PROJCT CURRECT
-
Upload
selvamsettus -
Category
Documents
-
view
234 -
download
0
Transcript of PROJCT CURRECT
-
7/29/2019 PROJCT CURRECT
1/29
TABLE 4.1. OCCUPATION WISE REPONDENTS
REPONDENTS NO. OF RESPONDENTS PERCENTAGE
OTHERS 20 20%
PROFESSION 10 10%
SALARIED 50 50%
BUSINESS 20 20%
TOTAL 100 100%
INTERPRETATION:
The above table shows that 50% of the respondents are salaried, 10%are professionals, 20% are others and remaining 20% are business peoples
Fig. 4.1. OCCUPATION WISE REPONDENTS
0
5
10
15
20
25
30
35
40
45
50
1 2 3 4 5
s.n Particular
1 OTHERS
2 PROFESSIONS
3 SALARIED
4 BUSINESS
-
7/29/2019 PROJCT CURRECT
2/29
4.2. Analysis of Respondents towards TVS Brands
Below table shows the respondents preference towards each brand.
TABLE 4.2. RESPONDENTS TOWARDS TVS BRANDS
BRAND NAME NO. OF RESPONDENTS PERCENTAGE
APACHE 80 80%
TVS SPORTS 13 13%
XL HD 6 6%
OTHERS 1 1%
TOTAL 100 100%
Out of the 100 respondents, 80% of the respondents were the consumers of
APACHE, 13% were consumers of TVS SPORTS, 6% were consumers of XL
SUPER and remaining 1% was the consumer of OTHERS.
INTERPRETATION
-
7/29/2019 PROJCT CURRECT
3/29
Since APACHE has got a very good quality and services, 80% of the
respondents are consumer of APACHE.
Fig. 4.2. RESPONDENTS TOWARDS TVS BRANDS
0
2
4
6
8
10
12
14
16
18
1 2 3 4 5
s.n Brand name
1 APPACHI
2 TVS SPORTS
3 XL SUPER
4 OTHERS
-
7/29/2019 PROJCT CURRECT
4/29
4.3. Analysis of Brand wise responses towards the reason for consuming
Below table shows the brand wise responses towards the reason for
consuming branded Bikes.
TABLE 4.3. BRAND WISE RESPONSES TOWARDS REASON FOR CONSUMING
BRAND NAME PRICE SERVICE QUALITY ADVERTISEMENT
APACHE 4 19 54 3
TVS SPORTS 5 3 5 0
XL HD 2 0 3 1
OTHERS 1 0 0 0
TOTAL 12 22 62 4
80% of the respondents are consuming APACHE. In that 4% are consuming
it by considering its price, 19% of the respondents are considering the service, 45%
of the respondents are consuming it by considering its quality and remaining 3%are considering its advertisement.
Out f the 13% consumers of TVS SPORTS, 5% of the respondents are
consuming it by considering the price, 3% of the respondents are considering its
service and remaining 5% are considering its quality.
-
7/29/2019 PROJCT CURRECT
5/29
With regard XL HD, 2% of the respondents are consuming it by considering
the price, 3% of the respondents are considering the quality and remaining 1% is
considering its advertisement
INTERPRETATION
Most of the consumers prefer quality than price, service and advertisement.
Fig 4.3. BRAND WISE RESPONSES TOWARDS REASON FOR
CONSUMING
0
10
20
30
40
50
60
70
80
1 2 3 4 5 6
S.NO BRAND NAME
1 STYLE
2 KM
3 LIFE TIME
4 PERCENTAGE
-
7/29/2019 PROJCT CURRECT
6/29
TABLE 4.4. RESPONSES TOWARDS OUTLETS TO BUY THE BIKES
Below table shows response towards outlets to buy the branded Bikes
BRAND NAME OTHERS AGENT SHOP
APACHE 5 36 39
TVS SPORTS 1 11 1
OTHERS 2 3 1
TOTAL 8 50 42
The above table shows the outlets preferred by the respondents to buy thebikes.
Out of the 80% of APACHE consumers, 5% of the respondents are buying it
directly from the OTHERS, 36% are purchasing it through agent and remaining
39% are buying it from shop.
-
7/29/2019 PROJCT CURRECT
7/29
Out of the 13% consumers of TVS SPORTS, 1% of the respondents is
purchasing it from dairy, 11% of the respondents are getting it through agent and
remaining 1% buying it from shop.
In case of OTHER BIKES, 2% of the respondents are buying it directly from
dairy, 3% of the respondents are getting through agent and 1% of the respondents
are purchasing it from shop.
INTERPRETATION
50% of the respondents are purchasing through agent. The agents should
improve the service in order to maximize the consumer force.
Fig 4.4. RESPONSES TOWARDS OUTLETS TO BUY THE BIKES
0
10
20
30
40
50
60
BRAND
NAME
APPACHI TVS
SPORTS
OTHERS TOTAL
S.NO 1 2 3 4
Series1
Series2
Series3
Series4
Series5
-
7/29/2019 PROJCT CURRECT
8/29
Below table shows the responses towards the opinion regarding price
TABLE 4.5. RESPONSES TOWARDS THE OPINION REGARDING PRICE
BRAND NAME LOW AVERAGE HIGH
APACHE 6 71 3
TVS SPORTS 7 6 0
XL HD 2 4 0
OTHERS 1 0 0TOTAL 16 81 3
The above table shows the opinion of the respondents regarding the price.
Out of the 100 respondents, 80% of the respondents were consumers of
APPACHI. 65 of the respondents said that its price is low, 71% of the respondents
opinion is that the price is average and remaining 3% of the respondents stated that
its price is comparatively high.
In case of TVS SPORTS, 7% of the respondents stated that its price is low
and the remaining 6% of the respondents stated that its price is reasonable and
average.
-
7/29/2019 PROJCT CURRECT
9/29
6% of the respondents were consumers of XL HD, 2% of the respondents
stated that its price is low and the remaining 4% stated that its price is average and
1% of the OTHERS consumer has an opinion that its price is comparatively low.
INTERPRETATION
Even though the price of all branded BIKES are at par 3% of the
respondents stated that APACHE price is high.
Fig 4.5. RESPONSES TOWARDS THE OPNION REGARDING PRICE
APP
TVSXL HD
0
20
40
60
80
STYLE
KM
LIFETIME
PERCENTAGE
12
34
APPACHI
TVS SPORTS
XL HD
-
7/29/2019 PROJCT CURRECT
10/29
TABLE 4.6. RESPONSES TOWARDS THE PURPOSE FOR CONSUMING
BIKES
BRAND NAME STYLES KM LIFE TIME
APACHE 76 2 2
TVS SPORTS 7 4 2
XL HD 3 3 0
OTHERS 0 1 0
TOTAL 86 10 4
The above table shows the purpose for consuming bikes. 76% of therespondents are consuming APACHE for STYLE, 2% of the respondents are
consuming it for preparation of KM and remaining 2% of the respondents are
consuming it for making LIFETIME.
Out of the 13%, of the respondents consuming TVS SPORTS, 7% are
consuming it for STYLES 4% of the respondents are consuming it for KM and
remaining 2% for making LIFETIME.
With regard to XL HD, 3% of the respondents are consuming it for STYLE
and remaining 3% of the respondents are using for LIFETIME.
The only one respondent of OTHERS is consuming it for KM
INTERPRETATION
86% of the respondents are consuming bikes for styling to use and
remaining respondents for km and lifetime.
Fig 4.6. RESPONSES TOWARDS THE PURPOSE FOR CONSUMING
BIKE
-
7/29/2019 PROJCT CURRECT
11/29
TABLE 4.7. RESPONES TOWARDS OPINION REGARDING SERVICE
TVS SPORTS0
10
20
30
40
5060
70
80
STYLE
KM
LIFETIME
PERCENTAGE
12
34
APPACHI
TVS SPORTS
XL HD0
10
20
30
40
5060
70
80
BRANDNAME
STYLE
KM
LIFETIME
PERCENTAGE
S.NO 1 2 3 4
Series1
Series2
Series3
Series4
Series5
0
10
20
30
40
50
60
70
80
APPACHI TVS
SPORTS
XL HD OTHERA
1 STYLE
2 KM
3 LIFE TIME
4 PERCENTAGE
-
7/29/2019 PROJCT CURRECT
12/29
BRAND
NAME
VERY
GOOD
GOOD AVERAGE POOR VERY
POOR
APACHE 18 55 7 0 0
TVS
SPORTS
3 3 7 0 0
XL HD 0 0 2 4 0
OTHERS 0 0 1 0 0
TOTAL 21 58 17 4 0
The above table shows the responses towards the service of the various
brands. 18% of the respondents consuming APACHE stated that its service isVERY GOOD 55% of the respondents said that its service is GOOD and the
remaining 7% said that its service AVERAGE.
Out of the 13% of the respondents consuming TVS SPORTS, 3% of the
respondents opinion is that its price is VERY GOOD. 3% of the respondents
stated that is GOOD and the remaining 7% of the respondents stated that its
service is AVERAGE
With regard to XL HD, 2% of the consumer said that its service is
AVERAGE and remaining 4% stated that the service is POOR. The only one
consumer of OTHERS stated that its service is AVERAGE.
INTERPRETATION
4% of the respondents stated that branded bikes service is poor so that
manufacturers should improve the service up to the expectation of the consumer
and the 4% are the consumer of XL HD.
Fig 4.7. RESPONES TOWARDS OPINION REGARDING SERVICE
-
7/29/2019 PROJCT CURRECT
13/29
0
10
20
30
40
50
60
Series1
Series2
Series3
Series4
Series5
Series6
Series7
Series8
-
7/29/2019 PROJCT CURRECT
14/29
TABLE 4.8. RESPONSES TOWARDS AVAILABILTY OF CONSUMING
BRAND
BRAND NAME YES NO TOTAL
APACHE 68% 12% 80%
TVS SPORTS 3% 10% 13%
XL HD 1% 5% 6%
OTHERS 0% 1% 1%
Out of the 80 respondents, 68% of the respondents opinion is that APACHEis available in all shops and the remaining 12% respondents stated that its not
available in all shops.
Out of the 13 respondents consuming TVS SPORTS, 3% of the respondents
stated that it is available in all shops and remaining 10% of the respondents stated
that it is not available in all shops.
1% of XL HDs respondents stated that it is available in all shops and
remaining 5% of the respondents stated that it is not available in all shops.
The only one respondent of OTHERS said that its not available in all shops.
The respondents already said that it service is average so that mostly its sales will
be less and it wont be available in all shops.
INTERPRETAION
2% of the respondents stated that the brand BIKES are available in all shops.
Fig 4.8. RESPONSES TOWARDS AVAILABILTY OF CONSUMING
BRAND
-
7/29/2019 PROJCT CURRECT
15/29
TABLE 4.9. FACTORS INDUCE TVS BIKES
0%
10%
20%
30%
40%
50%
60%
70%
80%
YES NO TOTAL
1 APPACHI
2 TVS SPORTS
3 XL HD
4 OTHERS
0
5
10
15
20
25
30
35
40
45
1 2 3 4 5 6 7
Particular
FRIENDS & RELATIVES
ADVERTISEMENT
TREND
POST PURCHASE
-
7/29/2019 PROJCT CURRECT
16/29
INTERPRETATION
The above table indicates that 42% of the consumers had said that they have
been induce to buy the TVS bikes through their friends and relatives,30%of the
consumers had introduced by advertisements, 24% of the consumers had said
reputation of the company and last 4% of the consumers total post purchase
experience.
PARTICULAR NO OF
RESPONDENTS
PERCENTAGE
FRIENDS AND &
RELATIVES
42 42%
ADVERTISEMENT 30 30%
TREND 24 24%
POST PURCHASE 4 4%
TOTAL 100 100%
-
7/29/2019 PROJCT CURRECT
17/29
Fig. 4.10. RESPONSES TOWARDS THE USAGE OF OTHER BRAND
1
PARTICULAR YES NO
APACHE 28 52
ADVERTISEMENT 6 7
TREND 5 1
POST PURCHASE 1 0
TOTAL 40 100%
-
7/29/2019 PROJCT CURRECT
18/29
14.10 USAGE OF OTHER BRAND
0
10
20
30
40
50
60
Series1
Series2
Series3
Series4
-
7/29/2019 PROJCT CURRECT
19/29
40% of the respondents were already purchased other brand and switched over to
current consuming brand and remaining 60% are still not changed that brand.
28% of the respondents were consuming some other brand and now
switched over APACHE, 6% of the respondents switched over to TVS SPORTS,
5% to XL HD and remaining 1% switched over to OTHERS.
60% of the respondents were continuing with the same brand, out of that
52% of the respondents were the consumers of APACHE, 7% of the respondents
were the consumers of TVS SPORTS and remaining 1% of the respondent was the
consumer of XL HD.
INTERPRETATION
40% of the respondents were using some other brand and switched over to
presently consuming brand
-
7/29/2019 PROJCT CURRECT
20/29
TABLE 4.11. RESPONSES TOWARDS THE REASON FOR SWITCHING TO
CURRENT BRAND
BRAND NAME PRICE QUALITY SERVICE
APACHE 3 17 8
TVS SPORTS 4 2 0
XL HD 2 3 0OTHERS 1 0 0
TOTAL 10 22 8
40% of the respondents were consuming some other brands and switched
over to the buying brand and the above table shows the reason for switching over
the buying brand.
Out of 40%, 28% of the respondents switched over to APACHE. In that
28%, 3% of the respondents changed to APACHE by considering the price. 17% of
the respondents switched over to APACHE because of its quality and remaining
8% by considering its excellent service.
6% of the respondents switched over to TVS SPORTS. 4% considered its
price and switched over and remaining 2% considered its quality.
With regard to XL HD, 2% of the respondents shifted to that by considering
the price and remaining 3% by considering its quality. Incase OTHERS, 1% of the
respondents shifted by considering its low price.
-
7/29/2019 PROJCT CURRECT
21/29
INTERPRETATION
40% of the respondents were using some other brands and 22% switched
over to the consuming brand by considering the quality. 18% of the respondents
switched over to consuming brands by considering other factor like price and
service but it is not that factors we should give importance. Since its the matter of
health we must give first preference to quality.
Fig 4.11. RESPONSES TOWARDS THE REASON FOR SWITCHING TO
CURRENT BRAND
REASON FOR SWITCHING TO CURRENT BRAND
02
4
6
8
10
12
14
16
18
APPACHI TVS SPORTSXL HD OTHERS
BRAND NAME
NOO
FRESPONDENTS
PRICEQUALITY
SERVICE
-
7/29/2019 PROJCT CURRECT
22/29
TABLE4.12. RESPONSES TOWARDS THE BY PRODUCTS USAGE OF
CONSUMING BRAND
BRAND NAME YES NO
APPACHI 71 9
TVS SPORTS 0 13
XL HD 1 5
OTHERS 0 1
TOTAL 72 28
72% of the respondents have purchased the byproducts of the consuming
brand and remaining 28% have no. out of that 71% of the respondents have
purchased byproducts of APACHE and remaining 1% purchased XL SPORTSs
byproducts.
INTERPRETATION
28% of the respondents have not purchased the byproducts of the consuming
brand. In that most of the respondents are not aware of the buying brands
byproducts.
-
7/29/2019 PROJCT CURRECT
23/29
Fig. 4.12. RESPONSES TOWARDS THE BY PRODUCTS USAGE OF
CONSUMING BRAND
28
0
10
20
30
40
50
60
70
80
APPACHI TVS SPORTS XL HD OTHERS TOTAL
YES
NO
-
7/29/2019 PROJCT CURRECT
24/29
TABLE 4.13. RESPONSES TOWARDS THE RECOMMENDATION OF
CONSUMING BRAND TO OTHERS
BRAND NAME SURE MAY NO
APACHE 63 15 2
TVS SPORTS 1 10 2
XL HD 1 3 2
OTHERS 0 0 1
TOTAL 65 28 7
65% of the respondents will surely recommend the brand to others, 28%
may recommend the brands to others and remaining 7% will not recommend.
INTERPRETATION
7% of the respondents will not recommend the consuming brand to others
because some are not satisfied with the service provided and some with the quality.
-
7/29/2019 PROJCT CURRECT
25/29
Fig. 4.13. RESPONSES TOWARDS THE RECOMMENDATION OF
CONSUMING BRAND TO OTHERS
RECOMMANDATION OF COUNSUMING BRAND TO
OTHERS
0
10
20
30
40
50
60
70
APPACHI TVS SPORTSXL HD OTHERS
BRAND NAME
NOO
FRESPONDENTS
SURE
MAY
NO
-
7/29/2019 PROJCT CURRECT
26/29
14.14. DEALERS RESPONDENTS OF TVS BIKES
S.NO PARTICULAR NO OF
RESPONDENT
PERCENTAGE
1 SATISFIED 50 50%
2 DISSATISFIED 22 22%
3 FAIR 18 18%
4 HIGHLY
SATISFIED
6 6%
5 HIGHLY
DISSATISFIED
TOTAL
4
100
4%
100%
INTERPRETATION:
The table indicates that 50% of the consumers are satisfied feel
abort the dealers response of TVS bikes, 6% consumers are highly satisfied, 18% consumers are
fair, 22% of the consumers are dissatisfied and remaining 4% of the consumers are highlydissatisfied.
-
7/29/2019 PROJCT CURRECT
27/29
14.14. DEALERS RESPONDENTS OF TVS BIKES
HIGHLY SATISFIED
DISSATISFIED0
10
20
30
40
50
60
70
80
90
100
1 2 3 4 5 6
HIGHLY SATISFIED
SATISFIED
FAIR
DISSATISFIED
HIGHLY DISSATISFIED
TOTAL
-
7/29/2019 PROJCT CURRECT
28/29
14.15 ROAD GROP OF TVS BIKES
S.NO PARTICULAR NO of respondents Percentages
1 Satisfied 62 62%
2 Highly satisfied 20 20%3 Fair 10 10%
4 Dissatisfied 4 4%
5 Highly dissatisfied 4 4%
Total 100 100%
Interpretation:
From above table 62% of the consumers are satisfied with the road grip ofTVS bikes, 20% of the consumers are highly satisfied, 10% of the consumers are
fair, 4% of the consumers are dissatisfied and 4% of the consumers are highly
dissatisfied.
-
7/29/2019 PROJCT CURRECT
29/29
Fig 14.15 Road grip of tvs bikes
0
10
20
30
40
50
60
70
Series1
Series2
Series3
Series4
Series5