Project Aysha

7/31/2019 Project Aysha

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CHAPTERI

INTRODUCTION


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OBJECTIVES OF THE STUDY

1. To identify the functions and practices of all the department.2. To know about the plans, procedure and policies of an organization.3. To know clear idea about the product and production process.4. To understand how theoretical aspect are practiced5. To conduct SWOT analysis on the basis of collected data.


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LIMITATIONS OF THE STUDY

1. As vast coverage is needed for getting the desired result, time is a limited factor.2. The internal affairs of the company are not easily available.3. The researcher could not see all the employee personally and hence the researcher could

not collect the opinion of all the employees.

4. The researcher strictly follows the company rules and regulations.5. Due to the busy work schedule, the members of the company could not spend much of

their time with the researcher.


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CHAPTERII

INDUSTRY &

ORGANIZATION PROFILE


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INDUSTRY PROFILE

Fast Moving Consumer Goods (FMCG)

The India FMCG sector is the fourth largest sector in the economy with an estimated size

of Rs. 1,300 million. The sectors has shown an average annual growth of about 11% per annum

over last decade. Unlike the developed market, which is prominently dominated by few large

players, Indias FMCG market is highly fragmented and considerable part the market comprises

of unorganized players selling unbranded and unpackaged product. There are approximately 12-

13 million retail sectors in India, out of which 9 million are FMCG Kirana Stores.

Indian FMCG Sectors significant characteristics can be listed as strong MNC presence,

well established distribution network, intense competition between the organized and

unorganized players and low operational cost. Easy availability of important raw materials,

cheaper labour cost and presence across the entire value chain gives India a competitive

advantage.

Products which have a swift turnover and relatively low cost are known as fast moving

consumer goods. FMCG items are those which generally get replaced within a year. Examples

of FMCG commonly include wide range of repeatedly purchased consumer product such as

toiletries, soap, cosmetics, oral care products, shaving product and detergents, as well as other

non-durable such as glassware, bulbs, batteries, paper product, and plastic goods. FMCG may

also include pharmaceuticals, consumer electronic packaged food products, etc


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HISTORY OF FMCG IN INDIA

In India, companies like ITC, HLL, Colgate, and Nestle have been a dominant force in

the FMCG sector well supported by relatively less competition and high entry barriers (Import

duty was high). These companies swere, therefore able to change premium for there products.

In this context, the margins were also on the higher side. With the gradual opening up the

economy over the last decade, FMCG companies have been forced to fight for market share. In

the process, margins have been compromised, more so in the last six year (FMCG sector

witnessed decline in demand)


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CURRENT SITUATION

The growth potential for FMCG companies looks promising over the long term horizon,

aspercapital consumption of almost all product in the country is amongst the lowest in the

world. As per the consumer survey by KSA-Technopark, of the total consumption expenditure,

almost 40% and 8% was accounted by groceries and personal care product respectively rapid

urbanization, increased literacy and rising per capital income are the key growth drives for the

sector. Around 45% of the population in India is below 20 years of age and the proportion of the

young population in India is below 20 years of age and the proportion of the young population is

expected to increase in the next five years.

Aspiration levels in this age group have been fuelled by greater media exposure,

unleashing a latest demand with more money and new minds. IN this backdrop, industry

estimates suggest that the industry could triple in value by 2015 (by some estimates, the industry

could double in by 2010)

In our view, testing time for the FMCG sector are over and driving rural penetration willbe the key going forward. Due to infrastructure constraints (this influences the cost-effectiveness

of the supply chain), companies were unable to grow faster. Although companies like HLL and

ITC have dedicated initiatives targeted at the rural market, these are still at a relatively stage.

The bottlenecks of the conventional distribution system are likely to be removed once

organized retailing grows in scale. Currently organized relating accounts for just 3% of total

return scale and is likely to touch 10% over the next 3-5 years. In our view, organized retailing

result is discounted prices, forced buying by offering many choices and also open up new

avenue for growth for the FMCG sector. Given the aggressive expansion of plans of players like

plantation, trend, shoppers, stop and Shoprite, we are confident that the FMCG sector has a

bright future.


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THE FUTURE OF FAST MOVING

CONSUMER GOODS

Fast moving consumer goods will become Rs. 4,00,000 crores industry by 2020. A book

and company study finds out the trends that will shape its future.

The report estimate the FMCG sector witnessed robust year on year growth of

approximately 11 percentage in the last decade almost tripling in size from Rs. 47000 crore in

2000-01 to Rs. 130,000 crore now (it accounts for 2.2 percent of the countrys GDP) growth waseven faster in the past five years almost 17 percent annually since 2005. It identifies robust

GDP growth, opening up of rural market, increased income in rural areas, growing urbanization

along with evolving consumer lifestyle and buying behavior as the key drivers of this growth.

The report further estimate the FMCG industry will grow at least 12 percent annually to

become Rs. 4,00,000 crore in size by 2020. Additionally, if some of the factors play out

favorably, say, GDP grows a little faster; the government removes bottlenecks such as the

Goods and Service Tax (GST), infrastructure investment pickup, there is more efficient

spending on government subsidy and so on, growth can be significantly higher. It could be as

high as 17 percent, leading to an overall industry size of Rs. 620,000 crore by 2020.


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PROFILE OF THE ORGANIZATION

History of the Company

Creative wardrobes is well known brand in the Kingdom of Saudi Arabia and United

Arab Emirates for custom made wardrobes. Deviating from the providing culture of flat pack

wardrobes, they introduced the concept of custom designed wardrobes meeting requirements of

the end user influenced by the personal life style of the individual wardrobes are designed to

suite the available space in the dwelling place of the customer.

The brand was introduced as a pioneer in India in early 2010 with 6000 Sq. Ft.

showroom on NH47 in Aluva and is receiving wide acceptance in the market as an innovative

concept and produce line. Company was conducted by the famous inside outside magazine in

Kochi in Nov 2010.

Objectives of the Company

1. To be the industry leader and the most trusted source for customized contemporary,innovative and enduring household storage solution in the market drive.

2. Maintaining high standard of employee care and supplier relationship.

Vision

1. To make every house, full of color.2. Transform every house a home.


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Mision

1. To ensure on time delivery of high quality product.2. Create a coordinate atmosphere in the organization.3. Implement environmentally and socially considered decision for our company

and community.


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ABOUT CREATIVE WARDROBES

Creative wardrobes introduced in India in early 2010. The target customer are of middle

to upper class living standard. They adventure in the leading local magazines, campaigning the

main theme of custom made wardrobes and getting organized in style and highlighting the easy

to remember toll free number 1-800-425-9000. They also take part and exhibit in prestigious

trade shows such as the one that was conducted by the famous inside outside magazine in Kochi

in November 2010. A quality product can be produced only raw material and component are

used. Through focus on quality control during the sales and production activities.

Creative wardrobes is an internet based management system (ERP application) custom

made for us, is in use to control and monitor the entire operations of the company starting from

sales, engineering, production, material procurement, installation and account real time report

are available for the privileged users from the system accessible from anywhere in the world an

exclusive communication module to tackle in internal inter-departmental correspondence has

been an excellent management tool and flagship of the above application. This module helps to

keep away the so-called RED TAPES away from the organization. A devoted module to manage

customer complaint has been very effective playing a big role in achieving and maintaining high

level of customer satisfaction. Data input from showroom, warehouse and other activity location

coverage on the account module to generate real time financial report such as cash flow forecast,

various accounts statement and profitability report.

Is also an important ingredient in the process only repeated brand of raw material such as

MDF, plywood, lamination, hardware and accessories are used. Some of them are imported from

Europe and north America.


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BOARD OF DIRECTORS

Board of directors of creative wardrobes private limited consists of three directors. The

managing director himself is the chairman of the board. The board invariably meet and evaluate

performance of the company.

Managing director Executive director Executive director


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PRODUCTION UNIT

The production unit of creative wardrobe is situated in Aykarakunnu and its other

production units are:

Kochi Dubai Riyadh Manamah Abudhabi Jeddah Alain Alkhobar


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PRODUCT LINE

1. Major product of the companies are:2. Walk-in-closet3. Sliding door4. Hinged doors5. Bi-fold doors6. Storage solution7. Kids8. Accessories


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1. WALK-IN CLOSET

The walk-in wardrobe makes it extremely easy to pick, mix and manage the customerchoice. Sorting out the space in home.

2. SLIDING DOORSDesigned for a smart, compact, footprint and styled to suit any dcor, sliding door

offer exclusive finishleather, wood, mirror and glass.

An exclusive distribution in the UAE, KSA, Bahrain and India for Raumplus

German engineered sliding system.

3. HINGED DOORSThe most commonly used style used style closet with hinged doors are available in

various textures and finishes.

4. BIFOLD DOORSAesthetic and truly distinctive they are offered in various finishes to complement any

dcor. Total satisfaction is proved to customer.

5. STORAGE SOLUTIONPick from a wide variety of storage solution including:-

Kitchen pantry Work space TV unit Book Unit and much more


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6. KIDS

Creative wardrobes, have big solution for little ones as well created with a dash ofcolour, a whole lot of fun and extreme practically this every childs dream come true.

Specially designed for children. Kids range provide flexible and adaptable wardrobes

solution. Easily adjustable to growing childs needs.

7. ACCESSORIESJewelry trays, hosiery insert, tie racks and much more.

The space scientist will size up customer requirement and suggest what will suit best.

Customer can even pick customer options from the extensive display at showroom or consult

the design expert who still help make customer wardrobe a reality.


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BUSINESS OPERATION


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COMPANY LIFE CYCLE


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COMPETITORS

The company did not have many players of same size and or similar strategies. So

the market growth is high and the degree of competitive will be less.

The company has different stated products. The creative wardrobe a unique product

range that cannot be duplicated. So the competitive is comparatively less.


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FUTURE PROSPECTS & GROWTH PLANS

Company has the plan strengthen it. Daily business by increasing production and

adding more items to that product line.

The company have been receiving from the market is assuring and prompting to

expand the reachability to other parts of Kerala state in 2012 and metros like Chennai and

Bangalore in Year 2013

They also have the potential of exporting ready to install component of the

wardrobes to show room in the kingdom of Saudi Arabia and United Arab Emirates.


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CHAPTERIII


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INTRODUCTION ABOUT DEPARTMENTS

Every organization is plant institution where people work together as a team for the

achievement of organizational objectives and also to meet personal needs. Effective of an

organization increased through specialization and departmentalization similar jobs are

grouped together for effectively carrying out and coordinating the action of many people.

The creative wardrobe private limited consult of the following department operating under

different head.

1. Research and development department.2. Total quality management department.3. Designing department.4. Production department5. Human resource department.6. Purchase department.7. Finance department


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RESEARCH AND DEVELOPMENT

DEPARTMENT

Structure of Research and Development Department

Managing Director

Operation Manager

R&D Manager

Staff


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The company has well equipped research and development laboratory where continuous

search is going on for improvement of quality and development of new product through

technological up gradation. The benefit of successful R&D project are ready transferred tocommercial operation. It also has the required analytical, continuing and testing facilities for

product or process evaluation, rigid quality control and new technology analysis. The research

and development department done their main functions through hisabath software.


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TOTAL QUALITY MANAGEMENT

DEPARTMENT

Structure of TQM Department

Board of Directors

Operating Manager

TQM Manager

Staff


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Creative wardrobe has separate total quality management.

The main function of total quality management dept are as follows:

1. Suitable equipment and machinery for process control at all stage.2. Provision of adequate resources including raw material and personal to ensure consist

product quality.

3. Well defined process and product characteristics to enable monitoring analyze andcontinual improvement.

4. Communication of requirement of product including customer requirement, statutory/ regulatory requirement aspects of QMS including policy and objective among all

employees.


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DESIGNING DEPARTMENT

Structure of Designing Department

Managing Director

Operation Manager

Designing Department

Designing Supervisor

Designers


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Creative wardrobes private limited have a separate department for designing their option

from the extensive display at showroom or consult the design experts who will help make the

customer call they are invited to visit showroom where they are introduced to the product and tothe entire concept. Those convinced, request for site measurement, a design and a quotation.

The designers of creative wardrobe visit the site with prior appointment, communicates further

in depth with the customer to know the personal requirement and produces (AD drawings of the

proposed wardrobe in multiple views such as floor plans, elevation and perspectives. The

designs shall be further modified during the subsequent one or more meeting with the customer.

Once the design is finalized and accepted by the customer, a quotation will be sent to him

approved quotation will be converted as jobs with a registration number followed by fabrication

and installation with prior requirement.


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PRODUCTION DEPARTMENT

Structure of Production Department

Board of Director

Operation Manager

Production Manager

Supervisor

Workers


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Production involves conversion of input into finished goods. It can be briefly explained

as follows.

The important raw material used in manufacturing process in creative wardrobe private

limited are:

Medium density fiber board (MDF) Marine Plywood

THE MEDIUM DENSITY FIBER BOARD

(MDF) is an engineered wood product formed by breaking down hardwood or softwood

residual into wood fibers, often in a defibrator, combining it with wax and a resign binder, and

forming panels by applying high temperature and pressure. MDF is denser than plywood. It is

made up of separated fibre, but can be used as a building material similar in application to

plywood. It is stronger and much more dense than normal practice board.

Marine plywood is a premium quality plywood made of selected wood species based on

density, bending strength, impact resistance and surface finish characteristics. Manufactured

with an A-grade sanded surface on both sides, as per the AS/NZS 2272 standard, with no core

gaps and permanent waterproof of A-band glue.

Creative wardrobe manufactures: Walk-in closet Sliding Doors Hinged doors Bi-fold doors

Input Conversion Process Output


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Trimming is the process of shaping the board by cutting it unwanted parts.

7.FinishingHere, the product is finished.

8.Inspection and testingInspected and tested to make sure that it is of predetermined quality.


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PRODUCTION SUB FUNCTIONS

In a manufacturing company the production function may be split into five sub functions:

1. The production and planning department will sit standard and target for each sectionof the production process. The quantity and quality products coming off a production

line will be closely monitored. In business, quality will be monitored by all

employees at every stage of production.

2. The purchasing department will be responsible for providing the material, componentand equipment required to keep the production process running smoothly. A vitalaspect of the role is ensuring stock arrive on time and to the right quality.

3. The stores department will be responsible for stocking all the necessary tools, spares,raw material and equipment required to service the manufacturing process.

4. The design department will be responsible for researching new products ormodification to existing ones, estimating costs for production in different quantities

and by using different method.


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HUMAN RESOURCE DEPARTMENT

Structure of Human Resource Department

Managing Director

Operation Manager

Human Resource Manager

Supervisor

Workers


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According to jucius Human resource refers to a whole consulting of interrelated,

interdependent and interacting psychological, physiological, sociological and ethical

components. This human resource represents the quantitative and qualitative measurement of

work force required in an organization.

Human resource and administration departments is one, which facilitates smooth

working of the organization by looking into the human resources side and also the overall

administration of organization. Similarly to the entire departments, creative wardrobes private

limited has given utmost care in giving function to the personal departments. The basic functions

includes recruitment, selection, treasuring and development, motivating the employees,

performance appraisal, etc

The major functions of human resource department are;

1. Manpower planning including job analysis and job description.2. Training of new employees.3.

Performance appraisal and job evaluation.

4. Running welfare scheme for employee.


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RECRUITMENT

The creative wardrobes follows external recruitment system. External recruitment is

done by giving advertisement.

SELECTION

Selection of candidate is on the basic of qualification and skill. The head of the

department provide on the job training and job description.

PERFORMANCE APRAISAL

The performance appraisal of staff is done by head of the department. The performance

appraisal of worker is done by supervisor. The workers are provided with adequate training after

performance appraisal.

THE FOLLOWING ACTS OR OMISSION SHALL BE TRADEDAS MISCONDUCT

Incorrect handling of package containing material Incorrect handling of material Incorrect work on machines Incorrect packaging with material Careless work Improper behavior Smoking inside the factory Late attendance or absence at the working hours without permission.


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PURCHASE DEPARTMENT

Structure of Purchase Department

Managing Director

Operation Manager

Purchase Manager

Store Keeper

Store Assistant


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Creative wardrobes private limited is a production oriented company. It deals with

number of product. So the company required raw materials for production at the right quantity

with required quality. Creative wardrobes usually make two kinds of purchases.

They are:

Local purchase Import purchase

Purchase department carries on its function on requirement of the production section

creative wardrobes follows following procedure for purchase.

1.Internal orderOn requirement of any goods, stores dept issues an intend order to the purchase

department standing the quantity, description and number of goods required within the specified

limit.

2.QuotationThe company inform their vendor and invests quotation stating their prices. The

company select the best alternative, considering the price, quality, recognition of the etc

3.Send OrderThe purchase executive sent order to the vendor with specific condition regarding the

product, terms of payment, type of packaging, etc.

4. Good receiving note


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FINANCE DEPARTMENT

Structure of Finance Department

Managing Director

Operation Manager

Finance Manager

Chief Accountant

Accountant


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The finance department of Creative Wardrobes Private Limited takes responsibility for

organizing the financial and accounting affairs including the presentation and preparation of

appropriate account, and the provision of financial information for managers. The main areascovered by the financial department include:

1. BOOK KEEPING PROCEDUREKeeping records of the purchase and sales made by business as well as capital spending.

The records today are typically kept on computer files. But we still use the term ledger entries to

refer to the days when all financial transaction were carefully.

2. CREATING A BALANCE SHEET AND PROFIT AND LOSSACCOUNT

Financial statement need to be produced at given time intervals, for example at the end

of each financial year. Trial balance and extracted from the ledger entries to create a balance

sheet showing the asset and liabilities of a business at the year end. In addition, records of

purchase and sale are totaled up to create a profit and loss (P&L) account.

3. PROVIDING MANAGEMENT INFORMATIONManager requires ongoing financial information to enable them to make better decisions.

For example, they will want information about how much it to produce a particular product on

service, in order to assess how much to produce and whether it might be more worthwhile to

switch to making an alternative product.

4. MANAGEMENT OF WAGESThe wages section of the finance department will be responsible for calculating the

wages and salaries of employees and organizing the collection of income tax.


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5. RAISING OF FINANCE

Another function finance department is to raising of finance. The finance department willresponsible for the technical details of how a business raises finance et; through loan, and the

repayment of interest on that finance.

The part of an organization that manages its money. The business function of a finance

department typically include planning, organizing, auditing, accounting for and controlling its

companys finance. The finance department also usually produce the companys financial

statements.

Finance

Department

Investment

AccountsCash Flow

Budgeting

StockTurnover


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CHAPTER 5

SWOT ANALYSIS


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SWOT stands for strength, weakness, opportunities and threat strength and weakness are

internal factor of the company, where as opportunities and threat are external factor. SWOT

analysis is the tool for auditing organization and it environment.

STRENGTH

1. The company has been maintaining a high quality for its products.2. The company has well established R&D unit.3. The company use highly technological manufacturing process through its imported hi

tech machines. This helped the company to produce quality product.

4. Company utilizes maximum of all resources by reducing wastage.5. The wastage product of the company are refused.6. The factory set up has been well organized to meet high industry standards, at the

same time keeping high moral values of the employees with attractive remuneration

and incentives.

7. Only reputed leading brand of raw material such as MDF, plywood, lamination andaccessories are used.

8. The workers who work so closely in order to achieve the customers needs andexpectation to their satisfaction.

9. Maintaining high standard of employee care and supplier relationship.10.Company ensure time delivery of high quality product.

WEAKNESS

Hi transportation cost. The promotion of competitors is better to that of creative wardrobe The company concentrates only on domestic market.


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OPPORTUNITIES

1. Growing demand of its product.2. Expanding its distribution areas.3. State of art research facilities and qualified research personal enable the company to add

innovative product and improve existing products.

4. Largest production capacity in India.

THREATS

Promotion of competition is better to that creative wardrobes. There are many medium scale and small scale of wardrobes companies. They fix low

prices for their product.

In some product range, imported items are available at lower cost than is currentlyproduced in India.

The company is facing competition from local as well as international market. Since the deforestation is the talk of the day, the company faces some problem.


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CONCLUSION

The creative wardrobes private limited, the largest, as a bright future in this field.

The creative wardrobe achieved 100% utilization of raw material due to its integrated

production system. The company divide value for money to its customers. The company is

providing the quality product. The company should try to create brand awareness in the local

market by advertising in medias. The company prompting to expand the reachability to other

parts of Kerala state in 2012 and to metros like Chennai and Bangalore in year 2013.


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BIBLIOGRAPHY

Company Booklet.

Website

[email protected] www.cw-india.com

Binsha T.KPublic Relation Officer
mailto:[email protected]:[email protected]://www.cw-india.com/http://www.cw-india.com/http://www.cw-india.com/mailto:[email protected]

Project Aysha

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