IND6257

Program Analysis - Retail DesignCamilo J. Peña

READINGLOUNGE

STAFF AREA

SEXY BOOKS

BASIC SERIES

CELEBRITY PICKSBIBLIOTHECA UNIVERSALIS

BOOK DISPLAYS

Primary circulation

Secondary circulation

Domains

Book displays

Private areas

Categories/themes

Acoustic privacy

Sunlight

Views

Entry

GALLERY STAIRS

PHOTOGRAPHY

BOOK DISPLAYS

CASH WRAP

BIBLIOTHECA UNIVERSALIS

BASIC ART

SERIES

BASIC ARCHITECTURE

SERIES

CELEBRITY PICKS

READINGLOUNGE

ENTRY

BOOK DISPLAYS

CAFÉ BACK OF HOUSE

STYLE, FOOD, AND TRAVEL

CHILDREN

COMIC AND GRAPHIC DESIGN

CLASSICS

STAIRS

FASHION

MUSIC

FILM

SEXY BOOKS

OFFICEELEVATOR

STAFF AREA

Adjacency Diagram Blocking Diagram

BACK OF HOUSE

CAFÉ

GALLERY

1st level

2nd level

OPEN TO BELOW

Program Descrip�on Par� Diagram

1st level

2nd level

A

A

18+

STAIRS

STAIRS

*Circula�on based in the concept of choosing between good and evil.

STAIRS

STAIRS

A

Cash Wrap... also refered to as register, is the area where customers can pay for the products as well as wrap them for gi�s. (59.03 �²)

Reading Lounge... is the main reading area. Will be located in the center, open layout and accessible to all users. Not visible from main entry.

Café... is a small restaurant that sells light meals such as pastries and drinks (especially hot drinks like coffee). This café will also func�on as a bar to serve drinks during book launch events and private par�es.

Celebrity Picks... is a special wall/area dedicated to some celebri�es and their favorite TASCHEN books. It includes an image of the celebrity by illustrator Robert Nippoldt, a quote about why is their favorite book as well as the actual book for fans to purchase.

Basic Series... is one of the best selling art collec�on books. Each book looks at a different ar�st or architect with a biography, and pictures of their work. New �tles are published regularly.

Bibliotheca Universalis... is a series of popular art works and best sellers in an affordable hardback format. They are generally trilingual, with texts and legends in English, German and French. Some books are also published in Spanish, Italian and Portuguese.

Sexy Books... refers to controversial art published by the company including some fe�shis�c imagery, queer art, historical ero�ca, pornography and adult magazines (including mul�ple books with Playboy magazine).

Gallery... is the area dedicated to some of the company’s exclusive photography as well as artwork by some of the ar�sts in the books.

Restrooms... will be adjacent to café. They will be accessible to all customers/users of the building.

Staff Area - 225 �²... is only accessible to the staff. It includes lockers where the staff can place their belongings, a dinning area for lunch breaks and an employee restroom. Office - 150 �²... is dedicated to office manager. Office manager job descrip�on: Supervises office and administra�ve ac�vi�es to achieve maximum expense control and produc�vity of the store. Responsible for all payroll, accoun�ng, and other general administra�ve func�ons. Oversees human resource and personnel func�ons including employee evalua�ons and enforcement of company policies.Back of House - 200 �²... is nor accessible to the public. It includes storage rooms for merchandise, cleaning products as well as dinnerware for café.

60 �²

600 �²

600 �²

x4

575 �²

1300 �²

650 �²

OPEN TO BELOW

Concept Design - Retail DesignCamilo J. Peña

IND6257

The Forbidden fruitTASCHEN has been responsible for bringing poten�ally controversial art into broader public view. I derived my concept from the telling of the original sin. Adam and Eve eat the Forbidden fruit from the Tree of Knowledge of good and evil. They are immediately filled with shame and remorse and are expelled from the Garden of Eden. TASCHEN has been cri�cized for making ‘ero�c’ material accessible to the public; a Forbidden fruit accessible to all of us.

Albrecht Durer, Adam and Eve 1504 engraving

Controversial... giving rise or likely to give rise to public disagreement.

TASCHEN has always been ahead of its �me. From the dawn of �me, ever since Adam and Eve, all ar�sts of every age have succumbed to their fantasies, obsessions and produced ero�c works that the censors have taken good care to keep from the public. TASCHEN has been a pioneer in making this lesser-seen art available to mainstream bookstores.

Universal appeal The Forbidden fruit gave Adam and Eve the knowledge of good and evil. TASCHEN appeals to all audiences by publishing a variety of books, from children stories to ero�c art. It gives the publicop�ons to what to read / purchase.

Luxurious ... extremely comfortable, elegant, or enjoyable, especially in a way that involves great expense... giving self-indulgent or sensuous pleasure.

TASCHEN’s philosophy is to produce a collec�on of books to be proud of is paramount. Since 2000 the company has focused on producing expensive, limited-edi�on books for collectors and die-hard fans. The infamous Tree ofKnowledge represents human nature’s desire to obtain lavish products.Products the company ensures to publish.