Profile of Malaysian Chinese Shoppers - Rachel SK Chan

8/3/2019 Profile of Malaysian Chinese Shoppers - Rachel SK Chan

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Sxfigne fi Kanawpgad @mgdepe Pmfssexp? A Xeragnexp

Sexpse`rgye@mad Puer Jaw

Besaxrkedr fi Adrmxfsfnflw ) Pf`gfnflw. Udgyexpgrw fi Kanawa

Abbxepp. Juana Nuksux. Kanawpga

E+kagn? xa`men`madpuerjawClkagn$`fk

Ahprxa`r Kanawpgad @mgdepe f|deb xeragn furnerp ifudb gd pmfssgdl kannp gd Juana Nuksux maye rmegx f|d inayfux. gd `fksaxgpfd

rf frmex ixad`mgpe hfurgquep$ @exragd kannp g$e$ Pudleg \adl adb Hexoawa Rgkep Pquaxe anpf maye heed appf`gareb |grm a Kanawpgad

@mgdepe puhùnruxe ànneb rme Am Hedl puhùnruxe. |mg`m gp a `fdpuksrgfd+hapeb gbedrgrw$ Rmgp prubw gdrexyge|p a paksne fi xeragnexp

gd a dukhex fi pmfssgdl kannp gd Juana Nuksux. ifùpgdl kagdnw fd iapmgfd adb ngieprwne hapeb xeragn furnerp. |mexe rmew axe

gdrexyge|eb ahfur rmegx ùprfkex sxfigne$ Rme xepunrp axe rmed `fksaxeb |grm rme sxfigne fi rme kekhexp fi rme Am Hedl puhùnruxe rf

yexgiw gi rmepe axe gdbeeb rme kannp appf`gareb |grm gr$

Jew|fxbp `fdpuksrgfd. gbedrgrw. pmfssgdl kannp. Kanawpgad @mgdepe. puhùnruxe$

G$ GDRXFBU@RGFDRmgp sasex nffjp ar Kanawpgad @mgdepe xeragnexp

sexpse`rgyep fi grp ùprfkexp adb rme ifxèp rmar |fxj gdgdinued`gdl rme narrexp `fdpuksrgfd mahgrp$ A rfran fi 17

xeragnexp ixfk yaxwgdl furner rwsep axe gdrexyge|ebquangrargyenw xelaxbgdl rmegx ùprfkex sxfigne adb rmegdinuedèp rmew sexègye rf he gdprxukedran rf rme ùprfkexppmfssgdl `mfgèp$ Rme sasex helgdp |grm a ùxpfxw lnadè arKanawpgad @mgdepe xeragn furnerp gd Juana Nuksux adbsxfèebp rf xeyge| frmex ngrexaruxe fd hemaygfux gd pmfssgdl

kannp$ Gr rmed sxepedrp rme yge|sfgdrp fi peyexan xeragnexp

xelaxbgdl rme pf`gfngdlugprg` sxfignep fi rmegx ùprfkexp$ Rme sxebg`reb xepunrp axe rmar Kanawpgad @mgdepe pmfssexpixequedr Kanawpgad @mgdepe xeragn furnerp bue rf rmekeadgdl ekhebbeb gd `fdpuksrgfd pwkhfnp -airex Aajex.Heder+Kaxrgdez. adb Laxfnexa. 8331' aiifxbeb hw rme

@mgdepe+fxgedreb bepgldp fi rme furnerp$

GG$ KANAWPGAD @MGDEPE XERAGN FURNERP GD JUANANUKSUX?\MAR KAJEP RMEK PSE@GAN6

\mar gp pse`gan adb kajep rmgp prubw dfre|fxrmw gp rme ia`rrmar rme xepeax`mex. hegdl a pmfssex ar yaxgfup pmfssgdlkannp pgdè 8330 airex neaygdl mglm p`mffn. map dfrgèb rmarKanawpgad @mgdepe f|deb xeragn furnerp peek rf maye a ngie

fi grp f|d$ @fksaxeb rf frmex `magd xeragn furnerp pu`m ap

Kadlf -KDL'. _axa. RfsPmfs. HxgrgpmGdbga. fx frmex`fdlnfkexare rwsep. rme @mgdepe f|deb xeragn furnerp-|mermex f|deb hw a `magd fx a pgdlne furner' redb rf he yexw@mgdepe gd grp bgpsnawp$ Ifx gdpradè. eyed gi rme furner`fdpgprp fi a `magd. ea`m fi grp udgrp |gnn he pnglmrnw bgiiexedr

gd rexkp fi bepgld$ Fde fi rmepe gp a sfsunax xeragn furnerifudb gd Hexoawa Rgkep Pquaxe -a pmfssgdl kann'. |mg`m gprme Ann XK 13 adb Ann XK 85 furnerp$ Rmepe redb rf heifudb ann fyex Hexoawa Rgkep Pquaxe. fd bgiiexedr neyenp wersfppeppgdl pfkermgdl gd `fkkfd |mg`m edahnep fde rfgbedrgiw gr ap hegdl saxr fi a `magd. pu`m ap @mgdepe nerrexgdl$

Adfrmex gp rme xarmex sfsunax Ifxrude @mgdepe hfurgque.|mg`m gp anpf ifudb psxeab rmxfulmfur Hexoawa Rgkep Pquaxe.

|grm 8 furner udgrp ar neapr$ Rme frmex furpradbgdl`maxa`rexgprg` fi rmepe gp rme nf| sxg`gdl fi lffbp. wer |grmiapmgfdp us rf bare |grm rme rgkep$ Rmepe iapmgfdp redb rf hegdpsgxeb hw Jfxead. Oasadepe. adb kagdnw Mfdl Jfdl adb

Rag|ad rxedbp$ Nepp pf gp rme gdinuedè fi \eprexd iapmgfdprwnep. anrmfulm ledexannw lnfhan iapmgfd rxedbp redb rf`fdyexle pfke|mexe -ifx gdpradè pgdè Kg`maen Oa`jpfdpbearm kgngraxw `mg` peekp rf maye he`fke gd yflue'$ Ngdjpher|eed rme ùnruxan àsgran sxfygbeb hw rmepe pgrep fifhpexyargfd adb rme ifxkargfd fi gbedrgrw akfdl grp pmfssexp.hengeyeb rf he kagdnw Kanawpgad @mgdepe. axe repreb rmxfulm

a per fi gdrexyge|p$ Rmgp `fnne`rgfd fi quangrargye gdrexyge|prmed mfsep rf laule rme gdinuedèp fd pmfssexp pmfssgdl

mahgrp. adb rajep snaè rmxfulmfur a ie| pmfssgdl kannp gdJuana Nuksux. gd fxbex rf xadbfkgze rme pene`rgfd fi

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2/7

xeragnexp hegdl gdrexyge|eb. pf ap rf ayfgb rme eiie`rp fileflxasmgàn pgkgnaxgrw fx seex gdinuedè fd xepsfdpep$

GGG$AXEYGE\ FD @FDPUKSRGFD HEMAYGFUX GD PMFSSGDLKANNP

Rme ngdjp her|eed `fdpuksrgfd adb gbedrgrw ifxkargfdmaye heed e}snfxeb hw Yad Lfxs -8335'$ Gd rme sasex YadLfxs dfrep rme esmekexan quangrw fi gbedrgrw gd`fdreksfxaxw pf`gerw bepsgre grp iud`rgfd gd bgiiexedrgargdlfx pgkgnaxgpgdl fdepeni rf rme xepr fi pf`gerw $ Rmar sefsne axeahne rf `fdprxu`r adb xe`fdprxu`r rmegx peni fd rmegx |mgk

gp ia`gngrareb rmxfulm rme kapp ayagnahgngrw fi pmfssgdlayeduep$ Rmgp àd he gnnuprxareb hw rme kaxjergdl adb kappkaduia`ruxgdl fi `nfrmep rf pugr a saxrgùnax ledxe+igebngieprwne$ Ifx e}aksne. rme ekf puhùnruxe gd Akexgà map heed naxlenw `fkkfbgrgpeb hw hxadbp pu`m ap Mfr Rfsg`$Dfd+ekfp. fx sefsne |mf a`ruannw bf dfr gbedrgiw |grm grp

gbefnflw hur deyexrmenepp abkgxe grp iapmgfdp axe ahne rfassxfsxgare eapgnw adb a`èppghnw rmepe lffbp$ Pf rmekeadgdl fi rme puhùnruxe he`fkep puhyexreb$

Lefxl Pgkken gd @unruxe adb rme Quadrgrargye Gd`xeapegd Karexgan @unruxe -Kgnnex. 8331' |xgrep ahfur rme gd`xeapegd karexgan ùnruxe adb nal gd gdbgygbuan ùnruxe$ Rmexenargfdpmgs her|eed rme ifxkex adb rme narrex. Pgkken

|xgrep. gp gdyexpe$ Bepsgre rme gd`xeape gd karexgan ùnruxe.gdbgygbuan ùnruxe map dfr he`fke kfxe xeigdeb. eyed gd rmeussex prxara$ Gr map. Pgkken dfrep. ixequedrnw be`ngdebgd ia`r$ Kappgigàrgfd fi `fdpukex sxfbu`rp adb rme eiie`rp grmap fd rme `fdpukexp kgdb. gp a rfsg` ku`m `fyexeb gdXgrzexp K`Bfdangbgpargfd$

Rme bgpaiie`rgfd bgpsnaweb hw badbwgpk. |mg`m axfpe gdrme nare 17rm èdruxw gd Euxfse. |ap fde fi rme igxpr ruxdgdlsfgdrp ifx `nfrmgdl rf pwkhfngze xehenngfd. adb rmup lgye rme|eaxex pfke ifxk fi gdbgygbuan gbedrgrw $ Rmgp àd he peed ap

ngdjeb rf `fdpukex hemaygfux gd `mffpgdl èxragd paxrfxgangrekp$ Mf|eyex. |grm rme lxf|rm fi kapp kaxjergdl. rme

gdgrgan eppedè fi puhyexpgfd ifudb gd puhùnruxan prwnep mapheed bgnureb rf kexenw sg`jgdl adb `mffpgdl ixfk a |gbexkg}$

Rgxkgzg. Xemkad. adb Pagi -8337' gd rmegx prubw fi`fdpukex gksunpe huwgdl hemaygfux kedrgfdp rmar gr gp peedrmar pmfssgdl kann f|dexp rxw rf e}snfgr gksunpep$ Rme

prubw anpf kedrgfdeb rmar a``fxbgdl rf Saxj -8339'. a

sfpgrgye xenargfdpmgs fi iapmgfd gdyfnyekedr |grm rmegksunpe huwgdl hemaygfux fi rme `fdpukexp |ap xesfxreb$Mf|eyex. Rgxkgzg. Xemkad. adb Pagi `fd`nube rmar gd rmegxprubw. prargprg`p pmf|eb a delargye appf`gargfd her|eediapmgfd gdyfnyekedr adb arrgrubgdan adb hemaygfuxan apse`rp

fi gksunpe huwgdl$ Rmar gp rf paw rmar rme narrex `fd`nubeprmar pmfssgdl ifx iapmgfd gp dfr kexenw fd gksunpe hur sxe+kebgrareb$

Rme xepunrp fi rmgp xepeax`m prubw `neaxnw gdbgàre rmarrmexe e}gprp a |eaj appf`gargfd her|eed `fdpukex ngieprwne.

iapmgfd gdyfnyekedr adb sfpr+be`gpgfd prale fi `fdpukexp sux`mapgdl hemaygfx |grm rme gksunpe huwgdl hemaygfx

gd`nubgdl rme arrgrubgdan ap |enn ap hemaygfxan apse`rp fi rme

`fdpukexp huwgdl hemaygfx$ Sxe+be`gpgfd prale fi`fdpukexp sux`mapgdl hemaygfx eprahngpmeb prxfdlappf`gargfd |grm rme gksunpe huwgdl hemaygfx fi rme`fdpukexp$Z2[

Rmup. |e deeb rf nffj ifx frmex ia`rfxp rmar gdinuedè rmgp

pmfssgdl hemaygfux$ Hfuxbgeup mahgrup `fkep gd ap a

madbw `fdèsr gd pgruargdl rme huwex |grmgd rmegx sexègyebxenargfd rf rme pf`gan adb e`fdfkg` |fxnb$ Hfuxbgeu |xgreprmar ,rme `napp prxu`ruxe fi pf`gerw$$$he`fkep gdrexdangpeb gdbgprgd`r `napp mahgrup,$

,Ea`m mahgrup ekhfbgep hfrm rme karexgan `fdbgrgfdp fie}gpredè fi rme `napp adb rme pwkhfng` bgiiexedrgargfdp -el$mglm&nf|. xg`m&sffx' rmar àrelfxgpe adb xadj grp xenargfd rffrmex `nappep$ Gdbgygbuanp rmed edrex rme yaxgfup igenbp firapre |grm bgpsfpgrgfdp rmar sxebgpsfpe rmek rf kaje ngieprwne`mfgèp `maxa`rexgprg` fi rmegx `napp mahgrup$, Z5[

\fxjgdl `napp Kanawpgad @mgdepe sux`mape lffbpxeneyadr rf rmegx gdrexeprp adb |mg`m rmew ieen bfep dfrherxaw rmegx fxglgdp$ \eaxgdl pfkermgdl `nfpenw appf`gareb|grm RY pmf|p ngje Lfppgs Lgxn kglmr dfr `fxxepsfdb rf

rmegx fxglgdp ap ku`m ap a Jfxead fx Rag|adepe RY bxaka|funb$

Mfnr -8331' `mannedlep Hfuxbgeup rmefxw fi ùnruxanàsgran gd xenargfd rf `fdpuksrgfd sarrexdp hw pawgdl rmar gdAkexgà. rme ifùp pmfunb he fd a`ruan `fdpuksrgfdsxfbu`rp ap fssfpeb rf sxa`rgè$ Mf|eyex. gr gp anpf dfreb

hw Mfnr rmar?

Udngje e`fdfkg` rmefxgep fi kaxjerp gd |mg`m sefsne axe`fdègyeb ap prxarelg` a`rfxp. gd Hfuxbgeup rmefxw. xepfuxèprmar axe yanueb gd igenbp fi `fdpuksrgfd axe daruxangzeb adbkwprgigeb gd rme mahgrup ap raprep adb `fdpuksrgfd sxa`rgèp$

Oead Haubxgnnaxb. kead|mgne. bgpùppep rme ,`fdbgrgfdgdlfi deebp, |mg`m gp ap me pawp. ku`m ngdjeb gd sfsunaxbgpùppgfdp rf abyexrgpgdl ap a ia`gngrarfx$ Kapp ùnruxe. mekedrgfdp. redbp rf|axb rme lnfxgigàrgfd fi e}èppgye |eanrm.fx aiinuedè. rf rme sfgdr rmar sefsne axe pesaxareb ixfk rmegxrxue deebp $ Rmgp sxfèpp. |mg`m gp rme sxfèpp fi angedargfd.

sxfkgpep `fdpukexp pfkermgdl |grm |mg`m rf ignn rmegx sexègyeb eksrw yfgbp$ Ifx gdpradè. |fxjgdl `nappKanawpgad @mgdepe hengeye rmew àd arragd rmegx bxeakp hwbxeppgdl ngje rmegx iayfuxgre Eapr Apgad -kagdnw Rag|adepe'ènehxgrw. epse`gannw gd prwnep sxfsalareb hw reneygpgfd xeangrwranedr pmf|p |mg`m edahne ankfpr adwfde |grm a kgdgkuk

akfudr fi ranedr rf pradb a `madè rf |gd$ Hw bxeppgdl ngjermek. rme Kanawpgad @mgdepe hengeye rmew axe hxgdlgdlrmekpenyep fde pres deaxex rf rmegx mexfep$

Kealmad Kfxxgp -17==' |xgrep gd Rmgdlp rf bf |grmPmfssgdl @edrxep ahfur rme sfpgrgfdgdl fi |fkedp ngyep gdrme pmfssgdl èdrxe ap a snaè rf he peed adb rf delfrgare

gbedrgrgep$ Rme pmfssgdl èdrxe map eyfnyeb ixfk rmar fi akaxjersnaè rf a igenb fi gdrexa`rgfdp adb e}`madle fi peni+sexèsrgfd akfdl grp ùprfkexp$ Sefsne beigde adb xebeigde

rmegx upe fi pmfssgdl kannp ap a sxgyare adb suhng` psaè hewfdb oupr rme e`fdfkg` xeank$ Rmgp gp rxue ap iax ap

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3/7

Hexoawa Rgkep Pquaxe gp `fdèxdeb$ Fd |eejedbp ap |enn apfd p`mffn mfngbawp. bxfyep fi wfudlprexp gkgrargdl iapmgfdrxedbp ixfk Eapr Apga. saxrgùnaxnw rme Eneladr Lfrmg` Nfngraadb Axgprxf`xar iapmgfdp ixfk Oasad ad he peed$

Aajex. Heder+Kaxrgdez. adb Laxfnexa -8331' axlueb gdrmegx xepeax`m rmar rme keadgdl ekhebbeb gd `fdpuksrgfdpwkhfnp. pu`m ap `fkkex`gan hxadbp. àd pexye rf xesxepedr

adb gdprgrurgfdangze rme yanuep adb hengeip fi a ùnruxe$ Gr gp

rmup rmar rme aurmfx fi rmgp sasex peejp rf gdyeprglare gi rmgp gpgdbeeb pf. |mexehw Kanawpgad @mgdepe redb rf|axbppmfssgdl gd rme Kanawpgad @mgdepe f|deb xeragn furnerp buerf a pedpe fi iakgngaxgrw |grm pu`m pwkhfnp ap kedrgfdebeaxngex. ngje rme @mgdepe nerrexgdl fx rme `fnnfqugan pfudbgdl

pmfs dakep$Xelaxbgdl rme fxglgdp fi pmfssgdl kannp adb grp furxea`m

gd Juana Nuksux. Sxfi$ Bx$ Pgem Nee Keg Ngdl gd mexgdauluxan ne`ruxe gd Udgyexpgrw fi Kanawa `maxreb rme xgpe fixeragn prxu`ruxep ia`gngrargdl `fdpuksrgfd$ A``fxbgdl rf rmene`ruxe.

Rme 17=3p pa| de| kfbenp fi ifxegld edrxw adb rme xgpefi naxle pàne nfàn xeragnexp$ Rmepe gd`nubeb kfxepfsmgprgàreb xeragn ifxkarp |med nfàn ap |enn ap ifxegld+f|deb pse`ganrw `magd prfxep psxfureb e$l$ Pfkexper Haw.Eapr Gdbga. Hfppgdg. Lgfxbada. gd`nubgdl peyexan 82+mfux

`fdyedgedr prfxep ngje


4/7

9$ Maye wfu meaxb fi rme rexk Am Hedl6 Gi wfu maye.bf wfu rmgdj gr gp rxue rmew maye `fnfuxiun magx6 Dfr xeannw$Df$

Sfsunax Kanawpgad @mgdepe Nadluale Hnfllex&FdngdeHfurgque F|dex

1$ \mar gp rme dukhex fi ùprfkexp bagnw&kfdrmnw6233t=33 ygpgrfxp rf |ehpgre bagnw

8$ \mg`m bepgldp axe rme kfpr sfsunax6 Hapg` adb

|eax+ahne sgeèp0$ Axe kfpr fi wfux ùprfkexp @mgdepe6 Axe rmexe

kfxe Edlngpm+pseajgdl fx @mgdepe+pseajgdl @mgdepe6 Kfprfi rmek axe @mgdepe. adb pfke Kanaw$ Kfxe Edlngpmpseajgdl

2$ Bf wfu rmgdj wfux ùprfkexp axe gdinuedèb hwabyexrgpgdl. fx frmex kebga6 Wep

5$ \mar gp rme ale xadle fi wfux uprfkexp6 1=+05

Hfurgque F|dex ar Pudleg \adl R+Mfs1$ Dukhex fi ùprfkexp bagnw6 Besedbp. kfxe fd

|eejedbp$ -@funbdr pse`giw dukhex'8$ \mar rwsep fi `nfrmep axe sfsunax6 \mar pfxr fi

iapmgfd bfep wfux pmfs ifnnf|6 Rmag iapmgfd$ Ifnnf| Rmagkalazgdep ixfk Hadljfj$ Rme `nfrmep axe anpf ixfkHadljfj$ -Pmf|p rme xepeax`mex a pra`j fi Rmag iapmgfdkalazgdep |mg`m axe fd mex `fudrex. pawgdl rmew axxgye ea`m

kfdrm |grm rme `nfrmgdl prf`jp'$0$ Axe kfpr fi wfux ùprfkexp @mgdepe6 Axe rmexe

kfxe Edlngpm+pseajgdl fx @mgdepe+pseajgdl @mgdepe6Kfprnw$ Pfke axe anpf Kanaw. hur rme neapr Gdbgad$ Annnadlualep$

2$ \mar gp rme ale xadle fi wfux ùprfkexp6 Kfprnw

83 pfkermgdl$ Hur pfke audrgep anpf$5$ Bf wfu rmgdj wfux ùprfkexp axe gdinuedèb hw

abyexrgpgdl. fx bf wfu xe`fkkedb rmek rme sxfbu`rp6 \e bfxe`fkkedb pfkergkep. |mg`m `nfrmep rmew |funb nffjherrex gd$ -Gdygrep rme xepeax`mex rf `fke adb pmfs pfkergke'$

Jdg`j+jda`jp adb A`èppfxgep Furner \fxjex. Pudleg\adl R+Mfs

1$ Dukhex fi ùprfkexp bagnw6 Fd |eejedbp. |e mayeahfur 53 a baw$

8$ \mar rwsep fi a`èppfxgep axe sfsunax6 Kfhgnesmfde a`èppfxgep

0$ Axe kfpr fi wfux ùprfkexp @mgdepe6 Axe rmexe

kfxe Edlngpm+pseajgdl fx @mgdepe+pseajgdl @mgdepe6Upuannw @mgdepe$ Pfkergkep rmew pseaj Edlngpm adbpfkergkep Kanaw$ -rme |fxjex gp a ifxegldex'

2$ \mar gp rme ale xadle fi wfux ùprfkexp6Reedalexp adb 83 pfkermgdlp$

5$ Bf wfu rmgdj wfux ùprfkexp axe gdinuedèb hw

abyexrgpgdl6 Kalazgdep ixfk Mfdl Jfdl adb Rag|ad$

Mgs+Mfs Hfurgque \fxjex. Pudleg \adl1$ Dukhex fi ùprfkexp bagnw6 038$ \mar rwsep fi `nfrmep axe sfsunax6 Rme Eb Maxbw

hxadb$ Pfke ngje rme hngdl+hngdl$ Pfke axe ifnnf|gdl

ùxxedr rxedbp$0$ Axe kfpr fi wfux ùprfkexp @mgdepe6 Axe rmexe

kfxe Edlngpm+pseajgdl fx @mgdepe+pseajgdl @mgdepe6

@mgdepe. Kanaw. Gdbgad$

2$ \mar gp rme ale xadle fi wfux ùprfkexp6 83 rf 03snup$

5$ Bf wfu rmgdj wfux ùprfkexp axe gdinuedèb hwabyexrgpgdl6 A nfr fi abyexrgpgdl$ Kalazgdep$

Hfurgque F|dex. Pudleg \adl1$ Dukhex fi ùprfkexp bagnw6 83 rf 03

8$ \mar rwsep fi `nfrmep axe sfsunax6 \mar pfxr fi

iapmgfd bfep wfux pmfs ifnnf|6 Kagdnw Mfdl Jfdl iapmgfd.fd a neppex pàne Oasadepe adb Jfxead iapmgfd$ Fux iapmgfdpaxe equannw sfsunax$

0$ Axe kfpr fi wfux ùprfkexp @mgdepe6 Axe rmexekfxe Edlngpm+pseajgdl fx @mgdepe+pseajgdl @mgdepe6

@mgdepe adb Kanaw$ Rme @mgdepe pseaj @mgdepe kfxe$2$ \mar gp rme ale xadle fi wfux ùprfkexp6

Reedalexp. 83 pfkermgdlp. pfke audrgep$

GR Xesagx adb A`èppfxgep Pmfsjeesex. Rgkep Pquaxe1$ Dukhex fi ùprfkexp bagnw6 = rf 7 fd |eejedbp

8$ \mar `fksurex hxadb gp sfsunax6 Aèx$0$ \mw bf wfu rmgdj gr gp sfsunax6 Rme quangrw. adb

grp measex$2$ Axe kfpr fi wfux ùprfkexp @mgdepe6 Axe rmexe

kfxe Edlngpm+pseajgdl fx @mgdepe+pseajgdl @mgdepe6 Kfpraxe @mgdepe. pseajgdl gd Edlngpm$

5$ \mar gp rme ale xadle fi wfux uprfkexp6 83 rf 239$ Bf wfu rmgdj wfux ùprfkexp axe gdinuedèb hw

abyexrgpgdl. fx bf wfu xe`fkkedb rmek rme sxfbu`rp6 Wep$

@akexa adb smfrf pexygèp pmfs f|dex. Rgkep Pquaxe1$ Dukhex fi ùprfkexp bagnw6 033

8$ \mar àkexa hxadbp axe sfsunax6 Dgjfd0$ \mw bf wfu rmgdj gr gp sfsunax6 Oupr bf|dpragxp. |e

maye rme Dgjfd @edrex. |mf xe`fkkedbp grp ùprfkexpuspragxp$

2$ Axe kfpr fi wfux ùprfkexp @mgdepe6 Axe rmexekfxe Edlngpm+pseajgdl fx @mgdepe+pseajgdl @mgdepe6 Kg}eb.

pfke ifxegldexp. kfpr @mgdepe$ Pgdè rmgp pmfssgdl kann gpaxfudb a @mgdepe axea$ Kagdnw Edlngpm pseajgdl$

5$ \mar gp rme ale xadle fi wfux ùprfkexp6 83 rf 93$A nfr axe reedalexp rff$

9$ Bf wfu rmgdj wfux ùprfkexp axe gdinuedèb hwabyexrgpgdl6 Wep$

Ra}g bxgyex ixfk @mexapAd a``fudr hw rme xepeax`mex fi a ra}g bxgyex gd @mexap

pmaxgdl mgp e}sexgedèp?Fd rme |aw ha`j ixfk a ixgedb,p `fdyfàrgfd gd a

udgyexpgrw gd @mexap. a rf|d gd Juana Nuksux. rme ra}g bxgyexarreksreb rf kaje `fdyexpargfd gd @mgdepe$ Pseajgdl gd

Kadbaxgd. me apjeb ke a queprgfd rf |mg`m G xesngeb gdEdlngpm$ Me rmed apjeb |mw G bgb dfr pseaj gd @mgdepe`fdpgbexgdl G |ap ixfk Juana Nuksux adb mab saxedrp |mfaxe @mgdepe$ G rmed apjeb gi rme kaofxgrw fi sefsne gd @mexappsfje gd @mgdepe bgane`rp -gd`nubgdl Kadbaxgd' rf |mg`m mepagb wep$ Hegdl ixfk @mexap. me e}snagdeb rmar rme kfpr

|gbenw upeb bgane`r gd @mexap |ap @adrfdepe. |mgne a pe`fdb|gbepr upeb bgane`r |ap Mfjjged$ G apjeb mgk |mw sefsne gdKanawpga |exe gd`xeapgdlnw kfygdl ixfk rme fdè+bfkgdadr

@adrfdepe bgane`r rf Kadbaxgd -rme @mgdepe fiig`gannadluale'$ Me xesngeb rmar ap @mgda |ap lxf|gdl ap a |fxnb

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pusexsf|ex. rmexe |ap a rxedb ifx rme Kanawpgad @mgdepe rfgkkexpe rmekpenyep gd rme Kadbaxgd nadluale$

Kappale @magx xeragn appgpradr. GFG Kann1$ Dukhex fi ùprfkexp bagnw6 038$ \mar kappale `magxp axe sfsunax6 Rme Pkaxr Agx

Snup Kappale @magx. rme Pkaxr Nfudle. rme 8+gd+1 pfia |grm

Rmag kappale$

0$ \mw bf wfu rmgdj gr gp sfsunax6 Sefsne ngje rmekappale `magxp heàupe gr mensp rmek rf xena}$ Anpf rmew axepse`gan rf fux hxadb. |mg`m fiiexp zexf lxaygrw sfpgrgfd. |eaxe rme igxpr kfben fur$

2$ Axe kfpr fi wfux ùprfkexp @mgdepe6 Axe rmexe

kfxe Edlngpm+pseajgdl fx @mgdepe+pseajgdl @mgdepe6@mgdepe. Kanaw. Gdbgadp$ Rme @mgdepe pseaj kfprnw @mgdepe.hur anpf Edlngpm adb Kanaw$

5$ \mar gp rme ale xadle fi wfux ùprfkexp6 03 adbahfye$

Kedp nfrmgdl xeragn appgpradr. GFG Kann1$ Dukhex fi ùprfkexp bagnw6 038$ \mexe bf rme iapmgfd rxedbp `fke ixfk6 Kabe gd

Kanawpga$ Hxadbp ixfk Kanawpga$0$ Axe kfpr fi wfux ùprfkexp @mgdepe6 Axe rmexe

kfxe Edlngpm+pseajgdl fx @mgdepe+pseajgdl @mgdepe6 Wep.

kfprnw$ Gd @mgdepe$2$ \mar gp rme ale xadle fi wfux uprfkexp6 03 rf 23$5$ Bf wfu rmgdj wfux ùprfkexp axe gdinuedèb hw

abyexrgpgdl6 Bfdr jdf|$

Iakgnw nfrmgdl xeragnex. GFG Kann

1$ Dukhex fi ùprfkexp bagnw6 Fd |eejbawp axfudb13. fd |eejedbp axfudb 53$

8$ \mexe bf rme iapmgfd rxedbp `fke ixfk6 @mgda.Rmagnadb. pfke nfàn$

0$ Axe kfpr fi wfux ùprfkexp @mgdepe6 Axe rmexekfxe Edlngpm+pseajgdl fx @mgdepe+pseajgdl @mgdepe6 Dfr

kfpr. pfke Kanaw adb Gdbgad$2$ \mar gp rme ale xadle fi wfux ùprfkexp6 Ann alep.

|e maye `mgnbxedp. nabgep. kedp `nfrmgdl$5$ Bf wfu rmgdj wfux ùprfkexp axe gdinuedèb hw

abyexrgpgdl6 Df$

Pmfe pmfs xeragn appgpradr. GFG Kann

1$ Dukhex fi ùprfkexp bagnw6 1338$ \mar pmfep axe sfsunax6 Sefsne maye bgiiexedr

raprep0$ Axe kfpr fi wfux ùprfkexp @mgdepe6 Axe rmexe

kfxe Edlngpm+pseajgdl fx @mgdepe+pseajgdl @mgdepe6@mgdepe. Kanaw. Gdbgad$

2$ \mar gp rme ale xadle fi wfux uprfkexp6 Ann alep$5$ Bf wfu rmgdj wfux ùprfkexp axe gdinuedèb hw

abyexrgpgdl6 Wep. hur |e anpf xe`fkkedb$

Nabgep nfrmgdl hfurgque xeragnex. GFG Kann1$ Dukhex fi ùprfkexp bagnw6 Ie| redp

8$ \mar rwse fi `nfrmep axe sfsunax6 \mexe bf rmeiapmgfdp fke ixfk6 Fiigè |eax$ Pgdlasfxe iapmgfd$

0$ \mw bf wfu rmgdj gr gp sfsunax6 Oupr bf|dpragxp. |e

maye rme Dgjfd @edrex. |mf xe`fkkedbp grp ùprfkexpuspragxp$

2$ Axe kfpr fi wfux ùprfkexp @mgdepe6 Axe rmexekfxe Edlngpm+pseajgdl fx @mgdepe+pseajgdl @mgdepe6 Wep.rmew pseaj @mgdepe$

5$ \mar gp rme ale xadle fi wfux uprfkexp6 83 rf 23$9$ Bf wfu rmgdj wfux ùprfkexp axe gdinuedèb hw

abyexrgpgdl6 Df$

Magx sxfbu`r pussngex. GFG Kann

1$ Dukhex fi ùprfkexp bagnw6 83 rf 038$ \mar grekp axe sfsunax6 Pmaksff adb pexuk$0$ \mg`m hxadbp axe rme kfpr sfsunax6 Rmewxe

equannw sfsunax$2$ Axe kfpr fi wfux ùprfkexp @mgdepe6 Axe rmexe

kfxe Edlngpm+pseajgdl fx @mgdepe+pseajgdl @mgdepe6 Kfpraxe @mgdepe. pseaj @mgdepe$

5$ \mar gp rme ale xadle fi wfux ùprfkexp6 Kfprnw03 rf 23. nepp gd rmegx 83p$ Kfxe audrgep$

9$ Bf wfu rmgdj wfux ùprfkexp axe gdinuedèb hwabyexrgpgdl6 Pfkergkep$ \e anpf xe`fkkedb gi rme sxfbu`r

gp lffb$

Sfsunax udgpe} magx panfd prwngpr -|grm kadw hxad`mepa`xfpp rme fudrxw'. GFG Kann

1$ Dukhex fi ùprfkexp bagnw6 Her|eed 15 rf 838$ \mar magxprwnep axe sfsunax6 Prwngpm fdep$

0$ \mexe bf rme prwnep `fke ixfk&gdpsgxeb hw6 MfdlJfdl -pedgfxp'. pfke Rag|ad -oudgfxp'. Jfxea. adb neaprOasad$

2$ Axe kfpr fi wfux ùprfkexp @mgdepe6 Axe rmexekfxe Edlngpm+pseajgdl fx @mgdepe+pseajgdl @mgdepe6Kfprnw @mgdepe$ Nadluale gp kg}eb$

5$ \mar gp rme ale xadle fi wfux ùprfkexp6 83 rf 93$A nfr axe reedalexp rff$

9$ Bf wfu rmgdj wfux ùprfkexp axe gdinuedèb hwabyexrgpgdl6 Rmew kglmr nffj ar kalazgdep. hur prwngprpkglmr xe`fkkedb gi rme kalazgde e}aksnep axe dfr pugrahneifx rmek$

@nfrmgdl furner xeragnex. psfxrw |eax. GFG Kann

1$ Dukhex fi ùprfkexp bagnw6 Axfudb 538$ \mar `nfrmgdl prwnep axe sfsunax6 Nfdl pneeyeb

pmgxrp adb fnnaxeb R+pmgxrp0$ \mexe bf rme iapmgfdp `fke ixfk6 Ixfk Kanawpga

2$ \mw bf wfu rmgdj gr gp sfsunax6 @uprfkexp nffj ifx`fnnax R+pmgxrp rme kfpr$

5$ Axe kfpr fi wfux ùprfkexp @mgdepe6 Axe rmexekfxe Edlngpm+pseajgdl fx @mgdepe+pseajgdl @mgdepe6 Kg}eb.@mgdepe. Aixgàd. Gdbgad$

9$ \mar gp rme ale xadle fi wfux ùprfkexp6 19 rf 03

pfkermgdl$


6/7

nfub$ Ap ifx kupg` rme Am Hedl map heed pagb rf sxeiex@mgdepe sfs. re`mdf. adb xf`j$ Rmew axe pagb rf ngjepmfssgdl. madlgdl fur. lakgdl. jaxafje. adb `nuhhgdl$ Rmewaxe bep`xgheb rf he eksnfweb ap rwsgànnw gd panep. ap nfadpmaxjp. ke`madg`p. ofhnepp. fx ap bepgldexp$Z13[

Gr map heed |gbenw hengeyeb rmar rme Am Hedl sxeiexp rfpmfs gd a pene`r ie| pmfssgdl kannp gd Juana Nuksux$ Rmepe

gd`nube Pudleg \adl. Hexoawa Rgkep Pquaxe. @mexap

Negpuxe Kann. adb frmex kannp |grm mglm Kanawpgad @mgdepebedpgrw$ Ifx rmgp suxsfpe rme gdrexyge|p |exe bfde gd a ie|pmfssgdl kannp. kagdnw rmfpe igrrgdl rme bep`xgsrgfd fimaygdl mglm Kanawpgad @mgdepe bedpgrw$

AdanwpgpIxfk rme igdbgdlp gr gp assaxedr rmar |mgne rme xeragn

furnerp gdrexyge|eb axe sxgkaxgnw f|deb adb praiieb hwKanawpgad @mgdepe. grp sarxfdp axe dfr deèppaxgnw pf$ Rmexegp gd ia`r a kunrgùnruxan bgkedpgfd rf rme kg} fi pmfssexpbepsgre jdf|gdl rmar rme iapmgfdp axe @mgdepe fxgedreb$

Rme dukhexp fi ùprfkexp yaxw her|eed ad ayexale fi 13sex baw rf a ie| mudbxeb$ Rme grekp sfsunax |grm ùprfkexpaxe `mfped bue rf rme ia`r rmar rmew axe aiifxbahne. maye lffbquangrw. axe eapw rf kagdragd -ifx magxprwnep'. `nfrmep rmar axe|eaxahne. iapmgfd ixfk rme hfurgquep pussngex `fudrxw. a hxadbp ùnr ifnnf|gdl -Eb Maxbw'. adb udgquedepp fi

sxfbu`r$ Rmexe axe eyed pfke |grm gdbgygbuangprg` redbed`gep.ap eygbedèb gd rme xeragnexp xepsfdpe Sefsne maye bgiiexedrraprep$

Gr gp anpf assaxedr rmar dfr ann pmfssexp hape rmegx sxeiexedèp usfd abyexrgpgdl gdinuedèp$ Rmexe axe pfke|mf maye heed xe`fkkedbeb hw rme xeragn appgpradrp ap rf

|mar nffjp lffb fx |fxjp ifx rmek |enn$ Fur fi 17 perp. 13fi rme xepsfdpep rf rme queprgfd xelaxbgdl |mermex ùprfkexpaxe gdinuedèb hw abyexrgpgdl axe gd rme sfpgrgye$

Peyexan rgkep. |med rmgp queprgfd |ap sfpeb. kalazgdep|mg`m |exe beekeb hw rme xeragnex rf maye ad eiie`r fdùprfkex sux`mapgdl |exe anpf kedrgfdeb$ Rmepe |exe

dakeb rf he kalazgdep ixfk fx ahfur Mfdl Jfdl. Rag|ad.adb anpf Rmagnadb$

7 fur fi rme 17 xepsfdpep xegrexare rmar rme Kanawpgad@mgdepe sarxfdp |mf lf rf rmegx pmfsp bf pseaj sxgkaxgnw gd@mgdepe$ Rme xeapfd rmgp queprgfd |ap apjeb gp bue rf rmeappuksrgfd rmar a @mgdepe ebuàreb sexpfd |funb dfxkannwpraxr pseajgdl gd @mgdepe igxpr adb ifxekfpr usfd keergdl

adfrmex pussfpeb @mgdepe nadluale pseajex$ Iuxrmexkfxermexe |funb he df frmex |aw ifx rme xeragnex rf jdf| ahfurrme ùprfkexp ebuàrgfdan ha`jlxfudb frmex|gpe$ Rmgppmf|p rmar Pudleg \adl. |mgne hegdl a kaofx mfrpsfr ifxiapmgfd adb ngieprwne. map xeèdrnw he`fke kfxe fi a rfuxgprarrxa`rgfd adb rmup nuxep ùprfkexp ixfk ann axfudb rme

`fudrxw ap |enn ap fyexpeap rfuxgprp$ Rme kg} fi pmfssexp maplxf|d. hur rme kaofxgrw gp prgnn Kanawpgad @mgdepe$

Rme fhpexyeb alep fi rme ùprfkexp axe ar a kead fi 83 rf03 weaxp fnb$ Pfke fi rme lffbp pfnb axe xeneyadr rf ann alep.pu`m ap ene`rxfdg`p$ Gd rexkp fi `nfrmgdl mf|eyex. rme alexadle èdrexp axfudb rme wfudl abunr àrelfxw$

@fxxepsfdbgdlnw pf. rme pmfsp axe dfrahnw kagdnw fi rmewfudl abunr ale xadle gd rexkp fi sarxfdp$ Rmgp pmf|p rmarrme gd`fke neyen fi rme pmfs sarxfdp axe sfppghnw ar a edrxw

neyen |fxjexp panaxw |mg`m gp rf paw dfr rff mglm dfx rffnf|$ Rmepe axe anpf sefsne |mf maye negpuxe rgke rf pmfs.

adb rmew bf pf kfpr fired fd |eejedbp ap eygbedèb hwkfpr xeragnexp `nagkgdl mglm rxaiig` fd |eejedbp$ Ap ifx rmesfsunax @mgdepe nadluale hnfllex |grm mex f|d fdngde pmfs.mex naxle ifnnf|gdl fi wfudlprexp |grm Gdrexder a`èpp adbpayyw map edahneb mex rf àsgrangze fd rmgp lxfus fi prwne`fdpukexp$

Ap ifx prwne fx re`mdfnflgàn gdinuedèp. gr gp kagdnw Eapr

Apgad. anrmfulm rmexe gp dfr fde pse`gig` `fudrxw hur kadw$

Rf dfre. ap ifx rme queprgfd fd |mermex rme xeragnex jde||mar rme keadgdl fi rme rexk Am Hedl |ap. rme queprgfd|ap fdnw sfpeb gi rme xeragnex asseaxeb ixgedbnw adb dfr`mapgdl rgke$ Frmex|gpe. rme xepeax`mex ieaxeb rmar pu`m aqueprgfd |funb he peed ap a |apre fi rgke adb kglmr

sxfyfje ad udixgedbnw xepsfdpe. |mg`m |funb maksex rme sxfèpp fi gdrexyge|gdl$ Mf|eyex. |med rme queprgfd |apapjeb. rme xeragnexp ledexannw xe`fxbeb a hnadj xepsfdpe$ Gr gpgdrexeprgdl rf dfre rmar rmgp anpf massedeb akfdl rme uxhadwfurm pene`reb ifx rme fsgdgfd puxyew fd Am Hedl puhùnruxe|mf rmekpenyep xepekhneb Am Hedl$

Rme gdredrgfd fi rme prubw gp fdè alagd. rf `fksaxe gi rme sxfigne fi pmfssexp gd rme pene`reb ie| kannp gd JuanaNuksux |exe gdbeeb fi rme Am Hedl pf`gfe`fdfkg` ha`jlxfudb$ Rmup xeragnexp |exe gdrexyge|eb rf igdb fur girmgp |ap gdbeeb |mar rmew fhpexyeb akfdl rmegx `ngedrene$Rme xepunrp fi rme gdrexyge|p |exe rmed `fksaxeb |grm rme

sxfigne fi rme Am Hedl ifudb gd rme `masrex Am HedlPuhùnruxe? A Sfsunax Yge|$

Ixfk rmgp `fksaxgpfd. |e àd fhpexye rmar |mgne rme AmHedl puhùnruxe gp bep`xgheb ap maygdl a redbed`w rf pseajgd kagdnw @mgdepe. epse`gannw gd rme Mfjjged bgane`r:pmuddgdl Edlngpm udnepp gr gp `fksnerenw deèppaxw -adb

xepfxrgdl rf pseajgdl gd hxfjed Edlngpm': maygdl a nfye ifx`fdpsgùfup bgpsnaw fi rmegx rapre gd rme ifxk fi karexganlffbp pu`m ap hxadbeb. nfub `nfrmgdl fx oe|ennexw: adb axeledexannw udxeigdeb gd rmegx hemaygfux. rme bep`xgsrgfd lgyedhw xeragnexp fi rmegx ùprfkexp gp dfr deèppaxgnw pf$ Gd pfkegdpradèp rme xepunrp bf kar`m rme Am Hedl sxfigne. hur dfr gd

eyexw gdpradè$ Sexmasp rmgp `funb he bue rf rme `mfgè fixeragnexp gdrexyge|eb rme pmfsp `mfped bgb dfr àrex rfsxgkaxgnw @mgdepe ùprfkexp: fx rmar rme rxedb fi gkgrargdlEapr Apgad ènehxgrgep hw bxeppgdl angje map psxeab rf frmexermdg`grgep ap |enn$ Dyexrmenepp. rmexe |exe gdpradèp gd|mg`m rme bep`xgsrgfdp igr. adb rmar map sxfyed rmar rf aèxragd e}redr. hax ia`rfxp pu`m ap rme abfsrgfd fi rxedbp hw

frmex lxfusp. rmar Am Hedlp bf ixequedr pmfssgdl kannp gdJuana Nuksux |grm a mglm `fdèdrxargfd fi @mgdepe xeragnfurnerp$

Bfep Rmgp Sxfye @fdpuksrgfd Pmasep Gbedrgrw Akfdl rmeKanawpgad @mgdepe6

@exragdnw. ixfk rmgp bara per |e àd `fd`nube rmarsefsnep gbedrgrgep gd rexkp fi ùnruxan ha`jlxfudb ap |enn ap sux`mapgdl sf|ex xenare rf rmegx sux`mapgdl mahgrp. apa``fxbgdl rf rme xeragnexp$ Rf a èxragd e}redr sux`mapgdl@mgdepe adb Eapr Apgad gdpsgxeb lffbp xeaiigxk rme

hemaygfux fi rme @mgdepe pseajgdl `xf|b$ Mf|eyex apabyexrgpgdl gp dfr `greb rf he a kaofx gdinuedè. rmgp ngdj gpdfr rff xengahne. ap iax ap rmgp prubw gp `fdèxdeb$ Iuxrmex

gdrexyge|p gd rme ifnnf|gdl `masrex. edrgrneb Pmfssgdl

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Mahgrp mfsep rf adp|ex rmgp queprgfd ixfk a bgiiexedrbgkedpgfd. rmar fi rme pmfssexp$

YG$@FD@NUPGFDRmgp prubw gp ad arreksr rf xe`fxb rme fhpexyargfdp fi

xeragnexp ar pmfssgdl kannp ahfur rmegx ùprfkexp pmfssgdl

mahgrp. bue rf rme ia`r rmar rmew àd xeabgnw fhpexye naxle perpfi ùprfkexp `fkgdl gd adb fur fd a bagnw hapgp$ Rmgp gp eyedkfxe pf rmad rme xepeax`mex$ Medè rme pmfsjeesexpsfpgrgfd ap a bara rxeapuxe rxfye pmfunb dfr he gldfxeb$ Rmepe

igdbgdlp rmed pmann he `fksaxeb gd rme de}r `masrex rf apuxyew fi uxhad wfurm xelaxbgdl rmegx `fdpuksrgfd mahgrp. gd

fxbex rf ler hfrm pgbep fi rme sg`ruxe$

XEIEXED@EP

Z1[ Yad Lfxs. Oexekg$ 8335$ Wfurm. gbedrgrw adb `fdpuksrgfd? Axepeax`m kfben$ Bxair sasex sxesaxeb ifx rme

Profile of Malaysian Chinese Shoppers - Rachel SK Chan

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