Project and Management Institute Start Up Proposal

7/25/2019 Project and Management Institute Start Up Proposal

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TB3_Project Management Institute Business Proposal

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TB3 1_PROJECT AND

MAN AGEM ENT INSTITUTE

BUSINESS PLAN


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Contents

1.0 Executive Summary ......................................................................................................................................... 4

Figure 1: Cash flow projection.......................................................................................................................... 6

1.1 Start-up Summary...................................................................................................................................... 7

Figure 2: Company Setup chart ........................................................................................................................ 7

2.0 Objectives .......................................................................................................................................................... 8

3.0 Mission .............................................................................................................................................................. 8

3.1 Keys to Success ................................................................................................................................................. 9

4.0 Services and Target Market ............................................................................................................................ 9

4.1 Target Market and Segmentation ................................................................................................................. 10

Figure 3: Market Analysis ............................................................................................................................... 10

4.2 Selection and Planning Of Training ............................................................................................................. 11

4.3 Market Analysis Summary ............................................................................................................................ 114.4 Target Market Segment Strategy ................................................................................................................. 12

4.5 Service Business Analysis .............................................................................................................................. 12

4.5.1 Competition and Buying Patterns ............................................................................................................. 13

5.0 Strategy and Implementation Summary ...................................................................................................... 13

5.1 Competitive Edge ........................................................................................................................................... 14

5.2 Marketing Strategy ........................................................................................................................................ 14

5.3 Sales Strategy .................................................................................................................................................. 15

5.3.1 Sales Forecast ............................................................................................................................................ 15

Figure 4: Sales per 2 Month ........................................................................................................................... 16

Figure 5: Sales per Year .................................................................................................................................. 16

6.0 Resume Writing and Assistance .................................................................................................................... 18

6.1 Types or Formats of Resumes ....................................................................................................................... 18

6.1.1 Chronological Resumes ............................................................................................................................. 18

6.1.2 Functional Resume .................................................................................................................................... 19

6.1.3 Combination Resumes .............................................................................................................................. 20

6.1.4 Targeted Resume: .............................................................................................................................. 20

6.2 Key Attributes of All Excellent Resumes ............................................................................................... 20

6.4 Startup Cost .............................................................................................................................................. 21

Figure 6: Startup cost for Resume Writing ..................................................................................................... 21

6.5 Marketing .................................................................................................................................................. 22

6.6 Resume Pricing ......................................................................................................................................... 22

6.7 Sales Returns after a month .................................................................................................................... 23


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Figure 7: Resume sales Returns after a month .............................................................................................. 23

7.0 Management Summary.................................................................................................................................. 23

7.1 Financial Plan ................................................................................................................................................. 23

7.1.1 Cash Flow Statement................................................................................................................................. 24

Figure 8: Cash flow statement ....................................................................................................................... 24

Figure 9: Cash flow Position ........................................................................................................................... 25


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1.0 Executive Summary

TB3 Project Management Institute will provide top-quality professional development and training

services in project planning and management. According to the principal officer of the training Company,

believes that both small and Large companies and entrepreneurs suffer two major problems. They lack

training or development resources to run the Projects that they are handed or may wish to handle and also

the depth of knowledge needed to focus on these project whatever the expectation of the project may be.

These both lead to lowered expectations, lack of company, business and personal growth and frequent

owner burnout. TB3_PMI believes that it can improve upon and exploit these weaknesses to gain local

market share.

The objectives TB3_PMI over the next three years are:

Achieve sales revenues of approximately $8.052.0 by end of year one.

Achieve sales revenues of approximately $24,156.0 by year three.

Achieve a client mix of 60% large companies/30% entrepreneurial or small business/10%

individual per year.

The company will provide its professional development services in the most effective manner and with

an ongoing comprehensive quality-control program to provide 100% client satisfaction. The company's

principal officer sees each contract as an agreement not between a TB3_PMI and its clients, but between

partners who wish to create a close and mutually-beneficial long-term relationship. This will help to

provide greater long-term profits through referrals and repeat business.

TB3_PMI hopes that its goal is to eventually obtain approximately two-thirds of all our business from

the large and small company segment, since this generates the greatest cash flow

TB3_PMI will institute the following key procedures to reach its goals:

The creation of a unique, upscale, innovative environment that will differentiate

TB3_PMI from other institute or professional development businesses.

Educating the business community on what project planning, management and strategic

training has to offer.


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The formation of a learning environment that will bring people with diverse interests and

backgrounds together in a common forum to overcome challenges both professionally and

personally.

Affordable access to the resources of business coaching and other consulting services.

TB3 Project Management Institute is a start-up limited liability company consisting of principal officers

from the mother company who will oversee the startup of the institute with help from Board members

from the mother company with good years of industry experience who will be investing significant

amounts of capital into the company to cover start-up costs and future growth.

TB3_PMI will be limited in a home office yet to be established but also offer outside training at the

trainee`s offices

The company plans to use its existing members, contacts and customer base to generate both short and

long-term training contracts. Its long-term profitability will rely on professional contracts obtained

through strategic alliances, a comprehensive marketing program and a successful referral program.

Initially, the company will focus on professional training, development, strategic workshops, one-on-one

coaching and special project relationships. Beginning a few months after initiation, TB3_PMI will

provide a separate and comprehensive training in Project planning and management and also career

counseling service which will include, project planning and management, Data management, networkingopportunities, resume assistance, interviewing skills and job-seeking strategies

Resume Writing

Professional resume writing services are always in demand. Unfortunately, the demand is due to the

high unemployment rate. Also, people often dont want to write the resumes on their own. Resume

writing is time consuming and people dont have the time to custom tailor their resume to each job

posting and TB3_PMI will come in to offer that service of writing the resumes for them.

We shall focus on only the four formats or types of Resumes: - 1, Chronological (Traditional), 2,

Functional, 3, Combination and Targeted resumes.

How do we get the Consumers will the question at the tip of the company and it will be addressed by

setting up Advertises, under taking Word of Mouth referrals and also joining some of the marketing

sites like LinkedIn to capture a broader market


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The expected startup cost are as follows.

Franchise Fee $ 200.0

Computer $ -

Rent $ -

Internet $ 35.0

Phone(Airtime) $ 10.0

Marketing Fee $ 100.0

total $ 345.0

The expected sales returns are: -

Consultancy

Only

Consultancy

and Writing

Charge

One-

on-one

Via

Phone One-on-one

$

5.70

$

8.50

$

14.30

Days 30 30 30

Total

Return

$

$

171.0

$

255.0

$

429.0

The company has rigorously examined its financial projections and concluded that they are both

conservative in profits and generous in expenditures. This was done deliberately to provide for

unforeseen able events. The company's principal believes that cash flow projections are realistic.

Figure 1: Cash flow projection

$-

$2,000.0

$4,000.0

$6,000.0$8,000.0

$10,000.0

$12,000.0

$14,000.0

$16,000.0

Year1 Year 2 Year 3

Axis Title

Cash flow projections

Sales

Gross Margin

Net Profits


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1.1Start-up Summary

TB3_PMI will be limited in a home office yet to be established but also offer outside training at the

trainee`s offices

Total start-up expenses (including legal costs, logo design, stationery and related expenses, and franchise

fee) comes to $1,000.0. Start-up assets required include $5,000.0 in short and long term assets (office

furniture, etc.) and $1,500.0 in initial cash in form of Loans and Investment to handle the first few months

of operations as sales play through the cash flow.

Figure 2: Company Setup chart

Start-up Expenses Start-up Assets

Requirements Start-up Assets $3,000.0

Legal $ 140.0 Cash Required $ -

Stationery etc. $ 260.0 Other Current Assets $ -

Insurance $ 400.0 Long-term Assets $2,000.0Rent $ - Total Assets $5,000.0

Computer $ -

Franchise Fee $ 100.0

Other $ 100.0

Total Start-up Expenses $ 1,000.0

$-

$500.00

$1,000.00

$1,500.00

$2,000.00

$2,500.00

$3,000.00

$3,500.00

$4,000.00

$4,500.00

$5,000.00

Expenses Assets Investment loans

Set Up Chart


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2.0 Objectives

TB3_PMI objectives for the first three years of operation include:

The creation of a unique, upscale, innovative environment that will differentiate TB3_PMI from

other institute or professional development businesses.

Educating the business community on what project planning, management and strategic training

has to offer.

The formation of a learning environment that will bring people with diverse interests and

backgrounds together in a common forum to overcome challenges both professionally and

personally.

Affordable access to the resources of business coaching and other consulting services.

The financial objectives for TB3_PMI over the next three years are to:

Achieve sales revenues of approximately $6,000.0 by end of year one.

Achieve sales revenues of approximately 10,000.0 by year three.

Achieve a client mix of 60% large companies/30% entrepreneurial or small business/10%

individual per year.

Move into the office space by end of first year.

Hire one salesperson / coach by end of second year.

3.0 Mission

TB3_PMI will offers small and large company owners, managers and entrepreneurs a reliable, high-

quality resource for business training, professional and management development on both a local and

national scale. Its mission is to help clients develop the strategy, motivation and accountability required

to succeed in project planning and management.

The company will see each contract as an agreement not between the company and its customers, but

between partners who wish to create a close and mutually beneficial long-term relationship. This will

help to provide greater long-term profits through referrals and repeat business. TB3_PMI will also be

able to maintain financial balance, charging a high value for its services, and delivering an even higher

value to its clients.


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3.1 Keys to Success

1. Excellence in fulfilling the promise--completely confidential, reliable, trustworthy

expertise and information

2. Developing visibility to generate new business and project leads

3.

Leveraging from a single pool of expertise into multiple revenue generation opportunities:

retainer coaching, project consulting, workshop facilitation and individual coaching

4. Consistently developing productive and thought-provoking learning experiences to

maintain growth and success with each client

5.

Our use of state-of-the-art technology

6. Easy access to services

7. Establishing a seasoned advisory team

4.0 Services and Target Market

One of the priorities in the management of a training organization is the choice and nature of the training

courses to be implemented and offered to trainees, and in formulation of their content. TB3_PMI will

provides strategic training, professional development and counseling for small and large company

owners, entrepreneurs and self-employed professionals.

The core services that will be offered from day one will be:

1. project planning and management

2. Data management

3. Networking opportunities

4. resume assistance

5. interviewing skills and job-seeking strategies

The nature and the contents of the various above courses will comply as closely as possible with real

needs. In order to do this it is necessary to focus on these needs in two ways- firstly, through consultation

with employer representatives and secondly through undertaking research designed to provide data on

employment and training from all sources and presenting an overall view of it.


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4.1 Target Market and Segmentation

TB3_PMI will focus on two markets within the any town Greater Kampala area, the large and small

company segment (companies with more than one employee/owner), and the entrepreneur segment,

which includes home-based and one-person business operations. Although the company can handle larger

organizations, the greatest benefit will come to companies with above $100,000.0 million in annual sales.

The majority of these companies are comprised of "technicians" who are gifted in the work of their

companies, but typically do not have the resources to have in-house staff dedicated to strategic planning,

professional development and/or training.

Our goal is to eventually obtain approximately two-thirds of all our business from the large and

small company segment, since this generates the greatest cash flow. Furthermore, this segment has the

lowest percentage of variable costs. The large and small company segment is considered to be the

company's cash cow.

Initially the company will focus on the two segments in just the Greater Kampala area. However, by the

end of the three-year projections, the company expects to be serving the entire country. The Market

Analysis table and chart show the number of small businesses in each county.

Figure 3: Market Analysis

48%52%

Market Analysis

Kampala

OtherParts


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4.2 Selection and Planning Of Training

The all training program will be limited between a time frame of Two month or less depending on the

client. The Two Month Strategic mindset and training Program will include:-

1.

One-on-One training. This includes ongoing reinforcement to support Strategic training program for

any course at hand, professional development, leadership and management training for any filed

related to that project that they are handling.

2. On Demand training, (for time restricted clients) includes but is not limited to, private and objective

business or professional training, affordable and "on-demand," access to training via phone/email or

any other platform that the client might find appropriate.

3. Special Projects, includes strategic project planning and implementation, marketing plans and

implementation, leadership development, people management and systematizing businesses will be

conducted at the main company offices.

Beginning in year two (2018), TB3_PMI will provide a separate and comprehensive career training and

counseling service which will include the above courses but will not be limited to, resume assistance,

interviewing skills, job seeking strategies and networking opportunities.

4.3 Market Analysis Summary

TB3_PMI will focus on both large and small company owners, managers and entrepreneurs who are

concerned that their companies might or have a chance of working on projects and they are also frustrated

that they are spending too much time in their companies and luck the knowledge and skills that may be

required to implement any project awarded to them that may lead to a successful outcome.

These companies will be charged revenues depending on the training program, (The time, one-on-one,

on demand or special projects) at and also on the size of their work force as shown below.

Breakfast Briefings and Lunch-and-Learn sessions in our premises for $90.0 and $80.0 without

Breakfast and Lunch and also focus on the most-0wanted projects and management programs as

revealed in the clients contracts

At clients premises for $57.0 a month on focus on the most-0wanted projects and management

programs as revealed in the clients contracts

On-site or office custom-designed ideas and software at negotiated rates, currently $100.0 -

$250.0 per Year depending on type of software and assistance needed.


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Special projects at negotiated rates

4.4 Target Market Segment Strategy

The large and small companies and entrepreneur markets are ideal targets for several reasons:

For small or entrepreneurial companies, resources are often limited to core business functions such as

production, administration, finance and distribution. Professional development, training, or planning

frequently goes unnoticed or even forgotten. As economic pressures increase and competition becomes

more intense, these companies are always looking for effective ways to make themselves more

prosperous to the available projects. While for the large companies, the resources and work force are

available to run an project but they tend to luck the knowledge and skills to implement hence us providing

that missing part.

As a small or entrepreneurial companies, the owner is typically an accountable technician which means

he or she has everything on the line with regard to their company succeeding or not, and that their area

of expertise is in the company they are "in." Frequently, a technician will be attracted to the "work" of

the company and neglect the fundamental health of the company, which includes nurturing both

themselves and the customer base.

4.5 Service Business Analysis

The United States spends more per capita on education than any other country. Training or professional

development in America is a 210+ billion industry.

There are five basic groups that need training as follows:

1. GovernmentThose employed in State, Public or local governments, different ministries

within the country. This group spends more in training funds annually.

2.

Large companiesThese are firms with 50 or more employees. This group spends a

given amount of funds per company on training, with the largest portion going to training

managers and career personnel.

3. Small CompaniesThese are firms with fewer than 50 employees. There are more than

a million small businesses in the country. This group spends also a lot on training each year.


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4. Professional Service Firms This group includes doctors, lawyers, accountants,

engineers, consultants, etc. Continuing education requirements move this group to spend training

dollars disproportionate to their size.

5. IndividualsThose who buy training with their own money and on their own time. This

group spends also and they tend to be highly motivated.

4.5.1 Competition and Buying Patterns

The key element in purchase decisions made at TB3_PMI client level is trust in the professional

reputation and reliability of the professional development firm. The professional development industry

is pulverized and organized, with thousands of smaller consulting organizations and individual

consultants for every one of the few dozen well-known companies.

Competitors range from major international name-brand consultants to tens of thousands of individuals.

One of TB3_PMI challenges will be establishing itself as a real professional development company,

positioned as a relatively risk-free corporate purchase.

When dealing with the large or small companies or entrepreneurial business market, cost or price will be

one of the greatest obstacles TB3_PMI will face. It will be up to TB3_PMI to assist its clients in the

discovery of how much it may cost them NOT to pursue professional development and establish

TB3_PMI as the most effective solution to their challenges.

With time, reputation and referrals will allow for a steady stream of new clients as well as regular price

increases. This is not a business to build brand as much as it is to build reliability.

5.0 Strategy and Implementation Summary

Emphasize results

We will differentiate ourselves with results. We will establish our business offering as a clear and

viable alternative for our target market, from the scores of unrefined, one-time seminar, consulting, and

"feel good motivational" companies.

Build a relationship-oriented company

Build long-term relationships with clients, not single-visit deals. Become their advisor and partner of

choice. Make them understand the value of long-term relationships.


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Focus on target markets

We need to focus our offerings on both large and small companies owners and entrepreneurs who have

a passion for their business and have the willingness to work on the projects they receive. We do not

want to compete for the buyers who seek "get rich quick" types of resources. We need to be able to sell

to smart, quality-conscious clients.

5.1 Competitive Edge

The most unique benefit that TB3_PMI offers to clients is the ability to experience ongoing,

reinforcement development from people and company with a lot of experience. TB3_PMI provides

development and support for a given times on each project since each Strategic training, client will be

immediately qualified for one-on-one training, we will manage and monitor the specific progress of each

client to ensure appropriate development.

5.2 Marketing Strategy

TB3_PMI plans to reach their target companies by four methods which have been proven to be effective.

These are:-

Lead Generation Program

TB3_PMI will do a direct mailing to friends companies and potential customers within the Greater

Kampala area. Interested companies reply by mail or phone. In this industry, an average of 3% of the

recipients typically respond.

Sample Previews

These are invitation-only workshops that TB3_PMI will host for referral sources as well as owners of

companies in a target market. The previews will be the actual first year program offered to paying

clients. The intent is to provide value and proof of the Strategic training process so that clients will be

comfortable making referrals. TB3_PMI will be responsible for the generation of the lists to which these

invitations will be sent. The franchiser, Company will have to recommend that one of these briefings be

held monthly. Referral sources and company owners who attend and are interested will have a follow-up

call made to them to further discuss what TB3_PMI can do for their company.


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Free Talks/Networking

These are talks given to Chambers of Commerce, professional organizations in different fields. It has

been industry experience that it is most beneficial to have at least two of these talks per month and attend

two networking events per month.

Referrals

Referrals will not be a large part of TB3_PMI`s business until late in the first year. In the second and

third year they should account for as much as 50% of new business.

Other Income Generators

Special Project Assistance. This includes writing private programs for specific companies, designing

custom programs and retainer based training on an ongoing basis.

5.3 Sales Strategy

TB3_PMI will make a significant profit through the delivery of top-of-the-line professional training and

development services. The company will see profit within the first year due to beneficial word-of-mouth

advertising and referral networking. The company expects to double its clientele every six months, for

the first 18 months.

Pricing

Breakfast Briefings and Lunch-and-Learn sessions in our premises for $90.0 and $80.0 without

Breakfast and Lunch and also focus on the most-0wanted projects and management programs as

revealed in the clients contracts

On Demand (At clients premises) for $57.0 a month on focus on the most-0wanted projects and

management programs as revealed in the clients contracts

On-site or office custom-designed ideas and software at negotiated rates, currently $100.0 -

$250.0 per Year depending on type of software and assistance needed.

Special projects at negotiated rates

5.3.1 Sales Forecast

The Company expects a slow start at the beginning of the year, but a strong finish with referral marketing

beginning to replace hard marketing dollars. The core business will be the Strategic training, which have


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a Two month tied to the initial purchase (a one year program - $8.052.0). Based on this, we should be

able to obtain and manage a 25% increase in sales. Sales exceeding the 25% would place a tremendous

burden on the acceptable delivery of service. Consistent efforts made by TB3_PMI based on the

marketing plan will drive enough opportunities to supply both initial and ongoing growth. At this growth

rate, TB3_PMI will be in a position to implement a more aggressive means of marketing.

Figure 4: Sales per 2 Month

Figure 5: Sales per Year

$-

$200.0

$400.0

$600.0

$800.0

$1,000.0

$1,200.0

Phase 1 Phase 2 Phase 3 Phase 4 Phase 5 Phase 6

Sales per 2 Month

Special Projects One-on-One Strategic Training On Demand

$-

$1,000.0

$2,000.0

$3,000.0

$4,000.0

$5,000.0

$6,000.0

$7,000.0

$8,000.0

$9,000.0

Year 1 Year 2 Year 3

AxisTitle

Sales per Year

Special Projects

One-on-One

Strategic Training

On Demand


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Potential obstacles to achieving these results:

1. Prospecting/marketing plan not followed

2. Poor delivery of service

3. Unstable state of the Main/Mother company

4. Main/mother company offices not completed on time

5. Clients not clearing all their dues.


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6.0 Resume Writing and Assistance

A resume is a statement of facts designed to sell a person`s or company`s unique mix of education,

experience, accomplishments, and skills to a prospective employer. In short, It summarizes the

accomplishments, education, as well as work experience, and should reflect the special mix of skills

and strengths. Too many people make the mistake of thinking that a resume's purpose is to get them a

job. Actually, resumes open and close doors. Their main purpose is to make an employer interested

enough to invite them in for an interview

Professional resume writing services are always in demand. Unfortunately, the demand is due to the

high unemployment rate. Also, people often dont want to write the resumes on their own. Resume

writing is time consuming and people dont have the time to custom tailor their resume to each job

posting.

There are several basic types of resumes Depending on a personal circumstances that are used to apply

for job openings. These Resumes are like advertisements. As such, its important for a person or

company to decide which type of "ad"in this case, format that they may use before they begin the

resume writingprocess.

Depending on the type of job that person or company is applying for, different resume formats may

apply. The four standard types of resumes that TB3_PMI will focus on include:-

1. Chronological (Traditional)

2. Functional

3. Combination

4. Targeted

6.1 Types or Formats of Resumes

TB3_PMI will focus on the following formats of resumes.

6.1.1 Chronological Resumes

The traditional, default format for resumes is the chronological resume. This type of resume is

organized basing on a persons` employment history in reverse, with job titles/names of

employers/locations of employers/dates of employment/ accomplishments, working backwards into a

persons` job history.
http://www.americasjobexchange.com/resume-writinghttp://www.americasjobexchange.com/resume-writing


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A standard chronological resume is the best choice for the vast majority of job-seekers and is preferred

by most employers, as well as by recruiters and most Internet job boards. Recruiters and hiring

managers tend to like this resume format because its easy to read and clearly demonstrates a persons`

job history and career advancement/growth.

Who should use: -

If a person has a solid work history, your experience is aligned with the job you are applying to, and

you have no lapses between employments, this format is best to be used.

6.1.2 Functional Resume

This type of resumes focus on a persons` skills and experience first. This type of resume de-emphasizes

the dates in which you have worked. Employment history is secondary, and is listed under the details of

your skills.

Who should use

A functional resume is particularly useful for people who:

1. Havegaps in their work history.

2. Arereentering the workforce.

3.

Havefrequently changed jobs.

4. Are looking totransition into new careers.

The reason functional resumes work well in these situations is that many of us have acquired skills

while working that are verytransferable.For example, if you have worked as aretail manager,chances

are you were responsible for hiring, training, coaching, evaluating and handling employee relations

issues.

If you were to submit this information in a chronological resume, there's a good chance a hiring

manager (or computer) might skip right by you, because you did not hold the title of human resources

manager, even if 50 percent of your day was spent dealing with HR-related issues.

It all comes down to how you package yourself. You can give employers the same information, only in

a new and improved package. This is bound to get you more interviews, which will increase your

chances of landing the job you want.
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6.1.3 Combination Resumes

A combination resume is just what it sounds likea blend of the traditional and functional formats. A

resume in this format would include a reverse chronological list of companies where you've worked,

positions you've held, and dates that you were employed. And below that would be a functional list of

accomplishments and skills, grouped by their corresponding function.

Who should use

Use this resume if you want to detail work experience to show hiring managers the type of employee

you are.

6.1.4

Targeted Resume:

Targeted resumes are customized in detail to the prospective job a persons are seeking. Everything

from your objective, your qualifications to educational experience mirrors the job requirements.

Who should use

These resumes are the most time-consuming, but can generate the best results as the qualifications and

experience you outline mirror the prospective job opening closely. Be careful, however When you

develop a targeted resume you need to be as accurate as possible and not embellish career highlights

simply to mirror the job.

6.2

Key Attributes of All Excellent Resumes

Regardless of thetype of resume you create,a number of key elements overlap all successful resumes.

1. Contact Information. Since your goal is for an employer to contact you, either for a first

interview or for a follow-up interview, you must give employers ways to reach you. Website

address/URL (if available), city and state only (no street address), a single phone number (no

second/third number, no fax number), and a single email address.

2.

Accomplishments. Focus the descriptions of your experiences on accomplishments, not duties

and responsibilities. Accomplishments, especially those you can quantify, will sell you to a

potential employer.

3. Education/Training. Include all the pertinent information regarding education, degrees,

training, and certifications. Spell out names of degrees. Include the educational institutions

name and location. If currently enrolled in an educational program, list expected graduation

month and year. Graduates should list graduation year if within the last 10 years.
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4. Appearance.The first impression of your resume and of you as a job-seeker comes from your

resumes appearance. Your resume should be well-organized with consistent headings, fonts,

bullets, and style. Never overcrowd the resume. Leave some white space so that important

points can stand out; and try to make your margins between .75 and 1 on all sides. For print

resumes, use subdued color paper, such as white, ivory, beige, light gray.5. Avoidance of Typos/Misspellings. Take the time to carefully write, rewrite, and edit your

resume. Be sure to meticulously proofread your resume for misspellings and typos. Resumes

with errors get filed in the trash can.

6. Targeted and focused. Tailor your basic resume to specific jobs and specific employers. There

is simply no excuse for having one generic resume anymore. Tweak each resume you submit to

the specific job you are seeking or to the specific employer.

6.4

Startup Cost

In a global economy that has seen so much downsizing and recession, a lot of people need resumes that

stand out from among the others. The start-up cost for a resume writing business is low and you do not

need to rent any special equipment or any special qualifications, business license or insurance. The

startup cost for this business is low. You can start with approximately $500.0. All you need is the

Internet, phone/cell phone, fax and a good laptop/computer and also using the funds on marketing.

A reliable computer or laptop and regular maintenance with anti-virus/spyware protection and internet

would be one of TB3_PMI biggest cost. Additionally also paying for marketing, that can also be our

biggest cost.

Figure 6: Startup cost for Resume Writing

$-

$20.0$40.0

$60.0

$80.0

$100.0

StartUp Cost


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6.5Marketing

A business opportunity with almost a large potential clients, the resume writing business can be said to

be the ideal online business. If you were to go to some job sites online and take a survey, you would find

out that 8 in 10 people on the website all want advice on resume writing

Advertising estimated

Advertise where job seekers are looking for employment, online classifieds and social Media flat forms

Word-of-mouth referrals

Informing family and friends about TB3_PMI new business. Offer to rewrite their resumes free for

them. All we shall demand from them is testimonials, and samples of their resumes for our website.

Using visuals of before and after examples can be very powerful.

Join LinkedIn

LinkedIn is a very powerful social media tool for resume writing service providers. When you host

your website, link it to your LinkedIn page. Same with your Facebook, Twitter and Pin Interest

profiles. We shall join writing websites and post our personal services with them at a special price and

inform everybody so that they know about our business

6.6Resume Pricing

Determining your rates for rsum writing can be one of the most challenging aspects of operating a

rsum writing business. We will want to make sure we charge enough to be profitable and to place

value on our time. However, we may feel like we dont want to charge so much that potential clients

cannot afford us hence it being challenging.

The pricing will be best on two formats of which all will base on a hourly bases: -

1. Consultancy only

In this case, we shall only offer our clients with consultancy services only and client writes the resume

him/herself. The service will involve the format of the resume that will be appropriate to them. The

wordings, what is to be included and whatsnot to be.

This can be done one-on-one costing $5.7 for an hour or via phone $8.5 and where the client wants us

to meet him at different location rather than our offices, they will have to meet our transport costs.(this

will depend on the appropriate means for the clients)
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2. Consultancy and Writing

In this case we shall offer consultancy to our client and also generate the final product The Resume.

The reason why we offer consultancy and not just write the resume is that we hope by doing so, we are

creating a friendly market where someone can easily offer a return in form of a referral in the future.

The pricing also will be based on an hourly charge of $14.3

6.7

Sales Returns after a month

Figure 7: Resume sales Returns after a month

7.0 Management Summary

The initial management team will depends on the founders themselves and the mother company offering

some kind of back-up where needed. As we grow, we will take on additional consulting, sales and

marketing help from external firms.

7.1 Financial Plan

Our financial plan is based on conservative estimates and assumptions. We will assume steady increase

in the customer base from the initial month of start and also we will need initial investment in form of a

Loan from the mother company to make the financials work, but the owners are prepared to make some

extra contribute to the funding of the company.

$-

$50.00

$100.00

$150.00

$200.00

$250.00

Consultancy Only Consultancy and

Writing

Amount$

Form of Service offer

Resume sales Returns after a month

One-on-one

Via Phone


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7.1.1 Cash Flow Statement

Figure 8: Cash flow statement

PMI Estimated Cash flow statement For half a year

Conslty

Only

Conslty

& Writing

Conslty

Only

Conslty

& Writing

Conslty

Only

Conslty

& Writing

Conslty

Only

Conslty

& Writing

Conslty

Only

Conslty

& Writing

Conslty

Only

Conslt

& Writ

Cash Summary

Cash at Hand(beginning of

Cash Available

(on hand +

receipts, before paid cash out)

Cash Position

end of

month)

Receipts

Cash Sales

Loan/ other cash

Total Receipts

Cash outflowsRent

Salaries

Franchise Fee

Computer

Internet

Phone(AirTime)

Marketing Fee

Total Cash Paid Out

710.0313.0 284.0 426.0 497.0 568.0

213.0 284.0 426.0 497.0 568.0 710.0

1,178.0

763.0

558.0 547.0 713.0 850.0 1,158.0 1,473.0

Month 6

0.0

150.0

0.0

35.0

0.0

Month 1

$

245.0

100.0

263.0 287.0 353.0 590.0

295.0

Month 2 Month 3 Month 4 Month 5

10.0

100.0

263.0 252.0 318.0 555.0 763.0

$ $ $ $ $

0.0 0.0 0.0 0.0 0.0

0.0 0.0 0.0 0.0 0.0

150.0 150.0 150.0 150.0 150.0

0.0 0.0 0.0 0.0 0.0

35.0 35.0 35.0 35.0 35.0

10.0 10.0 10.0 10.0 10.0

100.0 100.0 100.0 100.0 100.0

295.0 395.0 295.0 395.0 295.0

0.0 100.0 0.0 100.0 0.0

$-

$100.00

$200.00

$300.00

$400.00

$500.00

$600.00

$700.00

$800.00

Month 1 Month 2 Month 3 Month 4 Month 5 Month 6

PMI Estimated Cash Position for half a year

Consultancy Only Consultancy and Writing


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Figure 9: Cash flow Position

We can minimize risk factors by:

1. Obtaining initial capitalization of the company to sustain operations through year one

2. Maintaining low overhead through the use of shared office space and home-based office

through year one

3. Developing a strong customer base through aggressive marketing

4. Creating strong community ties and involvement

5. Eliminating collection costs, by establishing cash/credit/debit card only facilities

$-

$200.00

$400.00

$600.00

$800.00

Month 1Month 2

Month 3Month 4

Month 5Month 6

PMI Estimated Cash flow For half a year

Consultancy Only Consultancy and Writing

Project and Management Institute Start Up Proposal

Documents

Transcript of Project and Management Institute Start Up Proposal