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PROGRAMMATIC NATIVE MEDIA - Zillow...
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PROGRAMMATIC NATIVE MEDIA Integrate your brand throughout Zillow Group’s portfolio of real estate sites through the new Programmatic Native offering. Take control of your media buy by leveraging Zillow Group’s first party audience data and automated media buying technology to reach the right people at the right time. Results: Users engage more with native ads. Results show that native ads outperform banner ads across many success metrics. Flexibility: Enjoy the freedom to set your own budgets. PMP deals don’t require any spend commitments. Efficiency: Some impressions may be more valuable to you than others. Maximize your spend and adjust bids based on an impression’s worth to you. Control: The optimization process gets more streamlined with PMP deals. You can reallocate budgets throughout Zillow Group’s PMP deals in an instant. Intelligence: Visitors of Zillow Group’s sites volunteer information about who they are. Leverage this data to target users more intelligently. WHY USE NATIVE PMPS?
Transcript of PROGRAMMATIC NATIVE MEDIA - Zillow...
PROGRAMMATIC NATIVE MEDIAIntegrate your brand throughout Zillow Group’s portfolio of real estate sites through the new Programmatic Native offering. Take control of your media buy by leveraging Zillow Group’s first party audience data and automated media buying technology to
reach the right people at the right time.
Results: Users engage more with native ads. Results show that native ads outperform banner ads across many success metrics.
Flexibility: Enjoy the freedom to set your own budgets. PMP deals don’t require any spend commitments.
Efficiency: Some impressions may be more valuable to you than others. Maximize your spend and adjust bids based on an impression’s worth to you.
Control: The optimization process gets more streamlined with PMP deals. You can reallocate budgets throughout Zillow Group’s PMP deals in an instant.
Intelligence: Visitors of Zillow Group’s sites volunteer information about who they are. Leverage this data to target users more intelligently.
WHY USE NATIVE PMPS?
AD SPECIFICATIONS
EXECUTION
Client sends completed checklist to Zillow with details about the dealZillow sends deal ID to clientClient uploads creative assets into DSP that has access to TripleLift’s inventoryClient inserts deal ID into DSP and begins bidding
IMAGE / LOGOSquare image: 390 width x 390 height; Rectangle image: 1242 width x 558 height; Max file size 100k; supported creative types: gif or png
COPYHeader: Up to 25 characters including spaces* Subheader: Up to 70 characters including spaces* Copy must not include italicized or all capital letters
LEAD TIME Assets due: 5 business days prior to launch date
CONTACT US Please contact [email protected] with any questions
HOW IT WORKS
Your integrated native ad unit will be delivered and perfectly formatted
on Zillow Group sites across every device
Zillow Group visitors identify themselves as home buyers, home owners, home sellers, renters, home improvement enthusiasts, or real estate
professionals
Set up a deal ID through TripleLift and gain access and bid on Zillow Group native inventory, while
targeting specific audiences
*Character counts are estimates, if the text is too long to fit, it will automatically be truncated.
