Hello I’m Andrew Walker from @Tweetminster

www.tweetminster.co.uk

“I’m not on Twitter because telling people what I had for dinner last night or when I’m having a bath is irrelevant”

2009

2012

Technology affects behaviour & will impact B2B sooner or later

Business has to move away from funnel processes

Social networks mean multi-touch marketing& comms

Multi-touch is an audience multiplier

Industry network

Their friends, followers & networks

Client network

Event networks

Work Contacts

Media & bloggers

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Comms team

Copywriting/Marketing

Legal teamReal time Really long time

Funnel processes create inertia

POV acquisition in the B2B sectorBuild better B2B networks & generate demand through ‘continuous engagement’

How information disperses through social networks

Discovery

POV content

B2B chat

Reach

1. Create expert content in the right channels for business

Did you know 80% of Tweets are ‘neutral’?(i.e. makes no opinionated comment)

27% of all Tweets post a link to a news article of some sort.

Basically, become a neutral news feed to build connections on Twitter and Google +

2. Comment and respond to build ‘strong’ links that will build your POV sales network

3. Amplify your signals through news feed networks to generate SEO value from your content

4. Build a network of weak links to increase your POV reach through social engagement

5. Use data insight to develop a POV sales strategy, define your targets & measure your ROE

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Find influencers

Find the event network B2B network CRM & leads

Weak links = marketing Strong links = prospects

20 years ago these things were financially unrelated…

Our relationship with birthday cakes has made phones into cameras

The fact everyone is walking around with a live camera has turned us into the news media

Now they are interdependent in a multi-billion dollar economy