PROGRAMME: B.Sc. (FASHION DESIGN) SCHOOL OF SCIENCE …

SATHYABAMA INSTITUTE OF SCIENCE AND TECHNOLOGY SCHOOL OF SCIENCE AND HUMANITIES

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PROGRAMME: B.Sc. (FASHION DESIGN)

SCHOOL OF SCIENCE AND HUMANITIES

CURRICULAM

SEMESTER - I

Sl. No

COURSE CODE

NAME OF THE COURSE L T P C MARKS Page

No CAE ESE / VIVA

THEORY

1. SHSA 1102 General English - I 3 - -

3 50 50 14

2. SFDA 1101 Appreciation of Traditional Indian Costumes

3 - -

3 50 50 16

3. SFDA 1102 Elements of Textiles 3 - -

3 50 50 17

PRACTICAL

4. SFDA 2101 Sewing Techniques - - 5 2 50 50 18

5. SFDA 2102 Elements of Design - 1 5 3 50 50 19

6. SFDA 2103 Visual Representation Techniques - 1 5 3 50 50 20

7. SFDA 2104 Allied I - Computer Application - - 4 2 50 50 21

Total Credits / Marks 19 700

SEMESTER- II

Sl. No

COURSE CODE

NAME OF THE COURSE L T P C

MARKS Page No

CAE ESE /

VIVA

THEORY

1 SHSA 1201 General English - II 3 - - 3 50 50 22

2 SFDA 1201 Textile Processing 3 - - 3 50 50 24

3 SFDA 1202 Fashion Studies 3 - - 3 50 50 25

4 SFDA1203 Environmental Studies 2 - - 2 50 50 26

PRACTICAL

5 SFDA 2201 Upcycle Fashion - 1 5 3 50 50 27

6 SFDA 2202 Fashion Illustration - I - - 3 2 50 50 28

7 SFDA 2203 Fabric Manipulation Techniques - 1 5 3 50 50 29

8 SFDA 2204 Allied II - Advanced Computer Application - - 4 2 50 50 30



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SEMESTER III

Sl. No

COURSE CODE

NAME OF THE COURSE L T P C MARKS Page

No CAE

ESE / VIVA

THEORY

1 SFDA 1301 Traditional Textiles of India 3 - -

3 50 50 31

2 SFDA 1302 Fashion Trend and Forecasting 3 - - 3 50 50 32

3 SFDA 1303 History of Art and Fashion 3 - -

3 50 50 33

PRACTICAL

4 SFDA 2301 Pattern Making and Draping - I -

-

4 2 50 50 34

5 SFDA 2302 Garment Construction -I -

1 5 3 50 50 35

6 SFDA 2303 Fashion Illustration - II -

-

3 2 50 50 36

7 SFDA 2304 Design I - Women’s Wear -

1 3 2 50 50 37

8 SFDA 2305 Skill Enhancement Course – I Traditional Surface Ornamentation

- - 4 2 50 50 38


SEMESTER IV

Sl. No

COURSE CODE


MARKS Page No

CAE ESE / VIVA

THEORY

1 SFDA 1401 Apparel Merchandising 3 - -

3 50 50 39

2 SFDA 1402 Garment Production Machinery

3 - - 3 50 50 40

3 SFDA 1403 Fashion Marketing and Retailing 3 - - 3 50 50 41

PRACTICAL

4 SFDA 2401 Pattern making and Draping - II -

- 4 2 50 50 42

5 SFDA 2402 Garment Construction - II - 1 5 3 50 50 43

6 SFDA 2403 Fashion Illustration -III - - 3 2 50 50 44

7 SFDA 2404 Design II – Men’s Wear - 1 3 2 50 50 45

8 SFDA 2405 Skill Enhancement Course – II Digital Presentation Techniques

- - 4 2 50 50 46


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SEMESTER V

Sl. No

COURSE CODE


MARKS Page No

CAE ESE / VIVA

THEORY

1 SFDA 1501 Intellectual Property Rights 3 - - 3 50 50 47

2

SFDA 1502 SFDA 1503 SFDA 1504

Elective - I 3

- -

3 50 50 58-60

3 SFDA 1505 Non-Major Elective Course 2 - - 2 50 50 64

PRACTICAL

4 SFDA 2501 Pattern Making and Draping - III -

-

4 2 50 50 48

5 SFDA 2502 Garment Construction -III -

1 5 3 50 50 49

6 SFDA 2503 Accessory Design -

- 4 2 50 50 50

7 SFDA 2504 Design III - Kids Wear -

1 3 2 50 50 51

8 SFDA 2505 Skill Enhancement Course - III Fashion Styling and Photography

-

- 4 2 50 50 52

9 S105AINT Internship -

-

-

2 100 -

53


SEMESTER VI

Sl. No

COURSE CODE


MARKS Page No

CAE ESE / VIVA

THEORY

1 SFDA 1601 Entrepreneurship Development 3 -

- 3 50 50 54

2. SFDA 1602 SFDA 1603 SFDA 1604

Elective – II 3 -

- 3 50 50 61-63

PRACTICAL

4 SFDA 2601 Skill Enhancement Course – IV Portfolio Development

-

2 4 3 50 50 55

5 S105APROJ Design Collection (Major Project) -

6 14 10 120 80 56


L - LECTURE HOURS, T – TUTORIAL HOURS, P – PRACTICAL HOURS, C – CREDITS CAE – CONTINUOUS ASSESSMENT EXAMINATION,


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ESE/ VIVA – END SEMESTER EXAMINATION / VIVA VOCE

LIST OF ALLIED COURSES

ALLIED I Computer Application

ALLIED II Advanced Computer Application

LIST OF ELECTIVE COURSES

Electives: List of groups of Elective Courses (Students can choose any one of the group papers as Electives)

Papers Group A Group B Group C

Elective - I

Fashion Brand Management

Introduction to Eco Fashion Professional Ethics

Elective - II Boutique Management Apparel Quality Control Visual Merchandising and

Display

LIST OF SKILL BASED COURSES

Skill Enhancement Course - I Traditional Surface Ornamentation

Skill Enhancement Course -II Digital Presentation Techniques

Skill Enhancement Course -III Fashion Styling and Photography

Skill Enhancement Course -IV Portfolio Development

TOTAL MARKS / CREDITS DISTRIBUTION

Components Total Marks Total Credits

Language 2X100 = 200 06

Core Theory 12 X 100 = 1200 36

Core Practical 18 X100 = 1800 43

Allied Practical 2 X 100 = 200 04

Design Collection (Major Project) 1 X 200 = 200 10

Skill Enhancement Course 4X100 = 400 09

Non-Major Elective Course 1X 100 =100

02

Elective Course 2X 100 = 200 06

Ability Enhancement Compulsory Course Environmental Studies

1X 100 =100 02

Internship 1X100 =100 02

4500 120


14

Sem Course Code GENERAL ENGLISH - I

L T P Credits Total Marks

I SHSA1102 3 0 0 3 100

COURSE OBJECTIVES:

• The paper provides opportunities for students to read and respond to representations of current issues through texts that present themes and topics that are familiar, insightful and informative.

• The thrust is on preparing students to effectively communicate by applying reflective thinking practices. Students will have an opportunity to improve their vocabulary related to immediate environment, practice speaking skills by discussing about issues based on reading texts, read texts that include everyday problems that provide opportunities to develop problem solving skills in cooperative learning situations, develop writing skills through writing paragraphs

and letters based on prompts, of a poem, email and letters and composition of dialogues/paragraphs. Unit I: Dress in communication (9Hrs)

Speaking - Rhetorical analysis and Group Discussion. Reading for details and Global Comprehension - Dress in communication, I have a Dream Speech by Martin Luther King and The Justice Peace by Hilaire Belloc. Critical Thinking: Asking Questions, Analyzing Assumptions and Biases. Vocabulary: Expressions and markers. Collocations – Identifying collocations by reading prose passages mentioned in the unit one. Language Focus: Determiners, Parts of Speech Writing:

Paragraph writing based on hints given on topics like ‘My dream for my family/ country’, ‘importance of clothing for communication, ‘social inequality in society’, ‘Judge the Book by its Cover- Can we judge people by their appearance?

Unit II: An Inconvenient Truth (9Hrs) Speaking: Debate on the topics related to Environmental issues and Discrimination in Society. Reading for details and Global Comprehension on An Inconvenient Truth, A Different History by Kamala Das and Sujata Bhatt. Critical Thinking: Identifying

Facts and Opinions, Distinguish a main idea in text from a subordinate idea. Examine views on a controversial issue and consider one’s own biases and personal interest. ‘Vocabulary: Collocations, Useful words to express point of view. Language focus- Tenses, Conjunctions and discourse markers Writing- Responding to Slogans, Campaign Leaflet and Writing Film Review, Letter writing

UNIT III: A Speech By N R Narayana Murthy (9Hrs) Speaking: Giving Impromptu speeches- Welcome address and Vote of Thanks. Reading for details and Global

Comprehension- A Speech by NR Narayana Murthy and Digging by Seamus Heaney Critical Thinking: Asking ‘ wh ‘ questions Questions, Making informed decisions based on evidence, Examining Evidence by citing evidence from the textbook or lecture to support a position. Vocabulary - Word association, onomatopoeic words. Language focus: Sentence Function and

Sentence Kinds Writing: Writing email, Writing Diary Entry Unit IV: After Twenty Years (9Hrs) Listening: For details and Overall Idea, speaking: Informal Speech, reading for details and Global Comprehension- After

Twenty Years by Jamila and After Twenty Years by O Henry Writing: Problem solving paragraph writing. Letter to the editor with solutions to current problems related to areas covered in the course Critical Thinking: Problem Solving selecting effective solutions for overcoming obstacles or constraints by explaining why it is the most effective of the possible solutions.

Vocabulary: Phrasal Verbs Language Focus Types of sentences -simple, compound and complex. Language Focus: Subject verb Agreement

Unit V: I Love You Mom (9Hrs) Listening for details Speaking- Greeting, thanking, apologizing, offering condolences by doing Role plays Reading for details and Global Comprehension- I Love you Mom by Joanna Fuchs and Prose passage on ‘I Love You Mom’. Writing: Writing

restaurant review, argumentative writing. Vocabulary: Phrasal Verbs, Synonyms and Antonyms Critical Thinking: Argumentation provides a well-articulated and detailed argument

COURSE OUTCOMES: At the end of the course the students will be able to CO1: Demonstrate knowledge of linking words related to both spoken and written discourse, identify collocations,

words to express one’s point of view both in writing and speaking CO2: Apply the rules for writing by using cohesive devices based on prompts given thereby to write letters and reviews CO3: Demonstrate critical thinking skills by framing questions that generate information related to elements of

reasoning


15

CO4: Read topics suggested to answer inferential and factual information CO5: Evaluate written pieces to self-correct in the topic areas collocations, tenses, sentence transformation, of

determiners, verbs, concord, identifying sentence functions and sentence types Text Book:

1. P Bhaskaran Nair, C Radha Krishna Pillai, Geetha Rajeevan, CLN Prakash, Nadhini Nayar Reflections - An Anthology of Prose, Poetry and Fiction (2015) Foundation Books, Chennai . ISBN 978-93-85386-008

References: 1. Sen S, Mahendra etal. (2015) Communication and Language Skills. Foundation books. Chennai

END SEMESTER EXAM QUESTION PAPER PATTERN Max. Marks: 100 Exam Duration: 3 Hrs. PART A: 10 Questions of 2 mark each - No choice. 20 Marks

PART B: 2 Questions from each unit of internal choice, each carrying 16 marks. 80 Marks

https://www.goodreads.com/author/show/14749883.P_Bhaskaran_Nair

https://www.goodreads.com/author/show/2852416.Geetha_Rajeevan


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COURSE OBJECTIVES:

• To appreciate the ancient Indian Costume as it unfolds through the ages.

• To view the study of Indian costume as a cultural and visual milieu of the period.

UNIT I (9Hrs) Origin and History of costumes – Classification of Costumes. Types of Early costumes. Factors Influencing Costume Development. Theories of Clothing origin – Protection theory, Modesty Theory, Self-Adornment Theory.

UNIT II (9Hrs) Study of ancient Indian costumes during the following periods -Indus valley Civilization, Mauryan and Sunga period, Kushan Period and Gupta Period.

UNIT III (9Hrs) Costumes of Medieval Period - Mughal Period, British Period, Evolution of Khadi movement.

UNIT IV (9Hrs) Traditional Costumes of India – Jammu & Kashmir, Punjab, Haryana, Rajasthan, Madhya Pradesh, West Bengal, Assam,

Maharashtra, Tamil Nadu, Kerala, Karnataka.

UNIT V (9Hrs) Study on Tribal costumes of India - Odisha, Rajasthan, Andrapradesh , Nagaland , Manipur, Assam. Jammu and Kashmir,

Tamil Nadu, Maharashtra, Himachal Pradesh, Gujarat, Karnataka. Max. 45 Hours

COURSE OUTCOMES

On Completion of the course the student will be able to

CO1: Obtain basic knowledge on theories of Clothing Origin CO2: Categorize the ancient Indian costumes worn during various historical periods CO3: To gain knowledge on the Indian costumes on medieval period CO4: Understand the costumes used by various states of India

CO5: Know the Various tribal costumes of India.

TEXT / REFERENCE BOOKS

1. Indian Costume, G.H.Ghosyre, Popular books Pvt. Ltd, New Delhi (1996). 2. Costumes of India and Pakistan, Dar S.N, DB Taraporevala Sons and Co., Bombay (1956). 3. Traditional Indian Costumes and Textiles, Dr. Parul Bhatnagar, Abishek Publications, Chandigarh (2004). 4. Costumes of Indian Tribe, Prakash Chandra Mehta, Discovering Publishing House Pvt. Ltd., New Delhi (2011).

5. Costumes and Textiles of Royal India, Ritu Kumar, Christie’s Books, London (1999). 6. Indian Jewellery – M.L.Nigam, Lustre Press Pvt. Ltd, India (1999).

END SEMESTER EXAM QUESTION PAPER PATTERN

Max. Marks: 100 Exam Duration: 3 Hrs. PART A: 10 Questions of 2 mark each - No choice. 20 Marks PART B: 2 Questions from each unit of internal choice, each carrying 16 marks. 80 Marks

Sem Course

code APPRECIATION OF TRADITIONAL INDIAN COSTUMES L T P Credits

Total Marks

I SFDA 1101 3 0 0 3 100


17

Sem

Course Code

ELEMENTS OF TEXTILES


I SFDA 1102 3 0 0 3 100

COURSE OBJECTIVES:

• To understand the important characteristic of different fibers used commercially.

• To understand the classification of yarns

UNIT I (9Hrs) Introduction to Fibers - Classification of Textile fibers - Natural and Manmade fibers. Primary and secondary characteristics of

textile fibers. Swatch file collection with different types of fibers - Cotton, Linen, Wool, Synthetic.

UNIT II (9Hrs)

Manufacturing process, properties and uses of natural fibers and Manmade fibers. Natural Fibers – cotton, linen, jute, silk, wool, and hair fibers. Manmade fibers – Rayon and its types, nylon, polyester and acrylic.

UNIT III (9Hrs) Spinning - Introduction, Spinning methods - Chemical Spinning and Mechanical Spinning. Chemical spinning – Wet, Melt & Dry spinning of filament yarns. Mechanical Spinning – cotton system - sequence of process, objectives of blow room, carding, drawing, combing, roving and ring spinning.

UNIT IV (9Hrs) Yarn – definition. Properties of Yarn - Yarn numbering systems – Direct and indirect system of yarn count. Yarn twist.

Classification of yarns – Simple yarn, Single yarn, Ply yarn, Novelty Yarns.

UNIT V (9Hrs)

Basic fabric formation methods – Woven, Knitted and Nonwoven fabrics. Manmade Weaving process - Basic weaves used in commercial fabric - End use of fabrics - different type of weaves. Introduction to knitting, Types of Knitting, Applications of knitwear. Fabric Sourcing and market awareness - Fabric Analysis - Swatch file collection with various types of weaves and fabrics.

Max. 45 Hours COURSE OUTCOMES:

On successful completion of the course, the students will be able to: CO1: Classify the various sources of fibers and CO2: Elaborate the manufacturing process of fibers

CO3: Understand the process of spinning sequences. CO4: Classify yarns and analyze its attributes. CO5: Understand the different types of fabric formation methods

TEXT / REFERENCE BOOKS 1. Textiles, Sara J. Kadolph, Pearson publication, 2009.

2. Fabric Science -5th edition, Joseph J Pizzuto, Fairchild Publications, Newyork ,1980. 3. Handbook of Nonwovens- Edited by R J Russell, Woodhead Publishing Ltd, England, 2007. 4. Knitting Technology- B.Ajgoankar, Universal Publishing Corporation, Mumbai, 1998.

5. Fibre to Fabric, Bernard P Corbman, (6th edition), Tata McGraw - Hill Education, 2003




18

Sem Course Code SEWING TECHNIQUES


I SFDA 2101 0 0 5 2 100

COURSE OBJECTIVES:

• To introduce the sewing machine parts and its functions

• Students will learn various sewing techniques and equipment and garment manufacturing process. LIST OF EXERCISES:

1. Practicing machine for controlling speed and threading 2. Basic stitching through Paper exercises 3. Basic Stitching through Fabric exercises

4. Basic hand stitches 5. Application of fasteners 6. Reinforcement (binding and facing, 7. Pleats (knife, box and cartridge),

8. Application of shape (pleats, gatherings, patch pocket) 9. Seam finishes.

COURSE OUTCOMES On successful completion of the course, the students will be able to

CO1: Speed control, machine control and threading. CO2: Handling sewing machine through exercises CO3: Create Hand tucks, hems, and fasteners. CO4: Students will learn types of shaping and seam finishes through machine.

TEXT/ REFERENCE BOOKS:

1. Practical Clothing Construction –Mary Mathews, Part I and II, Cosmic Press, Chennai 1986.

2. The Complete Book of Sewing – Dorling Kindersley Limited, London 1996.

3. Encyclopedia of Fashion Details – Patrick John Ireland, London 1987.

4. Sewing – I Edition, Hilary More, Sunburst Books, London 1994.

5. A Guide to Fashion Sewing - II Edition, Connie Amaden- Crawford, Fairchild Publications, USA 1994.

Mode of Practical Examination: Conducted by Examination

COMP O N E N T S OF CAE

(Dist ri b u ti o n of Mark s ) COMP O N E N T S OF ESE

(Dist ri b u ti o n of Mark s )

Total

Marks Throug h assig n m en t/ , Comp let io n of Exerc ise s / Drawin g Model/

Plate s / Semin a r / Worksh o p Model Exam

(50 Marks)

Attendance

(5 Marks)

Un iversity end semester

Contin u ou s Asse s sm e nt I

(25 Marks )

Contin u ou s Asse s sm e nt II

(25 Marks )

Examination

Viva voce/

Presenta tion

100

Conve rt e d to 25 Marks 20 Marks 5 Marks 50 Marks -


19

Sem Course Code

ELEMENTS OF DESIGN


I SFDA 2102 0 1 5 3 100

COURSE OBJECTIVES:

• To introduce a creative stimulus and provide a starting point towards Visual design and Basic elements in design i.e. Points, lines, planes and shapes along with their application.

• The creative exercises are designed with these elements in conjunction with the design principles. These ordering

principles help to convert the vision into visuals. LIST OF EXERCISES:

1. Significance of Visual Language its relevance in Elements of design - lines, dots, shape, space, pattern, texture with respect to nature, architecture, furniture, fabric etc.

2. Motif and pattern development, types of repeat - straight, half drop, mirror symmetrical asymmetrical etc.

3. Concept and significance of Texture, Textures in nature and its surface characteristics. 4. Basics of Rhythm, Balance, Emphasis in relation to nature; Harmony, Scale/Proportion. 5. Color Theory and its application

i) Basics of Colour – Hue, Value, Intensity. ii) Color Schemes - Monochromatic, analogous, complimentary, split complimentary, triad color schemes,

warm, cool, neutral colors; Color composition iii) Color interaction and its effect on visual perception; Psychology of color, emotions attached to colors

and its impact in our environment; Integration of elements and principles of design


CO1 : Understanding Elements of Design relevance with visual language . CO2: An ability to create Motifs and patterns with Elements of Design CO3 : Understanding Effects of Texture and Its importance . CO4: Create the designs on the basis of Principles of Design

CO 5: Understanding of Colour and its moods

TEXT/ REFERENCE BOOKS

1. Elements of Design: Rowena Reed Kostellow and the Structure of Visual Relationships, Gail Greet Hannah, 2002

2. Comdex Fashion Design, Vol I, Fashion Concepts, Navneet Kaur, Vikas Pub, 2010 3. Basic Principles of Design, Manfred Maier, Vol. 1-4 4. Basic Design: The dynamics of visual form by Maurice de Sansmarg 5. Principles of Colors by Birren, Fabersvan

Mode of Practical Examination: Conducted by Jury




Total

Marks Throug h assig n m en t/ , Comp let io n of Exerc ise s / Drawin g

Mode l/ Plate s / Semin a r/ Worksho p Model Exam

(50 Marks)

Attendance

(5 Marks)



(25 Marks )


(25 Marks )

Examination

Viva voce/

Presenta tion

100

Conve rt e d to 25 Marks 20 Marks 5 Marks - 50 Marks


20

Sem Course Code VISUAL REPRESENTATION TECHNIQUES


I SFDA 2103 0 1 5 3 100

COURSE OBJECTIVES:

• Introduction of drawing as an extension of seeing through enhancing eye and hand coordination

• Enhancing and exploring the skill of drawing for express and communicate.

• Experimenting various medium to express the ideas.

LIST OF EXERCISES: 1. Blind drawing, gesture Drawing. 2. Doodling 3. Scribbling

4. Line drawing 5. Shape composition 6. Object drawing

7. Still life drawing 8. Isomeric drawing 9. Perspective drawing.


CO1: Handling Pencils and other technical drawing mediums. CO2: Observe and express visually through sketching CO3: Perceptive the elements, handling and experimenting.

CO4: Reinforcing the principles of traditional drawing skills through what he or she sees. CO5: Understand the technical aspects of drawing through isometric and perspective drawing.


1. Kate Wilson- The Artist's Everything Handbook: A New Guide to Drawing and Painting Publisher: Harper Design, Edition, 2015.

2. Betty Edward Fontana- Drawing on the Right Side of the Brain (Publisher: Tarcher; 4 edition November 2012. 3. Betty Edward Fontana -Color: A Course in Mastering the Art of Mixing Colors Publisher: Penguin USA September

2004.

4. Francis D. K.Ching John Wiley& P.Juroszek, Design drawing with StevenSons.Inc

5. Julia Cameron Pan, The artists way’ McMillan Ltd.

6. Robert W. Gill Thames & Hudson Rendering with pen & ink.

Mode of Practical Examination : Conducted by Jury




Total



(50 Marks)

Attendance

(5 Marks)



(25 Marks )


(25 Marks )

Examination

Viva voce/

Presenta tion

100



21

Sem Course Code ALLIED I - COMPUTER APPLICATION


I SFDA 2104 0 0 4 2 100

COURSE OBJECTIVES:

• To Explore possibilities of digital communication.

• Knowing system and its operations.

• Explore the application of software.

LIST OF EXERCISES: 1. Managing Windows Explorer- Creating, moving, renaming and deleting folders and files. 2. File Management -Opening, Crating and saving document locating files, Copying contents from different

files 3. Preparing a word document – Text, cut, copy, paste using toolbars, tables and boarders. 4. preparing power point presentation – Toolbars, Slide layout, templates, addition, deleting and saving

slides, creating power point slides. 5. preparing the excel sheet 6. Internet in design process flow, Internet Browsers, Internet Tools, Sending mails, Search Engines.

COURSE OUTCOMES

On successful completion of the course, the students will be able to CO1: Knowing basic information about computer CO2: word processing software and their use in business organizations

CO3: Know presentation software and presentation skill. CO4: Develop ability to use internet and various search engines for Academic purpose.

TEXT/REFERENCE BOOKS

1. Comdex Computer Course, Vikas Gupta, PM Publications, 2015

2. Mastering MS Office – 2000 by Tech Media

Mode of Practical Examination : Conducted by Examination




Total



(50 Marks)

Attendance

(5 Marks)



(25 Marks )


(25 Marks )

Examina tion

Viva voce/

Presenta tion

100



22

Sem Course Code GENERAL ENGLISH - II


II SHSA1201 3 0 0 3 100

COURSE OBJECTIVES:

• The paper provides opportunities for students to read and respond to representations of current issues through texts that present themes and topics that are familiar, insightful and informative. The thrust is on preparing students to

effectively communicate by applying reflective thinking practices.

• Students will have an opportunity to improve their vocabulary related to immediate environment, practice speaking skills by discussing about issues based on reading texts, read texts that include everyday problems that provide opportunities to develop problem solving skills in cooperative learning situations, develop writing skills by

summarizing substance of a poems, letters and composition of dialogues and paragraphs. UNIT I : Unity of Minds - A P J Abdul Kalam (9Hrs) Listening for details, Speaking - making a presentation, reading for details and Global Comprehension Unity of Minds by APJ

Abdul Kalam -Vocabulary Binomials Writing: Writing compare contrast paragraphs by representing data given in pie chart, Tables; Writing Speeches. Vocabulary: Binomials, Affixes Language Focus: Active and Passive Voice, Punctuation. Critical Thinking: Comparing & Contrasting presenting information by including important characteristics on which the items should be compared or contrasted

Unit II: Leave this Chanting and Singing and Telling of Beads by Rabindranath Tagore and Engine Trouble by R K Narayanan (9Hrs) Listening for details Speaking: Giving impromptu speech based on topics given in the class for clarifying one’s point of view.

Reading for Comprehension and for overall idea -Leave this Chanting and Singing and Telling of Beads by Rabindranath Tagore and Engine Trouble by R K Narayanan, Vocabulary: Archaic words, phrases Writing: Language Focus Imperatives. Writing: Writing Instructions and recommendations based on quotations given as prompts, writing an advertisement Critical

Thinking: Expressing point of view UNIT III: The Happy Prince by Oscar Wilde (9Hrs) Speaking Telephonic conversation, Drama In the class based on the story prescribed Reading for details and Global Comprehension the Happy Prince by Oscar Wilde Language Focus: Adjective- degrees of Comparison, Functional and

personal Nouns Vocabulary: positive and negative connotations. Writing: Letter writing- personal letters Critical Thinking Self-regulation: Continuing improvement in thinking, involving monitoring one's cognitive process and correcting errors and biases as needed.

UNIT IV: Two Gentlemen of Verona by A J Cronin (9Hrs) Listening for Overall information of ‘Anthem for Doomed Youth’ by Wilfred Owen Speaking: Making requests and suggestions. Reading for details Two Gentlemen of Verona by A J Cronin, Vocabulary: Simile, metaphor, adjectives to

describe people and their personalities. Idioms. Writing: Writing recommendations; Narratives based on prompts on plot and characters. Critical Thinking: identifying the subject of the investigation and presenting a well-articulated solution to the confusions or contradictions associated with the situation based on listening speaking tasks in the class. Creative writing - stories and poems Language Focus: Reported Speech

Unit V: The Avenger by Anton Chekhov (9Hrs) Listening for specific details speaking using imagination. Reading to identify factual and inferential information writing: Imaginative writing by predicting. Vocabulary: Countable forms and meaning, foreign nouns and framing of plurals. Language

focus: Modal verbs, use of would. Critical Thinking: Deductive reasoning- generating a valid prediction or conclusion by articulating the relationship between the predictions or conclusion

COURSE OUTCOMES: At the end of the course the learners will be able to – CO1: Demonstrate knowledge of linking words related to both spoken and written discourse, identify collocations, words to express one’s point of view both in writing and speaking

CO2: Apply the rules for writing compare and contrast paragraphs by using cohesive devices based on prompts given, write imperatives sentences as instructions based on prompts CO3: Demonstrate critical thinking skills by framing questions that generate information related to elements of

reasoning CO4: Read topics suggested to answer inferential and factual information CO5: Evaluate written pieces to self-correct in topic areas of verbs, reported speech, punctuation

Text Book Prescribed:

P Bhaskaran Nair, C Radha Krishna Pillai, Geetha Rajeevan, CLN Prakash, Nadhini Nayar Reflections - An Anthology of Prose, Poetry and Fiction (2015) Foundation Books, Chennai . Foundation Books. ISBN 978-93-85386-008 References

Sen S , Mahendra etal. ( 2015) Communication and Language Skills . Foundation books. Chennai https://designteachengage.wisc.edu/course-activit ies-learner-interaction/sdc-activity-types-act ive-learning/

https://www.goodreads.com/author/show/14749883.P_Bhaskaran_Nair

https://www.goodreads.com/author/show/2852416.Geetha_Rajeevan

https://designteachengage.wisc.edu/course-activities-learner-interaction/sdc-activity-types-active-learning/


23

https://www.uen.org/rubric/previewRubric.html?id=1219 https://www.diigo.com/profile/Teachonlineuw?query=%22Critical+Thinking%22+rubric

END SEMESTER EXAM QUESTION PAPER PATTERN Max. Marks: 100 Exam Duration: 3 Hrs.

PART A: 10 Questions of 2 mark each - No choice. 20 Marks PART B: 2 Questions from each unit of internal choice, each carrying 16 marks. 80 Marks

https://www.uen.org/rubric/previewRubric.html?id=1219

https://www.diigo.com/profile/Teachonlineuw?query=%22Critical+Thinking%22+rubric


24

Sem Course Code TEXTILE PROCESSING


II SFDA 1201 3 0 0 3 100

COURSE OBJECTIVES:

• To enable the students to learn the preparatory steps of Textile wet processing

• To impart knowledge on various dyeing techniques.

• To provide the details printing and textile finishing.

UNIT I (9Hrs) Introduction - Wet processing- Areas and importance Production sequence of textile fabrics- flowchart. Process of removing impurities from fabrics – Singeing, Desizing, Scouring, Bleaching, Mercerizing.

UNIT II (9Hrs) Dyeing - Classification of dyes -Stages of dyeing - Different methods - Fiber dyeing - Stock Dyeing - Top Dyeing Yarn Dyeing - Methods – Skein Dyeing , Package dyeing , Warp beam Dyeing .Fabric Dyeing - Open Width Dyeing , Rope form

Dyeing .Garment Dyeing - Methods – Exhaust Process, Continuous process .Color fastness- Special dyeing effects cross dyeing- Union -Dyeing - tone on tone- Imperfections in dyeing.

UNIT III (9Hrs) Textile printing – Introduction - Method of printing - Block, Stencil, Hand -Screen, automatic Screen – Rotary- Screen, Roller, Ink -jet and Heat transfer Printing. Styles of printing - Direct Printing, Discharge Printing Resist Printing. Blotch Printing, Warp

Printing - Burn- out Printing – Duplex Printing - Engineered print. UNIT IV (9Hrs) Fabric Printing - Fabric printing through vegetable blocks- Fabric resist dyeing techniques. Silk painting using wax- urea and

rock salt resists- Tie & Dye- Batik. Handmade Flock printing- Quilting by Hand, Imperfection in Printing. Fabric performance testing - Fabric test- Surface friction test- Appearance test- Functional test- Color fastness.

UNIT V (9Hrs) Textile finishing - Classification of finishes- Aesthetic finishes and Functional finishes - Wrinkle free finishes, Water repellent, Soil release finish, Special purpose finish, Anti-bacterial finish, Silicon finish, Denim finish. Fabric Care Labeling -

Environmental Issues. Max.45 Hours

COURSE OUTCOMES: On successful completion of the course, the students will be able to

CO1: Understand the sequence of textile processing

CO2: Outline the various methods of fiber and Yarn dyeing CO3: Acquire basic knowledge on Textile Printing CO4: Perceive knowledge on Fabric Printing

CO5: Know the types of Textile finishes and fabric care labeling. TEXT/ REFERENCE BOOKS

1. Textiles, Ninth Edition, Sara J. Kadolph and Anna L. Langford, Prentice Hall Inc., New Jersey (2002). 2. Technology of Textile Processing, Vol.VI, Dr.V.A.Shenai, Sevak Publications, Mumbai, India (1997). 3. The Complete Technology Book on Textile Processing with Effluents Treatment, NIIR Board, Asia Pacific

Business Press Inc., Delhi, India (1998). 4. Textile Finishing, Dr.N.Nalankilli and S.Jayaprakasam, S.S.M Institute of Textile Technology, S.S.M.I.I.T Staffs

and Students Co-operative Stores, Komarapalayam, Tamilnadu, India (1997).

END SEMESTER EXAM QUESTION PAPER PATTERN Max. Marks: 100 Exam Duration: 3 Hrs.



25

Sem Course Code FASHION STUDIES


II SFDA 1202 3 0 0 3 100

COURSE OBJECTIVES:

• To impart knowledge about fashion Industry.

• To Understand fashion Basics and terminologies.

• To know the various international fashion centers Brands.

UNIT I (9Hrs) Introduction to fashion - definition and origin. Fashion terminologies – Classic, FAD, Style, Trend, prêt-à-porter ,

Mass Fashion, Street Fashion, Fashion forecasting, Boutique, Haute couture, line, Collection, Avantgarde, Custom made. Factors influencing fashion – Political and legal, Geographic, Demographic, technological, economic, social and cultural,

factors, Life style changes etc.

UNIT II (9Hrs)

Levels of fashion industry- Couture, Ready to wear, Mass production. Fashion Focus –The designers Role, The Manufacturers Role, The Retailers Role. Scope of Fashion Business – Primary Level, Secondary Level, Retail level and the Auxiliary level.

UNIT III (9Hrs)

Types of designers – High fashion Designer, Stylist, and Freelance Designer. Sources of design inspiration. Biography of various Indian Fashion designers - Manish Malhotra, Ritu kumar, Ritu berri, Tarun Tahilani, Wendell Rodricks,

Abu Jani and Sandeep Khosla, JJ Valaya, Manish Arora, and Rohit Bal. Study of international Designers - Coco Chanel, CK, Donatella Versace, Gucci, Giorgio Armani.

UNIT IV (9Hrs) Study of International Fashion centers – France, Italy, England, Germany, Canada, New York. Study of Fashion

Brands –National Brand - International Brand - Designer Brand, Luxury fashion brand.

UNIT V (9Hrs) Theories of Fashion - Trickle up, Trickle down and Trickle across. Fashion Cycle - Classic, FAD, Trend, Style. Fashion

Seasons – International market and Indian market. The concepts of formal wear, casual wear, party wear, sportswear, jeans wear, swim wear, beach wear and its functional aspects.

Max. 45 Hours COURSE OUTCOMES

On successful completion of the course, the students will able to CO1: Gain knowledge on fashion terminologies. CO2: Understand the levels of fashion Industry. CO3: Obtain knowledge about the success of various fashion designers.

CO4: Gain knowledge on Fashion Capitals and Fashion Brands. CO5 Understand the theories of fashion.

TEXT / REFERENCE BOOKS: 1. The Dynamics of Fashion. Elaine stone Fair child publications, New York. 2001.

2. Fashion from concept to consumer [Sixth Edition]. Gini Stephan Friengs . Prentice Hall.1999. 3. Fashion Retailing Ellen Diamond. Pearson Education. INC and Dorling Kinderley Publishing, Delhi. 2007. 4. Inside the fashion Business, Kitty G, Dickerson. Pearson Education. INC and Dorling Kinderley ublishing, Delhi. 2005


Max. Marks: 100 Exam Duration: 3 Hrs.



26

Sem Course Code ENVIRONMENTAL STUDIES


II SFDA1203 2 0 0 2 100

COURSE OBJECTIVE: To help social groups and individuals acquire awareness and sensitivity to the total environmental and its allied problems

UNIT I (6 Hours ) The Multidisciplinary Nature of environment Studies: Definition, Scope and importance – Need for public awareness

– Natural Resources: Natural resources and associated problems – Forest resources, Water resources, Mineral resources, Food resources, Energy resources, Land resources – Role of an individual in conservation of natural resources – Equitable use of resources for sustainable lifestyles

UNIT II (6 Hours ) Ecosystem: Concept of an ecosystem – Structure and function of an ecosystem – Procedures, Consumers and decomposers – Energy flow in the ecosystem – Ecological succession – Food chain, food webs and ecological pyramids – Introduction,

types, characteristic features, structure and function of forest ecosystem, grassland ecosystem, desert ecosystem and aquatic ecosystems.

UNIT III (6 Hours ) Biodiversity and its conservation – Introduction - Definition: genetic, species and ecosystem diversity – Biogeographical classification of India – value of biodiversity – Biodiversity at global, national and local levels – India as a mega – diversity nation – hot-spots of biodiversity – threats to biodiversity – Endangered and endemic species of India – Conservation of

biodiversity UNIT IV (6 Hours )

Environmental Pollution: Definition-Causes, effects and control measures of Air pollution, Water pollution, Soil pollution, Noise pollution and Thermal Pollution-Solid Waste Management-Role of individuals in Prevention of Pollution-Pollution Case Studies-Disaster Management.

UNIT V (6 Hours ) Social Issues and the Environment: Sustainable development - Urban problems related to energy-Water conservation, rainwater harvesting, and watershed management- Resettlement and rehabilitation of people; its problems and concerns.

Case studies-Environmental ethics: issues and possible solutions-Climate change, global warming, ozone layer, depletion, acid rain, nuclear accidents and holocaust. Case studies-Consumerism and waste products-Environmental Protection Act-Air Act-Water Act-Wildlife Protection Act-Forest Conservation Act-Issues involved in Enforcement of environmental legislation-

Public Awareness-Human population and the environment. Max.30 Hours

COURSE OUTCOMES On successful completion of the course, the students will able to

CO1: To understand our natural resources and the environment. CO2: Understand the importance of Ecosystem.

CO3: Obtain knowledge on biodiversity of the planet. CO4: Gain basic knowledge on environment pollution and its types. CO5 Understand Social Issues and the impact of Population on the Environment

TEXT / REFERENCE BOOKS

1. Text Book of Environmental Studies, 2nd Edition, Erach Bharucha, University Press, Chennai, 2006

2. Elements of Environmental Science and Engineering, Meenakshi. P, 1st Edition, Prentice Hall of India, New Delhi, 2009.

3. Ravikrishnan. A, Environmental Science & Engineering, 3rd Edition, Sri Krishna Publications, Chennai, 2008. 4. Wrigh.R.T & Nebel B.J, Environmental science-towards a sustainable future by Richard 8th edition, Prentice Hall of

India, NewDelhi,2006 5. Dr.D,K.Asthana, Dr.Meera Asthana , A Textbook of Environmental Studies, S Chand & Co Ltd.




27

Sem Course Code UPCYCLE FASHION


II SFDA 2201 0 1 5 3 100

COURSE OBJECTIVES

• To aim the hands-on foundation to reuse and recycle of various materials.

• To generate the innovative ideas of new fashion products from Waste and alternatives to landfills, including reusing in creative ways.

• To create self-awareness based on source reduction through efficient and effective usage of materials and

energy.

LIST OF EXERCISES: Mind mapping, existing product research on reused and recycled materials in market, Designing, Product Making for the followings:

1. Recycling of denim Products 2. Recycling of Saree 3. Recycling of Shirt 4. Recycling of T- Shirt 5. Recycling of Clothing fastenings


CO1: Application of research techniques to collect & analyze data from reused and recycled materials. CO2. To develop skills to minimize the consumption of sourcing, material to produce a valuable product. CO3. Practice ideation techniques through innovative exercises, from concept to prototype. CO4: To understand the basic design pollution prevention and source reduction, separations and disassembly, virtual and rapid prototyping, life cycle design, management, and assessment.

CO5: Practice Recycle, Reuse, Reduce the fashion products.





Total



(50 Marks)

Attendance

(5 Marks)



(25 Marks )


(25 Marks )

Examination

Viva voce/

Presenta tion

100



28

Sem Course Code FASHION ILLUSTRATION – I


II SFDA 2202 0 0 3 2 100

COURSE OBJECTIVES

• To give hands on training in the art of Sketching and illustrating human figures.

• Students will learn to sketch different aspects of fashion possess through stick figure to flesh figure. .

LIST OF EXERCISES:

1. Drawing various female poses on Stick Figures

2. Forming a female fleshy figure over a stick figure. 3. Rendering fabric and garments on Women croquis. 4. Drawing various male poses on Stick Figures

5. Forming a male fleshy figure over a stick figure. 6. Rendering fabric and garments on Men croquis. 7. Drawing various children poses on Stick Figures

8. Forming a children fleshy figure over a stick figure. 9. Rendering fabric and garments on children croquis. 10. Sketching the Facial features- Eyes, Nose, Lips, and Ears.

COURSE OUTCOMES

On successful completion of the course, the students will able to

CO1: Develop illustration skills for the industry CO2: Improve the skills in Fashion figure Drawing CO3: Draw Stick and flesh figures for various postures with detailing

CO4: Design the various garment patterns


1 Introduction to Drawing – John Jackson, Eagle Editions, London 2002 2 Fashion Illustration, Anna Kiper, David & Charles Book, 2011 3 Fashion Design Illustration: Children - Ireland Patrick John,Batsford Ltd. London 1995.

4 Advanced Fashion Sketch Book – Bina Ablinc,OM Books International, New Delhi,2005. 5 Elements of Fashion and Apparel Design – Sumathi, G.J,New Age International Publications, New Delhi 2002. 6 Fashion Illustration Techniques – Maite Lafuente, Evergreen Publications, China2008.

7 New Fashion Illustration (New Illustration Series) English, Paperback, Martin Dawber 2006





Total



(50 Marks)

Attendance

(5 Marks)



(25 Marks )


(25 Marks )

Examination

Viva voce/

Presenta tion

100



29

Sem

Course Code FABRIC MANIPULATION TECHNIQUES


II SFDA 2203 0 1 5 3 100

COURSE OBJECTIVES:

• To develop skills in fabric manipulation techniques through subtraction and construction techniques. • To enhance the student’s skills in fabric manipulation and improve style to putting their own stamp on their project.

• To create decoration to enhance its attraction to the individual.

LIST OF EXERCISES:

1. Embroidery and fabric manipulation - Gathering, Shirring, Pleating, Tucking, Smocking, And Quilting.

2. Embellishment through addition - Appliqué/ Applied Works, Piping Couching, Stitching/ Hand Stitching, Beads and beading 3. Embellishment through subtraction - Decoupe/ Reverse Technique, Cutwork, Drawn Thread, Pulled Work

4. Beads and beading - Tambour Work, Hand Beading, French Beading 5. Construction techniques - Patchwork, Applied Patchwork, Long Cabin Patchwork, Trimming (Fringe Trim,

Sewing Trim)

COURSE OUTCOMES:

On successful completion of the course, the students will be able to

CO1: Identify and use various tools used for fabric manipulation with safety precautions. CO2: Classify the textile and surface embellishment. CO3: Apply smocking and appliqué work in garments.

CO4: Differentiate and develop various stitches and designs on fabric.

Mode of Practical Examination: Conducted by Jury COMP O N E N T S OF CAE



Total



(50 Marks)

Attendance

(5 Marks)



(25 Marks )


(25 Marks )

Examination

Viva voce/

Presenta tion

100



30

Sem

Course Code ALLIED II - ADVANCED COMPUTER APPLICATION


II SFDA 2204 0 0 4 2 100

COURSE OBJECTIVES:

• To gain familiarity with various tools used for creating designs.

• To improve the skills in garment designing.

• To acquire and enrich inputs on logo and label designing. LIST OF EXERCISES:

1. Create the following designs

i) Embroidery Motifs

ii) Neckline designs. 2. Children’s Garments

i) Gown with ruffles ii) T-shirt and Trousers

iii) Jump Suit 3. Women’s Garments i) Gown

ii) Skirt and Top 4. Men’s Garments

i) Shirt

ii)Trouser 6. Create various logos and labels for branded companies. 7. Create a Mood Board.


CO1: Identify and use the appropriate tools for the designing process.

CO2: Use software for basic designing on computer. CO3: Make digital cards and theme related mood boards. Co4: Create their Embroidery designs on computer for Dress designing.





Total



(50 Marks)

Attendance

(5 Marks)



(25 Marks )


(25 Marks )

Examination

Viva voce/

Presenta tion

100



31

Sem Course Code TRADITIONAL TEXTILES OF INDIA


III SFDA 1301 3 0 0 3 100

COURSE OBJECTIVES:

• The students learn to appreciate Traditional Textile of our country, through an appreciation of its unfolding through

the ages

• Enable the students to understand finer nuances of embroidered, painted, printed and woven traditional textiles crafts.

• To appreciate work of Indian Textile Designers and gives them knowledge about the fabric souring centers of the

Country

UNIT- I (6Hrs) History of Indian textile production. Techniques of textile decoration- brief study on traditional woven fabrics, dyed fabrics, printed fabrics and embroidered fabrics.

UNIT - II (10Hrs) Traditional resist - dyed textiles from different regions of India- Categorisation of ikat styles on the basis of region- Patola of Gujarat, Bandhas of Odisha, Pochampalli &TeliaRumal of Andhra Pradesh. Categorization of tie-dyed textiles on the basis of

region- Bandhani of Gujarat, Bandhej & Leheriya of Rajasthan.

UNIT - III (10Hrs)

Traditional Woven textiles from different regions of India - Saris - Banaras Brocades of Uttar Pradesh, Jamdanis and Baluchars of Bengal, Parthiani of Maharashtra, Kanjeevaram of Tamilnadu , Chanderi of Madhya Pradesh , Lepcha of Sikkim, Kota of Rajasthan, Kosa silk of Chhattisgarh. MugaSilk of Assam, Pochampalli Ikat of Andhra Pradesh, Ilkal of Karnataka.

UNIT- IV (9Hrs) Traditional Woven Textiles - Shawls - Kashmir Shawls, Kullu & amp; Kinnaur Shawls, Himroo of Maharashtra. Carpets – Durrie & Rugs.

Printed Textiles of India - Bagru prints from Rajasthan, Sanganer prints from Rajasthan, Ajarakh prints of Gujarat, Kalamkari from Andhra Pradesh.

UNIT - V (10Hrs) Embroidered Textiles of India - North India Chamba Rumal of Himachal Pradesh, Kashida of Kashmir, Phulkari of Punjab. Southern India - Kasuti of Karnataka. Central India - Chikankari of Uttar Pradesh, Patti kaKaam of Uttar Pradesh. Eastern

India - Kantha of West Bengal, Sujani of Bihar, Pipli appliqué of Orissa. Western India- Kutch of Gujarat, Parsi embroidery. Tribal Embroideries of India - Embroidery of Manipur, Lambanis or Banjaras embroidery of Andhra Pradesh,Toda Embroidery of Tamilnadu.

Max.45 Hours COURSE OUTCOMES On successful completion of the course, the students will able to

CO1: Know the history of various Indian traditional textiles and their origin. CO2: Categorize the regional tie-dyed textiles of India. CO3: Understand the various techniques used for heritage of Indian textiles.

CO4: Classify the woven textiles of India. CO5: Identify a specific embroidery style of India on the basis of colours, motifs and layout. TEXT/ REFERENCE BOOKS:

1. Traditional Indian Costumes and Textiles, Dr. Parul Bhatnagar, Abishek Publications, Chandigarh (2004). 2. Traditional Indian Textiles, Russel Gillow, Nicholas Barnard, Thames and Hudson Ltd., London. (1991) 3. Hand woven Fabrics of India, Dhanija Jain . Mapin publishing, Ahmedabad (1989) .

4. Traditional Embroideries of India, Dr.Shailaja D. Naik, APH Publishing Corporation, New Delhi (1996). 5. Costumes and Textiles of Royal India, Ritu Kumar, Christie’s Books, London (1999).

END SEMESTER EXAM QUESTION PAPER PATTERN Max. Marks: 100 Exam Duration: 3 Hrs.PART A: 10 Questions of 2 mark each - No choice. 20 Marks PART B: 2 Questions from each unit of internal choice, each carrying 16 marks. 80 Marks


32

Sem Course Code FASHION TREND AND FORECASTING


III SFDA 1302 3 0 0 3 100

COURSE OBJECTIVES:

• To understand the relationship of forecasting to product development in the Fashion Business

• To understand the prevalence of fashion forecasting in Indian markets

• To comprehend fashion forecasting as a tool to understand consumer behavior in the Indian scenario.

UNIT I (9Hrs) Trend forecasting- Introduction, Objectives. Importance of forecasting, Elements of forecasting, Principles of forecasting,

Theories explaining forecasting, Steps in forecasting, Major areas of forecasting, Advantages and limitations in forecasting. UNIT II (9Hrs)

Fashion forecasting, Role of fashion forecaster, Long- term forecasting, Short- term forecasting. Direction of fashion change, Forecasting with Trend, Seasonality and Cycles, Time series and Trends, Constant pattern, Linear pattern. Role of internet in fashion forecasting.

UNIT III (9Hrs) Fashion forecasting process, Activities. Market research- Consumer research, Shopping, Sales records, Evaluating the collections- Fashion trends, Trends for target markets, Colour forecasting, textile development and sales forecasting. Fashion

services and resources- Collection reports, Trend reports, Consulting services, Fashion editing, Trade publications. UNIT IV (9Hrs)

Forecasting methods- Subjective approach- Qualitative methods, Objective approach- Quantitative methods. Fashion forecasting techniques- Delphi technique, Scenario writing, Subjective approach, Time-series forecasting. Forecast accuracy,

Forecast error measures. Future of fashion forecasting. Social Responsibility & Sustainability Related to Fashion Trends and Forecasting. UNIT V (9Hrs) Colour forecasting- Steps in Colour forecasting - Colour forecast reports. Dimensions of Colour, Colours in Marketing,

Consumers and the Psychology of Colours. Forecasting with Colour Cycles, Colour Research, Sources for Colour Ideas and Palettes.

Max.45 Hours

COURSE OUTCOMES: On successful completion of the course, the students will be able to

CO1 Identify the right method of forecasting CO2 Summarize the role of a fashion forecaster

CO3 Elaborate the service and resources related to fashion CO4 Build the essential knowledge in qualitative and quantitative forecasting methods CO5 Determine the techniques in color forecasting


1. Fashion forecasting, Second Edition, Evelyn L.Brannon, , Fairchild Publications Inc., New York, (2005) . 2. Fashion Design: Process, Innovation and Practice McKelvey, Kathryn, Munslow, Janine, (2011)

3. Trend Forecasting with Intermarket Analysis: Predicting Global Marketers with technical Analysis, Porter Mendelsohn, L. B (1987).

4. Apparel Product Design & Merchandising Strategies, Regan, C. L. Upper Saddle River, Pearson Prentice

Hall: New Jersey (2008). 5. Managing the Design Process - Concept Development: An Essential Manual for the Working Designer,

Rockport Publishers Stone, Terry Lee, (2010)

6. Krishnakumar.M, Apparel merchandising -An Integrated approach, Abhishek Publications, Chandigarh, (2010).





33

Sem

Course Code HISTORY OF ART AND FASHION


III SFDA1303 3 0 0 3 100

COURSE OBJECTIVE:

• To initiate the students into the contextual basis of study of costume, fashion and design in the history of different

civilizations.

UNIT I (9Hrs)

Introduction to Art and Design History - Basic parameters for historical study of art, design and fashion, Influence of Design Aesthetics on art and fashion, Evolution the category of designer as distinct from the artist, craftsman and technologist . Timeline- prehistoric, ancient, middle, renaissance, early modern, modern and now.

UNIT II (9Hrs) Emergence of Institutions like the Museum, Department Store and the Corporation. Objects of desire - Design and Society since 1750.Culture and Society. Twentieth Century Design, Design History.

UNIT III (9Hrs) Design, the Industrial Revolution, Colonialism and the Coming of Modernity. Colonial design: Ideology, Economy & Patronage.

UNIT IV (9Hrs) Design and Nationalism: The Case of India. Design Movements: Influences and Inspirations. Sustainable expressions.

UNIT V (9Hrs) Products and Styles in other fields-Ceramics, Furniture, Interiors, Graphics etc. Arts and crafts Movement 1850-1900, Art Nouveau 1890-1905, The Machine Aesthetic 1900-1930. Art Deco 1925-1939, Streamlining-Consumerism and Style 1935-

1955, Pop - Age of Affluence 1955-1975, Modernism, Post Modernism/Retro and Vernacular, Street Influence, Contemporary Thoughts in design.

Max.45 Hours COURSE OUTCOMES: On successful completion of the course, the students will be able to

CO1 Understand the relationship between art and fashion CO2 Develop inspiration from contemporary designs CO3 Elaborate the Design and Nationalism

CO4 Build the essential knowledge in history of Art and Craft CO5 Explore and generate ideas on subjects of art and fashion


1. Clothing art, the visual culture of fashion, 1600-1914 yale university press; 1 edition. 2017. 2. Fashion: the definitive history of costume and style, dk; 1st edition edition , 2012.

3. Fashion and art, adam geczy, vicki karaminas, 2012




•


34

Sem Course Code

PATTERN MAKING AND DRAPING - I L T P Credits

Total Marks

III SFDA 2301 0 0 4 2 100

COURSE OBJECTIVES

• To Develop basic pattern of bodice, skirt sleeve and torso for size 8 dress form

• To explain important skill that enable the designer to convert a design sketch into a three-dimensional form.

• To understand and implement the concept of test fits and to convert paper patterns into muslin.

• Students will learn about dart manipulation style lines and other style variations of garments & garment parts such as yokes empire line panel skirts flare skirts bell sleeves etc.

LIST OF EXERCISES:

1. Pattern terms - human body - measuring techniques - Basic bodice front and back slope development.

2. Dart Manipulation by different method - styling through dart manipulation (Develop four design variations of dart manipulation and its patterns- test fits) - Dart manipulation - back bodice (NL & WL darts)) - single dart manipulations - front bodice - double dart manipulations (any 2-double darts)

3. Basic sleeve block and its variation

4. Collar and its variation – mandarin, convertible collar- Peter Pan collar

5. Multiple darts, conversion of darts to pleats/ gathers/ tucks - grain and its behavior.

6. Translating any one dart manipulation- pinning to check the grain and its behavior.

7. Neck line - Pattern of basic sleeve and test fit - Four Sleeve variation - Four colour variation

8. Pattern of basic skirt block and test fit - Four variations of skirt pattern and test fit

9. Basic skirt and its variation - front and back skirt - skirt variations - brindle- flared- gored- pleated.

COURSE OUTCOMES

On successful completion of the course, the students will able to

CO1: Know the procedure of Pattern drafting for Women’ Wear. CO2: Improve the skills in dart manipulation techniques CO4: Create the pattern for Basic bodice, Skirts and Sleeves.

CO4: Understand the concept of fit and balance CO5: Draft and Drape all the basic women’s wear bodies, skirts and various components of garments.





Total



(50 Marks)

Attendance

(5 Marks)



(25 Marks )


(25 Marks )

Examination

Viva voce/

Presenta tion

100



35

Sem

Course Code GARMENT CONSTRUCTION - I


III SFDA 2302 0 1 5 3 100

COURSE OBJECTIVES

• Garment construction concentrates on the sewing of the basic skirt and bodice.

• Students will also learn basic detailing such as darts, seams, pleats and tucks.

LIST OF EXERCISES:

1. Familiarization with Lock Stitch Machine- machine parts - threading technique - Handling of the Lock stitch Machine

- Handling of fabric / textile. Techniques of garment constructions - experimenting fabric as a material.

2. Garment Construction in a creative manner conforming to fashion parameters; dart manipulation & test fit .

3. Pleats variations- Tucks variations- Gathers- Ruffles- Basic Placket and Garment Openings

4. Necklines - Round and Jewel, Square, ‘V‟ shaped, straight and Curved, Sweet heart, Key hole, boat neck.

5. Neck line finishes - Shaped facing, corded or piped neck line, bias facing and binding.

6. Types of collars - Flat collars, Peter- pan, stand collar, rolled collar, shirt collar, one-piece convertible collar and shawl collar

7. Sleeves – set in sleeves – plain sleeve, puff gathered top and bottom, bell sleeve, bishop sleeve. Style with bodice and sleeve combined – raglan sleeve, kimono sleeve. Sleeveless style - Cape sleeve.

8. Cuff Variations -basic shirt cuff, French cuff and continuous cuff.

9. Pocket and its varieties.


CO1: Know the various garment components of Women’s Wear. CO2: Understand the step by step attachment of various garment components. CO3 Create the different types of plackets, sleeves and collars.

CO4: Understand the application of garments parts. CO5: Create the various seam finishes of Women’s Wear

Mode of Practical Examination: Conducted by Examination COMP O N E N T S OF CAE



Total



(50 Marks)

Attendance

(5 Marks)



(25 Marks )


(25 Marks )

Examination

Viva voce/

Presenta tion

100



36

Sem Course Code FASHION ILLUSTRATION - II


III SFDA 2303 0 0 3 2 100

COURSE OBJECTIVES

• To give hands on training in the art of illustrating Female figures.

• Students will learn to various medium for stylization of croquis.

• To train students in color rendering in different media keeping fabric qualities.

LIST OF EXERCISES:

1. Develop a female stylized Croquis from Basic Croquis. 2. Rendering Body form of Female figures. 3. Drawing Accessories design. 4. Rendering of various female Hair Styles.

5. Introducing color rendering for the following: Solids, Prints, Checks, Stripes, Floral,Dots 6. Usage of illustration mediums - Water Colour, Poster Colour, Photo Ink. 7. Design a costume for a specific event or profession

8. Rendering of Background designs.

COURSE OUTCOMES On successful completion of the course, the students will able to CO1: Develop illustration skills for the industry CO2: Improve the skills in Fashion figure Drawing

CO3: Draw Stick and flesh figures for various postures with detailing CO4: Design the various garment patterns




Total



(50 Marks)

Attendance

(5 Marks)



(25 Marks )


(25 Marks )

Examination

Viva voce/

Presenta tion

100



37

Sem Course Code DESIGN I – WOMEN’S WEAR


III SFDA 2304 0 1 3 2 100

COURSE OBJECTIVES

• To understand the basic principles of research and learn various methods available for collecting and analyzing data.

• To develop the ability to understand design strategies and plan design activities for women’s wear.

• To understand the application of various tools to fashion forecasting in Indian markets


Fashion Design Process for Women’s Wear 1. Inspiration Board - Collects different inspirational images, words, and objects (fabric, colour, textures, trims,

paint chips, packaging, etc.) in the form of a paper poster, a bulletin board, a digital graphic, or a video.

2. Research –- Exploring, Conceptualizing and visualizing information generated by observation and

investigation. Record the all research information’s and creates a rich visual archive used to inspire designs

from theme to final detail.

3. Trend forecast for the desirable season.

4. Market Research

5. Mood Board - To create the theme for the range or collection with based on the trends of color, trims, fabrics,

etc.

6. Doodling - Sequential doodling, design concepts are developed through a process in which perceptually and conceptually proceeds by processing information.

7. Form and Design development - Develop the concept and appearance of the fashion item Sketches &

diagrams are develop Patterns & samples.

8. Range development and design selection.

9. Fashion illustration

10. Flat drawing (Technical Drawing)

11. Material exploration

12. Photoshoot

COURSE OUTCOMES


CO 1: Application of research techniques to collect & analyze data. CO 2: To develop skills in Fashion Model Drawing CO 3. Capacity to draw female figures and sketch features, postures and fleshed figures in various postures with detailing

CO 4: To understand the basic principles of photography as a skill and medium for effective




Total



(50 Marks)

Attendance

(5 Marks)



(25 Marks )


(25 Marks )

Examination

Viva voce/

Presenta tion

100



38

Sem Course Code

SKILL ENHANCEMENT COURSE – I TRADITIONAL SURFACE ORNAMENTATION


III SFDA 2305 0 0 4 2 100

COURSE OBJECTIVES:

• To impart basic skills in hand embroider techniques, surface designing and other ornamentation techniques.

• To introduce the students to various traditional embroidery techniques of India.

• To create awareness on heritage of traditional embroideries of Indian culture.

LIST OF EXERCISES:

1. Hand embroidery – Outline stitches, Filling Stitches, Decorative Stitches. 2. Embroidery of North India – Chamba Rumal of Himachal Pradesh, Kashidha of Kashmir, Phulkari of Punjab.

3. Embroidery of Southern India - Kasuti of Karnataka. 4. Embroidery of Central India - Chikankari of Uttar Pradesh. 5. Embroidery of Eastern India- Kantha of West Bengal, Sujani of Bihar, Pipli appliqué of Orissa.

6. Embroidery of Western India- Kutch of Gujarat, Mirror work of Rajasthan. 7. Embroidery of Tribal India – Toda Embroidery of Tamilnadu .

COURSE OUTCOMES

On successful completion of the course, the students will able to CO1: Identification of regional embroideries developed by various communities

CO2: Understand the origin of technique and design with reference to colours, motifs, layouts of different embroidered textiles. CO3: Appreciate the finer nuances of embroideries.

CO4: learn about the evolution of embroidered textiles over a period of time





Total



(50 Marks)

Attendance

(5 Marks)



(25 Marks )


(25 Marks )

Examination

Viva voce/

Presenta tion

100



39

Sem Course Code

APPAREL MERCHANDISING


IV SFDA 1401 3 0 0 3 100

COURSE OBJECTIVES

• To acquaint the students of the concepts of merchandising, and export documentation

• To impart knowledge on process flow on fashion merchandising.

UNIT I (9Hrs)

Merchandising: Introduction to merchandising, Fashion merchandising terminology, Concepts of Six Rights‟ in merchandising.

Types of merchandising – Fashion merchandising, Apparel Export merchandising, Retail merchandising, and Visual merchandising. Role of Merchandiser in various types of organization export and buying houses.

UNIT II (9Hrs) Fashion forecast – Importance and interpretation – Colour concepts - Range development Presentation. Garment costing – Cost Sheet – Calculations – Cost and Pricing – I.T applications for export merchandising – Order Management – Vendor Management - Vendor sourcing, evaluation and development – Global sourcing – Vendor nomination by buyers – Reasons

for vendor nomination. Merchandising Documentation. UNIT III (9Hrs)

Process flow in apparel industry. – Buyer sourcing & communication – Enquiry – Order confirmation – order review and its importance – Planning & programming: Master planning, Scheduling or route card – Factors for route card. Pattern approvals, Size set approvals, Preproduction follow up, Buyer communication, Reporting, Record maintenance, Order break-up, CMP

and TNA preparation. UNIT IV (9Hrs) Flow process of sample merchandising- Samples: Meaning & importance – Types of samples – expedition of samples.

Procedure of sample preparation, study on teck pack details, Flow process of product merchandising, concepts and apparel product lines, dimensions of product change, determination and development of product line and product range Pr ocedure of product preparation, study on product development.

UNIT V (9Hrs) Inspection and its types – Testing – Check points before cutting - Pilot run or trial run and its importance – Approvals -

Types of approvals – Shipping marks – Final inspection procedures – Self, Second- and Third-party inspection - Effective expedition procedures. Order sheet and its contents – Packing list and its contents – Document formats: order sheet, packing list, invoice, inspection and testing reports etc., - Assortment and its types.

Max. 45 Hours

COURSE OUTCOMES On successful completion of the course, the students will able to CO1: Understand the types of merchandising.

CO2: Understand the Concept of merchandising in the apparel industry. CO3: Know the procedure involved in the export of apparel

CO4: Analyze the Garment costing and pricing

CO5: Evaluate relevant data in order to determine a suitable assortment of merchandise

TEXT AND REFERENCE BOOKS 1. Fashion Merchandising”, Elian stone, Jean A samplesMcGraw Hill Book Company, New York, 1985.

2. Export Marketing” – A Practical Guide to Exporters”,Shivaramu S Wheeler Publishing, Ohio, 1996. 3. Mastering fashion buying and merchandising management, Jackson, T. & Shaw, D. Palgrave: New York 2001. 4. Inside the fashion business. Jarnow, J., Guereira, M. & Judelle, B (4thEd.). MacMillan: New York.1987.

5. Fashion retailing: A multi-channel approach Diamond, E. New Jersey: Pearson/Prentice Hall. 2006. 6. Apparel Merchanidising, An integrated Approach, Krishnakumar, M, 2010, Abishek Publications 7. Apparel Merchanidising, Robin Mathew, Book Enclave Publishers, Jaipur

8. Apparel Merchanidising, Jerry A & Rosenau, Fairchild Publications, London 9. Merchandising buying and managemenDonnellan, J. t, New York: Fairchild Publications. 1999.


Max. Marks: 100 Exam Duration: 3 Hrs. PART A: 10 Questions of 2 mark each - No choice. 20 Marks PART B: 2 Questions from each unit of internal choice, each carrying 16 marks. 80 Marks


40

Sem Course Code GARMENT PRODUCTION MACHINERY


IV SFDA 1402 3 0 0 3 100

COURSE OBJECTIVES

• To impart knowledge on sewing components.

• To provide a framework on sewing federal standards. UNIT I (9Hrs)

Sewing Machineries- Parts of Sewing Machine over lock machine, bar tacking machine, button Hole making machine, button fixing machine, blind stitching Machine, fabric examining machine. Care and maintenance of sewing machines, Common problems and remedies

UNIT II (9Hrs) Stitching mechanism- Components of Sewing, Needle- Types, bobbin and bobbin case - types, throat plates, take-ups, tension discs- upper and lower thread tension, pressure foot and its types, Threading of Machine (Single needle lock stitch machine),

Threading the bobbin case, Bobbin winding, Feed mechanisms - drop feed, differential fed, needle feed, compound feed, unison feed, puller feed.

UNIT III (9Hrs) Spreading -Requirements of the Spreading Process, Methods of Spreading. Cutting, objective of cutting, Types of Cutting, Fabric Scissors, Straight Knife, Round knife, Band knife, Notches, Drills and Thread Markers, Die Cutting, Study of

Computer controlled Cutting. UNIT IV (9Hrs) Marking methods, requirements of marker planning. efficiency of a marker plan, Pressing Equipment’s – purpose, pressing

equipment’s and methods – iron, steam press, steam air finisher, steam tunnel, special types – pleating, permanent press.

UNIT (9Hrs)

Sewing federal standards for stitch and stitch classification, federal standards for seam and seam classification, sewing threads- types, essential qualities of a sewing thread, Numbering sewing threads, Thread packages

Max. 45 Hours


CO1: Introducing about Sewing mechanism, Machineries and material handling.

CO2 Know the features of sewing needles and fabric handling CO3: Gain Knowledge on garment production machineries CO4: Understanding the Spreading and marker making

CO5: Classify the stitches and seams

TEXT / REFERENCE BOOKS 1. The Technology of Clothing Manufacture – Harold Carr and Barbara Latham, Blackwell Science (1994) 2. A complete guide for sewing – Coles M Sew, Heinemann Professional Publishing, Singapore. 3. Encyclopedia of a Sewing Machine Techinques- NancyBendnar, Joann Pugh, Gannon Sterling Publishing Co.

Inc,Newyork.(1999). 4. Sewing for the Apparel Industry – Claire Shaeffer,Dave Garza Publications, NewJersy. (2001). 5. Guide to Fashion Sewing – Connie Amaden – Crawford, Fairchild Publications, USA (2001).

6. A complete book of sewing – Dorling Kindersley, Dorling Kindersley Publications, London (1996).

END SEMESTER EXAM QUESTION PAPER PATTERN Max. Marks: 100 Exam Duration: 3 Hrs. PART A: 10 Questions of 2 mark each - No choice. 20 Marks PART B: 2 Questions from each unit of internal choice, each carrying 16 marks. 80 Marks


41

Sem Course Code

FASHION MARKETING AND RETAILING


IV SFDA 1403 3 0 0 3 100

COURSE OBJECTIVES

• To introduce students to aspects of fashion marketing and retailing

• To impart knowledge about various product standards and product specifications and the process of product development towards market need.

UNIT I (9Hrs)

Market - Meaning, Definition and Classification; Fashion Market - Activities of Fashion Marketing, Fashion Market Size and Structure, Marketing Environment - Micro and Macro Marketing Environment.

UNIT II (9Hrs) New product development - Planning, design and development – Product Classification, Product life cycle – Concept of Marketing Mix, Market Segmentation, Targeting and positioning - Perpetual mapping- Product Mix and Range planning. Marketing research process. Pricing - objectives and methods of setting prices.

UNIT III (9Hrs) Distribution Channels - Types, Levels, development. Promotion Mix – Analytical tools- BCG matrix, GE model. Consumer

Behavior - influencing factors – Consumer Buying process. Types of Buyers. Brand development- Branding and its importance in Marketing. Retailing and wholesaling – promotion methods. UNIT IV (9Hrs)

Fashion Retailing - Classification of Retailers – Onsite Retailing and Off-site Retailing; Types of Retail Store; Merchandising mix- Order Management- Out Sourcing – Vendor Management – Export Documents. Role of a fashion buyer, Fabric sourcing, Garment sourcing, Local sourcing, National sourcing & International sourcing. Range Planning.

UNIT V (9Hrs) Fashion sales promotional programme for fashion marketing, communication in prop motion, Personal selling, and point of

purchase. Fashion Advertising and preparation of advertising for apparel market, Advertising media used in apparel market, Apparel & Textile Trade shows and fairs. Advertising department and advertising agencies – structure and functions. Advertising Budget Max. 45 Hours

COURSE OUTCOMES: On successful completion of the course, the students will be able to:

CO1: Understand the fundamentals of marketing

CO2: Know the process of fashion product development. CO3: Understand the importance of consumer and Brand Image. CO4: Analyze the various retailing formats

CO5: Gain insight on fashion promotional activities TEXT /REFERENCE BOOKS: 1. Fashion Marketing- Mike Easey, Black Well Science Ltd., United Kingdom. 1995.

2. Apparel Merchandising, An Integrated Approach, Krishnakumar.M, Abishek Publications 2010. 3. Apparel Merchandising, Robin Mathew, Book Enclave Publishers, Jaipur (2008). 4. Retail Management, Chetan Bajaj, RajnishTuli and Nidhi.V.Srivastava, Oxford University Press, New Delhi 2005.

5. Advertising, C N Sonatakki, Kalyani Publishers New Delhi 1989. 6. Marketing, RSN Pillai and Bhagavathi.S, Chand And Company Ltd, New Delhi 1987. 7. Fashion retailing: A multi-channel approach Diamond, ENew Jersey: Pearson/Prentice Hall. 2006.

8. Inside the fashion business.Jarnow, J., Guereira, M. & Judelle, B. (4thEd.). MacMillan: New York, 1987. 9.. Fashion marketing, Ed. Hines, T. and Bruce, M. Buttersworth Heinemann,Oxford. 2001


Max. Marks: 100 Exam Duration: 3 Hrs. PART A: 10 Questions of 2 mark each - No choice. 20 Marks



42

Sem Course Code

PATTERN MAKING AND DRAPING – II


IV SFDA 2401 0 0 4 2 100

COURSE OBJECTIVES

• Pattern making g concentrate on developing basic pattern of Shirt, Sleeve and Trousers for S – 40 dress form Size

• Students will learn about Cuff Variation, Style Line, Placket, Collar, Dog house and pockets of Shirts and Welt Pocket of trousers and slim fit bell bottom (Leg Opening variation) etc.

LIST OF EXERCISES:

1. Drafting and Draping for Men’s Shirt.

2. Collar and its variation – Collar with Neck Band, Mandarin collar, Stand up Collar

3. Shirt Pocket Variations - Flap Pocket, Double Pocket

4. Cuff Variations - Rounded Cuff, Mitered Cuff.

5. Sleeve Variations - Full Sleeve, Raglan Sleeve.

6. Drafting and Draping for Men’s Men’s Trouser

7. Trouser bottom variations - Bell bottom, Regular Fit, Slim Fit.


CO1: Know the procedure of Pattern Drafting for Men’s Wear. CO2: Improve the skills to develop various styles of Placket, Collars, Pockets, Sleeves and Cuffs in drafting. CO3: Create the basic blocks from measurement Charts

CO4: Develop the pattern for Shirts and Trousers. CO5: Drafting and Draping techniques of Men’s Wear.





Total



(50 Marks)

Attendance

(5 Marks)



(25 Marks )


(25 Marks )

Examination

Viva voce/

Presenta tion

100



43

Sem Course Code

GARMENT CONSTRUCTION – II


IV SFDA 2402 0 1 5 3 100

COURSE OBJECTIVES

• Garment construction concentrates on the sewing of the basic Shirt and Trousers.

• Students will also learn basic detailing such as Plackets, Pockets, Cuffs and Drapes. LIST OF EXERCISES:

1. Construction of Men’s Shirt. 2. Collar and its variation – Collar with Neck Band, Mandarin collar, Stand up Collar

3. Shirt Pocket Variations - Flap Pocket, Double Pocket

4. Cuff Variations - Rounded Cuff , Mitered Cuff .

5. Sleeve Variations - Full Sleeve, Raglan Sleeve.

6. Construction of Men’s Trouser

7. Trouser bottom variations - Bell bottom, Regular Fit, Slim Fit.

COURSE OUTCOMES

On successful completion of the course, the students will able to CO1: Know the basic components of Men’s wear CO2: Understand the step by step attachment of various components of Men’s wear.

CO3: Construct the basic Shirts and Trousers. CO4: Construct the various types of Pockets, Collars and Sleeves. CO5: Create the various seam finishes of Men’s Wear.




Total



(50 Marks)

Attendance

(5 Marks)



(25 Marks )


(25 Marks )

Examination

Viva voce/

Presenta tion

100



44

Sem Course Code FASHION ILLUSTRATION - III


IV SFDA 2403 0 0 3 2 100

COURSE OBJECTIVES

• It aims to train students to Men’s Figure proportion and how to develop figure templates with proper gesture shape and draping of garments.

• This is the stage students have to start developing individual style in illustration detailed Flat drawing of garment

• Students will learn to sketch different aspects of mediums.

LIST OF EXERCISES:

1. Develop a Male stylized Croquis from Basic Croquis. 2. Rendering Body form of Male figures. 3. Drawing Accessories designs for Men.

4. Rendering of various Male Hair Styles. 5. Usage of illustration mediums - Water Colour, Poster Colour, Photo Ink. 6. Rendering of Background designs.


CO1: Develop illustration skills for the industry CO2: Improve the skills in Fashion figure Drawing CO3: Draw Stick and flesh figures for various postures with detailing

CO4: Design the various garment patterns





Total



(50 Marks)

Attendance

(5 Marks)



(25 Marks )


(25 Marks )

Examination

Viva voce/

Presenta tion

100



45

Sem Course Code

DESIGN II – MEN’S WEAR


IV SFDA 2404 0 1 3 2 100

COURSE OBJECTIVES

• To understand the basic principles of research and learn various methods available for collecting and analysing data.




Fashion Design Process for Men’s Wear

1. Inspiration Board - Collects different inspirational images, words, and objects (fabric, colour, textures, trims, paint chips, packaging, etc.) in the form of a paper poster, a bulletin board, a digital graphic, or a video.

2. Research –- Exploring, Conceptualizing and visualizing information generated by observation and investigation. Record the all research information’s and creates a rich visual archive used to inspire designs from theme to final detail.

3. Trend forecast for the desirable season.

4. Market Research

5. Mood Board - To create the theme for the range or collection with based on the trends of color, trims, fabrics, etc.

6. Doodling - Sequential doodling, design concepts are developed through a process in which perceptually and conceptually proceeds by processing information.

7. Form and Design development - Develop the concept and appearance of the fashion item Sketches & diagrams are

develop Patterns & samples.

8. Range development and design selection.

9. Fashion illustration

10. Flat drawing (Technical Drawing)

11. Material exploration

12. Photoshoot

COURSE OUTCOMES

On successful completion of the course, the students will be able to CO 1: Application of research techniques to collect & analyze data. CO 2: To develop skills in Fashion Model Drawing

CO 3. Capacity to draw female figures and sketch features, postures and fleshed figures in various postures with detailing CO 4: To understand the basic principles of photography as a skill and medium for effective




Total



(50 Marks)

Attendance

(5 Marks)



(25 Marks )


(25 Marks )

Examination

Viva voce/

Presenta tion

100



46

Sem Course Code

SKILL ENHANCEMENT COURSE – II DIGITAL PRESENTATION TECHNIQUES


IV SFDA 2405 0 0 4 2 100

COURSE OBJECTIVES

• To Develop Narration and in different mediums (print- stage- TV & film) and apply writing skills effectively in different organizational and formal and Informal situations.

• To improve the skill in drafting and writing effective communication and presentations in a business context.

• Acquire the confidence to speak in front of a gathering.

• Demonstrate the conviction and clarity required to defend one’s arguments. LIST OF EXERCISES:

1. Researching the subject - Organizing matter - Structuring the report/presentation, Making Visual presentations 2. Presenting a Paper - Making a fully researched informative presentation - Official Correspondence- Letters- Memos-

Emails - Notices- Public Announcements- Circulars. 3. Official Documentation - Agenda/Minutes of Meeting - Files and other Documents. Informative Communication –

presentation skills - News Reports- Report Writing- Persuasive Communication - How to write Applications- letters-

Articles persuasively- Meetings- Group Discussions- Interviews

4. The art of Negotiation and Persuasion- Writing a good CV/Resume- profile- Reviews (Film/Restaurant)- Articles-

Creating Characters- Writing Stories- Exploring other forms- Writing for Print/Television/Films/Web- Role Play- Writing and Performing a Skit- Writing and Performing an Ad/Social Service Spot.

5. Final Presentation - complete presentation - with Performance. COURSE OUTCOMES

On successful completion of the course, the students will be able to CO 1: improve the skills in research techniques. CO 2: Develop skills in Visual Presentations

CO 3. Develop the various Skills through Documentation and Negotiation. CO 4: Understand the basics of communication and presentation

TEXT / REFERENCE BOOKS: 1. Presence: Bringing Your Boldest Self to Your Biggest Challenges by Amy Cuddy 12 Feb 2016 2. Illuminate by Nancy, May 2016

3. Principles of Business Communication, Dulek, Ronald E




Total



(50 Marks)

Attendance

(5 Marks)



(25 Marks )


(25 Marks )

Examination

Viva voce/

Presenta tion

100



47

Sem Course Code INTELLECTUAL PROPERTY RIGHTS


V SFDA 1501 3 0 0 3 100

COURSE OBJECTIVES:

• To give an idea about IPR, registration and its enforcement

• To make students aware about the patents, copyright, trademarks, geographical indication, industrial designs, unfair competition enforcement of Intellectual, property rights and intellectual property.

UNIT I (9Hrs)

Introduction to IPRs, Basic concepts and need for Intellectual Property - Patents, Copyrights, Geographical Indications, IPR in India and Abroad – Genesis and Development – the way from WTO to WIPO –TRIPS, Nature of Intellectual Property, Industrial Property, technological Research, Inventions and Innovations – Important examples of IPR.

UNIT II (9Hrs) Registration of Iprs -Meaning and practical aspects of registration of Copy Rights, Trademarks, Patents, Geographical

Indications- Meaning and importance of geographical indication, procedure involved in geographical protection ,

Brand and Logo Stealing, Trade Secrets and Industrial Design registration in India and Abroad– Case Studies. UNIT III (9Hrs)

Agreements and Legislations - International Treaties and Conventions on IPRs, TRIPS Agreement, PCT Agreement, Patent Act of India, Patent Amendment Act, Design Act, Trademark Act, Geographical Indication Act– Case Studies. UNIT IV (9Hrs)

Digital Products and Law - Digital Innovations and Developments as Knowledge Assets – IP Laws, Cyber Law and Digital Content Protection – Unfair Competition – Meaning and Relationship between Unfair Competition and IP Laws – Case Studies.

UNIT V (9Hrs) Enforcement of IPRS- Infringement of IPRs, Enforcement Measures, Emerging issues –Intellectual Property- Overview of Fashion Technology and Intellectual Property, Research and Intellectual Property Rights, Management, Licensing and

Enforcing Intellectual Property, Commercializing Fashion Technology Invention, - Case studies, Preparation and presentation of a proposal.

Max. 45 Hours


CO1: Understand various terms involved in Intellectual Property Rights

CO2: Manage Intellectual Property portfolio to enhance the value of the firm. CO3: Aware about the importance of IPR in fashion industry. CO4: Preparation of proposal for filing of IPR

CO5: Analyze various case studies in IPR and Fashion Industry TEXT/ REFERENCE BOOKS:

1. V. Scople Vinod, "Managing Intellectual Property", Prentice Hall of India pvt Ltd, 2012 2. S. V. Satakar, “Intellectual Property Rights and Copy Rights, Ess Publications, New Delhi, 2002 3. Deborah E. Bouchoux, “Intellectual Property: The Law of Trademarks, Copyrights, Patents and Trade Secrets”, Cengage

Learning, Third Edition, 2012. 4. Prabuddha Ganguli,” Intellectual Property Rights: Unleashing the Knowledge Economy”, McGraw Hill Education, 2011. 5. Edited by Derek Bosworth and Elizabeth Webster, The Management of Intellectual Property, Edward Elgar Publishing

Ltd., 2013.





48

Sem Course Code PATTERN MAKING AND DRAPING – III


V SFDA 2501 0 0 4 2 100

COURSE OBJECTIVES

• Pattern making concentrate on developing basic pattern of Children.

• Students will learn about Various drafting methods for Children’s garments LIST OF EXERCISES:

1. Pattern Terms – Kids Body Measuring Techniques

2. Basic gown for Kids - Girls

3. Basic Trouser for Kids - Unisex

4. Basic T- Shirt for Kids - Unisex

5. Fabric Manipulation techniques for kids wear.

6. Jumpsuit

COURSE OUTCOMES

On successful completion of the course, the students will able to CO1: Know the procedure of Pattern Drafting for Kid’s Wear.

CO2: Improve the drafting skills to develop various styles of Kids Wear. CO3: Create the basic blocks from measurement Charts CO4: Develop the pattern for Jumpsuit, Gown and Half Trouser.

CO5: Drafting and Draping techniques of Kid’s Wear.





Total



(50 Marks)

Attendance

(5 Marks)



(25 Marks )


(25 Marks )

Examination

Viva voce/

Presenta tion

100


:


49

Sem Course Code GARMENT CONSTRUCTION- III


V SFDA 2502 0 1 5 3 100

COURSE OBJECTIVES

• Garment construction concentrates on the sewing technique used in Kid’s Garment.

• Students will also learn basic detailing such as Ruffles, Gatherings, Pockets and Collars.

LIST OF EXERCISES: Construction of the followings:

1 Kid’s Gown.

2 Trouser

3 T-Shirt

4 Jump Suit

5 Elastic Attachment


CO1: Know the basic components of Kid’s wear. CO2: Understand the step by step attachment of various components of Kid’s wear. CO3: Construct the Ruffles and Embellishments.

CO4: Construct the Elastic, Pockets, Collars and Sleeves. CO5: Create the seam finishes of Kid’s Wear.




Total



(50 Marks)

Attendance

(5 Marks)



(25 Marks )


(25 Marks )

Examination

Viva voce/

Presenta tion

100



50

Sem Course Code ACCESSORY DESIGN


V SFDA 2503 0 0 4 2 100

COURSE OBJECTIVES:

• To impart knowledge about the significance of accessories and styles available

• To understand the history and fashion using the accessory

LIST OF EXERCISES:

Prepare the following Accessories and Ornament Samples using the available raw materials / any base material.

(Paper, Metal, Terracotta, Leather and other raw materials)

1. Ornaments for Head – Earring.

2. Ornaments for Neck - Chain and Necklace

3. Ornaments for Hand - Bangle, Bracelet, Finger Ring

4. Ornaments for Waist and Leg - Waist Band/ Belt, Anklet, Toe ring,

5. A Set of Bridal Ornaments / A set of Ornaments for a Dress designed for a Fashion Show

6. Accessories - Shoe/ Slipper, Belt, Bag, Hat, Purses / Wallets, Watch, Cell Phone Cover.

COURSE OUTCOMES

On successful completion of the course, the students will able to CO1: Identify the types of Accessories and Ornaments and their applications. CO2: Develop and create fashion accessories using various materials and methods

CO3: To analyze the raw materials used for Accessories design CO4: Discover a personal creative style and developing an original way of expression CO5: Design jewelries using traditional techniques CO6: Develop entrepreneurial skills


1. Eileen Figure Sandlin, (2009). Start your own fashion, Accessories Business, Entrepreneur press, Canada. 2. Handmade in India, Aditi Ranjan& MP Ranjan, Mapin Pub Ltd, 2014 3. Olivier Gerval, (2009). Fashion Accessories, A and C Black Publishing’s, Great Britain.

4. Diamond Jay, (2008). Fashion Apparel, Accessories and home Furnishings, Pearson Education India, New Delhi. 5. Phyllis Tortora, (2005). Encyclopedia of Fashion Accessories, OM books international, New Delhi. 6. Jay dimond Ellen diomand, (2008). Fashion apparel accessories and home furnishing, Pearson Education,Inc ,

India.

7. Nirupama Pundir ,(2007). Fashion technology today’s and tomorrow, A Mittal publication, New Delhi.





Total



(50 Marks)

Attendance

(5 Marks)



(25 Marks )


(25 Marks )

Examination

Viva voce/

Presenta tion

100



51

Sem Course Code

DESIGN III – KID’S WEAR


V SFDA 2504 0 1 3 2 100

COURSE OBJECTIVES

• To understand the basic principles of research and learn various methods available for collecting and analysing

data.




Fashion Design Process for Kid’s Wear

1) Inspiration Board - Collects different inspirational images, words, and objects (fabric, colour, textures, trims, paint

chips, packaging, etc.) in the form of a paper poster, a bulletin board, a digital graphic, or a video.

2) Research –- Exploring, Conceptualizing and visualizing information generated by observation and investigation.

Record the all research information’s and creates a rich visual archive used to inspire designs from theme to final detail.

3) Trend forecast for the desirable season.

4) Market Research

5) Mood Board - To create the theme for the range or collection with based on the trends of color, trims, fabrics, etc.

6) Doodling - Sequential doodling, design concepts are developed through a process in which perceptually and

conceptually proceeds by processing information.

7) Form and Design development - Develop the concept and appearance of the fashion item Sketches & diagrams are develop Patterns & samples.

8) Range development and design selection.

9) Fashion illustration

10) Flat drawing (Technical Drawing)

11) Material exploration

12) Photoshoot

COURSE OUTCOMES


CO 1: Application of research techniques to collect & analyze data. CO 2: To develop skills in Fashion Model Drawing CO 3. Capacity to draw female figures and sketch features, postures and fleshed figures in various postures with

detailing CO 4: To understand the basic principles of photography as a skill and medium for effective




Total



(50 Marks)

Attendance

(5 Marks)



(25 Marks )


(25 Marks )

Examination

Viva voce/

Presenta tion

100



52

Sem Course Code

SKILL ENHANCEMENT COURSE – III FASHION STYLING AND PHOTOGRAPHY


V SFDA 2505 0 0 4 2 100

COURSE OBJECTIVES

• To enable the students to identify areas of interest within the field of Fashion Styling and Image Design.

• To develop new fashion images through fashion photography for build new fashion trends.

• To develop the ability to create the complete look according to the theme, event, one’s personal style, ongoing trends etc.

LIST OF EXERCISES:

1. Introduction to styling, Understanding the dynamics of Style look book, music, promos, advertising, e commerce, digital video and films.

2. Photography Basics -Parts of a camera, Elements of photography, lighting, camera techniques, Depth of Field and

Focus and framing.

3. Styling for Men’s and Women’s Wear- Party Wear, Casual Wear, Sportswear, Formal wear.

4. Preparation for The Shoot - Selection of location for an indoor / outdoor, Creation of a suitable ambience /

backdrop for shoot, Sourcing and coordination of clothes and accessories according to a theme / season, criteria

and selection of model, Coordination of movement, mood and image of model and apparel.

5. Photo Shoot Styling for Men’s and Women’s Wear: Building effective wardrobes with balanced assortments using coordinated and mix-matched apparel Draping techniques using scarves and other apparel Accessorizing with

jewelry, bags, belts and other accessories. Accentuating attire using different techniques of make-up and hair-dos Styling for fashion shoots and fashion shows and its use in retailing

6. Editorial -apparitional styling for magazines and designer’s look book and similar media in both printed and digital forms.

7. Commercial -styling for advertisements, films, fashion shows and other promotional platforms.

COURSE OUTCOMES


CO 1: Iidentify their specialization and become a professional in the field CO2: Develop skills in handling camera. CO 3. Understand the role of the stylist in today’s fashion industry.

CO4: Set with the necessary skills of Photography, Video making, Hair and makeup and Graphical image design CO5: Creating the look through fashion styling and capturing the visual image.

TEXT / REFERENCE BOOKS 1. Fashion Stylist handbook, Danielle Griffiths, Laurence King Pub. Ltd., 2016

2. Basic fashion design styling, Jacqueline Mc Assey,




Total



(50 Marks)

Attendance

(5 Marks)



(25 Marks )


(25 Marks )

Examination

Viva voce/

Presenta tion

100


53

Sem Course Code INTERNSHIP


V S105AINT 0 0 0 2 100

COURSE OBJECTIVES

• To study working environment of an industry.

• To understand the various departmental processes and their inter relation within the organization.

• To learn the basic techniques of visual/graphic documentation and presentation.

• To professionally document and present the information gathered during the field work/ industry internship by using different tools.

During the internship- the students will learn the following:

Designing

Components of a business-oriented collection - Factors contributing to a commercial collection - Interpretation of key forecast

- Decision making on colours - Trade sketching - Design development sheets - Range planning as a synthesis of creativity &

utility - Criteria for mass production / pret.

Sourcing

Methods of sourcing - Vendors – terms- conditions & policies; Fabrics processing & printing - Trims & closures / accessories

Fabrics

Different types of fabrics – developments & production - Different types of printing- sampling & production - Different types of

dyestuff & applications

Sampling

Process Planning- Selection & managing workforce - Interaction- communication & coordination - Pattern making – Cutting -

Quality measures- Fit- Grading- Finishing & packing

Others

Background of the organization - Marketing policies & production - Quality assurance & control - Export formalities & shipping

- Overview of export potential


54

Sem Course Code

ENTREPRENEURSHIP DEVELOPMENT


VI SFDA 1601 3 0 0 3 100

COURSE OBJECTIVES:

• To develop entrepreneurial abilities among the students.

• To equipping a student with the required skills and knowledge needed for starting and running the enterprise.

• To inculcation development and polishing of entrepreneurial skills into a person needed to establish and successfully run his / her enterprise.

UNIT I (9Hrs) Entrepreneur and fundamentals of Entrepreneurship - Entrepreneurial competencies – Factors affecting entrepreneurial growth – Role of entrepreneur in economic Development – Challenges of women Entrepreneurs

UNIT II (9Hrs) Micro small and Medium Enterprises – Legal Framework – Licenses – Role of Promotional Institutions - KINFRA- KITCO. MSME & Dics – Concessions – Incentives and Subsidies.

UNIT III (9Hrs) Project Management – Feasibility and Viability analysis – Technical – Financial – Network – Appraisal and Evaluation – Project

Report Preparation. UNIT IV (9Hrs) Identification of Business Opportunities in the context – Rate of ED Clubs – Industrial Policies – Skill Development for

Entrepreneurs. UNIT V (9Hrs)

Business incubation – Meaning – Setting up of Business Incubation Centers- E-commerce

Max. 45 Hours COURSE OUTCOMES On successful completion of the course, the students will able to

CO1: Understand the fundamentals of entrepreneurship

CO2: Identify the types of Enterprises. CO3: Assess the methods of project appraisal CO4: Understand the industrial policies and identify the new Business opportunities

CO5: Understand the Business incubation centres.


1. Entrepreneurship Development, C.B. Gupta and N.P. Srinivasan, Sultan Chand and Sons (P) Ltd., New Delhi 2014.

2. Dynamics of Entrepreneurial Development and Management, Vasant Desai, Himalaya Publishing House, Mumbai 1999.

3. Entrepreneurial Development” Revised Edition, Dr.S.S.Khanka, S.Chand and Company Pvt. Ltd., New Delhi 2014.




55

Sem Course Code SKILL ENHANCEMENT COURSE - IV

PORTFOLIO DEVELOPMENT


VI SFDA 2601 0 2 4 3 100

COURSE OBJECTIVES

• The design portfolio is the expression of the graduating student’s creativity design technical expertise and illustration

and presentation skills. It is a body of work which is the culmination of all previous semesters’ learning and a visual expression of integrative learning.

• The students document all their presentable work done through all semesters and those that portray the student’s

areas of interest.

• The portfolio can be an effective means of communicating the capacities and capabilities of the students to anyone who seeks their skills and talents

COMPONENTS OF PORTFOLIO: 1. Individual design philosophy that manifestos itself in all design projects

2. Design Projects: Industry – oriented: The projects should exhibit a thorough understanding of industry segmentation e.g. buying house- export house- corporate house- in house design team of brands / boutiques- designer unit both couture and RTW- Self – generated briefs as expression of the student’s individual design aesthetics. Each project must be specifically geared and suitably edited and presented to best demonstrate both the creative and commercial orientation of

the student. The ability to integrate multi-pronged learning of the previous semesters with a special aptitude research- historical referencing of fashion/ costume- assessment of fabric suitability to justify sourcing / development of surface design techniques- extended

/ edited range plan- illustrations both hand – done and on computers along with flat working drawings and specification sheets would be essential attributes.

3. Demonstrated awareness and competence in the latest design – oriented computer software as required intensively by the industry

4. Suitable presentation techniques and graphics 5. Marketing and Visual Merchandising of designs through logo design- packaging etc.

6. Catalogues and advertisements for line promotion may also be made

COURSE OUTCOMES:

On successful completion of the course, the students will be able to:

CO1: Describe the purpose of a portfolio CO2: Summarize the key elements of a portfolio CO3: Exhibit skills, knowledge, projects and experiences in a creative way.

CO4 : Provide tangible proof of the skills and abilities and demonstrates to the employer for that specific job

CO5: Exhibit the innovative design collections based on selected themes

TEXT /REFERENCE BOOKS:

1. Portfolio presentation for fashion designers, Linda Tain, /3rd edition, UK, Fairchild Books, 2010. 2. Fashion Portfolio: Design and Presentation, Anna Kiper, UK, Batsford Publications2014. 3. Portfolio for Fashion Designers by Kathryn Hagen and Julie Hollinger

4. Designing Your Fashion Portfolio: From Concept to Presentation - Joanne Barrett 5. Fashion Rendering, Ranjana Singhal and Kannaki Bharali, Om Books International, Uttar Pradesh, India 2010. 6. Professional Fashion Illustration, Julian Seaman, B.T.Batsford Limited, London 1995. 7. Essential Fashion Illustration Colour and Medium, PacoAsensio, Rockpot Publishers, United States of America

2008.

Mode of Practical Examination : Conducted by Jury




Total



(50 Marks)

Attendance

(5 Marks)



(25 Marks )


(25 Marks )

Examination

Viva voce/

Presenta tion

100



56

Sem Course Code DESIGN COLLECTION


VI S105APROJ 0 6 14 10 200

COURSE OBJECTIVES:

• To give opportunity to the design student to come out with a minimum of 5 ensembles. The project will be the culmination of various inputs imbibed by the students over the previous semesters ranging from creative exposure

and sensitization to technical expertise.

• While upholding the standards of both national and international benchmarking in fashion design each student is required to design an individual collection reflecting originality creative flair with in depth conceptualization and implementation of the design process combined with impeccable technical strength and quality.

• The focus is on global design with an Indian flavour that is an ideal blend of creativity with function and marketability.

• The Fashion Design Project will have to be carried out by each student in the eighth semester. The project will wgive ample opportunity to the design student to come out with a minimum of 5 ensembles. The project will be the culmination of various inputs imbibed by the students over the previous semesters ranging from creative exposure

and sensitization to technical expertise. The guidelines for reference to develop design collection:

1. The Fabric: Development and exploration of traditional resources (materials and techniques) towards contemporary

expressions.

2. The Image: Kaleidoscopic images encapsulated in time or space (History) to more globalized aspirations. 3. The Attitude: From rejuvenation to revivalism- from transformation to transmutation- from the concrete to the

sublime. 4. The students may choose to specialize in any of the areas focusing on either women’s wear- menswear or children

clothing. Textiles may be combined with knits leather or any other suitable material while ensuring that the focus is on the extensive and prime usage of woven fabric.

The collection could fall in any one of the categories:

1. . Sportswear 2. Eveningwear 3. Ethnic collection or Fusion 4. Kids Wear

5. Avant Garde 6. Theatre costume 7. Institutional clothing or

8. Any other category approved by the mentor


57

LIST OF ELECTIVE COURSES

Electives: List of group of Elective Courses (Students can choose any one of the group papers as Electives)

ELECTIVE - I

SEMESTER Group A Group B Group C

V

Fashion Brand Management

Introduction to Eco Fashion Professional Ethics

ELECTIVE - II SEMESTER Group A Group B Group C

VI Boutique Management Apparel Quality Control Visual Merchandising and

Display

NON MAJOR ELECTIVE COURSE

SEMESTER COURSE CODE COURSE NAME

V SFDA 1505 Fashion Psychology and Grooming


58

Sem Course Code

ELECTIVE I - A FASHION BRAND MANAGEMET


V SFDA 1502 3 0 0 3 100

COURSE OBJECTIVES:

• To introduce students to the concept of brand, brand building, branding strategies and legal issues in Fashion

brand management

• To enable the students to improve managerial and visionary skills, who is able to create, manage, sell and communicate the identity of a brand.

UNIT I (9Hrs)

Brand – Definition, evolution, Importance, Product Vs Brand, Terminologies Used In Branding, Branding – Meaning, Creation, Challenges, types and strategies international apparel brands identification of perspectives and challenges to build brand- Indian garment brands and prospects of Indian brands. Brand Design– Understanding Consumer, Competition, Components.

UNIT II (9Hrs) Brand Building - brand insistence model- advertising - definition, objectives, modes, economic and ethics, nontraditional marketing approach. Positioning: Positioning - definition, types - benefit, usage, features, users, price, value technology,

tradition, perceptual map - product class and customer segment; positioning strategies - nonfunctional values, brand loyalty and pyramid; positioning strategies of international garment retailers.

UNIT III (9Hrs) Brand Appraisal - Definition and methods - exploration, market, customer, competition analysis, reasoning of brands importance and methods involved - laddering, emotional and rational, Brand mapping - circle, prism and triangle. Branding

strategies; brand extension, brand revitalization, brand repositioning, brand recall, brand elimination, brand imitation. UNIT IV (9Hrs) Brand Identity - Brand identity and articulation – Brand Naming, colour, design, logos and symbols, Characters, Slogans, Tools

to maintain identity, Illustrations from apparel industry. Brand service advertising and cross-cultural influence. Brand extension -Need and types, Labeling and licensing of apparel products - Types, License agreement, and international property rights, need for developing brand names and labels for apparel manufactured and exported from India.

UNIT V (9Hrs) Brand equity Measurement systems : Brand measurement- definition, need and methods – audit, track, brand overtime –

managing brand image - need, concepts of management, legal issues in brand management, forces affecting brand and maintenance of brand, Study on brands and brand management of Indian Garment.

Max. 45 Hours


CO1: Understand of global brands and brand management.

CO2 Gain knowledge on consumer behaviour, brand identity and brand equity management CO3: Develop an understanding of brand positioning and values CO4: Evaluate the interrelationship between branding strategies and corporate, business strategies

CO5: Apply the knowledge and skills in the field of marketing, communication, brand management, retail, visual merchandising, e-commerce.

TEXT / REFERENCE BOOKS:

1. Branding, Brad Van Auken, Jaico Publishing House, Mumbai, India, 2010. 2. Building Brand Value, Parameswaran M. G., Tata McGraw Hill Publishing Company Ltd, 2006 3. Brand Management, Mahim Sagar, Deepali Singh, Agrawal DP, Achintya Gupta, Ane Books India Pvt. Ltd., India, 2009.

4. Fashion Brand Merchandising, Gordon T Kendall, Fairchild Publications, New York, 2009 6. Brand Management –The Indian Context, Moorthy Y. L. R., Vikas Publication Pvt Ltd, 2007 7. Brand Management Text and Cases, Verma Harsh V., “Excel books, 2006


Max. Marks: 100 Exam Duration: 3 Hrs. PART A: 10 Questions of 2 mark each - No choice . 20 Marks



59

Sem Course Code

ELECTIVE I - B INTRODUCTION TO ECO FASHION


V SFDA 1503 3 0 0 3 100

COURSE OBJECTIVES

• Gain Knowledge on the need for eco concepts in fashion Industry

• To outline the eco-friendly methods in fashion goods manufacturing

• To Introduce about eco fashion designers UNIT I (9Hrs)

Introduction to eco fashion– Introduction, carbon footprint, Eco fashion terminologies- Eco , Sustainable, Ethical , Vegan, Craft/ artisan, Eco green, up cycling. Eco initiatives- types. Popularity of eco fashion. The rise of conscious consumerism.

UNIT II (9Hrs) Eco fashion labels- Definition, Origin, Need and Scope of eco label, Benefits of eco label, Eco labeling schemes, Types of eco label and products covered. Certification terminologies- Fair trade, Global organic textile standard, OEKO-TEX standard 100,

European eco label for textile product. UNIT III (9Hrs) Eco fibers and fabrics – Organic cotton, Hemp, Bamboo, Linen, Organic wool, ahimsa silk, Soy silk. Eco-mark- Definition,

Types of eco mark for fabrics: Silk mark, Handloom mark. UNIT IV (9Hrs)

Eco fashion designers and brands- Eco fashion designers- Lucy Tamman, Ryan Jude Novelline, Meghna Nayak, Aneetha Arora. Brands- Doodlege, pero, Ka-sha, Bhusattava, Forty red bangles, Anokhi, Upasana, Ethicus- aim, collections and promotions. Big labels like Fab India.

UNIT V (9Hrs) Textile waste and Up-cycling - Three R’s of recycling- Reduce, Reuse, Recycle. Methods of recycling technologies and repurposing of used clothing, fashion brands that use recycled textile materials.

Max. 45 Hours

COURSE OUTCOMES

On successful completion of the course, the students will able to CO1: Learn the need for eco- fashion market CO2 Distinguish eco - labeling schemes followed in categorizing textile goods

CO3: Summarize the utilization of eco- friendly materials used in fashion CO4: Identify the eco- fashion designers’ products and their contribution CO5: Obtain a broad understanding of of Up- cycling textiles


1. Rose Sinclair, (2015). Textile and Fashion materials, Design and Technology, Wood head publications, London.

2. Mirftab.M, Horrocks. A. R, (2007). Eco Textiles the Way Forward for Sustainable Development in Textiles, Wood head publications, London.

3. Subramanian Senthilkannan Muthu, (2018). Sustainable Innovations in Textile Fibers, Springer publications,

Singapore. 4. Thomas and Hudson, (2012). The Sustainable Fashion Handbook, Sandy Black publishers, London. 5. Jennifer Farley Gordon, Collean hill, (2014) Sustainable fashion: Past, Present and Future, Bloomsburry

Publishing, London.




60

Sem Course Code

ELECTIVE I - C PROFESSIONAL ETHICS


V SFDA 1504 3 0 0 3 100

COURSE OBJECTIVE:

• Professional practice is focus on turning fashion students into professionals to develop more focused and resolved approach to their practice and specialism as well as performing more complex skills with confidence.

UNIT I (9Hrs)

Introduction to professional practice for turning fashion designers into professionals - develop more focused - resolved approach to their practice and specialism as well as performing more complex skills - consistency and developing new ideas from conception to realization

UNIT II (9Hrs) Synthesizing new innovative ideas and practical experimentation - Contemporary issues and practice - Methods of thinking -

planning to help resolve problems in self-initiated projects - effective presentation skills in relevant contexts UNIT III (9Hrs) Design practice including the work of contemporary national and international practitioners - represent in different professional

cultural and technological contexts UNIT IV (9Hrs)

Identification and application of the skills needed to practice professionally in fashion industr ies - an understanding of innovative practices - concepts and debates in the field of fashion

UNIT V (9Hrs) An in-depth understanding of fashion including professional - cultural and technological innovations evolving in this field

Max. 45 Hours


CO1: Learn the core values that shape the ethical behavior.

CO2: Gain awareness on professional ethics and human values. CO3: Understand design practice according to social and cultural issues, code of ethics and role of professional ethics in Designing field

CO4: Improve the skills needed to practice professionally in fashion industry. CO5: acquire knowledge about roles of designers in variety of global issues and able to apply ethical principles to resolve situations that arise in their professional lives


1. Professional Practiceby Krishnamurthy K.G

2. The Designer's Field Guide to Collaborationby Caryn Brause 3. Enhancing Professional Practice: A Framework for Teaching, 2nd edition by Charlotte Danielson, ISBN: 978-1-

4166-0517-1

4. Professional Practice for Interior Designers Hardcover by Christine M. Piotrowski 5. Designing Your Business: Professional Practices for Interior Designersby Gordon T. Kendall





61

Sem Course Code

ELECTIVE II - A BOUTIQUE MANAGEMENT


VI SFDA 1602 3 0 0 3 100

COURSE OBJECTIVES:

• To analyze the retail strategy concepts to solve problems.

• To promote the management and marketing skills.

• To impart knowledge on showroom management and product management.

UNIT I (9Hrs)

Nature and scope of Business – Creating Business Plan– selection of business structure – Sole Trader, Partnership firms, selection of boutique name, type of boutique- low-end and high-end boutiques.

UNIT II (9Hrs) Location for starting up of boutique – Factors influencing location– Size of boutique, Sources of Finance –Long term – Short term – Relative Merits and Demerits.

UNIT III (9Hrs) Theft Prevention methods - Inventory Management-Motives, benefits of handling inventory management- Human Resource Management - job requirements-man power planning, performance management - employee relations.

UNIT IV (9Hrs) Merchandising –Retail Merchandising-Visual Merchandising - Types of display – exterior display, interior display, Tools for

visual merchandising- Signage, Props, Mannequins, Fixtures and Lightings. UNIT V (9Hrs)

Marketing –Importance of marketing, Price Mix-Importance-Pricing objectives -Pricing strategies –Personal selling and Sales Promotion - advertisement, fashion show, trunk show and sample sales -E-marketing –Tele marketing – Kiosk Marketing.

Max. 45 Hours


CO1: Develop the skills for manage a small-scale business establishment.

CO2: Choose the right place and sources for investment CO3: Understand the manpower planning for the organization CO4: Analyze marketing tools and techniques to promote a product

CO5: acquire knowledge about the pricing strategies to promote the product

TEXT /REFERENCE BOOKS:

1. How to Open a Boutique: The Simple Guide to Boutique Success, Briana Stewart, Create Independent Publishing Platform, New York 2014.

2. Entrepreneurial Development, Dr.S.S.Khanka, Sultan Chand and Company Pvt. Ltd., New Delhi 2013.

3. Fundamentals of Business Organisation and Management,Y.K.Bhushan, Nineteenth Edition, Sultan Chand and Sons, New Delhi 2013.

4. Marketing Management, RajanSexena, Tata McGrawHill Education, New Delhi 2005.

5. Visual Merchandising and Display, Martin M.Pegler, Fairchild Publications, NewYork 2002



.


62

Sem Course Code

ELECTIVE II - B

APPAREL QUALITY CONTROL


VI SFDA 1603 3 0 0 0 100

OBJECTIVES:

• To enable the students to learn the quality parameters of Apparel industry.

• To impart knowledge on fabric inspection.

• To provide the details of ISO standards.

UNIT I (9Hrs) Meaning of quality, testing standard and their importance in apparel industry- Quality terminologies - Sources of international standards; Basic concepts of Total Quality Management (TQM) - Principles of TQM - Deming’s PDCA Cycle - KAIZEN concepts - 5 ‘S’ applications in apparel industry. Application of seven QC tools in apparel industry.

UNIT II (9Hrs) Understanding of ISO 9001:2000 standards and ISO 9001:2008 standards - Quality Management System, management

responsibility, resource management. Various documents required for ISO 9001:2000 and ISO 9001:2008 standards implementation and its contents.

UNIT III (9Hrs) Quality Parameters of yarn: Yarn evenness and hairiness and their effect on fabric quality; Quality parameters of fabric: Brief study of fabric pilling resistance, bursting strength, colour fastness and dimensional stability; Testing of sewing threads, zippers, fusible interlings, buttons and fasteners.

UNIT IV (9Hrs) Inspection: Incoming and raw material inspection: Fabric inspection – 4-point system, 10point system. In process/on-line

inspection: Advantages - On line inspection during spreading, pattern making, cutting, sewing and ironing. Final inspection: Sampling plans and Acceptance Quality Level charts - Level of final inspection. Packing and packaging quality tests; Care labeling and care symbols.

UNIT V (9Hrs) Environmental Management System (EMS) - Meaning and Definition - Element of EMS - Benefits of EMS - Environmental Policies - ISO 14000 and ISO 14001 :2004 standards and other quality management standards of Apparel industry.

Max. 45 Hours

COURSE OUTCOMES

On successful completion of the course, the students will able to CO1 Understand the concepts of quality control CO2: Build knowledge on inspection systems

CO3 Analyze the various defects in raw materials of garment manufacturing CO4: Assess the quality control of trimmings and accessories CO5: Acquire Knowledge on standards of quality management in apparel industry


1. Managing Quality in the Apparel Industry – Pradip V. Mehta, Satish K.Bhardwaj New Age International Publishers, New Delhi 2006.

2. Total Quality Management, B.Janakiraman, B.K.Gopal, Asoke K.Ghosh, New Delhi 2007.

3. Quality Management, KanishkaBedi, Oxford University Press Publication, New Delhi 2006. 4. Total Quality Management, R.Ramakrishnan, Eswar Press, Chennai 2005. 5. Total Quality Management, Dr.D.D Sharma, Sultan Chand andSons Publication, New Delh i2001. 6. Testing and Quality Management, First Edition, Kothari V.K, IAFL Publications, New Delhi 1999.





63

Sem Course Code

ELECTIVE II - C VISUAL MERCHANDISING AND DISPLAY


VI SFDA 1604 3 0 0 3 100

COURSE OBJECTIVE

• To provide the basic working tools and skills related to visual merchandising.

UNIT I (9Hrs) Visual Merchandising- Definition and Functions, Basics of Visual Merchandising – display basics, design basics, Principles of design ,Color blocking, Signage and understanding materials, Types of display, one-item, line of goods, related merchandise,

assortment, Promotional vs. Institutional.Season, Type of display settings – realistic, environmental, Semi-realistic, fantasies, abstract, build up display.

UNIT II (9Hrs) Store Exterior – signs, marquees, outdoor lighting, banners, planters, awning, Window in store front – the angled front, the arcade front, corner fronts. Mall store fronts – open façade, glass façade and closed façade.

Store Interior – Focal points, Island displays, Risers and Platforms, The runways, the catwalks, cases and display cases, museums cases, demonstration cubes, Ledges, shadow boxes, enclosed displays, fascia -walls, 100% traffic areas. UNIT III (9Hrs)

Front-to-back visual merchandising, visual presentation, visual merchandising and the retailer. dressing fixtures-T-Stands, stock holders, quad racks, round racks, backwall, gondolas, aisle tables. clothing on hang-rods – shoulder-out hanging, face-out hanging, single-rod hanging, double – rod hanging

UNIT IV (9Hrs) Attention drawing devices, color, lighting, Line and composition. Scale, contrast, repetition, humor, mirrors, Nostalgia, motion,

surprise and shock, props. Merchandise display - Introduction, objectives, Visual merchandiser in store promotion, Scheduling the promotion. UNIT V (9Hrs)

store planning and design-functions of the store planner-rehabilitations –floor plans-drawing to scale, materials needed to draw a floor plan-reading a floor plan – Basic architectural symbols, store planning symbols, other types of dimensional drawings- store planning as a career. Planogram - Meaning and purpose of planogram- benefits of a planogram-

Implementation and maintenance of a planogram.

Max. 45 Hours


CO1: Learn about key terms and principles involved in visual merchandising. CO2 Know the features of store exterior & interior in display

CO3: Gain Knowledge different fixtures and attention drawing devices used in display CO4: Understand the store planning and the planogram technique CO5: Obtain a broad understanding of display


1. Visual Merchandising and Display,Martin.M.Pegler, Fairchild books, 6th revised Edition, 2011. 2. Visual Merchandising, Swati bhalla, Anurag S. Tata McGraw Hill Education \ Private Limited, 2010.

3. Fashion retailing- a Multi- channel Approach Ellen Diamond, Pearson Education Inc, Singapore, 2nd Edition, 2007.

4. Retail Managemen,Chetan Bajaj, Rajnish Tuli, Nidhi V Srivastava, “t”, Oxford University Press, 2005.

5. Fashion from Concept to Consumer, Gini Stephens Frings; Pearson Education Inc, Singapore, 7th Edition,2005. 6. Inside Fashion Design, Sharon Lee Tate, Pearson Education Inc, Singapore, 5thEdition, 2008. 7. Inside Fashion Business, Kitty G. Dickerson; Pearson Education Inc, Singapore, 7thEdition, 2004.




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