Joint Information Systems Committee 04/12/23 | | Slide 1Joint Information Systems Committee Supporting education and research

JISC projects: Communications & Marketing

Jane Charlton23 October 2008

Institutional Innovations Programme Meeting

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JISC is an internationally renowned and respected organisation and a national success story in the UK public sector.

As a consequence JISC needs to be:

– more visible

– increasingly responsive

– demonstrate greater transparency across its range activities to multiple stakeholders.

Introducing the JISC Brand

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JISC Brand Manual

www.jisc.ac.uk/brand

Further advice and guidance on JISC Brand

– Greg Clemett, JISC Design & Production Manager

– g.clemett@jisc.ac.uk

The JISC Brand

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Display JISC logo on all communications and marketing materials, eg. events, print materials, press and marketing activities and websites

Link logo to JISC website and relevant JISC programme page

Include a brief strapline description of JISC involvement alongside the JISC logo

Display project standard text on project website above the JISC corporate standard text

Use JISC theme or programme colours where possible

Consider project name in relation to JISC

Acknowledging JISC

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JISC corporate standard text:

“JISC supports UK further & higher education and research by providing leadership in the use of Information and Communications Technology in support of learning, teaching, research and administration. JISC receives funding from all the UK further and higher education funding councils.”

Acknowledging JISC

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Programme colours

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Reflects our name and visual identity values

Must not be redrawn or modified in any way.

Always use an approved version.

The JISC Logo

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The JISC Logo: Incorrect use

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All press releases must go to the JISC News and Press Team

Rebecca O’Brien, r.obrien@jisc.ac.uk

News items

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Co-ordination of JISC presence at national events

Guidelines on event organisation

List of external suppliers eg. event management companies

Events materials eg. stands and sidewinders

Advice and guidance on event organisation

– Grace Porter, g.porter@jisc.ac.uk

Events

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Examples of display stands

Large pop-up

Banner

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JISC publications www.jisc.ac.uk/publications

Projects welcome to contribute to JISC publications eg. JISC inform

Available for project staff to order (5 days notice)

Publication orders, publications@jisc.ac.uk

Advice and guidance on producing your own publications

– Amy Butterworth, a.butterworth@jisc.ac.uk

Print

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Include JISC branding

High quality design, accessibility, usability and content

Web advice and guidance

– Ben Whitehouse, b.whitehouse@jisc.ac.uk

Web

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Brief sentence describing JISC's involvement

JISC logo on the project homepage

Links in the text to the Digitisation Programme page and the JISC website homepage

Project web page example

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Project Communications & Marketing Workshop

Increase your understanding and practical application of competitive communications, branding and marketing initiatives specific to your project.

Examine how to maximise the benefits of working with JISC’s communications support and brand guidelines.

Enable you to develop an enhanced profile of your project among critical target stakeholder groups.

The seminar will be highly interactive, with practical input from delegates at each stage of the day and a focus on discussions and action planning to support future marketing planning and development.

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Jane Charlton, Comunications Co-ordinator

j.charlton@jisc.ac.uk

+44 (0)776 017 3223

Contact details