By Wendy McClelland

http://www.linkedin.com/in/wendymcclelland

www.WendyMcClelland.com

Profit from the Power of

If your “ideal clients” are:

- Professionals

- Business Owners & Entrepreneurs

- Organizations & Associations

- Media

- Anyone in Business!

Then LinkedIn is Where You

NEED To Be!

Who is on LinkedIn?

313 million users in more than 200 countries

187 million users log in every month!

24% of men online use LinkedIn, 19% of women

What are People Doing on LinkedIn?

26% of users spend 3 – 4 hours a week on LinkedIn

11% spend over 8 hours a week on LinkedIn

40% of users log in DAILY

Average amount of time on LI daily – 17 minutes

Top 5 Countries on LinkedIn by Numbers

What’s Happening in Canada?

10 million users in Canada

Over 20% of Canadians are on LinkedIn (StatsCan)

46% female, 54% male

Courtesy Fixed Social - Edmonton

Courtesy Fixed Social - Edmonton

So you can see it makes sense for YOU to use LinkedIn to:

Make connections with potential clients

Find networking opportunities

Find joint venture partners

Get media interview opportunities

And much more!

The 5 MOST Important Things To Do So You Get

Results on LinkedIn!

Have a Professional Headshot and a Strong (Specific) Title

Know Your Audience

Make it clear in your profile WHO your target market is so you make it easy for people to know if your connection is a “good fit”

Allows potential clients to ‘self select’

Add “Extras” to Your Profile

Reports, Articles, Projects

Videos

Photos

Make Connections the Right Way

Customize your invitation to connect.

Don’t use the template – make yours unique!

Translating Your Connections into Business

After you make a connection say THANK YOU! Ask what you can do for THEM, then tell them what you can offer.

My “LinkedIn Experiment”5 Days on LinkedIn

My Results From ONE Week of Focusing on LinkedIn

From Monday, February 24 – Friday February 28 I:

- Updated my profile

- Made connections

- Sent Thank You notes to new connections

- Gave and got endorsements and recommendations

- Joined groups and participated

The Results of My “LinkedIn Experiment”

Feb 23/14 Feb 28/14 % Increase Mar 14/14 June 14/14

Connections 482 555 13.15% 705 1004

Recommendations 1 7 600% 13 20

Endorsements for Top 10 Skills

239 282 17.99% 393 563

Profile Views in previous 3 days

3 44 1,366% 96 112

Showed up in Search in previous 3 days

2 45 2,150% 47 53

PLUS……..

New Joint Ventures

I did a webinar for a group of authors who are co-authoring a book and want marketing help

THREE new coaching clients

TWO people have passed along my training information to their HR departments

Numerous speaking gigs

LinkedIn’s New Publishing Platform

Monday, April 7th I wrote a blog post “Why I Say NO to Coffee Meetings” and posted it to LinkedIn at 7 a.m.

Here’s what happened…..

At 9 a.m. I got an email……

In ONLY 2 HOURS over 10,000 people had seen my post!

PLUS it’s been shared on 58 other websites/blogs!

In ONLY 5 Days over 60,000 people had seen my blog post!

My week BLEW up!

Over 150 new connections

2 radio interviews

2 new coaching clients (in addition to the 3 I got from

updating my profile)

Numerous joint ventures under discussion

WOW!

getsetgosummit.com/linkedinmasterclass/

Brand New Program

Day One – Morning – Your Profile

What is LinkedIn and Why You Should Use It? Who is using LinkedIn? Building Your LinkedIn Strategy Your Profile – Your Calling Card The Summary – What it Really Says About You Experience – What is Crucial to Include and What Should NOT Be

Included! The Value of Endorsements & Recommendations and How to Get

Them Adding “Extras” to Your Profile

getsetgosummit.com/linkedinmasterclass/

Day One – Afternoon – Making Connections

How to Make REAL Connections Not Just Add to Your Number of Contacts

Tools & Strategies to Stay Connected and Organized on LinkedIn LinkedIn Groups – How to Leverage Them Joint Ventures on LinkedIn Making Media Connections to Build Your Brand

getsetgosummit.com/linkedinmasterclass/

Day Two – Morning – Company Pages & Advertising

LinkedIn Company Pages – Do You Need One? Creating Content for Your Company Page Advertising on LinkedIn

getsetgosummit.com/linkedinmasterclass/

Day Two – Afternoon – Blogging on LinkedIn Coming up with Topics to Write About

Repurposing Content You Already Have

How to Leverage LinkedIn Publisher Posts for More Publicity (learn how I got over 60,000 views, 2000+ shares on ONE blog post!)

Your “LinkedIn Daily Success Checklist”

getsetgosummit.com/linkedinmasterclass/

BONUSES You’ll Receive:

A Professional Head Shot Done at the Event5 Custom Templates For Making Connections and Building Alliances30 Minute Private One to One Coaching Session with Wendy

getsetgosummit.com/linkedinmasterclass/

March 14th & 15th 2015 – Vancouver BC

$497.00

$397.00 Early Bird Discount

until March 5/15

getsetgosummit.com/linkedinmasterclass/

I have spent dozens of hours to learn, test & tweak to find the VERY BEST Success Strategies on LinkedIn!

I’m going to save you all that time and effort by sharing my knowledge, tools, templates and strategies.

This step by step event will help shortcut you to LinkedIn Success!

getsetgosummit.com/linkedinmasterclass/

Brand New Program

Room for 20 People ONLY!

Get Connected with Me!

www.27StepstoFreedom.comwww.Facebook.com/WendyJMcClellandwww.Twitter.com/wendyweb47http://www.linkedin.com/in/wendymcclelland

You can get your own copy of my book “27 Steps to Freedom – What Learning

To Walk Again Taught Me About Success in Business & Life” here mybook.to/27Steps