Review & Analysis of BCC Materials related

with NutritionProgram Meeting, February 16, 2012

SBCC Team

PurposeThe overall purpose of this activity was to collect and review the already existing BCC materials relevant to SUAAHARA program- identify its strengths- gaps- areas of improvement and based on

findings - recommend one comprehensive BCC

package for SUAAHARA.

BCC Materials Review and Analysis• A total of around 80 IEC/BCC materials developed by

various governmental and non-governmental organizations were collected and reviewed in-light of - message comprehensiveness, - accuracy & consistency, - culturally appropriateness (both image & message)- gender and social inclusion prospective.

• The materials primarily included Flip Chart, Poster, Booklet, Leaflets, and Pamphlets etc.

• A detail inventory of all the materials reviewed has been developed highlighting purpose, strengths and gaps of each materials along with programmatic recommendations.

BCC Materials Review and Analysis• Materials review process was guided by the following

points:- How can we make best use of already existing

materials that are relevant to SUAAHARA and save time through revision/adaptation

- Are the materials relevant to SUAAHARA program?- Who are the primary and secondary audience of

BCC materials and how will the material be used?- Are the messages consistent with ENA+ training

package of SUAAHARA program.

BCC Materials Review and Analysis• Materials developed by the Government Counterpart

(Child Health Division) and SUAAHARA implementing partners i.e. Helen Keller International (HKI), Save the Children (SAVE), Nutrition Promotion Consultancy Services (NPCS) and Nepal Water for Health (NEWAH) on nutrition were further reviewed in-depth, analyzed and recommendation made for adaptation, revision and future improvement.

• Special Consideration was given to review the materials particularly targeted for Female Community Health Volunteers. This included Flip Chart developed by HKI, NPCS and CHD.

Guiding Principles for Designing BCC

program/materials

Program Meeting , Feb 16, 2012SBCC Team, SUAAHARA

Guiding Principles for Designing BCC

program/materials

Guiding Principles for Designing BCC

program/materials

Guiding Principles for Designing BCC

program/materials• Audience Analysis (demographic, socio-

economic, culture, media habits etc.)• Align with National Policies and strategies• Should be consistent with SUAAHARA CAM strategy• 7 Cs of Communication • Culturally appropriate and localized • Pre testing • Endorsed by BCC Technical Committee• Implementation, evaluation and redesign

7 C’s for effective Communication Command Attention - Get noticed, Standout in the clutter.

Clarify the message - Keep it simple & direct.

Communicate a benefit - Tell people how it helps them.

Consistency Counts - Repeat to help them remembering.

Cater to the Heart and Head - Offer emotional values.

Create Trust - Establish believability.

Call for Action - Ask people to do something.

Some international BCC materials

World BF week August 20111

scorecard-strip-Amharic

Poster and leaflet

Counseling cards

IYCF Counseling Kit-Amharic

Linkages Project

Proof of LoveMother,

The one you waited forIs now on earthThe one you carried in your womb so longMother,Look at those eyes, staring at you with trust

 

Mother,Look at those small hands Holding tightly to you Because he loves you Mother,Do not forgetThat his whole life is restingUpon you

 

Chorus:Take good care of your child at birthGive him breastmilk so he will grow wellAnd strongBreastmilk is the only energyHe needs to protect himUntil his sixth month.

 

Spoken words:Mother, show proof of love to your child; give him breastmilk.

 

  

 

The Singing Ambassador, Madagascar

When Poopy,A popular singer in Madagascar, gave birth to her

second child, LINKAGES invited the experi- enced breastfeeding mother to serve as the national Breastfeeding Ambassador. She agreed and re- corded three songs on breast- feeding and one on complemen- tary feeding. “Proof of Love” (“Porofom – pitiavana”) was particularly popular. The pop singer included it on one of her CDs and on a video clip. More than 20 radio stations broadcast the song, and all television stations showed the video clip.

Over a two-year period Poopy performed one or two of her infant feeding songs at 24 concerts. More than 150,000 people—the majority of them young women— attended these concerts. Besides the words of the songs, concert goers heard Poopy talk about breastfeeding and complementary feeding during her concert and saw banners and posters with key messages displayed. Periodically Poopy holds press conferences and promotes breastfeeding on television shows. She talks about the LAM criteria in a radio spot, and her picture appears on cards inviting women to discuss LAM with a health pro- mother or family planning provider. Poopy’s next song will feature messages on maternal nutrition.

Sample Nutrition Job Aids shared by Pooja

jee

Thank you