PORTFOLIOB O Y D L A K E ...............................

ContactB O Y D L A K E1921 Pecan Valley Dr.Leander Texas, 78641

480.216.1842boydlake@gmail.com

PhotodesignLogosBusiness Card LetterheadBrochurePhoto MontageWeb PageEvent AdFlier

Table of Contents

PhotodesignDescription: Create a photo-design to showcase Photoshop de-sign skills with photo imagery, shapes, type, and color labeling.

Process: I decided on my concept first, which features living space and real estate in the Domain Shopping Center and adjacent areas in North Austin. Then I formulated my message around creating an ad directed toward the hipster community that these condos and apart-ments are designed to serve. Then I sketched some ideas and took a photo to use as a graphic. I found some reference online for my hipster silhouette, created my shapes in Photoshop and did my image editing also in Photoshop. I also designed the image as a full bleed image.

Message: My message is to sell luxury real estate living to 21-35 year old singles who would be interested in all the offering and ame-nities offered by these luxury living spaces. Audience: My audience is 21-35 year old singles.

Color scheme and color names: My color scheme is a split complementary featuring Brick, Orange, Gold, and Lime colors

Date: May 24, 2015

Instructor: Emily Kunz

Class: COMM 130

LogosDescription

Create three logo variations for a corporate client, and select one to refine to be their logo.

Process

I decided on a client first. My dad had an electronics and communi-cations company while I was growing up that he used to serve clients who needed their radios and tv fixed. Knowing my dad, he would need a logo that would communicate to potential clients that he specialized in radio and TV communications, and not in fixing electrical appliances.

I found modern icon designs and wireless phone icons also use sim-plified versions of waves to communicate these messages. I then did some sketching of some ideas. I then opened up Adobe Illustrator and started building the radio tower and wave symbol using concentric circle shapes over a basic tower shape. I used Adobe Illustrator for the entire project.

I started working with a round shape as many vintage designs use this shape and my radio waves naturally lended unity to this approach. I added wings as an image that would further communicate air and give me some shapes to create an art-deco styled vintage treatment.

Message

My message is to establish an identity for Lake Electronics as a compa-ny specializing in Radio and TV electronics services, sales, and repair.

Audience

My audience is any potential user of electronics and communication services or equipment.

Color scheme and color names

I am using a complementary scheme. The orange and blue are my only colors.

Date: June 7, 2015

Instructor: Emily Kunz

Class: COMM 130

Business CardDescription

Create a new logo logotype to be used in a business card stationery design.

Process

I decided on a client first. I really like the Nacho Libre movie and have always thought that a chip company based on the name Nacho would be cool and funny. I wanted to draw a small connection with the film character, so I used the red and blue color from his suit, and as a secondary symbol for the water mark and back of the business card I created a mask shape using the same colors.

At first I did not use chip shapes or color, but after my critique session it was decided my message was way too weak without the chips. The yellow color also completes a primary triad color scheme quite nicely. I also added this color to the logotype to unify it further.

For my type I used Egyptian Slate Std Regular and Egyptian Slate Std Bold. For my body type I used Nue Haas Grotesk Roman and Medium weights.

Message

My message is to establish an identity for Nachos Chips as a nacho chip food brand.

Audience

My audience is any potential consumer of chips and any fan of Nacho Libre who also likes chips.

Color scheme and color names

I am using a Primary triad scheme. The colors are red, blue, and yellow.

Date: June 13, 2015

Instructor: Emily Kunz

Class: COMM 130

LetterheadDescription

Create a new logo logotype to be used in a letterhead stationery de-sign.

Process

I decided on a client first. I really like the Nacho Libre movie and have always thought that a chip company based on the name Nacho would be cool and funny. I wanted to draw a small connection with the film character, so I used the red and blue color from his suit, and as a secondary symbol for the water mark and back of the business card I created a mask shape using the same colors.

At first I did not use chip shapes or color, but after my critique session it was decided my message was way too weak without the chips. The yellow color also completes a primary triad color scheme quite nicely. I also added this color to the logotype to unify it further.

For my type I used Egyptian Slate Std Regular and Egyptian Slate Std Bold. For my body type I used Nue Haas Grotesk Roman and Medium weights.

Message

My message is to establish an identity for Nachos Chips as a nacho chip food brand.

Audience

My audience is any potential consumer of chips and any fan of Nacho Libre who also likes chips.

Color scheme and color names

I am using a Primary triad scheme. The colors are red, blue, and yellow.

Date: June 13, 2015

Instructor: Emily Kunz

Class: COMM 130

BrochureDescription

This is my design for my Project 8 Brochure. It had to be a duplex, full color, full bleed folding brochure. I chose a simple tri-fold with a cutout as my format at 8.511. The brochure had to present a message with a logo brand and a separate title. The message could be informational (which mine is) or advertising. My message is rhetorical and persuasive in nature, so there are some similarities to an advertised message in my brochure.

Process

Once I decided on my message, I sketched some ideas and began looking for images and putting together some layout ideas with Adobe InDesign. I also designed a a quick logo in Adobe Illustrator which came together very quickly. I did some color correcting of my images and some other editing in Adobe Photoshop to prepare my images for layout and typesetting. After critique, I made changes to the title, layout, the copy, and several images. I then submitted a redesign for critique and made more edits to achieve this final design.

Message

My message is to make a case to support traditional marriage which is focused on children. Children are the most important reason to support traditional marriage and so my brochure focuses on this as a central message.

Audience

Color scheme and color names

My color scheme is once again a primary triad. Because of my concept, blue and pink were central to my message of traditional marriage. The warm yellow tones in my background and images complete the triad. The color names are red, blue, and yellow reate a photo-design to showcase Photoshop design skills with photo imagery, shapes, type, and color labeling.

Date: July 11, 2015

Instructor: Emily Kunz

Class: COMM 130

Photo MontageDescription

Create a photo-montage centered around an inspiring or spiritual theme to showcase Photoshop design and masking skills with photo imagery, type, and filters.

Process

I selected my scripture message first, I decided on my visual concept, which features skeletal anatomy blending with a photo of a beautiful person, and two landscapes and a message in title and body type. Then I mocked up a quick idea in a draft, then I searched for more pho-tos and did another draft. After gathering critique, I found new photos and re-worked my image. I also designed the image as a full bleed image.

Message

My message is to teach and illustrate the message Remember, to be carnally minded is death, and to be spiritually minded is life eternal. 2 Ne 9:39

Audience

My audience is everyone.

Color scheme and names

I am using a big split complementary scheme. The rosy pink in the cheeks with the lip color, the blue eyes, the green forest and yellow accents and type color all cover this scheme with varied weighting.

Date: May 31, 2015

Instructor: Emily Kunz

Class: COMM 130

Web PageDescription

This project was created to showcase my logo design on a webpage of my contruction using HTML and CSS.

Process

I first decided on a layout that included a H1 header, and image of my logo, and the title of my information and body type. This had to be technically sound for viewing on the web and follow sounds design principles because it is also a design that represents me and my skill-set.

Message

My message is to demonstrate my abilities to design for web applica-tions via HTML and CSS, and to showcase my logo design abilities as well by showcasing one of my designs online.

Audience

My audience is potential web design clients, and other web designers, and art directors.

Color scheme and color hex(s)

a: Since my logo scheme is a orange and blue complementary scheme, my website is also the same color scheme to match. The Hex codes for the colors are blue: #335585, and orange: #f1592a

Date: June 27, 2015

Instructor: Emily Kunz

Class: COMM 130

Event AdDescription

Create an event ad for a heavy metal benefit concert festival to raise funds for cancer research.

Process

I decided on my event and benefactor first, then I formulated my mes-sage around a concert festival designed to raise funds for breast cancer research. Then I sketched some ideas and searched for a photo to use as a graphic. I found the guitar photo and scanned it, and did some touchup in Photoshop to make it a full bleed photo to use for my flier.

Message

My message is a call to all fans of heavy rock to come to a concert to support a good cause.

Audience

My audience are fans of the bands billed for the show, fans of heavy metal, and supporters of funding breast cancer research and charities.

Color scheme and names

My color scheme analogous which is driven by the pop culture expec-tations around breast cancer awareness. Pink (magenta) is the predom-inant color of the cause. The other colors are the warm sunburst color in the guitar.

Date: May 16, 2015

Instructor: Emily Kunz

Class: COMM 130

FlierDescription

This project is a flier for the Graduate Leadership Conference held by Vouant Communications.

Process

The tools I used were primarily Adobe InDesign, and Photoshop. I start-ed off sketching and researching and gathering and understanding of the message and audience. In sketching I was looking for a nice asym-metric approach to a layout that would lend itself to supporting and enhancing my message hierarchy. Once a sketch was chosen, I began my digital draft in Adobe InDesign by establishing a size and creating a grid for establishing a nice aligned layout.

Next was to begin with my title and larger elements and choose a typeface. Then I proceeded to add until all my message elements were in. I then proceeded to fine tune by using FOCUS principles to estab-lish proper contrast through using asymmetry, color and value. This project being in black and white focused of course on value to create the needed contrast. Asymmetry was achieved bay using scale and balance and by resisting using a center-line to divide the composition. Bold and Larger type was used to further establish hierarchy.

To unify and add rhythm, I extracted triangle shapes from the logo graphic and used them to unify and add gestalt to frame my space.

Message

The goal was to engage the reader with a clear message an invitation to all graduating seniors interested in gaining an edge as they start their business careers. The important information about the conference location, date and time, and registration website, and general descrip-tion all have their place in a hierarchy of visual information.

Audience

The audience is the graduating senior class specifically the business students.

Date: May 9, 2015

Instructor: Emily Kunz

Class: COMM 130