PROJECT DEVELOPMENT.pdf

Architectural Project Development

21 2552

2

z z

Project Development

3

Type and Concept

4

5Principle of Project Development

z z SITE looking for USE

z USE looking for SITE

Function ?Fun

ction 1

Function 2

1

2

3

FunctionFunction

6

1.

2.

3.

Key Factor of Real Estate Development

LOCATION LOCATION = =

LOCATIONLOCATION

LOCATIONLOCATION

()

Area Program Design Concept

8Principle of Project Development

z 8 Stages of project Development

1. Inception of an Idea

2. Refinement of an Idea

3. Feasibility

4. Contract Negotiation

5. Formal Commitment

6. Construction

7. Completion and Formal Opening

8. Property, Asset, and Portfolio Management

Resource : Mike E. Miles, Gayle Berens and Marc A. Weiss, Third Edition. Washington D.C.: ULI-the Urban Land Institute, 2000.

9Project Development

1.

zz SITE ANALYSISSITE ANALYSISzz LAWS & REGULATIONSLAWS & REGULATIONS

2. (Market Analysis)

3. (Financial Analysis)zz Net Floor Area: NFA / Net Leasable Area: NLANet Floor Area: NFA / Net Leasable Area: NLAz

10

Project Development

1. zz SITE ANALYSISSITE ANALYSIS - .3 .3

zz LAWLAWss & REGULATION& REGULATIONss . - , FAR,OSR . (EIA) .

11

SCALE

12

Principle of Project Development

2. (Market Analysis)z ,

z

z

z z z Architecture Style Design Concept

z

z

13

Project Development

3. (Financial Analysis)z z + z (%) IRR, NPV, Payback Period

z z Gross Floor Area: GFAz /

Net Floor Area: NFA / Net Leasable Area: NLAz

14

z z

15

,

,

17

Type of Project

z z z z , z z Clubhousez z Showroom, z

z z

z z z Town Housez Home Office

z z (Condominium)z Service Apartmentz

z z , , z Sport clubz z z

18

Commercial Type of Architecture

z Shopping Centerz Enclosed Shopping Center

z Retail Mallz Department Store

Community/ Neighborhood Mall z

Anchor Tenant

19


z Shopping Centerz Discount Store ( Display+ Storage)

z z 1 2 z

z Walking Street Mallz z Pedestrian network

z Specialty Shopping Centerz

20

Residential Type of Architecture

z z z z - z (Town House)z Home Office

Location

22

Residential Type of Architecture

z z (Condominium)z Apartmentz Serviced Apartment

Location

23


z Hotel & Resortz City Hotel

z Business / Leisure

z

z

z Convention Hotelz z z

24


z Hotel & Resortz Resort / Resort and Spa

z z Design Conceptz

z Destination Spaz z z Design Concept

z Motelz

Shopping Center

26

Key Factors of Shopping Centerz

Concept

z

z Facade landmark

z Concept

z Sense of Direction Land mark

z

27

factors of Shopping Centerz Tenant Mix ()

Zone

z Anchor Tenantz concept z anchor tenant z

z Net Leasable Area : NLA

z zoning Anchor Tenant

z 28

Hotel And Resort

29

Business Model for Hotel and Resortz

z Hotel Chain z Hotel Chain concept

Facilities

z Lease Back :

z Time Share :

30

August 2008 31

Site Analysis

Guest Analysis

Completitors Analysis

HotelConcept

Type

Star

Facilities

Site Analysis z Location

z Airport Hotelz

z Beach z Mountain z z Resortz

z z 5 4 3 budget

hotelz Boutique Hotel

Type / Star / Facilities ????

32

Guest Analysisz /

z z Room Ratez Facilities z

z Individual / Family / Group z Activities > Facilities

z z / ( )z z z

z Type / Star / Facilities ????

33

Competitor Analysisz

z

z

z Facilities

Type / Star / Facilities ????

34

Hotel Facilities

35

Hardware

SpaGym..

Software

InternetRoom servicedAirport Transfer...

August 2008 36

International Hotel Operator Company

August 2008 37

Thai Hotel Operator Company

August 2008 Auttakorn Netneramitdee 38

Brand Positioning

5 Star

4 Star

3 Star


Hotel Investment CostApproximate number

z Land Cost : 20 % z Construction Cost : 50%z FF&E Cost : 15%z Pre Opening Cost : 10%z Other Cost : 10%

z Total investment cost 100%

August 2008 40

Hotel Design Process

Input

By developer and hotel operator

-Concept-Function and Facilities-Area Program of the hotel

Master Plan &Architecture

By Architects

Interior, Landscape,Lighting &

Sign Design

Approve

By Designer teams

Approve

Construction Drawing

47


z Boutique Hotelz

Boutique hotels differentiate themselves from larger chain/branded hotels and motels by providing personalized accommodation and services /facilities.

z "design hotels" "lifestyle hotels"

z .. 1980

z themed stylish

z 3 - 50

The Blakes Hotel South Kensington, London

48

Office Building

49

Office buildingz Location

z Core CBD : z Outer CBD : z Non CBD

z Facilities z Parkingz Securityz Retail Space

z Quality z Net Leasable Areaz z z : z ?

50

Housing

51

Housingz / z / z : / z : Home Officez Location

z CBD : Condominium Serviced Apartment

z Mass transit Condominium z

Condominium z z Function z

52

54

z www.asa.or.th ,

http://www.asa.or.th/index.php?q=professional_landing

z

z http://www.thaiappraisal.org/Thai/Value/Value.php

z

z .

z www.dol.go.th

z ( ) http://landprice.treasury.go.th/

PROJECT DEVELOPMENT.pdf

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