Personalisation in Norfolk. Who are we? Personalisation Experts group.
PROFILE PERSONALISATION - Hello Soda › ... › PROFILE-Personalisation.pdf · • Increase email...
Transcript of PROFILE PERSONALISATION - Hello Soda › ... › PROFILE-Personalisation.pdf · • Increase email...
PROFILE PERSONALISATION
PROFILE Personalisation uses specialist big data and text analytics techniques to derive meaning from a consumer’s digital footprint and delivers unique and relevant insights into your consumer base.
WHAT......products/services are your customers interested in?
WHEN......to engage with your customers
HOW......do they want to be contacted?
65% of clients see increased ROI
12% uplift in response & click-through rates12%
78% more likely to purchase when the user journey is personalised
£
www.hellosoda.com Tel: (+44) (0)161 694 9747 | Email: [email protected]
12th Floor City Tower | Piccadilly Plaza | Manchester | M1 4BTHELLOSODAHS
PROFILE provides real-time, detailed information on individual consumers to help marketers better engage and personalise their user experience.
How can you use it?• Enhance customer experience
• Target your ad campaigns
• Tailor your homepage
• Re-engage with drop-offs
• Increase email engagement
Go beyond social listening...
PROFILEPERSONALISATION
Scores & Features• Personality Traits (The Big Five)
• Contact strategy
• Spending habits (Cycle)
• Social influencers
• Social demographic information
• Geo-location
HSSOCIAL CONNECTPOWERED BY HELLOSODA
Likes & dislikes
Interests& hobbies
Best time to contact
Geo-activityLife
Events
Personalitytraits
Preferredcontactchannel