Project Feasibility Project

8/14/2019 Project Feasibility Project

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Max Pro Company

Present to

Aj. Chaiyawat Thongintr

By

1) Miss Patimakan Narkrit ID: 5031205042

2) Miss Pornthip Phuttipatkul ID: 5031205057

3) Miss Issaree Ko janatwongsa ID: 5031205095

4) Miss Naritra Butin ID: 5031205148

5) Miss Pakkamas Jitmana ID: 5031205161

6) Mr. Choke Prasertkongkaew ID: 5031205203

7) Mr. Prachaya Laoobuth ID: 5031205236

Section 2

Student of Tourism Management Program

Project Feasibility Study and Evaluation(1203) 2/2009

School of management

Mae Fah Luang University


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PREFACE

Present the amount of car in Thailand increase continuously though Thailand

will face a problem in economic crisis. The total of car increase from 1,660,934 in

2005 to 6,648,978 to 2008 or average increase 23.1% per year and will expand

continuously. Furthermore the price of cars has uptrend because of technology

development can help the quality of car increase. So, the value of car market will have

many profits in the further.

The old or new car also want to care them including for beauty such as wash,

clean, polish and wax, for attendance such as changing engine oil and sediment

service so, when have many new cars the service also increase and when have many

old cars the trend of owner take a car in to each brand service center will decrease but

they like more general car careservice that are the reason car care service grow

enormously.

Present, car care has many services and customer including gas station or big

service company such as MAX Auto Express and B-Quick that each company have

different service such as changing engine oil or car wash. Car care expands rapidly as

increasing of cars but dont have many express companies for facilitation to the

customer.

Max Pro Express is car care express service that provides wash a car, Polish

and wax service, clean within a car,changing engine oil service, changing tire service

and daily checking cars service. We provide directly service, we will go to customers

house or office for increase the convenience and decrease the waste time to the

customer.

Max Pro Express


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SUMMARY

Car Care Express is project of take care car delivery for customer. We offer

the convenience and decrease time for wait, we wash a car, polish, vary oil, and vary

wheel.

We locate branch of company by survey amount of population in each area in

Chiangrai. We choose many population area that are Muang Chiangrai, Chiang

khong, Pa Daet, Mae Chan and Mae Sai.

Market segment will consider from 2 types 1.place of customer attends car

care and 2.place follow by density of population. Target market of Car Care Express

is customer who have office in Chiang Rai or who have town house, home in medium

to high density of population. We decide slogan is Easy Quick Confident

Standard

Max Pro Express provide car washing, polishing and wax, washing carpet and

seating, changing engine oil, changing tire and other service and we also give the

information about car care for the customer.Max Pro Express have investment 13 million baht in first year from register

capital 7 million baht and loan 6 million baht for invest4 branch and to be increase 20

branch within 5 year. This project value in time about 12% equal 25.7 million baht

and have IRR about 35.52%.
http://www.chiangrai.net/database45/d45/N10/N100201.aspx?pg=N10&AID=5707&ID=2548http://www.chiangrai.net/database45/d45/N10/N100201.aspx?pg=N10&AID=5707&ID=2548


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TABLE OF CONTENTS

Page

PREFACE

SUMMARY

TABLE OF CONTENTS

CHAPTER

1 INTRODUCTION

1.1 Background and Significance of the Project 1

1.2 Project Objective 2

1.3 Benefits of project 3

1.4 Activity and time flame of study 3

2 INDUSTRY PROFILE

2.1 Nature of industry 4

2.2 Service in general 4

2.3 Vision 6

2.4 Mission 6

2.5 Strategy 6


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3 Market Feasibility Study

3.1 Market Analysis 7

3.2 STP Analysis 15

3.3 Marketing Mix Strategy 19

3.4 Sales Forecast/Profit Estimation 23

3.5 Marketing Expense 36

3.6 Conclusions 38

4 Technical Feasibility Study

4.1 Production and Operations Analysis 43

- Product Characteristics 43

- Production/Services Process 46

- Location 48

- Facility Layout 50

- Logistics Management 51

- Facility Management 53

4.2 Investment Cost 54

4.3 Operating Cost 60

4.4 Conclusion 61


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5 Financial Analysis

5.1 Cash flow 64

5.2 Balance Sheet 69

5.3 Income Statement 70

6 Risk Management

6.1 Finance Risk Analysis 75

6.2 Business Risk Analysis 77

7 Summary 78

Bibliography

TABLE OF TABLES

Table 1: Size of car care service market 2

Table 2: Activity and time flame of study 3

Table 3: Summary strength and weakness of car care express service 10

Table 4: Summary opportunity and threat of car care express service 11

Table 5: The amount of population each district of chiangrai in 2005 13

Table 6: Segmentation 16

Table 7: Detail of package service 20

Table 8: Estimated market size in one year of service 23

Table 9: The estimate profit of main company in 1 year 23
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Table 10: The estimate profit of Branch Company in 1 year (for 1 branch) 23

Table 11: Breakeven point 24

Table 12: Profit estimate of main company 30

Table 13: Profit estimate of Branch Company 30

Table 14: Estimate expense 37

Table 15: Investment cost 54

Table 16: Operating cost 60

Table 17: Business Risk Analysis 77

TABLE OF FIGURES

Figure 1: Graph of Chiangrai population 14

Figure 2: The rate of Interest 17

Figure 3: Status interest Rate 17

Figure 4: Education Interest Rate 18

Figure 5: Salary Interest Rate 18

Figure 6: Sale forecast in main company Year 1 25





Figure 11: Sale forecast for branch company Year 1 27






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Figure 16: Profit from main company Year 1 31





Figure 21: Profit from branch per branch Year 1 33





Figure 26: Wash and clean 43



Figure 29: Polish and wax 43

Figure 30: Wash carpet and car seating 44

Figure 31: Changing battery 44

Figure 32: Changing engine oil 45

Figure 33: Changing tire 45

Figure 34: Process of service 46

Figure 35: Head Office in on Laos-Jhok-Rach street, Amper Mea chan 48

Figure 36: Branch market in San-Clok-Chang, Muang, Chiang-Rai 48

Figure 37: Branch market in Amper Pha Dhad 49

Figure 38: Branch market in Amper Mea Sai 49

Figure 39: Facility Layout 50



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Figure 42: Motor cycle 52

Figure 43: Pickup 52

Figure 44: Facility of us 53

Figure 45: Facility of us 53

Figure 46: Water pump 56

Figure 47: Washing carpets machine 56

Figure 48: Air cleaner and more water 56

Figure 49: Automotive wax polish tool 56

Figure 50: Battery changing 910 baht 56

Figure 51: Tires changing 4,550 baht (for 4 tires) 57

Figure 52: Engine oil 548 baht 57

Figure 53: Wax car wash 850 baht per litre 57

Figure 54: rubber tube 650 baht 58

Figure 55: Water tank 30 baht 58

Figure 56: XT Generation Car Wash1 gallons 800 baht 58Figure 57: Chamois web 1 set 1,200 baht 58

Figure 58: fabric 15 piece 200 baht 59

Figure 59: Sponge 1 set 300 baht 59

Figure 60: Ratio Analysis 75

Figure 61: IRR Analysis 76

Max Pro Express Member Group


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Chapter 1: Introduction

Background and Significance of the Project

Present the amount of car in Thailand increase continuously though Thailand

will face a problem in economic crisis. The total of car increase from 1,660,934 in

2005 to 6,648,978 to 2008 or average increase 23.1% per year and will expand

continuously. Furthermore the price of cars has uptrend because of technology

development can help the quality of car increase. So, the value of car market will have

many profits in the further.

The old or new car also want to care them including for beauty such as wash,

clean, polish and wax, for attendance such as changing engine oil and sediment

service so, when have many new cars the service also increase and when have many

old cars the trend of owner take a car in to each brand service center will decrease but

they like more general car careservice that are the reason car care service grow

enormously.

Present, car care has many services and customer including gas station or big

service company such as MAX Auto Express and B-Quick that each company havedifferent service such as changing engine oil or car wash. Car care expands rapidly as

increasing of cars but dont have many express companies for facilitation to the

customer.

Max Pro Express is car care express service that provides wash a car, Polish

and wax service, clean within a car,changing engine oil service, changing tire service

and daily checking cars service. We provide directly service, we will go to customers

house or office for increase the convenience and decrease the waste time to the

customer.


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Table 1: Size of car care service market

Service

Cost average

per one time

(Baht)

Frequency

Cost per year

(Baht)

Approximately

size of market

(Baht)

Wash and clean 98 2.69 per month 3,159 2,658,290,859

Polish and wax 491 2.01 per year 990 832,745,590

Wash carpet

and car seating

390 2.15 per year 838 705,031,189

Changing

battery

1,264 1.0 per year 1,269 1,068,082,297

Changing

engine oil

825 3.08 per year 2,545 2,141,799,555

Changing tire 6,417 1.03 per two year 3,300 2,776,994,437

Other 199 1.02 per year 203 170,681,563

Total 12,303 10,353,625,490

Project Objectives

1. For care the car to have efficiency to step for use.

2. Can protect car for long life and save the quality to long life.

3. For the customer to good service and have standard that have the material and

service have quality to standard.

4. For the customer receive more benefit, when they use the service at here that have

discount and more comfortable.

5. For the comfortable to customer when to use because car care express have

comfortable anything.

Benefits of project


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Our company provide about vehicle maintenance and cleanliness such as car

wash, machine oil, tire changing services and including routine car check also. Now a

day it has grown significantly and the benefit will come from customer that wants to

maintenance their cars and the other benefit will come from promotion that we

provide along the service as refreshment and equipment furnished.

Activity and time flame of study

Table 2:Activity and time flame of study

Activity Time frame

1. To make an appointment with the

member for meeting and choose interest

business that we want to carry on the

work

2 Week

2. Find the information about business, to

survey and analysis possible to make our

business

4 Weeks

3. Conducting and find the way to

develop business2 Weeks

4. To promote and expand the business 2 Week

Chapter 2: Industry Profile

Nature of industry


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Car, whether old or new, but all require total care and care for beauty such as

vacuum cleaning and polishing coatings. Also maintenance car to use the full

performance in long life they have to transition machine oil and oil filter as a grip.

So now a day the car has more need and the car has to be old, its has to maintenance

when time past so that why car care industry has grown significantly. That is all the

new cars that drive up the services they want more. And when even the old cars down.

Service in general

The specific function or combined functions of the car wash equipments may

be added or canceled according to the specific requirements of the customers. If the

customer of Max Pro Express plans to expand his business or invest to found new car

wash stations, Max Pro Express will endeavor to ensure his success. The professional

engineers of Autobase will always provide effective schemes for the customer in the

prophase, metaphase and telophase of the project.

1. The work of Max Pro Express will begin far ahead of the original planning of its

customers. Max Pro Express will suggest the best location, recommend the most

appropriate car wash equipments and equip the specified functions for the equipments

purchased by its customers; it will perform the specific orientation, potential and

competition analysis for the selected location to found the car wash station.

2. Decision-making phase is important for the success of the project. Though the

customer can select the most advanced equipments, the expert group of Max Pro

Express can perform a comprehensive analysis for the customer and make the most

appropriate suggestions on what equipments to select thereby to maximize the profits

for the customer.

3. During the working phase when the equipments may have begun to operate, the

customer may also be provided with good services and advanced techniques by Max

Pro Express.

Max Pro Express will provide comprehensive car wash services and actively

support the customers to accomplish their business and ensure their success of

investment.


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Core Service I: Max Pro Express pursues top marking services. Max Pro

Express establishes inspiring mechanisms for its sales employees to encourage them

to initiatively provide more professional and considerate services for the customers of

Max Pro Express and the best of those will be recognized as excellent models to

emulate for other employees. On the moment of entering Max Pro Express, the

customers will receive friendly reception and professional, elaborate and thoughtful

investment advices from Max Pro Express.

Core Service II: Max Pro Express pursues top after services. Max Pro Express

establishes the most enormous after service network around world, equipped with top

maintenance engineers and specialized servicing tools, and the most developed

material handling system that can timely transport qualified parts and components to

all over of the world, which can be generalized by superior equipments, consummate

techniques and meticulous services.

Core Service III: Max Pro Express cherishes accessories. Max Pro Express

elaborately selects exquisite accessories for its customers to facilitate their

individualized and multi-purpose requirements. Its engineers have the ability to

ensure that the high-matching property and harmonious appearance of the equipments

provided by Max Pro Express will be fully met and that each accessory provided by

Max Pro Express is of reliable quality.

Core Services IV: Max Pro Express appreciates the revisiting of its customers.

Max Pro Express established a customer club to facilitate the communication with its

customers. Max Pro Express will provide products at preferential prices on this

platform and members of the club can share information, experiences, commercial

opportunities and even make friends via it. The club will also provide its members

with multiple and individualized incremental services thereby to enhance the credit of

Max Pro Express among its customers.

Vision

Let everyone in touch with Max Pro Express feel the quality life of carwashing, and let more car-lovers understand the connotation of car quality life.


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Mission

- Our mission is to earn the trust and loyalty of the customers we serve by

providing honest and dependable automotive repairs and quality service.

- We are conveniently located and on site (delivery)

- Max Pro Express we pride ourselves on quality auto repair and the best in

customer service. The next time your vehicle needs service ,give us a try .You

will be happy that you did

Strategy

Business Level

On business level is involve with competitive strategy that focus on profit of

service. Our product is focus on best service, using good product quality in normal

price on cost leadership that people in middle class can take service and also the

quick-responses we try to take feedback from customer to develop our performance.

1. Competitive advantages

- Provide good service in normal price

- Easy to reach the store

- Best work process

-The services of mind

2. Cost leadership

- Controlling the number of employee

- Control the implement uses

3. Quick-responses


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- Take feedback from customer to developing company

- Make the membership for customer

Functional Strategy

Marketing

- can satisfy every target that use their car

- make differentiate service and develop new service

- make the relationship to customer

Financial

- controlling cost- useful of resources

- controlling the member of employee by performances

Human resource management

- training and analysis employees before take a job to get higher

performance

- controlling performance by get performance score

- service and welfare involves

Chapter 3: Market Feasibility Study

Market Analysis

General Environment Analysis

Political

There are not found the law or regulation which affected on the car care

service business yet. However, there are other matters of law which related to the

procedure of company, such as

The environmental law


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The preservation and drawing off of used lubricant must along with the

instruction of law. Including the chemical usage which would jeopardize the

environment or living matter should be in the consideration.

The workforce law

The workforce law must foster the workers. Car care express must

responsible all of any accident and/or injury during work hour of worker; including

the services which workers are entitle to have.

The community law or business service area

Some communities might have regulations to share the communitys area for

doing a business. Therefore, we need to learn the regulations instead of having

conflicts to another organization in that community and will not allow doing any

business in that community any longer.

The responsibility of the damage from service law

The company must consider the service process delicately and the company

may consider some type of apparatuses to avoid and protect from the accusing of fine

in previous service.

Economy

Overall economic conditions as the most important factors that have influence

to business operation. The factors that have affected to business are including.

Currency exchange rates. In the previous time value of the Thai baht is

likely to decrease and unstable. Its make impact to the cost of product to be higher.

Especially, maintaining car business has to import much main merchandise from

broad. So, if car care business cant increase their price, they will be budget

undertaker.

Economic growth rate. Government sector forecasted the number of

economic growth rate into a percentage from 2.5 to 3.52, that reduction from prior

estimates. Therefore adversely affect the business overall.


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Social and Environment

Today , the way of life in Thailand modifies to go to by emphasize the

conveniences and easier because of , the social has many competition and economy

that pressure, So the relaxation is more important for relax the tension from the work.Consumer will to pay for buy the conveniences such as pay for buys the facilities in

to work a house (Washing Machine, Vacuum cleaner and Dishwasher), using

communication tool modern , for decrease the time in the work , etc.

In that Chiangrai , an automobile is held to be are significant which those

automobile wants to look after intermittently as preservation repairs , cleaning , etc.

Automobile is show the position and the taste of a driver ride to see clean always, So

there are more company bring about maintenance automobile for save time of a

consumer in the automobile goes to reach take serve at service place, by still have no

the facilitator that present to serve give with a consumer still the place of a consumer.

Technology

The development have few service technology because of the service to use

the skillfully and a few machine. However have new Technology comes in the market

and popular but not change the service for example,

Rinse System for Auto

Rinse System for Auto is a full automatic drench cleaning work system

specially designed and developed for car production line. It can wash a car

automatic get finished within 5 -10 minute .It have convenience and save the time.

The chemicals in cleaning and synthetic oil

The ability washes of good quality and gives something beautiful color was

durable.

The work in process

We have work in team and work in process. Customer get feel the quality and

convenience life of car washing.


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Social Value

Today , the way of life in Thailand modifies to go to by emphasize the

conveniences and easier because of , the social has many competition and economy

that pressure, So the relaxation is more important for relax the tension from the work

.Consumer will to pay for buy the conveniences such as pay for buys the facilities in

to work a house (Washing Machine, Vacuum cleaner and Dishwasher), using

communication tool modern , for decrease the time in the work , etc.

In that Chiangrai, an automobile is held to be are significant which those

automobile wants to look after intermittently as preservation repairs, cleaning, etc.

Automobile is show the position and the taste of a driver ride to see clean always, So

there are more company bring about maintenance automobile for save time of a

consumer in the automobile goes to reach take serve at service place, by still have no

the facilitator that present to serve give with a consumer still the place of a consumer.

Competition Analysis

Competitor Analysis

Internal factor

Internal factor use Strength and Weakness analysis as follows

Table 3: Summary strength and weakness of car care express service

Factors Strength Weakness

Marketing

- We are the first mover in car

care express service that is

differently from competitor

- Chain of branch that around in

Chiangrai that cover service for

customer

- Some services have a few

product brand such as engine oil

has only 2 brand and battery has

only one brand


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Service

- Customer is the most

important in our company. We

can know and understand that

the customer want or need and

we can respond in each

customer want or need

- Difficulty to control the service

quality because staff is the most

important factor and out place

service

- Limitation of tools service

because out place service we

cannot bring many tools go with

MPE service van

Management

- Distribute administrative

power to other branch

- We are a new company and

dont have experience for carcare service management before

Technology

- The company use information

technology to manage customer

database that make gather the

important information and also

correctly forecast the demand

- The new and high technology

of tools have big size that cannot

bring it to the customers place

External factor

Compare between internal factor and external factor analysis as follows

Table 4: Summary opportunity and threat of car care express service

Opportunity Threat

Strength

-Create many chain service

for support amount of car that

increase every year

- The customer want more

convenience that make car

care service is more important

- Use information technology

to gather many ordering for

discount from ordering

- The balance between

technology application for

increase efficiency and more

saving

- We are the first out place

service and create awareness in

our product or service but it

use overtime


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Weakness

- we have few tools so, we

have to more develop the

practice for compensate that

make less investment of tools

- We have many car care

facilitators and car care express

is a new market so, difficult to

get an acceptance from the

customer

Strength

1. Max Pro Express Company was the first mover and new service in Chaing Rai.

Today, car care service business has not deliver car care service to the place of

customer want that make difference other car care service.

2. Our company has technology for management base of clients which make us can

collect important data of customer for analysis the ways to service and what is

customer want. Every data can help us to forecast the marketing want correctly and

timely.

3. We will focus in the selection of staff for service to customer that is very important

Because of when we have good staff who can understand what customer want in

correctly and they can respond to each customer which is the top of philosophy of

management.

4. Ability of service to client all over because we have many branch that spread

around in Chaing Rai.

Weakness

1. For the operate of Max Pro Express has to use many staff and we have to respond

car care service outdoor that will be more trouble in control the quality then other

service.


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2. The limit in equipment because we have the delivery service so we cant take a lot

of instrument go along with team of movement service.

3. We are the new company, so we dont have enough for expert in car care service,

including in the human resource management that is important to select the

professional teamwork and staff.

Customer Analysis

We consider two factor of the market segment are service place and area in

service especially the character of service place we separate commercial buildings,

apartment, condominium, office buildings, town house and detached house for the

service place because of Max Pro Express service only in Chiangrai so, we separate

from density of population in Chiangrai as follows

Table 5: The amount of population each district of chiangrai in 2005

Name of districtAmount of population

(Man per person)

Amount of population

(Women per person)Total

Muang Chiangrai 39,698 43,797 83,495

Wiang Chai 2,926 3,170 6,096

Chiang khong 5,616 5,800 11,416

Thoeng 3,385 3,492 6,877

Phan 3,445 3,873 7,318

Pa Daet 7,358 7,296 14,654

Mae Chan 13,522 14,475 27,997

Chiang Saen 2,264 2,535 4,799

Mae Sai 13,045 14,448 27,493

Mae Suai 3,334 3,321 6,655

Wiang Papao 4,054 4,261 8,315

Phraya Meng Rai 2,123 2,271 4,394

Khun Tan 3,303 3,371 6,674

Mae Lao 2,935 3,138 6,073

Chiang Rung 2,137 2,100 4,237
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Total : 109,145 117,348 226,493

Figure 1: Graph of Chiangrai population

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

90,000

Total

Muang Chiangrai

Wiang Chai

Wiang khong

Thoeng

Phan

Pa Daet

Mae Chan

Chiang Saen

Mae Sai

Mae Suai

Wiang Papao

Phraya Meng Rai

Khun Tan

Mae Lao

Chiang Rung

Source of information:

http://www.chiangrai.net/database45/d45/N10/N1002.aspx?pg=N10

So, the higher populations are Muang Chiangrai, Chiang khong, Pa Daet, Mae

Chan and Mae Sai.

The target groups are the customer that have office buildings or town house or

detached house because of delivery service have to service area if are commercial

buildings and apartment they are not enough area for service and the mansion is

housing of richer so, they dont want car care service because they have the employee

of them. So, we choose the customer that has office buildings and the buildings have

car park, customer in town house and in detached house. Because of car care express

is the delivery service so, we choose service in the density of population and the first

year we create appropriate customer base and keep the quality of service.

Competitive Analysis

We are car care express offer the service to your place that Chiangrai donthave this service. This idea gets from the amount of cars in Chiangrai province that
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has many cars and increase every year. So, trend of car care service also increase

follow sales of car in Chiangrai.

Car has many accessories that make many services and each service must have

specific characteristic that make many maintenance services and car wash services. In

the past maintenance service or service station worked by service center of reseller,

gas station and other service stores such as changing tire store and changing battery

store.

STP Analysis

Segmentation

Max Pro Express, we focus on the type of car and customer characteristic by

used questionnaire as Ages, Status, Educations, and Salaries.

This is our estimated of 215 people that show the rate of people who interest

in our company as the most customer come from the ages of 31-40 years old, the

status of single, the education of Bachelors degree, and the salary rate of 6,001-7000

and 8,001-9,000 Baht per mount

Table 6: Segmentation Interesting Uninteresting Total

peoplePeople rate People Rate

Ages 20 - 30 67 74 24 26 91

31 - 40 74 73 27 27 101

41 50 11 61 7 39 18

50 upper 1 20 4 80 5


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Status Single 89 74 32 26 25

Married 62 69 28 31 90

Divorced 1 50 1 50 2

Education lower than grade 12 17 68 8 32 25

Bachelor Degree 99 70 42 30 141

Master Degree 37 76 12 24 49

Salary lower 6,000 5 45 6 55 11

6,001 7,000 35 71 14 29 49

7,001 8,000 32 71 13 29 45

8,001 9,000 35 73 13 27 48

9,001 10,000 14 82 3 18 17

10,001 11,000 25 68 12 32 37

Figure 2: The rate of Interest


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Age s Interest R

20-30

31-40

41-50

50 Upper

Ages People

20-30 67

31-40 7441-50 11

50 Upper 1

Figure 3: Status interest Rate

S tatus Interest R

Single

Married

Divorced

Status

People

Single 89Married 62

Divorced 1

Figure 4: Education Interest Rate


27/100

Ed uca tion Interest R

Lo

B a

M

Education People

Lower 12 Grade 17

Bachelors Degree 99Masters Degree 37

Figure 5: Salary Interest Rate

Salery Interest Rat

Lo

6,

7,8,

9,

Salary People

Lower 6,000 5

6,001-7,000 35

7,001-8,000 32

8,001-9,000 35

9,001-10,000 14

10,001-11,000 25


28/100

Marketing Mix Strategy

Price

The price policy of Max Pro Express is normally, price equal with the market

plus value added of convenience that the customers get. The customer is willing payfor convenience. So, the formula of price is Max Pro Express Price = Markey price

+ Value added of convenience. Service price consider about market condition and

marketing promotion such as some service price may be equal or cheaper than the

market for attract the customer and then offer other service that more expensive than

the market.

Place

Max Pro Express is on-site service or delivery service that majority is

detached house, townhouse and office. We start from Chiangrai province so, we will

locate the service center around Chiangrai province for easy to go to the customers

place and we have head office in city of Chiangrai. Head office is all function of

company we have call center for customer. Our head office is not car care service but

is office of employee; when customer call in head office for call on service the head

office will connect to car care service that nearest to the customer.

Promotion

Max Pro Express is a new service in Chiangrai so, we choose adoption process

strategy. The customers want to know about our product or service as follows

1. Awareness

We use 3 main channels

1.1 Personal channel

We have advertising and give service information via pamphlet and bookmark

that introduce service and telephone number for contact Max Pro Express.

1.2 Radio media

We will advertise via 2 radio stations are Chiangrai radio station (FM 97.75)

and Z radio (FM 107.25).

1.3 Advertise via printing media we choose advertisement and we will stick it

behind the tricycle and motor tricycle.

2. Interest


29/100

When customer know about Max Pro Express they will find the information

about car care express so, in this part we emphasize advertising and other public

relations. We emphasize that we are specialist in car care service and shoe the profit

that customer will get such as the convenience and appropriate price. However, we

always show our telephone numbers for customer remember. Radio media is the main

advertising in Max Pro Express.

3. Evaluation

Promotion is the main in this step because it is a new service of customer such

as if customers buy many services we will add car wash free 1 times and then open to

take out(member) to collect point for exchange some service such as free wash and

free gift and etc. We create confidence of safety by insure for customer.

4. Trial

Promotion still the main in this part but we change from discount to package

sell such as offer 2 services or more in cheaper prices as follows the table below.

Table 7: Detail of package service

Service Normal Price

(Baht)

Package Price

(Baht)

Polish and wax and wash a carpet 2,200 1,900

Wash a car 4 times and polish and

wax

1,400 1,200

Changing engine oil and sediment

and changing plug and air sediment

1,500 1,300

Changing 4 tire and wiper blade 6,900 6,500

Moreover, we will send a message to our member and remind them for change

lubricator around 6 month including remind them for pay annual of car tax.

5. Adoption


30/100

This part for the consumer to accept in the product and service that can

develop to the loyalty service in this part. Max Pro Express will increased accent of

service the car and add anything such as prolong the age of car registration of year,

provide the network to check car of the year by have discount of amount to customer

interest, give the priority in discount of service and give discount for purchase the

product about the car by Max Pro Express network.

Product

The product of Max Pro Express has many follow customer need or want we

emphasize car care service such as wash, vacuum, wash carpet and seating including

maintenance duly timesuch as Changing engine oil and sediment, battery and tire as

well can divided as follows

1.Car wash and vacuum service are divided into 2 types

Only wash a car (outside) is a one of service that only wash a car and dont clean

within a car.

Wash and clean (both inside and outside)

2. Polish and wax serviceare divided into 2 types

Polish and wax service polish the ingrained grime on car surface that usually

cannot clean up and then wax for maintain a car color.

Only wax service dont polish the grime can help to extend and increase polish of

car color.

3. Wash carpet and car seating service are clean up the grime without the carpet and

seating we use special cleanser inject into them and rub that dont bring the carpet and

seating out.

4. Changing battery service we sell only one battery brand but we have any model

of battery that customer wants both maintenance free and normal.

5. Changing engine oil and sediment service we have engine oil is appropriate with

a kind of car both diesel and benzyl. We have many grade of engine oil for choose

and sediment we have every brand and use only original.

6. Changing tire service we emphasize a famous brand but if the customer want

special tire we also provide.

7. Miscellaneous services follow customer want or need such as changing light

bulb service, changing plug, clean radiator, tyre inflation and changing rubber on the

windshield or wiper blade.
http://dict.longdo.com/search/ingrainedhttp://dict.longdo.com/search/miscellaneoushttp://dict.longdo.com/search/radiatorhttp://dict.longdo.com/search/ingrainedhttp://dict.longdo.com/search/miscellaneoushttp://dict.longdo.com/search/radiator


31/100

Max Pro Express emphasize product that apply in customers car we choose

product quality and famous. We also think about environment because our service is

in customers house or office so, we have to make confidence for the customer. Max

Pro Expresss product has high quality than competitor and increase customers

confidence we have product guarantee 6 month. Moreover, Max Pro Express will

support customer to learn about our product such as

give information for choose engine oil

give information for use and maintenance battery

give information for use tire both size and types of tire to support usability

Sales Forecast/Profit Estimation

Table 8: Estimated market size in one year of service


32/100

Service frequency/unit/year

(estimate from

questionnaire)

(1)

Interested

subscribers

(estimate from

questionnaire)

(2)

Opportunity to

use the service*

(estimate from

questionnaire)

(3)=(1)-(2)

Size of the

market

possible (4)

(4)= (3)/(1)

Market size

possible

(time/day/

branch)

Car wash and vacuumPolishing and coating

Wash mattress and carpet

Replace the battery

Oil change device

Change tires

Other

32.342.01

2.15

1.00

3.08

0.51

1.02

0.550.45

0.44

0.57

0.57

0.54

0.38

10.70.5

0.6

0.3

1.0

0.2

0.2

128,9806,495

6,856

4,112

12,588

1,988

2,774

905

5

3

9

1

2

Total 13.6 163,793 113

Table 9: The estimate profit of main company in 1 year

Service

Service

estimate

Time/Day

(1)

Average per

time

(2)

Profit for 1 branch (Baht)

Per Day

(3)= (1)*(2)

Per month

(4)

(4)= (3)*22

Per year

(5)

(5)=(4) *12

Car wash and vacuum

Polishing and coating


Replace the battery

Oil change device

Change tires

Other

10

1

0.05

0.10

2

0.05

0.20

82

880

1,200

1,300

913

6,500

100

820

880

60

130

1,827

325

20

18,040

19,360

1,320

2,860

40,188

7,150

440

216,480

232,320

15,840

34,320

482,258

85,800

5,280

Total 4,062 89,358 1,072,298

Table 10: The estimate profit of Branch Company in 1 year (for 1 branch)

Service

Service

estimate

Time/Day

(1)

Average per

time

(2)


Per Day

(3)= (1)*(2)

Per month

(4)

(4)= (3)*30

Per year

(5)

(5)=(4) *12

Car wash and vacuum


Wash mattress and carpetReplace the battery

Oil change device

Change tires

Other

20

3

14

12

2

1

82

880

1,2001,300

913

6,500

100

1,640

2,810

1,2005,200

10,960

13,000

100

49,200

84,480

36,000156,000

328,812

390,000

3,000

590,000

1,013,760

432,0001,872,000

3,945,743

4,680,000

36,000

Total 43 - 34,916 1,047,492 12,569,903

The percen of growth rate is 2.5 % per year (estimate)

Main company [cost + growth rate2.5%]

Year 1 = 1,072,298 = 1,072,298 Baht

Year 2 = 1,072,298 >(2.5) 26,807.45 = 1,099,105.45 BahtYear 3 = 1,099,105.45 >(2.5) 27,477.63 = 1,126,583.08 Baht


33/100

Year 4 = 1,126,583.08 >(2.5) 28,164.57 = 1,154,748.40 Baht

Year 5 = 1,154,748.40 >(2.5) 28,868.71 = 1,183,617.11 Baht

Branch [cost + growth rate2.5%]

Year 1 = 12,569,903 = 12,569,903Year 2 = 12,569,903 >(2.5) 314,247.57 = 12,884,154.57

Year 3 = 12,884,154.57>(2.5) 332,103.86 = 13,206,258.43

Year 4 = 13,206,254.33>(2.5) 330,156.46 = 13,536,410.79

Year 5 = 13,536,410.79>(2.5) 338,410.26 = 13,874,821.05

Table 11: Breakeven point

Branch

Service Revenue per

day(1)

Average using

(2)

Estimate profit

per day

(3)=(1)-(2)

Constant

expense

(4)(4)= (3)*22

Breakeven

point

(time/day/branch)

Car wash and vacuum



Replace the battery

Oil change device

Change tires

Other

1,640

2,816

1,200

5,200

10,960

13,000

100

400

269

480

3,640

6,576

9,100

50

1,240

2,547

720

1,560

4,384

3,900

50

2,505,597

5,146,981

1,454,863

3,152,202

8,858,819

7,880,506

101,032

28

4

1

6

17

3

1

Total 34,916 20,515 14,401 29,100,000 61

Constant expense in 1 year 29,100,000 Baht

Service Revenue per

day

(1)

Average using

(2)

Estimate profit

per day

(3)=(1)-(2)

Constant

expense

(4)

(4)= (3)/(1)

Breakeven

point

(time/day/

branch)

Car wash and vacuum



Replace the battery

Oil change device

Change tires

Other

820

880

60

130

1,827

325

20

200

84

24

91

1,096

228

10

620

796

36

39

731

98

10

351,336

451,109

20,402

22,102

414,098

55,255

5,667

3.9

0.4

0

0

0.8

0.0

0.1

Total 4,062 1,733 2,329 1,320,000 5.3


Sale Forecast in main company

Figure 6: Sale forecast in main company Year 1


34/100

0

20,000

40,000

60,000

80,000

100,000

Baht

1 2 3 4 5 6 7 8 9 10 11

Month

Sale forecast Year 1

Total: 1,072,298 = 89,358 Baht per month


Total 1,099,105.45 = 91,529.12 Baht per month



35/100

Total 1,126,583.08= 93,881.92 Baht per month


Total:1,154,748.40= 96,229.03 Baht per month



36/100

0

20,000

40,000

60,000

80,000

100,000

Baht

1 2 3 4 5 6 7 8 9 10 11

Month

Sale forecast Year 5

Total: 1,183,617.11 = 98,634.75 Baht per month

Sale forecast for branch company (*3)

Figure 11: Sale forecast for branch company Year 1

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

Baht

1 2 3 4 5 6 7 8 9 10 11 12Month

Sale Forcast Year 1

Total: 12,569,903= 1,047,491.91Baht per month



37/100

Total: 12,884,154.57= 1,073,679.54Baht per month


Total: 13,206,258.43 = 1,100,521.53 Baht per month



38/100

Total: 13,536,410.79= 1128034.23 Baht per month


Total: 13,874,821.05= 1,156,235.08 Baht per month


39/100

Profit Estimates

Main company

Table 12: Profit estimate of main company

Service

Service

estimate

Time/Day(1)

Average per

time

(2)

Cost

(3)


Per Day

(4)= (1)*(2)-(3)

Per month

(5)

(5)= (4)*22

Per year

(6)

(6)=(5) *12

Car wash and vacuum



Replace the battery

Oil change device

Change tires

Other

10

1

0.05

0.10

2

0.05

0.20

82

880

1,200

1,300

913

6,500

100

20

84

480

910

548

4,550

50

620

796

36

39

731

98

10

13,640

17,512

792

858

16,075

2,145

220

163,680

210,114

9,504

10,296

192,903

25,740

2,640

Total 2,329 51,242 614,907

Branch CompanyTable 13: Profit estimate of Branch Company

Service

Service

estimate

Time/Day(1)

Average per

time

(2)

Cost

(3)


Per Day

(4)= (1)*(2)-(3)

Per month

(5)

(5)= (4)*22

Per year

(6)

(6)=(5) *12

Car wash and vacuum


Wash mattress and carpetReplace the battery

Oil change device

Change tires

Other

20

3

14

12

2

1

82

880

1,2001,300

913

6,500

100

20

84

480910

548

4,550

50

1,240

2,547

7201,560

4,384

3,900

50

37,200

76,416

21,60046,800

131,525

117,000

1,500

446,400

916,992

259,200561,600

1,578,297

1,404,000

18,000

Total 14,401 432,041 5,184,489

The percen of growth rate is 2.5 (estimate)

Main company [profit +growth rate2.5%]

Year 1 = 614,907 = 614,907 Baht

Year 2 = 614,907> (2.5) 15,372.67 = 630,279.67 BahtYear 3 = 630,279.67> (2.5) 15,756.99 = 646,036.66 Baht

Year 4 = 646,036.66> (2.5) 16,150.91 = 662,187.57 Baht

Year 5 = 662,187.57> (2.5) 16,554.68 = 678,742.25 Baht

Branch [profit + growth rate2.5%]

Year 1 = 5,184,489 = 5,184,489 Baht

Year 2 = 5,184,489> (2.5) 129,612.22 = 5,314,101.22 Baht

Year 3 = 5,314,101.22> (2.5) 132,852.53 = 5,446,953.75 Baht

Year 4 = 5,446,953.75> (2.5) 136,173.84 = 5,583,127.59 Baht

Year 5 = 5,583,127.59>(2.5) 139,578.18 = 5,722,705.77 Baht


40/100

Figure 16: Profit from main company Year 1

0

10,000

20,000

30,000

40,000

50,000

60,000

Baht

1 2 3 4 5 6 7 8 9 10 11 12

Month

Profit Estimates Year 1

Total: 614,907= 51,242.25Baht per month


0

10,000

20,000

30,000

40,000

50,000

60,000

Baht

1 2 3 4 5 6 7 8 9 10 11 12

Month


Total: 630,279.67= 52,523.30 Baht per month



41/100

0

10,000

20,000

30,000

40,000

50,000

60,000

Baht

1 2 3 4 5 6 7 8 9 10 11 12

Month


Total: 646,036.66= 53,836.38Baht per month


0

10,000

20,000

30,000

40,000

50,000

60,000

Baht

1 2 3 4 5 6 7 8 9 10 11 12

Month


Total: 662,187.57= 55,182.2975Baht per month



42/100

0

10,000

20,000

30,000

40,000

50,000

60,000

Baht

1 2 3 4 5 6 7 8 9 10 11 12

Month


Total: 678,742.25= 56,561.85 Baht per month


Year 1 = 5,184,489 = 5,184,489 Baht

Year 2 = 5,184,489> (2.5) 129,612.22 = 5,314,101.22 Baht

Year 3 = 5,314,101.22> (2.5) 132,852.53 = 5,446,953.75 Baht

Year 4 = 5,446,953.75> (2.5) 136,173.84 = 5,583,127.59 Baht

Year 5 = 5,583,127.59> (2.5) 139,578.18 = 5,722,705.77 Baht

Figure 21: Profit from branch per branch Year 1

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

450,000

Baht

Month

Profit Estimates year 1

Total: 5,184,489= 432040.75Baht per month



43/100

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

450,000

Baht

Month

Profit Estimates year 2

Total: 5,314,101.22= 442841.76Baht per month


Total: 5,446,953.75 = 453912.81Baht per month



44/100

Total: 5,583,127.59 = 465260.63 Baht per month


Total: 5,722,705.77 = 476892.14 Baht per month


45/100

Marketing Expense

Max Pro Express is a new service in Chiangrai so, we choose adoption process

strategy. The customers want to know about our product or service as follows

1. Awareness

We use 2 main channels

1.1 Personal channel

We have advertising and give service information via pamphlet and bookmark

that introduce service and telephone number for contact Max Pro Express.

1.2 Radio media

We will advertise via 2 radio stations are Chiangrai radio station (FM 97.75)

and Z radio (FM 107.25) and advertise via printing media we choose advertisement

and we will stick it behind the tricycle and motor tricycle.

1.3 Sticker

Advertise via printing media we choose advertisement and we will stick it

behind the tricycle and motor tricycle.


46/100

Table 14: Estimate expense

Market Expense Cost (per/price) Unit Expense(B)

Promotion expense

Personal channel

Pamphlet 10 50,000Radio media

Chiangrai radio station (FM 97.75) 310,000 9 months

Z radio (FM 107.25) 378,000 8 months

Attractive

Sticker 500,000 1 month

Advertise on magazines

Show rooms 32,000 7 months

Motors 32,000 7 months

Hot Rods 44,000 7 months

AttractiveGrand opening Max Pro Express 200,000 1

Promotions to encourage after the sale

Free car wash and other service

Membership score exchange

Souvenir gift

service gift set

Company journal to member

Newspaper column

500,000

2,790,000

3,024,000

500,000

224,000

224,000

308,000

200,000

30,000

431,667

300,00

598,000

200,000

50,000

Total 9,379,667Subport Cash 620,333

Total marketing expense 10,000,000

For 2-5 years the marketing expense will cut out to 700,000 Baht

because of the first year have to do a grand opening of company. In the other

word, the cost of marketing promotion will increase follow the income.


47/100

Conclusion

Market Analysis

General Environment Analysis

Political

There are not found the law or regulation which affected on the car

care service business yet. However, there are other matters of law which related to the

procedure of company, such as the environmental law, the workforce law, the

community law or business service area and the responsibility of the damage from

service law.

Economy

The factors that have affected to business are including:

- Currency exchange rates.

- Economic growth rate.

Social and Environment

Today, In Chiang Raiautomobile wants to look after intermittently as

preservation repairs, cleaning, etc. That is show the position and the taste of a driverride to see clean always and save time of a consumer in the automobile.

Technology

Now, it has many technologies comes to market such as:

- Rinse System for Auto

- The chemicals in cleaning and synthetic oil

- The work in process

Competition AnalysisInternal factor

Internal factor use Strength and Weakness analysis. The Strength of our

company that are the first mover in car care express service that is differently from

competitor and Chain of branch that around in Chiang Rai that cover service for

customer. The weakness of our company that is some serve a few product brand such

as engine oil has only 2 brand and battery has only one brand.


48/100

External factor

Compare between internal factor and external factor analysis that are

opportunities and threat. Pro Express Company was the first mover and new service in

Chaing Rai. Our company has technology for management base of clients which

make us can collect important data of customer for analysis the ways to service and

what is customer want. We will focus in the selection of staff for service to customer

and we have many branches that spread around in Chaing Rai that its opportunities

for our company. The Threat of our company that limits in equipment and dont have

enough for expert in car care service, including in the human resource management.

Customer Analysis

We consider two factor of the market segment are service place and area in

service. The target groups we choose the customer that has office buildings and the

buildings have car park, customer in town house and in detached house. Because of

car care express is the delivery service.

Competitive Analysis

STP Analysis

Segmentation

Max Pro Express, we focus on the type of car and customer characteristic by

used questionnaire as Ages, Status, Educations, and Salaries.

Marketing Mix Strategy

Price

The price policy of Max Pro Express is normally the customer is willing pay

for convenience. So, the formula of price is Max Pro Express Price = Markey price

+ Value added of convenience.

Place

We start from Chiangrai province so, we will locate the service center around

Chiangrai province for easy to go to the customers place and we have head office in

city of Chiangrai.

Promotion

Pro Express is a new service in Chiangrai so, we choose adoption process

strategy. The customers want to know about our product or service as follows:


49/100

1. Awareness

2. Interest

3. Evaluation

4. Trial

5. Adoption

Product

1. The product of Max Pro Express has many follow customer need or want

we emphasize car care service such as wash, vacuum, wash carpet and

seating including.

Sales Forecast/Profit Estimation

The percen of growth rate is 2.5 % per year (estimate)

Main company [cost + growth rate2.5%]

Year 1 = 1,072,298 = 1,072,298 Baht

Year 2 = 1,072,298 >(2.5) 26,807.45 = 1,099,105.45 Baht

Year 3 = 1,099,105.45 >(2.5) 27,477.63 = 1,126,583.08 Baht

Year 4 = 1,126,583.08 >(2.5) 28,164.57 = 1,154,748.40 Baht

Year 5 = 1,154,748.40 >(2.5) 28,868.71 = 1,183,617.11 Baht

Branch [cost + growth rate2.5%]

Year 1 = 12,569,903 = 12,569,903

Year 2 = 12,569,903 >(2.5) 314,247.57 = 12,884,154.57

Year 3 = 12,884,154.57>(2.5) 332,103.86 = 13,206,258.43

Year 4 = 13,206,254.33>(2.5) 330,156.46 = 13,536,410.79

Year 5 = 13,536,410.79>(2.5) 338,410.26 = 13,874,821.05

Breakeven point


Sale Forecast in main company


50/100

Year 1 : Total: 1,072,298 = 89,358 Baht per month

Year 2 : Total 1,099,105.45 = 91,529.12 Baht per month

Year 3 : Total 1,126,583.08= 93,881.92 Baht per month

Year 4 : Total: 1,154,748.40= 96,229.03 Baht per month

Year 5 : Total: 1,183,617.11 = 98,634.75 Baht per month

Sale forecast for branch company (*3)

Year 1 : Total: 12,569,903= 1,047,491.91Baht per month

Year 2 : Total: 12,884,154.57= 1,073,679.54Baht per month

Year 3 : Total: 13,206,258.43 = 1,100,521.53 Baht per month

Year 4 : Total: 13,536,410.79= 1128034.23 Baht per month

Year 5 : Total: 13,874,821.05= 1,156,235.08 Baht per month

Profit Estimates

Main company

The percen of growth rate is 2.5 (estimate)

Main company [profit +growth rate2.5%]

Year 1 = 614,907 = 614,907 Baht

Year 2 = 614,907> (2.5) 15,372.67 = 630,279.67 Baht

Year 3 = 630,279.67> (2.5) 15,756.99 = 646,036.66 Baht

Year 4 = 646,036.66> (2.5) 16,150.91 = 662,187.57 Baht

Year 5 = 662,187.57> (2.5) 16,554.68 = 678,742.25 Baht



51/100

Year 1 = 5,184,489 = 5,184,489 Baht

Year 2 = 5,184,489> (2.5) 129,612.22 = 5,314,101.22 Baht

Year 3 = 5,314,101.22> (2.5) 132,852.53 = 5,446,953.75 Baht

Year 4 = 5,446,953.75> (2.5) 136,173.84 = 5,583,127.59 Baht

Year 5 = 5,583,127.59>(2.5) 139,578.18 = 5,722,705.77 Baht

Marketing Expense

Estimate expense

For 2-5 years the marketing expense will cut out to 700,000 Baht

because of the first year have to do a grand opening of company. In the other

word, the cost of marketing promotion will increase follow the income.

Chapter 4: Technical Feasibility Study


52/100

Production and Operations Analysis

Product Characteristics

Figure 26: Wash and clean Figure 27: Wash and clean

Figure 28: Wash and clean

Wash and clean is cleaning process of dirt that mark around the car or out side

the car.

Figure 29: Polish and wax


53/100

Polish and wax is process that waxes the car to be shiny and protect the car

from the sunlight.

Figure 30: Wash carpet and car seating

Wash carpet and car seating is the process that clean the carpet and seat.

Figure 31: Changing battery

Changing battery is process of changing the ole

battery or in the other word change the new one.

Figure 32: Changing engine oil


54/100

Changing engine oil is the process of changing engine oil for better engine

performance.

Figure 33: Changing tire

Changing tire is the process of tire that has effect while using or has an

accident, so it has to change for safety driving.

Production/Services Process


55/100

This is a business service, so the production is service process. There will

serve initial from customer call in still a company for desire give company officer go

out service in the place at a customer wants .There can summarize service in a picture

step.

Figure 34: Process of service

Customer Department order Service express Route optimization

1. Call Center Service

They are presenting all of the service and promotion in company such as It

have discount for use very to service together and questioning location and

time of customer.

2. They are maker of an order

A customer choose the service then Call Center have a number in order and

inform a number in order for protect criminal .They are record order which be

insurance number too.

3. Inform a number in order

Contact with the order Present the service in allmodels and increase the

Choose in the service Have a number inorder which insurance

number

Record the number in order

and wait for the service

Inform a number in order and

service of customer to the

service place in nearly.

Conclusion in order andset in area (Route

Optimization)

Route Optimization goesto each customer

Identify service and number in order

that give a customer know.

Insist number in order andaccept start the service.

Check the work and pay for fullytake an invoice.

Service follows the way in standard(Standard Procedure)

Send the work together with comment in customerand record in invoice give the services history paper

Say Thank you with talk the

slogan in company.

Contact back in Route Optimization forinform the work and wait for order


56/100

Staff receive the order then Call Center check to the service place in nearly for

save time and save money.

4 Conclusion in order and shared the workService place check the character of the work in all during time and

Conclusion for service efficiency, best service, save the time and low

administration cost.

5. Route Optimization to go to each customer

Service place will prepare the equipment and the personnel assembled for 1

Route optimization service Such as in the case of, a customer wants many the

services wash a car, change the battery, and change a wheel. We will prepare

then pick-up goes to service a customer because of the pick-up has more

ability in loading all the equipment.

6. Insist number in order

In the place of customer wants in service, we will review a number in order

and service. We accepted start the service. We will uniform clothes and have

the symbol of Max Pro Express. The customer have more confident not meet

the crimical.

7. Service

Each piece of service separation. Will act as models for standard service

employees are trained to strictly. Standards Procedure service as mentioned in the

furnishes power for a working standard, which will specify how to perform each

step. Reasoning and devices.

8. Send to the work

Send the work together with comment in customer and record in invoice

give the services history paper.

9. Open in the service


57/100

We are say Thank you with talk the slogan in company.

10. Contact back in Route Optimization

Contact back in Route Optimization for inform the work and wait for order

Location

Our head office will location is on Laos-Jhok-Rach, Mea chan, Chiang- Rai

province and the branch company is distribute around Chiang-Rai as Muang Chiang

rai, Mea Sai, and Pha Dhad because around this site has many people and many

community that appropriate for locate the office center.

Figure 35: Head Office in on Laos-Jhok-Rach street, Amper Mea chan.

Figure 36: Branch market in San-Clok-Chang, Muang, Chiang-Rai.


58/100

Figure 37: Branch market in Amper Pha Dhad

Figure 38: Branch market in Amper Mea Sai,


59/100

Facility Layout

Figure 39: Facility Layout

Office


Living room


60/100


Logistics Management

We have the Mobile Unit Centre Services it is the direct service for customer.

The vehicle of Mobile Unit Centre Services have 2 types are motor cycle and pickup.

That each type can use as follows

Motor cycle

Wash and vacuum

Polish and wax

Changing battery

Wash carpet and car seating


Other service

Pickup

All of motor cycle

Changing tire


61/100

The motor cycle is always first choice except some services that they cannot

make a service. Tools will prepare a set and pack in a box that special design for

attach with motor cycle. The size of tools box is 70x50x50 cm.

Figure 42: Motor cycle

Figure 43: Pickup


62/100

Facility Management

We have the internet service for the customer doesnt have laptop, internet

wifi for customer to bring the laptop of themselves and bakery and beverage service

in our shop for the customers, when they wait for their car that gets our service.

Figure 44: Facility of us

Figure 45: Facility of us


63/100

Investment Cost

Table 15: Investment cost

Source of investment funds (Baht)

Capital 7,000,000

Loans 6,000,000

Total 13,000,000

Use to source of investment funds (Baht)

Cash 9,164,000

Investment in headquarters andbranch office 1,300,000

Investment in tools and equipment 2,200,000

Value in decorated vehicles 336,000

Total 13,000,000

Hypothesis expense of operation and administration

Rental branch location 35,000 Baht/Month

Rental head offices 50,000 Baht/Month

Rental locations in the building 12,500 Baht/Month

Infrastructure costs of branches 10,000 Baht/Month

Infrastructure costs of head office 20,000 Baht/Month

Cost of building infrastructure 5,000 Baht/Month

Rental pickup 14,000 Baht/Month/unit

Pickup oil cost 12,000 Baht/Month/unit

Pickup decorated cost 50,000 Baht/Month

Rent motorcycles 2,000 Baht/Month/unit

Motorcycle oil cost 2,000 Baht/Month/unit

Motorcycle decoration costs 2,000 Baht/Month
http://dict.longdo.com/search/headquartershttp://dict.longdo.com/search/branch%20officehttp://dict.longdo.com/search/headquartershttp://dict.longdo.com/search/branch%20office


64/100

Hypothesis expense of employees salary

Technician wage 8,000 Baht/Month

Chief Engineer salary 10,000 Baht/Month

Staff salaries 10,000 Baht/MonthPayroll service employees salary 8,000 Baht/Month

Assistant Branch Manager salaries 15,000 Baht/Month

Branch Manager salaries 20,000 Baht/Month

Executive Officer salary 35,000 Baht/Month

Chief Executive Officer salary 50,000 Baht/Month

Training employees fee 2,000 Baht/Month

Salary growth rate 5.00%

A survey by questionnaire found that consumer demand for services during

Saturday - Sun standard equivalent per as 60: 40. Therefore, the clutch on a vacation

to pageboy (2 days per week) during weekdays, in Saturday - Sunday service will

employ a work shift 2 shift 8 per person and the staff Weekday services will shift at

least 5 people 1


65/100

Machine

Figure 46: Water pump

35,000 baht

Figure 47: Washing carpets machine

24,900 baht

Figure 48: Air cleaner and more

water

37,000 baht

Figure 49: Automotive wax polish tool

850 baht

Figure 50: Battery Changing 910 baht

(Depend on the brand)


66/100

Figure 51: Tires changing 4,550 baht (for 4 tires)


Figure 52: Engine oil 548 baht


, Figure 53: Wax car wash

850 baht per litre


67/100

, Figure 54: rubber tube 650 baht

, Figure 55: Water tank 30 baht

Figure 56: XT Generation Car Wash 1 gallons800 baht

Figure 57: Chamois web 1 set 1,200 baht


68/100

, Figure 58: fabric 15 piece 200 baht

Figure 59: Sponge 1 set 300 baht


69/100

Operating Cost

Table 16: Operating cost

Service

Service

estimate

(1)

Average per

time

(2)

Cost

(3)

Profit

(4)

= (1)*(2)-(3)

Car wash and vacuum



Replace the battery

Oil change device

Change tires

Other

1

1

1

1

1

1

1

82

880

1,200

1,300

913

6,500

100

20

84

480

910

548

4,550

50

62

796

780

390

365

1,950

50

This is the result of using Max Pro express per time.

Example

Detail: A customer wants to wash and polishing and coating

: We use 2 employees

Estimate operating costEquipment

- water pump

- Automotive wax polish tool

- Chamois web

- Fabric

- Sponge

** all include the cost

Sources

- wax

- XT Generation Car Wash

Services


70/100

Car wash and vacuum 82 Baht

Polishing and coating 880 Bath

Total 962 Bath

Direct Labor Cost

2 employees include service

Total 962 Baht

Conclusion

Production and Operations Analysis

Product Characteristics

*Wash and clean

*Polish and wax

*Wash carpet and car seating

*Wash carpet and car seating

*Changing engine oil

*Changing tire

Production/Services Process

1. Call Center Service

2. They are maker of an order

3. Inform a number in order

5 Conclusion in order and shared the work

7. Route Optimization to go to each customer

8. Insist number in order

7. Service

8. Send to the work

9. Open in the service

10. Contact back in Route Optimization


71/100

Logistics Management

The Vehicle of Mobile Unit Center Service have 2 types

1. Motor cycle

2. Pickup

Motor cycle

Wash and vacuum

Polish and wax

Changing battery

Wash carpet and car seating


Other service

Pickup

All of motor cycle

Changing tire

Facility Management*Internet Room

*Free Wi-Fi

*Bakery and Beverage

*Living Room

Investment Cost

We have capital 7,000,000 baht and loans from bank 6,000,000 baht for

branch office, buy tools and equipment and decorated vehicles.
http://dict.longdo.com/search/branch%20officehttp://dict.longdo.com/search/branch%20office


72/100

Chapter 5: Financial Analysis


73/100

Cash Flow

Cash flow year 1


74/100

Cash flow year 2


75/100

Cash flow year 3


76/100

Cash flow year 4


77/100

Cash flow year 5


78/100

Balance Sheet

Year 1 Year 2 Year 3 Year 4 Year 5

Asset

Cast 1,221,585 1,604,556 3,087,222 8,467,405 15,494,223

Account Receiveable

Inventory 2,614,268 5,228,536 7,842,804 11460256 14,325,320

Asset flow 3,835,853 6,833,092 10,930,026 19,927,661 29,819,543Fixed assets 1,760,000 3,080,000 3,960,000 4,400,000 4,400,000

Other assets - - - - -

Total 5,595,853 9,913,092 14,890,026 24,327,661 34,219,543

Liability

Account payable 2,614,268 5,228,536 7,842,804 11,460,256 14,325,320

6,000,000 11,000,000 14,000,000 12,000,000 10,000,000 8,614,268 16,228,536 21,842,804 23,460,256 24,325,320Equity

Owner capital,Max Pro 7,000,000 7,000,000 7,000,000 7,000,000 7,000,000

Net income,(net loss) -10,018,415 -13,315,444 -13,952,778 -6,132,595 2,894,223

Shareholders -3,018,415 -6,315,444 -6,952,778 867,405 9,894,223

Total 5,595,853 9,913,092 14,890,026 24,327,661 34,219,543


79/100

Income Statement

Income Statement Year 1

Income statement year 1

Jan Fab Mar Apr May Jun July Aug Sep Oct Nov Dec Total

Total Branch 4 4 4 4 4 4 4 4 4 4 4 4 4

Total income4,547,40

0

4,547,40

0

4,547,40

0

4,547,40

0

4,547,40

0

4,547,40

0

4,547,40

0

4,547,40

0

4,547,40

0

4,547,40

0

4,547,40

0

4,547,40

0 54,568,803

Total income of

branches4,189,96

8

4,189,96

8

4,189,96

8

4,189,96

8

4,189,96

8

4,189,96

8

4,189,96

8

4,189,96

8

4,189,96

8

4,189,96

8

4,189,96

8

4,189,96

8 50,279,616

Car wash and

vacuum 196,800 196,800 196,800 196,800 196,800 196,800 196,800 196,800 196,800 196,800 196,800 196,800 2,361,600Polishing and

coating 337,920 337,920 337,920 337,920 337,920 337,920 337,920 337,920 337,920 337,920 337,920 337,920 4,055,040

Replace the battery 144,000 144,000 144,000 144,000 144,000 144,000 144,000 144,000 144,000 144,000 144,000 144,000 1,728,000

Wash mattress andcarpet 624,000 624,000 624,000 624,000 624,000 624,000 624,000 624,000 624,000 624,000 624,000 624,000 7,488,000

Oil change device1,315,24

8

1,315,24

8

1,315,24

8

1,315,24

8

1,315,24

8

1,315,24

8

1,315,24

8

1,315,24

8

1,315,24

8

1,315,24

8

1,315,24

8

1,315,24

8 15,782,976

Change tires1,560,00

0

1,560,00

0

1,560,00

0

1,560,00

0

1,560,00

0

1,560,00

0

1,560,00

0

1,560,00

0

1,560,00

0

1,560,00

0

1,560,00

0

1,560,00

0 18,720,000

Other 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 144,000Host company

income 357,433 357,433 357,433 357,433 357,433 357,433 357,433 357,433 357,433 357,433 357,433 357,433 4,289,190

Car wash and

vacuum 72,160 72,160 72,160 72,160 72,160 72,160 72,160 72,160 72,160 72,160 72,160 72,160 865,920Polishing and

coating 77,440 77,440 77,440 77,440 77,440 77,440 77,440 77,440 77,440 77,440 77,440 77,440 929,280


80/100

Replace the battery 5,280 5,280 5,280 5,280 5,280 5,280 5,280 5,280 5,280 5,280 5,280 5,280 63,360

Wash mattress andcarpet 11,440 11,440 11,440 11,440 11,440 11,440 11,440 11,440 11,440 11,440 11,440 11,440 137,280

Oil change device 160,753 160,753 160,753 160,753 160,753 160,753 160,753 160,753 160,753 160,753 160,753 160,753 1,929,030

Change tires 28,600 28,600 28,600 28,600 28,600 28,600 28,600 28,600 28,600 28,600 28,600 28,600 343,200

Other 1,760 1,760 1,760 1,760 1,760 1,760 1,760 1,760 1,760 1,760 1,760 1,760 21,120

Tatal servicecapital

2,787,268

2,787,268

2,787,268

2,787,268

2,787,268

2,787,268

2,787,268

2,787,268

2,787,268

2,787,268

2,787,268

2,787,268 33,447,218

Car wash and

vacuum 65,600 65,600 65,600 65,600 65,600 65,600 65,600 65,600 65,600 65,600 65,600 65,600 787,200

Polishing andcoating 39,648 39,648 39,648 39,648 39,648 39,648 39,648 39,648 39,648 39,648 39,648 39,648 475,776

Replace the battery 59,712 59,712 59,712 59,712 59,712 59,712 59,712 59,712 59,712 59,712 59,712 59,712 716,544Wash mattress and

carpet 444,808 444,808 444,808 444,808 444,808 444,808 444,808 444,808 444,808 444,808 444,808 444,808 5,337,696

Oil change device 885,600 885,600 885,600 885,600 885,600 885,600 885,600 885,600 885,600 885,600 885,600 885,600 10,627,200

Change tires1,112,02

0

1,112,02

0

1,112,02

0

1,112,02

0

1,112,02

0

1,112,02

0

1,112,02

0

1,112,02

0

1,112,02

0

1,112,02

0

1,112,02

0

1,112,02

0 13,344,240

Other 6,880 6,880 6,880 6,880 6,880 6,880 6,880 6,880 6,880 6,880 6,880 6,880 82,560

Depreciation 36,667 36,667 36,667 36,667 36,667 36,667 36,667 36,667 36,667 36,667 36,667 36,667 440,004Amortization

expenses 136,333 136,333 136,333 136,333 136,333 136,333 136,333 136,333 136,333 136,333 136,333 136,333 1,635,996

Early profit1,760,13

2

1,760,13

2

1,760,13

2

1,760,13

2

1,760,13

2

1,760,13

2

1,760,13

2

1,760,13

2

1,760,13

2

1,760,13

2

1,760,13

2

1,760,13

2 21,121,585

Total costs of

operations5,456,66

6

2,329,39

3

2,329,39

3

2,329,39

3

2,329,39

3

2,329,39

3

2,329,39

3

2,329,39

3

2,329,39

3

2,329,39

3

2,329,39

3

2,329,39

3 30,420,000

Marketing Expense 3,700,00 572,727 572,727 572,727 572,727 572,727 572,727 572,727 572,727 572,727 572,727 572,727 10,000,000


81/100

0

Rent locationservice 155,000 155,000 155,000 155,000 155,000 155,000 155,000 155,000 155,000 155,000 155,000 155,000 1,860,000Rental locations in

the building 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 600,000

Rental cars 56,000 56,000 56,000 56,000 56,000 56,000 56,000 56,000 56,000 56,000 56,000 56,000 672,000

Cost oil 48,000 48,000 48,000 48,000 48,000 48,000 48,000 48,000 48,000 48,000 48,000 48,000 576,000

Rental motobike 136,000 136,000 136,000 136,000 136,000 136,000 136,000 136,000 136,000 136,000 136,000 136,000 1,632,000

Cost oil 136,000 136,000 136,000 136,000 136,000 136,000 136,000 136,000 136,000 136,000 136,000 136,000 1,632,000

Salary field 700,000 700,000 700,000 700,000 700,000 700,000 700,000 700,000 700,000 700,000 700,000 700,000 8,400,000

Salary headquarters 251,000 251,000 251,000 251,000 251,000 251,000 251,000 251,000 251,000 251,000 251,000 251,000 3,012,000Service

infastructure 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 1,320,000

Building upinfrastructure 20000 20000 20000 20000 20000 20000 20000 20000 20000 20000 20000 20000 240,000

Cost of insurance 83,333 83,333 83,333 83,333 83,333 83,333 83,333 83,333 83,333 83,333 83,333 83,333 1,000,000

Train cost 11,333 11,333 11,333 11,333 11,333 11,333 11,333 11,333 11,333 11,333 11,333 11,333 136,000

Profit3,696,53

4 569,261 569,261 569,261 569,261 569,261 569,261 569,261 569,261 569,261 569,261 569,261 9,298,415

Interest 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 720,000

Tax - - - - - - - - - - - -

Total profit 10,018,415


82/100

Income Statement Year 2

Income statement year 2

Cash flow Jan Fab Mar Apr May Jun July Aug Sep Oct Nov Dec Total

otal Branch 4 4 4 4 4 4 4 4 4 4 4 4 4

otal income

4,664,77

6

4,664,77

6

4,664,77

6

4,664,77

6

4,664,77

6

4,664,77

6

4,664,77

6

4,664,77

6

4,664,77

6

4,664,77

6

4,664,77

6

4,664,77

6 55,977,306

otal income of

anches

4,298,40

7

4,298,40

7

4,298,40

7

4,298,40

7

4,298,40

7

4,298,40

7

4,298,40

7

4,298,40

7

4,298,40

7

4,298,40

7

4,298,40

7

4,298,40

7 51,580,886

ar wash and

cuum 201,720 201,720 201,720 201,720 201,720 201,720 201,720 201,720 201,720 201,720 201,720 201,720 2,420,640

olishing and

ating 346,368 346,368 346,368 346,368 346,368 346,368 346,368 346,368 346,368 346,368 346,368 346,368 4,156,416

eplace the battery 151,290 151,290 151,290 151,290 151,290 151,290 151,290 151,290 151,290 151,290 151,290 151,290 1,815,480

ash mattress andrpet 639,600 639,600 639,600 639,600 639,600 639,600 639,600 639,600 639,600 639,600 639,600 639,600 7,675,200

l change device

1,348,12

9

1,348,12

9

1,348,12

9

1,348,12

9

1,348,12

9

1,348,12

9

1,348,12

9

1,348,12

9

1,348,12

9

1,348,12

9

1,348,12

9

1,348,12

9 16,177,550

hange tires1,599,00

01,599,00

01,599,00

01,599,00

01,599,00

01,599,00

01,599,00

01,599,00

01,599,00

01,599,00

01,599,00

01,599,00

0 19,188,000

her 12,300 12,300 12,300 12,300 12,3

Project Feasibility Project

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