PROJECT BRIEF February 14, 2014

Size of Development 38,895 square meters

Project Type Medium Rise Building

Development

Location Amang Rodriguez Avenue,

Santolan, Pasig City

Unit Mix 2-BR and 3-BR Units

Number of Buildings 8 Buildings

No. of Residential Floors 6/7 floors per building

No. of Parking Levels 1 level for 2 buildings

2 levels for 6 buildings

Parking Ratio 87%

Project Overview

Site Development Plan

From SLEX

• Take the C-5 Exit.

• Follow the road of C-5

leading to Libis.

• Turn right at FVR Road.

• Follow the road until you

reach Marcos Highway.

• Turn right at Amang

Rodriguez Avenue (Jollibee).

• Go straight until you see the

site to your right and enter

the road leading to the

Entrance Gate.

From SLEX (Alternate)

• Take the C-5 Exit.

• Follow the road of C-5

leading to Libis

• Turn right at Calle Industria

Ave.

• Follow the road until you

reach Amang Rodriguez, the

turn left

• Go straight until you see the

site to your left and enter the

road leading to the Entrance

Gate.

How To Get There

From Antipolo

• Take the Marcos Highway

going to SM Marikina

• Before reaching SM

Marikina take the last U-

turn slot to go to the other

side.

• Turn right at Amang

Rodriguez Avenue, the

landmark is Jolibee at the

corner.

• Turn right at the site’s

Entrance Gate.

How To Get There

Location Map

Banks

BDO 500 m

Eastwest Bank 700 m

Gasoline Stations

Caltex 600 m

Shell 400 m

Supermarkets

South Supermarket 200 m

SM Savemore 500 m

Hospital

St. Camillus Medical Center 400 m

Railway Transport

LRT2 Santolan Staton 1.2 km

Malls

Sta. Lucia Mall 1 km

Robinsons Mega East 1.2 km

SM Marikina 2 km

Places of Interest

The Miréa Residences logo consists of

a mark and logotype that reflects

the project’s refreshing approach to

residential developments. The mark

is composed of leaves that form a

stylized letter “M” that stands for the

environment-friendly design features

of the project. Sans serif typefaces

were used to reflect the project’s

Neo-Minimalist architectural scheme.

Green and turquoise were used as

main colors as it evokes exhilaration

and invigoration. These organic

colors represent the development’s

thrust for resort-inspired lifestyle.

Behind the Name

Miréa is a variation of “Mira” – a

Spanish expression meaning to

“Look!” at something admirable

or wonderful.

The project name is one of

many variations of the name

Mira – of Latin, Slavic and Hindi

origin – which means “wonderful, peace, or

prosperous”

For young families and professionals in Pasig, Quezon City

and Marikina, Miréa Residences is a medium rise condominium

that offers them the opportunity to live in a safe and relaxing

environment with proximity to the Central Business Districts,

commercial areas and other key establishments of these three

cities

Unlike other condominiums in the area, Miréa Residences

has well-designed units and resort-inspired amenities sold at a

reasonable price, ensuring you get more than your money’s

worth

This is because of DMCI Homes’ commitment to creating

healthy communities with its proven track record as a triple-A

builder-developer that continuously innovates for the benefit of

its clientele.

Value Proposition Statement

Primary

• Families who are

undergoing a lifestyle shift;

they want a place that

they could call their own

• At the prime of their careers

(household income of Php

120,000 and above)

• Living in Pasig, but could

also have daily transactions

in Quezon City, Marikina

and/or Rizal

Target Market

Secondary

• Overseas Filipino workers

earning for a suitable

living space

• Investors seeking

spacious properties

worth marketing to other

interested parties

Target Market

“Balanse lang. Busy

na madalas kaya

hahanapin ko yung

lugar na

makakapag enjoy

ako sa loob and

makakagala pa rin

ako kapag gusto

ko.”

Market Segment

“I need a place

that’s peaceful and

secure. The area has

to be convenient

also – my kids get to

school and we get

to go to work as fast

as possible.”

Market Segment

“I can afford to have

a place of my own; if

not for me, at least I

have ways to make

good use of it.

Market Segment

Competition Fact Sheet

Project Miréa

Residences One Spatial

Orchard

Towers

Acacia

Escalades Bali Oasis 2

Developer DMCI Homes Filinvest Sta. Lucia Robinsons

Land Filinvest

Location

Amang

Rodriguez

Ave., Santolan,

Pasig City

Amang

Rodriguez

St., Sitio

Ligaya,

Brgy. Dela

Paz

Corner

Amang

Rodriguez

ave. and

Soliven st.,

Manggahan

Pasig

Amang

Rodriguez

Avenue and

Calle

Industria,

Manggahan

Marcos Highway,

Santolan, Pasig City

Land Area

(Ha) 3.89 1.7 0.8 1 1.7

No. of

Buildings 8 7 4 2 4

No. of Floors 6-7 floors 6 9 15 & 17 9

Total Units 1,216

894 484

Bldg. A: 383 896 total

dev’t

400

(Jayapura,

Malang) Bldg. B: 414

Competition Fact Sheet

Project Miréa

Residences One Spatial

Orchard

Towers

Acacia

Escalades Bali Oasis 2

Parking Slots 1,065 204 N/A 342 approx 450 99

Parking Ratio 87% 22% 30% 43% approx

50% 50%

RFO Date August 2017 14-Jan N/A 14-Aug

Unit Mix

2-BR: 1,012

2-BR: 894

Studio: 208 Studio: 88 Studio: 72 Studio:

20

3-BR : 204 1-BR: 148 1-BR: 165 1-BR: 72 1-BR: 18

Tandem 2-BR: 128 2-BR: 130 2-BR: 656 2-BR: 162

Floor Area

(sqm)

2-BR: 63.5 to 65 30

drying

cage -

7sqm

Studio: 24 - 28 Studio: 26 Studio: 23, 24

3-BR : 85 1-BR: 32 - 52 1-BR: 32, 36-

39 1-BR: 35, 38

Tandem : 130 2-BR: 36 - 56 2-BR: 48, 54 2-BR: 40, 47.5

Ave. Selling

Price/Unit 3.2 M 1.8 - 2.1 M 3.3M 2.5M 2.5M

Ave.

Price/sqm 54,000 60,000 76,000 76,000 70,000

Ave. Sales

take

up/month

40 units 10 units 10 units 10 units

Sales Take-

up

78% sold

40% sold

38% sold

Jayapura - 85% sold

Brand Mapping

Contract Price x Price per Square Meter

1M 2M 3M 4M 5M

50K

60K

80K

90K

70K

Price per Sqm

Total Selling Price

SELLING

PRICE

DMCI HOMES

MIRÉA COMPETITORS

Lowest price /sqm

amongst competitors

It is more than your

money’s worth as you get

a spacious area at a

price within the range of the area

• Competitors have larger

prices/square meter,

indicating that while other projects have

bigger spaces, their total

price is on the expensive

side.

Contract Price x Price per Square Meter

Location vs List Price

Best

Poor

1M 2M 3M 4M 5M

LOCATION

DMCI HOMES

MIRÉA COMPETITORS

Accessible via Marcos

Highway and C-5 Road

Close proximity to Eastwood

City, Katipunan Ave., and the

Marikina Commercial Area

Accessible to private and

public vehicles

Convenient to travel to

different service institutions

and places of leisure like Malls

• Accessible to both private

and public vehicles

• Other areas are found deep

within existing private

subdivisions

• Located in areas that are

prone to flooding, despite the

very strategic location

• Project locations are situated

in areas were immense traffic

is caused

Location vs List Price

Product Quality vs List Price

Attributes:

Construction Quality

Quality Standards

Turnover Finish

Best

Poor

1M 2M 3M 4M 5M

PRODUCT

QUALITY

DMCI HOMES

MIRÉA COMPETITORS

Company of innovative

builders and engineering

experts

DMCI Homes develops resort-

inspired communities

Legacy of quality

workmanship from DMCI

Construction

DMCI Homes Quality seal:

- All units undergo a 102-

inspection process in our

proprietary quality

management system

- Two-year warranty

• High price of developers may

be attributed for purposes of

setting off costs, not as a

fortifying measure

• Competitors are still on their

stages of development,

although in terms of

construction and finish, the

result is sub-par.

Product Quality vs List Price

Development Features vs List Price

Attributes:

Development Concept

Product Design and Innovations

Amenities

Living experience

Best

Poor

1M 2M 3M 4M 5M

DEVELOPMENT

FEATURES

DMCI HOMES

MIRÉA COMPETITORS

Low-dense Mid-Rise

Development

Green building design: -

Atriums and single-

loaded hallways

Promotes natural flow of

light and ventilation

Lush landscape and garden

designs

Resort-like amenities (both

indoor and outdoor)

Majority of units are 2-BR

Assures “home” Feel

24-hour security Leasing Services

• Mixed-use Developments

• Commercial areas within

the project

• Relatively high-dense

condominium developments

Development Features vs List Price

Project in Focus

Site Development Plan

Size of Development 38,895 square meters

Project Type 8 Medium-Rise Buildings

Location Amang Rodriguez Avenue, Pasig

City, Metro Manila, Philippines

Unit Mix 2-BR and 3-BR Units

Number of Units 1,216

Buildings 6 buildings with 2 parking levels

2 buildings with 1 parking level

Number of Floors 6-7 floors per building

Number of Parking Slots 1,089

Parking Ratio 87%

Amenity Area 15,480 square meters (40%)

Project Overview

Indoor Amenities

Fitness Gym

Game Area

Meeting Room

Lounge Area

Audio Visual Room

Function Room

Garden Atrium

Water Station

Laundry Station

Convenience Store

Outdoor Amenities

Adult Pool

Kiddie Pool

Lounge pool

Basketball Court

Badminton Court

Palm Promenade

Picnic Area

Park / Playground

Project Amenities

Project Logo

Building Facade

Sitara Building

Clubhouse

Play Area

Picnic Area

Lounge Pool

Lap Pool

Kiddie Pool

Palm Promenade

Function Hall

Fitness Gym Game Area Audio Visual Room

Lounge Areas

Photos herein are actual amenities of another project of DMCI Homes

Indoor Amenities

Other Facilities

Project Entrance

Convenience Store

Water Station

Laundry Station

Unit Balconies

Scenic Elevator per building

Single Loaded Hallway

Mail area per building

Most photos herein are actual amenities/facilities of another project of DMCI Homes

Provision for individually

metered utility and cable

connections for each unit

Provision for Fire

Alarm

System

Stand-by

Power Generator

for common

areas

Automatic fire

sprinkler and fire

suppression

system

Electrified Perimeter

Fence

• 24-hour security, with roving personnel

• Guarded entrance gate

• General maintenance of common areas

• Taxi call-in service

• Utilities application and payment assistance

Property Management Office Services

Unit Layouts

Turnover

Finishes

Floor Layouts

UNIT TYPE UNIT

AREA

GROSS AREA

(SQM)

MINIMUM

LIST PRICE

(PHP)

MAXIMUM

LIST PRICE

(PHP)

2 Bedroom 49.50 63.50 - 71.50 2.98 Mn 3.32 Mn

2 Bedroom A 49.50 65.00 - 73.00 3.12 Mn 3.50 Mn

2 Bedroom B 51.00 65.00 - 73.00 3.09 Mn 3.50 Mn

3 Bedroom 65.00 85.00 - 94.00 4.19 Mn 4.84 Mn

Unit Price Range

As of February 14, 2014 for Maia and Sitara Buildings

Effectivity of Pricelist February 28, 2014

RFO Dates

Maia Building August 2017

Sitara Building August 2017

Minimum down payment will be at least 15%

Exclusive of Closing Fees and Turnover Fees

Selling Terms and Other Guidelines

Miréa Residences bears the DMCI Homes Quality Seal, which represents our commitment to deliver homes that are built to

last. Your new home is subject to our proprietary quality management system, and comes with a 2-year limited

warranty*.

*Property developers typically provide a one-year warranty. DMCI Homes’ 2-year limited warranty covers

most unit deliverables, except operable items subject to daily wear and tear. Terms and conditions apply.