C. A. Julio Consultoria Empresarial Ltda. Al. Rio Negro, 585 – cj 141 – Torre A – Centro Adm. Rio Negro – 06454-000 - Alphaville – Barueri – SP

Fone 11 2176-3533 – www.carlosjulio.com.br

 

SAILING IS NECESSARY

Carlos Alberto Júlio, the son of commerce devoted Portuguese immigrants, has always been in love with work and the world surrounding it. Just a toddler, behind the counter of his father’s bar in São Paulo, he amused himself watching his father captivate clients.

It was marketing by who had never even read about the subject. “Moving the beer glasses around” to stimulate friendship among customers.

As a little boy he decided to sell his mother’s homemade codfish cakes (a traditional Portuguese delicacy) at the local amateur football field. The entrepreneurship worked! The product was indeed delicious but Carlos Júlio even at that very young age had already shown he had what it takes to be an excellent salesman.

A hard working young man, he went to public schools until he was 13 when he was approved in the selective process of the Instituto Tecnológico de Osasco where he studied Electronics. He’d go to school in the morning and work in the afternoon to pay the tuition.

It was a hard and demanding routine. He’d leave the house, in the south side of South America’s biggest city at 5:30am and take three buses to the west side, in Osasco, where he studied from 7:00am to noon. From 2:00pm until around 6:00pm he worked as a salesclerk at Foto Kodama.

On Monday, Wednesday and Friday nights, Carlos Alberto Júlio took an English course; on Tuesdays and Thursdays, photography. Around midnight he arrived home.

 

C. A. Julio Consultoria Empresarial Ltda. Al. Rio Negro, 585 – cj 141 – Torre A – Centro Adm. Rio Negro – 06454-000 - Alphaville – Barueri – SP

Fone 11 2176-3533 – www.carlosjulio.com.br

 

Carlos Júlio was the “poor kid” in his classroom at the Institute, thus making him have a very clear idea of what he wished for: a professional condition that would provide his future family, specially his children, with the security and tranquility that he himself lacked in his teenage years.

A MAN OF COUNTLESS TRIPS

Carlos Júlio decided to invest all that he was earning with his first jobs in education. Facing various difficulties, many of the neighborhood kids dropped out of school. To Júlio though, that seemed like quite a big strategic mistake. How would they be able to escape that situation if they didn’t rid themselves of ignorance?

With his savings he opened up his own car dealership when he was 18. By then, he was already going to Business School. Two years later, he became director of a trading company. Then he started studying Foreign Trade and at 23 he was running another trading company. Nine years later he took over his first president position in a multinational corporation.

A true workaholic, Carlos Júlio worked up to 16 hours a day. If the tasks were over, he would always find something else to do. And he never even took advantage of his 30 day vacation.

But that doesn’t mean he was incarcerated in cigarette-smoke filled offices. In twelve years working as a trader and eight running multinationals, he travelled around the world visiting more than sixty eight countries, learning about business, people and their cultures, totaling more than three hundred trips in all five continents.

 

C. A. Julio Consultoria Empresarial Ltda. Al. Rio Negro, 585 – cj 141 – Torre A – Centro Adm. Rio Negro – 06454-000 - Alphaville – Barueri – SP

Fone 11 2176-3533 – www.carlosjulio.com.br

 

Carlos Júlio continued his studies abroad. After graduating in Business, specializing in Foreign Trade in São Paulo, he got his Masters in Business in America and specialized in Strategic Marketing at Harvard Business School in Boston, at IMD in Switzerland and recently at the London Business School in the UK.

In 1999 when he was reinventing himself professionally in Boston he suddenly fell sick with fever. He came back to Brazil and the doctors diagnosed him as having the flu. But the symptoms persisted so he was back at the hospital where x-rays showed spots on his lungs which could be an inflammation or a lymphoma. It was a shock. It even crossed his mind that he had reached the end of life’s journey.

In January the following year a biopsy was made while he re-evaluated his professional life, his role in family and in society. It was a period of deep reflection. The diagnosis arrived a few days later. It was sarcoidosis, an autoimmune illness that could be treated with corticoids. A twenty-day period of anxiety, anguish and learning had come to an end.

Afterwards, Carlos Alberto Júlio presided HSM do Brasil, a world renowned company in the international seminars area for forming and updating leaders and it was there that he met the biggest personalities in the business world, people like Peter Drucker, Jack Welch, Tom Peters and many others.

In January 2008, Carlos Júlio became president at Tecnisa, one of the country’s largest and most innovative civil construction companies and led the company’s growth, focusing on customized and innovative construction management projects, on service qualifications and on the use of new technologies to communicate with suppliers, partners

 

C. A. Julio Consultoria Empresarial Ltda. Al. Rio Negro, 585 – cj 141 – Torre A – Centro Adm. Rio Negro – 06454-000 - Alphaville – Barueri – SP

Fone 11 2176-3533 – www.carlosjulio.com.br

 

and clients.

Currently he’s on the board of Camil Alimentos.

TEACHING AND COMMUNICATING

Able to constantly reinvent himself, Carlos Alberto Júlio is a charismatic speaker and a notable communicator. His lectures enrapture the audience, be it an audience full of students or renowned businessmen. A competent orator, he expresses himself clearly on the most complex subjects.

A master of the good mood, he sells out auditoriums and delights audiences all over Brazil. At the end of every presentation, there’s always someone asking him for “two minutes” of his attention, an idea overview, a book or even the presentation slides.

Carlos Júlio is recognized by Brazilian weeklies Veja and Exame as one of the country’s best speakers.

In 2010 he completed 30 years teaching in business schools and faithful to this passion is currently a teacher at ESPM, FGV and FIA/USP. He was also part of the faculty at ITA/ESPM’s MBA.

A highly successful author, he’s written four business best-sellers:

Reinventing Yourself, The Magic of the Great Negotiators, The Art of

Strategy, Super Tips to Sell and Negotiate Well and his most recent

success, The Cedars Economy.

Carlos Alberto Júlio is a widower with two grown sons. One of them

 

C. A. Julio Consultoria Empresarial Ltda. Al. Rio Negro, 585 – cj 141 – Torre A – Centro Adm. Rio Negro – 06454-000 - Alphaville – Barueri – SP

Fone 11 2176-3533 – www.carlosjulio.com.br

 

graduated in Medicine, the other in Business. An oenology enthusiast, he loves playing soccer with friends and is a supporter of Santos Futebol Clube, the soccer team where Pelé made history, and currently is a board member of this club.