PROGRAM TUESDAY

SEE MORE - DO MORE - GET MORE

9:00am - 9:15amAudimax

9:15am - 9:30amAudimax

9:30am - 10:00amAudimax

10:30am - 11:30amRoom 7

10:30am - 11:30amRoom 28

10:30am - 11:30amRoom 30

A1: Opening of the GOR 09 Conference by University of Vienna & DGOFWelcoming Note University of Vienna by Univ.-Prof. Dr. Rudolf Richter, Dekan der Fakultt fr Sozialwissenschaften, Institut fr Soziologie

A2: Welcome Note: VM, WWG and Expertenforum

K1: Keynote 1: Money for Surveys: What about Data-Quality?Prof. Jon A. Krosnick, Stanford University

Money for Surveys: What about Data-Quality?Krosnick, Jon A.

D-1: Panel discussion 1: Future of political polling - Is online an option?Chair: Dr. Anke Mller-Peterswith: Wolfgang Bachmayer (Managing Director, OGM, Austria)Prof. Jon A. Krosnick (Stanford University, USA)Robert Korbei (Managing Director, Die Grnen Vienna, Austria)Holger Geiler (Management Board, YouGovPsychonomics, Germany)

S1-Society: Social Web & Civil SocietyChair: Prof. Dr. Martin Welker

Personality on Social Network Sites: An Application of the Five Factor ModelWehrli, Stefan

Social Web and Self-Disclosure = Participation vs. Privacy? Ex-ploring How Users Manage this Dilemma via Focus GroupsTaddicken, Monika; Jers, Cornelia; Schenk, Michael

S1-Metrics: Internet and Mobile MetricsChair: Prof. Dr. Bernard Batinic

Attitude of Russians Towards Family Planning: Comparison of General Population and Internet UsersChernichenko, Olga

Measuring the Magnitude and Valence of Global Media Events via Internet Resonance DiagnosticsJanetzko, Dietmar

Time Program

10:30am - 11:30amRoom 30

10:30am - 11:30amRoom 31

10:30am - 11:30amRoom 32

11:30am - 12:00pm...

12:00pm - 1:00pmRoom 7

Why do people read blogs? National representative survey of Polish blogging and blog readershipGarapich, Andrzej; Toczyski, Piotr; Pliszka, Sawomir; Zajc, Jan M.

S1-DataCol: Data Collection Using the InternetChair: Dr. Lars Kaczmirek

A literature review on constructing answer formatsMenold, Natalja; Kaczmirek, Lars; Hoffmeyer-Zlotnik, Jrgen

Visual Heuristics and Answer Formats in Rating Scales Toepoel, Vera; Dillman, Don

Formatting Error with Visual Analogue Scales in Web SurveysFunke, Frederik; Reips, Ulf-Dietrich

S1-Mobile: Mobile: Data Collection & BusinessChair: Emanuel Maxl

Measurement options, measurement error, andusability in mobile surveysPferdekmper, Tanja; Bosnjak, Michael; Metzger, Gottfried

Integrating Mobile Surveys into digital market research: Recom-mendations for Mobile Panel operation from an empirical studyFriedrich-Freksa, Malte; de Groote, Zacharias; Metzger, Gottfried

Understanding the willingness to participate in mobile surveys:Exploring the role of hedonic, affective, and self-expressive factorsBosnjak, Michael; Metzger, Gottfried

Break I: Exhibition & Coffee

BP-1: Best Practice Session 1Chair: Holger Geiler 1. Lufthansa Technik, 2. S.A.Groupe Ferrero, Belgium/Dialego AG, 3. YougovPsychonomics AG/Spiegel-Verlag

Personalization as Strategy to Increase Response RatesAlthoff, Stefan

The World of Coffee Online Research highlights the Italian Coffee CultureLinden, Andr; Heibter, Judith

Time Program

12:00pm - 1:00pmRoom 7

12:00pm - 1:00pmRoom 28

12:00pm - 1:00pmRoom 30

12:00pm - 1:00pmRoom 31

Online Streaming-AdsFrstel, Henner; Manouchehri, Anja

S2-Society: Social Web & Civil Society 2Chair: Prof. Dr. Anja Gritz

Measuring Perceived Virtual Social Support in Online Self-HelpGroupsPrei, Holger

Disentangling social purposes of online applications: Linkingforms of Web 2.0 use with access to social resourcesMatzat, Uwe; Sadowski, Bert M.; Nucciarelli, Alberto

Self-Regulation Strategies (SRS) in Instant Messaging: Uses andFailures in University StudentsQuan-Haase, Anabel

S2-Metrics: Internet and Mobile Metrics 2Chair: Prof. Dr. Martin Welker

Systemic Functional Linguistics as a Framework for QualitativeOnline StudiesPollach, Irene

Using Tag Clouds to Analyse and Visualise Results of OpenEnded QuestionsMelles, Torsten; Jaron, Rafael

The Potential of Corpus Linguistics for Analyzing ConsumerOpinions from the WebPollach, Irene

S2-DataCol: Data Collection Using the Internet 2Chair: PD Dr. Ulf-Dietrich Reips

Panel Conditioning in Web Surveys: A Comparison betweenTrained and Fresh Respondents:Toepoel, Vera; Das, Marcel; van Soest, Arthur

Comparing the results of Web surveys on volunteer versus probabilistically selected panels of participants in Germany and the USMirta, Galesic

Time Program

12:00pm - 1:00pmRoom 31

12:00pm - 1:00pmRoom 32

1:00pm - 2:00pmRoom 32

2:00pm - 3:00pmRoom 7

2:00pm - 3:00pmRoom 28

Challenges in Recruiting Special Groups in Internet Panel ResearchMarchand, Miquelle; Vis, Corrie

S2-Mobile: Mobile: Data Collection & Business 2Chair: Emanuel Maxl

Mobile Internet adoption in Tunisia: an extended TechnologyAcceptance ModelBen Mimoun, Mohamed Slim; Allagui, Anis; Sassi, Houda

Measuring Network Quality: Strengths and Weaknesses ofdifferent Evaluation Methods (SMS, w@p and web)Wallisch, Astrid; Schwab, Harald

Potential Of The Mobile Internet - What You Ask Is What You Get -Neubarth, Wolfgang; Maier, Ulrich; Geilitz, Andrea

Lunch I: Lunch & Exhibition

BP-2: Best Practice Session 2Chair: Holger Geiler1. Dr. Ing. h. c. F. Porsche AG, 2. Spiegel-Verlag/youGovPsychono-mics AG, 3. Swisscom (Schweiz) AG

Its all about customer satisfaction - Advantages and limitationsof online surveys in applied researchEinhorn, Martin; Klein Reesink, Thomas; Lffler, Michael

Implementation of a reaction time tool for brand measurementat SwisscomPaar, Isabel; Urbahn, Julia

AGOF internet facts increasing the response rate for onsite-surveysFrstel, Henner

PD-2: Panel Discussion 2: Consumer 2.0 - Does Market Re-search Need an Update?Chair: Prof. Dr. Bernard Batinicwith: Peter Wippermann (Trendbro Hamburg)Louise Ainsworth (Managing Director EMEA, Nielsen Online) Andera Gadeib (Dialego AG Market Research Online)Christina Giesen (Research Consultant, Deutsche Post World Net)

Time Program

2:00pm - 3:00pmRoom 30

2:00pm - 3:00pmRoom 31

2:00pm - 3:00pmRoom 32

S1-PT: Truth and Lies on the Internet: Disclosure, Protection and Misrepresentation of Personal Information OnlineChair: Dr. Tom BuchananAssociated with S2-PT

Privacy, Trust and Social Network SitesJoinson, Adam; Vasalou, Asimina

Resolving the Privacy Paradox? - How Privacy Concerns, Strategic Self-presentation, and Norms Influence the Choice of Privacy SettingsUtz, Sonja

GPCP: A German Version of the Scale for Online Privacy Concern and Protection for Use on the InternetOostlander, Jeanette; Reips, Ulf-Dietrich; Buchanan, Tom

S3-DataCol: Data Collection Using the Internet 3Chair: Randall Thomas

Increasing response rates in list based samplesKeusch, Florian; Kurz, Helmut; Penzkofer, Peter

Strategies for Increasing Response Rates in Web Surveys and their Differential Effects on Sample Composition First results from a Field ExperimentHaas, Iris; Bosnjak, Michael; Bandilla, Wolfgang; Couper, Mick; Galesic, Mirta

Verbal Vs Visual Response Options: Reconciling MeaningsConveyed by a Computer Aided Visual Rating Scale Tool and Verbally Labeled ScalesGarland, Philip Anthony; Cape, Pete

S3-Mobile: Mobile: Data Collection & Business 3

Mobile Commerce What will Finally Pay Off on the MobileInternet?Woletz, Julie; Schmeier, Daniel Reza

Diffusion of Mobile Services Adoption in TaiwanDoong, Her-Sen; Wang, Hui-Chih

Mobile Usability Usage of emulators in Eyetracking testsJuergens, Alexander; Pagel, Sven

Time Program

Time Program

3:00pm - 4:00pm...

4:00pm - 5:00pmRoom 7

4:00pm - 5:00pmRoom 28

4:00pm - 5:00pmRoom 30

Break II: Exhibition & Coffee

S4-Society: Social Web & Civil Society 4Chair: Dr. Jan Schmidt

Uses and gratifications of Social Network Sites: Having Fun on FacebookQuan-Haase, Anabel; Young, Alyson

Why Do I Use the Social Web? Exploring the Motives of Active and Passive Users via Focus GroupsJers, Cornelia; Taddicken, Monika; Schenk, Michael

Political Uses of the Internet by MigrantsKissau, Kathrin; Hunger, Uwe

S4-DataCol: Data Collection Using the Internet 4Chair: Prof. Frank Faulbaum

Propensity Score Adjustment for Web Survey of Voting Behavior: A Case in JapanKobayashi, Tetsuro

Online election forecastsFaas, Thorsten; Geiler, Holger

Web Campaigning in Austria: The Information Role of Party Websites in the 2008 Austrian National ElectionsRussmann, Uta

S2-PT: Truth and Lies on the Internet: Disclosure, Protection and Misrepresentation of Personal Information OnlineChair: Dr. Tom BuchananAssociated with S1-PT

The impact of privacy concerns on data collectionReips, PD Dr. Ulf-Dietrich; Joinson, Dr. Adam; Buchanan, Dr. Tom; Pain