BSBMKG501 Identify and evaluate marketing opportunitiesStudent: Marco EtereID: LON000016TTrainer: Ian WoodsSECTION A: Marketing Opportunity Research

- The bar is in the heart of Melbourne CBD and it offers food and nice music, also live, until 2 am in night creating a good, exciting and funny atmosphere for all the people who want to enjoy a night out with friends. The bar has a good selection of beers and spirits, and the bartenders have a big knowledge in cocktails and in professional approach to the customers, as well as friendly and funny entertainers. The bar offers also a goof selection of elegant or ethnic food as the customer like, through a kitchen well furnished and a professional staff.

This business needs to enlarge its incomes and number of customers, as well as its fame in Melbourne CBD, aiming to become one of the most famous and attractive bars in Melbourne.

- Four opportunities available in the market are :

Create a cooperation with a new dance school and allow people to participate for free to a lesson, so the school can promote its activity and the participants can get some free food at the end of the lesson.

Create different music styles nights on Thursday, Friday and Saturday night, as rock night, pop night and rap night, inviting band and musicians live.

Launch a fancy dress Sunday, in the day time, where the people have to dress as group theme fancy dresses and the most original or funny group will have a reward.

Every one drink bought, the girls can get one for free after 9 pm from Monday to Wednesday.

- Create a cooperation with a new dance school can bring people in the bar that want to try a free dance lesson, and , in this way, they will visit also our bar and have some food at the end of the lesson, expanding in this way the fame of the bar.

Play different music styles will attract different people every weekend in the bar, create a variation of customers and also a good reputation for the bar, and live music bands and artists can bring an authentic music atmosphere and pure fan for the customers.

Launch a fancy dress Sunday is a way to use that day time period that is usually not used in the bar business, so to have more income and create also a funny competition between customers, setting also cheaper prices for the day and launch something that is totally original and different, that can be only good for the bar reputation.

The girls can get a free drink after have bought from 9 pm from Monday to Wednesday is a good idea to attract more girls, that consequently will attract more guys, enlarging the number of customers and the income of the business.

BSBMKG501 Identify and evaluate marketing opportunitiesStudent: Marco EtereID: LON000016TTrainer: Ian WoodsSECTION B

The ranking of the 4 opportunities is: 1 - Create different music styles nights

2 - The girls can get a free drink after 9 pm every drink bought from Monday to Wednesday.

3 – Create a cooperation with a new dance school

4 – Launch a fancy dress Sunday

- 1 – It will fit the business properly because the bar is already specialized in live music and it is interesting in musical culture, so it will be a good match with the business and its capabilities, and of course also with its goals, because this will bring new people in the bar and create more choice for the customers.

2 – This is of course a good idea because it will cover that days, from Monday to Wednesday, where the customers affluence in the bar is not so high, because week days, so allow free drinks to girls will push them to frequent more the bar, with the result of a growth of the number of guys who will visit the bar. This will meet the business needs of grow the business and the customers , with a good capability from the bar to receive more customers during the week as it does in the weekend.

3 – Create a cooperation with a dance school is an innovative idea to attract customers using a different method; through a free participation to a dance class and some free food at the end, the bar wants to expand its popularity and try to involve people who wants to start a dance class, that coincides with the goal to enlarge the business’ customers’ number; the capability of the bar about this opportunity is just about the space necessary for the dance class, that will happen in the afternoon, so there will be no space problems.

4 – A Fancy dress Sunday wants to be a way to involve people through a funny environment that expect the direct participation of the customers; the bar hopes to create a busy day in a moment, as daily Sunday, that is usually empty most of the time, investing some money to realize a good income and a good popularity’s growth.

- 1 – The impact on the business and the base client will be good, because the bar is already known for its live music , so give more choice about it can be just a good opportunity for make a good impression on the usual customers and also new customers, making grow the business.

2 – Opening the opportunity for free drinks to the girls in the days that are not the most busy of the week can just bring a good wind of optimism and popularity; it will required more attention to the guys that will join the bar knowing that there are more girls than usual and more shifts for the bartenders, but the income will grow up and as well as the fame. The base client will be happy to see that the bar is popular also in the first part of the week, and maybe they will join also.

3 – Create a cooperation with a dance school will not touch so much the business economy, because the lesson will happen in the afternoon, when the bar is already open, twice a week with a limited number of people, so the only real expense will be the free food for the dancers, but the hope is that they will also have a drink and enlarge the name of the bar to their friends. The base

BSBMKG501 Identify and evaluate marketing opportunitiesStudent: Marco EtereID: LON000016TTrainer: Ian Woodsclient will not touched as well, because at the time the lesson occurs there are no so many customers in the bar.

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