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Progressive Profiling
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Transcript of Progressive Profiling
Progressive Profiling Unleashed!
Overview of Eloqua's Progressive Profiling Functionality
Ali HeadConsultant, Tegrita
What is Progressive Profiling?
• Progressive Profiling is a technique to reduce the number of fields on a form to decrease form abandonment.
• It enables you to collect more information about a contact.• It enables you to increase conversions.
Familiar with the Cloud Connector way?
• The old method using Cloud Connector was not very user friendly. – Required an additional login to
cloudconnectors.eloqua.com– The user can define the fields that are asked– The user can define any number of fields to ask
Meet the new version!
• The new method of Progressive Profiling from your form configuration is much easier to use. – No additional login– Quick configuration settings– You can define how many fields display
• How do I get it? – Simple, it’s included in the form component!
Breaking it down..
• For progressive profiling, you can specify:– Fields to Display: Select the number of progressive profile
fields to be shown to each contact.– Randomize Fields: You are able to randomize progressive
profiling fields so that your contacts are always presented with new form fields.
– Field Width: This controls the width of the field group.
Are there requirements?
• Does this have to be Eloqua hosted? – For Eloqua’s functionality, yes.
• Does it cost extra? – No, it is included with your Eloqua Subscription.
• Does this solution have limitations? – Yes, you have to come from an Eloqua email.
• How long to implement? – Less than 1 hour to configure the form.
Let’s try it out…
Live Demo?
• http://go.tegrita.com/ppstart