18810000 20156850 24636150 319002875

Cash paid for operating expense 2709019 2648207 2648207 2648207 2648207 2648207 2681675 2651207 2651707 2652707 2652707 8068207 37308261

cash paid for income tax 11278155 12405971 13533786 27109641 27109641 13533786 10150340 9022524 82458616 9022524 10150340 1240597 227015920

Total cash paid 29174674 39690327 43057793 85250948 85250948 43057793 28118864 29590931 8458616 30485231 32959896 33944954 489040974

Net cash flow form investment activity 2085660 -5381843 -5701158 -11202813 -11202813 -5701158 93320 -4426897 15181343 -5321196 -4747712 363531 -35961737

Cash flow from investment activity

Cash received

Cash received from sale 30481500 33529650 36577800 73269300 73269300 36577800 27433350 24385200 22861125 24385200 27433350 33529650 443733225

Total cash received 30481500 33529650 36577800 73269300 73269300 36577800 27433350 24385200 22861125 24385200 27433350 33529650 443733225

Cash paid

Cash paid investment on operating 0 0 0 0 0 0 0 0 0 0 0 0 0

Cash paid investment on adminstrative 0 0 0 0 0 0 0 0 0 0 0 0 0

Total cash paid 0 0 0 0 0 0 0 0 0 0 0 0 0

Net cash flow from invesment activity 30481500 33529650 36577800 73269300 73269300 36577800 27433350 24385200 22861125 24385200 27433350 33529650 443733225

Cash flow from financing activity

Cash received

Borrowing cash 0 0 0 0 0 0 0 0 0 0 0 0 0

Total cash received 0 0 0 0 0 0 0 0 0 0 0 0 0

Cash paid

Cash paid for interest 0 0 0 0 0 0 0 0 0 0 0 0 0

Total cash paid 0 0 0 0 0 0 0 0 0 0 0 0 0

Net cash flow fron finaning activity 0 0 0 0 0 0 0 0 0 0 0 0 0

Net increase/decrease in cash 32567160 28147807 30876642 62066487 62066487 30876642 27526670 19958304 38042468 19064004 22685638 33893181 407771488

Beginning cash 105758162 138325322 166473130 197349771 259416258 321482744 352359386 379886056 399844360 437886828 456950831 479636469 3695369318

Ending cash 138325322 166473130 197349771 259416258 321482744 352359386 379886056 399844360 437886828 456950831 479636469 513529650 4103140805

Page 160: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Table 5.34 Statement of Cash Flow year 2013

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Cash flow from operating activity

Cash received

Cash received on cash sale 48770400 45722250 47246325 45722250 42674100 39625950 39625950 33529650 30481500 36577800 38101875 42674100 490752150

Adjust deperciation 778834 778834 778834 778834 778834 778834 778834 778834 778834 778834 778834 778834 9346012

Total cash received 49549234 46501084 48025159 46501084 43452934 40404784 40404784 34308484 31260334 37356634 38880709 43452934 500098162

Cash paid

Cash paid for cost of goods sold 35834400 33594750 34714575 33594750 31355100 29090400 29115450 24636150 22396500 26875800 27995625 31355100 360558600

Cash paid for operating expense 2708928 2648187 2648754 2649323 2649892 2650462 2682000 2651601 2652171 2652740 2653310 8068879 37316244

cash paid for income tax 18045048 16917233 12844393 12430058 11601387 14661602 14661602 12405971 11278155 13533786 14097694 15789417 168266343

Total cash paid 56588376 53160169 50207721 48674130 45606379 46402463 46459051 39693721 36326826 43062326 44746628 55213396 566141187

Net cash flow form investment activity -7039141 -6659085 -2182562 -2173046 -2153444 -5997679 -6054267 -5385237 -5066491 -5705691 -5865919 -11760461 -66043025

Cash flow from investment activity

Cash received

Cash received from sale 48770400 45722250 47246325 45722250 42674100 39625950 39625950 33529650 30481500 36577800 38101875 42674100 490752150

Total cash received 48770400 45722250 47246325 45722250 42674100 39625950 39625950 33529650 30481500 36577800 38101875 42674100 490752150

Cash paid

Cash paid investment on operating 0 0 0 0 0 0 0 0 0 0 0 0 0

Cash paid investment on adminstrative 0 0 0 0 0 0 0 0 0 0 0 0 0

Total cash paid 0 0 0 0 0 0 0 0 0 0 0 0 0

Net cash flow from invesment activity 48770400 45722250 47246325 45722250 42674100 39625950 39625950 33529650 30481500 36577800 38101875 42674100 490752150

Cash flow from financing activity

Cash received

Borrowing cash 0 0 0 0 0 0 0 0 0 0 0 0 0

Total cash received 0 0 0 0 0 0 0 0 0 0 0 0 0

Cash paid

Cash paid for interest 0 0 0 0 0 0 0 0 0 0 0 0 0

Total cash paid 0 0 0 0 0 0 0 0 0 0 0 0 0

Net cash flow fron finaning activity 0 0 0 0 0 0 0 0 0 0 0 0 0

Net increase/decrease in cash 41731259 39063165 45063763 43549204 40520656 33628271 33571683 28144413 25415009 30872109 32235956 30913639 424709125

Beginning cash 513529650 555260909 594324074 639387836 682937041 723457696 757085967 790657650 818802063 844217072 875089181 907325137 8702074275

Ending cash 555260909 594324074 639387836 682937041 723457696 757085967 790657650 818802063 844217072 875089181 907325137 938238775 9126783401

Page 161: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Table 5.35 Statement of Cash Flow year 2014

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Cash flow from operating activity

Cash received

Cash received on cash sale 51815500 48770400 42674100 45722250 45722250 42674100 45722250 36577800 39625950 36577800 42674100 48770400 527326900

Adjust deperciation 778834 778834 778834 778834 778834 778834 778834 778834 778834 778834 778834 778834 9346012

Total cash received 52594334 49549234 43452934 46501084 46501084 43452934 46501084 37356634 40404784 37356634 43452934 49549234 536672912

Cash paid

Cash paid for cost of goods sold 38074050 35834400 31355100 33594750 33594750 31355100 33594750 26875800 29115450 26875800 31355100 35834400 387459450

Cash paid for operating expense 2716020 2655207 2655707 2656207 2656707 2657207 2688675 2658207 2658707 2659207 2659507 8075007 37396362

cash paid for income tax 19171735 18045048 15807233 16917233 16917233 15789417 16917233 13533786 14661602 13533786 15789417 18045048 195128769

Total cash paid 59961805 56534655 49818039 53168189 53168689 49801724 53200657 43067793 46435758 43068793 49804024 61954455 619984580

Net cash flow form investment activity -7367470 -6985420 -6365105 -6667105 -6667605 -6348789 -6699573 -5711158 -6030974 -5712158 -6351089 -12405220 -83311668

Cash flow from investment activity

Cash received

Cash received from sale 51815500 48770400 42674100 45722250 45722250 42674100 45722250 36577800 39625950 36577800 42674100 48770400 527326900

Total cash received 51815500 48770400 42674100 45722250 45722250 42674100 45722250 36577800 39625950 36577800 42674100 48770400 527326900

Cash paid

Cash paid investment on operating 0 0 0 0 0 0 0 0 0 0 0 0 0

Cash paid investment on adminstrative 0 0 0 0 0 0 0 0 0 0 0 0 0

Total cash paid 0 0 0 0 0 0 0 0 0 0 0 0 0

Net cash flow from invesment activity 51815500 48770400 42674100 45722250 45722250 42674100 45722250 36577800 39625950 36577800 42674100 48770400 527326900

Cash flow from financing activity

Cash received

Borrowing cash 0 0 0 0 0 0 0 0 0 0 0 0 0

Total cash received 0 0 0 0 0 0 0 0 0 0 0 0 0

Cash paid

Cash paid for interest 0 0 0 0 0 0 0 0 0 0 0 0 0

Total cash paid 0 0 0 0 0 0 0 0 0 0 0 0 0

Net cash flow fron finaning activity 0 0 0 0 0 0 0 0 0 0 0 0 0

Net increase/decrease in cash 44448030 41784980 36308995 39055145 39054645 36325311 39022677 30866642 33594976 30865642 36323011 36365180 444015232

Beginning cash 938238775 982686805 1024471784 1060780779 1099835925 1.139E+09 1.175E+09 1214238557 1.245E+09 1.279E+09 1309565817 1345888827 13813619093

Ending cash 982686805 1.024E+09 1060780779 1099835925 1138890570 1.175E+09 1.214E+09 1245105199 1.279E+09 1.31E+09 1345888827 1382254007 14257634325

Page 162: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Table 5.36 Statement of Cash Flow year 2015

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Cash flow from operating activity

Cash received

Cash received on cash sale 67059300 64011150 63401520 60963000 60963000 64011150 57914850 54866700 63096705 64925595 67059300 71631525 759903795

Adjust deperciation 778834 778834 778834 778834 778834 778834 778834 778834 778834 778834 778834 778834 9346012

Total cash received 67838134 64789984 64180354 61741834 61741834 64789984 58693684 55645534 63875539 65704429 67838134 72410359 769249807

Cash paid

Cash paid for cost of goods sold 49272300 47032650 46584720 44793000 44793000 47032650 42553350 40313700 46360755 47704545 49272300 52631775 558344745

Cash paid for operating expense 2722319 2662306 2663607 2664907 2666207 2667507 2699775 2670107 2671407 2672707 2674007 8090307 37525161

cash paid for income tax 24811941 23684126 23458562 22556310 22556310 23684126 21428495 20300679 23345781 24022470 24811941 26503664 281164404

Total cash paid 76806560 73379082 72706889 70014217 70015517 73384282 66681619 63284486 72377943 74399722 76758248 87225746 877034310

Net cash flow form investment activity -8968426 -8589098 -8526535 -8272382 -8273682 -8594298 -7987935 -7638951 -8502403 -8695293 -8920113 -14815387 -107784503

Cash flow from investment activity

Cash received

Cash received from sale 67059300 64011150 63401520 60963000 60963000 64011150 57914850 54866700 63096705 64925595 67059300 71631525 759903795

Total cash received 67059300 64011150 63401520 60963000 60963000 64011150 57914850 54866700 63096705 64925595 67059300 71631525 759903795

Cash paid

Cash paid investment on operating 0 0 0 0 0 0 0 0 0 0 0 0 0

Cash paid investment on adminstrative 0 0 0 0 0 0 0 0 0 0 0 0 0

Total cash paid 0 0 0 0 0 0 0 0 0 0 0 0 0

Net cash flow from invesment activity 67059300 64011150 63401520 60963000 60963000 64011150 57914850 54866700 63096705 64925595 67059300 71631525 759903795

Cash flow from financing activity

Cash received

Borrowing cash 0 0 0 0 0 0 0 0 0 0 0 0 0

Total cash received 0 0 0 0 0 0 0 0 0 0 0 0 0

Cash paid

Cash paid for interest 0 0 0 0 0 0 0 0 0 0 0 0 0

Total cash paid 0 0 0 0 0 0 0 0 0 0 0 0 0

Net cash flow fron finaning activity 0 0 0 0 0 0 0 0 0 0 0 0 0

Net increase/decrease in cash 58090874 55422053 54874985 52690618 52689318 55416852 49926915 47227749 54594302 56230302 58139187 56816138 652119292

Beginning cash 1.382E+09 1.44E+09 1495766933 1550641919 1603332536 1.656E+09 1.711E+09 1761365621 1.809E+09 1.863E+09 1919417974 1977557160 20169922631

Ending cash 1.44E+09 1.496E+09 1550641919 1603332536 1656021854 1.711E+09 1.761E+09 1808593370 1.863E+09 1.919E+09 1977557160 2034373299 20822041923

*** Net Present Value year 2011 – 2015 of Food Empire Company

NPV = 3585365830

Page 163: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Chapter 6 Risk Management

Page 164: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

6.1 Risk Analysis

Food Empire company divided type of risk into two side as follows internal forces and

external forces and external forces, both of operations on financial and the strategy of

administration may lead to positive affected by the impact got from the probabilities

situation.

6.1.1 External Forces

Risk are mainly cause by the external so, Food Empire company can‟t be control it as

possible anyway, Food Empire company had plan for protect the risk that happen from the

external that support the risk of Food Empire Company will confront in the next period, the

risk happen from external factors following as below

1. Changing in the technology for farming

Factors that becoming into quality industry with mass production so, Food Empire

company will bring knowledge on experiences and information that obtain to adaption and

development , technical or machine on productivities of Food Empire company usually

updating or make new purchasing following by the period of depreciation expense ( 5Years)

such as new hardware system (Feeding machine, Air control system, pipe line and so on )

new software system (Feeding‟s control program, Automatic Air, water flow program and

etc.) for create the effective and efficiency with our operation for making a great satisfy for

the customer and supported the standard of product quality and good work.

2. Changing in customer need

The need of customer in the purchase of quality food is available for the present

market Food Empire company are always developed the product to supported the several

need of the customer which matching with their attitude and life style moreover, there are a

lot of competitors business it is choice for customer choose. This is the risk that occurs with

our business directly and it will be affected to our sales, revenue and so on.

Page 165: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

From that reasons that risk may cause to changing of demand. Food Empire company will

have risk management for analyze the customer important in demand so, we will using the

marketing strategy with customer familiarity, attractive customer services, impressive

delivery, sale promotion with best deal, image with professional and give consultants include

pay attention on every details. Furthermore, we will serve verity of products for respond the

customer demand.

3. Economic Condition.

The economic factors of Thailand are still being risk because of the mainly factors

from political crisis. Its affect to the customer‟s popularity that has decreased significantly,

Food Empire Company will manage risk that occurred toward the economics condition by

setting the appropriate strategy with increase sales during the festival (New Year, Chinese

New Year, etc.) And tourism period (High season, Peak seasons) situation moreover, Food

Empire Company will provide several packages for respond to our focus group on the

demand for their decision to purchase. in the situation of economic instability, Food Empire

Company will find a new entrance of market for distribute our product, renew the marketing

promotion are always attractive

4. Competitive Condition

From the situation of competition in foods market segmentation, Food Empire

Company nor has any way to make good chance or fight with the major of segmentation who

provided the product of food (CP, Betagro) by the reason that there are a lot of factors that

supported, more customer intimacy, an image of brand leader in the market so, From the later

example factors that I told you before may cause a lot of problems and risk that can affected

to Food Empire Company which can reduce sales volume.

From many of reasons we found that major competitors of our company mostly provided the

productivity as mass production. They try to concerned about suitable product with the

acceptable target level (product suitable with lower price) , they try to focus the whole group

of meat consumptions with the same promotion like discount rate, Sales price decrease or buy

one get one but, in the opposite. Food Empire company are mostly focus on Middle and high

level of market only, by the reason that we would like to intend on every step of production

and services to served the unique of need of the customers for example; our production will

Page 166: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

freight to the customer with the guarantee that “The customer always received a very fresh

product”, our price is base on the unique quality and the reason of cost following by the

world economy, the customer will trust about the place where we operate the business; they

will know about our product line or they will know more and feel more closely relate with

our product. And in term of promotion, we are not provided the promotion as same as the

competitors but we will organize it with the responsible for the world and still be promoted or

make marketing at the same time such as we will enter some projects that respond to the

global warming by, if you buy our product, 5% of profit are generate to the environmental

project concerned or you will get shirt or bag that concerned with the environmental anyway,

we will promote our company pass the shirt or bag at the same tines. The customer will

fulfillment with their purchased and feel like a part of environmental helper.

5. Risk of fire

The peril going on from fire lack of control which it„s will make spread follow that is

the fuel and burn continues. The conditions of fire will severely if there are fuel supports

which Food Empire companies are many risk that going on the fire every times. The Food

Empire company located near Mae Sai Tesco Lotus in Chiang Rai about 800 meters, it don‟t

have risk to much because our farm is far from risk building like gas station, factory or

something like that . The risk of fire in Food Empire Company mostly occurs with product-

line, electric failure, or carelessness of employee. The Food Empire Company sign contact

with Deves insurance with the maximum limit fire‟s protection of 2,000,000 baht.

6.1.2 Internal Forces

Internal forces are many causes including as operation risk which executive can look

and control because these risk is under operation of Food Empire Company. Internal forces as

follows as:

1. Human Resources

It may be occurs with employee of Food Empire Company which every organizer‟s

level. The recruitment employee in each position can make risks. Food Empire Company

can‟t predict the performance of employee in each position or put the right man to the right

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job or not, because we can select employee from qualification that suitable for each position

only, so it can not know the competency of each employee immediately. In the modern

farming can receive direct risk of outside working so, the risk of engine using and accident

with employee at ever time.

For above reasons, Food Empire Company should give benefit to employees such as

life insurance and so on. Furthermore, it gives reward to superbly employee that there

responsible and diligent of your duty. Additionally, we can give salary to employee

overtime‟s payment by working. All this reason, it makes customer satisfaction and

encourage for working. Every employees of Food Empire Company are being friendly and

close-up family following by the culture of organization. it can build a greater relationship

with peaceful and harmony in organization.

2. Integrity Risk

The honesty and integrity of the company and employ are the mainly thing that attract

the external related factors to joint or cooperate with our company, it is so important so, in

order to risk that affect with the company; we will regulated the policy that concern about

some negative act that employees shouldn‟t transgress or in the other ways, Food Empire

Company will set the rule of organization that everyone can check others about the negative

act that can be affect toward the organization and they will get reward if, the negative

effected that they suggested are accurate and true.

Employee Fraud

In case of employee‟s fraud, Food Empire Company will review they work record

first and then we will try to interview that employee about their fraud. Because of

professional worker can‟t be build in the short period of time so, we will thing about the

problems that occurred with the organization first and then thing about their reasons, beside

of that, the fraud that occurred and related with our major competitors were not have any

arguments. The fraud employees will received the maximize penalty (dismissal) and action

on legal following case by case.

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3. Time management risk

Risk that occurred with time in cased of business negotiation, products delivery, and

customer’s time risk or accident cases. On everything that I told you before, it is cases that the Food

Empire Company should be thing to solve the problems too much. This is some cases that relate to

time risk management of our company

Time risk on business negotiation:

In case of the protracted time on business negotiation; we found that, this is the

problems that we are difficulty to decision because of we cannot choose above of times

management and traded partners. So, if the problems of times occurred with the business

negotiation, we will give power of times decisions as follow as the potential of our business

negotiator. And the problems of times that occurred in the condition of overtimes, the Food

Empire Company will renew of organizing by talking with the other trade‟s partner that they

are waiting, by send the representative of the marketing division or the other negotiators

instead.

Time risk on product delivery:

In case of delivery delay or error shipping, this is the directly effect that occurred with

our sales volumes and also our income, anyway, this is the factors that can be affected to the

loyalty, trust and expectation of the customer of our company. Food Empire Company will

reduce these problems by focusing the system of freight or delivery pass the electronic

ordering or (E-Ordering) the problems in case of error shipping will decreased and the

problems of delivery delay are still being risk by the accident situation that can‟t be control

Referred:

4. Financial Risk

Financial management is the most important part. it needs to be managing with

circumspection, because the financial risk can affect to the all of the operation of our

business

Page 169: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Decrease in sale

If the company‟s total sale decrease by 5%, it will affect to our company‟s sale

revenue as follow;

Year 2011 Sale revenue is 85,308,574

Year 2012 Sale revenue is 421,546,564

Year 2013 Sale revenue is 466,214,542

Year 2014 Sale revenue is 500,963,452

Year 2015 Sale revenue is 721,908,605

Therefore, if company‟s total sale decrease by 5%, it will affect to our company‟s

sales volume, profit and so on, because of our company aren‟t loan from bank, so we are not

worry about the payback period on account, anyway when the total sale are decrease on 5%

we will thinks about some strategy that will support an increasing rate of sale instead or

surely, if we can‟t create some strategy to support the reduction of sales, we will think about

the ways to decrease some cost.

If the company‟s total sale decrease by 10% it will affect to our company‟s sale

revenue as follow;

Year 2011 Sale revenue is 80,818,649

Year 2012 Sale revenue is 399,359,902

Year 2013 Sale revenue is 485,776,935

Year 2014 Sale revenue is 474,596,955

Year 2015 Sale revenue is 683,913,416

Therefore, if company‟s total decrease by 10%, it will affect to our company‟s sales

volume, profit and so on, because of our company aren‟t loan from bank, so we are not worry

about the payback period on account, anyway when the total sale are decrease on 10% we

will seriously think about the strategy that make our company return to normal sale volume.

Page 170: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

We will use the offensive strategy and gain the attractive marketing to motivate the customers

at same and/or different in term of market.

If the company‟s total sale decrease by 15%, it will affect to our company‟s sale

revenue as follow;

Year 2011 Sale revenue is 76,328,724

Year 2012 Sale revenue is 377,173,241

Year 2013 Sale revenue is 417,139,327

Year 2014 Sale revenue is 448,230,457

Year 2015 Sale revenue is 645,918,226

Therefore, if company‟s total sale decrease by 15%, it will affect to our company‟s

sales volume, profit and so on, because of our company aren‟t loan from bank, so we are not

worry about the payback period on account, anyway when the total sale are decrease on 15%

we will thinks about the ways to reduce some exceed cost like electric cost, reduce work

hours and etc. beside of that in case of the sales decreasingly, we will reconsideration about

the defensives strategy like retrenchment strategy, but not operated as the liquidation strategy

or divestiture strategy if it doesn‟t affect unless 40%

Figure 6. 25

Decreases in Total Sales between Years 2011-2015

Percentage

Figure 6.1 Decreases in Total Sales between Years 2011-2015

0

500,000,000

1,000,000,000

1,500,000,000

2,000,000,000

2,500,000,000

5% 10% 15%

Year 2015

Year 2014

Year 2013

Year 2012

Year 2011

Page 171: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

The statistic of sales decrease will present about the period of business solved or

renew the strategy. Food Empire company will use operated it as followed by the situation of

sales decrease 5, 10 and 15%.

Increases in interest rate

Food Empire company don‟t have any part of loan from bank, so we aren‟t the risk or

effect that occurred by increasing rate about interest.

Increase in cost/expense

If the company‟s cost/expense increase by 5%, it will affect to our company‟s net

income as follow:

Year 2011 20,519,406

Year 2012 108,780,207

Year 2013 112,165,620

Year 2014 120,494,477

Year 2015 173,641,813

Therefore, if company‟s cost/ expense increase by 5%, it will affect to our company‟s

because of our company aren‟t loan from bank, so we are not worry about the payback period

on account, anyway when the cost/expense increases by 5% Food Empire Company will

think about the ways to reduce cost/expense like reduce cost of logistic (The amount of

product carrying per one round on delivery, Use the suitable transport leading to the amount

of product orders) reduce electric cost , water supplies and etc, in the other hand, the risk

situation of cost/expense increases at 5% are not bring to analyze and use the strategy that I

told you before, because of Food Empire Company have already mark-up price with 20%

profit, so it cannot effect to the overall of image much more. The reason that we will set the

strategy to prevent risk that more that 5% because almost of risk not just stop and go down,

but it will be increasing more and more, so will prepared to meet with the risk that more that

5% and solved it to preserved the stabilities of the company

Page 172: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

If the company‟s cost/expense increase by 10%, it will affect to our company‟s net

income as follow:

Year 2011 17,220,401

Year 2012 92,830,062

Year 2013 94,137,690

Year 2014 101,121,541

Year 2015 145,724,575

Therefore, if company‟s cost/ expense increase by 10%, it will affect to our

company‟s because of our company aren‟t loan from bank, so we are not worry about the

payback period on account, anyway when the cost/expense increases by 10% Food Empire

Company will think about the ways to reduce cost/expense like reduce cost of logistic (The

amount of product carrying per one round on delivery, Use the suitable transport leading to

the amount of product orders) reduce electric cost , water supplies and etc, beside of that our

company will be think about the strategy to decrease rate of change in cost and also expense.

If the company‟s cost/expense increase by 15%, it will affect to our company‟s net

income as follow:

Year 2011 13,921,397

Year 2012 76,879,919

Year 2013 76,109,760

Year 2014 81,748,532

Year 2015 117,807,338

Therefore, if company‟s cost/ expense increase by 15%, it will affect to our

company‟s because of our company aren‟t loan from bank, so we are not worry about the

payback period on account, anyway when the cost/expense increases by 15% Food Empire

Company will think about the ways to reduce cost/expense like reduce cost of logistic (The

amount of product carrying per one round on delivery, Use the suitable transport leading to

the amount of product orders) reduce electric cost , water supplies and etc, beside of that our

Page 173: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

company will be think about the strategy to decrease rate of change in cost and also expense

and reorganize every parts of organization to change or make it more fit and more support the

need of management in the situation of risk of all costs and expenses.

Figure 6.26

Increase in Costs/Expenses

Percentage

Figure 6.3 Increases in Costs/Expenses

The statistic of cost/expense increase will present about the period of business solved or

renew the strategy. Food Empire company will use operated it as followed by the situation of

cost/expense increase at 5, 10 and 15%.

0

100,000,000

200,000,000

300,000,000

400,000,000

500,000,000

600,000,000

5% 10% 15%

Year 2015

Year 2014

Year 2013

Year 2012

Year 2011

Page 174: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

6.2 Conclusion of Risk Management

Risk is the opportunity that Food Empire Company will get loss income or the business

can‟t operate successful to target planning. Our company‟s risk cans divide to 2 parts. First is

risk from external factor. Second is risk from internal factor. The external factor risk is hard

and difficult to predict and cannot be control, such as Technology risk, economic risk,

changing in demand of customer risk and have competitor risk. The internal factor risk is we

often to confront in the organization, and it is the risk that we can control it, such as integrity

risk, human resources risk, employee fraud risk, and time management risk. The last risk is

financial risk, such as, If our income have to reduce it is directly to effect to our company‟s

income will also reduce too, in the sometimes, if our company expense increase, it will effect

to our company. About interest rate, because of our company aren‟t loan from bank, so we

are not worry about the payback period on account, so financial risk is important to our

company. We must always to maintain and control cost, in addition we should to

development marketing strategy of company for attracting more customers, that is to increase

our company net income and our business can continue to run the business and can be survive

from the difficult situation.

Page 175: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Chapter 7 Summary

Page 176: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

7.1 Summary of project feasibility study

We consider to the formulation of agriculture, it‟s can separate into main three

formulations: Household Agriculture, Large scale Agriculture, and Evolution Agriculture

these information can forecast, if we have develop more technology and do well the

marketing this business will make more benefit for the entrepreneur. In addition, the business

will be in the future is the entrepreneur that interested in business, care more about their

business and try for the best things. The agriculture is always a primary economic affair of

Thailand. Meanwhile, the role of agriculture for the developing country always changes with

the time. In 2000, the valued of agriculture product of Thailand was 227,324 million baht

(15.8% of GDP) and it made an employment to the labor 14.8 million people (63.4% of all of

labor in Thailand). Compare with 2007, the agriculture product had valued 340,000 million

baht (9.3% of GDP) and made an employment 13.5 million people (39.3% of all of labor in

Thailand).

Kurobuta hog can breed in Thailand. The level of lipid combining in meat is 2-3 and

will always develop specie (The level of lipid combining in meat of Japan Kurobuta hog is 8-

9). The famous food that uses Kurobuta pork as an ingredient is steak and hot pot. The

characteristic of Kurobuta hog is it has black hair and lipid has combine in their meat, so the

massage is not necessary for Korubuta hog. Kurobuta hog be famous as hygiene pork because

of it breeding in close building with air-condition evaporate-water system. The system

control by the efficiency management that will protect hog from germ, reduce the ant ibiotic

and include with the standard sterile slicing process. Therefore, Kurobuta Pork is the “best of

the best”. The fat composition is soft, white and flavorful and the meat has a fine, rich texture

that is tender and juicy. Many people describe Kurobuta as the Kobe Beef of pork production.

Food Empire 888.co.Ltd is the first pioneer of fool cycle the premium food for healthy and

wealthy product and service. We offer the premium meats and quality of service in term of

information and delivery for the middle and high level of customer and restaurant in domestic

and international for more than five hundred thousand customer and over three hundred

entrepreneur who prefer the business about premium restaurant, Food processing business

and agency. The customer can select from over 30 type of product that cover all of meat‟s

demand in food industry and trend of customer. For example: meat in part of tenderloin, strip

loin or sirloin, rib, shin or shank, topside, tongue and tails for meats form Kurobuta meat and

meat of rainbow trout which product quality while create branding and logo, increase brand

Page 177: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

image and make customer easy to remember. The price of product variable on cost, almost be

expensive than normally pork because Kurobuta contain with the omega 3-6-9 and low fat, so

it is the high quality of product. Geography and climate of Chiang Rai is suitable for cattle

and agriculture where is located in Grater Mae Khong sub region, so it will be the chance of

the company for exporting. We use the advertising to promote our product such as magazine,

billboard, newspaper, and television. Then the customer can be pay through credit card

limited to buy our product before and prepaid within 60 day. Food Empire 888.co.Ltd will

apply horizontal integration strategy because we want to made a reputation as fast as

possible. When the company has to known enough, the market will be expand. We will focus

on market of restaurant, hotel and transform product business. Although our business is not a

new type there are many competitors with the excellent management we can control all of

productivity and product quality. This is the advantage of our company that we use it as the

source to competitive with other. Moreover, the best management system, our company will

care about in any detail, our customer and include with all of factors in the organization. Our

company is located in Greater Mae Khong sub region; these will be our advantage for

distribution the product to at least five-neighbor country: China, Burma, Vietnam, Cambodia

and Lao. This area is highland and mountain that suitable for cattle. Climate is cold almost of

year. The risk to have a natural disaster is too low because of the geography of area is

highland that decrease the chance to flood and mountain can decrease the chance to have a

storm.

Even though, primary cease of the political factor in Thailand is not the same with

other country in order to political conflict. We can said that this is the rule of Thai or the Thai

style democracy (Natthakorn Tewakul, daily dose, 2010) we can sale and do the business

under the problems of political, we can run a new business that have a good strategy without

conflict factors involve (In this case we are focusing at small and medium enterprise only ).

Because of the food factors are very important for daily life of every people so, Food

business and industry is not many affect to it‟s the entrepreneur of food business can get more

revenue. Then in each part of food, business must adjust the operating plan or make the

marketing which to match with the focus group and target group, such as to use strategy as an

increase their privilege in term of partner trading developed product as a greatest trust in term

of quality and management. Secondary, In October 2010, the consumer price of index rate is

changing. It is increasing because food productivity is decrease by flood situation in

Thailand, such as vegetable, fruit, eggs, and pork. Even though, it is unaffected to increasing

Page 178: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

the price and inflation situation. Because the government helping the people who stay with

the flood crisis by product domination. Therefore, the consumer price is quiet increase that

gets along with the manufacturer price of index. Moreover, the construction price of index is

increasing rate. Ministry of commerce forecast to be inflation rate in 2011 about 3.2-3.7%.

Therefore, the government will decrease the standard of living, which ASEAN is the

important export market and good growth rate as the Middle East and Europe. In addition,

Thailand exports agreement with other countries. Therefore, the exportation of Thailand still

expands which is good export situation; Economic problem in USA and Europe, they are

drops to import the agriculture product. That affected Thailand export: the value of money

and rigid, so the competitive of price and investment are decrease: the nature disaster and

political in Thailand that affect to defining the policy of government through commercial,

investment, and tourism industry are decrease. Next, we found that Thai people esteem to

consuming more meat which was ranked a second, after the fish but, when we calculated

from represent cost of buying in year 2007 Thai people have to pay the cost of buying meat

more than fish estimate about 141.90 baht (38.95%) of their expense that spend for food. In

addition, meat consumption of their expense that spend for food and meat consumption

because of pigs can be cut and separate into many shatters, then the consumer can get all of

the values following by the way of Thai popularity. Meat consumption per person according

from the statistics in the country (Excluding the illegal killing) during the years 2005-2010

the average was 6.95 kg. Per person/year and the population, the central regions consume the

meat more than other regions estimate about 12.5 kg per person/year. Therefore, the increase

of meat production to responds demand we saw that should be increased production in

Northern (Northern is the second growth rate of meat consumptions after Southern part of

Thailand) because, the price of meat is highly flexible as well as we can produce quality meat

and price are acceptable. It would enable consumers to increase consumption of meat to

greater good for the farmer directly. At last, Food Empire 888.co.Ltd has bring the

technology call RFID (Radio Frequency Identification). Which using with five types of

animal: such as pigs and rainbow trout fish in the period of new entry. Then using with

buffalos, Cows, sheep and etc in the future plan and in term of farm management with

technology we divided farming in to three part that we call “Three Site Production” including

with Breeding Farm, Nursery Farm and Feeding Farm. For Nursery farm, we use the

technology Closing-Farm with air condition technology and evaporation, the air can past the

building smoothly through a curtain of water temperature decrease. It is suitable for feeding

pigs in addition; The Food Empire 888.co.Ltd also has the automatic feeding system by

Page 179: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

installing a sensor to control the amount of food before adding more food sufficient in order

of pigs needs beside of that, we have the system of the automatic alarm to manage the farm in

to the efficiently ways. The products of competitors are in fully integrated operations with

global standard including with fresh product and cooked food product. The competitors‟

product well knows among customers. Therefore, an important marketing strategy is

maintaining high product quality as well as continually providing excellent customer service.

The farming business in Chiang Rai is a small business that provides food to serve a domestic

and a little for exported to other province or other region. Mostly of them are served the

customers with the regularly product and low with service so, this is the chance for our

company to served the different product into the same market for making different in order to

product quality and services goods. Although we have many of comparisons in term of price

and the step of feeding but we can provide it by choose the niche market to doing the best for

attracting customer‟s attention to becomes successful business following by our vision in

finally. Food Empire 888.co.Ltd always is increasing:

In 2011, Cheek pork is the most high sale volume of the year.

In 2012, Total sales will increase 1.03% form first year.

In 2013, Total sales increase up 1.1% from first year.

In 2014, Total sale will increase 1.21% from first year, and

In 2015, the total sales increase 1.24% from first year. From the long term

marketing by advertising through the television, we can make a sustain market for our

product cause we can make a loyalty to old customer and continuously make a new customer

for whole year.

Consequently, Food Empire 888.co.Ltd provides many products and supported

service in order to deliver the product to the customer. Our product are include the product

which can separate d in to three type of pork products, First is the fresh pork that served to

the customer via the famous distributors including with BigC, Makro, Tesco and etc. Second

is the processed food (ผลตภณฑแปรรป) which is including with and special part of pork with the

weight rate and price set, and the third is the fresh and processed product that we operate the

marketing and sales by our self. In this section, we try to making a new chance of business

opportunities and try to entrance with the new market like GMS‟s market, Southeast market

and Asia market also. Our company‟s services are provided with fast, aggressive and

correctly. We can divide some services of our company in to three parts. First, when the

Page 180: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

customers send the order to operation center. They will operate the order to warehouse and

set it for suitable and make the product transport to the customer by use a suitable

transportation like Truck, Six wheels truck something like that. Second, the service is in term

of suggestion and giving and information to know about our product and consultation to plan

for using us. There is future plans, the customer can simulate, set their demand for suitable by

our operating center. Third, according to the building of our farming control division may set

for collective and operative our farming step like, feeding control, medicine control,

accidental control and farming knowledge control. We need to help the local get many of

knowledge and making them to join with our plans in to the future also.

In addition, Financial and management can device into two operations period time.

First is pre-operation period have to study and make decision to total cost of setting

equipments in company, total cost of interior store, pay for advertising billboard tax, and

company legislation and administration cost. Operation period, we include many expenses,

utility expense month in warehouse and administration cost per month, employee salary.

However, Our Company‟s risk cans divide to 2 parts. First, the external factor risk is

hard and difficult to predict and cannot be control, such as Technology risk, economic risk,

changing in demand of customer risk and have competitor risk. Second, the internal factor

risk is we often to confront in the organization, and it is the risk that we can control it, such as

integrity risk, human resources risk, employee fraud risk, and time management risk. If our

incomes have to reduce, it is directly to effect to our company‟s income will reduce too, our

company aren‟t loan from bank, so we are not worry about the payback period on account,

We must always to maintain and control cost, in addition, we should to development

marketing strategy of company for attracting more customers, that is to increase our company

net income and our business can continue to run the business and can be survive from the

difficult situation.

In conclusion, Food Empire 888.co.Ltd has a feasibility to invest in Chiang Rai

market, because in this market is interesting that can do the business which it can gain profit

and successful.

Page 181: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

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green-logistics&catid=40:logistics&Itemid=87

Office of Agricultural Economics Ministry of Agriculture. (n.d.). Export and Import

Statistics.

Retrieved Doc 23, 2010, from information database:

http://www.oae.go.th/oae_report/export_import/export.php

olxthailand. (n.d.). Retrieved Jan 16, 2010, from www.olxthailand.com:

http://chiangraicity.olxthailand.com/iid-43322419

PHT Database. (n.d.). Retrieved Doc 16, 2010, from Postharvest Thecnology Innovation

Center:

http://www.phtnet.org/research/view-abstract.asp?research_id=ah228

Siripanlop, A. (2002, June 28). Behavioral Segmentation .

Marketeer , p. http://www.marketeer.co.th/inside_detail.php?inside_id=1164.

SWINE PRODUCER AND PROCESSOR FOR EXPORTING ASSOCIATION. (n.d.).

Production statistics.

Retrieved Doc 2, 2009, from http://hypnos.cpportal.net:

http://hypnos.cpportal.net/สถต/tabid/234/Default.aspx

Trade and Economic Indices Bureau. Ministry of Commerce. (n.d.).

Office of information technology and information services.

Retrieved 12 10, 2010, from http://www.idis.ru.ac.th:

http://www.idis.ru.ac.th/report/index.php?topic=3540.0

Page 183: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์
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Appendix

Page 185: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Company Limited Registration

According to the Civil and Commercial Code

Company Limited

Is that kind of company which is formed with a capital divided into equal shares,

the liability of the shareholders being limited to the amount unpaid on the shares

respectively held by them.

Establishment of Company Limited

To establish the company limited, shall process according to the following:

1. Must have at least 3 persons signing together in order to prepare Memorandum and then

register. Upon receiving the amount of shares, the director must register as the company

within 3 months from the date of company‟s meeting to establish the company.

The promoters must have the following qualifications:

(1) Be ordinary person, not juristic person

(2) Be 12 years old or more

(3) Must reserve to buy at least 1 share

Information used to register the Memorandum

(1) Company‟s name (the same as the name reserved)

(2) Location of head office (located at which province)

(3) Objective of the company

(4) Registered capital must be divided into each share with the same value

(Share‟s value must be at least 5 Baht)

(5) Name, address, age, occupation and number of shares that person who start up the

company reserve to buy the shares)

(6) Name, address, age of 2 witnesses

2. When the Memorandum has been registered, shall perform the following:

(1).Every promoter manages to reserve and buy all the shares

(2).When all the shares are reserved, the promoters must without delay hold a general

meeting of subscribers which shall be called the statutory meeting.

3. Meeting agenda.

(1) The adoption of the regulations of the company, if any.

Page 186: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

(2) The ratification of any contracts entered into and any expenses incurred by the

promoters in promoting the company.

(3) The fixing of the amount, if any, to be paid to the promoters.

(4) The fixing of the number of preference shares, if any, to be issued, and the nature

and extent of the preferential rights accruing to them.

(5) The fixing of the number of ordinary shares or preference shares to be

allotted as fully or partly paid-up otherwise than in money, if any, and the amount up

to while they shall be considered as paid-up.

The description of the services or property in return for which such ordinary shares

or preference shares shall be allotted as paid-up shall be expressly laid down before the

meeting

(6) The appointment of the first directors and auditors and the fixing of their

respective powers.

No resolutions of the statutory meeting are valid unless passed by a majority

including at least one half of the total number of subscribers entitled to vote, and

representing at least one half of the total number of shares to such subscribers.

4. The promoters shall over the business to the directors.

5. The directors shall the respond because the promoters and subscribers to pay

forth with upon each share payable in money such amount, not less than twenty-five

percent of the share's value.

6. When the collection of share‟s price is complete, the authorized director shall

prepare the request for the registration of company‟s establishment and submit to the

registrar.

Regarding the submission for registration, the authorized director shall sign the

name on the request and must submit to register within 3 months from the date of

company statutory meeting. If not registered within the specified period, the company

statutory meeting shall be void and if would like to register to establish the company,

shall arrange the meeting for persons who reserve to buy the shares again.

Regarding the company establishment, if can perform every step as follows

within the same day that the promoters prepare the Memorandum, and the director can

request to register the Memorandum and register the company within the same day.

(1) Shall have the persons reserve to buy all the shares that the company can be

registered.

Page 187: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

(2) Arrange the meeting to establish the company to consider various affairs

according to the Civil and Commercial Code, section 1108, and all the persons who

start up the company and all the persons who reserve to buy the shares shall attend the

meeting, and all of them shall agree in the affairs in the meeting.

(3) Persons who start up the company assign all the affairs to the director.

(4) The director call the person who reserves to buy the shares to pay the shares

according to the Civil and Commercial Code, section 1110, section 2 and such share‟s price

has already been paid.

Registration

The Company imited‟s registration shall be divided into 2 steps as follows:

1. Registering the Memorandum.

2. Registering the company limited‟s establishment

The registration of the modification / change or liquidation of the company limited

In case that the company limited agrees to modify or change any registered

transactions or the shareholders would like to liquidate the business, shall request for

the registration of the modification / change of such transactions or registration of the

company‟s liquidation at the company and partnership registration office that the head

office of the company is located on.

The registration to establish and modify any transactions shall be performed according to the

method and criteria specified by the law and the government‟s rules.

Registered Transaction that the Company has to register to Modify or Change

1. The modification or change of memorandum before the company‟s establishment

2. Extraordinary resolution to

(1) Increase capital

(2) Decrease capital

(3) Merge the company

3. Company‟s merger

4. The modification or change of memorandum of association after the company‟s

establishment

5. Capital increase

6. Capital decrease

7.Regulations‟ modification

Page 188: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

8.Director

9. Number or name of authorized directors

10. Location of head office and / or branches

11. Company‟s seal

12. Other transactions that should be publicized

Place for Registration (the same as partnership)

Registration Procedure

1. Submit in person can perform according to the following:

(1) In case of registering for the establishment or changing the company‟s

name, the persons who start up the company or company‟s director shall request for

verifying and reserving the company‟s name to confide that such name is not

duplicated or similar to other names pervious registered. Upon reserving the name,

shall request for the registration of memorandum of association within 30 days by

reserving the name in person or via internet at www.dbd.go.th.

(2) Purchase the request and form from the Department of Business

Development or any of 7 business development office or provincial business

development office or download from internet from www.dbd.go.th.

(3) Prepare the request for registration and other attachments to the registrar for

consideration.

(4) Pay the fee according to the officer‟s order

(5) if aiming to issue the certificate of registered transactions, shall submit the request

and pay the fee to the officers.

(6) Receive the certificate of registration

2. Steps for registering partnership and company via internet (see the steps in

partnership)

Criteria of Signing the Signature on the Request for Registration

(1) The signature in the request and the attachments, the person shall sign by him /

herself.

(2) The signature in the request, the person shall sign in front of the registrar and

demonstrate the ID card to the registrar for verification.

Page 189: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

In case that the person cannot sign the name in front of the registrar, the person who request

shall sign the name in front of the following person:

2.1 In case of signing in the country

(1) Administration Officer or Senior Police in the area of the person who requests.

(2) Member of Thai BAR or

(3) Other persons as notified by the central registrar are

- Certified Public Account

- Committee member or officer of the Thai chamber of commerce or

provincial chamber of commerce who can certify the signature of persons who request for the

registration of partnership / company with the head office located in the province that the

Chamber is located according to the notification of the Central Partnership Registration

Office.

2.2 In case of signing in foreign countries

(1) Authorized officer of the Thai embassy or consulate, or head of the office under

the Minister of Commerce responsible for the operations in any country or other officers

authorized to perform on behalf of such abovementioned person

(2) Person who can completely certify according to the law of that country and

(3) 2 Reliable persons who can certify in front of the registrar that the signature is

such person‟s signature.

Duties of Company

(1) The company limited must prepare the financial statement once a month in

every 12 months and at least one auditor shall audit to propose to the ordinary

shareholder‟s meeting to approve the financial statement within 4 months from the

closing date, and submit the financial statement to the business information service

office, department of business development, or any provincial business development office

within 1 month from the date of financial statement‟s approval although such businesses have

not yet been started or have not ceased temporarily; otherwise, they shall have the fine

penalty of no more than 50,000 Baht.

(2) The director shall prepare the copy of list of all shareholders‟ names that are

holding the share at the time of the annual shareholders‟ meeting and the list of

persons who are not the shareholders from the date of the last shareholders‟ meeting

and submit to the department of business development or any provincial business

Page 190: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

development office within 14 days from the date of the meeting; otherwise, they shall

have the fine penalty of no more than 10,000 Baht.

(3) Must arrange the annual shareholders‟ meeting within 6 months from the

juristic person‟s registration date, and arrange the next meeting of at least one time for

every 12 months; otherwise, they shall have the fine penalty of no more than 20,000

Baht.

The invitation for the shareholders‟ meeting shall be advertised on the local

newspaper for at least one time of at least 7 days before the meeting date, and shall

send via reply mail to every shareholder named in the company‟s registration for at

least 7 days before the meeting date, except the invitation for the shareholders‟

meeting to vote for the extraordinary resolution shall be sent for at least 14 days

before the meeting date.

(4) Must prepare share certificate to the company‟s shareholders; otherwise, they shall

have the fine penalty of no more than 10,000 Baht.

(5) Must prepare the book of shareholders‟ registration of the company; otherwise,

they shall have the fine penalty of no more than 20,000 Baht.

(6) Any companies that relocate the location of head office must request for the

registration to the registrar; otherwise, they shall have the fine penalty of no more than

20,000 Baht.

In case that the juristic person does not submit the yearly financial statement as specified

by the law, such juristic person has offense, and the managing director or authorized director

on behalf of the juristic person shall also have the offense too.

Businesses that the Law specifies the period of time of submitting the registration

1) Request for registering the company‟s establishment shall be submitted within 3

months from the date of company‟s establishment.

2) Request for registering the appointment of new directors or the resignation of directors

shall be submitted within 14 days from the date of appointment or date of resignation

3) Request for registering the extraordinary resolution of capital increase or capital

decrease of the company limited or the company‟s merger shall be submitted within

14 days from the extraordinary resolution date

4) Request for registering the new regulation or modification of the company

limited‟s regulation must be submitted with 14 days from the extraordinary resolution

date

Page 191: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

5) Request for registering the company‟s merger shall be submitted within 14 days

from the date of merger

6) Request for registering the company‟s liquidation shall be submitted within 14 days

from the liquidation date

7) Request for registering the change of liquidator shall be submitted within 14 days

from the date of change

8) Request for registering the modification of liquidator‟s authority shall be

submitted within 14 days from the date that the meeting has the resolution or the court

has the decision

9) Request for registering the completeness of the company‟s liquidation shall be

submitted within 14 days from the date that the meeting has the resolution

10) The submission of the report of partnership‟s liquidation shall be submitted

every 3 months and the liquidator shall submit the report within 14 days from the date

that the 3-month period expires.

Fee Rate for Registering Company Limited

Registration Company Limited

Baht

1. Registering the memorandum of association 500.-

1.1 Registered capital of no more than 1,000,000 Baht 50.-

1.2 Every 100,000 Baht of the increase of registered capital

(fraction of 100,000 Baht shall be counted as 100,000 Baht) 50.-

1.3 Registered capital of more than 50,000,000 Baht 25,000.-

2. Register for company limited‟s establishment 5,000.-

2.1 Registered capital of no more than 1,000,000 Baht 500.-

2.2 Every 100,000 Baht of the increase of registered capital

(fraction of 100,000 Baht shall be counted as 100,000 Baht) 500.-

2.3 Registered capital of more than 50,000,000 Baht 250,000.-

3. Registering the company‟s merger 5,000.-

4. Registering the medication 250,000.-

4.1 Registering the extraordinary resolution

(capital increase / capital decrease / company‟s merger) 400.-

4.2 Registering the capital increase

(calculate according to every 100,000 Baht of the increase) 500.-

(Increase for more than 50,000,000 Baht) 250,000.-

Page 192: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

4.3 Registering the capital decrease 400.-

4.4 Registering the modification of every clause of the memorandum

of association 400.-

4.5 Registering the modification of every clause of the regulation 400.-

4.6 Registering for new directors per person 400.-

4.7 Registering for partners‟ resignation (no limit) 400.-

4.8 Registering the modification of directors‟ authority 400.-

4.9 Registering the change of location of head office and / or branches 400.-

4.10 Registering the modification of seal 400.-

4.11 Register other transactions that should be publicized 400.-

5. Registering the company‟s liquidation 400.-

6. Registering the change of liquidators 400.-

7. Registering the modification of liquidator‟s power and authority 400.-

8. Registering the modification of liquidation office 400.-

9. Registering the completeness of liquidation 400.-

Source:http://www.dbd.go.th/mainsite/index.php?id=99&L=1&sword_list[]=company&swor

d_list

[]=limite

Page 193: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Appendix

Car Insurance and Fire Insurance

Page 194: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Car Insurance

Page 195: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Source: http://www.insurethai.com/t5.html

Source: http://www.insurethai.com/buy_prb.html

Page 196: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

http://www.insurethai.com/buy3plus.html

Fire insurance

ธรกจอนใจ (SMEs CARE)

Page 197: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

ธรกจอนใจ ไปกบประกนภยเทเวศ ทใหความคมครองสงปลกสรางและอปกรณส านกงานตาง ๆ ตงแต การเกดไฟไหมฟาผา ภยพเศษเพมเตม ประกนภยธรกจหยดชะงก ประกนโจรกรรม ประกนภยกระจก ประกนภยเงน ตลอดจนประกนภยความรบผดตอบคคลภายนอก ทรพยสนทใหความคมครอง

1. สงปลกสราง หมายถง ตวอาคาร โรงงาน โกดง ส านกงาน โรงรถ ก าแพง รว และประตรว 2. ทรพยสนภายในสงปลกสราง หมายถง เฟอรนเจอร เครองตกแตงตดตงตรงตรา เครองใชและอปกรณไฟฟาตาง ๆ เครองใชส านกงาน เครองจกร และอปกรณตาง ๆ สตอกสนคาส าเรจรป, ระหวางผลต, วตถดบ

ความคมครอง หมวดท 1

1.1 ประกนอคคภย คมครองไฟไหม ฟาผา ภยระเบด และขยายความคมครองถงภยลมพาย ภยเนองจากน า แผนดนไหว ไฟปา อากาศยาน ควน การจลาจลและนดหยดงาน ภยเนองจากการกระท าปาเถอนและเจตนาราย และปจจยภายนอกอน ๆ ทไมไดระบไวในขอยกเวน

1.2 ประกนภยความเสยหายตอเครองใชไฟฟา คมครองเครองใชไฟฟาทไดรบความเสยหายจากการเดนลดวงจร การเผาไหมสายไฟในตวเอง

1.3 คาใชจายในการดบเพลง คาซอมแซมประตหนาตาง คมครองคาใชจายในการดบเพลงอนเกดจาก ภยหลกในขอ 1.1 และคาซอมแซมประตหนาตาง อนเกดจากภยโจรกรรมในหมวดท 3

1.4 คาใชจายหรอคาเชาทท าการชวคราว อนเกดจากภยหลกในขอ 1.1 ซงท าใหเกดความเสยหายจนไมสามารถประกอบการได

หมวดท 2 ประกนธรกจหยดชะงก คมครองถง ความสญเสย หรอ เสยหายอนมสาเหตมาจากภยหลก (ประกนอคคภยในขอ

1.1) เชน การสญเสยผลก าไรในชวงระหวางธรกจหยดชะงก หรอคาใชจายคงททตองจายในระหวางธรกจหยดชะงก

หมวดท 3 ประกนโจรกรรม คมครอง ความสญเสย หรอเสยหายทมตอทรพยสน อนเนองจากมาจากการโจรกรรมทปรากฎ

รองรอยการงดแงะ การปลนทรพย ชงทรพยภายในสถานทเอาประกนภย หมวดท 4 ประกนภยกระจก คมครองความสญเสยหรอเสยหายตอแผนกระจก ปายกระจก รวมกรอบ และวสดสวนควบ อน

เนองมาจากการแตกจาก อบตเหตหรอจากการเจตนาราย หมวดท 5 ประกนภยเงน คมครองความสญเสยหรอเสยหายทมตอเงนอนเกดจากการถกโจรกรรม ปลนทรพย ภายในสถานท

เอาประกนภย ทงในและนอกเวลาท าการ รวมถงเงนทเปนคาจางหรอ เงนเดอนพนกงาน หมวดท 6 ประกนภยความรบผดตอบคคลภายนอก คมครองการสญเสยหรอเสยหายตอชวต รางกาย ของบคคลภายนอก

หรอความเสยหายตอทรพยสนของบคคลภายนอก อนเกดจากความบกพรองของสถานทหรอความประมาทเลนเลอของเจาของสถานทหรอ ลกจาง ซงจะตองรบผดตามกฎหมาย

หมายเหต ผเอาประกนภยจะตองรบผดชอบความเสยหายสวนแรกตอทรพยสนทเกดอบตเหตเปนจ านวนเงน 2,000 บาทแรก

ตออบตเหตแตละครง

ตารางเบยประกนอคคภย ส าหรบบานอยอาศยในกรงเทพมหานคร และอ าเภอเมองทวประเทศ

Page 198: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

รานคายอย ส านกงาน

สงปลกสรางชน 1 สงปลกสรางชน 2 สงปลกสรางชน 1 สงปลกสรางชน 2

ทนประกนภย เบยประกน ทนประกนภย เบยประกน ทนประกนภย เบยประกน ทนประกนภย เบยประกน

300,000 757.56 300,000 1,772.99 300,000 645.21 300,000 919.31

400,000 1,010.08 400,000 2,363.63 400,000 645.21 400,000 1,225.15

500,000 1,262.26 500,000 2,954.27 500,000 645.21 500,000 1,531.17

600,000 1,515.12 600,000 3,545.98 600,000 773.61 600,000 1,837.19

700,000 1,767.64 700,000 4,136.62 700,000 903.08 700,000 2,143.21

800,000 2,020.16 800,000 4,727.26 800,000 1,031.48 800,000 2,450.30

900,000 2,272.68 900,000 5,317.90 900,000 1,160.95 900,000 2,756.32

1,000,000 2,525.20 1,000,000 5,908.54 1,000,000 1,289.35 1,000,000 3,062.34

2,000,000 5,049.33 2,000,000 11,817.08 2,000,000 2,578.70 2,000,000 6,123.61

3,000,000 7,574.53 3,000,000 17,725.62 3,000,000 3,868.05 3,000,000 9,185.96

4,000,000 10,098.66 4,000,000 23,634.16 4,000,000 5,157.40 4,000,000 12,247.22

5,000,000 12,622.79 5,000,000 29,542.70 5,000,000 6,445.68 5,000,000 15,308.49

6,000,000 15,147.99 6,000,000 35,451.24 6,000,000 7,735.03 6,000,000 18,370.83

7,000,000 17,672.12 7,000,000 41,359.78 7,000,000 9,024.38 7,000,000 21,143.21

8,000,000 20,197.32 8,000,000 47,268.32 8,000,000 10,313.73 8,000,000 24,494.44

9,000,000 22,721.45 9,000,000 53,176.86 9,000,000 11,603.08 9,000,000 27,555.71

10,000,000 25,245.58 10,000,000 59,085.40 10,000,000 12,891.36 10,000,000 30,616.98

หมายเหต เบยประกนภยตามตาราขางตน รวมภาษมลคาเพม 7% และอากรแสตมปแลว จ านวน 645.21 บาท เปนเบยประกนภยขนต า ตามพกดอตราเบยประกนภยป 2544

ตารางค านวณเบยประกนภยระยะยาว (ยงไมรวมภาษอากร)

ระยะเวลา(ป)

เบยปตอป (บาท)

เบยระยะยาว (บาท)

ประหยดได (บาท)

1 100 - - 2 200 175 25 3 300 250 50 4 400 287 113 5 500 349 151 6 600 404 196 7 700 459 241 8 800 510 290 9 900 559 341

10 1,000 569 431 11 1,100 609 491 12 1,200 648 552 13 1,300 684 616

Page 199: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

14 1,400 718 682 15 1,500 721 779 16 1,600 750 850 17 1,700 777 923 18 1,800 803 997 19 1,900 828 1,072 20 2,000 832 1,168 21 2,100 853 1,247 22 2,200 873 1,327 23 2,300 884 1,416 24 2,400 902 1,498 25 2,500 919 1,581 26 2,600 924 1,676 27 2,700 939 1,761 28 2,800 945 1,855 29 2,900 958 1,942 30 3,000 970 2,030

Source: http://www.deves.co.th/products/house/products_scbfire.asp

Page 200: Project Feasibility Study ,School of Managment,Mae Fah Luang Univeisty,Chaiyawat Thongint,ชัยวัฒน์ ทองอินทร์

Project Feasibility Study and Evaluation 1203302

Food Empire 888.co.Ltd

Present to

Aj.Chaiwat Thongintr

Present by

Tourism & Hospitality Industry Management

Member group

Mr.Thanakorn Jungsa-ngasom ID: 4831205224

E-mail: [email protected] 086-7995414

Miss. Janya Laonant ID: 4931205020

E-mail: [email protected] 087-4713416

Miss. Suchada Wangklaklang ID: 5031205086

E-mail: [email protected] 083-5803544

Miss. Manee Chansri ID: 5031205163

E-mail: [email protected] 084-4909705

Miss. Piyanuch Sriboonruang ID: 5031207100

E-mail: [email protected] 084-0686142

Mr. Chanunpong Kaewchan ID: 5131205106

E-mail: [email protected] 086-1633058

Section: 2