Prepared by Bravo Charlie

Progressive

digital media

marketing for

2014 / 2015

Video marketing should be used to document the ‘story’ of a company.

This involves the people, processes, technology, client opportunity and satisfied customers.

Creating this content educates users to all aspects of the decision cycle (page 2) which is a

key psychological process for anyone making a purchasing decision.

By creating layers of concise and longer format content, potential and existing customers

can ‘drill-down’ into video marketing relevant to their level of interest, as well provide an

ongoing resource for business development staff to leverage.

Examples of video creation for clients referred via Enterprise Connect;

https://www.youtube.com/user/DaraSwitchboards/videos

A compelling website enables users to learn about your company and importantly, share

content you have prepared with people who want to see it to do business with you.

I call this a ‘Social Media System’ (web site link) and have explained it in these two videos;

1 - Improving the bottom line of your business 2 - Steve (CMO) has a problem

Prepared by Bravo Charlie

Progressive digital media marketing for 2014 / 2015

“How do our products and services relate to customers moving through the decision cycle?”

What has changed in industry?

What need do we fulfill?

What other options exist?

What are the major concerns? Answering these

begins to reveal your story

Prepared by Bravo Charlie

Progressive digital media marketing for 2014 / 2015

Q. Why use Social Media marketing?

A. To increase sales - by making our message measurable (by us), shareable (by the users),

informative and entertaining.

Q. Why does Online Video create results for Business?

A. It is more compelling, more immediate and less demanding than traditional web pages.

It presents a proposition in seconds, saving customers time; short, sharp and simple.

Are you making the most of your company’s ‘software layer’?

As consumers increasingly interact digitally with companies, competitive advantage lies in understanding the range and complexity of those touch points. I want to advance an idea that can help just about all executives concentrate their thinking.

Whether you know it or not, your company operates as two businesses: a core that sells

products and services (as it always has) and what I call the software layer (exhibit).

This permeable layer comprises the technologies through which customers interact with

your company, and vice versa.

http://www.mckinseyquarterly.com/Are_you_making_the_most_of_your_companys_software_laye

r_2953

Online Video: Immense Growth In 2013 (And More To Come

In 2014)

“… In 2013 digital video travelled light years toward becoming the primary channel for

consuming content online .. 188.2 million Americans watched online videos .. YouTube

crossed the one billion viewers per month -

At the outset of 2013, video was touted as an essential tool for content marketing - at the

end of 2013 it was no longer a prediction, it had become an established fact…”

Read more: http://www.business2community.com/video-marketing/online-video-immense-

growth-2013-come-2014-0767899

Prepared by Bravo Charlie

Progressive digital media marketing for 2014 / 2015

Prepared by Bravo Charlie

Progressive digital media marketing for 2014 / 2015

A week of filming on-site and with clients in NSW; 42 videos were produced including the

creation of animated intro and outro titles for their different departments.

From testimonials, facilities and products to staff interviews, Ranger now have a solid body

of video material to integrate with their sales process, website and social media system.

Prepared by Bravo Charlie

Prepared by Bravo Charlie

Progressive digital media marketing for 2014 / 2015

Australia’s most awarded Digital Printing group;

30 second TV commercial Online facility tour (3 min)

Prepared by Bravo Charlie

Progressive digital media marketing for 2014 / 2015

Reference - http://bravocharlie.tv/portfolio/gibson-av-electrical/

Gibson needed a new website that would work across all platforms (A 'response' design for

mobile, iphone, ipad and pc / mac).

The company has premium clients and dominates the Bendigo market, though they

struggled to express this capacity to the market.

Joining the owner for a day of filming, we toured Bendigo and met clients from the local

dentist to several builders, Symes BMW and Jimmy Possum furniture.

Along with building the new website, producing the video content, creating animated

introduction and outro graphics, we organised Facebook advertising to coincidence with the

launch of the new platform and trained internal staff on management of Facebook.

Now when people ask 'Why Gibson AV?' the answer is only a click away.

http://www.youtube.com/user/GibsonAVElectrical/videos

Prepared by Bravo Charlie

Prepared by Bravo Charlie

Progressive digital media marketing for 2014 / 2015

In closing

Having been a Business Development Manager in IT for the last ten years, with

a passion for journalism, film and human interaction - combined with growing

up in family business of mechanical repairs and a past history of motorsport -

telling the story of complex technologies and making them accessible is

something I excel at.

Beginning with our first meeting and a Gap Analysis session, it would be a

pleasure to assist your company in using online video to meet its sales and

marketing objectives in a modern, digital landscape.

Yours sincerely, Philip Bateman Founder & GM | Bravo Charlie | 49 Webb Street, Fitzroy VIC 3065