Market

Our company wants to provide to customers Electric Motors. This is what we sell. In fact our strategy plan is to “change the world “and reduce the pollution level. How we do this? Simple. Our company is able to change your normal car engine with a brand new Electric engine. Because , nowadays the majority of car brands are using small motors for reduce the consumption and also the pollution level it’s a competition between we and the big brands. Increase in revenues is motivating market participants to invest in the electric motors market. Countries across the world are realizing the electricity saving opportunities offered by energy efficient electric motors, prompting them to implement stringent regulations and policies to deploy energy efficient electric motors. Thus, the demand for electric motors is rapidly shifting from standard efficiency electric motors to high and premium efficiency motors. This shift in trend is directly contributing to revenue growth of electric motors manufacturers. The study highlights current trends and dynamics affecting the growth of this market. In addition, it also provides detailed information about current effective efficiency standards in each major market and their impact on electric motors market development.

In my opinion putting an electric motor as sale at marketplace will attract customers . Why ? Because after installing on the car the costs will reduce considerable . Also you as a customer will protect the nature because the gas emission is none on this motors. But nowadays there aren’t to much gas stations that offer charging system around the world.

Arguments for and against electric cars

Overall, fully electric cars have massively cheaper fueling costs (less than one fifth the cost of a petrol per mile) and are responsible for less carbon emissions than even the best petrol or diesel cars. Electricity is however not always 'green' in the way it is produced. If you're considering an electric car to be 'Green' or 'Eco' then opponents of electric cars will be quick to point out that you will be consuming electricity from 'dirty' power stations. This is because in many places Coal or Gas is burned to produce electricity. You can however often opt to buy your electricity from 'green' suppliers who will favour cleaner methods of electricty generation if being as kind as possible to the environment is high on your list of priorities.

How far you can go on one charge is an often quoted limiting factor for choosing an electric car. For many people a typical range of 100 Miles is more than enough to get home and back several times before having to plug in and recharge the battery.

Some people will however will need much more range than is available in most current fully electric cars. Some people will have no practical way to charge their car regularly, others are simply not comfortable with the idea of relying on a battery instead of petrol or diesel. For those the best options are either:

Range-Extended electric car:  a car with an onboard petrol/diesel generator to provide extra electricity. The car can either be recharged by plugging in or filled with normal fuel.

Plug-in Hybrid Electric Vehicle a car with an electric motor joined with a conventional engine. Again, this type can be plugged in to charge but needs normal fuel also.

Hybrid: a conventional engine supplemented by an electric motor, charging is done by recovering energy from the movement and braking of the car. Some limited electric driving may be available. This type of car doesn't plug-in to charge and always needs normal fuel.

A conventional diesel or petrol car.

Also our company is spreading flyers on the street , put publishments in town and also updating anytime the internet site with new offers , discounts and so on .

Typical private customer:

Man/woman: Generally we have mans who are coming with their cars.

Age: 23-60

Education: University, School , Self employers

Occupation: all occupations

Lifestyle: Normal, business

Typical business customer:

Line of business: Small companies

Size/staff: 70-100 workers

Age: 23-60

Number: 10-15

Geographical limits:

In your own country: We are selling in all regions of our country

Foreign countries: We are exporting in other countries as well the engines

Realistic number of customers:

Arguments: The number of our customers is increasing day by day because the modified motor will make them make profit and also save some money. Also they are maintaining clean the nature.

Average consumption in cash per customer:

Between: 1750-2000 DKK

Important competitors:

1: Big car brands that there are already modifying engines or make them ECO.

2: Other companies that are doing the same thing like us.

Important competitive parameters in the market:

1: Price - In some areas the price is the most important competitive parameter. The more competitive the line of business, the more important the price. In a street full of restaurants, price will often be the bait for customers.

2: Trust - if the customer trusts that you can fix the computer problem without damaging any financial data

3: Efficiency - when it is important that a problem is solved fast

Sales and marketing plan

Our company will base for promoting on the marketplace very easy. Being a company that converts normal car engines with electric motors the people will be interested for sure. How we going to promote our company? Simple.

First of all we are going to publish our company on internet though commercials, signs, print and also from public relationships.

Then we will build business partnerships with other organizations and also we want to make relationships with all the customers that we have.

Also we can offer discounts to clients that are students.

Direct mail: greenspeed@gmail.com

Internet: www.greenspeed.com

Customer visit: We have a headquarter where the customer can come and see the products that we sell and also a showroom with some cars that there are modified with the new engine.

Telemarketing: Advertising on TV.

Advertising: Distribution of flyers, panels in town with our company, radio.

Publications: Newspapers, magazines

Other types of advertising: In workshops also in schools, universities and why not receiving all the time news feeds on Facebook, Twitter and other social sites.

Annual marketing costs: 10.000 DKK

Opening market activity: 2013