Programmatic – chytrá budúcnosť online marketingu
-
Upload
adma-asociacia-digitalnych-marketingovych-agentur -
Category
Marketing
-
view
382 -
download
1
Transcript of Programmatic – chytrá budúcnosť online marketingu
![Page 1: Programmatic – chytrá budúcnosť online marketingu](https://reader034.fdocuments.net/reader034/viewer/2022052606/5a662e647f8b9a214f8b60db/html5/thumbnails/1.jpg)
![Page 2: Programmatic – chytrá budúcnosť online marketingu](https://reader034.fdocuments.net/reader034/viewer/2022052606/5a662e647f8b9a214f8b60db/html5/thumbnails/2.jpg)
ČO JE PROGRAMMATIC?
Performics pre ADMA
![Page 3: Programmatic – chytrá budúcnosť online marketingu](https://reader034.fdocuments.net/reader034/viewer/2022052606/5a662e647f8b9a214f8b60db/html5/thumbnails/3.jpg)
Automatizovaný proces nákupu online reklamy pomocou špciálneho software.
Performics pre ADMA
![Page 4: Programmatic – chytrá budúcnosť online marketingu](https://reader034.fdocuments.net/reader034/viewer/2022052606/5a662e647f8b9a214f8b60db/html5/thumbnails/4.jpg)
AdForm, Doubleclick, Crimtan... je ich niekoľko.
Performics pre ADMA
![Page 5: Programmatic – chytrá budúcnosť online marketingu](https://reader034.fdocuments.net/reader034/viewer/2022052606/5a662e647f8b9a214f8b60db/html5/thumbnails/5.jpg)
PREČO MU VENOVAŤ POZORNOSŤ?
Performics pre ADMA
![Page 6: Programmatic – chytrá budúcnosť online marketingu](https://reader034.fdocuments.net/reader034/viewer/2022052606/5a662e647f8b9a214f8b60db/html5/thumbnails/6.jpg)
Performics pre ADMA
![Page 7: Programmatic – chytrá budúcnosť online marketingu](https://reader034.fdocuments.net/reader034/viewer/2022052606/5a662e647f8b9a214f8b60db/html5/thumbnails/7.jpg)
Performics pre ADMA
![Page 8: Programmatic – chytrá budúcnosť online marketingu](https://reader034.fdocuments.net/reader034/viewer/2022052606/5a662e647f8b9a214f8b60db/html5/thumbnails/8.jpg)
Performics pre ADMA
![Page 9: Programmatic – chytrá budúcnosť online marketingu](https://reader034.fdocuments.net/reader034/viewer/2022052606/5a662e647f8b9a214f8b60db/html5/thumbnails/9.jpg)
Performics pre ADMA
![Page 10: Programmatic – chytrá budúcnosť online marketingu](https://reader034.fdocuments.net/reader034/viewer/2022052606/5a662e647f8b9a214f8b60db/html5/thumbnails/10.jpg)
AKO TO FUNGUJE?
Performics pre ADMA
![Page 11: Programmatic – chytrá budúcnosť online marketingu](https://reader034.fdocuments.net/reader034/viewer/2022052606/5a662e647f8b9a214f8b60db/html5/thumbnails/11.jpg)
Performics pre ADMA
![Page 12: Programmatic – chytrá budúcnosť online marketingu](https://reader034.fdocuments.net/reader034/viewer/2022052606/5a662e647f8b9a214f8b60db/html5/thumbnails/12.jpg)
ČO JE NA ŇOM TAK DOBRÉ?
Performics pre ADMA
![Page 13: Programmatic – chytrá budúcnosť online marketingu](https://reader034.fdocuments.net/reader034/viewer/2022052606/5a662e647f8b9a214f8b60db/html5/thumbnails/13.jpg)
Performics pre ADMA
![Page 14: Programmatic – chytrá budúcnosť online marketingu](https://reader034.fdocuments.net/reader034/viewer/2022052606/5a662e647f8b9a214f8b60db/html5/thumbnails/14.jpg)
Čo všetko v ňom môžeme spravovať? – Reklamné bannery – Reklamné videá – TV / Hybrid Broadcast Broadband TV
– Bilboardy – Print – Radio
Performics pre ADMA
![Page 15: Programmatic – chytrá budúcnosť online marketingu](https://reader034.fdocuments.net/reader034/viewer/2022052606/5a662e647f8b9a214f8b60db/html5/thumbnails/15.jpg)
Performics pre ADMA
![Page 16: Programmatic – chytrá budúcnosť online marketingu](https://reader034.fdocuments.net/reader034/viewer/2022052606/5a662e647f8b9a214f8b60db/html5/thumbnails/16.jpg)
Performics pre ADMA
![Page 17: Programmatic – chytrá budúcnosť online marketingu](https://reader034.fdocuments.net/reader034/viewer/2022052606/5a662e647f8b9a214f8b60db/html5/thumbnails/17.jpg)
– Software, kde majitelia webov ponúkajú reklamný priestor.
SSPSUPPLY SIDE PLATFORM
Performics pre ADMA
![Page 18: Programmatic – chytrá budúcnosť online marketingu](https://reader034.fdocuments.net/reader034/viewer/2022052606/5a662e647f8b9a214f8b60db/html5/thumbnails/18.jpg)
Performics pre ADMA
![Page 19: Programmatic – chytrá budúcnosť online marketingu](https://reader034.fdocuments.net/reader034/viewer/2022052606/5a662e647f8b9a214f8b60db/html5/thumbnails/19.jpg)
DSP – Software, pomocou ktorého hľadáme najvhodnejší priestor na zobrazenie reklamy.
DEMAND SIDE PLATFORM
Performics pre ADMA
![Page 20: Programmatic – chytrá budúcnosť online marketingu](https://reader034.fdocuments.net/reader034/viewer/2022052606/5a662e647f8b9a214f8b60db/html5/thumbnails/20.jpg)
Performics pre ADMA
![Page 21: Programmatic – chytrá budúcnosť online marketingu](https://reader034.fdocuments.net/reader034/viewer/2022052606/5a662e647f8b9a214f8b60db/html5/thumbnails/21.jpg)
RTB – Spôsob programatického nákupu reklamného priestoru v aukcii v reálnom čase.
REAL TIME BIDDING
Performics pre ADMA
![Page 22: Programmatic – chytrá budúcnosť online marketingu](https://reader034.fdocuments.net/reader034/viewer/2022052606/5a662e647f8b9a214f8b60db/html5/thumbnails/22.jpg)
Performics pre ADMA
![Page 23: Programmatic – chytrá budúcnosť online marketingu](https://reader034.fdocuments.net/reader034/viewer/2022052606/5a662e647f8b9a214f8b60db/html5/thumbnails/23.jpg)
Performics pre ADMA
![Page 24: Programmatic – chytrá budúcnosť online marketingu](https://reader034.fdocuments.net/reader034/viewer/2022052606/5a662e647f8b9a214f8b60db/html5/thumbnails/24.jpg)
RTBProgrammatic
Performics pre ADMA
![Page 25: Programmatic – chytrá budúcnosť online marketingu](https://reader034.fdocuments.net/reader034/viewer/2022052606/5a662e647f8b9a214f8b60db/html5/thumbnails/25.jpg)
AKO FUNGUJE RTB?
Performics pre ADMA
![Page 26: Programmatic – chytrá budúcnosť online marketingu](https://reader034.fdocuments.net/reader034/viewer/2022052606/5a662e647f8b9a214f8b60db/html5/thumbnails/26.jpg)
![Page 27: Programmatic – chytrá budúcnosť online marketingu](https://reader034.fdocuments.net/reader034/viewer/2022052606/5a662e647f8b9a214f8b60db/html5/thumbnails/27.jpg)
PROGRAMMATIC JE SILA
Performics pre ADMA
![Page 28: Programmatic – chytrá budúcnosť online marketingu](https://reader034.fdocuments.net/reader034/viewer/2022052606/5a662e647f8b9a214f8b60db/html5/thumbnails/28.jpg)
Performics pre ADMA
![Page 29: Programmatic – chytrá budúcnosť online marketingu](https://reader034.fdocuments.net/reader034/viewer/2022052606/5a662e647f8b9a214f8b60db/html5/thumbnails/29.jpg)
![Page 30: Programmatic – chytrá budúcnosť online marketingu](https://reader034.fdocuments.net/reader034/viewer/2022052606/5a662e647f8b9a214f8b60db/html5/thumbnails/30.jpg)
Performics pre ADMA
![Page 31: Programmatic – chytrá budúcnosť online marketingu](https://reader034.fdocuments.net/reader034/viewer/2022052606/5a662e647f8b9a214f8b60db/html5/thumbnails/31.jpg)
Performics pre ADMA
![Page 32: Programmatic – chytrá budúcnosť online marketingu](https://reader034.fdocuments.net/reader034/viewer/2022052606/5a662e647f8b9a214f8b60db/html5/thumbnails/32.jpg)
Performics pre ADMA
![Page 33: Programmatic – chytrá budúcnosť online marketingu](https://reader034.fdocuments.net/reader034/viewer/2022052606/5a662e647f8b9a214f8b60db/html5/thumbnails/33.jpg)
Rich Media Formáty
Performics pre ADMA
![Page 34: Programmatic – chytrá budúcnosť online marketingu](https://reader034.fdocuments.net/reader034/viewer/2022052606/5a662e647f8b9a214f8b60db/html5/thumbnails/34.jpg)
Cross-Device
Performics pre ADMA
![Page 35: Programmatic – chytrá budúcnosť online marketingu](https://reader034.fdocuments.net/reader034/viewer/2022052606/5a662e647f8b9a214f8b60db/html5/thumbnails/35.jpg)
Viewability
Performics pre ADMA
![Page 36: Programmatic – chytrá budúcnosť online marketingu](https://reader034.fdocuments.net/reader034/viewer/2022052606/5a662e647f8b9a214f8b60db/html5/thumbnails/36.jpg)
ČO JE NUTNÉ MAŤ PRIPRAVENÉ PRED SPUSTENÍM?
Performics pre ADMA
![Page 37: Programmatic – chytrá budúcnosť online marketingu](https://reader034.fdocuments.net/reader034/viewer/2022052606/5a662e647f8b9a214f8b60db/html5/thumbnails/37.jpg)
Performics pre ADMA
![Page 38: Programmatic – chytrá budúcnosť online marketingu](https://reader034.fdocuments.net/reader034/viewer/2022052606/5a662e647f8b9a214f8b60db/html5/thumbnails/38.jpg)
Performics pre ADMA
![Page 39: Programmatic – chytrá budúcnosť online marketingu](https://reader034.fdocuments.net/reader034/viewer/2022052606/5a662e647f8b9a214f8b60db/html5/thumbnails/39.jpg)
Performics pre ADMA
![Page 40: Programmatic – chytrá budúcnosť online marketingu](https://reader034.fdocuments.net/reader034/viewer/2022052606/5a662e647f8b9a214f8b60db/html5/thumbnails/40.jpg)
Performics pre ADMA
![Page 41: Programmatic – chytrá budúcnosť online marketingu](https://reader034.fdocuments.net/reader034/viewer/2022052606/5a662e647f8b9a214f8b60db/html5/thumbnails/41.jpg)
Just because I don’t care doesn’t mean I don’t understand.— Homer Simpson
Performics pre ADMA
![Page 42: Programmatic – chytrá budúcnosť online marketingu](https://reader034.fdocuments.net/reader034/viewer/2022052606/5a662e647f8b9a214f8b60db/html5/thumbnails/42.jpg)
Performics pre ADMA
![Page 43: Programmatic – chytrá budúcnosť online marketingu](https://reader034.fdocuments.net/reader034/viewer/2022052606/5a662e647f8b9a214f8b60db/html5/thumbnails/43.jpg)
Performics pre ADMA