Progressive Approach to Mobile at Bentley University'
-
Upload
val-fox-bentley-university-marketing-communication -
Category
Technology
-
view
453 -
download
5
description
Transcript of Progressive Approach to Mobile at Bentley University'
![Page 1: Progressive Approach to Mobile at Bentley University'](https://reader033.fdocuments.net/reader033/viewer/2022051514/54ba64fa4a7959d03c8b457f/html5/thumbnails/1.jpg)
Mobile Strategy: Path to a mobile site experience
Val Fox Digital Engagement
@valeriefox www.slideshare.net/foxatbentley
![Page 2: Progressive Approach to Mobile at Bentley University'](https://reader033.fdocuments.net/reader033/viewer/2022051514/54ba64fa4a7959d03c8b457f/html5/thumbnails/2.jpg)
Platform Decision
Native App
or
Mobile Web (m.bentley.edu)
70% of college-bound high school students would browse a school’s mobile site on their device browser rather than download a mobile app for that school.
Noel Levitz 2012 report
![Page 3: Progressive Approach to Mobile at Bentley University'](https://reader033.fdocuments.net/reader033/viewer/2022051514/54ba64fa4a7959d03c8b457f/html5/thumbnails/3.jpg)
Platform Decision
Native App
or
Mobile Web (m.bentley.edu)
or
Responsive Design
![Page 4: Progressive Approach to Mobile at Bentley University'](https://reader033.fdocuments.net/reader033/viewer/2022051514/54ba64fa4a7959d03c8b457f/html5/thumbnails/4.jpg)
We know mobile usage is growing
Mobile visits have grown 127% and equals 10% of total site traffic
![Page 5: Progressive Approach to Mobile at Bentley University'](https://reader033.fdocuments.net/reader033/viewer/2022051514/54ba64fa4a7959d03c8b457f/html5/thumbnails/5.jpg)
What mobile devices are visitors using?
O/S Visits Growth
iPhone 100,093 147%
iPad 69,300 230%
Android 57,659 171%
iPod 11,544 10%
Blackberry 9,528 -36%
![Page 6: Progressive Approach to Mobile at Bentley University'](https://reader033.fdocuments.net/reader033/viewer/2022051514/54ba64fa4a7959d03c8b457f/html5/thumbnails/6.jpg)
What are mobile visitors doing?
![Page 7: Progressive Approach to Mobile at Bentley University'](https://reader033.fdocuments.net/reader033/viewer/2022051514/54ba64fa4a7959d03c8b457f/html5/thumbnails/7.jpg)
Mobile visitor behavior
Our mobile visitors’ behavior falls into these buckets:
• Utility: Applying, financial aid, MyBentley, registrar, etc.
• Local/Urgent: Shuttle, events calendar, visiting info (map, etc.), etc.
![Page 8: Progressive Approach to Mobile at Bentley University'](https://reader033.fdocuments.net/reader033/viewer/2022051514/54ba64fa4a7959d03c8b457f/html5/thumbnails/8.jpg)
What are mobile behavior of visitors?
Our mobile visitors’ behavior falls into these buckets:
• Utility: Applying, financial aid, MyBentley, registrar, etc.
• Local/Urgent: Shuttle, events calendar, visiting info
Prospects Current Students
![Page 9: Progressive Approach to Mobile at Bentley University'](https://reader033.fdocuments.net/reader033/viewer/2022051514/54ba64fa4a7959d03c8b457f/html5/thumbnails/9.jpg)
Mobile Roadmap: Phased Approach
• V1: Core mobile site
– Shuttle schedule, map, directory, etc.
• V2: Resources for prospective students
• V3: Resources for current students
– Registration/MyBentley
– Laundry finder
June 2012: Launch m.bentley.edu for smartphones
Fall 2012: Launch responsive Undergrad and Grad Admissions sites
TBD: Based on web services timeline
![Page 10: Progressive Approach to Mobile at Bentley University'](https://reader033.fdocuments.net/reader033/viewer/2022051514/54ba64fa4a7959d03c8b457f/html5/thumbnails/10.jpg)
Mobile Experience V1: June 2012
• Shuttle: Schedule & real-time tracker • Campus map: Google Maps
w/direction capabilities • Directory: Search faculty/staff & call
from mobile device • Athletics: bentleyfalcons.com mobile
site • Calendars: Academic calendar/EMS
(for now) • Library: Library’s mobile site • Social media: Links to FB, Twitter,
and YouTube • Full site: Access to standard site
![Page 11: Progressive Approach to Mobile at Bentley University'](https://reader033.fdocuments.net/reader033/viewer/2022051514/54ba64fa4a7959d03c8b457f/html5/thumbnails/11.jpg)
Mobile Experience: V2 – V3
V2 Fall 2012
V3 TBD
![Page 12: Progressive Approach to Mobile at Bentley University'](https://reader033.fdocuments.net/reader033/viewer/2022051514/54ba64fa4a7959d03c8b457f/html5/thumbnails/12.jpg)
Responsive Site Design
Layout is optimized for multiple screens: • Desktop • Tablet (both orientations) • Smartphone
HFID.bentley.edu launched May 2012
![Page 13: Progressive Approach to Mobile at Bentley University'](https://reader033.fdocuments.net/reader033/viewer/2022051514/54ba64fa4a7959d03c8b457f/html5/thumbnails/13.jpg)
Questions?
Contact Bentley’s Digital Engagement Office:
Val Fox, Director
@valeriefox