Progress Analyst Briefing -...

Progress Analyst Briefing

Joseph AlsopCo-Founder & Chief Executive Officer

Charles Hotel, CambridgeFebruary 7, 2007

© 2007 Progress Software Corporation2

Progress Software CorporationForward Looking Statements

Various remarks that we may make about the Company’s future expectations, plans and prospects constitute forward looking-statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors, including those discussed in the Company's most recent Form 10-K and Form 10-Q which are on file with the SEC. In addition, any forward-looking statements represent our estimates only as of today and should not be relied upon as representing our estimates as of any subsequent date. While we may elect to update forward-looking statements at some point in the future, we specifically disclaim any obligation to do so, even if our estimates change.


Progress understands the infrastructure requirements for great business applications

One Constant:

Progress Software Corporation

Application Infrastructure SoftwareDevelop, Deploy, Integrate and Manage Business Applications

Host-centric Client-Server Web SOA

Through the evolution of IT Paradigms:


that empower our partnersand customers

to dramatically improve their development,

deployment, integration and management of quality applications worldwide.

Progress SoftwareOur Mission

To deliver superior software products and services


Progress SoftwareMarket Presence

… in over 135 countries … in over 135 countries

…including over 80% of the Fortune 100…including over 80% of the Fortune 100

… at over 60,000 organizations … at over 60,000 organizations

… deployed at over 100,000 sites… deployed at over 100,000 sites

… with over 2000 Application Partners… with over 2000 Application Partners… offering over 5000 applications… offering over 5000 applications

… and over 5 million users … and over 5 million users

Application Development, Deployment, Integration and Management Products…


Progress SoftwareSuperior Products Across All Product Lines

Application Platforms

Services Infrastructure

Data Infrastructure

Develop, Deploy and ManageBusiness Applications

Connect, Mediate, Control and MonitorServices

Manage, Integrate, Replicate, Cacheand Access Data



Data Infrastructure




Data Infrastructure

Develop, Deploy and ManageBusiness Applications

Connect, Mediate, Control and MonitorServices

Manage, Integrate, Replicate, Cacheand Access Data



DataXtend Data Integration

EasyAsk Natural Language Search and Query

DataDirect Data Connectivity

ObjectStore

OpenEdgeApama

ActionalShadow

Sonic

Object Data Management

Business Application Platform

Event Processing

Enterprise Service Bus

SOA & Web Services Management

Mainframe Integration


Data Infrastructure


First model-driven semantic data integration

First unified mainframe integration platform

Market leading ESB

Market leading event processing platform

First and leading natural language query

Market leader in data connectivity

Integrated platform optimized for business

Leading enterprise-class SOA management

Market leading object database



Product SoftwareAcquisitions Accelerate Product Innovation

“Progress adds a formidable weapon to its mainframe arsenal… [with Shadow]”Forrester Research, Inc., Jan. 2006

“Progress will gain key Web services management functionality with Actional…”Gartner Inc., Jan. 2006

“The Pantero (DataXtend Semantic Integrator) technology should be the cornerstone of your data integration vision...” Gartner Inc., Oct. 2006

Provides DataDirect with software toolkits, run-time components, support, and services for enabling universal SQL access to application data. Nov. 2006


OpenEdge 10.1A Actional SOAPstation 6.1 DataDirect XQuery 2.0

Actional Looking Glass Server 6.1 Apama 2.4

EasyAsk 9.5

EasyAsk 9.6

Progress SoftwareNew Product Releases

DataXtend RE 8.0

EasyAsk 9.5.1

EasyAsk 9.6.1

Apama EBS Adapters 2.4.0

DataXtend Enterprise

DataXtend Studio

Sonic ESB 7.0

OpenEdge Management 3.1A

OpenEdge Replication 10.1A

Sonic Workbench 7.0

SonicMQ 7.0

Sonic Event Monitor 7.0

Sonic Orchestration Server 7.0

Sonic XML Server 7.0

Sonic Database Service 7.0

Actional Looking Glass Server 6.0

Actional SOAPstation 6.0

Actional Ghost Agent 6.0

Actional Ghost Agent 6.1DataDirect Connect for ADO.NET 3.0

DataDirect Connect for ODBC 5.2

DataDirect Connect64 for ODBC 5.2

DataDirect Connect for JDBC 3.6

DataDirect Shadow RTE 6.1.3


Recognition forOur Products

ApamaEvent Processing Platform Market Leader

OpenEdge40% Savings vs. Alternative Platforms

Sonic ESB#1 Worldwide for ESB Segment

ApamaWinner ’06 Buy-Side Innovation

Sonic ESBBest Enterprise Service Bus

ActionalSOA & Web Services Management Leader


Recognition for Customer and Partner Success

Lillian Vernon…eTail Award for Excellence in Site Search

Collins Stewart Tullet…Best Straight Through Processing Deployment

Boekhandels Groep Nederland…RFID Visionary Award

BGN ● Volvo…2006 InfoWorld Top 100 IT Projects

Suzanne Peck, City of Washington, DC Roland Whitehead, Bonhams

…InfoWorld CTO 25 List

Epicor ● Integrated Warehousing Solutions… Technology Enabler & Innovation Awards


Recognition forProducts, Strategy and Performance

“With a diverse, yet complementary portfolio…Progress Software helps organizations create

powerful business applications that respond to changing business and IT conditions…”

Progress Software Earns Third Consecutive Five-Star Rating

from VARBusiness Magazine

Progress Software Named to Forbes 200 Best Small Companies List

for Second Consecutive Year


Progress SoftwareProduct Line Growth Strategy

$447M

% RevenueFY06

% Revenue

OpenEdge 98% Sonic 2%

OpenEdge 71%DataDirect 14%

$264 M

FY01

Enterprise 15%Infrastructure


Progress SoftwareCustomers Presenting Today

Ameriquest Mortgage Company

Boekhandels Groep Nederland

H G Trading

Ken SchuelkeVice President

Enterprise Architecture

Matthijs van der LelyChief Executive Officer

The Seattle TimesJohn Saum

Architecture & Design ManagerInformation Technology

Lou MorganManaging Director

Progress Product Portfolio 2007: Delivering Customer Value Now

Jeffrey StamenSenior Vice President

Corporate Development and Strategy


Progress understands the infrastructure requirements for great business applications

One Constant:

Progress Software Corporation

Application Infrastructure SoftwareDevelop, Deploy, Integrate and Manage Business Applications

Host-centric Client-Server Web SOA

Through the evolution of IT Paradigms:


Service-Oriented Architecture (SOA)

A service-oriented architecture is a collection of services that communicate with each other. The services are self-contained, can be distributed, use standards-based interfaces, and are application building blocks.

What is SOA?


SOA Business Advantages

Agility: Respond faster to changing business needs

Integration: Eliminate boundaries between business functions and integrate value chain

Operational Intelligence: Understand and respond to events as they happen

Cost Reduction: Share services broadly


SOA: A New Platform?

No - SOA is not a new “platform”“SOA platform” is an oxymoron

SOA

…the nature of SOA is cross-platform

Mainframe.NETJ2EEOpenEdge

A heterogeneous IT world requires existing systems to interoperate.


…these SOA challenges play to Progress’ strengths

Key SOA Challenges

1

2 Managing services in a heterogeneous worldrequires a truly distributed approach

3 Building and deploying services requires high productivity tools for rapid creation and composition

4 Operational intelligence requires monitoring andacting on events in real time

SOA interoperability requires connection andsemantic alignment – for both services and data

SOAMainframe.NETJ2EEOpenEdge


Services InteroperabilitySonic ESB connects distributed, heterogeneous services securely and reliablySonic ESB mediation aligns services supporting all interaction models and standards

Data InteroperabilityDataDirect drivers connect across all databases, and XQuery spans relational and XML dataDataXtend Semantic Integrator aligns data through model-based transformations

1 SOA interoperability requires connection andsemantic alignment – for both services and data

Meeting the SOA Challenge:Interoperability


Meeting the SOA Challenge:Management

Actional SOA management• Monitoring ensures the performance and

availability across the entire SOA environment• Active policy enforcement ensures compliance

with security and regulatory policies• Business process visibility enables dynamic

optimization in a business context• SOA management is required no matter how

small the project

2 Managing services in a heterogeneous worldrequires a truly distributed approach


Meeting the SOA Challenge:Building and Deploying Services

OpenEdge for full business service development and delivery• Most productive development environment• Lowest TCO on deployment• Full support for Web standards and Sonic ESB

Sonic ESB for the creation and deployment of integration servicesShadow for service and event interfaces to mainframe systems

Building and deploying services requires high productivity tools for rapid creation and composition

3


Meeting the SOA Challenge:Operational Intelligence

Apama Event Processing• Infrastructure to monitor, analyze, and act on

events with low latency • The first and most proven Complex Event

Processing (CEP) engine for real-time applications• Business Activity Monitoring (BAM) dashboards

provide real-time visibility into operational events• All through a high-level application development

framework

Operational intelligence requires monitoring andacting on events in real time

4


Progress – from SOA Vision to SOA Results

There is no SOA “big bang” - incremental adoption is the only practical approach

Progress: A practical approach to SOA • Project by project development utilizing “SOA

foundational technologies” and best practices• Start with a “business change project” and

show immediate value• Incrementally add other business change

projects


Business Change Projects

Driven by urgent business needs such as• Changes in marketing strategy• Mergers and acquisitions• Regulatory requirements• Breaking down functional silos• Creating an E-value chain

Limited impact on existing core IT systemsWith measurable and near term ROI


Real World Business Change Projects

EasyAsk Lillian Vernon created a virtual store, “Lilly’s Kids”, resulting in a significant increase in on-line purchases of kids clothes

SonicNewcastle City Council (UK) integrated disparate applications and customer service portals to offer better citizen access to city services - in 20 days

Apama Deutsche Bank quickly adds new asset classes to algorithmic trading business improving revenue and competitiveness

ActionalStarwood Hotels optimized their reservation system to deliver the best service to the business channels that generate the most revenue

Shadow Avon uses Shadow to transform mainframe screen based process into Web services to support their global business

OpenEdge Australia Post automates retail operations in over 7000 post offices using OpenEdge 10 Web services


Every project utilizing Progress SOA foundational-technologies supports a long-term enterprise SOA strategy

All Progress products provide enterprise-wide scalability and reliability

Results for Customers: A dramatic increase in the business benefit as SOA projects scale – the compound value of SOA

Results for Progress: An incremental way to achieve critical mass in an account

Progress Provides Long-Term SOA Value


SOA Supports SaaS

Applications outsourced and accessed over the WebSaaS is growing at over 20% CAGR - three times the rate of traditional enterprise software licensesSOA is the best foundation for SaaS

SaaS – Software as a Service

OpenEdge for SaaS application development and deployment with supporting business modelActional SOA management provides for quality-of-service and security – critical factors for SaaSSonic ESB provides integration for the SaaS provider

The Progress Difference for SaaS


The Progress Product Portfolio

DataDirect

ActionalSOA

Management

ApamaEvent

Processing

OpenEdge SQLServerOracleStructured &

UnstructuredDB2 & Other

Sonic Enterprise Service Bus

Shadow.NETJ2EEEasyAskOpenEdge

Best-in-class, robust SOA-foundational products provide value alone or in combination

DataXtend SI


Progress Software – Customer Value Now!

Best-in-class, purpose-built products

The most heterogeneous-friendly products

Products that allow an incremental approach to SOA

Products that don’t require a whole platform purchase

A great track record of success, which few can claim

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