Programme : B. F.M. Semester V Course : (NMUBFM501 ...

Programme : B. F.M. Semester V

Course : (NMUBFM501) Marketing in Financial Services

Teaching Scheme Evaluation Scheme

Lecture Practical Tutorial Credits Theory

Internal External

45 - - 03 25 Marks

75 Marks

Internal Component :

Class Test Duration 20 Mins Assignments/ Projects/ Case study

10 Marks 15 Marks

Semester Examination

Examination (Duration 2 ½ Hrs) : 75 Marks

Learning Objectives

To acquaint students with Foundation of service marketing, segmentation and Issues

Learning Outcomes

The importance of service marketing Dimensions and segmentation of service marketing Marketing mix, models and 7 P’s of marketing

Pedagogy

PPT, Presentation , Role Play, theory notes

Detailed Syllabus Plan

Module Module Content Module wise Pedagogy Used

Duration of Module

Reference Book

I Foundation of Services Marketing Foundation of services marketing – Introduction – The services concept – Service Industry – Nature of Service, Characteristics of Services, Classification of Services – Importance of Services Marketing – The Growth in Services – Global and Indian

Lecture method, Debates, Group Discussions, Group activities, Role play,

15 lectures

Services: Arthur

Meidam: Macmillan

Services: Christine

Ennew, Trevor

Watkins Mike Wright:

Routledge

The Essence of Services Marketing.: Payne, Adrian: Prentice Hall of India

Scenario, Retail Financial Services: Investment Services – Insurance Services, Credit Services – Dimensions and drivers, Institutional Financial Service, Distinctive Characteristics of Services _ Four I’s of Services – Intangibility, Inconsistency, Inseparability and Inventory, Managing Service Encounters.

Private Limited, Customer Service

Meaning and Measurement: La Londe, B.J. and Zinszer, P.H: National Council of Physical Distribution Management (NCPDM.)

Financial Services Marketing: Harrison, Tina: Pearson Education

II Services Market Segmentation Services Market Segmentation – Positioning and Differentiation of Services, Promotion and Communication – Designing and Managing Service Processes, Constructing and Service Environment – Managing People for Service Advantage – Service Quality and Productivity – Customer Relationship Management Customer Loyalty.


15 lectures

Services: Arthur

Meidam: Macmillan

Services: Christine

Ennew, Trevor


Routledge

The Essence of Services Marketing.: Payne, Adrian: Prentice Hall of India Private Limited,

Customer Service Meaning and Measurement: La Londe, B.J. and Zinszer, P.H: National Council of Physical Distribution Management (NCPDM.)


III Issues in Marketing of Services

Lecture method, Discussions, Class activity & written

15 lectures

Services: Arthur

Issues in Marketing of Services – Extended Services Marketing Mix : Going Beyond the 4 Ps. (7Ps of Services Marketing). Service Delivery Process – Service Blueprints - Service Mapping – Managing Employees for service orientation. Distribution Strategies of Services – Challenges in Distribution of Services. Personal Selling – Advertising and Sales Promotion in Service Industry.

assignments Meidam: Macmillan

Services: Christine

Ennew, Trevor


Routledge


Customer Service Meaning and Measurement: La Londe, B.J. and Zinszer, P.H: National Council of Physical Distribution Management (NCPDM.)


IV Issues in Marketing of Services Customer Satisfaction & Service Quality in Service Marketing – Service Encounter – Role of HR & Internal Marketing – Monitoring and Measuring customer satisfaction, GAP Model – Handling complaints effectively – Service Failure – Recovery, Use of Internet in Service Marketing, Role of IT in marketing Financial Services, Ethics in

Lecture method, Discussions, Class activities, Written assignments

15 lectures

Services: Arthur

Meidam: Macmillan

Services: Christine

Ennew, Trevor


Routledge


Customer Service Meaning and Measurement: La Londe, B.J. and

Marketing, New trends in marketing, Marketing in 21st Century, Marketing through social networking channels

Zinszer, P.H: National Council of Physical Distribution Management (NCPDM.)



Course : (NMUBFM502) Technical Analysis



Internal External

45 - - 03 25 Marks

75 Marks



10 Marks 15 Marks



Learning Objectives

To acquaint students with Technical Knowledge for stock selection and trading To acquaint students with risk management and trading psychology

Learning Outcomes

Students should understand Chart Patterns, Elliot Wave theory and Dow Theory Students should be able to use major indicators and oscillators Students should understand risk management

Pedagogy

PPT , Case study, Presentation, debates, theory notes



Duration of Module

Reference Book

I Introduction to Technical Analysis Technical analysis, Basic assumptions, Strengths and Weakness, Charts, Candlestick charts analysis with one two and three candles like hammer, hanging


15 lectures

of Stock Trend;

Robert D Edwards,

Visiosn Book

Explained; Martin J

Pring; McGraw Hill

Technical Analysis,

Darell R Jobman;

Probus

man, shooting star, bearish and bullish harami; Pattern Study - Support and resistance, Head and shoulders, Double top and double bottom and Gap theory.

of Stocks , options;

William Eng, Probus

Technical Analysis, Jack D Schwager, John Wiley & Sons

II Major Indicators and Oscillators Stochastic, RSI, Williams %R, MFI, Bollinger bands, Moving Averages, MACD


15 lectures

of Stock Trend;

Robert D Edwards,

Visiosn Book

Explained; Martin J

Pring; McGraw Hill

Technical Analysis,

Darell R Jobman;

Probus


William Eng, Probus


III Major Theories in Technical Analysis Dow Theory and Eliot Wave Theory

Lecture method, Discussions, Class activity & written assignments

15 lectures

of Stock Trend;

Robert D Edwards,

Visiosn Book

Explained; Martin J

Pring; McGraw Hill

Technical Analysis,

Darell R Jobman;

Probus


William Eng, Probus


IV Risk Management, Lecture method, 15

Trading Psychology and Trading Strategies Risk Management – Need, techniques, uses of stop loss, qualities of successful traders, golden rules of traders, do's and don'ts in trading, Rules to stop losing money, Choosing the right market to trade, Importance of discipline in trading; Day trading, Advantages of day trading, Risks associated with trading, Strategies for day trading, Momentum trading strategies.

Discussions, Class activities, Written assignments

lectures of Stock Trend;

Robert D Edwards,

Visiosn Book

Explained; Martin J

Pring; McGraw Hill

Technical Analysis,

Darell R Jobman;

Probus


William Eng, Probus



Course : ( NMUBFM503) Corporate Accounting



Internal External

45 - - 03 25 Marks

75 Marks



10 Marks 15 Marks



Learning Objectives

To acquaint students with the legal provision of redemption of preference shares, debentures To acquaint students with Company restructuring Internal And External and treatment of prior period profit

Learning Outcomes

Students should be able to workout profit prior to incorporation, Students should be able to calculate Purchase Consideration and carryon accounting of Amalgamation, Absorption, Internal Reconstruction Students should understand the treatment at the time of redemption of shares

Pedagogy

Theory notes Practical Problems, Assignment



Duration of Module

Reference Book

I Redemption of Preference shares and redemption of debentures Redemption of Preference Shares

Legal Provisions for redemption

redemption including divisible profits and proceeds of fresh issue of shares ) Premium on redemption from security premium and profits of company

Reserve Account - creation and use Redemption of Debentures (Including purchase or buy back of own debentures)

sources including out of capital and/ or out of profits

redemption reserve and debenture redemption sinking fund excluding insurance policy

nversion into new class of shares or debentures with options including at par, premium and discount


15 lectures

Introduction to

Corporate

Accounting: P C

Tulsian: S Chand

Accounting:

Rajsekaran V :

Pearson

Corporate Accounting : S N Maheshwari: Vikas Publishing House

Accounting M C Shukla, T S Grewal and S C Gupta: S Chand

Advanced Accountancy: R L Gupta : S Chand

of own debentures for immediate cancellation or holding including ex and cum interest for purchase/ sale price (excluding brokerage thereon)

II Ascertainment and treatment of profit prior to incorporation Principles for ascertainment Preparation of separate, combined and columnar profit and loss a/c including different basis of allocation of expenses / incomes


15 lectures

Introduction to

Corporate

Accounting: P C

Tulsian: S Chand

Accounting:

Rajsekaran V :

Pearson




III Amalgamation of Companies (w.r.t. AS 14) (Excluding Intercompany Holdings) In the nature of merger and purchase with corresponding accounting treatments of pooling of interests and purchase methods respectively Computation and meaning of


15 lectures

Introduction to

Corporate

Accounting: P C

Tulsian: S Chand

Accounting:

Rajsekaran V :

Pearson



Advanced

purchase consideration Problems based on purchase method of accounting only

Accountancy: R L Gupta : S Chand

IV Capital Reduction and Internal Reconstruction Need for reconstruction and Company Law provisions Distinction between internal and external reconstructions Methods including alteration of share capital, variation of share holder rights, sub division, consolidation, surrender and reissue/cancellation, reduction of share capital, with relevant legal provisions and accounting treatments for same


15 lectures

Introduction to

Corporate

Accounting: P C

Tulsian: S Chand

Accounting:

Rajsekaran V :

Pearson





Course : ( NMUBFM504)Direct Tax



Internal External

45 - - 03 25 Marks

75 Marks



10 Marks 15 Marks



Learning Objectives

To acquaint students with various heads of Income and deductions

Learning Outcomes

Students should be able to compute Income under different heads and file returns

Pedagogy

PPT, Practical Problems, Debates , theory notes, Budget screening, Assignments



Duration of Module

Reference Book

I Definitions and Residential Status Basic Terms ( Sec. 2,3,4) Assesse, Assessment, Assessment Year, Annual Value, Business, Capital Assets, Income, Previous Year, Person, Transfer. Determination of Residential Status of Individual, Scope of


15 lectures

Students Guide to Income Tax Dr Vinod Singhania- Taxmann

Students Handbook on Taxation- T N Manoharan- Snow White

Income Tax Act and Rules

Total Income (Sec 5) Exclusions from total income Sec 10 (Exclusions relating to specific heads to be covered with relevant heads of income)

II Heads of Income – I Salary ( Sec.15-17) Income from House Property (Sec. 22-27) Profit & Gain from Business and Profession(Sec. 28, 30,31,32, 35, 35D,36,37, 40, 40A and 43B) Capital Gain (Sec. 45, 48, 49, 50 and 54) Income from other sources (Sec.56- 59)


15 lectures




III Deductions under Chapter VI A Deductions from Total Income S. 80C, 80CCC, 80D, 80DD, 80E, 80U, 80TTA


15 lectures




IV Computation of Taxable Income of Individuals. Computation of Total Income and Taxable Income of Individuals


15 lectures





Course : (NMUBFM505) Financial Derivative



Internal External

60 - - 04 25 Marks

75 Marks



10 Marks 15 Marks



Learning Objectives

To acquaint students with derivative instruments, various option strategy, arbitrage and hedging options

Learning Outcomes

Students should understand option strategy, option pricing, option Greek Students should understand mechanism of trading and clearing system

Pedagogy

PPT, theory notes , debates, quiz, Presentations & Assignments



Duration of Module

Reference Book

I Introduction to Derivatives

Definition – Types-

Participants and Functions- Development of Exchange traded derivatives- Global derivatives markets- Exchange traded vs OTC derivatives markets- Derivatives trading in India- L.C.Gupta committee- J.C. varma committee-


15 lectures

DERIVATIVES

THEORY,

CONCEPTS AND

PROBLEMS Gupta

S.L., PHI, Delhi

FINANCIAL

DERIVATIVES: S S

S Kumar:

and Risk Management

Requirements for a successful derivatives markets

Basics, Cengage

Learning, Delhi. Stulz

M. Rene,

RISK MANAGEMENT & DERIVATIVES, Cengage Learning, New Delhi.

Fundamentals of Financial Derivatives : Prafulla Kumar Swain : Himalaya Publishing

II Introduction to Futures

Futures: Introduction- Future terminology- Key features of futures contracts- Future vs. Forwards- Pay off for futures- Equity futures- Equity futures in India- Index futures- Stock futures- Future trading strategies-Hedging- Speculation- Arbitrage- Spread trading.


15 lectures DERIVATIVES

THEORY,

CONCEPTS AND

PROBLEMS Gupta

S.L., PHI, Delhi

FINANCIAL

DERIVATIVES: S S

S Kumar:

and Risk Management

Basics, Cengage


M. Rene,



III Futures - Options – Introduction and Pricing Options Options:Introduction- Option terminology- Types- Options pay off- Equity options contracts in India-Index Options – Stock



THEORY,

CONCEPTS AND

PROBLEMS Gupta

S.L., PHI, Delhi

FINANCIAL

DERIVATIVES: S S

S Kumar:

options- Options trading strategies- Hedging- Speculation- Arbitrage- Straddle- Strangles- Strips and Straps – Spread trading

models for stock and index futures- cash price and future price, arbitrage opportunity

options pricing- Option pricing models- Binominal pricing model- The black and Scholes model –Pricing of Index options.

premia (Delta, Gamma, Lambda, Theta, Rho)

and Risk Management

Basics, Cengage


M. Rene,



IV Trading Clearing and Settlement of Options and Futures

Futures and Options trading

system- Trader workstations- contract specification- specification for stock and index eligibility for trading charges

role- clearing mechanism –adjustment for corporate actions- open position



THEORY,

CONCEPTS AND

PROBLEMS Gupta

S.L., PHI, Delhi

FINANCIAL

DERIVATIVES: S S

S Kumar:

and Risk Management

Basics, Cengage


M. Rene,

RISK

calculation

mechanism- Risk management- SPAN – Mechanics of SPAN- Overall portfolio margin requirements.

MANAGEMENT & DERIVATIVES, Cengage Learning, New Delhi.



Course :Business Ethics and Corporate Governance



Internal External

60 - - 04 25Marks 75 Marks



10 Marks 15 Marks



Learning Objectives

To gain an understanding of business ethics . To develop skills in recognizing and analyzing ethical issues . To enable sensitization and inculcation of values in life. To familiarize the students with various global ethical issues and develop ethical leadership skills.

Learning Outcomes

The learner will gain knowledge about various ethical issues. The learner will inculcate values and sense of ethics for life. The learner will be able to implement the interconnectedness of environment, society & business. The students will be caring and act responsibly towards self, family, community, nation and the world.

Pedagogy

Lecture, presentations, projects & assignments, Group discussion, Debates.



Duration of Module

Reference Book

I Introduction to Business Ethics : a) Business ethics – meaning, features of business ethics, myths regarding business ethics, Importance of business ethics b) Code of ethics – Meaning, Various ethical codes ( to be taught through case study of leading Indian Business houses), Importance of ethical code of conduct, Managing ethics in organizations .

c) Ethical issues in

functional area :

Ethics in Finance,

Marketing , Human

Resource, I.T.,


15 lectures

Business Ethics- Concepts and Cases – Manuel G. Velasquez

II Ethical decisions dilemma and ethical issues - a)Ethical decision making, Ethical dilemma in organizations – meaning, , Ethical leadership, Corporate Culture and Ethical Climate. b)Meaning of environmental ethics , Need for environmental ethics, c) Gender ethics – Sexual harassment and discrimination at workplace, Constitutional Guidelines and Norms


15 lectures

Business Ethics- Concepts and Cases – Manuel G. Velasquez

III Corporate Governance :

a) Definition, Meaning,

Need for corporate

governance, Principles of

corporate governance

b) Role and


15 lectures

Corporate Governance, Principles, policies and Practices – A.C. Fernando, Pearson

Education Corporate

responsibilities of the top

management in corporate

governance, role of

auditors and

shareholders.

Governance – IICA,

Taxmann The Art of Corporate Governance – Dr. Joffy George

IV Corporate governance- Scams and case studies: a)Global issues of

governance, corporate

scams, committees in India

and abroad,

b) Corporate governance case studies – Satyam, Tata group , Sahara, Infosys, Enron, Kingfisher, PNB, Jet Airways, ICICI Bank .


15 lectures

Corporate Governance, Principles, policies and Practices – A.C. Fernando, Pearson

Education Corporate Governance – IICA,

Taxmann The Art of Corporate Governance – Dr. Joffy George

Programme : B. F.M. Semester V Course : (NMUBFM501 ...

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