PortfolioLindsey Moeller

ContactLindsey Moeller3414 E. Palace Ct.Nampa, ID 83687208.860.9689oak06003@byui.edu

Table of Contents1. Event Ad2. Logos3. Business Card4. Letterhead5. Brochure6. Flier7. Montage8. Web Page9. Photodesign

Event AdDescription: An ad createed completely in Microsoft Word, promoting a public fundraising event.

Course, instructor, date: Communications 130 section 15Emily KunzMay 17, 2015

Programs used:Microsoft Word

Objectives:Comprehend image sizing.Find, scan and import a high-quality image.Create a full-bleed design.Choose a color scheme and typeface(s) that work for your message and audience.Learn to use only Word design features without using any Adobe programs, including Photoshop.

Process: I created this flier by first scanning a picture from a magazine and importing it into a Word document. I used tools in Word to create the triangles and finish my adver-tisement. I used the colors surrounding the handprints to choose the colors for the angles. I also picked a decorative font, Viner Hand ITC, that looked like it could have been scratched into the cave wall next to these hands.

Art in the Park

June 5

9am-9pm

Julia Davis Park

Boise, ID

$5 admission

Sponsored by the Boise Art Museum

All proceeds go to the Idaho Make a Wish Foundation

LogosDescription: A logo created for a day spa.

Course, instructor, date: Communications 130 section 15Emily KunzJune 6, 2015

Programs used:Adobe Illustrator

Objectives:Create three different, original logos to fit a company or personal image that will appeal to the audience. Market research: gather opinions from at least ten people about which logo appeals most to them.Use only the Illustrator tools to create and draw your logos. Refine one logo with variations for color

Process: I created this logo in Adobe Illustrator. First I drew half a petal using the pen tool. I then reflected a copy of that to get my initial petal shape. I then increased the stroke around the petal to give it more definition. After that, I cop-ied the shape 6 more times and arranged them to resem-ble a lotus flower. The name above I tried to keep with the semi-circle outline the flower made, so I gave it an arc to match and placed the words day spa underneath.

Amulet Day Spa

day spa

day spa

day spa

Business CardDescription: A business card with a logo I created that coordinates with the letterhead that ollows.

Course, instructor, date: Communications 130 section 15Emily KunzJune 13, 2015

Programs used:Adobe Illustrator, Adobe InDesign

Objectives:Create a logo to fit a company or personal image.Use the logo to design consistent layouts for a business card and letterhead.Apply typography rules.Keep designs simple with light watermarks and drop shadows and plenty of white space.

Process: I first created the logo in Adobe Illustrator. I used the elipse tool and the pen tool to make the music notes. I then adjusted all the anchor points so the elipses and lines looked more note-like. Then I grouped my shapes into one object. Next I made the title of the company adjusting the biggest music note to look like an A.

Business Card

Paige MooreOwner/director

4948 Kootenai St.Boise, ID 83705

208.505.0092paige@theatre.com

www.anythingcanhappen.com

nything Can Happenchildrens theatre

LetterheadDescription: A coordinating stationary page to the logo and business card on the previous page.

Course, instructor, date: Communications 130 section 15Emily KunzJune 13, 2015

Programs used:Adobe Illustrator, Adobe InDesign

Objectives:Create a logo to fit a company image.Use the logo to design consistent layouts for a business card and letterhead.Apply typography rules.Keep designs simple with light watermarks and drop shadows and plenty of white space.

Process: After I created my logo for the business card, I opened an InDesign document and placed the logo in the upper left hand corner. I then repeated a smaller, opaque version of my logo as a watermark along the bottom and bleeding off the edges of the page.

nything Can Happenchildrens theatre Paige Moore

Owner/Director

4948 Kootenai St.Boise, ID 83705

208.505.0092paige@theatre.com

www.anythingcanhappen.com

BrochureDescription: A tri-fold brochure of FireWise landscaping techniques.

Course, instructor, date: Communications 130 section 15Emily KunzJuly 11, 2015

Programs used:Adobe Illustrator, Adobe InDesign, Adobe Photoshop

Objectives:Set up and align a two-sided, folded document.Create an original logo and use it in a brochure.Incorporate at least 4 quality images, one should be clipped in Photoshop and text-wrapped in InDesign so the text follows the cutout shape of the image.Write at least 250 words of original copy in at least three paragraphs, headers, and subheaders.Trim for a full bleed and print in duplex (two-sided) color.

Process: I first created my logo in Adobe Illustrator using the pen tool. Next I created the layout in Adobe InDesign. I used Photoshop to cut out the house used in the inside of the brochure and wrapped text on either side. Then it was just a matter of placing the images and remaining copy.

FlierDescription: A flier promoting a conference.

Course, instructor, date: Communications 130 section 15Emily KunzMay 9, 2015

Programs used:Adobe InDesign

Objectives:Incorporate basic InDesign skills to improve basic flier lay-out.

Process: I created this flier using Adobe InDesign software. The text and images were provided by BYU-I. I tried to keep the design simple so that the overall message wasnt lost. I used rulers to keep my edges neat and straight and left two boxes clear of elements on opposite top and bottom of the page to give balance and attention to the items between those negative spaces. I tried to keep the flow simple and distinguishable by using the zigzag Z pattern. I incorpo-rated different sizes of copy to create visual hierarchy and ensure the reader understood the message.

MontageDescription: A spiritual montage using inspiring photos and text.

Course, instructor, date: Communications 130 section 15Emily KunzMay 30, 2015

Programs used:Adobe Photoshop

Objectives:Unify a layout with a consistent theme and message.Blend two or more images together gradually, using masks.Use a mask to apply a filter to one part of the image.Apply typography principles.

Process: This montage was created in Photoshop. I used a mask to bring the picture of Christs face into the layout where I feathered it and lowered the opacity to make it blend. I also cropped the man on top of the rocks, reversed him so he was facing into the frame, and again used a mask to place him back into the photo. After I painted the edges of that image, I blurred them to make sure they blended. I also adjusted the levels, saturation and color balance of the photos. Lastly, I added the text and blurred the background behind it to make it more visible. The last thing I did was add a small drop shadow to the text to make it stand out.

Web PageDescription: A web page that shows a logo and the process to create it.

Course, instructor, date: Communications 130 section 15Emily KunzJune 28, 2015

Programs used:Notepad++, Adobe Photoshop

Objectives:Size and optimize an original logo as a .png for a web page.Write content to describe the process and how it appeals to a target audience. Acquire a working knowledge of HTML and CSS. Identify hex colors to match logo.

Process: I created this webpage in Notepad ++ by editing an existing HTML file to format the layout and then validating the code. Then I attached an existing CSS file where I made changes including color, font, and overall style. I used two Google fonts to match the fonts of my logo. I also used Photoshops eye dropper tool to get the hex codes for the colors in my logo so that I could match them exactly. I used a gradient background to help support my monochromatic logo. I also added a dashed border to make the gradient even more obvious and to add a little visual interest.

PhotodesignDescription: An inspiring design created in Photoshop.

Course, instructor, date: Communications 130 section 15Emily KunzMay 23, 2015

Programs used:Adobe Photoshop, Adobe InDesign

Objectives:Choose color scheme, take a photo to match, then incorporate the colors into the layout.Adjust levels, saturation, color balance, sharpen tool on separate layers for NDE.Use layers to design text, and repeating graphic elements in Photoshop.

Process: I used my Canon point and shoot camera to take a picture of train tracks. In Photoshop I edited the levels, saturation, color balance and I used the sharpen tool. The image had many lighter tones so I tried to play off the contrast by choosing darker colors to pull out of it. I made them slightly opaque just to soft-en them a little. Finally, I added some white lines to help guide the eye.

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